Diplomacy&Trade 2023-07 by Diplomacy&Trade

2023/VII

A DIFFICULT CHOICE FOR ARGENTINIANS SEE ARTICLE ON page 24

CANDIDATES MADE VERY DIFFERENT PROMISES IN THE PRESIDENTIAL ELECTION CAMPAIGN

Türkiye

country

FOCUS

Hungarian-Turkish relations, rooted in centuries of shared history and cultural ties, have witnessed a significant resurgence in recent years. For our Turkish Focus, marking the centenary of diplomatic relations between Türkiye and Hungary, the Turkish Ambassador to Hungary, Gülşen Karanis Ekşioğlu sat down with Diplomacy&Trade for an exclusive interview to discuss the main aspects of the ever-strengthening bilateral relations between the two nations. see articles on pages 08-22

Executive World

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Károly Gerendai, the founder of the Sziget Festival, is considered one of Hungary's most versatile and colorful businessmen. Among many other ventures, he is the owner of Hungary's first Michelin-star restaurant, Costes. After the pandemic, he now sees the economic environment as the main element of uncertainty. see article on pages 06-07

HUF 1710

EUR 6

In the runoff of the presidential elections in Argentina this November, voters had a tough decision to make in choosing between two candidates with completely different views on basically everything for the future of the South American country. Our international analyst gives you a detailed picture of the ideas of the economics minister and those of the self-described 'anarcho-capitalist’. Continuing with the Executive World series, we feature Károly Gerendai, the founder of the Sziget Festival, who is considered one of Hungary's most versatile and colorful businessmen. Among many other ventures, he is the owner of Hungary's first Michelin-star restaurant. After the pandemic, he now sees the economic environment as the main element of uncertainty. Turkish-Hungarian relations are in focus on the occasion that the two countries signed diplomatic relations 100 years ago. As the Turkish Ambassador to Hungary, Gülşen Karanis Ekşioğlu puts it in an exclusive interview for the Turkish Focus, both nations have successfully transformed past rivalries into enduring friendship, building upon their shared cultural traits and similarities. The cultural side of the relations is highlighted by the head of the Yunus Emre Institute in Budapest while strengthening economic relations are represented by the growing number of Turkish companies here – we present several of them. The WittyLeaks column is authored by the Ambassador of Latvia. She describes diplomacy as her dream job because she firmly believes in the importance of diplomacy and its benefits in all spheres of life. While following those principles, she also has a great time traveling in Hungary but the language here is still a challenge for her. The tourism section takes the readers to an Alpine hotel that provides luxury, elegance and an experience close to nature at the same time. As we bid farewell to another remarkable year, we extend our heartfelt gratitude to our valued readers. As the festive season unfolds, may your days be adorned with the sparkle of joy, the echoes of laughter, and the warmth of shared moments with loved ones. Embrace the enchanting Christmas markets that grace Hungary's cities, each stall a testament to the season's magic. In the spirit of togetherness, many company festivities weave bonds that transcend the confines of the workplace, creating lasting connections. Wishing you a month filled with the spirit of celebration, unity, and the joyous anticipation of what the future holds.

Diplomacy as a way of life

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Event guide to the Hungarian capital

PUBLISHER

contents Sziget Festival founder Károly Gerendai

08-22 TURKISH FOCUS

AND DON’T FORGET

monthly in print - daily on the web

www.dteurope.com

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03 ON THE RECORD 04-05 COMPANY BRIEFS 06-07 EXECUTIVE WORLD

Peter Freed

Luxury, elegance and an experience close to nature

Interview with Ambassador Gülşen Karanis Ekşioğlu; Turkish tourism; Yunus Emre Institute; Synergy; Gül Baba Türbe; Matild Palace; Çelebi Hungary; Turkcham; Han Spaces; Turkish Airlines

24 ANALYSIS

Presidential election in Argentina

25 WITTYLEAKS

by the Ambassador of Latvia 26 TOURISM Hotel Hochschober 27 WHAT’S ON Concerts, festivals, events and exhibitions in and out of Budapest

PUBLISHER: Peter Freed PHOTO EDITOR: Dávid Harangozó SALES & MARKETING DIRECTOR: Tamás Varga ADMINISTRATION: Blanka Szalontai CONTRIBUTORS: Edith Balázs, Sándor Laczkó, Tamás Magyarics, Agnese Kalniņa PHOTO CONTRIBUTORS: depositphotos (cover), KoljaHub/Wikipedia, mcdonalds.com, depositphotos.com, György Darabos, bosch.hu, gyar.mercedes-benz.hu, aeroplex. com, Türkiye Tourism Promotion and Development Agency, Synergy Construction Hungary, Çelebi Ground Handling Hungary, Han Spaces, Turkish Airlines, Vox España/ Wikipedia, Ministerio de Cultura de la Nación/Wikipedia, Koncertpromo.hu, Embassy of Latvia, www.hochschober.com, Live Nation, Simon Fowler, Hungarian Money Museum and Visitor Centre, Musem of Applied Arts, MTI photos: Róbert Hegedüs, Tamás Kovács, Zoltán Balogh, Péter Komka, Csaba Krizsán

COPIES ARE AVAILABLE AT SELECTED RELAY AND INMEDIO OUTLETS IN MAJOR HUNGARIAN CITIES.

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SPANISH FOCUS – COMING SOON

In its next edition, Diplomacy & Trade is to publish a special Focus section on Spain that holds the rotating presidency of the European Union in the second half of this year with the motto of ‘Europe, closer’. Economic relations between Spain and Hungary are well characterized by the good number of Spanish companies present in Hungary in different areas, mostly in the automotive, agricultural, fashion and hospitality sectors and the picture is similar in the cultural field where Spaniards are important contributors to the Hungarian cultural scene. All these topics and more will be discussed in an extensive interview with the Ambassador of the Kingdom of Spain in Budapest, Alfonso Dastis. In addition, we present the activities of Spanish companies with important role in Hungarian-Spanish business relations.

We welcome inquires for advertising in this issue. PLEASE CALL TAMÁS VARGA FOR FURTHER INFORMATION +36 209 350 250 - tvarga@budapestweek.com 2 0 2 3 / V II

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photo by EMBASSY OF LATVIA, LIVE NATION, WWW.HOCHSCHOBER.COM, DEPOSITPHOTOS.COM

letter from the publisher

on the record

FORMER HUNGARIAN PRESIDENT LÁSZLÓ SÓLYOM PASSES AWAY

UPCOMING NATIONAL DAYS 1 December 2

László Sólyom, former President of the Republic (2005-2010), first President of the Constitutional Court, academic and university professor, died this October at the age of 81, the Secretariat of the former President of the Republic announced. He passed away after a long illness "with great strength, activity and serenity," the statement said.

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Romania Laos UAE Thailand Finland Kenya Malta Kazakhstan Bahrain Qatar Libya Mongolia Cuba Australia

National day National day National day National day National day Independence day National day Independence day Independence day National day Independence day Independence day National Day National Day

photo by RÓBERT HEGEDÜS/MTI, TAMÁS KOVÁCS/MTI, ZOLTÁN BALOGH/MTI, KOLJAHUB/WIKIPEDIA, MCDONALDS.COM, DEPOSITPHOTOS.COM

NOBEL PRIZE IN PHYSIOLOGY OR MEDICINE FOR KATALIN KARIKÓ

The Nobel Prize in Physiology or Medicine in 2023 will be awarded to Hungarian-American biochemist Katalin Karikó and American physician-scientist Drew Weissman for their discoveries concerning nucleoside base modifications that enabled the development of effective mRNA vaccines against COVID-19, according to the early October announcement of the Nobel Assembly at the Swedish Karolinska Institute. The discoveries by the two Nobel laureates were critical for developing effective mRNA vaccines against COVID-19 during the pandemic that began in early 2020. Through their groundbreaking findings, which have fundamentally changed our understanding of how mRNA interacts with our immune system, the laureates contributed to the unprecedented rate of vaccine development during one of the greatest threats to human health in modern times, the Institute points out. After Albert Szent-Györgyi and Imre Kertész, Katalin Karikó is the third person to win the world's most prestigious scientific prize as a Hungarian citizen and the first Hungarian woman to win the Nobel Prize. "The impressive flexibility and speed with which mRNA vaccines can be developed pave the way for using the new platform also for vaccines against other infectious diseases. In the future, the technology may also be used to deliver therapeutic proteins and treat some cancer types," according to the announcement.

PHYSICS NOBELPRIZE ALSO WON BY HUNGARIAN SCIENTIST Just one day after Katalin Karikó was named as Nobel laureate came the announcement that Hungarian-born experimental physicist Ferenc Krausz, the Director of the Max Planck Institute of Optics in Germany, shares the 2023 Nobel Prize in Physics with French scientists Pierre Agostini and Anne L’Huillier for “experimental methods that generate attosecond pulses of light for the study of electron dynamics in matter”, according to the awardgiving body, the Royal Swedish Academy of Sciences. In its statement, the Academy said “the laureates’ experiments have produced pulses of light so short that they are measured in attoseconds, thus demonstrating that these pulses can be used to provide images of processes inside atoms and molecules." The winners will share a total of SEK 11 million. The prize is traditionally awarded on December 10, the anniversary of the death of Alfred Nobel, the founder of the prize. w w w . d t e u r o p e . c o m

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Between 1989 and 1998, László Sólyom was a member of the Constitutional Court, and for eight years, he was its first president. He was elected President of the Republic on June 7, 2005 and served in that position for five years. Under his chairmanship, the Constitutional Court took important decisions on a number of important issues, such as the abolition of the death penalty, the Justice Act, the status of the President of the Republic, the constitutional content of the referendum, legislation on abortion and the law on compensation.

LIFETIME ACHIEVEMENT AWARD FOR BÉLA TARR

The European Film Academy (EFA) will award Hungarian filmmaker Béla Tarr with its Lifetime Achievement Award. According to The Hollywood Reporter, the award is a tribute to Béla Tarr who is highly respected among his colleagues and celebrated by audiences worldwide for his work as a director, as well as for his strong political views. The Award will be presented at the 36th European Film Awards ceremony in Berlin on December 9. According to the EFA, Béla Tarr is the sixth film director to receive this award. Previous winners include Manoel de Oliveira, Michel Piccoli, Michael Caine, Andrzej Wajda and Costa-Gavras. The Hollywood Reporter recalled that Tarr started his film career at the age of 16. His first feature film was 1979's ‘Family nest’. ‘The prefab people’ won an award at the 1982 Locarno International Film Festival. ‘Almanac of fall’ was released in 1984, followed by ‘Damnation’. The latter was nominated for the European Film Prize in 1988. One of Tarr's best-known films is the 450-minute ‘Satan's tango’, based on the novel of the same title by László Krasznahorkai, which won the Caligari Prize in the Forum section of the Berlin International Film Festival in 1994. ‘Satan's tango’ is a good example of Béla Tarr's unique style, which is characterized by its rhythm and the fact that he composes his films with long, uncut black and white shots, the EFA said. The statement also listed among Tarr's important films ‘Werckmeister Harmonies’ and ‘The London Man’. The latter, it added, is an adaptation of Georges Simenon's novel of the same name, starring Tilda Swinton, and was screened in the 2007 Competition Program at the Cannes Film Festival, which had celebrated the director as Foreign Filmmaker of the Year two years earlier. ‘The Turin Horse’ won the Silver Bear Jury Prize at the 2011 Berlinale, the FIPRESCI Prize and was nominated for the European Film Prize.

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ICONIC MCDONALD'S REOPENS IN THE HUNGARIAN CAPITAL Hungary's first McDonald's has reopened in Régiposta street in downtown Budapest, renewed in almost all its elements, the company said in a statement. The renovation of the iconic McDonald's restaurant has used a number of unique solutions for the restaurant chain, including elements made of real, natural building materials. The interior walls of the restaurant are decorated with exposed concrete, the floor and walls of the McCafé area are covered with natural wood panels, while the rest of the restaurant's dining area is covered with terrazzo tiles, worked and polished on site. The tables are made of granite in addition to real wood, as is the side wall of the service counter. The opening of the Régiposta street unit in 1988 was more than just a restaurant opening, with many looking forward to the event as a harbinger of changes to come. Accordingly, the restaurant welcomed weeks of long lines and record sales, the company says.

HUNGARIANS USE LESS ELECTRICITY AND GAS THAN LAST YEAR Domestic gas consumption fell by 15.7% in the first three quarters of 2023 compared to the same period last year. From January to September, 1.07 billion cubic meters less natural gas was consumed, with the economy and households accounting for roughly two-thirds to one-third of the savings. The reduction in electricity was 7% in the first nine months of the year, according to a statement by the Energy Ministry. Residential gas consumption fell by 17.4% and that of economic operators by 14.7% in the period under review. When the figures are broken down into three-month periods, the second-third quarter decline is only in the single digits, compared to the 23.3% drop in the first quarter, the ministry said. Last month, residential gas consumption was also down 43.4% on September last year due to summer weather. Less than 5.8 billion cubic meters of gas had been consumed by the end of September this year, compared with nearly 6.9 billion cubic meters used nationally in the first nine months of 2022, the ministry said.

company briefs

THYSSENKRUPP’S E-MOTOR COMPONENT PLANT EXTENDED German-owned Thyssenkrupp’s story in Hungary has reached another key milestone: the topping out ceremony of its capacity expansion marks the latest stage of the company’s journey on Hungarian soil. The EUR 58 million investment that enables Thyssenkrupp to produce rotating shafts for electronic vehicles (EV) will create 110 new jobs, the Hungarian Investment Promotion Agency reported. Having been present in Hungary since 1999, Thyssenkrupp continues to reinvest around here, and is ranked among the top 100 largest employers and the top 50 exporters in the country. The company deals with R&D, manufacturing and assembly alike, and apart from its headquarters in Budapest, it has sites in four

different locations in the countryside.Its site in Jászfényszaru, located 70 km east of Budapest, now undergoes a major capacity expansion. The current area of 22,000 square meters is set to go up by 8,000 square meters, thus allowing the manufacturing of 2 million units of rotating shafts per year. This is a new component in that factory, and as a result several premium OEMs’ demand can be served. Until now, electric steering systems and components for e-motors and internal combustion engines have been produced there. The production units, machinery and production lines will be installed upon the completion of the new hall through 2026. The project, 20% of which is covered by government funding, promises to create up to 110 new workplaces.

