DISCOVERIES VOL.14 ISSUE 3

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ON THE

COVER

Molly olly SSmmitithh M Molly Smith was a yearbooker for years before she was officially a Yerd, and she’ll love yearbooks and the impact of powerful images for many years to come. A graduate of Gilbert (AZ) High School, Molly is now studying journalism at Arizona State University. Already she’s shooting for the State Press (the campus daily with a circulation of 13,500), freelancing at ASU’s Walter Cronkite School of Journalism events and, in her first semester at ASU, she scored a mentorship with the editor of Arizona Highways magazine, known for its stunning photography. Her first-ever photo assignments came as a sophomore on the Tiger staff. At the start of junior year she was sports editor, but she became photo editor mid-year and continued in that role her entire senior year. “My parents knew I was serious about this when all I wanted for Christmas junior year was a Nikon D40,” says Molly. “But I used that camera for years.” Sometime during her senior year it all clicked. Molly likes shooting people, places and events. She loves the camera’s powers of interpretation and imagines herself working at newspapers or magazines once she’s graduated. “I’d love to be at Arizona Highways,” she says, “or National Geographic.” And neither of those would surprise anyone who knows Molly and her work. As someone who actively pursues her interests, Molly joined other yearbook leaders in a think tank last April at the JEA/NSPA convention in Phoenix. The Yerds are passionate about yearbook and more. Molly’s particular passion just happens to be capturing amazing photos. She’s decided that being a pastry chef (that’s where she saw herself heading just 18 months ago) translates into a fine escape; she’ll be happy cooking and baking for relaxation.

We speak yearbook.


YEARBOOK

DISCOVERIES WHAT’s INSIDE

VOLUME 14 ISSUE 03

EDITOR-IN-CHIEF

Kimberly D. Hanzo

LAYOUT EDITOR Matt Leighton

COPY EDITOR

Ann Akers

DESIGNERS

Nathan Atwood, Evan Modesto and Jeff Por taro

CONTRIBUTING WRITERS

Terry Nelson, former Yearbook Adviser Muncie Central (IN) HS

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Coverage options abound

More choices than ever: From new strategies for some sections to major overhauls

Yearbook Adviser of the Year Herff Jones winners share their memories, passions

Chad Rummel, Yearbook Adviser Oakton HS, Vienna, VA Lynn Strause, Herff Jones Special Consultant Carrie Faust, MJE, Smoky Hill HS, Aurora, CO; Charla Harris, CJE, Pleasant Grove HS, Texarkana, TX; Patricia Hinman, CJE, Robinson Middle School, Fairfax, VA; Tim Morley, CJE, Indian Lakes HS, Indian River, MI; Chad Rummel, CJE, Oakton HS, Vienna, VA; Nancy Y. Smith, MJE, Lafayette HS, Wildwood, MO

HJ LOCATIONS

Charlotte, NORTH CAROLINA charlotte@her ffjones.com Gettysburg, PENNSYLVANIA gettysburg@her ffjones.com Kansas City, KANSAS kansascity@her ffjones.com Logan, UTAH logan@her ffjones.com Marceline, MISSOURI marceline@her ffjones.com Montgomer y, AL ABAMA montgomer y@her ffjones.com Winnipeg, CANADA winnipeg@her ffjones.com Herff Jones Yearbook Discoveries Volume 14 Issue 3 was produced electronically using Adobe® InDesign CS4®, Adobe Illustrator® CS4 and Adobe Photoshop® CS4. This magazine was created on a 2.66 GHz Intel Xeon PowerMac Quad-Core, with 6 GB of RAM and printed by Herff Jones, Inc., at its Charlotte, NC printing facility. The cover was printed on CCN-1 White Colortext Endsheet stock using four-color process. The magazine pages were printed on 100# Premier stock using four-color process inks. The fonts used in Yearbook Discoveries Volume 14 Issue 3 were AHJ Unitus Condensed Light, AHJ Unitus Condensed Bold and AHJ Baskerville. Herff Jones and the Herff Jones logo are registered trademarks of Herff Jones, Inc. Apple and Macintosh are registered trademarks of Apple Computer, Inc. Adobe, InDesign, Illustrator and Photoshop are registered trademarks of Adobe Systems, Inc.

