Palate media kit

Page 1

Media Kit 2016


BRINGS INDIAN FLAVOR TO NASHVILLE

COMFORT FOOD ACROSS THE SOUTH

Including... Skillet dishes, bread pudding, beignets, étouffée, and more!

DISPLAY UNTIL FEB 28, 2015

FEBRUARY 2015

THELOCALPALATE.COM

Louisiana Houston’s Floridian Mississippi Road Trip New Flavor Tradition Riverboat

PALATE

THE LOCAL

THE LOCAL PALATE SOUTHERN FUSION / PICKLED SHRIMP / DURHAM DESIGNS

FOOD CULTURE OF THE SOUTH

THE

SOUTHERN FUSION ISSUE + LEBANESE SPRING MENU

SHRIMP GETS PICKLED CRAFTING COCKTAILS AT HOME

A FRESH LOOK AT

CHATTANOOGA

APRIL 2015

CHEF DANIEL LINDLEY’S SOYBEAN SALAD WITH WALNUT PESTO, TOMATOES, AND BUTTERMILK DRESSING RECIPE PAGE 99

THELOCALPALATE.COM

DISPLAY UNTIL APRIL 30, 2015

APRIL 2015

THELOCALPALATE.COM

Maryland Miami Getaways Crab

Charleston Fish Fry

Houston’s New Heights

Nashville New Orleans Virginia Big Apple Sno-balls Getaways Barbecue Brewers

DURHAM CRAFT BEER SUMMER SALADS ALL THINGS TOMATO

BillyReid

SETS THE TABLE

LOBSTER ROLLS SOUTH

JUNE.JULY 2015

ALSO JOIN US ON A

FISH CAMP

AUGUST 2015

CHEF MIKE LATA’S

THE LOCAL

THE LOCAL

INCLUDING...

BARBECUE ISSUE / SUMMER GRILLING / PEACHES

SOUTHERN SEAFOOD / CRAFT BEER / SUMMER SALADS

FOOD CULTURE OF THE SOUTH

THE SEAFOOD ISSUE

THE LOCAL PALATE

PALATE PALATE

THE LOCAL PALATE

FOOD CULTURE OF THE SOUTH

FIRE UP THE GRILL! PITMASTERS KEEP IT HOT!

PALMETTO STATE ROAD TRIP

Road Trip

DISPLAY UNTIL JULY 31, 2015

OVER

35

GRILLED FLANK STEAK AND EGGPLANT WITH HEIRLOOM TOMATOES, HERBS, AND FETA RECIPE PAGE 130

SUMMER

THELOCALPALATE.COM

THE ORDINARY’S LOBSTER ROLL RECIPE PAGE 123

THELOCALPALATE.COM

A LA CARTE >> The latest and greatest Southern samplings

CELEBRITY CHEF

THELOCALPALATE.COM

In Every Issue

FOOD CULTURE OF THE SOUTH

MANEET CHAUHAN

FEBRUARY 2015

So come on, we’ve saved you a seat. We hope you’re hungry.

COMFORT FOOD / JACKSON COCKTAILS / INDIAN FOOD

offers you a seat at the Southern table. As you become absorbed in compelling stories and tempted by beautiful photography, you not only learn about Southern food culture, you become a part of it. We invite you into the kitchens of celebrity chefs and emerging talents, and the homes of top Southern designers and legendary entertainers. You’ll experience days on the farm and evenings in celebrated restaurants. You’ll roadtrip through different regions, discovering vineyards, fish camps, barbecue, and a gamut of delicious hidden gems. You’ll meet the Southern culinary heroes who cook and create, those who preserve, educate, and inspire. There’s more to devour than you can ever imagine.