INTERNATIONAL RECOGNITION FOR ARIA HOTEL BUDAPEST

AUSTRIAN ELECTRONICS SUPPLIER TO EXPAND ITS GYŐR SITE Melecs GmbH celebrated its latest development at its site in Győr, NW Hungary by inaugurating a new production hall. The investment worth EUR 12 million includes not only the extension of the production area and capacities but also the production of new products and production-related infrastructure development. As a result, 120 new jobs are expected to be created. The Austrian-owned Melecs EWS GmbH has been providing development and manufacturing services to its international partners for more than 25 years and has become a successful supplier to various manufacturing sectors. The company manufactures electronic control systems for household electronics, passenger cars and various industrial solutions. Since its foundation in 2010, the Győr site of MELECS EWS GmbH has been characterized by continuous development and expansion. The current investment of EUR 12 million is aimed at expanding the production area and thus the manufacturing capacity to meet the needs of current and future customers. The investment, close to 20% of which is paid for by Hungarian taxpayers through a government decision, has added a further 1,800 square meters of floor space to the 4,200 square meters of production area. The other main pillar of the project is technological development, which involves the purchase and installation of new equipment and production lines. In addition, the social facilities and common areas will be renewed, while the warehouse capacity will be increased by 30%. The related infrastructure investment will also include the extension of the test laboratory and the installation of an energy efficient and environmentally friendly air conditioning system.

NEW GRANULATION FACILITY INAUGURATED IN EGER Swiss-owned Omya Hungaria Ltd. celebrated the inauguration of its brand-new agricultural granulation plant in Eger this October thanks to a EUR 41.5 million investment (of which some 17% is state subsidy). The most advanced plant in the company’s network is set to supply farmers in Hungary and surrounding countries. Omya's predecessor was founded in Switzerland in 1884, and a subsidiary was established under its current name in 1925. The company is a global manufacturer and distributor of various industrial minerals and is present in more than 50 countries, including Hungary. The Hungarian subsidiary produces various products for companies in the construction and agricultural sectors by extracting local mineral resources. Omya has now set up a new soil correction granulation plant with a capacity of 70,000 tons in Eger. The granulate is produced on the basis

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of high-purity limestone powder produced at the plant. Compared to the previous production method, the new technology used is more complex, requiring the recruitment of more highly skilled staff, and the demand on physical workers has also increased significantly. The new granulating plant will produce a higher value-added soil correction product than the current one, which will be sold at a much higher price and will be intended for agricultural use, not only in Hungary but also in neighboring countries. Accordingly, the company expects to generate significant export revenues compared to the past. According to public company data, the firm achieved net sales of HUF 404.6 billion in 2022, up from HUF 321.5 billion a year earlier. Last year, it closed with a loss of HUF 155.3 million, following a profit after tax of HUF 4.37 billion in 2021. D I P L O M A C Y

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photo by DEPOSITPHOTOS.COM, GYÖRGY DARABOS, PÉTER KOMKA/MTI, CSABA KRIZSÁN/MTI

Condé Nast Traveler, one of the world's most respected travel magazines, has announced the winners of this year's Readers' Choice Awards, which include the world's best hotels, cruises, countries, cities, resorts, trains, airlines, airports, spas, islands, luggage brands, villas and tour operators. This year, Aria Hotel Budapest was again ranked in the top 5 among hotels in Central and Southern Europe. As the hotel's statement points out, the Readers' Choice Awards, founded by Condé Nast Traveler, is the longest running and most prestigious recognition in the travel industry, and is unique in that the reviews come from the travelers themselves. This year, more than 520,000 readers from the United Kingdom and the United States completed the reviews, giving a comprehensive picture of their travels

around the world. "We are extremely proud that our commitment to our guests has made a lasting impression on Condé Nast readers, once again placing us among the world's best. It is a great honor to be recognized by Condé Nast Traveler based on international guest reviews, and it further consolidates Aria Hotel Budapest's leadership in Central and Southern Europe. As a member of the Library Hotel Collection, we have been present on the Hungarian market for eight years, and the hotel industry has been hit hard by the global crises of the past few years, but Aria has not only survived the difficult period, but has also strengthened its position," Hotel Manager Ferenc Marx said in connection with the award. The Budapest-based member of New York's Library Hotel Collection won gold medals in the Central European competition in 2016 and 2018, was awarded a silver medal in 2017 and came fifth in 2019. The Condé Nast Traveler, which has been around for more than three decades and has won numerous awards, is a symbol of authenticity among travelers. In addition to its unique voice, the multi-platform transatlantic brand is loved by its readers for its relevant and inspiring content. The US- and UK-based luxury travel magazine has a long tradition of featuring selections based on reader reviews, making it one of the most prestigious awards in the travel sector. Aria Hotel opened its gates in 2015. The Library Hotel Collection brand, known for its themed hotels and unique character buildings, has a strong presence in Budapest, alongside a strong presence in New York and Toronto. The Aria Hotel Budapest is the sixth recipient of the Condé Nast Traveler Readers' Choice Awards' regional recognition, and in January 2017, it was named the World's Best Hotel at the TripAdvisor Travelers' Choice Awards, based on the ratings of visitors to the largest travel site. ReviewPro, one of the travel industry's leading travel analysts, named the Aria Hotel Budapest the sixth best individual luxury hotel in the world based on an analysis of 2.7 million guest reviews, while the Aria's hotel group, the Library Hotel Collection, earned the title of the world's number one small luxury brand. In spring 2018, Condé Nast also rated the rooftop bar of the Aria Hotel Budapest, naming the High Note SkyBar as one of the 10 best rooftop bars in the world. The hotel's Harmony Spa, voted Europe's Best Spa in 2015, won the Best Spa in Hungary at the World Luxury Spa Awards 2018.

company briefs E.ON TO BUILD SOLAR PARK NEXT TO BOSCH FACTORY

Under a recently signed contract, the electricity company E.ON will build a 4.6 MW small-scale solar power plant next to Bosch's factory in Hatvan, east of Budapest, strengthening both companies' commitment to sustainability. Robert Bosch Elektronika Ltd. of Hatvan and E.ON have signed a Memorandum of Understanding under which the E.ON Hungária Group will build

acquiring the land required for the installation, as well as the entire planning, permitting, construction, operation and maintenance as part of its integrated energy service for the entire duration of the contract. The power plant will be connected to Bosch's internal electricity grid via a private line and will be entirely on Bosch's site. The company will thus be able to cover part of its own consumption with energy from local and green sources at a predictable price, fixed in advance for the entire duration of the contract, and significantly lower than the energy prices of recent years.

AEROPLEX TO BUILD AIRCRAFT EQUIPMENT REPAIR CENTER

SWISS KRONO SETS UP NEW PLYWOOD PLANT IN HUNGARY Swiss Krono, a leading supplier of wood-based materials has announced to build a plywood plant in Vásárosnamény, NE Hungary, for EUR 23.7 million with the aim to produce a new item of the Group’s product portfolio. The project is expected to create 90 jobs, according to the Hungarian Investment Promotion Agency. The Swiss Krono Group, headquartered in Lucerne, Switzerland, is a leading supplier of wood-based materials, and has been operating for over fifty years. Being present in eight countries, the company offers a wide range of products in the fields of interior design, flooring and building materials. Swiss Krono has established one of Europe’s most modern OSB (Oriented Strand Board) plants in Vásárosnamény, located some 300 km east from Budapest. Now the company continues its reinvestment efforts as it has given a green

and operate a solar farm directly adjacent to the Bosch site at its own expense, supplying Bosch's Hatvan factory with locally produced green electricity. The aim is for Bosch to increase the share of renewable energy in its energy use and reduce the amount of energy it purchases from the public grid. The 20-year Power Purchase Agreement (PPA) contract was signed in August 2023 and will see the 4.76 MWp solar power plant supply Bosch's Hatvan site with around 5,500,000 kWh of green electricity per year. E.ON has taken on the technical risks associated with the project and the task and costs of

light to two investments in Hungary in the past two years. The new plant worth EUR 23.7 million, over 10% of which is covered by Hungarian taxpayers through a government decision, will have the capacity of producing 17,000 cubic meters of plywood, a brand new item of the Group’s product portfolio. Swiss Krono plans to export 80% of that volume. The project is scheduled to be up and running by September 2024.

Hungarian-owned Aeroplex Central European Aircraft Technical Center Ltd. is building an aircraft equipment repair center in Maglód, near Ferenc Liszt International Airport. The almost 7,000-square-meter plant will cost about HUF 2 billion and create 120 jobs. The company will cover the costs entirely from its own resources. The center, which is expected to be completed by spring 2024, will be capable of repairing aircraft wheels, engine parts, aircraft components and maintenance work, among other things, the company said. According to the announcement, the investment will enable Aeroplex to become a direct supplier to international aircraft operators. The company will be able to move up a level in terms of both quantity and quality and become an international leader in new areas of the industry," the company said, justifying the construction of the plant. Hungarian-owned Aeroplex Central European Aircraft Technical Center Ltd. was established in 1992 and is based at Budapest's Ferenc

Liszt International Airport. According to their accounts, they will close 2021 with a net turnover of more than HUF 13.5 billion and 2022 with a net turnover of more than HUF 21.6 billion. The majority of their turnover, almost two thirds last year, comes from foreign orders. Their profits rose from HUF 901 million in 2021 to HUF 960.5 million last year.

MERCEDES TO SPEND EUR BILLIONS TO EXPAND KECSKEMÉT PLANT

photo by BOSCH.HU, ZOLTÁN BALOGH/MTI, GYAR.MERCEDES-BENZ.HU, AEROPLEX.COM

Diplomacy-n-Trade.ai 1 2017. 02. 27. 11:22:30

Ola Källenius, chairman of the board of Mercedes-Benz, visited Hungary and told the news portal Index this October that the company will invest EUR billions in its Kecskemét plant, located southeast of Budapest. In the interview, Ola Källenius said that the Kecskemét plant is a very important part of their global production network and that they will

invest billions of euros in the next few years in the plant, with a view to next-generation vehicle architectures and models. They are expanding the Hungarian plant and they are also building a battery assembly plant, which will be a completely CO₂-neutral plant, they will use geothermal energy for heating, they are reorganizing the whole production in cooperation

with their partners in Hungary to rely on renewable energy as opposed to fossil-based. The Mercedes CEO also talked about expanding the product portfolio. Ola Källenius stated that from the middle of the decade, Mercedes' luxury car customers could also be served from Kecskemét, but he did not name specific models.

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NOT SEPARATING HOBBIES FROM WORK LACK OF SUCCESS NOT CONSIDERED A FAILURE IF YOU CAN LEARN FROM IT

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executive world Károly Gerendai, the founder of the Sziget Festival, is considered one of Hungary's most versatile and colorful businessmen. Among many other ventures, he is the owner of Hungary's first Michelin-star restaurant, Costes. After the pandemic, he now sees the economic environment as the main element of uncertainty. “To be honest, I still don't see myself primarily as a businessman or an entrepreneur, but rather I have desires, dreams, ideas as a private person/consumer, about what I miss. As someone who has travelled the world, I have experienced things that I think might be worth doing something similar to in my home country,” he admits to Diplomacy&Trade. “I am perhaps a little bit out of the entrepreneurial community here in that it is often more important for me to make something happen, or to make something successful, or to fill a gap, than it is to make it a business reality. If you look at some of my businesses, these ventures are things that would not make sense to do or to sustain classically just on business metrics. I have a restaurant that's been running for about 15 years and we've never taken a penny out of it because I'm proud of it and I think it's a good thing. But, of course, you also need to have businesses that you can make money from, so that you can fund – to some extent – your dreams, which are less commercially rational or successful models,” he adds.

photo by DÁVID HARANGOZÓ

No longer managing Sziget Károly Gerendai's name is the first to be associated with the Sziget Festival, which he founded in 1993. He sold his majority stake in that venture in 2017 and last year, he sold the rest of his shares. "Of course, I go to Sziget even though I am no longer the owner or the main organizer. I retired from being the main organizer because I felt that after doing this job for twenty-five times, I was simply getting old and I didn't have the passion to think about how to make it better, how to improve it. The world has changed, and at the same time, I haven't changed enough to be able to tell what young people want, how they live, how they think, what the current trends, what the popular bands are, etc.

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I now experience all this in a way that I can do a lot of things that I wouldn't otherwise be able to do if I was still working there on a daily basis. "

Made helpless by the pandemic He is not known as a man who is scared of things, but with the new coronavirus pandemic, he felt that everything was falling apart around him. "I'm used to having challenges, having difficulties, but I thought that challenges are basically things you can deal with – problems are there to be solved, not to be basically scared of. But when you suddenly find that you have a problem of a type that you have no control over, that you are completely helpless to deal with, it is a situation where you lose your footing a little bit. Virtually all of my businesses, with one exception, have been built around being able to entertain an audience, to serve people – to provide services that the coronavirus epidemic made impossible. Even though I do many different things, the epidemic has affected almost all of them in the same way.”

Learning from mistakes Asked what he considers as his biggest failure, he says it's a very subjective thing what a failure is. Because it depends on the perspective one looks at it from. "There are a lot of things that didn't turn out the way I would have liked or I planned. My ex-wife and I opened, in the Westend shopping center in Budapest, a clothes shop which then closed after a year and a half. I did not experience that as a failure, for example. We opened it because my wife was interested in fashion, but unfortunately, we didn't know enough about that market, we didn't invent things well, and we had to admit after a while that it wasn't working. Another example is Nudli. The main problems there were that we wanted to make a quality self-service place, when those two things are mutually

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exclusive. In a self-service restaurant, you are not looking for homemade sour cream or homemade pasta and artisanal sausages, you rather want to eat something cheap and quick, and people who are looking for that don't want to go to a self-service restaurant. We hoped that tourists would want to try these less well-known, but I think exciting Hungarian dishes. What we found out is that tourists want classic Hungarian food... However, I still believe that it is worth preparing these dishes of good quality, because they will be appreciated by domestic consumers. From that point of view, I don't see it as a failure, because we have learned a lot from it.”

