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The Direct Approach With Wayne Moorehead

CANDID AND INSIGHTFUL CONVERSATIONS ABOUT TODAY’S EVOLVING CHANNEL.

SINCE LAUNCHING in June 2021, The Direct Approach podcast has been providing direct selling executives an in-depth look at the biggest challenges facing the channel—and unique solutions for tackling them.

Wayne and the rest of the DSN Family would like to thank our growing audience and the 45+ executives and guests for their candor and participation.

MEET THE HOST Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.

Here’s a snapshot look at recent episodes!

EPISODE 46 ] The Secret of Longevity with Nancy Bogart, Founder & CEO of Jordan Essentials

NANCY LAUNCHED HER COMPANY from her kitchen table, with toddlers at her feet and a desire to create a product she could share and sell for extra income—23 years later, she leads a multimillion-dollar company and is fulfilling her dream of empowering women while helping others live healthier, more vibrant lives.

In this episode, learn how Nancy developed a longevity mindset early in her career and how it has become a core pillar and business strategy that guides everything in the organization. She’ll also share her philosophy and practice of incorporating humor as a tool to weather the inevitable storms of business.

[ EPISODE 47 ] Overcoming Innovation Hesitancy with Mike Green, Chief Digital Officer at Arbonne

FOR OVER 20 YEARS, Mike has been a technology leader known for building global technology systems for directto-consumer companies. His ability to define and execute forward thinking strategies and integrate emerging technology for productive outcomes has made him a sought-after information technology leader.

In this episode, Mike discusses some challenges and hesitancy preventing direct selling companies from embracing innovation. He also shares of the advancements in ecommerce that companies can begin leveraging and the vital importance of having an updated tech stack.

[ EPISODE 48 ] Leading a Legacy Company through Change with Ben Riley, President of Young Living

BEN BEGAN HIS CAREER with Young Living in 1998, putting himself through college working in the company’s warehouse and headquarters. Today, as President of the company, Ben combines his unique insight into direct selling with his passion for the company that helped launch his career.

In this episode, Ben talks about how the direct selling channel is evolving and what that means to leaders. He discusses how knowing your company’s legacy and purpose makes it easier to stay focused on your vision. Ben also dives into the importance of leveraging technology and how to ease ecommerce friction.

NEVER MISS AN EPISODE —2023 will be another year of insights, tips, takeaways and action items provided by some of the most notable names in the channel. If it’s impacting direct selling, Wayne and his guests will be talking about it on The Direct Approach. New episodes drop every other Thursday—make sure to subscribe!