UBS Presentation

Page 1


ADA & Architectural Signage - Banners – Commercial & Digital Print - Direct Mail - Design – Die Cutting - Distraction Banding - Engraving

Foil Stamping - Folders - Marketing - Name Plates - Presentation Supplies - Promotional - Swag – Tabs - Vinyl Graphics - Wallpaper – Web

ADA & Architectural Signage - Banners – Commercial & Digital Print - Direct Mail - Design – Die Cutting - Distraction Banding - Engraving

MARKETING SOLUTIONS

Foil Stamping - Folders - Marketing - Name Plates - Presentation Supplies - Promotional - Swag – Tabs - Vinyl Graphics - Wallpaper – Web

ADA & Architectural Signage - Banners – Commercial & Digital Print - Direct Mail - Design – Die Cutting - Distraction Banding - Engraving

Foil Stamping - Folders - Marketing - Name Plates - Presentation Supplies - Promotional - Swag – Tabs - Vinyl Graphics - Wallpaper – Web

ADA & Architectural Signage - Banners – Commercial & Digital Print - Direct Mail - Design – Die Cutting - Distraction Banding - Engraving

Foil Stamping - Folders - Marketing - Name Plates - Presentation Supplies - Promotional - Swag – Tabs - Vinyl Graphics - Wallpaper – Web

ADA & Architectural Signage - Banners – Commercial & Digital Print - Direct Mail - Design – Die Cutting - Distraction Banding - Engraving

Foil Stamping - Folders - Marketing - Name Plates - Presentation Supplies - Promotional - Swag – Tabs - Vinyl Graphics - Wallpaper – Web

ADA & Architectural Signage - Banners – Commercial & Digital Print - Direct Mail - Design – Die Cutting - Distraction Banding - Engraving

Foil Stamping - Folders - Marketing - Name Plates - Presentation Supplies - Promotional - Swag – Tabs - Vinyl Graphics - Wallpaper – Web

ADA & Architectural Signage - Banners – Commercial & Digital Print - Direct Mail - Design – Die Cutting - Distraction Banding - Engraving

Foil Stamping - Folders - Marketing - Name Plates - Presentation Supplies - Promotional - Swag – Tabs - Vinyl Graphics - Wallpaper – Web

ADA & Architectural Signage - Banners – Commercial & Digital Print - Direct Mail - Design – Die Cutting - Distraction Banding - Engraving

Foil Stamping - Folders - Marketing - Name Plates - Presentation Supplies - Promotional - Swag – Tabs - Vinyl Graphics - Wallpaper – Web

ADA & Architectural Signage - Banners – Commercial & Digital Print - Direct Mail - Design – Die Cutting - Distraction Banding - Engraving

Foil Stamping - Folders - Marketing - Name Plates - Presentation Supplies - Promotional - Swag – Tabs - Vinyl Graphics - Wallpaper – Web

ADA & Architectural Signage - Banners – Commercial & Digital Print - Direct Mail - Design – Die Cutting - Distraction Banding - Engraving

Foil Stamping - Folders - Marketing - Name Plates - Presentation Supplies - Promotional - Swag – Tabs - Vinyl Graphics - Wallpaper – Web

ADA & Architectural Signage - Banners – Commercial & Digital Print - Direct Mail - Design – Die Cutting - Distraction Banding - Engraving

Foil Stamping - Folders - Marketing - Name Plates - Presentation Supplies - Promotional - Swag – Tabs - Vinyl Graphics - Wallpaper – Web

ADA & Architectural Signage - Banners – Commercial & Digital Print - Direct Mail - Design – Die Cutting - Distraction Banding - Engraving

Foil Stamping - Folders - Marketing - Name Plates - Presentation Supplies - Promotional - Swag – Tabs - Vinyl Graphics - Wallpaper – Web

ADA & Architectural Signage - Banners – Commercial & Digital Print - Direct Mail - Design – Die Cutting - Distraction Banding - Engraving

Foil Stamping - Folders - Marketing - Name Plates - Presentation Supplies - Promotional - Swag – Tabs - Vinyl Graphics - Wallpaper – Web

ADA & Architectural Signage - Banners – Commercial & Digital Print - Direct Mail - Design – Die Cutting - Distraction Banding - Engraving

Foil Stamping - Folders - Marketing - Name Plates - Presentation Supplies - Promotional - Swag – Tabs - Vinyl Graphics - Wallpaper – Web

ADA & Architectural Signage - Banners – Commercial & Digital Print - Direct Mail - Design – Die Cutting - Distraction Banding - Engraving

Foil Stamping - Folders -

Stamping - Folders

A seamless suite of services for your company.
“Everything to market your brand”.

ABOUT US PAGES 6-13

PROMOTIONAL PAGES 14-21

MARKETING SHOWCASE PAGES 22-39

CASE STUDIES & PROJECTS PAGES 48-66

DISPLAYS 68-73

SUSTAINABILITY PAGES 74-75

TECHNOLOGY PAGES 76-83

CLIENT PAGES 84-85

REFERENCES & TEAM PAGES 86-87

GLOBAL LOCATIONS PAGES 88-89

COMPANY BACKGROUND

DirectEd Online provides facility and marketing solutions for Fortune 1000 Companies. With over 40 years of experience, we pride ourselves on being resourceful, adaptive, and capable of facilitating projects in marketing, facilities, real estate, procurement, office services, and events.

Our projects encompass commercial print, wall coverings, architectural signage, digital print, wide format, direct mail, PPE, promotional items, furniture, protective partitions, warehousing, logistics, and fulfillment—all managed through a single source.