Uncertain business environment Károly Gerendai notes that the epidemic did not end the hardships that have otherwise hit the domestic entrepreneurial sector. In his opinion, the current economic environment is not ideal for starting new ventures in the short term. "I'm still trying to get ahead, and there are a number of things that we have started recently that I hope will materialize in the next year or year and a half, but uncertainty is a constant dilemma. It's not that I'm doing something now anyway just because I simply don't like to be bored or stand still, but we are moving more cautiously in the meantime because demand is low."

Investing in sustainability He is mainly considering catering opportunities, but he also got involved a year and a half ago, for example, in a company that produces biodegradable, bio-conscious products, with its own R&D. “This company started looking primarily at how to make catering more sustainable, and what products (cleaning products, detergents, packaging materials, disposables, etc.) are needed. This is something that I believe in very much, because it is an important challenge nowadays how to actually move businesses towards sustainability, but it also makes

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business sense in the perspective that this is an issue that is increasingly on everybody's mind and if somebody can come up with a good solution, it can bring important business results.” Another of Károly Gerendai's interests is the lakeside Lupa Beach north of Budapest. "There are some things that I would like to do as a development sooner or later, but the economic climate hasn't helped there either. In addition, there is another difficulty: there is a lot of seaweed in the water. This is a natural thing, but it will take many years to restore the lake to its original state, because one of the great attractions of Lupa Beach was that it was very clean, very blue, with a very special water quality. Although the water quality is still good now, because seaweed is not unnatural, it's just that people are annoyed when they have to swim in seaweed instead of turquoise water, and that, of course, affects the number of visitors."

World-style catering in Hungary As for the Costes group of companies, the businessman has been trying to build a management team for years now that can run it a little better, as he puts it, in a more corporate way. "It all came from the first Costes restaurant in Budapest, which was a love child, to see if it was possible to do world-style catering in Hungary. After a while, it became clear that as much as we could do it professionally, we simply couldn't make it commercially viable. Then we started a kind of escape process, to open another one, where we could operate better by eliminating the mistakes we had learned there, and then came the Beach Club, then came Nudli, etc." The lesson Károly Gerendai drew from the successes and less successful attempts was that "you have to be able to operate better and more efficiently than your competitors, because the competition is simply very fierce. You have to fight for the guest and for the guest's favor, and if you can't work more professionally than the others, you're in trouble."

Passing on the feeling of freedom

As for the challenges in his private life as a father, for his own children and for future generations, Károly Gerendai says that his eldest child, his son, is now 30 and living and working in the Netherlands, but his two younger ones turned 14 and 18 this year. For the latter, two daughters, this is the period, the age, when on the one hand the question arises, 'what will you be when you grow up?' "For them, the challenge now is in what direction to take their education, what their aspirations or ambitions are, and where they are going to live their lives in general. Because for me it's a strange situation, which I've accepted and lived with my son, that he's gone away and he comes home often, but he doesn't imagine his life here anymore. In the case of the girls, I still hope that they will have some chance of finding their way of living here. Not only because I am selfish, because I don't like it when you have to travel a lot to meet your child, but also because I really think it is a problem when – as we have seen so many examples of this recently, unfortunately – talented young people imagine their future elsewhere and not at home here in Hungary, because then what will happen to this country if those who could take it forward leave and take other countries forward?" As far as his enterprises are concerned, the businessman is trying to build a management team that can run them independently after a while, "even if I don't have the time or the inclination to do it, and I'm not waiting for my children to build it further, sot that I don't put that kind of pressure on them – fortunately, I've been able to live my life, for most of my life, without having to separate hobbies and work. I've always been happy to do what I do because I can do what I want to do, and I think that's also very important for my children to have that feeling."

DISTANT RELATIVES AND CLOSE NEIGHBORS

photo by DÁVID HARANGOZÓ, DEPOSITPHOTOS.COM

INTERVIEW WITH THE TURKISH AMBASSADOR TO HUNGARY, GÜLŞEN KARANIS EKŞIOĞLU

Hungarian-Turkish relations, rooted in centuries of shared history and cultural ties, have witnessed a significant resurgence in recent years. The Turkish Ambassador to Hungary, Gülşen Karanis Ekşioğlu sat down with Diplomacy&Trade for an exclusive interview to discuss the main aspects of the everstrengthening bilateral relations between the two nations. BY EDITH BALÁZS

Ambassador Ekşioğlu emphasized the unique nature of the TurkishHungarian bond, describing it as a

connection between "distant relatives”, “close neighbors despite not sharing a common border”, and "eternal partners." Both nations have successfully transformed past rivalries into enduring friendship, building upon their

shared cultural traits and similarities. This relationship has consistently transcended their differences and cultural interactions have a rich history. “Our common roots as well as our shared cultural traits and similarities have 2 0 2 3 / VII

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turkish focus consistently outweighed our differences and our cultural interactions have spanned centuries,” the Ambassador said. In 2013, the two countries established the Highlevel Strategic Cooperation Council, a form of joint cabinet meetings that is unique to their bilateral relations. Prime Minister Viktor Orbán and President Recep Tayyip Erdoğan maintain excellent relations and stay in constant contact, playing a vital role in deepening cooperation. “Prime Minister Orbán visited Türkiye three times this year alone and President Novák paid an official visit at the end of March to show solidarity with victims of the earthquake disaster. Our President attended the August 20th celebration in Budapest,” the Ambassador stressed. Countless visits between the governments of Hungary and Türkiye underscore the strength of their ties. “There are no contentious issues between the two sides that are unsurmountable. I am very privileged as an ambassador to be able to enjoy the excellent political relations between our countries,” Gülşen Karanis Ekşioğlu noted.

Energy cooperation The TurkStream project has provided Hungary with much-needed energy supplies during uncertain times due to the war in Ukraine. An agreement signed during President Erdoğan's visit to Hungary in August for Türkiye to export 300 million cubic meters of natural gas to Hungary, which marked Hungary as the first country to receive Turkish natural gas, despite not sharing a common border. In light of Hungary's comprehensive program to modernize its armed forces, high-level visits from Turkish counterparts, including the Minister of National Defense, Chief of the Turkish General Staff and the Chief of the Turkish Air Forces, have taken place, further strengthening military cooperation. NATO solidarity adds another layer of cooperation between the two countries. The Organization of Turkic States (OTS) has become an important asset in expanding the scope of collaboration, with Hungary actively participating as an observer member. Budapest stands as the sole EU capital to host an OTS representation office. Recently, a Turkic investment fund was established under the OTS, aiming to finance joint projects in member and observer states, covering areas such as agriculture, logistics, energy, and tourism.

Elevating relations The Ambassador pointed to President Erdoğan's recent visit to Hungary as a significant milestone in bilateral relations. This visit coincided with Hungary's national day and the World Athletics

Championship held in Budapest. During the visit, President Erdoğan had bilateral meetings with President Katalin Novák and Prime Minister Orbán. The parties agreed to elevate their relations from a strategic partnership to an enhanced strategic partnership during the 6th high-level strategic meeting scheduled for December 18 in Budapest. This meeting holds particular significance as it marks the centenary of diplomatic relations between Türkiye and Hungary, established on December 18, 1923. “The fact that Hungary was the first country to sign a diplomatic treaty with the Turkish Republic under the latter’s new name shows how important this centenary is,” according to the Ambassador. A series of programs will celebrate this centenary, with both countries organizing 100 events in each other's nations. These events will include cultural exhibitions, performances, documentaries, and more in both capitals and other major cities, fostering a deeper understanding of each other's cultures.

EU aspirations As a European country and a NATO member, Türkiye remains committed to its strategic goal of EU membership. The Ambassador emphasized the importance of a constructive approach and common goals between Türkiye and the EU. Türkiye's EU membership is an investment that would make the EU a stronger global actor. “We are a country that belongs as much to the West as to the East. EU membership remains a strategic goal for Türkiye, we need to see a constructive approach from our counterparts and a set of common goals. With strong members like Türkiye, the EU will also be stronger. Keeping the accession prospective open for Türkiye is the best geopolitical investment for the EU in all aspects. It is evident that the EU can be a more impactful leading global actor with Türkiye as its member,” Ambassador Ekşioğlu stressed.

While EU measures adopted in 2019 have posed challenges to the accession process, the Ambassador expressed her hope that Hungary's EU presidency could offer a unique opportunity to advance Türkiye's EU membership.

Booming economic relations Economic and trade ties between Türkiye and Hungary have also been robust and the two countries aim to increase their trade volume to USD six billion, up from an estimated volume of nearly USD four billion at the end of the year. Around 500 Turkish companies are active in Hungary across various sectors such as energy, agriculture, construction and health. Hungary's role as a transit country plays a pivotal role in Türkiye's trade with the rest of the EU. Additionally, both nations are working to enhance economic and trade cooperation with third countries. Initiatives like the Go Africa TürkiyeHungary Business Forum focus on investments and joint development projects in African countries.

Local business forums and the Ambassador's visits to cities in Hungary to engage with local economic organizations further strengthen economic collaboration.

Recovery from the earthquakes The Ambassador addressed the tragic earthquakes that struck Türkiye in February, affecting millions of people. The earthquakes claimed nearly 60,000 lives and displaced over 3 million people. Reconstruction efforts are ongoing, with the government committed to building 319,000 new homes in the affected region by the end of this year, and increasing the number to 500,000 new homes next year. While businesses in most cities have resumed, in certain places, it may take some time before life returns to some sort of normalcy. “I cannot be thankful enough for the solidarity that Hungarian people have shown to me and to Türkiye in the aftermath of the disaster and months after the tragic events I can still experience this solidarity,” Ambassador Ekşioğlu said. HUNGARY

AREA country comparison to the world POPULATION country comparison to the world POPULATION GROWTH RATE country comparison to the world BIRTH RATE country comparison to the world LIFE EXPECTANCY AT BIRTH country comparison to the world NET MIGRATION RATE country comparison to the world REAL GDP PER CAPITA country comparison to the world UNEMPLOYMENT RATE country comparison to the world TELEPHONES - MOBILE/CELLULAR country comparison to the world AIRPORTS country comparison to the world

TURKEY

93,028 sq km 783,562 sq km 110 38 9,670,009 (2023 est.) 83,593,483 (2023 est.) 94 19 -0.31% (2023 est.) 0.64% (2023 est.) 216 135 8.58 births/1,000 population (2023 est.) 14.04 births/1,000 population (2023 est.) 208 122 77.44 years 76.47 years 92 105 1.21 migrant(s)/1,000 population (2023 est.) -1.53 migrant(s)/1,000 population (2023 est.) 60 160 USD 33,600 (2020 est.) USD 31,500 (2021 est.) 63 69 4.12% (2021 est.) 13.39% (2021 est.) 58 46 10,248,653 (2021 est.) 86,000,000 (2021 est.) 92 19 41 (2021) 98 (2021) 103 57

Source: World Factbook

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turkish focus

WHERE SUN, SEA AND HISTORY MEET: TÜRKIYE TURKISH TOURISM HAS TAKEN A PIONEERING STEP IN GLOBAL SUSTAINABILITY Visitors to Türkiye are attracted mostly by holiday tourism, although cultural tourism, eco-, health and other forms of tourism are also present. The country appeals to various interests and preferences. Heeding the call of times, its tourism authority has embarked on developing a sustainable development program for the sector. The Mediterranean country is also one of the most popular destinations for Hungarian holidaymakers.

Popular with Hungarian holidaymakers The most favorite Turkish cities for Hungarian visitors are Antalya, İstanbul, Aydın and Nevşehir. “We can see that our visitors from Hungary prefer the sun/sea/sand holidays, cultural tours and city escapes in their visits. Türkiye has a great capacity to meet this demand,” the Acting General Manager points out.

National Sustainable Tourism Program

Regarding what Hungarians currently enjoy, she adds that Türkiye is a breathtaking fusion of cultures and landscapes in the heart of the Mediterranean. The western coast of Türkiye is where the Aegean Sea forms a lacelike shoreline framed by seemingly endless bays, creating a unique and exclusive culture defined by barefoot luxury to be enjoyed in idyllic settings. This side of the country offers an exquisite fusion of unique Aegean experiences with crystal-clear waters, pristine nature, secluded bays, refined delicacies, superb historical heritage, pine woods, olive groves, genuinely welcoming people and a slow-paced way of life. With its 1,000-kilometer-long coast, protected by soaring mountains on one side, a year-round mild Mediterranean climate and 300 days of sunshine, the Turkish Riviera presents a fantastic holiday escape for every type of traveler, from families or honeymooners to solo adventurers along sun-kissed shores dotted with picturesque towns and villages. Hungarian visitors also like the Turkish Riviera sun in and around Antalya with their families. Allinclusive resorts provide luxurious rooms and villas with stunning sea views catering to all tastes. Grand swimming pools, aquapark facilities, a la carte and buffet restaurants, sports and entertainment facilities, luxurious spas and golf courses comprise a complete vacation package for families, singles, youngsters and elders. Dr. Fisunoğlu mentions the example of Cappadocia, a true dreamland that gracefully unveils its diverse terrain and texture for a cultural tour. “Extraordinary natural settings, mesmerizing vistas from dusk till dawn, wonderous soft rock with ancient structural designs carved right in, colorful balloons soaring above, fairy chimneys extending from below, and the allure of a grand history taking guests on a journey back in time attract Hungarian visitors.”