PALATE

THE LOCAL

THE LOCAL PALATE

>> The Local Palate

Appalachian Key West Carolina Tennessee Comfort Excursion Grits Road Trip

RECIPES

DISPLAY UNTIL AUGUST 31, 2015

AUGUST 2015

THELOCALPALATE.COM

JUNE.JULY 2015

THELOCALPALATE.COM

CONCIERGE >> Tales, tastes, and tips tied to the issue's theme

THE LEE BROS. top picks

DELTA DINING

Highway 61

24

ALL-TIME CLASSIC RECIPES

PICKLED SHRIMP KEY LIME PIE CORNBREAD DEVILED EGGS

ON OUR PLATE

HUSK, NASHVILLE

DISPLAY UNTIL SEPTEMBER 30, 2015

SEPTEMBER 2015

‘TAILS OF

Oxford

COOKING WITH Cider

DISPLAY UNTIL OCTOBER 31, 2015

OCTOBER 2015

THELOCALPALATE.COM

Southern Butchers

Memphis Pies

Artisanal Savannah

St. Lucia Escapes

San Antonio Dine Around New Orleans Capitol Sweet Treats Davidson Hanukkah Cocktails

35+

Holiday RECIPES THE

NOVEMBER 2015

DECEMBER 2015.JANUARY 2016

Perfect

THE LOCAL

THE LOCAL

FOOD CULTURE OF THE SOUTH

Celebrate THANKSGIVING

HOLIDAY RECIPES / EDIBLE GIFT GUIDE

THANKSGIVING RECIPES / ST. LUCIA ESCAPES / HOTEL BARS

PALATE PALATE THE LOCAL PALATE

THE LOCAL PALATE

THE FRIDGE >> Glimpse the shelves of your favorite culinary personalities

ISSUE

Rappahannock: FALL FOR OYSTERS

THELOCALPALATE.COM

SEASON’S EATINGS >> Seasonal menus TEST KITCHEN >> Culinary tools, and appliances, explained

FOOD CULTURE OF THE SOUTH

HARVEST

THELOCALPALATE.COM

Fried Chicken + Sides

CHEF SEAN BROCK

THE LOCAL

THE LOCAL

FOOD CULTURE OF THE SOUTH

SOUTHERN CLASSICS

THELOCALPALATE.COM

SETTINGS >> Table décor and tips for stylish entertaining

Raleigh’s Texas Wine Richmond New Grocer Country Dishes It

PALATE PALATE OCTOBER 2015

REDUX >> One dish, two interpretations

SEPTEMBER 2015

KEY INGREDIENT >> Working with what’s in season

Kentucky Sorghum

HARVEST ISSUE / TEXAS WINE TOUR / SWEET SORGHUM

INTERVIEW >> Q&A with an influential culinary figure

Oxford New Orleans Tybee Island Charlotte Tailgate Tribute Seafood Boil Cocktails

THE LOCAL PALATE

EATYMOLOGY >> Culinary terminology, defined

SOUTHERN CLASSICS / FRIED CHICKEN / SEAFOOD BOIL

CULINARY CLASS >> Tricks of the trade for cooking at home

THE LOCAL PALATE

BEVRAGE >> The South’s hottest drink trends

TURKEY

and plenty of

CLASSIC SIDES

THELOCALPALATE.COM

THELOCALPALATE.COM

DISPLAY UNTIL NOVEMBER 30, 2015

NOVEMBER 2015

THELOCALPALATE.COM

thelocalpalate.com 496 King Street Charleston, SC 29403 • 843.793.4876 • advertise@thelocalpalate.com

FOOD CULTURE OF THE SOUTH

Get Your

HOLIDAY SUGAR FIX with THE PERFECT

50+

PECAN PIE!

SEASONAL RECIPES Including...

THE EDIBLE GIFT GUIDE GINGERBREAD, AMBROSIA, AND HOPPIN’ JOHN FOR NEW YEAR’S DAY PLAN YOUR 2016 GOURMET GETAWAY!