PAGE

08 FINGER-CLICKINg Good Photo Corner BY Terry Nelson

12 14 16

Writer’s Block By Lynn StrausE Tried and true tricks to increase headlining impact

SOCIAL MEDIA FRENZY By Chad Rummel Maximize communication with your school community by involving “friends”

YBK ETC.

Join thousands of others who love yearbooks when you become a fan on Facebook

COOL POSTERS INCLUDED

Each issue of Yearbook Discoveries, Volume 14, includes a poster or series of posters for your staffroom. We know there’s more than one way to look at every topic, so these double-sided posters give the option to choose what’s best for your staff. Have some fun and make your staffroom or office look like the yerd haven it is!


Just figuring out how you’re going to divide the book into sections isn’t enough...

You’ve gottA have a plan to guarantee that coverage is logical and thorough.

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Chronicle, Charter Oak HS, Covina, CA, Covering academics by skills used or learning method is one twist on traditional departmental coverage. Each of the book’s eight academic spreads focused on a differnt learning verb; others included create, express, observe, explore and prove. Jag, Mill Valley HS, Shawnee, KS, An array of topics, scattered throughout the book, tell the academic story. New seminar classes like Advanced Photoshop and Jazz Band were covered alongside Freshman Academy, CPR, the library and A.P. classes. Ash a Wut, GabrielinO HS, San Gabriel, CA, Academics by location is another option. A panorama from an academic setting presented options for covering all kinds of personal and assignment-specific stories. A total of 15 settings campus-wide were included, detailing art, orchestra, woodshop and more. The Hawk, Pleasant Grove HS, Texarkana, TX, Here the world of academics was covered by hour of the day. In addition to spreads for each block (this one included coverage of nine different courses), there were packages for before and after school to provide complete coverage.

Traditional sections work well to ensure that the yearbook is easy to solid record of the curricular offerings in the book each year, many follow and readers can locate coverage they are looking for. The student staffs run complete details of all courses taught, all clubs advised and

life section is generally in calendar order with features sprinkled throughout. If all the sports are together, it makes sense that they would be arranged by seasons while school organizations found in a single section might be in alphabetical order or grouped by function (service clubs, performance groups, publications staffs, etc.) The academics section presents an opportunity for some creativity. If academics always means departmental coverage, it’s no wonder the readers might call it boring. It’s appropriate to use the plan on occasion, but an annual spread on math is less than titilating. What might other options be? Remembering that it’s important to have a

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all sports coached with the faculy mugshots. Then, the yearbook staff can explore other coverage plans for the section. It might be that they examine skills used and offer spreads on creativity, analysis, productivity, logic and more. Or maybe they cover what happens in the classroom by breaking the learning processes down based on people involved, presenting spreads on individualized learning, working in pairs, the value of small groups/teams and some spreads on group dynamics. Covering academics by the senses or by wings of the building can present interesting options as well. The key is making sure that the story is told a new way each year. Cont. page 04 >>

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Haida Auburn Riverside HS, Auburn, WA This book’s chronological plan took a strictly seasonal approach. The bar of four seasonal icons with their assigned colors was first detailed on the front endsheet. All four colorful icons appeared through the extended opening. Once the summer divider appeared, the lower three were screened back leaving only the summer icon yellow. In addition, the bottom margin became a golden bar. Progressing through the book, the baseline changed hues. The fall section used red as an accent, winter brought meaning to blue and the final section of the book (spring) was green.

>> In recent years, many staffs have taken to extrapolating

the theory that coverage should be different each year and requiring that each section have a distinct coverage strategy. Others have experimented with chronological coverage in a variety of formats and several have undertaken the challenges of topical coverage.