According to Dr. Elif Balcı Fisunoğlu, their work in the field of sustainability is the most critical contribution to the Turkish tourism sector. She recalls that “at the beginning of 2022, we signed a collaboration agreement with the Global Sustainable Tourism Council (GSTC), which sets and manages global standards for sustainable travel and tourism. With this agreement, Türkiye became the first country to sign an agreement with the Council at government level and developed its National Sustainable Tourism Program. In this regard, our work has taken a pioneering step in global sustainability. The national program was designed to ensure the sustainable growth of the tourism sector and to create a shared understanding of Turkish tourism with the participation of all tourism stakeholders (NGOs, hoteliers, ministries, etc.).” The Turkish Sustainable Tourism Program has been developed in a phased approach to enable all accommodation facilities to begin implementing minimum sustainability practices regardless of size and capacity. The program, planned to be completed by 2030, has its first phase in 2023, the second phase in 2025, and the final phase in 2030, aiming to meet all international standards during this process. In the first phase, accommodation facilities will comply with 30% of the defined standards; in the second phase, 70%; and in the third phase, 100%, with all accommodation facilities certified as Sustainable Tourism by 2030. The Ministry has implemented a pioneering legal regulation requiring all accommodation facilities in Türkiye to obtain at least a Stage 1 Verification by the end of 2023. As of October 2023, over 600 facilities achieved the ‘Türkiye Sustainable Tourism Certificate’ fully compliant with the GSTC Criteria.

photo by TÜRKIYE TOURISM PROMOTION AND DEVELOPMENT AGENCY

The Acting General Manager of Türkiye Tourism Promotion and Development Agency, Dr. Elif Balcı Fisunoğlu highlights to Diplomacy&Trade that the country boasts beautiful coastal regions along the Aegean and Mediterranean Seas, while places like Antalya, Bodrum, and Fethiye are popular for resort vacations. Given its richness and diversity, the country also attracts those fond of culinary, health or cultural tourism. It is rich in historical landmarks, including the Hagia Sophia and Blue Mosque in İstanbul, Ephesus ancient city, Troy ruins, and the rock-cut churches of Cappadocia. Also, Türkiye is home to numerous UNESCO World Heritage Sites. The country presents a kaleidoscope of touristic experiences that cater to every traveler’s desires. The country’s natural beauty is equally captivating, from the turquoise waters of the Mediterranean coastline to the otherworldly landscapes of Pamukkale’s terraced hot springs. Beyond its historical and geological marvels, Türkiye’s allure extends to its diverse gastronomy. Exploring the vibrant bazaars and local eateries unveils a culinary adventure steeped in tradition and flavor. Moreover, traditional Turkish baths, known as hammams, offer rejuvenation and relaxation amidst ornate marble interiors. Local festivals, music, and dance celebrations provide an immersive experience into the country’s vibrant cultural tapestry.

Türkiye also offers diverse city escapes, each with its unique blend of history, culture, and charm. İstanbul, Türkiye’s largest city, guarantees to inspire visitors from all walks of life with its millennia-spanning historical heritage, a wide array of vibrant cultural offerings, mouthwatering cuisine and breath-taking vistas.

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INTRODUCING OUR MAGNIFICENT TURKEY TO GO MENU A festive experience that is truly exceptional The Slow-Roasted Norfolk Bronz Turkey is an epicurean treasure, served with all traditional trimmings and a homemade pie, meticulously crafted by the world-renowned chef Wolfgang Puck’s elite team.

Matild Palace 1056 Budapest, Váci utca 36. | phone: +36 70 534 9000 | festive@matildpalace.com | spagobudapest.com

turkish focus

THE BACKBONE OF CULTURAL AND PUBLIC DIPLOMACY TURKISH INSTITUTE ORGANIZES PROGRAMS FOR THOSE INTERESTED THROUGHOUT HUNGARY The Yunus Emre Institute is a world-wide non-profit organization created by the Turkish government in 2007. Two years later, the Budapestbased member of the network was established, the first one in the European Union. As the Director of the Yunus Emre Institute in Budapest, Mustafa Aydoğdu highlights to Diplomacy&Trade, their aim is to promote Turkey, the Turkish language as well as Turkish culture, art and history, trying to form a cultural bridge between Turkey and Hungary. The mission of the Yunus Emre Institute in Budapest is to increase Turkey’s international visibility, credibility and prestige. The Director says that since opening of the institute here, nearly 2,500 students – Hungarians and of other nationalities – were learning the Turkish language. “In the past four years, except for the pandemic period, we organized some 50 cultural events including the cinema, gastronomy, exhibitions and concerts as well as conferences and seminars.”

Not just in Budapest As regards the activities of the Yunus Emre Institute in Hungary throughout the country, the Director emphasizes that Budapest, as the capital, is their primary focus area but they also reach out to cities like Pécs in the south, Debrecen in the east and Esztergom northwest of Budapest. “The programs we organize include some cultural events, Turkish cultural days, including cinema, gastronomy and a kind of literature night. We are planning to organize monthly events in Budapest and throughout the country – like in Győr, Szigetvár, Miskolc and many other places – for the Turkish-Hungarian cultural year to be held in 2024.”

Look at nations with the same eye The name Yunus Emre, is a medieval symbolic name representing human values, love of people, social peace, etc. The Director stresses that at the Institute, they wish to pass these values to their guests, their partners. “Thus, our aim is to promote Turkish culture and art to the world,

to a more peaceful world where one speaks to other in a competent, polite and unique language.” Also, he quotes a proverb by Yunus Emre who said that “if you do not look at 72 different nations with the same eye, you are not one of mine.” What he meant was, Mustafa Aydoğdu says, that one must respect all cultures, all peoples, even small groups, cultures and even individuals. “In accordance with this principle, we always have respect to the whole of the world, different people, different culture. That is how we always conduct cultural relations between Turkey and other countries.”

Teaching the language As mentioned by the Director before, teaching the Turkish language is one of the main aims of the institute. Regarding the framework they provide for

this, he highlights that they have three ways to do it. “We organize Turkish language courses three or four times every year at the Institute. We also cooperate in this field with some Hungarian institutions like the Budapest high school Óbuda Gimnázium where some 25 students learn Turkish as a second or third foreign language. And the third way is that we are also holding Turkish language courses online. The latter is because there are people who can't come to our center in Budapest. They attend our courses on the Internet through which we can reach students all over Hungary.”

Soap operas and Turkology Among the most popular programs offered – apart from the Turkish language courses – with the audience at the Yunus Emre Institute, Mustafa Aydoğdu mentions, are, without doubt, 2 0 2 3 / V II

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Anniversary events The Turkish-Hungarian cultural year is linked to the 100th anniversary of the establishment of the Republic of Turkey. Mustafa Aydoğdu points out that events connection with the anniversary are organized in partnership with the Turkish Embassy in Budapest, the cultural section of the embassy as well as the Turkish Gül Baba Foundation. These programs concern the Turkish language and culture like literary and gastronomy events, exhibitions, etc. in nearly 25 cities and towns in the Hungary and some of their sister cities in Turkey. For example, the mayors of Kütahya in Turkey and Pécs in Hungary, visit each other’s city and participate in cultural events in both places in a kind of cultural exchange programs.

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photo by DÁVID HARANGOZÓ

Cultural diplomacy The Institute carries out cultural and artistic activities to promote Turkey and also provides support for scientific work. Mustafa Aydoğdu points out that “we are the backbone of Turkey's cultural and public diplomacy. Our project about the Anatolian civilization makes efforts to bring the cultural heritage of the region to various corners of the world and also play significant role in making the ancient sound of Turkish language heard. In the framework of cultural diplomacy, our institution aims to have opened nearly 100 cultural centers all over the world by this year, which marks the 100th anniversary of the foundation of the Republic of Turkey. The reason for opening one here in Hungary is that there are very good relations between Turkey and Hungary and also because Hungary was the first country the Republic of Turkey signed a bilateral agreement with. We are so happy to be here.”

the Turkish soap opera television series, which, he says, is the easiest way to learn the Turkish language also. “Some people, especially as Hungarians, are very talented when it comes to learning Turkish. They are learning without any course. Some people are talking so easily – they just want to learn about the grammar rules of Turkish language.” However, it is not only Turkish TV series that are used communication classes. Cultural and language teaching programs also include, for instance, cooking sessions of Turkish foods during which lecturers are also making conversations. “In addition, the cinema days are also popular in this respect as people watch some movies and they talk about the film and other topics afterwards. We also organize reading clubs with the participation of Turkish authors – or Hungarian authors whose works have been translated into Turkish. We have this kind of program every month. Also very important for us are the Turkology studies in Hungary. It's the first country in the whole world where a Turkology Department has been established – it can be found at the ELTE University in Budapest. Every year, the Yunus Emre Institute prepares some programs for Turkology students and academics make and we are hosting a kind of Turkish summer school in Turkey for which participants are primarily selected from among Turkology students and secondly, from those who learn the Turkish language in our centers. Last year, we sent nearly 20 Hungarian students from the ELTE University and from the Department of Altaic Studies at the University of Szeged in SE Hungary. These summer school participants stay nearly one month in Ankara. They take Turkish language courses and visit the sites in and around of Ankara as well as other touristic places in the framework of programs we are organizing for them,” the Director concludes.

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IN SYNERGY WITH THE CLIENT CONSTRUCTION COMPANY SEES ENOUGH OPPORTUNITIES TO CONTINUE SUCCESSFUL BUSINESS Synergy Construction Hungary Ltd. entered the Hungarian market five years ago and has been successful ever since. In the past few years, the company has been in the business news headlines in this country with projects like a petfood plant for Nestlé in Bük, seven buildings for the new BMW factory or a battery factory for CATL – both in Debrecen.

BMW, a satisfied client In 2021 and 2022, BMW contracted Synergy to build seven buildings in the car factory being created in Debrecen. The Deputy General Manager highlights to Diplomacy&Trade that “our first contract was for three small buildings: two data centers and one of the gateway buildings. There, we had a very good cooperation with the client, and we were probably the best performing contractor, that's why we were contracted for larger buildings in the next phase with total footprint of approx. 220,000 sqms. So, now, we are constructing seven buildings in total and the cooperation remains flawless. Projects are going according to plan, and thus, we will complete them by the agreed deadline.” In the light of this, the company is also invited to other projects within the BMW Group, all over Europe.

Enough seals for the Eskimos

One contract after the other Going through their major projects from the beginning, Csaba Szilágyi emphasizes that “first, we built a residential building in Budapest, then the MOL Polyol project in Tiszaújváros where we did the surface preparation, structural engineering, etc. We had a logistics project at Budapest Airport, and then we started working for Nestlé in Bük, building first a pet food plant for them, and then, after the cooperation with them was perfect, we delivered what they needed in terms of quality, deadlines and capacity for other buildings. We have just signed our 7th contract with Nestlé. I assume it is because they are getting what they expected. After Nestlé, we signed a contract with BMW, and we are currently constructing what is likely to be the largest building of the future factory. Then, we signed a contract with Şişecam for a glass factory, with CATL for a battery factory and with Samsung Engineering for a battery separator foil factory also. We have doubled our turnover about every year – the exception is this year, when we are tripling it.”

Multicultural environment Synergy has a proactive equality and diversity employment policy, preventing discrimination. It promotes an inclusive culture and sees multiculturalism as a strength. As to how these noble goals are implemented in the company's daily activities, the Deputy General Manager points out that their workforce is of 17 nationalities and of countless religions and denominations. “If you start working with us, it will be very clear to you from about the first day that you are working in an absolutely multicultural environment.” He admits that there are logistical challenges. “For example, on a site

installation and operation of the machinery, but the core business is construction,” the Deputy General Manager says. “It is very important to understand the customer's needs, that, for instance, they don't want a foundation and walls, they want a working plant, it's 'to know the needs of your customers'. The client's expectations, which you have to follow, is that we need to be aware the technology to be built in is likely to change many times during the project as manufacturing technology is evolving much faster than the construction industry. What we start building is not the house we finish.” Once the contracts are awarded, certain framework and principles must be followed for working with the business partner to ensure the most successful implementation of the project. “We have to take it for granted that everything is subordinated to technology and that this has to be served. If the technology changes, the building will change. Another factor is that you have to work in very close cooperation with the process technology supplier. If they are assigned to come and install a production line on a certain date, the building has to be in suitable condition for that date. You just can't say, ‘sorry, it's not ready now, come back in two weeks’ with your 500 Swiss, Swedish or other specialists. So, the dates are set in stone and the technology installer has to be served,” he points out.

In recent years, economic actors have had to face a recession due to the well-known circumstances. Regarding the current situation, Csaba Szilágyi stresses that “we are hearing that there will be a downturn in the construction industry and I can see it in the statistics and I know what the segments are. Fortunately, there is no downturn, there is growth in the one we are the most active in. Residential construction is down brutally. Commercial real estate development: there's hardly any; office development: there's hardly any. Infrastructure and public housing development is also almost non-existent. What there is, however, is industrial and for us, that is the bulk of our turnover. What we are seeing so far is that the competition is stronger, so the players who have been making a good living from public contracts are now moving into the private sector, into the industrial sector. So, competition is stronger, but that's not a problem because there are enough opportunities, or – with a Hungarian saying – there are still enough seals for all the Eskimos.” where we give our colleagues three meals a day, it's quite difficult to put together a menu that's suitable for everyone. But now, we have the experience, and the caterers are able to do it.” He adds that they never have a real problem with the locals concerning the foreign workers. “However, this must always be preceded by a PR campaign, an information campaign and public forums held. We always do this.” While many Hungarian companies now seek foreign workers to be able to comply with their duties, at Synergy Construction Hungary, this is already a practice. As Csaba Szilágyi puts it, “this is necessary because the primary goal and aspect is that everyone would try to build everything with local resources, including human resources, but at the moment, there is a construction boom in our

sector that the available number of Hungarian skilled labor cannot do – there are simply not enough people. We prefer the Hungarian workforce and subcontractors and therefore, our biggest workforce pool is Hungarian, but if we want to fulfil the contracts, we can only do it with imported labor.” As an example, he mentions that in the vicinity of Debrecen alone, thanks to BMW and related projects, there are about 2.5 million square meters under construction.

Understanding customer needs The company offers different services to its business partners. “What we do best is construction, or design and build, which means we get involved in a construction project from the design stage and we can accompany the client right through to the 2 0 2 3 / V II

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SA MSU N G E N G IN E E R IN G FA C TO RY B E IN G B U ILT BY SY N E R G Y C O N ST R U C T IO N H U N G A RY

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photo by DÁVID HARANGOZÓ, SYNERGY CONSTRUCTION HUNGARY

“When we started out five years ago, we had one thing in the Hungarian market that very few competitors had: engineering, management and blue-collar capacity, know-how and experience all in one hand to handle the most complex large-scale projects. We had both engineering and physical staff. And we still have it.” That is how the Deputy General Manager of Synergy Construction Hungary, Csaba Szilágyi explains to Diplomacy&Trade the ‘secret’ of their success.