BIRD BAKERY’S SOUTHERN PECAN PIE recipe page 138

DISPLAY UNTIL JANUARY 31, 2016

DECEMBER 2015.JANUARY 2016

THELOCALPALATE.COM

2


Event Partnerships >> SALT & SAVOR WEEKEND WITH RITZ-CARLTON

>> ATLANTA F&W FESTIVAL

>> BOONE HALL OYSTER ROAST

>> ASHEVILLE W&F FESTIVAL

Where: Atlanta, GA Date: June 2-5, 2016 Attendance: 15,000+/-

Where: Amelia Island, FL Date: January 21-24, 2016 Attendance: 200+/-

Where: Mt. Pleasant, SC Date: January 31, 2016 Attendance: 10,000+/-

>> US TRUST / BANK OF AMERICA (DINNER SERIES) Where: Atlanta, GA Date: January 2016 Attendance: 15-50+/-

Where: Asheville, NC Date: August 19-20, 2016 Attendance: 4,000+/-

>> DELICIOUS DESTINATIONS Where: Ponte Vedra, FL Date: September 8-10, 2016 Attendance: 1,000+/-

CHARLESTON WINE + FOOD

ATLANTA FOOD & WINE

>> NASHVILLE MUSIC CITY F&W FESTIVAL

>> SOUTHEASTERN WILDLIFE EXPO (SEWE)

Where: Nashville, TN Date: September 17-19, 2016 Attendance: 20,000+/-

Where: Charleston, SC Date: February 12-14, 2016 Attendance: 40,000+/-

>> TASTE TRADITION

Where: Williamsburg, VA Date: September 2016 Attendance: 1,000+/-

>> VIRGINIA WINE EXPO

Where: Richmond, VA Date: February 17-21, 2016 Attendance: 1,000+/-

>> WHISKEY AFTER DARK

NASHVILLE MUSIC CITY WINE & FOOD

Where: Charleston, SC Date: September 2016 Attendance: 400+/-

>> GOURMET & GRAPES Where: Kiawah Island, SC Date: February 19-21, 2016 Attendance: 750+/-

>> FIRE, FLOUR & FORK FESTIVAL

>> CHARLESTON W+F FESTIVAL Where: Charleston, SC Date: March 2-6, 2016 Attendance: 20,000+/-

Where: Richmond, VA Date: October, 2016 Attendance: 3,500+/-

>> TERRA VITA FESTIVAL

>> LAKE OCONEE F&W FESTIVAL

Where: Ritz Carlton Reynolds Plantation Date: March 18-19, 2016 Attendance: 2,000+/-

Where: Chapel Hill, NC Date: October 2016 Attendance: 2,000+/-

>> SAVANNAH F&W FESTIVAL Where: Savannah, GA Date: November 2016 Attendance: 7,500+/-

>> SOUTH WALTON FOOD FILM FESTIVAL Where: South Walton, FL Date: April 8-10, 2016 Attendance: 2,000+/-

TERRAVITA

>> CHARLESTON FOOD FILM FESTIVAL Where: Charleston, SC Date: November 2016 Attendance: 1,000+/-

>> A TASTE OF SPOLETO Where: Charleston, SC Date: May 2016 Attendance: 500+/-

>> NEW ORLEANS W&F EXPERIENCE Where: New Orleans, LA Date: May 26-29, 2016 Attendance: 10,000+/-

GOURMET & GRAPES

BREW N QUE

thelocalpalate.com 496 King Street Charleston, SC 29403 • 843.793.4876 • advertise@thelocalpalate.com

