DIRECTED ONLINE
FULFILLMENT SOLUTIONS
"The Best in Business Practice"
FULFILLMENT SERVICES Event Production Warehousing, Distribution & Reclaim POP, POS, POD VDP Solutions Clean Rooms “Pharma Certified” Direct Mail USPS Facility 24/7/365
West Caldwell Facility
54 Indian Lane East Towaco, NJ 07082
14 Henderson Drive West Caldwell, NJ 07006
Fulfillment, Print, Mail & Marketing Services
HEALTHCARE – CPG – AUTOMOTIVE – RETAIL – REAL ESTATE - FINANCIAL – TRAVEL & ENTERTAINMENT Over 500,000 square feet of temperature controlled, cGMP space in 2 state of the art facilities Your entire program managed in a single facility and implemented through a single point of accountability B2B & B2C Technology Solutions • Integrated and configurable technology platform • Best in industry eStore solutions collateral and literature fulfillment • Print on Demand with full personalization suite • CRM and Loyalty applications • Mobile-friendly access to all applications • Integrated multi-channel communications Order Management • eStore that easily configures and scales to support ordering needs • Dashboards and business intelligence tools • PRC / LRC PromoMats integration • Integrated sample and collateral orders and distributions • Call Center support • Sales rep and broker web-ordering and fulfillment Events and Trade Shows • eStore module that configures and scales to support ordering and return needs • Tradeshow inventory management module • Signage and meeting materials print and fulfillment
Custom Kitting & Product Fulfillment • Sales rep and broker web-ordering, fulfillment • Literature and merchandise distribution & eCommerce fulfillment • Consumer Relations fulfillment • Product sampling – including food, nutrition and pharmaceutical grade products • Point-of-sale promotional materials management and distribution • Customer loyalty programs • Training/education materials fulfillment and distribution • Extensive production plant with automated and hand production options • Real-time inventory, warehousing and order management • Lot and expiration tracking • Recall and quarantine capabilities • High-security storage • Refrigerated storage • Integrated literature and sample fulfillment process including POD • Custom kitting • Static and variable direct mail • Print management and personalization • Sales Training Materials • Print on Demand
Transportation Management • TMS fully integrated into all applications
Secure Warehousing • Directed CCG state of the art facilities includes Technology, CRM Solutions Client Service, Fulfillment, • Surround Sound – Call – Direct Mail – eMail – Social Warehousing, and Shipping. • Campaign management tools • We have 500,000 square feet, • Customer engagement programs with more than 20,000 pallet, • Full suite CRM bin, and flow rack locations • Registration sites including: • Consolidated data and workflows • Analytics and executive dashboards •ISO 8, Class 100,000 Clean Room • Customer Help Desk support •Quarantine and Return area • Order inquiry and placement •DEA Cage • Opt-in & Opt-out support •Cold Chain Storage •Pharmaceutical Sample and Consumer Engagement Literature fulfillment • HIPAA Compliant •AIB Certified • PII Compliant • Consumer promotions • Sampling – Direct to Home • Coupons, Vouchers, Savings Cards and Rebates
Case Studies As part of the “Go-to-Market” launch plans for P&G’s Tide Pods, the brand wanted to drive product trial by distributing over 1 million samples through multiple channels. The challenge was how to allocate and control access to expensive samples via numerous consumer touch points that included branded websites, Facebook, YouTube, and television tagged with Shazam, while ensuring that consumers received samples as quickly as possible while being timed with in-store product availability. CCG developed a multichannel sample management solution allowing the brand to allocate sample inventories across Facebook, YouTube, Micro-Sites, mobile application, and Shazam, dynamically shifting inventories from one channel to another as consumer demand required. Meanwhile, CCG’s real-time analytics provided key insights throughout the campaign and enabled quick decision-making. CCG’s platform allowed only one request per consumer household, regardless of the consumer entry point. Our vertical integration facilitated quick fulfillment turnaround so that consumers received samples within two –three weeks after registration. CCG also provided end-to-end warehousing, packaging, and fulfillment of the 1 million consumer samples and the bulk distribution of samples to customer teams throughout the United States. The Tide pods launch exceeded sales and market share goals
Our Intelligent Couponing Program brings to your Couponing Program a level of detail and understanding never before available. Our solution provides powerful insights and a dynamic, detailed perspective on the success of your program. Imagine being able to know the participation and performance of your HCP Directed Coupon program while it is happening. Our unique processes provide an incredible understanding into the participation and redemption rate of your coupon program. You will see which Sales Reps, Territories, and HCP’s are actively engaged in your program, and which are not. And, since this information is available to you “real-time”, you can make tactical adjustments and respond immediately insuring program success and ROI. Facts about Intelligent Couponing •Clear Insights into Reps, Practitioner and Retail participation. •Tangible Evidence •Actionable data •Closed Loop Reporting Directed CCG will reduce your time-to-market, improve your response rates and provide unique dynamic program insights. We will also alleviate you of the burden of coordinating and managing multiple suppliers by supporting the entire process from Project Management, Creative, Composition, Data Management, HCP/Rep/Consumer Distribution, Coupon Clearing, Web Design and powerful dynamic project reporting. Our Intelligent Couponing Program provides a suite of web based real-time reports through Executive Dashboards
