FACILITY SOLUTIONS
CASE STUDIES
noun
plural noun: case studies
a process or record of research in which detailed consideration is given to the development of a particular person, group, or situation over a period of time. "the case study was undertaken over a period of two months through a series of visits to the school" a particular instance of something used or analyzed in order to illustrate a thesis or principle. "airline deregulation provides a case study of the effects of the internal market"
un proceso o registro de investigación en el que se considera detalladamente el desarrollo de una persona, grupo o situación en particular durante un período de tiempo. "el estudio de caso se llevó a cabo durante un período de dos meses a través de una serie de visitas a la escuela"
un caso particular de algo usado o analizado para ilustrar una tesis o principio. "La desregulación de las aerolíneas proporciona un estudio de caso de los efectos del mercado interior"
研究的过程或记录， 其中详细考虑了特定 人、群体或情况在一 段时间内的发展。
“案例研究是通过对学 校的一系列访问在两 个月内进行的”
为了说明论文或原则 而使用或分析的事物 的特定实例。 “航空 公司放松管制提供了 内部市场影响的案例 研究”
Project Type: Architectural Signage, Wall Graphics, Distraction Banding
THE CHALLENGE
A global company with numerous locations approved its new brand standards on May 1, 2024. With domestic locations in NYC, NJ, PA, and FL, as well as international locations in the UK, India, Poland, and Hong Kong, they aimed to execute a simultaneous rebrand and launch across all sites on June 11, 2024. The challenge was to maintain complete confidentiality of the new branding throughout the process.
THE SOLUTION
BNY partnered with Directed, a company they had never worked with before, based on trust in the Senior Director’s knowledge of the supplier from 20 years prior and Ed Jr’s successful initial “Cold Call” and introduction. This combination established a trustworthy working relationship
SIX WEEKS inception-COMPLETION
• Develop architectural drawings for all locations within three Business Days
• Created custom colors for the new logo, produced on ¼” & ½” Aluminum
• Designed custom polycarbonate standoff boards with 3M privacy film to cover damage from 15-year-old pin-mounted signage and applied dimensional letting on top.
• Maintained complete secrecy of the brand elements during development, production, and installation
• Installed the new branding at all global locations with precise timing, ensuring on-time completion.
• Coordinated the unveiling, ensuring simultaneous presentations at all global locations.
Project Type: Architectural Signage, Wall Graphics, Distraction Banding
Project Type: Smart film for 240 Greenwich Street 17th Floor
Project Type: Smart film for 240 Greenwich Street 17th Floor
A Brand-New Conference Center on the 17th floor of 240 Greenwich Street in NYC embraces the latest in technology from Directed.
• Privacy Film Switchable on Demand
• Latest in Clear Technology 99.6% Transparent
• Lutron Interface for Controlling the Modes of Privacy
• Manufacturing and Local Installation all USA-Based
Project Type: Magnetic Wall Coverings, Proof, Print & Installation
Location: 390 Madison Avenue New York City
THE CHALLENGE:
A last-minute change of all the wall branding as the CEO from Japan was planning to visit NYC in 5 days.
THE SOLUTION:
Directed utilizing its production facility received 36 files, generated proofs withing 8 hours of obtaining the files, got approval, printed on Wednesday PM- Friday and installed 3 floors that Friday evening. ,
THE CONCLUSION:
Shiseido achieved their requirements to have new branding in time for the CEO visit on Monday in October 2023
THE RECCOMENDATION
We just wanted to let you know the team which proofed, printed and installed were amazing! The Directed Team was challenged to produce the project & install in less than 72 Hours, which our team did not think was possible
Project Type: Magnetic Wall Coverings, Proof, Print & Installation
Location: 390 Madison Avenue New York City
Project Type: Distraction Banding & Architectural Signage
Location; 599 Lexington Avenue New York City
THE CHALLENGE:
Evercore came to Directed with an RFP for a new signage program which had a time sensitive requirement. The installation needed to be coordinated with construction, furniture, painters, and other trades.
THE SOLUTION:
Directed having extensive experience with an extensive network were able to manufacture and install in coordination with all the subs.
THE CONCLUSION:
Directed’s partnership with Evercore installed an amazing combination of wallcoverings, vinyl graphics, ADA signs, distraction banding, dimensional lettering & architectural signage. The project was completed on time and in reciprocation for coming through, Directed was awarded other opportunities.