3


Partnership Opportunities SPECIAL ADVERTISING SECTION

SPECIAL ADVERTISING SECTION

JAX

DIETARY RESTRICTIONS MEET THEIR MATCH Healthy eaters, meat-free eaters, and those with other food restrictions like gluten-free diets can sometimes have a hard time eating out, but not in Jacksonville: the good news is the “River City by the Sea” is full of choices to satisfy all appetites! Downtown Jacksonville offers vegan-friendly options at Chamblin’s Uptown Café, Indochine, Juliette’s Bistro, Magnificat Café and Pho Noodle Bar. It isn’t easy finding completely vegan food that also tastes great, but at Green Erth Bistro, it’s a guarantee. Their vegan menu is 100% pure, try the signature Barley Aash soup. Craving something sweet for your gluten-free or vegan taste buds? Sweet Theory Baking There are more than 50 restaurants within one mile of the core of Co. in Riverside handcrafts treats that are egg, dairy, soy, and peadowntown Jacksonville, everything from fine dining to small cafés nut free. If you are looking for a and hip bistros. place to dine while out shopping #OnlyInJax at the St. Johns Town Center, check out Moxie Kitchen and Cocktails. With separate glutenfree, vegan, and vegetarian menus, you can choose from the velvety carrot soup with charred kale pesto, seared tofu with pepper-onion jam, Brussels sprouts and olive oil bread crumbs, and much more! If you are looking for a unique brunch spot with several vegetarian options, give Black Sheep in Riverside a try. With fresh farm-to-table ingredients from Florida and Georgia, their gluten-free and vegan herb-marinated tempeh with butternut squash puree, crispy fingerling potatoes, and pearl onions is certain to please. The Jax Foodie Scene’s abundance of vegan, vegetarian, and gluten-free options will keep you satisfied, no matter what your diet needs. Every type of eater will find plenty to enjoy at Jacksonville’s endless variety of delicious restaurants!

“Only in Jax” Foodie Fact

Eat Well G

JACKSONVILLE

et those taste buds ready for a new delicious experience in the “River City by the Sea.” No other Florida city has more unique flavors than Jacksonville, a melting pot of cuisines and tastes, with a thriving culinary culture pioneered by local chefs that have been nationally and internationally trained. Jacksonville’s food scene is an eclectic hybrid of inspired casual elegance and classic Southern comfort, infused with the flavors of the coast and a dash of international flair. Whatever your craving, you will find the perfect restaurant in Jacksonville. From elegant bistros to popular chains, fish camps and everything in between, Jacksonville is a destination for food lovers with great taste. In Jacksonville, the term “farm-to-table,” and even “farm-to-bar,” is more than just hype. Local restaurateurs are committed to sustainable practices, using local seasonal ingredients whenever possible, to create delicious menus that showcase the best of Jacksonville and Northeast Florida.

Do Not Miss

When in Jacksonville try the culinary staple, THE MAYPORT SHRIMP. Fish camps and elegant restaurants alike offer the delicious seafood in many of their menus.

VisitJacksonville.com

ADVERTORIALS TLP can work with you to create a beautiful spread in the magazine that informs and inspires your audience, dressed for success in TLP style.

E-NEWSLETTER INSTAGRAM TAKEOVER Each month TLP hosts a Southern chef, foodie, or tastemaker on our Instagram feed as part of a #TLP2DayTakeover. For two days our followers gain an inside look into the world of a chef, farmer, purveyor, mixologist, or other culinary artisan; developing a personalized association with the individual and their restaurant or brand.

Your success is our success. That's why the TLP team offers an industry-leading array of innovative ways to partner with us to amplify your brand.

Sponsoring an e-newsletter with TLP is a foolproof way to get your message and brand to our targeted email audience. Your sponsored e-newsletter consists of an email advertorial with a culinary angle developed in collaboration with our marketing staff. (43,000+/- subscribers)

THELOCALPALATE.COM SWEEPSTAKES Partner with TLP to promote your brand, product, or destination with a sweepstakes or giveaway pushed on TLP’s digital platforms. Past successful sweepstakes include the Southern Fridge Sweepstakes with GE Appliances, which gained 1,000,000+ views on the entry page.

VIDEO TLP will curate, develop, and promote culinaryrelated videos in partnership with brands, businesses, tourism departments, personalities, and more, for a cutting edge multimedia experience guaranteed to catch consumers eyes across multiple platforms, from social media to web.

TLP posts regular updates to our website in the form of recipes, beverages, culinary news, travel pieces, and culinary tips. Partner with TLP on a blog post and develop curated content applicable to the TLP web audience while also promoting your brand, products, or destination.