We leverage innovative technologies via our online e-stores, which integrate with systems like Coupa, PeopleSoft, and SAP, making projects efficient, streamlined, and cost-effective.

CEO & FOUNDER

Edward Sanders is the CEO and Founder of DirectEd Online, providing innovative solutions for marketing, procurement, and facilities professionals for over 40 years. His journey began in Brooklyn, New York, at 13, working in an after-school program for a local print company near Brooklyn College. Over the next five years, he honed his skills in the darkroom, bindery, on press, and as a production manager in NYC. His father's teachings were inspirational: born in 1901, his fundamental advice was simple—perform your duty better than anyone else, and success will follow.

Over the past 45 years, Edward has worked as a production manager, account executive, and director of business development before becoming an entrepreneur and founding DirectEd. The core principles are to provide knowledge, solutions, and insight, always delivered with a smile. Over the next 20+ years, we will continue to evolve and adjust our offerings to remain relevant for our clients.

OFFICE ADDRESS

2 Old Mill Road Caldwell NJ 07006 1140 Broadway New York NY 10003

ORGANIZATIONAL STRUCTURE:

ParentCompany: Directed Online

Subs: DIRECTED – DIRECTED FACILITY SOLUTIONS

CEO: Edward J Sanders ed@directedonline.com

CRO: Edward M Sanders ems@directedonline.com

EVP: Wendy Kaplan Schwartz wendy@directedonline.com

PM; Thelma McQueen TMCQ@directedonline.com

OPS: Matthew Connelly matt@directedonline.com

Facilities: Anthony Roces Anthony@directedonline.com

VP Finance: Christine Mazawey Christine@directedonline.com

VP Promotional: Jill Kaye jill@directedonline.com

MPS: Al Moline al@directedonline.com

Director Procurement: ZoltSapy zs@directedonline.com

Logistics: Mario Pasquarellio mario@directedonline.com

Sales: Justin Riehl Justin@directedonline.com

Sales: Mark Fleissig mark@directedonline.com

A/R: Paula Gagliardi paula@directedonline.com

Online Stores: Jessica Andersen jessica@directedonline.com CEO

ABOUT US

Directed provides solutions that seamlessly integrate into your business. Our journey began in 1980 with an after-school program at a commercial printer in Brooklyn, NY. Starting from sweeping floors, we progressed through various roles such as bindery, darkroom, stripping, plate making, and pressman, eventually becoming a Print Production Manager in Manhattan by the age of 20. Over the years, our expertise and knowledge have grown exponentially, and we continually share this with our clients and employees.

We specialize in providing global signage and branding solutions for your company. Our services include managing localized approvals, COIs, installations, and filing all necessary permits. With global insurance coverage, you can be confident that your project, regardless of size, will be handled by consummate professionals.

One of the key ingredients to our success comes from the teachings of my father. He taught us to stay focused on the task at hand, perform our duties better than anyone else, and believe that our dreams will come true. My father, born in 1901, served in World War II and worked for the Penn Central Railroad for 60 years, living to the age of 93. Directed’s determination stems from the belief that "if you build it, they will come," and in our case, it means earning the trust and loyalty of our clients.

IDEAS

At Directed, we share ideas and best practices with our customers every day. Some days, our discussions revolve around innovative materials such as stone, seed, and earth-friendly wideformat papers that are compostable or plantable. Other times, we explore dimensional designs, Zünd cutting techniques, or ClingZ materials that adhere to various surfaces. We even create popout-of-the-box experiences. Each day brings new and unique challenges, and the best part is, we are always eager to learn and help.

INSIGHT

We start every project by gaining a thorough understanding of your business objectives. Collaborating closely with your team, we develop communication strategies designed to achieve those goals. With 60 years of experience in executing countless marketing campaigns, we offer unparalleled insight when delivering detail-oriented programs, always keeping your brand at the forefront of tomorrow.

INNOVATION

At Directed, we specialize in delivering innovative print solutions that captivate and inspire. Whether it's crafting a stunning digital brochure, designing an impactful annual report, or creating eye-catching window and event graphics, we're dedicated to making your brand message stand out. Our expertise extends to digital and dimensional mail, as well as promotional materials, ensuring every piece is delivered promptly to maximize your communication impact. Trust Directed to elevate your print communication with creativity and efficiency.

The Directed Experience

We create experiences that connect people to places. Our graphic design services are designed to enhance user experiences by creating clear and compelling visual narratives. Beyond traditional wayfinding and signage, we craft experiential graphics that tell your story and deepen engagement with your brand.

Our Graphics Studio offers a range of services including placemaking, wayfinding solutions, interactive features, and exhibit and museum design. Our team includes skilled professionals trained in museum, exhibit, graphic, and industrial design. This expertise allows us to integrate graphic design harmoniously with architecture and landscape, resulting in fully integrated, high-performance solutions for our clients.

The Directed Eco-System

Collaborative Ecosystems: Maximizing Value Through Diversity

We embrace the power of collaborative ecosystems to achieve extraordinary results. Our approach is built on multiple studios and services that seamlessly integrate to deliver unparalleled expertise tailored to meet each project's unique business objectives. This collaborative model allows us to offer innovative solutions and engage in a wide range of possibilities beyond conventional building types.

Our depth of experience enables us to create platforms where tenants and target audiences thrive. By fostering a mixed-use ecosystem, we empower our clients to build environments that capture new value and foster growth.

Directed Branding

Americans spend 87% of their lives immersed in the built environment. At Directed, we see this as an opportunity to enhance lives through thoughtful design. Buildings aren't just spaces—they're canvases for efficiency, wellness, resilience, and productivity, and opportunities for connection, exploration, and learning.