Chronological coverage has many faces. Commonly divided into seasons, some books have dividers recognizing the changing sections while others feature a single section with spreads ordered accordingly. Many schools adopting a calendar approach will combine several traditional sections and present spreads of coverage arranged in date order. Others will combine small modules of dated coverage on a single spread. And some have gone as far as every spread including timelines or dated folios.

The GUArdian, Westfield HS, Chantilly, VA The literal timeline is another option for books considering chronological coverage. Here the marginalia detailed events of specific dates below mods covering bigger stories in roughly the same timeframe. Rather than have an entire section filled only with sports or clubs or even a single spread dedicated to lacrosse or robotics, each spread in the yearbook was a mix of stories from all aspects of life. Date-stamped coverage adds to the credibility of the staff; it’s clear that all components have been thoroughly researched and reported.

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the Pilot, REDONDO UNION HS, Redondo Beach, CA In a twist on topical coverage, this staff maintained traditional sections (Life, Education, Competition and Involvement plus a reference section) and gave each spread a main topic rather than blending sections and covering everything together. A sports spread based on routines includes the surf team’s early practices, the process of learning a new cheer and wrestling weigh-ins, while a groups spread on timing details the precision of MCJROTC, ASB’s rally planning challenges, robotics time constraints and keeping time with music in Indian dance.

Topical coverage, on the other hand creates an umbrella concept linking several stories on a single topic. For example, the “break” package in the 2008 Ash a Wut from Gabrielino HS in San Gabriel, CA included a profile on a break dancer, a record-setting swimmer, a feature on the short time between classes, a mod on students with broken bones and one on the marching band’s hydration breaks during practice. Since then other books have experimented with a number of different variations on this idea. Besides changing the theme and the visual voice each year, ambitious staffs have found that crafting a strong coverage strategy for each section is yet another way to give each volume of the yearbook a distinctive personality of its own.

Odyssey, CHANTILLY HS, Chantilly, VA In a different spin on topical coverage, the staff imagined the concept CANDID becoming two parts and coverage being divided into a CAN section spotlighting potential and aspirations and a DID component celebrating achievement. With a main story on culinary arts classes and competitions, layers of supporting coverage on the CAN cook spread included family dining traditions, team dinners, and a profile on a student who worked at a bakery and learned to decorate cakes.

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Y e a r b o o k D I S C OVE R I E S

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89 years advising 38 Crowns and Pacemakers + 6 of 8 advisers recognized 1 company Coincidence? Probably not!

ADVISER YEAR carrie faust

OF THE

It all adds up that advisers who love student publications and cultivate yerds year after year would choose a company that shares their commitment to quality and education as well as their passion for yearbook.

Six of the eight advisers honored in JEA’s National Yearbook Adviser of the Year competition advise books printed by Herff Jones.

The 2009 honorees were recognized on April 17, 2010 in Portland at the Spring National High School Journalism Convention Saturday awards luncheon sponsored by Herff Jones.

ADVISER OF THE YEAR Lori Oglesbee

McKinney (TX) High School

DISTINGUISHED ADVISERS Carrie Faust*

Smoky Hill High School, Aurora, CO

charla harris

Tim Morley*

Inland Lakes High School, Indian River, MI

Nancy Y. Smith*

Lafayette High School, Wildwood, MO

SPECIAL RECOGNITION ADVISERS Charla Harris*

Pleasant Grove High School, Texarkana, TX

Pat Hinman*

Robinson Middle School, Fairfax, VA

pat hinman

Jeff Moffitt

Olympia High School, Orlando, FL

Chad Rummel*

Oakton High School, Vienna, VA

chad rummel

* denotes a Herff Jones customer

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ADVISER’SDESK “I see some teachers come and go, but advising is what gets me up in the morning. I get so much joy out of being an adviser. I love being there when the students realize the power of telling the stories of their friends.”

nancy Y. smith

tim morley

“I actually wasn’t there for my proudest yearbook moment ever. We’re a summer book, so we have the luxury of time to really train and plan. I was having twins and the book was far from done when I left. The students were amazing, reminding the world it’s really about them.” — Nancy Smith