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GÜL BABA TÜRBE: A VIVID CULTURAL CENTER

TIMELESS VALUES SUCH AS HUMANISM AND TOLERANCE ARE ASSOCIATED WITH THE DERVISH The Gül Baba Tomb Heritage Foundation was established in 2017 by the Hungarian government with the purpose to preserve, operate and use the tomb of an Ottoman-Turkish dervish, Gül Baba and the surrounding garden. The objective of the Foundation is to build a cultural bridge between Türkiye and Hungary, to introduce the tomb and the surrounding complex to an ever-increasing number of visitors. The Foundation strives to make this beautiful ambience a vivid cultural center promoting the common Turkish-Hungarian history and culture while it would like to make this area an important part of the touristic and cultural life of District II, the capital and the entire country. Gül Baba was a Bektashi dervish who arrived in Buda in 1541 accompanying Suleiman the Great I and the Ottoman army. Legend has it that he died on September 2, 1541, on the day of commemorating the Turkish occupation of Buda. Gül Baba, the dervish who was respected highly among the Ottomans, was buried on the hill near the late Gunpowder township on the northern Danube bank, named Barutháne

mahalesi in Turkish and even Sultan Suleiman I attended his funeral. Between 1543–1548, a closed tomb (mausoleum) was erected above his grave.

Timeless values Gül Baba was known by many in his time for his love for every living creature and for the timeless values he believed in, such as humanism, tolerance, brotherhood and harmony. The Foundation also aims to preserve these unique cultural values connected to the Gül Baba Tomb. Regarding Gül Baba, there were a lot of legends even in the 16-17th centuries, one of the most popular ones being described by the Turkish traveler, Evliya Çelebi. In the 19-20th centuries,

GÜL BABA CULTURAL CENTRE AND EXHIBITION HALL

other legends were associated to Gül baba that are known mostly from romantic literature and music pieces. In remembrance of the dervish, the hill was renamed as Rose Hill. Hungarian people cherish the memory of Gül Baba and associate with him such values as kindness, patience and benevolence. The Foundation works according to these values. Besides permanent and temporary exhibitions, they organize concerts, book presentations and workshops in the complex as well as keep looking for new topics in the two countries’ common history, architecture, music, literature and traditions, wishing to provide visitors with an intensive, multisensory experience.

Friendship and cooperation

The Foundation’s mission aims to preserve and enhance the Hungarian-Turkish friendship. The cultures and values of the two nations are presented through cultural events and activities in the fields of history, art, architecture, cuisine, language, traditional costumes, and music. An important objective of the foundation is to strengthen the Turkish–Hungarian cultural relationship. This includes a long-term task to work on helping

to preserve Ottoman heritage in Hungary. The Foundation is proud to have excellent cooperation with the Turkish Embassy and the cultural institute as well as with other Turkish partners in Hungary – they have been working together on several projects. They receive several state delegations from Turkey. Among the Hungarian partners, they find it important to mention the actors of the state-municipal sector and Hungarian cultural institutions, performing arts centers, museums, and cultural institutions in Hungary and abroad.

Gül Baba Heritage Foundation 1023 Budapest, Mecset utca 14. gulbabaturbeje_official

From Tuesday to Sunday, between 10:00 and 18:00, we await our visitors in a fabulous environment with varied program options!

photo by PÉTER KÁLLÓ

www.gulbabaalapitvany.hu

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turkish focus This summer, Budapest's iconic hotel, the Matild Palace celebrated its 2nd anniversary. Since its opening, the luxury hotel, owned by the Turkish Özyer Group, has established itself as the capital's most elegant social hub, garnering numerous domestic and international awards. The General Manager of the hotel, Selim Ölmez explains to Diplomacy&Trade how he and his staff do their best to make the building a memorable experience for their guests.

MATILD PALACE: IT’S ALL ABOUT TRADITIONS AND CHANGE

GENERAL MANAGER SAYS THE SOUL OF THE BUILDING BELONGS TO THE HUNGARIAN PEOPLE

Taking care of a protected building The neo-baroque building that houses the hotel is designated as a UNESCO World Heritage site, which means there are requirements regarding the internal and external maintenance of the building. “When the construction of this palace – and other one across the street – started with support from Archduchess of Austria, Marie Clotilde, the works took three years to complete. For us to renovate and rebuild it to make it stronger, it took eight years. This is, of course, all because of the different requirements starting from the façade to the interiors of the property. Converting a residential space, with UNESCO monumental authority restrictions to a hotel, it required a lot of effort. We are very glad that we managed to give this property back to Hungary as this property may today be owned by us but still it belongs to the Hungarian people. It housed one of the first cafés in the city, the Belvárosi Café, then it became Lido Casino with a lot of shops around it. Many people have lived in this building over the past 120 years.”

Creating positive memories Despite being a relatively new hotel, the Matild Palace has already received several distinctions including ‘Hungary's Leading Hotel 2021’, the Architectural Excellence Award and secured top honors in three categories at the Klasszis TopDesign 2022 Awards. The General Manager

is convinced that these recognitions are mostly about the hard work that everybody did from the investor to the staff. “I always tell my staff that without the team here, it would just be a million-dollar concrete around us. They gave their soul to this building, which is very meaningful at the moment, and they gave back the Hungarian soul to this building. This property, which is like it was 100 years ago, creates positive memories among the guests whether they are international or local. So, I think it's recognized mostly because of this effort, not only the money which was spent.” It's been more than two years that we opened this property and the international media and the travel experts continue to recognize this property in many different ways. As for the guests, “just look at the social media where they are sharing their positive memories. They like the rooms, they like the bathroom, they like the Spago restaurant or the rooftop part. Again, they like the service, which is the core of our industry. Without the service, you can have the best place in the world, everything in gold, in diamonds, etc. But service means people. So, if you have such experience, of course, it's very meaningful. That's why I think the guest feedback is very positive and when we look at our internal and external benchmarks all around us, we are proud. I mean, it's going very well,” he adds.

With the overall guest experience in mind Matild Palace has been created to be a place of perfect setting in terms of infrastructure and services. According to Selim Ölmez, one factor is the building itself, which has a long history behind it like having the first elevator in Hungary. In the lobby, there is Marie Clotilde in the middle with many photos surrounding her, depicting what happened here over the last 120 years. “So, the question was how we can reconnect to the past, which will make sense to the community and drive their interest and their business or how they can spend time here. One of the key elements for us for that was food and beverage. In most places, the hotel restaurants are not the most popular places to spend your time and money. We decided to break from this routine and approach Wolfgang Puck to see if we can bring such a famous chef here, not only because he's famous, how we can also reconnect him to his Austrian roots. His Spago restaurant as well as the Matild Café and Cabaret reviving the atmosphere of the early 20th century all add to the overall guest experience here.”

Future with changes and new ideas Looking ahead, the General Manager is of the view that the biggest challenge they face in the next few years is the instability of the world “because we don't know what's coming next, but it doesn't look very pretty. In hospitality the management, we are always dealing with crisis, challenges, etc., so this is 2 0 2 3 / V II

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nothing new for us. I'm sure we will try to find a way for survival, because this industry never died, although there was a world war, there were – and unfortunately, still are – other hostilities as well as various economic and political crises. The new coronavirus epidemic is a once in a lifetime phenomenon – at least, I hope so as I don't want to have another experience like this. As regards the Matild Palace, we are still learning because before opening a place, you don't know how the guest will react. We opened the door and today we are still in the process of improving our services, adding something on top of what is already here. This has never stopped in the last two to two and a half years. The menu changed, we built a terrace, we did something at the rooftop, we changed our services, we changed the opening time, closing time. A lot of things are happening and I think this will not stop. What we have for the upcoming years as a plan is more changes obviously. I cannot name concrete things at the moment, but, of course, now as we are considered as a serious player in the market, we have perhaps more opportunities to elevate things. I already have an idea about how to keep this place busy all day long, but not in a traditional way. Again, we will continue to take risks, we will continue to make changes because we love this building, we love this palace and we want it to stay in good shape – and in the good memory of our guests – for another hundred years.”

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photo by DÁVID HARANGOZÓ

The General Manager admits that the opening of the restored building was not an easy one because it happened right in the middle of the pandemic. “I think this was one of the rare luxury hotels opening in that period not only in Budapest but in Europe and perhaps the world. That's why it was a very unique experience in terms of ramping up a hotel like this. There was limited travel in the world, but everybody had hoped that people will travel again very soon. That's why the strategy was based on this expectation and today, I can say that the performance of the property is very good. Perhaps we can say that this is one of the serious players in the market already. Our specialty, the food and beverage facilities perform very well since the day we opened. That's why it gave us a lot of sustainable operation possibilities and, of course, to recruit a good team more than two years ago. I’m glad to say that most of them are still here and we have a team which is performing very well.”

OFFICES

Serviced Offices

Coworking Space

Meeting Rooms

Events

Hybrid working: The new way of working Balance Hall Irodaház | 1139 Budapest, Váci út 99. | +36 20 215 1458 | hello@hanspaces.hu | hanspaces.hu

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TAKING GLOBAL AVIATION FORWARD ÇELEBI GROUND HANDLING HAS BEEN PRESENT IN HUNGARY FOR OVER 17 YEARS

A wide range of services He adds that they deliver excellent service to their customers in all ground handling options: ramp, passenger, cargo and warehouse management, bridge operations, general aviation, lounge and premium services. “We sustain to grow and maintain our interest in emerging markets to provide better opportunities for our expanding family worldwide and to meet the global service needs of our customers. Safe, efficient ground handling is essential to airline operations. Leveraging a global workforce, we invest in the latest technologies and set new standards in safety and efficiency. We continue to incorporate eco-friendly solutions into our business as part of our commitment to sustainability and our passion for a better future. For Çelebi Aviation, success is not only about financial growth, but also about taking global aviation forward through maximum safety, excellent service, innovation and reliable partnership.” The company has been present in Hungary for over 17 years, encompassing a wide range of handling operations critical for their customers' smooth and efficient airport experiences at the Liszt Ferenc International Airport in Budapest: a broad spectrum of ground handling services ranging from passenger handling to ramp services, baggage handling, cargo and warehousing services, as well as operating the General Aviation Terminal for private aircraft.

Sustainable practices Beyond its business and operational successes, Çelebi is also committed to meaningful and sustainable projects that are driven by social responsibility that, according to the Managing Director, permeates their business strategy. “Our approach is based on fostering community engagement, minimizing environmental impact through sustainable practices, prioritizing the well-being of our employees with a focus on inclusivity and development, supporting education and skill development in the communities we serve, upholding ethical business standards, and maintaining a culture of continuous improvement. By aligning our values with the needs of society and the environment, Çelebi Aviation aims to contribute meaningfully to the well-being of communities and create a positive, sustainable impact beyond our achievements in the industry.”

Executive aviation services This latter service is provided by Çelebi’s Executive Aviation arm, catering thoughtfully to the needs of private aircraft operators. “Our service range covers essential ground support, personal concierge services, and access to private terminal facilities that allow for a smooth and discreet experience. Our VIP lounge services are designed with an understanding of the comfort and privacy expected by our customers,” Taner Sari emphasizes. “Our team, skilled in executive aviation requirements, ensures efficient service delivery, including quick aircraft turnaround and precise coordination of travel schedules. We support a variety of client needs, whether it’s for business professionals, government officials or individuals who prefer the convenience of private air travel. Recognizing the importance of discretion and timeliness, our operations reflect these priorities. Çelebi Ground Handling Hungary strives to provide a reliable and memorable service to all clients, enhancing their travel experience. We continuously work on improving our services and our teams’ expertise to maintain our position as a trusted provider of executive aviation services. Our focus on delivering attentive and professional ground handling services underlines our commitment to quality in private aviation support,” he adds.

Cargo handling plays a central role in supporting Hungary's economic engine, facilitating the import and export activities that are vital to the region's trade dynamics. Our team at Çelebi is committed to ensuring the safe, secure, and punctual transport of goods ranging from everyday consumer products to specialized industrial equipment. Our warehousing solutions are equipped with the latest technology both hardware and our own in-house software, known as Cargocel, to maintain ideal conditions for all types of cargo, ensuring that products reach their destination in optimum state, in a timely manner.” He states that their strategic location in Hungary positions Çelebi advantageously within the European logistics network, bridging the gap between Asia and Europe, making them a key player in handling transit freight and enhancing the efficiency of supply chain processes for the airline partners and their clients. “We understand the complexities of modern cargo handling and are dedicated to evolving our services, meeting the ever-growing demands of global trade. This sector's contribution to Çelebi Ground Handling Hungary's overall business is significant, and we leverage our expertise to push the boundaries of service quality, playing a pivotal role in strengthening Hungary's position within the international trade community,” Taner Sari notes.

For more auxiliary services

It is now 65 years since Çelebi stepped into the aviation industry with the establishment of Çelebi Ground Handling in 1958 as Turkey's first privately-owned company in this field. Today, it is present in three continents, employing over 13,000 people. Cargo handling Çelebi Ground Handling does not only handle passengers and serve airlines but also cargo. In fact, its senior cargo manager received the BUD Cargo community award this October. As the Managing Director points out, they take great pride in their comprehensive cargo services, which cover a wide range of operations that are essential to the logistics sector. “The BUD Cargo Community

Award for our Head of Cargo operations, László Trifán, is a testament to our commitment to operational excellence. Our services in this area include the meticulous handling and storage of goods, and logistics solutions that cater to temperature-sensitive and high-value items as well as dangerous goods. These services form a fundamental part of our daily operations and are paramount to our success in Hungary. 2 0 2 3 / V II

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Çelebi’s growth strategy is based on being leading service provider in developing countries. “With this understanding, we prefer to deploy our resources towards countries that will be growth driver of aviation eco-system in the future, countries heavily investing in aviation infrastructure and looking for solutions partners which will contribute their vision. We are also expecting further deregulation and consolidations in sizeable developing markets and closely scrutinizing developments in prioritized countries, positioning ourselves to capitalize the appropriate opportunities. Relating to market entry strategy, it could be via greenfield route or partnerships/acquisitions. Besides our core activities, which are ground handling and warehousing services, we are trying to enhance the weight of auxiliary services such as lounge management, PBB/BME services, Meet&Assist services and FBO/GAT services,” the Managing Director concludes.