Directed specializes in branding for the built environment, seamlessly integrating structure with soul. We collaborate with architects, interior designers, owners, and marketing teams to create powerful brands that resonate deeply with end users.

Our comprehensive services include storytelling, brand identity and messaging, experiential concept development, digital marketing strategy, and sales enablement. From schools and innovation centers to shopping centers, office parks, multifamily projects, hotels, and restaurants, we bring your vision to life in every detail.

Let’s partner to extend your identity into the spaces you create. Whether launching a new project or repositioning an existing one, we ensure your project delivers your crucial messages, resonates with your target audiences, sets you apart in the marketplace, and maximizes your return on investment.

Sustainable Experiences

We believe sustainable design is integral to smart, integrated design. We meticulously consider its impact on operations, feasibility, lifecycle costs, user desirability, and profitability. Our goal is to design solutions that not only enhance bottom-line performance but also contribute positively to the environment.

Our sustainability consulting process takes a holistic approach, starting from regional context and urban planning, through design, construction, and occupancy phases. Directed ensures sustainability is woven into every aspect of the project, maximizing positive outcomes for our clients and communities.

Below are some examples of sustainable design strategies our team has researched and implemented on past projects:

•Mass timber structures

•Net zero-energy building design

•Embodied and operational carbon neutrality

•VRF with geothermal technology

•Passive solar design

•Daylight analysis

•Whole Building Life-Cycle Assessment

•Building integrated PV systems

•Rainwater harvesting

•Greywater treatment and irrigation

•Bioretention

•Living walls and biophilic design

•Green roofs and edible production gardens

•Rain gardens and bioswales

•Electrochromic glass

•Product disclosures and healthy materials

PROJECT MANAGEMENT

Our team begins every project with a clean slate for the discovery and visioning phase, allowing each client's distinctive nature and needs to drive our understanding of the concept and its design strategy. We base the strength of our solutions on teamwork, constant client engagement, and balancing creativity and outside-the-box thinking, with detail-oriented capabilities and effective delivery methods.

MARKETING SOLUTIONS OVERVIEW

About Us

Great effective marketing isn’t just about being pretty, it’s about being smart. Directed Online had its beginnings start in Brooklyn NY some 40 years ago. Our industry knowledge allows your projects to be cutting edge, innovative and on budget.

We keep our concentration on providing innovative solutions keeping your business ahead of the competition.

Architectural

Architectural signage includes custom signs or a signage system to help to provide brand identification and wayfinding within a specific building, facility or campus.

Produced with a high attention to detail, architectural signage is part of the built environment that brings a building to life. Directed prides itself on creating brand elements which look amazing.

Corporate Stores

Our effortless to use, custom branded e-storefront appears as an extension of your companies own ordering system. Your customers & internal clients select from a hierarchy of fullycustomizable marketing collateral, stationery, forms and inventory. Your corporate branding standards are all programmed into the system ensuring that all communications are in approved formats.

Services

Directed Online Suite of Global cross channel solutions professional services are designed to provide your company solutions. Bundled together or utilized independently, we offer direct mail, email, personal URL’s, SMS texting; digital, offset, web and wide-format printing, and distribution. Warehousing, picks-packskitting are all provided in our state-of-the-art facilities.

Sustainable

Directed Online is committed to providing Rutgers University simplistic, responsible, environmentally friendly solutions that work.

Smart designs start by using .FSC certified papers, corn oil derived inks and the environmentally friendly processes. which will promote your company. We bring these initiatives to your audience making them aware of your efforts to make a difference.

MARKETING SOLUTIONS OVERVIEW

Events & Trade Shows

As a leading global event marketing company, we take an integrated approach to strategic experience planning, developing unique personal experiences that produce measurable results. And we marry that up to logistics, production and execution capability in both emerging and established markets worldwide

Event Management

Press Events Trade Show

Marketing

Technology

Digital Store Front is the awardwinning flexible e Commerce solution that offers the industryleading print buyer experience designed to grow your business. Through the Smart Store functionality, it offers the best-in-class tool set for configuring and managing your corporate store . Digital Store Front is customizable to fit the needs of any business and can be used to enhance the user’s experience.

Stationery

Like a finely tailored suit, your stationery should evoke a memorable impression without having to say a word. With decades of experience in engraving, embossing, foil stamping, die cutting, printing and thermography. Directed provides solutions for companies, graphics and marketing professionals to create corporate identity components that distinguish businesses from that of their competitors.

Marketing

A true brand experience is so much more than an interaction. It's that moment in time when a customer not only sees the brand promise but is able to live it in ways that drive deep affinity and loyalty. At Directed were experts at getting to the heart of what matters most to your audiences and then developing holistic experiences that attract, engage, and promote brand experiences

Promotional

We take a holistic approach to create the ultimate event experience for every brand and promotion. Everything gets the Directed touch from the planning, to the execution, to the main event. Working globally - thinking locally, that's our motto wherever we are.. We guarantee to provide quality controlled, cost-effective, and innovative promotional solutions for any event large or small

TRANSITION OF WORLDS

A KEY DIRECTED ACCOUNT IS PLANNING FOR A MOVE. A COMBINATION OF THEIR ARCHITECTS, MARKETING, DESIGNERS & PROCUREMENT BLENDED TOGETEHER TO WORK WITH OUR TEAM PROIVIDING REVIT & CAD FILES TO OUR INTERNAL DESIGNER. WE WERE ABLE TO CREATE A MARKETING POP UP FOR THE CLIENTS NEW WORLD.