200,000 ENTRANTS

FOR MORE DETAILS CONTACT YOUR SALES EXECUTIVE

thelocalpalate.com 496 King Street Charleston, SC 29403 • 843.793.4876 • advertise@thelocalpalate.com

4


Editorial Calendar TLP' s themes can be both literally and subjectively interpreted, and are purposefully broad in scope to allow for a variety of creative angles. We're committed to seasonal content and are always open to unique, compelling pitches.

FEBRUA RY 2016

MA RC H 20 16

A PRI L 2 0 1 6

SPACE CLOSE: 12.04.15 MATERIALS CLOSE: 12.11.15 ON SALE: 02.02.16

SPACE CLOSE: 01.08.16 MATERIALS CLOSE: 01.15.16 ON SALE: 03.01.16

SPACE CLOSE: 02.05.16 MATERIALS CLOSE: 02.12.16 ON SALE: 03.29.16

M AY 2 0 16

JUNE / JULY 20 16

AUGUST 2 0 1 6

SPACE CLOSE: 03.11.16 MATERIALS CLOSE: 03.18.16 ON SALE: 04.26.16

SPACE CLOSE: 04.08.16 MATERIALS CLOSE: 04.15.16 ON SALE: 05.31.16

SPACE CLOSE: 06.03.16 MATERIALS CLOSE: 06.10.16 ON SALE: 07.26.16

SEP T EMBER 2016

O C TO B E R 20 16

SPACE CLOSE: 07.08.16 MATERIALS CLOSE: 07.15.16 ON SALE: 08.30.16

SPACE CLOSE: 08.05.16 MATERIALS CLOSE: 08.12.16 ON SALE: 09.27.16

DEC/ JA N 2017

FE B RUA RY 20 17

SPACE CLOSE: 10.07.16 MATERIALS CLOSE: 10.14.16 ON SALE: 11.29.17

SPACE CLOSE: 12.02.16 MATERIALS CLOSE: 12.09.16 ON SALE: 01.31.17

COMFORT FOOD

ENTERTAINING

BBQ + TAILGATING

HOLIDAYS

TRAVEL SOUTH

SEAFOOD

HARVEST

COMFORT FOOD

SPRING BOUNTY

GRILLING

NOV EMB E R 2 0 1 6

THANKSGIVING SPACE CLOSE: 09.02.16 MATERIALS CLOSE: 09.09.16 ON SALE: 11.01.16

INSIDER’S GUIDE

(SIP) ATLANTA, GEORGIA SPACE CLOSE: 08.05.16 MATERIALS CLOSE: 08.12.16 ON SALE: 10.04.16 - 12.31.16

thelocalpalate.com 496 King Street Charleston, SC 29403 • 843.793.4876 • advertise@thelocalpalate.com

5


Demographics & Stats The Local Palate is the preeminent culinary magazine of the South, having emerged as a response to the collective culinary passion for and about of this rich region. Our cultured readers value the moments they create through the celebration of food in all its forms and are forever seeking to combine time-honored culinary traditions with the cutting edge. They are eager to elevate their gastronomic understanding through the learning of new techniques, the introduction to venerated personalities, the exploration of indigenous ingredients, and connecting with the community.

OUR PRINT READER

Gender Ratio

64%

Our Audience

5

%

16

5 12 9% 53% %

36% Male

%

%

Female

Readership Ratio by Age

32%

48%

50-65

25-49

13%

7% 18-24

65+

$170,000+

Median Household Income

85%

@ THELOCALPALATE.COM

Followers

47,000

Average page views per month

42%

of followers are aged

Visitors Top Interests: Cooking, Home Décor, Travel, Dining Out/ RestaurantsCocktails, Entertaining

of our subscribers are likely to recommend the magazine to family and friends.

