PDLC (Polymer Dispersed Liquid Crystal) is electrical switchable adhesive film that can be applied to existing windows and glass.
A simple ON – OFF mode switches the PDLC film from being clear (transparent) to frosted (opaque).
In its frosted state the film acts as an electronic blind providing privacy and security for any glass, window or partition.
Custom shapes and sizes can be created, and multiple pieces can be joined together to create large switchable glazed panels or partitions.
ARCHITECTURAL SIGNAGE & SWITCH FILM ONE STOP GLOBAL RESOURCE
CASE STUDY
THE HISTORY OF BNY :
The Bank of New York Mellon Corporation, commonly known as BNY Mellon or simply BNY, is an American banking and financial services corporation headquartered in New York City. BNY Mellon offers a range of services including investment management, investment services, and wealth management. The corporation was formed in 2007 through the merger of The Bank of New York and Mellon Financial Corporation. Following the merger, the combined entity adopted the name The Bank of New York Mellon, which was later streamlined to BNY Mellon and eventually to BNY. Today, BNY is the world's largest custodian bank and securities services company, overseeing assets worth over $50 trillion.
THE CHALLENGE
A global company with numerous locations approved its new brand standards on May 1, 2024. With domestic locations in NYC, NJ, PA, and FL, as well as international locations in the UK, India, Poland, and Hong Kong, they aimed to execute a simultaneous rebrand and launch across all sites on June 11, 2024. The challenge was to maintain complete confidentiality of the new branding throughout the process.
THE SOLUTION
BNY partnered with Directed, a company they had never worked with before, based on trust in the Senior Director’s knowledge of the supplier from 20 years prior and Ed Jr’s successful initial “Cold Call” and introduction. This combination established a trustworthy working relationship
THE CONCLUSION
Within SIX WEEKS, Directed successfully achieved the following:
• Develop architectural drawings for all locations within three Business Days
• Created custom colors for the new logo, produced on ¼” & ½” Aluminum
• Designed custom polycarbonate standoff boards with 3M privacy film to cover damage from 15year-old pin-mounted signage, and applied dimensional letting on top.
• Maintained complete secrecy of the brand elements during development, production, and installation
• Installed the new branding at all global locations with precise timing, ensuring on-time completion.
• Coordinated the unveiling, ensuring simultaneous presentations at all global locations.
PLANS
SWITCHABLE FILM
GOING FROM CLEAR GLASS TO TRANSLUCENT IS AS EASY AS TURNING ON A LIGHT.
An essential contemporary design element, glass separates interior spaces without blocking natural light or obstructing your view. There are trade-offs, however: conventional glass sacrifices privacy or requires the integration of additional design elements – such as blinds, curtains and roller shades – which detract from its otherwise pristine aesthetic.
Smart Film radically changes the privacy landscape of interior design. This features an “inbuilt privacy system” which can be instantly activated or turned off with the simple flick of a switch.
SWITCHABLE FILM
HALF EXTERIOR CONFERENCE ROOM
SWITCHABLE FILM EXTERIOR OFFICES
SWITCHABLE FILM INTERIOR OFFICE
SWITCHABLE FILM
INTERIOR CONFERENCE ROOM
NEW YORK CITY 17TH FLOOR SMART FILM
INSTALLATION
NEW YORK CITY 17TH FLOOR SMART FILM
A Brand-New Conference Center on the 17th floor of 240 Greenwich Street in NYC embraces the latest in technology from Directed.
• Privacy Film Switchable on Demand
• Latest in Clear Technology 99.6% Transparent
• Lutron Interface for Controlling the Modes of Privacy
• Manufacturing and Local Installation all USA-Based
COMPANY BACKGROUND
DirectEd Online provides facility and marketing solutions for Fortune 1000 Companies. With over 40 years of experience, we pride ourselves on being resourceful, adaptive, and capable of facilitating projects in marketing, facilities, real estate, procurement, office services, and events.
Our projects encompass commercial print, wall coverings, architectural signage, digital print, wide format, direct mail, PPE, promotional items, furniture, protective partitions, warehousing, logistics, and fulfillment—all managed through a single source.
We leverage innovative technologies via our online e-stores, which integrate with systems like Coupa, PeopleSoft, and SAP, making projects efficient, streamlined, and cost-effective.
CEO & FOUNDER
Edward Sanders is the CEO and Founder of DirectEd Online, providing innovative solutions for marketing, procurement, and facilities professionals for over 40 years. His journey began in Brooklyn, New York, at 13, working in an after-school program for a local print company near Brooklyn College. Over the next five years, he honed his skills in the darkroom, bindery, on press, and as a production manager in NYC. His father's teachings were inspirational: born in 1901, his fundamental advice was simple—perform your duty better than anyone else, and success will follow.
Over the past 45 years, Edward has worked as a production manager, account executive, and director of business development before becoming an entrepreneur and founding DirectEd. The core principles are to provide knowledge, solutions, and insight, always delivered with a smile. Over the next 20+ years, we will continue to evolve and adjust our offerings to remain relevant for our clients.