PROMO SWAG & EVENTS

•Directed is a promotional product distributor and proud member of the Advertising Specialty Institute. Promotional products, also known as ad specialties, make up a nearly $22 billion dollar industry and are used by virtually every business in America.

•Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like TV, magazines and the Internet.

•Directed is able to supply your company with every possible promotional product from over 4500 suppliers. With so many ad specialties available there is a huge opportunity for professionals like you to boost ROI and leave a lasting impression with your customers.

VIDEO BOOKS WITH CONNECTIVITY

Press to Connect™

A brand Everyone Knows

A great way to say thank you for loyalty

A great way to promote something new

Cellular Video Books look just like regular Video Books and just as thin!

Just click the green button and your call will be connected

VIDEO BOOKS MARKETING BOOKS

VIDEO BOOKS CUSTOM SHAPES

A cut above the rest: You have the option of custom die cutting the paper framing the video screen. You can also custom die cut the outside of the video book.

The inner pocket can hold a charging cord or earbuds!

Light Sensor (video box only) When the video box lid is opened the surrounding light would activate the video automatically.

GIFTS EVENTS PROMO SWAG

Ice Climbing Gear, Swiss Army Knives, Compasses, Outdoor Tents, Umbrellas

Rain Jackets, Windbreakers, T-Shirts

Gloves & Scarfs Insulated Socks Thermal

Hats - Canteens & Survival - Kits

Flashlights, Golf Balls & Tee’s, Sunglasses

Polo Shirts, Dry-fit Shorts, Sunscreen Hats, Thumb Drives, Paper Weights, Beverage

Containers, Cups, Custom Pens, Note pads, Headphones, Ear Buds, Tangle

Hubs, Board Games, Playing Cards & more......

CUSTOM PROMOTIONAL ITEMS

WAREHOUSING & DISTRIBUTION

B2B & B2C Technology Solutions

• Integrated and configurable technology platform

• eStore solutions collateral and literature fulfillment

• Print on Demand with full personalization suite

• CRM and Loyalty applications

• Mobile-friendly access to all applications

• Integrated multi-channel communications

Order Management

• eStore that easily configures to support ordering needs

• Dashboards and business intelligence tools

• Call Center support

• Sales rep and broker web-ordering and fulfillment

Events and Trade Shows

• eStore module that configures to support ordering

• Tradeshow inventory management module

• Signage and meeting materials print and fulfillment

Custom Kitting & Product Fulfillment

• Sales rep and broker web-ordering, fulfillment

• Literature distribution & eCommerce fulfillment

• Consumer Relations fulfillment

• Product sampling including food, nutrition and pharma

• Point-of-sale promotional materials distribution

• Customer loyalty programs

• Training/education materials fulfillment and distribution

• Facility with automated & hand production options

• Real-time inventory, warehousing & order management

• Lot and expiration tracking

• Recall and quarantine capabilities

WRAPS & INSERTS PRODUCED FOR THE NEW YORK TIMES

NYTimes LUXURY BRANDS

Reducing Carbon Emissions

Directed Online is committed to supporting the highest social and environmental standards. The Forest Stewardship Council (FSC) is a non-profit organization devoted to encouraging responsible management of the world's forests. The use of FSCcertified paper and print products contributes to conservation, responsible management and communitylevel benefits in regions that depend on the lumber industry.

Biolocity is an innovation in environmentally responsible sheetfed ink technology that delivers superb lithographic performance, press productivity, and print quality with extremely low levels of volatile organic compounds. Biolocity sets a new industry benchmark for green formulation technology with the incorporation of high percentages of bio-derived, renewable raw materials.

Environmental Benefits of Biolocity

• Essentially 100% solids formulation with extremely low VOCcontent (typically 2-3 % by EPAmethod 24)

• Formulated with 30% or more vegetable oil

• Does not contain any petroleum-derived ink solvent

• Product contains a minimum of 55% bioderived, renewable, and sustainable raw materials

• Environmentally responsible technology for printers looking to operate a greener pressroom

Performance Benefits of Biolocity

• Outstanding lithographic performance on a wide variety of porous substrates

• Extremely fast setting and drying performance provides substantial reduction in time to bindery, a critical factor in today's short run and time-sensitive market

• Highly press-stable formulation reduces make-ready time and color drift during runs, resulting in less printed waste

• Stays open on the rollers overnight and for one week in the ink fountain

• Delivers a rub resistant, durable printed product on a broad range of papers and boards

• Suitable for aqueous coating, UV coating (off-line), and lamination

• Conforms to ISO 2846-1 color standards, allowing the printer to run to ISO 12647-2 and G7 specification in the pressroom

Biolocity

Reducing Carbon Emissions

FSC-Forest Stewardship Council is anonprofit entity that supports environmentally appropriate, socially beneficial and economically viable management of the world’s forests.

Green-e Encourages the deployment of electricity products that minimize air pollution and reduce greenhouse gas emissions.

SustainableForestry Initiative is basedon the premise that responsible environmental behavior andsoundbusinessdecisionscan coexist.

Programme for the Endorsement of Forest Certification is anonprofit, nongovernmental organization that works with forest managers, paper and timber companies to assure the world’s forests are managed sustainably.

Indicates that papercontains recycledfibers. This can include fiber from three sources. Most manufacturers use virgin fiber, which comes directly from trees; Pre- Consumer Waste;and PostConsumer Waste.