25-44

20,000+ 18,000+ 9,000+

TOP 10 STATES

WHO VISIT

California Florida Georgia Louisiana New York North Carolina South Carolina Tennessee Texas Virginia

thelocalpalate.com 496 King Street Charleston, SC 29403 • 843.793.4876 • advertise@thelocalpalate.com

6


Mechanical + Advertising Specs FULL PAGE* Trim Size 9” x 10.875” Live Area 8.25” x 10.125” Bleed 9.25” x 11.125”

FULL PAGE

SPREADS* Trim Size 18” x 10.875” Live Area 16.5” x 10.125” Bleed 18.25” x 11.125”

SPREAD Miramar Beach • Seascape • Sandestin • Dune Allen • Gulf Place • Santa Rosa Beach • Blue Mountain • Grayton

Beach • WaterColor • Seaside • Seagrove • Watersound • Seacrest • Alys Beach • Rosemary Beach • Inlet Beach

Gutter Safety* All copy should be placed at least 0.375” from the gutter.

1 /2 H 7.25” x 4.553”

/3 V 2.283” x 9.311” 1

/3 H 4.767” x 4.553” 1

CAMERA READY ART If changes are to be made to an ad designed outside of TLP, native files must be provided with images, fonts, and logos. The Local Palate cannot be held responsible for printing errors due to incorrectly created files, submitted by advertisers or their agencies. PDF SPECIFICATIONS Prior to the creation of the PDF, colors and images must be converted to CMYK (no spot colors or RGB). Finished PDFs should be high-resolution with fonts and images embedded. If using InDesign, simply export the file as a “press quality” PDF.

Bleed Specifications* Bleed must be furnished with a minimum of 1/8” (0.125”) image area beyond the trim (making the document 9.25” x 11.125”). For anything less than 1 /8” (0.125”) bleed, the publisher cannot guarentee consistent bleed. * Only applies to full-page and spreads

SOUTH WALTON is not JUST a destination. it’ s a departure.

visit south walton.com

/3 HORIZONTAL

1

DPI SPECIFICATIONS

The Local Palate is printed with a 133 line screen. Provide all photos at 300 dpi. Line art should be provided at 600–1200 dpi.

AD REVISIONS A charge of $50 will be applied to each revision after the first two, on ads built or revised by TLP designers. MATERIALS SUBMISSION

/3 VERTICAL

1

Mail: Advertising Production 496 King Street Charleston, SC 29403 Send e-mail files to: advertise@thelocalpalate.com

/2 HORIZONTAL

1

thelocalpalate.com 496 King Street Charleston, SC 29403 • 843.793.4876 • advertise@thelocalpalate.com

7


Advertising Rates + Deadlines PREMIUM POSITIONS $9,842 $15,805 $7,526 $8,684

Back Cover Inside Front Cover Spread Inside Front Cover Inside Back Cover Rates are net and per insertion

PREFERRED POSITIONS

There is a 10% premium on preferred ad positions, which are on a space-available basis as determined by the publisher.

FOUR COLOR ADVERTISEMENTS

1X

3X

6X

10X

Spread Full Page Half-Page Horizontal One-Third Page Vertical or Horizontal

$9,263 $5,211 $3,474 $2,316

$8,800 $4,947 $3,300 $2,200

$8,360 $4,700 $3,139 $2,095

$7,858 $4,468 $2,947 $1,968

Rates are net and per insertion

Editorial Themes >>FEBRUARY >> MARCH >> APRIL >> MAY >> JUNE/JULY >> AUGUST >> SEPTEMBER >> OCTOBER >> NOVEMBER >> DEC/ JAN

CLOSING

Comfort Food, including Quick/Winter Meals, Valentine's Day

12.16.15

Travel South, including Spring Dishes, Easter, Shellfish, Outdoor Dining, Southern Festivals

01.23.16

Spring Bounty, including Easter Celebrations

02.20.16 03.23.16

Entertaining, including Mother's Day Brunch, Derby Meals, Memorial Day Menu Summer Double Issue, including Seafood, Beach Road Trips, Summer Salads, 4th of July, Fruits & Vegetables, Craft Beer

04.24.16

Grilling, including Ice Cream, Mountain Getaways, Summer Cocktails

06.19.16

BBQ & Tailgating, including Labor Day, Sides, Sauces and Tools of The Trade, Peppers