Project Type: Architectural Signage, Wall Coverings, Vinyl Graphics, Painting
Locations: New York City, Atlanta, Chicago, Los Angeles, Toronto
THE CHALLENGE:
Antares Capital came to Directed with a project to rebrand all of their office spaces in New York City, Atlanta, Chicago, Los Angeles and Toronto within the span of only three weeks.
THE SOLUTION:
Directed having 60 years of experience with a very extensive network nationwide, were able to simultaneously manufacture and install all locations at the same time within the three-week period requested by the client.
THE CONCLUSION:
Directed’s partnership with Interior Architects pulled of and amazing combination of wallcoverings, complicated vinyl graphics, dimensional lettering, framed artworks and much more in record time! Antares Capital was extremely pleased with the outcome and has already been in communication with Directed about an expansion on the existing branding.
Project Type: Flooring, Cabinets, Hardware, Plumbing, Appliances & Lighting
Location: Pompano Beach Florida
THE CHALLENGE:
To create a living environment for our Directed Florida office location was overdue. As our Interiors business has expanded and the team spends much time in the south, we wanted to have an environment which was amazing.
THE SOLUTION:
Directed having extensive experience with an extensive manufacturing & installation network was able to have our space remodeled making the work environment updated to 2023 standards.
THE CONCLUSION:
Providing high quality interior work has always been challenging, especially when it is an internal project. We completed the project on-time and on budget which is super important when anyone expands a business.
Project Type: Marketing, Architectural Signage, Wall Coverings & Distraction Banding
THE CHALLENGE:
DMG is an Investment Bank, headquartered in China where they are known for being a super meticulous brand with amazing properties. Their wish was to transform their new headquarters in an amazing work of art in an unrealistic amount of time.
THE SOLUTION:
Directed teamed up with the client’s design group that implements all of their print & architectural signage. This property needed to be a showcase in sync with their global portfolio. They blended many different high-end wallcoverings with gold leaf glass murals to achieve a look that was very defining while matching to their annual reports just printed.
THE CONCLUSION:
DMG achieved their goal of having all print, collaterals, annual reports, investment portfolio pieces and their space all with identical designs. The CEO, COO and top executives were exasperated that they insisted Directed become their sole provider for wall coverings at all their new construction sites. The Auden Project featured is one of those properties which house students around the country. Location: New York City 120 Wall
Project Type: Architectural Signage & Wall Coverings
THE CHALLENGE:
After completing a project for the parent company DMG, (Showcased in Case Studies) Auden had a request for architectural signage, wall coverings and for printed marketing materials. All of the brand elements needed to match as the elegance of the brand requires.
THE SOLUTION:
Directed having proved that creating branded materials which match across multiple medias was possible won a new project. This was to manage a full new construction project simultaneously with subs and meet a target date.
THE CONCLUSION:
Auden was able to meet their target date for completion in July of 2021 prior to the grand opening of the new residences for students. The Units completely sold out as they were beautifully appointed with an affordable rent, beautifully decorated. Directed was awarded 2 additional projects for 2022 in 2 other US Cities for Auden.
Locations: Utica, Ithaca, Buffalo, Atlanta & Austin
Project Type: Architectural Signage & Wall Coverings
Locations: Utica, Ithaca, Buffalo, Atlanta & Austin
Project Type: Flooring, Distraction Banding, Stone, Paint & Wall Coverings
THE CHALLENGE:
Jasani was recommended to Directed by Meridian Architects a re-known design firm for over 60 years. They had a unique client who required special handling with their new space.
THE SOLUTION:
Directed having extensive experience with custom mill, stoner and flooring was able to facilitate the project ontime, within the budget installed perfectly
THE CONCLUSION:
Directed’s partnership wit Meridian and Jasani proved to be a great referral. Because of this both the client and th architect have recommended them to others who require a consummate professional for a project which has an under 50K Budget
Location; 131 Madison Avenue New York City
FACILITY SOLUTIONS
Project Type: Electrified Partitions & PED’s Removed, Reupholstered & Reinstalled
Location: 55 Water Street New York City
THE CHALLENGE:
Dailypay subleasing 195,000 Square Feet from Standard & Poor's located at 55 Water Street NYC on the 42nd & 43rd Floors. The Goal; to Reupholster File Cabinets and Electrified Panel systems from Knoll & Steelcase which were required to be completed within 4 weeks simultaneously while construction is underway in the same space.