— Carrie Faust “Twenty five books later, I’m still as enthusiastic about publications as when I first realized I was meant to be an adviser rather than aspiring to a career in newspaper journalism. The products are wonderful, but the process and relationships are what it’s all about.” — Charla Harris “I start the year telling the staff that this is the largest group project they will ever do. It is too big for me to do it or for any one of them to pick up the slack. They learn to work as a team and rely on one another. This is a life skill that will help them in years to come.” — Patricia Hinman

“To me, the best part of advising is the ability to put everything together. With good writers, talented designers and skilled photographers, everyone has the opportunity to contribute. In yearbook, everyone can fit in.”

“I joined yearbook as a high school junior and I remember passing out “our” book for the first time; we could not get them out of the boxes fast enough. That moment of anticipation (and appreciation) has never gone away.” — Chad Rummel — Tim Morley

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getting the

by Terry Nelson

RIGHT SHOT

doesn’t just happen

She grabbed her Canon DS5 off her shoulder, steadied her grip, watching the action unfold through the screen. “Patience,” the yearbook photographer reminded herself. “Wait, wait, not yet, not yet.” She moved in closer, then over to her left to include a second object in her site. “Okay,” she breathed in —“now.” A series of images produced visual documentation that the football team had indeed lost their last game of the season. The players’ disappointment was keen; their frustration obvious. Huddled around the diminutive coach was his team of 22 in varying heights and weights; some in clean uniforms; some not. Heads bowed as the varsity coach talked to his players. In the background of the group shone the final score: Highland, 21, Central 6. But wait, if the student photographer moved a little more left, one senior fullback kneeled apart from the group, clearly distressed about the score behind him. THAT was her picture, and it had taken her all night to find it. Although perhaps not a Pulitzer prize-winning photo, this photographer thought and acted like a photojournalist. What was the story she needed to convey? The 300 digital shots taken throughout the game of the action didn’t explain what it was like for a team, with a pre-season top 10 ranking, to finish with a 1-9 season before the scant home crowd. Photojournalism or Visual Reporting cannot happen within a quick, 10-minute window of time. It requires research of the subject, familiarity with the surroundings, and the realization that the photographer must arrive early at her assignment and stay late. Oftentimes, it is not the coverage of the event itself that presents the story-telling photograph, but the reaction to the event.

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Like the time one student actor was pacing nervously in the wings of the auditorium stage, awaiting his first entrance in the comedy, Charlie’s Aunt. This 6-foot, 275-pound senior male was dressed in the fashion of the 1800s, posing as a rich aunt from Brazil. While pacing back and forth, he stepped on the hem of his black taffeta dress, ripping the skirt from the waistline just minutes before his entrance. The finished photograph? A mix of costume crew members, on their knees, scurrying to sew up the waistband, like baby chicks around their mother, while the actor fanned himself nervously with a program. To get this particular shot, which illustrates pre-show action and tension, the photographer made arrangements with the director to be allowed backstage prior to the start of the production. There, he had a better chance of getting a photograph that is not obvious; not one that all of the readers expect to see in their yearbook. Meanwhile, the lazy photographer might be seated in the front row of the auditorium, ready to shoot the predictable, rehearsed posturing on stage. No news there. Previsualization, or imagining photo opportunities before the event, is one of the best ways a staff can help dramatically improve their formerly predictable photography in the yearbook. What might be some possible angles or moments during the dissection of a fetal pig in biology class? Where is the sun located during the pole vaulting

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PHOTOCORNER

While varsity football games are played in the evening at this school, DST makes the first half of games played early in the season a great time to get some strong images. This powerful horizontal shot shows a panorama of the field. Photo by Lydia Williams.

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The vee formed by the coaches’ backs provides natural framing for the swimmer as his coaches encourage another record-setting performance. Creating both a foreground and a background for the subject provides depth of field that adds to the image’s impact. Photo by Joe Coombes.