Elementalchlorinewasthe mostwidely used bleaching agent for pulp. Improved technologies have been developed that eliminate these harmful methods from the bleaching process

TECHNOLOGY INTEGRATIONS

A World of Integration

The power behind Directed’s Corporate Storefront isits incredible flexibility. Our open architecture allows customers to integrate any ERP system on the market. Our service can integrate with limitless types of software applications from financial/ERP, to Human Resources, Inventory Management. You can use API, Flat Files, Web Services, custom code, or any integration provider to make seamless connections between your solution and ours.

Catalog Punch Out - Let users shop on our Stationery Direct Mail Promotional Product website and then return to your ERP Solution with those items in their cart, all using industry standard XML technology.

Credit Card Providers

Retrieve data from credit card providers for an individual to be incorporated into expense reports or from corporate cards to be reconciled with expense data from individuals in the company .

TECHNOLOGY SOLUTIONS

B2B & B2C WEB-TO-PRINT

The most advanced cloud-based W2P technology

Aleyant Pressero™

Our basic B2B or B2C online storefront solution that can easily be customized to your needs as well as your clients. Online design, instant pricing, reorders, inventory fulfillment, shipping integration and credit card payments are all supported, as are responsive website designs that work on phones, tablets, laptops, etc.

Integrated automated workflow solution

The power behind Directed’s Corporate Storefront is its incredible flexibility. Open architecture allows customers to integrate and ERP System on the market. Our service can integrate with limitless types of software from financial/ERP, to HR, Inventory. You can use API, Flat Files, Web Services, Custom Code or any integration Provider to make the connections seamless between your solution and ours.

Project Type: Distraction Banding & Architectural Signage

Location; 599 Lexington Avenue New York City

THE CHALLENGE:

Evercore came to Directed with an RFP for a new signage program which had a time sensitive requirement. The installation needed to be coordinated with construction, furniture, painters, and other trades.

THE SOLUTION:

Directed having extensive experience with an extensive network were able to manufacture and install in coordination with all the subs.

THE CONCLUSION:

Directed’s partnership with Evercore installed an amazing combination of wallcoverings, vinyl graphics, ADA signs, distraction banding, dimensional lettering & architectural signage. The project was completed on time and in reciprocation for coming through, Directed was awarded other opportunities.

THE CHALLENGE

A global company with numerous locations approved its new brand standards on May 1, 2024. With domestic locations in NYC, NJ, PA, and FL, as well as international locations in the UK, India, Poland, and Hong Kong, they aimed to execute a simultaneous rebrand and launch across all sites on June 11, 2024. The challenge was to maintain complete confidentiality of the new branding throughout the process.

THE SOLUTION

BNY partnered with Directed, a company they had never worked with before, based on trust in the Senior Director’s knowledge of the supplier from 20 years prior and Ed Jr’s successful initial “Cold Call” and introduction. This combination established a trustworthy working relationship

SIX WEEKS iNCEPTION-COMPLETION

• Develop architectural drawings for all locations within three Business Days

• Created custom colors for the new logo, produced on ¼” & ½” Aluminum

• Designed custom polycarbonate standoff boards with 3M privacy film to cover damage from 15year-old pin-mounted signage and applied dimensional letting on top.

• Maintained complete secrecy of the brand elements during development, production, and installation

• Installed the new branding at all global locations with precise timing, ensuring on-time completion.

• Coordinated the unveiling, ensuring simultaneous presentations at all global locations.

Locations: London, Manchester, Pune, Poland, New York City, Jersey City, Pittsburgh, Florida
Locations: London, Manchester, Pune, Poland, New York City, Jersey City, Pittsburgh, Florida

Project Type: Magnetic Wall Coverings, Proof, Print & Installation

Location: 340 Madison Avenue New York City

THE CHALLENGE:

A last-minute change of all the wall branding as the CEO from Japan was planning to visit NYC in 5 days.

THE SOLUTION:

Directed utilizing its production facility received 36 files, generated proofs withing 8 hours of obtaining the files, got approval, printed on Wednesday PM- Friday and installed 3 floors that Friday evening. ,

THE CONCLUSION:

Shiseido achieved their requirements to have new branding in time for the CEO visit on Monday in October 2023

THE RECCOMENDATION

We just wanted to let you know the team which proofed, printed and installed were amazing! The Directed Team was challenged to produce the project & install in less than 72 Hours, which our team did not think was possible

Project Type: Magnetic Wall Coverings, Proof, Print & Installation

Location: 340 Madison Avenue New York City

Project Type: Flooring, Distraction Banding, Stone, Paint & Wall Coverings

THE CHALLENGE:

Jasani was recommended to Directed by Meridian Architects a re-known design firm for over 60 years. They had a unique client who required special handling with their new space.

THE SOLUTION:

Directed having extensive experience with custom mill, stoner and flooring was able to facilitate the project ontime, within the budget installed perfectly

THE CONCLUSION:

Directed’s partnership wit Meridian and Jasani proved to be a great referral. Because of this both the client and th architect have recommended them to others who require a consummate professional for a project which has an under 50K Budget

Location; 131 Madison Avenue New York City

Project Type: Architectural Signage, Wall Coverings, Vinyl Graphics, Painting

Locations: New York City, Atlanta, Chicago, Los Angeles, Toronto

THE CHALLENGE:

Antares Capital came to Directed with a project to rebrand all of their office spaces in New York City, Atlanta, Chicago, Los Angeles and Toronto within the span of only three weeks.

THE SOLUTION:

Directed having 60 years of experience with a very extensive network nationwide, were able to simultaneously manufacture and install all locations at the same time within the three-week period requested by the client.

