Graphic Identity Manual for Thunderovslabs

Graphic Identity Manual for Thunderovslabs _____________________________________________________________________________

Graphic Identity Manual

client: Alexey

Gromov

Kherson, Ukraine. by ร liver Sรกnchez Acosta _____________________________________________________________________________ www.OliverSA.es

Graphic Identity Manual for Thunderovslabs _____________________________________________________________________________

INDEX: DOCUMENT 1:

WHAT IS IT. DOCUMENT 2:

BASIC TERMINOLOGY DOCUMENT 3:

THE LOGO / BRAND / SYMBOL DOCUMENT 4:

CORPORATE COLORS DOCUMENT 5:

TYPOGRAPHY DOCUMENT 6:

APPLICATIONS DOCUMENT 7:

CONCLUSIONS

_____________________________________________________________________________ www.OliverSA.es

Graphic Identity Manual for Thunderovslabs _____________________________________________________________________________

DOCUMENT 1: WHAT IS IT. Through the Graphic Identity Manual, we establish a line on which our brand, Thunderovslabs, will be represented. The Corporate Image is not just an advertising tool, but a communication tool.

we establish the construction guidelines as constitution elements, the typefaces use and the chromatic applications of the brand.

The

image

consolidation

of

Thunderovslabs

requires

special

attention

to

the

recommendations set forth in this Manual, as a document that guarantees a unity of criteria in our communication and public dissemination.

The Manual of the Brand must therefore be a "living" tool and present in all the applications of the corporate brand, and its coexistence with its Products. The guidelines contained in this document are not intended, in any way, to restrict the creativity of the brand, but to be a guide that opens new creative possibilities to communicate its own essence.

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Graphic Identity Manual for Thunderovslabs _____________________________________________________________________________

DOCUMENT 2: BASIC TERMINOLOGY CORPORATE IMAGE The perception that a certain person or a group has of an Entity. It is the mental image linked to a Corporation and what it represents.

CORPORATE IDENTITY The set of specific and personal characteristics of an Entity, which create a perceptible and memorizable form of itself and differentiate it from other entities. The term Corporate Identity, by which we understand its specific nature, implies everything that an entity or brand represents: its products, its communication, its real estate ...

VISUAL IDENTITY The visible part of the identity of an entity or brand. Indiscriminate Corporate Identity and Visual Identity are often used indiscriminately. However, the first one is in a superior plane to the second.

CORPORATE IDENTITY MANUAL Set of rules that regulate the use and application of Corporate Identity in the design plan.

LOGO OR BRAND The conjunction of the different elements that make up the visual identity of the entity or brand: logo, symbol / anagram and color.

SYMBOL OR ANAGRAM Graphic element that symbolizes the entity or brand and helps to improve its identification.

CORPORATE TYPOGRAPHY Type of letter that is used in a binding way to write the texts related to the Corporate Image.

The typography normalization is an additional factor in any Visual Identity program.

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Graphic Identity Manual for Thunderovslabs _____________________________________________________________________________

DOCUMENT 3: THE LOGO, MARK OR SYMBOL The Thunderovslabs brand is the union of the logo plus the symbol / text.

On this occasion, it was a small challenge, since in this design I did not know nor had direct contact with the client and the design came out of the indications of the friend Noemi. From the beginning look for a simple and elegant logo, several proposals were made and this was the one that we liked the most.

Represents the brand and is used both in digital support or physical support, as a banner for social networks, web, stationery, merchandising and other supports.

Color option. _____________________________________________________________________________ www.OliverSA.es

Graphic Identity Manual for Thunderovslabs _____________________________________________________________________________

Option to an ink, black.

Grayscale option.

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Graphic Identity Manual for Thunderovslabs _____________________________________________________________________________

Uses to one ink, black.

Uses to one ink, white.

Use in colored backgrounds.

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Graphic Identity Manual for Thunderovslabs _____________________________________________________________________________

Use in photos, option to an ink, white.

Use in photos, option to an ink, black.

_____________________________________________________________________________ www.OliverSA.es

Graphic Identity Manual for Thunderovslabs _____________________________________________________________________________

_____________________________________________________________________________ www.OliverSA.es

Graphic Identity Manual for Thunderovslabs _____________________________________________________________________________

DOCUMENT 4: CORPORATE COLORS The color defines a scenario of specific emotional values that we must consider in its application to any communication support.

The main color of the logo and symbol of the Thunderovslabs are the following.

Solid color gradient:

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Graphic Identity Manual for Thunderovslabs _____________________________________________________________________________

DOCUMENT 5: TYPOGRAPHY The corporate typographic family of Thunderovslabs is that of “Casa”. The typography in the logo is adapted and part of the design.

A B C D E F G H I J K L M N O P Q R S T V W X Y Z

a b c d e f g h i j k l m n o p q r s t v w x y z

_____________________________________________________________________________ www.OliverSA.es

Graphic Identity Manual for Thunderovslabs _____________________________________________________________________________

DOCUMENT 6: APPLICATION The brand use is applicable to any element, from a business card, web, social networks, vehicle signage, work pole, bags, almanacs, key rings, caps, documents, invoices, etc., etc.

A summary of several examples is attached:

White sweatshirt.

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Graphic Identity Manual for Thunderovslabs _____________________________________________________________________________

Black sweatshirt

White cloth shirt. _____________________________________________________________________________ www.OliverSA.es

Graphic Identity Manual for Thunderovslabs _____________________________________________________________________________

White cloth shirt.

Cap.

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Graphic Identity Manual for Thunderovslabs _____________________________________________________________________________

Folders and stationery.

Key chain.

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Graphic Identity Manual for Thunderovslabs _____________________________________________________________________________

Vehicle labeling.

Transportines and travel. _____________________________________________________________________________ www.OliverSA.es

Graphic Identity Manual for Thunderovslabs _____________________________________________________________________________

DOCUMENT 7: CONCLUSIONS This is the form of a general summary, of what would be the Manual of Graphic Identity, of Thunderovslabs and that must have an adequate image according to what it does, to transmit congruence and positioning. Just as companies or organizations must adapt to changes with a speed never seen before, they must adapt their image to transmit those changes. The design will make the image transmitted correctly.

In Gran Canaria (Canary Islands, Spain), on December 27, 2017

Ă“liver SĂĄnchez Acosta

_____________________________________________________________________________ www.OliverSA.es