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Sometimes the reaction tells more of the story than the action itself. Devastated members of Muncie Central’s top-ranked girls’ volleyball team were emotional as they waited for the presentation of honors after the state volleyball championships. There’s not a game shot out there that could tell the story as well. Photo by Samantha Peterman. Of course part of the assignment is capturing the action, but paying careful attention before and afterwards yields rewarding results. If the photographer concentrated only on the action when students had the opportunity to “pie” members of the administrative team, he’d have missed the assistant principal’s expression on Activities Night. Photo by Austin Markley.

event of an early spring track practice? Collectively, what might be the six or seven best shots that tell the story of what it was like to participate on the school’s speech and debate team? Discuss the upcoming photo coverage with insight and imagination among section editors, other photographers and editors. Take a look at magazine photo coverage. Examine high school and college yearbooks with exemplary photojournalism. Think. Look Listen. Come up with a list of possible photo opportunities before the event to be covered. Additionally, the student photojournalist should develop a relationship with the coach of a team or the sponsor of the event to be photographed. Find out possible places the photographer can stand without becoming part of the game or show. Maybe the coach will even give you a “heads up” of important plays. Perhaps the sponsor will invite you to a behind the scenes run-through. Not all coaches may approve the photographer’s appearance in the locker room at halftime; not all sponsors take the time to fill you in on the background -- but it never hurts to ask. Ultimately your job is not to win a Pulitzer prize in photography, but to capture honest, memorable, compelling and interesting insights to your school life for your yearbook. If you put your heart and time into your craft, 50 years from now, you will spark recollections of some special moments of one unique school year in one very special yearbook.

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In addition to the expected height-of-action sports shots showing athletes from both teams in a mix of plays (or events), the best sports coverage also shows athletes practicing, preparing to play, on the sidelines, in the locker room and after the competition has ended. It’s there that hard-working photographers will find some of the most telling moments. Photo by Samantha Peterman. Anticipating the hot dog-eating contest between classes at Activities Night, the photographer got a priceless expression from one of the competitors. A mix of different rally games and contests provided lots of variety for photographers assigned to cover the Homecoming Week event. Photo by Samantha Peterman. All photos accompanying this story were shot by publications photographers from Muncie Central High School, where former adviser Terry Nelson advised both the newspaper and the yearbook. In addition, Nelson taught the year-long Journalism I course where students learned the basics of photojournalism. Students with interest and aptitude were invited to join either the Munsonian newspaper staff of Magician yearbook staff. Major events were double-covered and the best images appeared in print.

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giving your headlines

VERBAL POWER attracts readers

by Lynn StrausE

Headlines used to be easy. Just scan the copy and sum up the contents. Headlines read, “Girls Varsity Basketball Wins Championship” or “Student Council Travels to Washington, D.C.” Yes, they were easy. They were also dull. We didn’t really need to read the story because the headline told us the most important details. As headlines have improved over the years, they’ve also gotten harder to create. With a little thought and inspiration, your headlines can be clever, creative and attention-grabbing. First, let’s talk about why it’s important to have good headlines. Good headlines attract attention, not only with their design but with their content. They have the power to draw the reader into a story they might otherwise ignore. Good headlines also marry the photos and the words on the spread. They provide a visual/verbal link between the most important photo on the spread (the dominant) and the most important words on the spread (the main story).

Those attention-getting primary headlines usually contain only a few words — sometimes even just one. Unlike those dull sentence headlines of the past, they often do not give us information about the spread content. That’s where secondary headlines come in. Our catchy, attentiongrabbing headlines need secondary headlines which give us information about the subject of the spread. In addition, just like the primary headline links the dominant photo to the story, the secondary headline links the headline to the story — filling in the information we cannot give in so few words. It’s important to remember that the primary headline and the secondary headline are two separate pieces of the headline package. A secondary headline is not part of the main headline that is in a smaller font size or a lighter font weight. The secondary headline might read into or out of the primary headline, but the secondary headline is made up of a sentence or sentences that provide more information than the primary headline. Those sentence headlines of the past came with a lot of style rules. Some don’t apply anymore, but we still need to remember these few guidelines: • Write with action verbs • Write in present tense • Use single, not double, quotes when applicable • Forget the periods in primary headlines • Avoid abbreviations • Avoid labels Now here’s the secret to creating dynamic, clever, arresting primary headlines: the visual/verbal connection. That’s right. It’s that easy — or that hard.