THE CONCLUSION:

Directed’s partnership with Interior Architects pulled of and amazing combination of wallcoverings, complicated vinyl graphics, dimensional lettering, framed artworks and much more in record time! Antares Capital was extremely pleased with the outcome and has already been in communication with Directed about an expansion on the existing branding.

Project Type: Marketing, Architectural Signage, Wall Coverings & Distraction Banding

Location: New York City 120 Wall Street

THE CHALLENGE:

DMG is an Investment Bank, headquartered in China where they are known for being a super meticulous brand with amazing properties. Their wish was to transform their new headquarters in an amazing work of art in an unrealistic amount of time.

THE SOLUTION:

Directed teamed up with the client’s design group that implements all of their print & architectural signage. This property needed to be a showcase in sync with their global portfolio. They blended many different high-end wallcoverings with gold leaf glass murals to achieve a look that was very defining while matching to their annual reports justprinted.

THE CONCLUSION:

DMG achieved their goal of having all print, collaterals, annual reports, investment portfolio pieces and their space all with identical designs. The CEO, COO and top executives were exasperated that they insisted Directed become their sole provider for wall coverings at all their new construction sites. The Auden Project featured is one of those properties which house students around the country.

Project Type: PolyCarb Dividers, Painting & Way Finding Graphics

Locations: 101 Park Ave New York City & 70 Hudson Street Jersey City

THE CHALLENGE:

Since the COVID-19 pandemic gripped the world earlier this year many businesses have had to quickly adapt their operations to accommodate employees working from home. FHLB wanted to create a safe and functional work environment for those in the office, here is their story...

THE SOLUTION:

• Develop COVID-19 Return to Office Circulation Plans

• Develop COVID-19 Seating & Proximity Plans

• Strategic Placement & Installation of Privacy Panels

• Installation of Hand Sanitizing Stations & Signage

• PPE Wellness Kits for the Employees

• Temperature Scanning Solutions for Employees

THE CONCLUSION:

FHLB retained Directed to facilitate implementation of their plan. The work started by having strategic planning meetings with the Facilities, Procurement and Human Resources Departments. Once a turn-key plan was developed, Directed worked with the various partners to coordinate implementation. As a direct manufacturer of Printing & Graphics, PolyCarb Dividers, Hand-Sanitizing Stations made the coordination simplified. FHLB accomplished having their 2 primary offices 101 Park in NYC & 70 Hudson Street in NJ ready and open for business.

Project Type: Architectural Signage & Wall Coverings

THE CHALLENGE:

After completing a project for the parent company DMG, (Showcased in Case Studies) Auden had a request for architectural signage, wall coverings and for printed marketing materials. All of the brand elements needed to match as the elegance of the brand requires.

THE SOLUTION:

Directed having proved that creating branded materials which match across multiple medias was possible won a new project. This was to manage a full new construction project simultaneously with subs and meeta targetdate.

THE CONCLUSION:

Auden was able to meet their target date for completion in July of 2021 prior to the grand opening of the new residences for students. The Units completely sold out as they were beautifully appointed with an affordable rent, beautifully decorated. Directed was awarded 2 additional projects for 2022 in 2 other US Cities for Auden.

Locations: Utica, Ithaca, Buffalo, Atlanta & Austin

Project Type: Architectural Signage & Wall Coverings

Locations: Utica, Ithaca, Buffalo, Atlanta & Austin

Project Type: PolyCarb Dividers

THE CHALLENGE:

Since the COVID-19 pandemic gripped the world earlier this year many legal firms have had their operations change to accommodate their employees working from home. White & Case wanted to create an environment for those who are essential to be on site, here is their story...

THE SOLUTIONS:

• Develop COVID-19 Return to Office Circulation Plans

• Develop COVID-19 Seating & Proximity Plans

• Strategic Placement & Installation of Privacy Panels

• Installation of Hand Sanitizing Stations & Signage

• Wipe Dispensers & PPE Supplies

THE CONCLUSION:

White & Case retained Directed Online to facilitate implementation of their plan. The work started by having strategic planning meetings with the Facilities Departments nationally. Once a turn-key plan was developed, Directed worked with the various partners to coordinate implementation. As a direct manufacturer of Printing & Graphics, PolyCarb Dividers, Hand-Sanitizing Stations and distributor of PPE Supplies made the coordination simplified. W&C accomplished having their 7 national offices outfitted accordingly.

Location: Los Angeles, California

Project Type: Wall Coverings, Vinyl Graphics & Dimensional Lettering

THE CHALLENGE:

When Alvogen moved their headquarters to Morristown, NJ they were looking to make a splash and attract new young talent. They leaned on Directed to bring them a vibrant new and tech centric design.

THE SOLUTION:

Directed pulled from their very best designers and teamed up with the client’s branding leadership. The combined teams designed a beautiful look which matched the existing branding standards but also brought that new look they were looking for to get the culture they wanted.

THE CONCLUSION:

Alvogen met their requirements to have a new look, maintain budgets while making the space a fun place to work. Over the years Alvogen year has grown as one of the most diverse and dominant companies in its sector.

Location: Morristown, New Jersey

Project Type: Electrified Partitions & PED’s Removed, Reupholstered & Reinstalled

Location: 55 Water Street New York City

THE CHALLENGE:

Dailypay subleasing 195,000 Square Feet from Standard & Poor's located at 55 Water Street NYC on the 42nd & 43rd Floors. The Goal; to Reupholster File Cabinets and Electrified Panel systems from Knoll & Steelcase which were required to be completed within 4 weeks simultaneously while construction is underway in the same space.

THE SOLUTION:

Directed utilizing its team of carpenters, movers & upholsterers disassembled, removed all materials in a week from the premises. With 10 days all panels and lateral cabinets were back on site and re-installed.