THE SOLUTION:
Directed utilizing its team of carpenters, movers & upholsterers disassembled, removed all materials in a week from the premises. With 10 days all panels and lateral cabinets were back on site and re-installed.
THE CONCLUSION:
Dailypay achieve their requirements to have a new look, maintain their budget, while making the space modern at a fraction of the price to replace the furniture systems..
Project Type: Professional Painting Services
Location: 55 Water Street New York City
Project Type: Professional Painting Services
Location: 55 Water Street New York City
Project Type: Wall Coverings, Design & Installation
Location: Charlotte North Carolina
THE CHALLENGE: THE SOLUTION:
To help MUFG complete a rush project for their new space in North Carolina in 7 working days
Directed utilizing its team of production designers, inhouse wide format print/graphics manufacturing capabilities, combined with our A+ Nationwide installation team was given this challenge.
THE CONCLUSION:
MUFG achieved their requirements to have a new look, maintain their budget, while making the space innovative, cutting edge while opening on time.
THE RECCOMENDATION
We just wanted to let you know first thing in the morning that Jared did such a phenomenal job!
Seriously, I didn’t know how he was going to get all of the graphics matched up correctly with the phrases and letters and align and level them with really no wiggle room he had to do quite a bit of resizing cutting centering measurement adjustments etc. It really was quite an undertaking! Our structures that he adhered them to are quite an unusual shape not to mention the fact that they are different measurements on opposing ends.
Again, we’ve only been at this location about 3 ½ months and Jared is special, “really special” and I have to say he’s the first vendor that I’ve seen with so much attention to detail, patience, and an unbelievably high standard for excellence about his work!
Project Type: Wall Coverings, Design & Installation
Location: Charlotte North Carolina
Project Type: Moving, Liquidation, Tax Credits, Cap Off of Plumbing & Electric
THE CHALLENGE:
NFP a Nationwide insurance Brokerage was planning to move their New York City Headquarters from 360 Madison Ave to 200 Park Ave & consolidate space. NFP had construction, furniture, and decommissioning to coordinate.
THE SOLUTION:
NFP did an RFP and Directed Interiors was selected as the winner. Out of 4 bidders, we were were not the least expensive. We were selected for 2 reasons, the first was that we had an amazing reputation for being detailed thorough and dependable.
The 2nd reason was that during COVID, the FM remembered that Directed went out of its way to delver PPE items and bring them to her stood in upstate New York when no one else would
THE CONCLUSION:
Directed was awarded the project, all of the planned and unforeseen issues were handled in an expeditious & cost-effective means, leading to an expansion of services for the 200 Park Avenue location
Location: 340 Madison Avenue New York City
Project Type: Moving, Liquidation, Tax Credits, Cap Off of Plumbing & Electric
Location: 340 Madison Avenue New York City
COTY, a time-honored institution which provides the support, distribution and branding for many of today’s popular cosmetics, perfumes and luxury products was in need of a branding update.
This consisted of furniture, wall coverings, lighting, disassembly, moving and liquidation.
Their Facility Manager turned to the team at Directed Interiors to facilitate the project for the NJ & NYC & Miami Phases.
We also had to create an incubator room for Tick Tock Content Creation here in NYC & Miami
In addition, all of the AV equipment was professional sourced by Directed for both locations, delivered and installed.
The projects were completed ahead of schedule, on budget with the teams delighted that such a huge undertaking could be handled by a mid size Solution Provider
THE CHALLENGE:
Fried Frank was in need of having their Ricoh Suite redesigned. What had been functional for many years was in need of a change over. The time frame was 10 weeks from creation of a design, placing an order, delivery & installation.
THE SOLUTION:
Directed utilizing its team consisting of our Project Managers, Carpenters, Electricians, Painters, Movers & Liquidators disassembled, all materials in less than a week from the premises. This enabled Modern Office to measure, review and create a modern layout. The client was delighted as this took place maintaining the budget, timeline combined with an amazing look.
THE CONCLUSION:
Fried Frank achieved their goal of having a Brand New Design created, ordered and installed in less then 12 weeks staying ahead of the occupancy requirement.
