Dramatic growth at Shuttercraft after 18fold digital marketing ROI
A shutters and blinds business which started as a man-and-van nine years ago has doubled turnover in the past three years and opened new stores in Bristol and Cardiff.
“Even with the setback of Covid, which was a difficult but temporary loss, I’ve been really pleased with the growth we’ve enjoyed over the past few years,” said Mr Burge.
M&S Burge Ltd, run by husband-and-wife team Martin and Sue Burge, now encompasses two franchises of national chain Shuttercraft.
“Digital marketing is a dark art to me, but the results speak for themselves. Google Ads has become a very important lead generation channel for us and we rely heavily on the leads it generates in order to grow the business.
The couple have taken on six full-time and three part-time staff across the two cities, with a brand new showroom in Cardiff and two in St Anne’s and Westbury-on-Trym, in Bristol. Mr Burge gives credit for the growth to significant investment in a digital marketing campaign, which has helped annual turnover rise to over £900,000. Working with Bristol online marketing agency Superb Digital, Mr Burge reckons an overall investment of £83,000 across five years has resulted in around £1.5 million of revenue. Paul Morris, managing director of Superb Digital, confirmed that the Google advertising campaign had created just under 2,000 leads for the business. With a conversion rate of nearly 50 per cent, each sale was generating around £1,500 of income. 36
“Indeed, it’s testament to the effectiveness of the work done by Superb Digital that when our head office recommended a new supplier for online marketing, I stuck with Paul and his team. “Local partnerships and relationships have always been a key aspect of my business growth so I’m pleased to have found a provider I trust and can work with, even if I don’t fully understand the work they do!” “We’re pleased to have weathered the Covid-19 storm and are now happily fitting shutters and blinds again. We’re predicting that turnover is going to continue rising and we’ll be leading the way among Shuttercraft franchisees across the UK.”