07.24.16

Harvest, including Oyster Roasts, Apples, Pumpkins, Cider, Pasta, Wine

08.14.16

Thanksgiving, including Pies, Southern Traditional Fixings, Table Settings

09.18.16

Holiday Double Issue, including Travel & Home Entertaining, Desserts, A Healthy Start to the New Year, Spring Travel

10.23.16

thelocalpalate.com 496 King Street Charleston, SC 29403 • 843.793.4876 • advertise@thelocalpalate.com

8


Digital Publishing Specs + Rates HOMEPAGE

WEBSITE

Our premium vertical ad positioned on the top or bottom half of the webpage.

Our premium vertical ad that scrolls with the viewer through the webpage.

SKYSCRAPER (600H : 160W) Top Bottom

$1,750 $1,500

LEADERBOARD (90H : 728W)

$1,250

$1,250 $1,000

SKYSCRAPER

LEADERBOARD $1,000 $550

ISLAND (180H : 150W)

ISLAND (180H : 150W)

Top and Bottom

ISLAND

$550

FILES & DEADLINES

Our premium rotating advertisement positioned at the top and bottom of the webpage.

Top Bottom

Scrolling

Header (60h : 468w) Footer (90h : 728w)

Our leaderboard ad positioned in the center (river) or bottom (footer) of the webpage.

River Footer

ISLAND

SKYSCRAPER (600H : 160W)

ARTWORK

$1,000 $700

Please submit two versions of camera-ready art

+ Matching proportions at 72dpi + One 2x current dimensions for Retina displays

EMAIL

Please email all files and hyperlink information to advertise@thelocalpalate.com

LEADERBOARD

E-NEWSLETTER REQUIREMENTS ARTWORK

>> high resolution logo from the sponsor (preferably vector format) >> 3-5 high resolution images with appropriate photo credits

DATA

>> talking points for the focus of the newsletter (used as a guide for TLP) >> Click-through hyperlinks (if applicable)

DEADLINE

>> Please submit materials at least 14 days prior to your scheduled e-newsletter date.

thelocalpalate.com 496 King Street Charleston, SC 29403 • 843.793.4876 • advertise@thelocalpalate.com

9


2016 Distribution

WEST Albertsons Barnes & Noble Costco CVS Fresh Market Kroger Sam’s Club Target Walgreens Walmart ‘A’ Stores Whole Foods

MIDWEST

SOUTHWEST

Barnes & Noble Books-a-Million Costco CVS Dierbergs Fresh Market Kroger Mars Supermarkets Marsh Roundy’s | Wisconsin Sam’s Club Schnucks Super Valu Corporate Shopko Target Town & Country | Indiana Walgreens Walmart ‘A’ Stores

Albertsons Basha’s | Arizona Barnes & Noble Books-a-Million Costco CVS Fresh Market HEB Food Stores | Texas Hy-Vee Food Stores | Texas Kroger Sam’s Club Target Walgreens Walmart ‘A’ Stores Wild Oats | Denver

SOUTHEAST Albertsons Barnes & Noble Bi-Lo ‘A’ Stores BJ’s Wholesale Club Books-a-Million Costco CVS Earth Fare Food Lion ‘A’ Stores Fresh Market Giant Food Stores Harris Teeter Ingles Grocery Lowes Foods Kroger Piggly Wiggly Publix Sam’s Club Target Walgreens Walmart ‘A’ Stores Winn Dixie

NORTHEAST A&P Supermarkets Barnes & Noble BJ’s Wholesale Club Books-a-Million Costco CVS Duane Reade Food Lion ‘A’ Stores Fresh Market Giant Food Stores King Kullen Kroger Sam’s Club Stop & Shop Tops Markets Wakefern Wegmans

AIRPORTS A T L Hartsfield-Jackson Atlanta International B H M Birmingham-Shuttlesworth International B N A Nashville International B W I Baltimore Washington International C H S Charleston International C LT Charlotte Douglas International D C A Ronald Reagan Washington National D F W Dallas / Fort Worth International E W R Newark Liberty International F L L Fort Lauderdale–Hollywood International