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photo by ÇELEBI GROUND HANDLING HUNGARY

“This strong presence of having become a key ground handler globally represents our determination to raising aviation standards to a whole new level worldwide. Our strategic expansion helps us provide comprehensive ground handling services at major airports, enabling a seamless traveling experience for millions of people,” the Managing Director of Ground Handling and Warehouse Operations at Çelebi Hungary, Taner Sari highlights to Diplomacy&Trade.

turkish focus

NEW PERIOD AT TURKCHAM WORLD TURKISH BUSINESS COUNCIL TO EXPAND IN HUNGARY

The Turkish-Hungarian Chamber of Commerce in Hungary (Turkcham) is an independent non-profit organization established in 1999. The Chamber aims to facilitate the exchange of professional expertise and provide networking possibilities for Turkish companies operating in Hungary and also for Hungarian companies setting foot in Turkey. As one of the main objectives of the Chamber is to contribute to enhancing relations between Turkey and Hungary, especially on the economic field, the President of the organization, Suat Gökhan Karakuş highlights to Diplomacy&Trade. He stresses that since its establishment, Turkcham has been a bridge between Hungary and Turkey in commercial and social areas. In addition to providing commercial guidance such as consultation about investment opportunities, banking system, taxes, state subsidies and finding commercial partners, it has pioneered various financial aid to institutions such as hospitals and schools with the support of its members. “Apart from these, it has enabled students to participate in international competitions, organized international chess tournaments and contributed to the development of international friendships among students, and also provided prize money and help to the winning students to achieve their goals,” the Turkcham President says.

photo by DÁVID HARANGOZÓ

Internal and external cooperation In the past few years, there have been several major investments realized in Hungary by Turkish companies. In that regard, the Turkcham President notes that “many of the w w w . d t e u r o p e . c o m

In his presidential address to those interested in the activities of Turkcham, Suat Gökhan Karakuş mentions an activity plan that focuses on the importance of sustainable development, for both business and cultural life. As for the way this issue has that been implemented in the day-to-day activities of the Chamber, he stresses that sustainable development, which is a development model that can meet the needs of today's young people without compromising the ability of future young generations to meet their needs, has become a global implementation plan with the international agreements signed in the 1990s. In Hungary, as in all developed world countries, implementing a development strategy that does not have a well-regulated relationship between the environment and socio-economic development can meet today's basic needs but may jeopardize people's ability to meet their basic needs in the future. It is because it may not be certain whether growth and development will lead to environmental disasters or may evencause irreversible destruction. Therefore, evaluating the interaction between today's economic and social structure and the environment in a holistic manner and ensuring that young people today and in the future equally benefit from the opportunities brought by development is the basic philosophy of sustainable development.”

World Turkish Business Council

'New period at Turkcham' The latest General Assembly meeting of the Turkish-Hungarian Chamber of Commerce in Hungary was held in March 2023 with the motto 'New period at Turkcham' – with a general program reviewed for the upcoming period. As to what changes and plans that motto entails, Suat Gökhan Karakuş points out that at the general assembly in question, management and audit units were rearranged, the annual activity report was approved and tasks to be carried out were handed out to members. “At Turkcham, it is important to cooperate with other chambers of commerce, to arrange conferences to find solutions to the difficulties Turkish companies face in Hungary, to hold meetings to sort out bureaucratic problems, to provide financial aid to various local schools and an international chess tournament to be held – all these measures have been approved.”

Activity plan

Turkish firms that have made significant investments in Hungary (Polat Holding, Çelebi Aviation, Ekol and others) are already our members. When there is a request from us for these investments, of course, we meet with our other members operating in the relevant institutions and provide the assistance we can. Among the projects supported by Turkcham are ones such as the City Pearl residential building construction.”

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One of the Chamber’s priorities is to communicate and cooperate with local chambers, associations and related institutions. As regards the most important partners in Hungary, the President notes that “we cooperate closely with the chambers of commerce on a country basis in Hungary, and also cooperate and hold conferences with the Customs, SCT and Tax Service Providers Association (VJASZSZ).”

Founded with the decision taken by DEİK (Turkish Foreign Economic Relations Board) in 2007, DTİK (Dünya Türk İş Konseyi – World Turkish Business Council) aims to gather all the small dispersed networks of Turkish entrepreneurs and successful Turkish professionals who have gained authority in decision-making processes of big international companies abroad, under one big structure to waken and enhance the lobbying activities. As DTİK Board Member Suat Gökhan Karakuş points out, DTİK is the only business council with a special purpose, a structure where there is no place for political concerns but a common goal for all: bringing together the whole Turkish business community, business associations, foundations and other similar Turkish organizations from six continents under the same platform. The main goal of DTIK is to boost the commercial and economic relations among the Turkish business community settled outside Turkey, to strengthen and disseminate the Turkish diaspora further, to create one main center for all kinds of problems that the Turkish entrepreneurs face abroad, and to lead the bids to establish a stronger image for Turkey in the world. He adds that “in Hungary, we are planning to elect a representative of DTIK in ten major cities, including in Győr, Debrecen, Vác and Kaposvár, representatives who bring together local Turkish residents active in business life, coordinate their activities, maintain contact with regional chambers, and have information about the region's economy and investment opportunities. The Hungarian branch of DTIK has the task to coordinate the city representatives and is reporting on a weekly basis to the Headquarters.”

turkish focus offered with new approaches, including smart solutions and special services. “We believe the workplace can be a force for positive change, supporting you to live your life well. The quality of the environment you work in daytime is one of the biggest influencers of your health, wellbeing and productivity. Teamwork and relationships are central to the way we work. Having a positive sense of community will improve your collaboration, creative work and the ability to learn from each other. Creating a meaningful, engaging environment requires tools that focus on the users’ needs. Han Spaces design helps enhancing social interactions between people, strengthening feelings of belonging, sense of purpose and motivation. We have 20year experience in real estate development, construction and fit out works and we blend these experiences in our offices and common spaces,” Hasan Kurt points out.

Flexible expansion

NEW GENERATION OFFICE USERS NEED FULLY SERVICED OFFICES TO CONCENTRATE ON THEIR CORE BUSINESS

Following the new coronavirus pandemic, office needs of companies are changing and the working habits are changing, making many of the traditional office offerings less attractive. Han Spaces is a company that caters to all these changing demands by offering flexible office space – in various senses of the word. During the epidemic, many people started to work from home and hybrid working (that is, some days in the office and some days at home) is still popular, “that is why we are offering flexible solutions for different companies,” Han Spaces Manager Hasan Kurt explains to Diplomacy&Trade. He adds that they ask what each client has in mind regarding work schedule and required amenities “and we are giving them what they actually want. We are listening to customers and understand what they need, not pushing them in one direction or another. We find the best solution for them because we have many opportunities, offices, coworking spaces, hot desks, meeting rooms, event spaces. This way, they can rent offices , for instance, for durations ranging from one hour to five years.”

Creative environment created The Han Spaces goal is to provide flexible and serviced offices, coworking spaces, meeting rooms, event spaces and hybrid working solutions for corporate companies, SMEs and startups. These spaces are

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Nobody is alone in here Han Spaces offices are located in Balance Hall – a new office building, in the heart of Budapest, on the Váci Corridor. Office users are welcome on a floorspace of 1,314 square meters. Approximately 180 workstations, six meeting rooms, four focus rooms, two phone booths, two lounges, a podcast room, creative areas, and friendly office rooms and facilities ensure that one has an experience working here. When talking about design, Hasan Kurt quotes the motto ‘Simplicity is sign of perfection’ – a motto applied by their designer to the offices. “Interior design was based on a workplace research, brand strategy and flexible office needs, as we would like to create a workplace to convey an excellent user experience in function, feel and design to our guest. We applied colors consciously and according to color dynamics principles, incorporating contrasts and harmonies. We inspired the colors of Budapest’s Szabadság híd [that is, ‘Freedom Bridge] and we use this green color in many surfaces. The design is based on a biophilic design, with excellent quality of the built-in materials, comfortable environment, air quality, texture and natural light. All in all, we prefer conscious building technology, modern technology, conscious operation and human-oriented environment/

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photo by DÁVID HARANGOZÓ, HAN SPACES

HAN SPACES FOR FLEXIBLE OFFICE BUSINESS

The story of Han Spaces began when its mother company, Synergy, itself needed flexible expansion space. The company is still growing and for this reason, the Manager says, “we don't want to establish one proper office, instead, we make office space flexible. If Synergy needs more space, we can extend that part here and have fewer customers. If we don't need that much space for Synergy, we will offer more to customers.” This project was launched in 2021. Hasan Kurt admits that at that time, it was a risky idea but by now, it has turned out to be a good decision to create and manage this kind of office. Initially, Han Spaces provided office space for 20-25 people working for Synergy. Today, this number is over 50 and it can be extended up to 100 if needed. Normally, that extension would not be possible but with this synergy between the mother company and customers, it is mutually beneficial, he adds.

turkish focus a country manager and one or two other staff like salespeople. “However, as their business grows, the number of people they employ may grow rapidly and this development must be followed in terms of office space as well to accommodate five, ten, twelve, etc. As for the field of business of our clients, IT companies are typical ones because they don't want to invest in furniture and other such things that are not directly connected to their activities. These are things – non-specific to the type of business – can be provided by us.”

Favorable feedback When asked about the feedback that they receive from these customers, Hasan Kurt is glad to say that “actually, we are getting good feedback from them. They say our service is good and they are happy with the flexible environment and the all-inclusive nature of our service solutions as a result of which they don't have to care about these things and they can concentrate on their core business. When they want something from us, we are

services – a new generation of flex spaces, designed for our customers,” he summarizes the Han Spaces idea of office interior.

No old school office At the same time, the Manager says they are looking for opportunities to grow as “we believe in this business and we believe in the future of this model. Many old school offices are not chosen by customers because they don't offer related services, they just provide office space. We offer all sorts of office services and a new office lifestyle in here. Thus, even a single-person company feels he/she is working in a good environment. Nobody is alone in here. If you want to socialize, it's also an option here. We are offering a lifestyle, which may come handy if you want to attract young talents, a new generation. So, you are just not paying only the rent fee, you are giving them lifestyle, giving them a package. Address services, copier services, lobby services, reception, mailing, cleaning, etc. – everything is included in one package.” While the plan is to extend its operations in coming years in different districts of Budapest, the Han Spaces concept “will be much better,” he adds. “In business life, continuous improvement is constantly needed, otherwise, you will be left behind by your competitors. The product range will more or less be the same, it is the service range that could be expanded with some additional features in the future.”

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listening to them. We see this as yet another opportunity to increase our service level.”

Changing mindset As far as the general conditions of the office market in Hungary are concerned, the Han Spaces Manager summarizes his opinion by saying that “the classical office business will not grow too much, especially B-, C-, D-class office buildings as they will not be sufficient enough for satisfying the needs in the future. A-class offices and the kinds of services that we provide, like serviced offices, co-working spaces and other such type of office needs will increase in future because mindset is changing now. As I say, they don't want to be owners. Instead, the new generation wants to be a user. This is one thing. Again, they don't want to invest their money for products, they want to give money for service. So, my opinion is that A-class offices will be in fashion and thus, demand for our business will increase. At the same time, the classical office business seems too risky to me – most of that kind of business is getting more and more obsolete,” Hasan Kurt concludes.

New business model Han Spaces is offering a membership model as opposed to companies owning the office space they use. “If you buy an office to accommodate your staff and, say, you need bigger space later, it is not easy to sell the property. Our membership model offers service. It means you don't have to commit long term like in the case of ownership where you might lose money if you need to sell it. In our model, you pay a membership fee and you can save your resources for other purposes like your own core business, not having to buy furniture or equipment, etc. So, this membership model is more flexible, as I say, with options ranging from one day to five years.”

