The ‘ASSETS’ that have the priority are: SPORTS TOURISM (in exponential growth since 1996 and without a year of decline), FOOD AND WINE (which is intertwined with farmlife, typical products and hospitality), CULTURE (which has very interesting things to offer, both from the past and present), SPIRITUALITY (that could be developed in an surprising way, given the large number of chapels and churches scattered throughout the area. Routes may be created that combine pilgrimages with nature tourism).
