EMPOWER A/W2019

DIONNE KINGHORN

W15022444 DE0952 FASHION GARMENT 3: ADVANCED CONCEPT, DEVELOPMENT AND DESIGN

EMPOWER

AUTUMN/WINTER 2019

DESIGN STATEMENT EMPOWER IS AN AUTUMN/WINTER 2019 WOMENSWEAR COLLECTION IT IS INSPIRED BY WORLD WAR TWO FOCUSING ON THE WOMANS LAND ARMY, AND HOW WOMEN WORE THEIR HUSBANDS CLOTHING AND COMPLETED THEIR JOBS WHILE THEY WENT OUT TO WAR TO FIGHT FOR OUR COUNTRY. THIS COLLECTION HAS TAKEN INSPIRATION FROM PROPAGANDA POSTERS USED DURING THE WAR WHICH ENCOURAGED WOMEN TO WORK IN THE FACTORIES, UTILITY CLOTHING INPARTICULAR CC41 ALSO THE FILM ‘THE LAND GIRLS’ AND CECIL BEATONS PHOTOGRAPHY. THE COLLECTION IS DESIGNED FOR A FEMALE AGED 18-30. A WOMAN WHO BELIEVES IN FEMINISM AND IS INSPIRED BY THE WOMEN WHO HAVE PREVIOUSLY FOUGHT FOR WOMANS RIGHTS AND CONTINUE TO FIGHT FOR WOMEN TODAY, THROUGH THE #METOO CAMPAIGN AND THE STRENGTH WOMAN HAVE TO COME FORWARD AND DISCUSS SEXUAL MISCONDUCT AND ALSO THE BODY POSITIVITY MOVEMENT. A WOMAN WHO IS TREND CONSCIOUS, CONFIDENT, UNIQUE AND USES FASHION TO MAKE A STATEMENT AND STAND OUT FROM THE CROWD. THE EMPOWER COLLECTION SILHOUETTE WILL BE A CONTEMPORARY VERSION OF THE ‘HOURGLASS’ IT WILL BE OVERSIZED AT THE SHOULDERS AND THROUGH THE SLEEVES, THE WAIST WILL BE DRAWN IN AND THE LEGS WILL FLARE FROM THE THIGH. THE SILHOUETTE FOR THIS COLLECTION HAS BEEN DERIVED FROM WOMEN DURING THE WAR AND HOW THEY STYLED THEIR HUSBANDS CLOTHING

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LINKING THE MILITARY ASPECT BEHIND EMPOWER AND FEMINISM, THIS COLLECTION IS ALSO BASED ON MENSWEAR UNIFORM WORN IN THE CONSTRUCTION INDUSTRY. A MODERN DAY EXAMPLE OF A MALE ORIENTATED JOB ROLE AS THE ARMY WAS DURING WW2. THE SILHOUETTE AND DETAILING WITHIN EMPOWER HAS BEEN DERIVED FROM THIS RESEARCH, EXPERIMENTING WITH MENS GARMENTS ON A FEMALE BODY. EMPOWER COLOUR PALETTE IS A BASE OF KHAKI AND OLIVE GREENS, DEEP BERRY PURPLES AND NAVY WITH A CONTRAST OF LATTE, STONE WITH ACCENT COLOURS OF COPPER SAND AND A VIBRANT ORANGE. EXPECT TO SEE THE FOLLOWING FABRICS WITHIN THE EMPOWER COLLECTION IS A RANGE OF COTTON DRILL WITH A CONTRAST OF PVC. SILK ORGANZA, TAFFETA AND DUPION, COATED NYLON AND CRINKLED SOFT LEATHERETTE WILL ALSO FEATURE WITHIN THE COLLECTION. DETAILS WITHIN THE COLLECTION WILL INCLUDE CAMOUFLAGE EMBROIDERY INSPIRED FROM PRIMARY IMAGES, THIS PHOTOGRAPHY HAS ALSO INSPIRED THE CAMOUFLAGE PRINT. OTHER DETAILS WILL INCLUDE PATCHWORK OF DIFFERENT/ CONTRASTING FABRICS, OVERSIZED POCKETS, D-RING TABS AND THE CLASSIC FOUR POCKET JACKET DETAIL ASSOCIATED WITH MILITARY JACKETS. EXPECT TO SEE THE FOLLOWING KEY GARMENTS WITHIN THE EMPOWER COLLECTION; OUTERWEAR WILL INCLUDE, ANORACKS, OVERSIZED OVER COATS AND CROPPED MILITARY JACKETS PAIRED WITH WORKWEAR INSPIRED UTILITY POCKET TROUSERS. TRANSPARENT SHIRTS, PVC CROP TOPS AND CROPPED T-SHIRTS WILL ALSO FEATURE WITHIN THIS COLLECTION TO EMPHASISE THE FEMALE BODY AND PROMOTE BODY POSITIVITY.

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