Clientele As regards the type of clients signing contracts with Han Spaces, the Manager highlights that this flexible office business is mainly created for companies that have a lot of very good ideas, but do not wish to spend their limited resources for office and office staff. Many of them are start-ups that need a modern office environment with full service. “Since they are full of ideas that can be beneficial for us as well, having them as clients is of mutual interest. We can support these small firms with services and they can support us here with good vibe and new ideas.” Another example of the type of Han Spaces clients is big corporate companies, located in another country, that want to expand to the local market here, a foreign entity wishing to open a new office in this country because they want to enter the Hungarian market. Such a firm usually does not need huge office space at the beginning. Companies are likely to start with

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SYNERGY OFFICE SPACES – HAN SPACES

“In this latest project of the Synergy Group, we work with Studio 13 Architects for this project. Studio 13 Architects has a huge experience on creating work spaces mainly for multinational companies such as Unilever, Schneider Electric, Beko (Arçelik), Ajinomoto and Barry Callebaut. Our goal was meet the needs and new trends due to easing COVID-19 related restrictions. This is Hybrid and Flex solutions,” Hasan Kurt highlights. The economic and pandemic situation created in last couple years, changed the traditional working experience and workplace roles. Significant proportion of working from home, generate a demand for completely new, flexibly and hybrid workplaces. Because of this market changes Han Spaces will help to provide the most appropriate work environment for demandants. “We try to create an easy-to-use, adaptable and inspiring office space

that brings the maximum productivity of our guests, colleagues, allows space for collaboration and uses the latest technological tools. Not only did we focus on the physical, digital, and emotional dimensions of our design, but we also looked to the future through a strategy of flexibility, sustainability and well-being,” he adds. The result is an open collaboration and flexible zone with writable glass surfaces and comfortable-ergonomic furniture. Meeting rooms are equipped with Clickshare and Barco Audio Visual devices for perfect meetings. Also, there are writable glass surfaces in rooms as well as phonebooths that ensure the quiet working environment. The 180 workstations are height adjustable, equipped with ergonomic chairs. The community bistro and common kitchen area helps networking and recreation during working hours. The Manager explains that “during the design process, we are especially focusing on well-being in addition

to increasing internal efficiency, communication and collaboration. Our designers try to combine all our ideas and can be characterized by friendly, warm, modern, environmentally friendly, unique and people-oriented to the design and materials that we select. The mixture of wood and concrete is completed by the greens. We have created a homely workspace where people can concentrate on your work, but the workspaces also provide an opportunity to work together. We assessed the needs employees and our colleagues in advance, continuously, so we actively involved our colleagues in the design and planning of the future office, so that we can create the most pleasant working environment for our guests and colleagues. Our final touch was artworks that gives inspirations. Limited-edition (handsigned) fine art prints and photographs decorates our office walls. We focus on sustainable materials and solutions that helps environment and energy consumption.”

turkish focus

SUSTAINABLE FLYING EXPERIENCE

TURKISH AIRLINES SUPPORTS INTERNATIONAL EFFORTS TO FIGHT CLIMATE CHANGE Turkish Airlines aims to develop and maintain its sustainability efforts in line with the United Nations Sustainable Development Goals (SDGs), by integrating them into every field they operate. By supporting sustainability practices nationally and internationally, the company takes active roles in the sustainability committees of the organizations as a member. In addition to this, as a member, Turkish Airlines adopts The International Air Transport Association’s (IATA) targets which are aimed to reduce carbon emissions from aviation and works with dedication to achieve these targets.

social responsibility report with a total of 98 points. “Along with 2021 award, we have been granted for a new LACP award this year. With our 2021 Sustainability Report, we were deemed worthy of the ‘Golden Award’ in the 2022 LACP Spotlight Awards Global Communications Competition. As the airline that flies to the most countries in the world, we build bridges not only between different cultures and geographies, but also between today and tomorrow. While creating value for all those we touch and everywhere that we fly, we provide a unique support to sustainable development,” a company statement points out.

Commitment to carbon neutrality

Learning from the birds

The airliner points out in a statement that “with Türkiye's ratification of the Paris Agreement and its commitment to net zero in carbon emissions by 2053, we are reviewing our strategies by taking into account the agreements to which our country is a party, global requirements and the expectations of our stakeholders. In this context, as Turkish Airlines, we support the fight against climate change and make a commitment to be ‘Carbon Neutral by 2050’. We strengthened the ISO 14001 Environmental Management System, which we have been implementing since 2013, with a management model specific to the aviation industry in 2020, we participated to the IATA Environmental Assesment-IEnvA Management System Program, which was specially designed by the International Air Transport Association (IATA) for airline companies.” It adds that the airline has successfully completed the audit conducted by an independent third-party organization authorized by IATA and have earned the IEnvA Program Stage 2 certification, the highest-level certificate of the program, which made Turkish Airlines the first airline to directly obtain the ‘Stage 2 Certificate’.

Wild geese, featured in the airliner’s main brand logo since 1959, also inspires the sustainability logo. Wild geese, which can fly intercontinental at altitudes where many living things cannot even survive, fly in a ‘V’ shape, minimizing the effort they expend thanks to the airflow they create with each other's flapping wings. A covey of goose can travel twice as far as a single goose at one time. The underlying reason is purely cooperation. As described in a company statement, “the covey of wild goose in our sustainability logo reveals the importance and necessity of acting together in the field of sustainability. The wild goose covey consists of three wild geese; represents the components of sustainability, including economic, environmental and social, and our holistic perspective. The green color used in our sustainability logo symbolizes climate change which are among the most material sustainability issues of Turkish Airlines and the environmental aspect of sustainability.”

Fuel efficiency practices are implemented by Turkish Airlines under the headings of ‘Optimization of the Operations, Investments in New Technology, Improvement of the Infrastructure’. Since 2008, it has successfully implemented over a hundred operational optimization projects to reduce its carbon footprint, enabling the saving of 671,433 tons of fuel and avoiding 2,115,014 tons of CO₂ emissions. Thanks to these fuel saving practices, 57,581 tons of fuel were saved, corresponding to 181,379 tons of CO₂ emissions avoided merely in 2022. An important factor in fuel efficiency policy at Turkish Airlines is fleet modernization. With an average fleet age of 9.2 years and a total of 437 aircraft, its fleet is one of the youngest in Europe. 13 A321 NEO and 8 B737-8 MAX aircraft were received in the period of January-December 2022. “In 2033, 90% of our fleet is expected to be new generation, and we have decided to initiate talks with the aircraft manufacturers in order to procure around 600 aircraft comprising 200 wide-body and 400 narrow-body. With our new generation aircraft, we reduce carbon emissions by 15%-20% compared to old generation aircraft,” according to a statement by the airline.

Awards for sustainability Sustainability-focused activities by Turkish Airlines have earned it several international recognitions: the ‘Airline Sustainability Innovation of the Year’ award by CAPA – Center for Aviation for its innovative efforts within the scope of sustainability. Its Incorporation, which puts sustainability at the center of its business model, won this award within the scope of sustainable innovation with the "Microalgae Based Sustainable Bio-Jet Fuel Project (MICROJET)", in which it worked closely with scientists to develop the world's first carbon negative sustainable aviation fuel (SAF). Turkish Airlines CEO, Bilal Ekşi has been included in the 2023 ‘Sustainability Leaders 50’ list, which was published for the third time by Fast Company Türkiye. Fast Company gathers leading companies and leaders in the field of sustainability. Another recognition is ‘Platinum Award’ in the sustainability report category with a total score of 99 out of 100 in 2020 in the LACP Spotlight Awards-Global Communications Competition, which is organized by the League of American Communications Professionals (LACP) and is considered one of the most outstanding global communication competitions in the world. Turkish Airlines Incorporation won three separate awards: ‘Best Visual Design’ award and ‘Golden Award’ in the corporate social responsibility report category. In 2021, it was awarded the "Golden Award" in the categories of sustainability report and corporate

DELIGHTFULLY DIFFERENT TRAVELLING EXPERIENCE

As a widely preferred global airline and a Star Alliance member Turkish Airlines delivers a delightfully different travelling experience to its guests in Economy Class and Business Class, and is internationally recognized for its excellent products and services offered. To stay competitive and a global favorite, Türkiye’s national flag-carrier invests in its quality of service, in-flight entertainment systems, comfortable seats, gourmet cuisine, exclusive lounges and its employees. As one of Europe’s pioneer airlines, Turkish Airlines has always been at the forefront of the latest technological advances and innovations in the aviation industry and boasts one of the youngest fleets. Turkish Airlines has three flights a day (in the morning, midday and evening) from Budapest to Istanbul – 21 flights a week altogether. In addition, the airliner's low-cost carrier, Anadolu Jet flies three times a week from Budapest to Sabiha Gökçen airport: on Thursdays, Fridays and Sundays in the afternoon. With its unparalleled service, quality excellence and reliability, Turkish Airlines, a pioneer within the industry, is determined to stay ahead of the competition and remain a global leader in the aviation industry. 2 0 2 3 / V II

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photo by TURKISH AIRLINES

Operational optimization projects

Established in 1933 with a fleet of five aircraft, Turkish Airlines has grown into a leading global airline with 437 aircraft (passenger and cargo) flying to 345 destinations worldwide. Thanks to its extensive network and the central, strategic, unique position of its Istanbul hub, which bridges two continents, Turkish Airlines flies to more destinations than any other airline in the world. The airliner carries out its operations with a sense of responsibility towards the environment and society, integrating its sustainability approach into its business models.

analysis

THE ’UNKNOWN’ AND THE ’BAD KNOWN’ VERY DIFFERENT PROMISES BY PRESIDENTIAL CANDIDATES IN ARGENTINA

The voters in Argentina were facing a rather difficult dilemma. They had to choose between the eventual winner flamboyant Javier Milei, the self-described ’anarcho-capitalist’, whose eccentric views have raised eyebrows inside and outside the country, and Sérgio Massa, the economic minister, who was presiding over a 140% plus inflation, a below zero currency reserve, and a poverty rate affecting two-fifth of the population. Their promised economic policies cannot be wider from each other: while Milei wants drastic changes, including the ’dollarization’ of the economy; that is, he is intending to replace the national currency, the peso with the US dollar, following the example of El Salvador and Ecuador, as a means to curb inflation. His Peronist opponent’s economic ideas are closer to those of the ’big government’ ideology of the leftist regimes in Latin America, especially to that of Brazil’s Luiz Inácio Lula da Silva, despite the fact that he initiated tax breaks before the election in an attempt to alleviate the hardships caused by sky-high inflation and deteriorating living standards. In reality, it is not only the economy, though this seemed to be the single most important issue on November 19 at the second round of the presidential election, that has been separating the two politicians. Their value systems are almost diametrically opposed along the conservative-left-liberal axis, and their supporters in Latin America, who have been flocking to Buenos Aires to

give a helping hand to either Milei or Massa, are likewise divided along these lines. Even the Argentine Pope Francis was dragged into the political fight: Javier Milei called him a ’leftist son of a bitch’; the epithet did not seem to be a popular one in a country where two-thirds of the population are Catholics.

Unpredictable outcome The ’kingmakers’ in Milei’s victory were likely to be the 6.3 million followers of the third major candidate, Patricia Bullrich’s, who received in the first round 24% of the votes in contrast to Massa’s 36.7% and Milei’s 30%. The conservative Bullrich herself has come out in favor of Milei before the second round, but her voters, especially the middle-class, are quite wary of a President Milei whose views in a number of questions are very far from the moderate voters’; for instance, the candidate has called abortion ’murder’. At the same time, a substantial portion of the business elite are also skeptical of Milei, as he intends to downgrade ties with the country’s two largest trading partners, China and Brazil. Although, centrists fear from the rather unpredictable populist politician, math suggested that if the majority of the Bullrich-supporters switched to Milei, then he would be the next president of Argentina – and that is what happened.

Deep division in ideas It is not only two candidates’ domestic political agendas that are wide apart, but also their foreign political ideas, and that is

what really attracted international interest in the presidential election. Argentina is the 8th largest country in the world with a population of 44 million. It is occupying a strategically important position in Latin America from various points of view. Sérgio Massa’s election would have reinforced the cooperation among the left-leaning countries in the region, including Brazil. The Peronist politician would also have adhered to the economic cooperation within the framework of Mercosur, the southern common market, whose origins go back to a commercial treaty between Brasilia and Buenos Aires. On the other hand, Javier Milei is contemplating pulling out of Mercosur. Another important point of reference in Argentinian foreign policy is its relationship with the United States. Massa, in the Peronist tradition, is bent on keeping a distance from Washington, ideologically and economically as well. The outgoing President Alberto Fernandez, who is in the same political family with Massa, has pushed for Argentina’s formal membership in the BRICS – and if Massa had been elected, the country would have been likely join the openly anti-US, anti-West bloc in January 2024 together with such committed enemies of the West as Iran. Membership in the BRICS would have been bound to strengthen Chinese economic penetration in Argentina and, by extension, in Latin America too. The spillover effect could not be ruled out in the political field either. However, Massa was also likely to encourage closer economic ties with the European Union within the framework of Mercosur. Javier Milei 2 0 2 3 / VII

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is on the other side in all of these questions. Besides trying the leave Mercosur, he is opposed to membership in the BRICS, and is promoting closer relations with the U.S. As for the current Middle East crisis, he is unequivocally on Israel’s side, and this could be helping him among the 180,000 or so Jewish population in Argentina, especially in such cities as Buenos Aires, Córdoba and Rosario.

Promises vs. realities So, the choice for the Argentine voters was either to stick with a political and economic elite, which has plunged the country in repeated economic crises, and which has failed to utilize the great potentials of Argentina in terms of natural resources, minerals, and agricultural exports from soybean to beef, or to dive into the unknown under the leadership of an Argentine Jair Bolsonaro or Donald Trump. It must be added, though, that the unknown may be more familiar than expected: a U-turn in politics is almost impossible. Election promises should not be confused with governing, and realities, or as former British Prime Minister, Harold Macmillan put it when asked what were shaping his policies: ”Events, dear boy, events” are dictating the policies of any government anywhere in the world. In our almost unpredictable world, ’events’ largely outside of Argentina are likely to decide what policies the Milei government will be pursuing. Tamás Magyarics is a foreign policy analyst

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photo by VOX ESPAÑA/WIKIPEDIA, MINISTERIO DE CULTURA DE LA NACIÓN/WIKIPEDIA

BY TAMÁS MAGYARICS

witty leaks WITTY

LE A K S

IN THIS SERIES, DIPLOMATS SHARE PERSONAL ACCOUNTS OF THEIR EXPERIENCES ON “EXCURSIONS” into Hungarian culture, art, gastronomy & scenery.

DIPLOMACY AS A WAY OF LIFE

LEARNING THE LANGUAGE GIVES A SPECIAL CLOSENESS TO HUNGARIAN PEOPLE AND THEIR CULTURE BY THE AMBASSADOR OF LATVIA TO HUNGARY, AGNESE KALNIŅA

I joined the Latvian Foreign Service 22 years ago. This was my dream job because I firmly believe in the importance of diplomacy and its benefits in all spheres of life. By definition, diplomacy is a practice of influencing decisions and conduct of foreign governments or organizations through dialogue, negotiations and other peaceful means. That is why I believe the world has always been in need for more diplomatic approaches and will continue to need those in the future. The world would be a much better place if more often diplomacy would come in place of bullets. I have always had this feeling that I want to do something for my country and I saw early on that diplomatic work would be a good fit. I have an opportunity to represent my country bilaterally and in international formats and organizations, to work every day in and on interests of my country also on very practical levels. This is especially true in the case of being an ambassador to this country in the middle of Europe.

