Amare Global: Vision, Accelerated

BY JENNY VETTER

UR HECTIC SCHEDULES, busy family lives and work-till-you-burn-out approach to career building has left most Americans in a perennial state of crisis. Add a global pandemic to the mix and you’ve got a recipe for chaos. While the wellness industry has grown exponentially over recent years, a newer market is taking center stage with holistic solutions to our overburdened lifestyles. “Mental Wellness” seeks to improve overall mental health by addressing the whole “self”—inside and out—through products and services intended to help us feel our best. Amare Global launched in 2016 as The Mental Wellness Company and looks to not only lead this new market but a global mental wellness movement.

FOUNDED: 2016

HEADQUARTERS: Irvine, CA

TOP EXECUTIVE: Jared Turner, CEO

PRODUCTS: Health and Wellness

Everything Begins with Love

Entrepreneur Hiep Tran founded Amare Global from a place of professional success but personal burnout. Like so many Americans, he found himself at a crossroads

“Our Founder and Chairman was inspired when he created Amare in 2016 in response to his own life experiences tied to mental wellness challenges,” Chief Executive Officer Jared Turner shared. “At the time, Hiep had achieved high levels of success in other businesses, but like so many of us, realized he did so at the expense of his mental wellness. After navigating his own healing journey, he wanted to empower others to do so as well. This is how Amare was born.”

Hiep named his new venture Amare, which means “to love” in Latin. He wanted love to be foundational to how the company operates and serves its employees, field and customers.

“When creating Amare, Hiep wanted to find a way to deeply connect people from all walks of life all over the world,” said Jared. “He believed loving oneself was the start of being able to love others, so ‘Amare’ was a natural fit for the name of the company. We want our corporate employees and field organizations to feel loved, inspired and valued. We are focused on operationalizing love throughout our organization to create a community and culture of belonging and support.”

Optimizing Mental Wellness

The World Health Organization defines mental wellness as “a state of well-being in which the individual realizes his or her own abilities; can cope with the normal stresses of life; can work productively and fruitfully; and is able to make a contribution to his or her community.”

This means that mental wellness can be addressed in a variety of ways—physical activity, routine changes, therapy and dietary supplementation, to name just a few. Amare is working to improve mental wellness most directly through its product lines, but it’s also addressed through the financial opportunity it offers.

“Mental wellness is an important area that has gone unaddressed in much of the world, and we recognize a desperate need to change that,” shared Jared. “New scientific research has revealed that mental wellness is not just about the brain, it’s also about the gut (otherwise known as the ‘second brain’). At Amare, we know that our mental wellness will improve as we optimize our microbiome, which is what our products are formulated to do.”

Amare introduced the world’s first award-winning gutbrain axis nutrition system with its flagship FundaMentals Pack. This set of four products addresses the “three brains”—the gut, brain and heart—to enhance overall mental wellness. Today, Amare’s product lines include supplements to address every area of overall wellness: gut health, mental fitness, confidence and weight, nutrition, sexual wellness and personal care.

In late 2022, Amare announced that the company had acquired Kyäni, a multi-national direct sales company specializing in nutritional and personal care products. This acquisition not only significantly expanded Amare’s product line, but the company’s global reach as well.

“Amare took an incredible leap when we strategically acquired Kyäni,” said Jared. “Our focus for 2023 is to now fully integrate the Amare and Kyäni businesses into one united company. With this integration, many of Kyäni’s health-optimizing products have become part of the Amare product line. And our global reach has expanded to over 50 countries around the world.”

Growing and Giving

When the company launched in 2016, Amare Partners were ready to share the products and opportunity with the world. Today, Amare is home to a field team of more than 155,000 Partners and 116 corporate team members. In January 2022, Amare announced a new social selling opportunity called Amare X, designed for influencers across multiple platforms. In its first year, this program has grown to include Amare X Ambassadors propelling Amare’s mental wellness revolution forward.

“The mental wellness story is more relevant today than ever before,” explained Jared. “Our products, programs and events reflect this emphasis. The culture and community stemming from this are very attractive to people in today’s world. By inspiring people to love and believe in themselves, we hope to accelerate their personal transformations, allowing them to live their dreams while positively impacting others.”

Amare is experiencing growth across the board—a growing field and expanded global presence, as well as recently released products with more new offerings on the way. In 2022, the company released a microbiome-associated weight-loss product called GBX Fit, a QUADbiotic that deploys four different gut-enhancing ingredients to achieve and maintain a healthy weight. Earlier this year, Amare launched GBX Burn, a fat-burning product designed to help keep weight off by working in tandem with GBX Fit to signal mechanisms in the gut-brain-axis.

As Amare grows, it also gives. In 2021, Amare launched a partnership with The Children’s Center Utah to support their efforts to improve mental wellness in children. The Children’s Center provides comprehensive mental health care to enhance the emotional well-being of young children. Additionally, the company has continued an initiative started by Kyäni that serves global nutritional needs via “Potato Paks.” Potato Paks are balanced meals that meet nutritional requirements set forth by the World Food Program and have been sent around the world, including Mexico, Haiti, Honduras, the Philippines, the Dominican Republic, Turkey and Ukraine.

Pursuing Vision

As Amare continues to work towards its vision of leading the mental health movement across the globe, the company has put new goals in its sights. In October 2022, Amare announced its March to a Million campaign, defining a goal of Amare products in one million households within five years. Acquiring Kyäni opened a world of new possibilities, increasing Amare’s global footprint from one country to 50; so, the company’s sprint towards one million homes has gained new speed.

“People are accustomed to focusing on their physical wellness, but we believe mental wellness and physical wellness are inextricably connected and this is reflected in our product portfolio,” shared Jared. “We believe this is a unique and powerful way to contribute to the well-being of people around the world. We are seeing the marketplace respond to this approach by rewarding the company with triple digit growth. I’m most excited about our ongoing effort to integrate the Kyäni business into Amare globally. There is a huge opportunity to provide mental wellness solutions in every region of the world, and we are uniquely positioned to pioneer this effort.” DSN