OFFICE ADDRESS
2 Old Mill Road Caldwell NJ 07006 1140 Broadway New York NY 10003
Director Procurement: Zolt Sapy zs@directedonline.com
Logistics: Mario Pasquarellio mario@directedonline.com
Sales: Justin Riehl Justin@directedonline.com
Sales: Mark Fleissig mark@directedonline.com
A/R: Paula Gagliardi paula@directedonline.com
Online Stores: Jessica Andersen jessica@directedonline.com CEO
ABOUT US
Directed provides solutions that seamlessly integrate into your business. Our journey began in 1980 with an after-school program at a commercial printer in Brooklyn, NY. Starting from sweeping floors, we progressed through various roles such as bindery, darkroom, stripping, plate making, and pressman, eventually becoming a Print Production Manager in Manhattan by the age of 20. Over the years, our expertise and knowledge have grown exponentially, and we continually share this with our clients and employees.
We specialize in providing global signage and branding solutions for your company. Our services include managing localized approvals, COIs, installations, and filing all necessary permits. With global insurance coverage, you can be confident that your project, regardless of size, will be handled by consummate professionals.
One of the key ingredients to our success comes from the teachings of my father. He taught us to stay focused on the task at hand, perform our duties better than anyone else, and believe that our dreams will come true. My father, born in 1901, served in World War II and worked for the Penn Central Railroad for 60 years, living to the age of 93. Directed’s determination stems from the belief that "if you build it, they will come," and in our case, it means earning the trust and loyalty of our clients.
IDEAS
At Directed, we share ideas and best practices with our customers every day. Some days, our discussions revolve around innovative materials such as stone, seed, and earth-friendly wide-format papers that are compostable or plantable. Other times, we explore dimensional designs, Zünd cutting techniques, or ClingZ materials that adhere to various surfaces. We even create pop-out-of-thebox experiences. Each day brings new and unique challenges, and the best part is, we are always eager to learn and help.
INSIGHT
We start every project by gaining a thorough understanding of your business objectives. Collaborating closely with your team, we develop communication strategies designed to achieve those goals. With 60 years of experience in executing countless marketing campaigns, we offer unparalleled insight when delivering detailoriented programs, always keeping your brand at the forefront of tomorrow.
INNOVATION
At Directed, we specialize in delivering innovative print solutions that captivate and inspire. Whether it's crafting a stunning digital brochure, designing an impactful annual report, or creating eye-catching window and event graphics, we're dedicated to making your brand message stand out. Our expertise extends to digital and dimensional mail, as well as promotional materials, ensuring every piece is delivered promptly to maximize your communication impact. Trust Directed to elevate your print communication with creativity and efficiency.
Bank of New York
Nicholas Cody
917.324.6942
Nicholas.cody@bnymellon.com
Weil Gotshal Manges
Carlos Ruiz
917.930.7270
Carlos.ruix@weil.com
White & Case
Tammy Franklin
212.891.7876
Tammy.franklin@whitecase.com
Fried Frank
Raymond Pezzuti
917.209.0601
Raymond.pezzuti@friedfrank.com
Springer Nature
John Valencio
917.376.4983
j.vallecillo@us.nature.com
Antares
Ramses Geronimo
347.344.7004
Ramses.Geronimo@Antares.com
1. Standard Payment: All invoices are to be paid based on net terms. In the event that a revolving line of credit is accepted, all payments must be made at the end of the month of invoice. Failure to pay invoices within the time periods previously enumerated may subject the customer to collection proceedings for which costs and expenses will be sought. In the event that Directed Online should commence any legal action(s) or otherwise seek to collect payment from the customer, the customer agrees to pay reasonable attorney(s) and/or collection agency fees, prior to, and subsequent to a judgment entered by a court of law, and other expenses incurred by Directed Online whether or not a suit is filed. The customer expressly waives the right to a jury trial.
2. Limits of Liability: In no case will Directed Online nor any of its agents be liable for reimbursement of any expenses, costs or claims alleged due to the defect of any product or due to the failure to timely delivery by a carrier. Directed Online Inc, or agents will also not be liable for any claimed loss of business opportunity due to any defect in any Directed Online Product or the failure to timely deliver any Directed Online product. The sole recourse to any customer is the replacement or repair of a product or the refund of the purchase price of any Directed Online Product, at the discretion of Directed Online.
3. Retention of Title: Title in all goods and services provided will remain with Directed Online until full payment, including interest or penalties where applicable, is received. Title will also vest in all proceeds of our goods that are transferred to any third parties.
4. Governing Law: Any disputes arising from any Directed Online order entered in the United States of America shall be subject to the laws of the State of New York and shall be submitted to binding arbitration according to the rules of the American Arbitration Association. This arbitration shall be carried out in the City of New York at a date and location determined by the parties and arbitrator.
5. Impossibility of performance: Should one or more of the provisions in this contract be voided by statute or public policy of the location where it is executed, all other terms and provisions shall remain valid and enforceable. All voided clauses shall resume their effect as soon as the reason for inapplicability has ceased. Acts of God, acts of state, war, disturbance, or strike, acts of nature, fire, law or judicial decisions shall be deemed as force majeure events and will constitute impossibility of performance. In the event of temporary impossibility, the performance of the contract shall resume on the same terms once the reason for non-performance has ceased.
6. Payments for this RFP no deposit required full payment net 15 days after completion.
GLOBAL SOLUTIONS
As the world becomes a smaller place to do business made possible through advances in technology & communications, more companies are looking to expand globally. Organizations competing in this marketplace face unique challenges to globally expand their branded materials in an electronic and print format. To support these marketing and communication efforts, Directed Online can facilitate the production and distribution of these projects with guaranteed quality delivered with local expertise. Our partners are located in 30 countries, and have more than 130 facilities globally which make this all possible every day.