THE CONCLUSION:

Dailypay achieve their requirements to have a new look, maintain their budget, while making the space modern at a fraction of the price to replace the furniture systems..

Project Type: Professional Painting Services

Location: 55 Water Street New York City

Project Type: Custom Distraction Banding

Location: 55 Water Street New York City

Project Type: Painting & Stand Off Signage

Location: 1 New York Plaza New York City

Project Type: Wall Coverings, Design & Installation

Location: Charlotte North Carolina

THE CHALLENGE: THE SOLUTION:

To help MUFG complete a rush project for their new space in North Carolina in 7 working days.

Directed utilizing its team of production designers, inhouse wide format print/graphics manufacturing capabilities, combined with our A+ Nationwide installation team was given this challenge.

THE CONCLUSION:

MUFG achieved their requirements to have a new look, maintain their budget, while making the space innovative, cutting edge while opening on time.

THE RECCOMENDATION

We just wanted to let you know first thing in the morning that Jared did such a phenomenal job!

Seriously, I didn’t know how he was going to get all of the graphics matched up correctly with the phrases and letters and align and level them with really no wiggle room—he had to do quite a bit of resizing cutting centering measurement adjustments etc.  It really was quite an undertaking! Our structures that he adhered them to are quite an unusual shape not to mention the fact that they are different measurements on opposing ends.

Again, we’ve only been at this location about 3 ½ months and Jared is special, “really special” and I have to say he’s the first vendor that I’ve seen with so much attention to detail, patience, and an unbelievably high standard for excellence about his work!

Project Type: Wall Coverings, Design & Installation

Location: Charlotte North Carolina

CUSTOM

MANUFACTURING MILLWORK & FINISHING

EVENT MARKETING SOLUTIONS

OFFICE SIGNAGE

ESG COMPLIANCE

Environmental, social, and governance (ESG) concerns continue to ratchet up as stakeholders increasingly expect a company’s business strategy to align with its sustainability commitments, priorities, and requirements. Stakeholders understand the impact and dependence of companies on the environment and society, and it’s evident that sustainability reporting and disclosure are more than “check-the-box” compliance exercises. ESG is about risk and opportunity. It could underpin your business strategy and have the potential to unlock strategic possibilities. For many companies, ESG is about business fundamentals. Our latest survey data shows that 89% of executives are proactively making strides now to hold themselves accountable and drive trust with their stakeholders, better positioning themselves to thrive and differentiate over the long term.

We released an ESG readiness report in March 2022, at which time 21% of executives indicated that their companies had established a cross-functional working group—made up of executives across finance, accounting, risk, legal, sustainability and other business leaders—to drive strategic attention to ESG for the business. A similar profile of respondents surveyed recently noted that progress in establishing a cross-functional working group has nearly tripled to 57%.

ESG readiness and external assurance remain valuable tools in preparation and can make a significant impact on a company’s governance and reporting processes and controls. Our recent findings show that nearly all (96%) executives plan to seek external assurance for the next reporting cycle, with 61% already seeking external assurance and 35% seeking external assurance for the first time. These findings indicate that more mature ESG programs typically have key components of an effective governance structure like ESG councils and assurance processes in place.

RECYCLING 1 TON of PAPER:

• Saves 17 mature trees

• Conserves 7,000 gallons of water

• Preserves 3 cubic yards of landfill space

• Reduces the need for 2 barrels of oil

• Saves 4,100 kWh of electricity (enough to power a home for 5 months)

• 500,000 trees are cut down weekly to produce Sunday Newspapers.

• Recycling just 1/10 ofAmerican newspapers annually, could save 25 million trees.

• Recycling a single run of the Sunday New York Times saves 75,000 trees.

• Recycling all US newspapers could save 250 million trees.

• The average American uses 7 trees worth of paper each year.

• An estimated 1 billion trees’ work of paper is thrown away annually in the US.

• Americans use 85 million tons of paper per year.

• 17 saved trees can absorb 250 pounds of carbon dioxide; burning them would create 1,500 pounds of CO2.

• In 2007, over 56% of paper consumed in the UD was recycled, equaling 360 pounds per person.

• 400 paper mills use recovered materials for their production process.

FORESTRY FACTS

Are we running out of trees in the U.S.?

No; in fact, there are more trees in the U.S. today than there were 70 years ago. The paper and forest products industry plants more than three times the number of trees that are harvested every day.

How many trees are planted each year in the U.S.?

Over 2.5 billion trees are planted annually in the U.S. The forest community alone plants over 1.5 billion of these trees; averaging about 4 million new trees planted daily,

Are we cutting down more trees in the U.S. than we're planting?

No. Forest growth has exceeded harvests since the 1940s.

What percentage of the world's wood is used each year to make paper?

Only about 17% of the 3.3 billion cubic meters of wood consumed worldwide annually is used for papermaking. Much of this wood comes from wood chips and residues left behind from sawmill operations. Over half of the world’s harvested wood is used for fuel, primarily for cooking and heating. Will recycling paper help save tropical rainforests?

Recycling paper can help indirectly preserve tropical rainforests. The trees in tropical rainforests are rarely harvested for paper; instead, deforestation is mainly driven by population pressure in underdeveloped nations. More than 90% of tropical deforestation occurs due to the demand for agricultural land and firewood.

Does cutting down trees for papermaking lead to deforestation?

