How to Create a Marketing Plan for Your Law Firm Marketing gets you noticed. However, without intent and direction, your efforts are likely to fall flat and produce minimal results. Investing time in the process of creating a marketing plan for your law firm breeds positive outcomes in terms of clients and your bottom line.
In laying out your marketing plan, be sure to consider: Who You Are Each law firm is unique just like the individuals who work within it. This flavors the work that you accomplish and the direction you are headed. Reflect on the following qualities of your practice as you establish a plan: — The history or years of practice. — Firm size.
— Experience level. — Resources available. — Personal and professional interests. — Geographic region. Successful marketing plans cater to a firm’s individuality. Remember that this also means plan revision or tweaking can occur at any point in time as needed. However, a yearly review and adjustment is recommended. With Whom You Spend Your Time Identifying your target can prove challenging. Start by conducting an inventory of your current and previous clients. Do any patterns emerge? Perhaps, you already serve a particular kind of audience which focuses your marketing efforts. Also, catalog others in your contact list such as family, friends, classmates, colleagues, business people and organizations. Categorizing prospect, client and referral sources helps you recognize those already in your network who can further the implementation of your plan. From these lists, determine who needs the legal services you provide. Also, make note of the people influencing this target group. What organizational or people networks best put you into contact with those most needing your services? Where You are Going Determining your specialization helps to narrow your prospect and network search. What type of law firm do you dream of being? Where are you headed? Factors of geography, experience and resources may focus the list as well. Or, do gaps exist in your contacts that require you to build new networks? How You Will Get There In this step, the plan puts action to your ideas. How will you make contact with or market to those on your list? Using SMART goals, develop a plan and then implement. The specific, measurable, attainable, realistic and timely goals with set deadlines keep you on track to success. As you develop your marketing plan, be sure to consider those in your firm with marketing and business skills. These resources prove valuable in any marketing efforts. Or, look to a marketing firm specializing in law offices for help.
Article Source: https://medium.com/@dlmllc/how-to-create-a-marketing-plan-foryour-law-firm-96bdfa77109b