Business Review Five-Year Plan

59),” Smith says. “I think we identified 300 acres as being part of our goals. Those goals are very important because over the last 15 years, since I’ve been head of the EDC, we’ve achieved all of our goals. We put all of our efforts in making sure those things take place.”

The EDC is also looking at reinvigorating hands-on workforce development in partnership with local schools and Jefferson State Community College. The COVID-19 pandemic stalled those efforts.

“There’s going to be a renewed focus on getting these programs – from K-12 to Jefferson State, to our employers – reconnected and utilized so that benefits our citizens, that benefits our employers, and it benefits our educators,” Smith says.

“We have a tremendous asset in Jefferson State Community College, and I don’t believe it’s being fully utilized by the citizens of St. Clair County,” Smith adds.

A heightened communications and marketing presence is also on the horizon. Competing counties, like Walker in northwest Alabama, have stepped up their advertising presence in the Birmingham TV market and beyond. Look for St. Clair County to do the same, along with a larger social media presence.

“One of the things we learned from the tourism initiative is there’s a desire to know what’s taking place in the community. So we’re going to take that focus and extend it on, not just