STRATEGIC TICKETING FOR BUSINESS RESULTS
DESIGNED FOR VISITOR EXPERIENCES
Improve revenue and visitor engagement performance from paid ticketing
TRANSFORM YOUR TICKETING STRATEGY
Fáilte Ireland has designed a comprehensive and practical, blended-learning programme to help you optimise your commercial ticketing strategy. This unique, expert-led programme combines self-paced learning with in person workshops and business clinics offering you tailored confidential advice and feedback to maximise your ticketing strategy.
Programme benefits:
Understand your most compelling customer segments to drive revenue;
Communicate value to attract more customers;
Develop pricing strategies to maximise ticketing revenue;
Develop and implement an effective ticketing communications plan to drive sales;
Monitor and evaluate ticketing data to inform strategic business decisions; Confidently implement your ticketing strategy with clear metrics to enhance revenue management practices.
Who should apply?
This specially developed senior executive programme is open to Owners and Commercial Managers in visitor experiences, who operate a real time booking system to manage ticketing and admissions including:
● Paid Attractions ● Activity providers ● Festivals ● Day tour operators
Who is eligible to apply?
Participants should be operating in a role as Owner, Commercial Manager, Sales & Marketing Manager or General Manager, having:
• Management responsibility for ticketing performance and/or pricing;
• Direct access to Board/Owner for strategic commercial revenue and finance decisions.
This programme is ideally recommended for businesses who have concluded the Fáilte Ireland Digital that Delivers Programme and businesses who have received capital funding from Fáilte Ireland in the last 5 years.
This programme may not be advisable for businesses actively involved in Fáilte Ireland’s Digital That Delivers, Employer Excellence or Climate Action Programmes, due to the time commitment already invested by you in these strategic programmes.
STRATEGIC TICKETING FOR BUSINESS RESULTS PROGRAMME JOURNEY
The Strategic Ticketing for Business Results programme is delivered across 3 modules, over 6 months.
The programme requires approximately 30 hours of your time including working on your own practical business exercise. The mix of in person, online and self-directed learning and one-to-one business clinics with experts is designed to help you easily put the learning into practice in your business.
YOUR PROGRAMME AT A GLANCE
Establishing your Ticketing Strategy
Implementing your Ticketing Strategy and Measuring Performance
Online self-paced learning (2hrs) plus application of learning (3hrs)
Access to 1-2-1 business clinic on submission of business exercise (Part I)
Profile customers, articulate customer value propositions and identify breakeven point and target profit price
In person 1 day workshop
In person 1 day workshop
Access to 1-2-1 business clinic on submission of business exercise (Part II)
Access to 1-2-1 business clinic on submission of business exercise (Part III)
Analyse ticket type performance and identify ticket model
Implement, communicate and assess your ticketing strategy
St Patrick’s Cathedral
The programme was extremely well delivered by industry experts. This programme brought a renewed focus on yield across our organisation. Not only did we implement a new multi annual pricing strategy for our visitor operation, but we brought the same thinking to our events operation with very positive results.
Determine the programme impact on your business
After 12 months
Apply ticketing strategy to online booking system
Tech. clinic with digital consultant
Gavan Woods, Administrator CEO, St. Patrick’s Cathedral Programme impact review
WHAT TO EXPECT ON THE PROGRAMME
Fáilte Ireland’s commitment
Fáilte Ireland will provide:
1 International best-in-class experts with recognised success in leading businesses in sustainable revenue performance.
2 Guidance in the development of a tailored ticketing strategy and in adoption of revenue management practices, informed by your own business data, to enhance and grow your business core revenue.
3 Access to downloadable Costing and Pricing Tool for your ongoing business use.
4 Step-by-step guided learning informed by international best practice, including business tools, exercises, and case studies to grow your business revenue capability and your commercial skills.
5 One-to-one confidential business advice and tailored feedback by experts in response to your submitted business exercises, to guide your business strategic revenue development decisions.
6 Booking system technical support to guide your implementation of strategy with data analytics reporting, saving you time while enhancing performance reporting and business decisions.
Jameson Brand Homes
We found the programme immensely beneficial. It provided us with the expertise and industry knowledge to confidently implement our proposed ticketing strategy changes. The combination of workshops and 1:1 mentoring was spot on. Our new strategy allowed us to drive a better spread of visitors throughout the day and had a positive impact on our revenue. Thanks again for a fantastic programme.
Una Connolly, Sales Manager, Jameson Brand Homes
Irish Whiskey Museum
The programme helped us at the Irish Whiskey Museum to see the importance of data analysis. As part of the programme, we were provided with a really useful and easy one-stop-shop worksheet to analyse and track all our ticketing information. The in-person workshops were very interactive, and this offered a great peer to peer learning opportunity.
Your business commitment
Participants registering for this programme are committing to:
1 Submitting revenue performance data, pre and post programme. All data will be treated confidentially in line with Fáilte Ireland’s data protection policy
2 Completing a self-paced learning module, with accompanying own business assignment. This is to be submitted ahead of the expert led one-to-one clinic, to build your confidence and sense check your pricing model and approach to revenue management before progressing to Module 2.
3 Attending two in person workshops, complete with follow-up assignments to access two further clinics with programme experts, to help you adopt the learning into your ticketing strategy and communications plan.
4 Participating in a short programme impact review after 12 months to determine the programme impact on your business revenue performance.
Places are limited, early application is advised, subject to criteria and terms and conditions. Submission of an application is not a guarantee of a place.
Sinead McDonnell, General Manager, Irish Whiskey Museum
https://supports.failteireland.ie/strategic-ticketing-for-business-results/