Case Studies Proctor & Gamble (P&G) challenged CCG to develop a process and packaging to consolidate Consumer sample requests. These individual packages would contain multiple brand samples along with personalized, variable product literature, and relevant trackable household coupons. CCG developed a system that completely re-engineered P&G’s traditional product sampling and coupon fulfillment program. The new program provided a way for P&G to reduce or eliminate the duplication of effort across vertically siloed brands. This dramatically reduced cost, increased speed to market, strengthened the P&G Brand by consolidating products into one uniquely recognizable package, and increased Customer Satisfaction. The overall fulfillment processing was streamlined, data management and marketing effectiveness was more easily measured, and mailing costs were significantly reduced. The new process also reduced the cost-of-entry for P&G’s new or less popular brands allowing them to “piggy-back” their sampling and couponing along with much larger brands. Development of a personalized, variability printed coupon book with stratified and segmented discounts further reduced costs since coupon values were now “rulesdriven” based on Consumer loyalty or competitive positioning. This allowed for a more granular understanding of the marketing effectiveness and ROI. In the increasingly competitive luxury automobile industry, BMW of North America needed a way to bring together existing independent programs targeted at Customer loyalty through the duration of a financed or leased automobile, bring back previous BMW owners, and target owners of competitive vehicles. CCG was called upon to develop a powerful, flexible system capable of delivering highly personalized and relevant webpages, produce personalized e-mail and print relevant, focused, direct mail marketing. The system was capable of rapid application development and the quick changeover of imagery, copy, and the unique consumer offer. We also provided real-time detailed metrics so the marketing group could respond quickly by adjusting, removing, or updating offers as needed. Detailed information was provided by offer type, by dealer, by vehicle type and by owner demographic. Working closely with the BMW Marketing Group and BMW’s Advertising Agency, CCG brought all the needed resources together necessary to develop the total solution. CCG’s powerful composition system provided the backbone. We developed a web infrastructure that delivered a highly personalized, relevant, and consistent consumer experience. This production system also delivered consistently branded e-mail and digitally produced direct mail. CCG’s Data Management Team worked with BMW and their data company to drive as much relevance into the program as possible. Realtime reporting and dashboards were developed and available online for BMW Marketing and their Agency to monitor and manage the campaign(s). By integrating the system with CCG’s mailing and logistics capabilities, we were also able to provide a methodology to dynamically adjust between USPS delivery methods depending on consumer demographic and seasonality. This helped focus the delivery and timing of key, timed marketing messages while reducing overall mailing costs.
Technology Partners A World of Integration The power behind Directed’s Corporate Storefront is its incredible flexibility. Our open architecture allows customers to integrate any ERP system on the market. Our service c a n integrate with limitless types of software applications from financial/ERP, to HR to Inventory Management. You c a n use API, flat files, Web Services, custom code, or any integration provider to make seamless connections between your solution and ours.
Catalog Punch Out - Let users shop on our Stationery – Direct Mail – Promotional Product website and then return to your ERP Solution with those items in their cart, all using industry standard XML technology. Credit Card Providers Retrieve d a t a from credit card providers for an individual to b e incorporated into expense reports or from corporate cards to b e reconciled with expense d a t a from individuals in the company.
Certifications Directed CCG is a technology driven marketing services provider regarded as the industry leader in data intensive fulfillment and marketing programs. Our firm is designed for efficiencies in quality control, picking, storage, and shipping.
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DIRECTED ONLINE FULFILLMENT SOLUTIONS Edward Sanders
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14 Henderson Drive West Caldwell NJ 07006 54 Indian Lane East, Towaco NJ 07082 www.directedonline.com - 917.589.8900
fulfillment solutions