No, cutting down trees for papermaking does not lead to deforestation. Deforestation involves permanently clearing trees for purposes such as agriculture, development, or other uses where trees are not allowed to regrow. Paper companies and the forest products industry actively reforest areas they harvest. They replant trees, encourage new growth, and create forested areas where none existed before. However, deforestation is a significant issue in many parts of the world, particularly in the tropics, driven mainly by population pressure. In these cases, forests are often cleared for fuel or to make way for agriculture. How much of a harvested tree is actually used? Is any part wasted?

The forest products industry utilizes almost every part of a tree, ensuring minimal waste. Larger trees with diameters over 8 inches are used for lumber and building products, while smaller parts like trimmings and wood chips are recovered for paper production. Natural chemicals from wood chips are extracted for products like turpentine, plastics, and food flavorings. Tree bark is recycled into garden mulch or used for energy in paper mill furnaces. Leaves, needles, and small branches left in the forest replenish the soil with organic matter, helping to retain water and prevent runoff.

Paper vs. E-Waste Computersand Electronics

• The electricity used to power a computer for five months could produce enough paper for the average person for an entire year.

• Paper is biodegradable, and nearly 60% of all paper in the U.S. is recycled.

• In contrast, only 18% of electronic devices are currently recycled, and e-waste constitutes the largest waste export in the U.S.

Is "e-waste" considered hazardous?

Certain electronic components contain materials that can be hazardous, depending on their condition and density. For example, nonfunctioning CRTs (cathode ray tubes) from televisions and monitors are considered hazardous under California law.

What should I do with my electronic discards?

Follow the mantra of “Reduce, Reuse, Recycle”:

• Reduce e-waste by making smart procurement choices and maintaining your electronics

• Reuse functioning electronic equipment by donating or selling it.

• Recycle components that cannot be repaired.

ARCHITECTURAL SIGNAGE & SWITCH FILM

ONE STOP GLOBAL RESOURCE

CASE STUDY

PLANS

TIMELINE

COI-INSURANCEWORKMANSCOMP

NEW YORK CITY 17TH FLOOR SMART FILM

INSTALLATION

NEW YORK CITY 17TH FLOOR SMART FILM

A Brand-New Conference Center on the 17th floor of 240 Greenwich Street in NYC embraces the latest in technology from Directed.

• Privacy Film Switchable on Demand

• Latest in Clear Technology 99.6% Transparent

• Lutron Interface for Controlling the Modes of Privacy

• Manufacturing and Local Installation all USA-Based

CLIENTS

PARTNERS

References

Payment Conditions

Bank of New York

Nicholas Cody

917.324.6942

Nicholas.cody@bnymellon.com

Weil Gotshal Manges

Carlos Ruiz

917.930.7270

Carlos.ruix@weil.com

White & Case

Tammy Franklin

212.891.7876

Tammy.franklin@whitecase.com

Fried Frank

Raymond Pezzuti

917.209.0601

Raymond.pezzuti@friedfrank.com

Springer Nature

John Valencio

917.376.4983

j.vallecillo@us.nature.com

Antares

Ramses Geronimo

347.344.7004

Ramses.Geronimo@Antares.com

1. Standard Payment: All invoices are to be paid based on net terms. In the event that a revolving line of credit is accepted, all payments must be made at the end of the month of invoice. Failure to pay invoices within the time periods previously enumerated may subject the customer to collection proceedings for which costs and expenses will be sought. In the event that Directed Online should commence any legal action(s) or otherwise seek to collect payment from the customer, the customer agrees to pay reasonable attorney(s) and/or collection agency fees, prior to, and subsequent to a judgment entered by a court of law, and other expenses incurred by Directed Online whether or not a suit is filed. The customer expressly waives the right to a jury trial.

2. Limits of Liability: In no case will Directed Online nor any of its agents be liable for reimbursement of any expenses, costs or claims alleged due to the defect of any product or due to the failure to timely delivery by a carrier. Directed Online Inc, or agents will also not be liable for any claimed loss of business opportunity due to any defect in any Directed Online Product or the failure to timely deliver any Directed Online product. The sole recourse to any customer is the replacement or repair of a product or the refund of the purchase price of any Directed Online Product, at the discretion of Directed Online.

3. Retention of Title: Title in all goods and services provided will remain with Directed Online until full payment, including interest or penalties where applicable, is received. Title will also vest in all proceeds of our goods that are transferred to any third parties.

4. Governing Law: Any disputes arising from any Directed Online order entered in the United States of America shall be subject to the laws of the State of New York and shall be submitted to binding arbitration according to the rules of the American Arbitration Association. This arbitration shall be carried out in the City of New York at a date and location determined by the parties and arbitrator.

5. Impossibility of performance: Should one or more of the provisions in this contract be voided by statute or public policy of the location where it is executed, all other terms and provisions shall remain valid and enforceable. All voided clauses shall resume their effect as soon as the reason for inapplicability has ceased. Acts of God, acts of state, war, disturbance, or strike, acts of nature, fire, law or judicial decisions shall be deemed as force majeure events and will constitute impossibility of performance. In the event of temporary impossibility, the performance of the contract shall resume on the same terms once the reason for non-performance has ceased.

6. Payments for this RFP no deposit required full payment net 15 days after completion.

GLOBAL SOLUTIONS

As the world becomes a smaller place to do business made possible through advances in technology & communications, more companies are looking to expand globally. Organizations competing in this marketplace face unique challenges to globally expand their branded materials in an electronic and print format. To support these marketing and communication efforts, Directed Online can facilitate the production and distribution of these projects with guaranteed quality delivered with local expertise. Our partners are located in 30 countries, and have more than 130 facilities globally which make this all possible every day.

OUR PARTNERS LOCAL SOLUTIONS

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