Attempting to learn Hungarian language After coming to Budapest, one of the first things on my to-do list was finding a language teacher and starting learning Hungarian. In general, and especially as a diplomat, I strongly believe it is a great advantage to be able to communicate and understand other languages. Language knowledge gives you new perspective and insight into society you are living in. I did my best, but had to admit my defeat a bit because Hungarian language is not the easiest one to learn – it’s very complex and though grammar is a bit similar to the Latvian language, it was still a challenge for me. I managed to learn some basic things and now I’m happy that I can speak some words and I can understand people. It definitely gives a special closeness to culture and people.

photo by EMBASSY OF LATVIA

Having a great time in Hungary

Important dates and celebrations

It is a great pleasure of mine to work here in Budapest as a Latvian Ambassador to Hungary. I arrived in Budapest in the midst of the COVID pandemic in December of 2020 and it was quite a challenging time to start one’s work in diplomatic circles without really a possibility to meet anyone in person. But I have definitely tried my best to catch up and to have as much personal contacts and attend as many events as possible. I believe this is the essence of conducting one’s tasks in diplomacy – to meet people, to speak with them, to understand cultures, policies and attitudes. I love my job, I enjoy doing something every day to bring our countries and our people closer. Latvia and Hungary share quite a bit of a common historic w w w . d t e u r o p e . c o m

experiences, which can help us understand each other even better. I enjoy seeing beautiful Hungary, traveling around with my family and our two pug dogs. I have noticed on various occasions that Hungary is a very dog-friendly country that makes those trips even easier for us. Hungary is a very rich country blessed with beautiful mountains, big lakes, historic cities and very nice people! Latvians love Hungary as a tourism destination, a lot of my compatriots come to visit, and direct flights between Riga and Budapest is an encouraging aspect. Some Latvians do also live in Hungary – according to the last census about 130.

Recently, in 2021 Latvia and Hungary celebrated 100 years of diplomatic relations between the two nations. This event was marked by bilateral visits of Latvian President and Foreign Minister to Budapest and by planting a tree – a red oak – in Budapest’s Europa Liget. This year, Latvia will celebrate 105th Anniversary since the Establishment of Independence on November 18 in 1918. The Embassy of Latvia in Hungary will organize a festive event here in Budapest to commemorate this important milestone of our country. As an Ambassador, I will be happy to receive friends and colleagues and show a bit of the Latvian culture here in Budapest. D I P L O M A C Y

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tourism

Snow-sure ski area Skiers can expect impeccably groomed, wide ski slopes in Turrach. Thanks to the altitude between 1,800 and 2,200 m, the ski area is guaranteed snow, so it is a paradise for winter sports lovers during the winter ski season from the end of November to the beginning of May. A total of 14 ski lifts and ski lifts, as well as 42 km of 100% snow-safe ski slopes, are available to skiers and snowboarders. Fans of skiing, carving and snowboarding can ski around the idyllic mountain lake on the ski slopes surrounding the Turrach lake with the help of lifts and ski lifts, and the "2,205-meter Turrach peak circuit" offers the unforgettable experience of high-altitude skiing up to 2,205 m above sea level. In addition to skiing, the region is excellent for cross-country skiing (25 km) and is also the center of winter hiking and snowshoe tours. The frozen Turrach lake offers a rich opportunity in winter: the surface of the ice serves as a connection between the two parts of the ski area, the lake is also an ice rink and cross-country ski track. The "Funslope", the "Funcross section" and the "Kidsslope" promise varied skiing. Freestyle lovers can compete in the freestyle arena on various obstacles, lines and degrees of difficulty. Thanks to the mentioned winter sports facilities, the Turracher Höhe today has the largest winter entertainment mountain offer in Austria.

PAMPERING RELAXATION ON THE TURRACHER HÖHE PLATEAU ON THE BORDER OF CARINTHIA AND STYRIA

Located in the stunning surroundings of the Turracher Höhe, Hotel Hochschober provides luxury, elegance and an experience close to nature at the same time. Visitors can admire the view from the hotel heated pools separated from Lake Turrach, from the panoramic saunas, or even from the nearby mountain railway Panoramabahn, and the new Wildkopfbahn cable car makes access to the ski slopes even more convenient. The Nockberge (Nock Mountains), made up of wonderful, winding mountain ranges and opened as a National Park in 1997, lies in the territory of two Austrian provinces, Carinthia and Styria. In the imposing mountain landscape of the Nockberge, surrounded by three mountain lakes (Turracher See, Grünsee, Schwarzsee) and in Austria's largest contiguous (redwood) Swiss pine forest (it is well known for its positive effect on health), the Turracher Höhe shines at an altitude of 1,763 m above sea level.

A four-star superior hotel The combination of the picturesque landscape, the crystal-clear mountain air and the rich winter sports offer makes it an ideal place to spend the holidays for young and old, athletes and non-athletes, families, in short, all ages. Portrait of the Hochschober Hotel Turracher Höhe awaits its guests not only with its rich winter offer, but also with one of Austria's most famous four-star superior hotels offering aboveaverage services, experiences and pleasures: this is the Hotel Hochschober on the shores of Lake Turrach. The lake is owned by the Schwarzenberg noble family, and it is interesting that the border of the two Austrian

provinces, Carinthia and Styria, runs through it. Outside, nature dressed in snow-white clothes offers an idyllic sight. Inside, in the hotel, Alpine comfort, exotic lifestyle and wellness at the highest level await guests: the Hochschober hotel guarantees perfect pampering days for both young and old, which means full and endless enjoyment of the hotel's thousands of offers.

Seemingly crazy ideas A heated "swimming pool" in Lake Turrach; saunas with a panoramic view, directly on the shore of the mountain lake; Hamam Turkish bath; and a China tower in the middle of the Alps? Yes! Because the Hochschober hotel wants to surprise its guests with unique ideas that might sound crazy at first. At the same time, the implementation of these ideas was preceded by consideration of the smallest details: the dedication of the owner family, their numerous study trips around the world, and not least their pursuit of authenticity. Active "Hochschober Living" in the hotel – spa & wellness from all over the world, the 5,000-m² spa and wellness area offers a play on the alternation of hot and cold, with a swimming pool, panoramic, organic and spicy sauna, aroma

Culinary delights The special Hochschober culinary offer and enjoyment are also part of the hotel's philosophy. Guests can choose to their liking from the rich selection of dishes and enjoy the world of taste experiences, which are guaranteed by the natural, high-quality regional organic products of the Alpine cuisine at breakfast, lunch and dinner. The Hotel Hochschober Austria has been offering vegan alternatives for meals for ten years now, also using regional and seasonal ingredients. 2 0 2 3 / V II

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The location of the hotel is excellent, as the "Panoramabahn" mountain railway is only a few minutes' walk away. There is a shuttle to the ski school or the Kornockbahn. The ski area of Turracher Höhe places great emphasis on providing excellent quality and professional comfort. A real specialty is the so-called a "piste butler" who drives around the ski slopes in a Mercedes-looking ski-doo, and as a "ski guide" is at the service of the skiers, taking care of them in solving their tricky problems. He always has a handkerchief or even a scarf with him, and he also organizes discovery tours. The 1.6-km long Nocky Flitzer toboggan run, which also operates in winter, as well as a sledge track, offer an extremely fun experience for both young and old. With the start of the winter season, Turracher Höhe offers a significant novelty, the former traction lift, a new 6-seater lift equipped with a weatherproof roof and an automatic closing bar system, the so-called Wildkopfbahn, replacing it. Thanks to this, skiers can get quickly and comfortably from the Kornock mountain railway to the other side of the ski area. SKI SPECIAL complete package with price advantage 10-22 December 2023, 7 January - 3 February 2024, 9-14 March 2024, 30 March - 7 April 2024. Ideal offer for keen skiers: the package includes 3, 5 or 7 nights, ski pass, ski lessons or ski guiding and other services depending on the length of stay. WELLNESS SPECIAL complete package with price advantage 10-22 December 2023, 7 January - 3 February 2024, 9-14 March 2024, 30 March - 7 April 2024. A good choice for all those looking for a hearty break and pampering. Available for 3, 5 or 7 nights. Vouchers for spa treatments are available in different amounts depending on the length of stay.

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photo by WWW.HOCHSCHOBER.COM

ALPINE COMFORT AT A MOUNTAIN LAKE

Piste butler and toboggan chamber, Celtic stove, and an outdoor pine sauna available to guests indulging in special pleasures. The hotel does not forget about children either, a children's pool has been set up for them. The hotel's three outdoor hot tub pools (36-38 C) are also open all year round, which are the highest outdoor pools in the Alps, and are also unique in the world, with a 25×10-meter water surface separated from Lake Turrach and heated to 28-30 ˚C with "Seebad", the lake bath. This "bathing lake in a lake" offers guests a unique and unsurpassed experience. The Hamam, established in 1998 with the involvement of Eastern experts, is the scene of relaxation and immersion, the only authentic Eastern bath house in the Alps, where the guest can enjoy the Eastern bath culture in the fabulous charm of the 1001 nights. One of the specialties of the Hamam Turkish bath is the Hamam bath. Thanks to these "silent" but active miracles, the guest is immersed in relaxation from the first moment: the gentle washing of the Hamam relieves everyday tension, swimming in the heated lake pool invigorates the mood, spending time in the panoramic saunas warms and refreshes at the same time. Under the starry sky, guests can splash in the outdoor pool. The crystal bath has a beneficial effect on the body and skin. And the tea ceremony at the China Tower stimulates the senses. In addition, the spa and wellness area offers a wide range of around 70 different massages and treatments. The rooms and suites, furnished in an elegant Alpine style, create a feeling of mountain nature. Noble materials and decorative details ensure a comfortable living environment.

HOT WHEELS MONSTER TRUCKS

MARCH 16-17, 2024, MVM DOME, BUDAPEST

As the Hot Wheels Monster Trucks Live Glow Party is coming to Budapest, fans of all ages will experience the thrill of watching their favorite Hot Wheels Monster Trucks in the DARK. Hot Wheels Monster Trucks Live Glow Party brings fans’ favorite Hot Wheels Monster Trucks to life including Mega Wrex™, Tiger Shark™, Demo Derby™, Bone Shaker™, Bigfoot®, Gunkster™, and introducing the brand new HW 5-Alarm™, the firetruck hero of Hot Wheels Monster Trucks. The three event performances in the Hungarian capital will also feature a dazzling dance party, spectacular light shows and Hot Wheels toy giveaways. Plus, the fire and frost-breathing, transforming dragon ARCTICGON, and the electrifying high-flyers of Hot Wheels Monster Trucks Live, Freestyle Motocross. The audience will be able to see the Hot Wheels Monster Trucks up close and personal, exclusively guided by the hosts of Hot Wheels Monster Trucks Live in the pre-show VIP Backstage Tour. Experience what happens behind the scenes before all of the smashing and crashing goes down and then watch when the Hot Wheels Monster Trucks come to life. The exciting Crash Zone Pre-Show Party will be held 2-1/2 hours before every performance.

MONEY MUSEUM DECEMBER PROGRAM CAVALCADE

DECEMBER 2023, MONEY MUSEUM, BUDAPEST

In December, the Money Museum offers fantastic events, a festive atmosphere, and a photo gallery. Santa Claus will be visiting the young ones on December 6; he has prepared a puppet show and gifts for the little visitors. There will also be a wide variety of handicraft activities throughout the Advent season. Kids visiting the museum are assisted by Moneta and other robots. The Museum is launching a 3-part workshop series on coin restoration for amateurs and the Coffee House Talks series also continues. On December 12, businessman Sándor Varga from the world of gastronomy will be present. It is him who has put Esztergom on the Michelin map with his restaurant: “42”. The legend of the Gold Train rides on in the mini-movie room: the English-language documentary film pays tribute to the heroes of the Central Bank. The museum is open during the winter holidays. As always, admission is free!

livenation.hu

penzmuzeum.hu

CLASSICAL MUSIC GEMS AT MÜPA

THROUGHOUT 2024, MÜPA PALACE OF ARTS, BUDAPEST

Fans of classical music will find a real treat at MÜPA: as tradition has it, in 2024 Ádám Fischer will kick off the program with Haydn's masterpiece The Creation, in which the 2023 Bartók Spring favorite Benjamin Appl will return. The Chicago Symphony Orchestra, one of the ten best orchestras in the world, will perform under the baton of Riccardo Muti, one of the best Mozart players of recent decades, Portuguese pianist Maria João Pires, will be accompanied by the red devil of British conducting, Daniel Harding, and the Swedish Radio Symphony Orchestra, who will take the audience on a journey from 20th-century Swedish music to Viennese classics and German Romanticism. On Good Friday evening, Bach's St. Matthew Passion, one of the most significant works of sacred music in the history of music, will be performed with the Freiburg Baroque Orchestra conducted by Francesco Corti and interpreted by virtuoso countertenor Philippe Jaroussky, one of the most prestigious representatives of early music. L'Arpeggiata, conducted by Christina Pluhar, with Rolando Villazón, who has a particular affinity for Mozart, and Emőke Baráth, who has conquered the international opera stage, in the leading roles, will bring the Austrian prodigy Il re pastore (The Shepherd King) in a concert performance. mupa.hu

CHINESE SILK ART EXHIBITION UNTIL DECEMBER 3, 2023, MUSEUM OF

photo by LIVE NATION, SIMON FOWLER, HUNGARIAN MONEY MUSEUM AND VISITOR CENTER, MUSEM OF APPLIED ARTS

HUNGARIAN AGRICULTURE, BUDAPEST 'The Wonderful Silk Road: an exhibition of Chinese silk art' is a joint project of the Chinese State Silk Museum (CNSM), the Chinese Cultural Center in Budapest, the Museum of Applied Arts and the Museum of Hungarian Agriculture. The exhibition features 59 sets, that is, 74 replicas of ancient silk fabrics and contemporary costume pieces selected by the partner museum in Hangzhou. The exhibition presents a unique segment of Chinese culture, combining the ancient technique of silk making with contemporary costume culture. The silk dresses on display are the work of contemporary designers, reflecting this rich heritage, displaying images and motifs that reflect the traditions of ancient China. The first part is entitled Silk and the Silk Road, the second presents ancient silk patterns, and the third focuses on the renewal of ancient Chinese silk patterns and the application of patterns in contemporary silk art. Through them, the artistic development of Chinese silk art is presented.

mezogazdasagimuzeum.hu

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