CONFEDERATE, Lee-DAVIS HS, Mechanicsville, VA The angle of the story is homecoming and its first-time attendees. The dominant photo shows a student taking the first taste of cotton candy. There’s the visual/ verbal connection. The secondary head links everything together by providing more information: Homecoming night a first for old, new students.

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Here’s how to make that visual/verbal connection. First, read the story. You need to have a clear idea of the focus of the spread and the angle of the story. Next, look at the dominant photo. Brainstorm key words that come to mind when you look at the photo. Sometimes the words are so easy the headline writes itself. Other times it takes a while, a thesaurus, an idioms dictionary and several tries. But isn’t it worth it to make that connection that people think is so intriguing that they have to read the story?

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WRITER’SBLOCK

Wanna kick it up a notch? Try some of these techniques... RHYMING This clever headline not only rhymes but it’s a play on words. When we read it, we think of the common phrase “The Dream Team.” Our visual/ verbal connection features the reaction of the team as they redeemed themselves. THE HAWK, Pleasant Grove HS, Texarkana, TX

POP CULTURE REFERENCES References to popular phrases from movies, retro songs and other current cultural phenomena can create headlines that trigger memories. The headline “Don’t mess with the Mohan” plays on a well-recognized phrase from a recent movie.Odyssey, Chantilly HS Chantilly, VA

ALLITERATION This device involves the repetition of beginning sounds of words. Think tongue twisters. Here we have a repetition of the “b” sound in the headline. We have a great visual/verbal connection with the photo of the two men racing to drink from baby bottles. RAMPAGES, CASA ROBLE HS Orangevale, CA

PUNS AND WORD PLAY Playing on the common description mind boggling, this headline makes the visual/verbal connection and changes the headline to “mind goggling.” WESTWiND, WEST Henderson HS Hendersonville, NC

Look at magazines and newspapers for even more ideas of how to take your headlines from “Science Students Conduct Numerous Experiments” to “Mind Goggling.” The interest and attention you generate will make it worth the time and effort. VOLUME 14

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YOUR CHANCEto UNVEIL the book

by CHAD RUMMEL

The Facebook train has left the yard… Is your staff onboard? Is 75 percent (or higher) of your school your Facebook fan or friend? If not, you’ll lose the chance to interact with your audience, your readers, your buyers and your future staffers. They’ll never see your page or go there to find your order form, your Order Center site and your eShare page. Getting Facebook friends or fans can be a hassle. You have to add value to your site so that they want be your fan or friend. Creating that value may mean removing the shroud of secrecy around your yearbook. Consider this: Would you buy a pair of shoes you have never seen? Not likely. Would you buy a value meal from Taco Bell if you didn’t know what was going to be in it? Probably not. So how can we expect someone to buy a yearbook they haven’t seen? In yearbook world, the theme is typically kept secret. And no one should ever see the yearbook cover until distribution day. However, putting the theme and cover on your Facebook fan page and making it ONLY available to your friends gives your Facebook page added value. Does it really matter if someone sees page 18-19 of your yearbook before it comes out? It does not, so as soon as that page is done and proofed, put it on your website. Designate an online editor on your staff whose job it is to post new spreads and tag people. People will still buy your book. In fact, more may be inclined to do so! Once you’ve given people a reason to join your Facebook page and reason to keep reading your status updates, you can approach them about buying books and helping with coverage.

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How to make a spread into a jpeg* for uploading to Facebook JPEG uses a standardized image compression mechanism to compress full-color or grayscale images for on-screen display. Use the Export command to export a page, spread or selected object in JPEG format.

Facebook Status Messages to Get Coverage

1. If desired, select an object to export. (You do not need to select anything to export a page or spread.) 2. Choose File > Export. 3. Specify a location and a filename. 4. For Save as Type (Windows) or Format (Mac OS), choose JPEG, and click Save. The Export JPEG dialog box appears.

“Yearbook photogs will be at the tailgate party in the gravel lot tonight at 7.” “Anyone have an out-of-ordinary job? Your chance to make it in the yearbook!” “Don’t forget, underclassmen, picture day is tomorrow.” “Planning a girls’ night out? Invite the yearbook so we can feature you and your friends!”

Facebook Status Messages to Promote Book Sales “Friday is the last day to buy a yearbook. Visit www.oaktonmedia.net to download an order form or use a credit card” “If you’ve ordered a 2010 yearbook, wear red on Thursday!” “ON FRIDAY ONLY: Turn in your yearbook order form with the word “Facebook” written on the top, and save $5 on the cost of your yearbook! This is a secret!”

Personal Messages Posted on Friends’ Walls

“Maria — Congratulations! You are featured on pages 29, 317 and 328 of the 2010 Yearbook! Don’t forget to order one at www.oaktonmedia.net” “David — I saw on your wall that you are going on a mission trip over winter break. Want to be in the yearbook? Come to the yearbook room after school and talk to us!” “Danielle — You have some awesome pix on your profile. Have you thought about joining yearbook? Go see Rummel in Room 196.”

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5. In the Export section, do one of the following: Select Selection to export the currently selected object. Move on to Range and enter the number of the page or pages you want to export. Separate numbers in a range by using a hyphen, and separate multiple pages or ranges by using commas or spaces. Select All to export all pages in the documents. Choose Spreads to export facing pages in a spread to a single JPEG file. Deselect this option to export each page in a spread as a separate JPEG file. 6. For Image Quality, choose from a range of options that determine the trade-off between file compression (smaller file size) and image quality: Maximum includes all available high-resolution image data in the exported file and requires the most disk space. Choose this option if the file will be printed on a high‑resolution output device. Low includes only screen-resolution versions (72 dpi) of placed bitmap images in the exported file. Choose this option if the file will be displayed on‑screen only. Medium and High include more image data than Low, but use varying levels of compression to reduce file size. 7. For Format Method, choose one of the following options: Progressive displays a JPEG image in increasing detail as it is downloaded to a web browser. Baseline displays a JPEG image after it has been completely downloaded. 8. Select or type the resolution for the exported JPEG image, and then click Export. *Using Adobe InDesign

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YEARBOOKS ETC.

Facebook. You might chat with hilarious) and a place where kudos, complaints your friends there, or keep up with your cousins who live far away. Millions worldwide play games, and challenges are definitely understood. share videos and take quizzes. As a staff, it’s a great way to collect story ideas and to alert people in your school to sales dates and other pertinent deadlines. There’s a story about that in this issue; it’s on page 14-15.

If you’re not already a fan of Herff Jones on Facebook, join us now by signing in at

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We have more than 2,000 fans from all over the world and we’d love for that number to continue growing.

And as editors, advisers and staffers in a greater community of yerds (and Yerds!), Facebook is a fount of inspiration, a source of videos your family You’ll find a community of people just like might not think are funny (when they are actually yourselves, who know the joy of making the final deadline and the complications caused by more snow days than ever before. You’ll be reminded of deadlines, in the know when it comes to all kinds of yerdly topics... and, most of all, you’ll be among friends who believe in the lasting power of the yearbook as a keeper of memories and history alike.

Paragon staff Congratulations to the 2008 na, VA (in the at Oakton High School in Vienich featured D.C. area). The yearbook, whbase material, the Brushed Black Diamond ok division won top honors in the yearbo ds. Other of Fibermark’s Specifier Awards included companies winning top awar O, James Bond Zagat, Trump National, LG, HBries Box Set, Blu-ray Collection, Twilight Seynn Las Vegas. Norwegian Cruise Line and W

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