G S P Greenville–Spartanburg International H O U William P. Hobby Airport Houston I A D Dulles International I A H Houston George Bush Intercontinental J A X Jacksonville International J F K John F. Kennedy International / New York L G A La Guardia / New York M C O Orlando International M E M Memphis International M I A Miami International

M O B Mobile Regional M S Y Louis Armstrong New Orleans International M Y R Myrtle Beach International O R F Norfolk International P H L Philadelphia International P I E St. Petersburg–Clearwater International R D U Raleigh-Durham International R I C Richmond International R O A Roanoke-Blacksburg Regional S F B Orlando Sanford International

thelocalpalate.com 496 King Street Charleston, SC 29403 • 843.793.4876 • advertise@thelocalpalate.com

10


2016 Advertising Contract The below named agrees to advertise in The Local Palate. It is agreed that Peninsula Publishing will not raise the advertising rates and the advertiser may not cancel this agreement during the contract period.

BILLING INFORMATION

CONTACT INFORMATION

Contact Name

Advertiser Name

Address (if different from above)

Contact Name

City/State/Zip

Address

Phone

City/State/Zip

ADDITIONAL COMMENTS

Company

Phone/Fax Agency or Ad Materials Contact Email Address

PRINT PUBLICATION CONTRACT Spread (2 pgs) 1 3 / Horizontal

DECEMBER 2016/ JANUARY 2017 ISSUE

AUGUST 2016 ISSUE

FEBRUARY 2016 ISSUE Full Page 1 3 / Vertical

Half Page

Spread (2 pgs) 1 3 / Horizontal

Full Page 1 3 / Vertical

Half Page

SPACE CLOSE 12.04.15 MATERIALS CLOSE 12.11.15 PRICE

SPACE CLOSE 06.03.16 MATERIALS CLOSE 06.10.16 PRICE

MARCH 2016 ISSUE

SEPTEMBER 2016 ISSUE

Spread (2 pgs) 1 3 / Horizontal

Full Page 1 3 / Vertical

Half Page

Spread (2 pgs) 1 3 / Horizontal

Full Page 1 3 / Vertical

Half Page

SPACE CLOSE 01.08.16 MATERIALS CLOSE 01.15.16 PRICE

SPACE CLOSE 07.08.16 MATERIALS CLOSE 07.15.16 PRICE

APRIL 2016 ISSUE

INSIDER'S GUIDE - ATLANTA/ METRO

Spread (2 pgs) 1 3 / Horizontal

Full Page 1 3 / Vertical

Half Page

SPACE CLOSE 02.05.16 MATERIALS CLOSE 02.12.16 PRICE MAY 2016 ISSUE Spread (2 pgs) 1 3 / Horizontal

Full Page 1 3 / Vertical

Half Page

SPACE CLOSE 03.11.16 MATERIALS CLOSE 03.18.16 PRICE JUNE/ JULY 2016 ISSUE Spread (2 pgs) 1 3 / Horizontal

Full Page 1 3 / Vertical

Half Page

SPACE CLOSE 04.08.16 MATERIALS CLOSE 04.15.16 PRICE

I PREFER TO BE INVOICED YES CREDIT CARD AUTHORIZATION

Spread (2 pgs)

OCTOBER 2016 ISSUE Full Page 1 3 / Vertical

Half Page

SPACE CLOSE 08.05.16 MATERIALS CLOSE 08.12.16 PRICE NOVEMBER 2016 ISSUE Spread (2 pgs) 1 3 / Horizontal

Full Page 1 3 / Vertical

Half Page

SPACE CLOSE 10.07.16 MATERIALS CLOSE 10.14.16 PRICE FEBRUARY 2017 ISSUE Spread (2 pgs) 1 3 / Horizontal

Full Page 1 3 / Vertical

Half Page

SPACE CLOSE 12.02.16 MATERIALS CLOSE 12.09.16 PRICE

DIGITAL ADVERTISING CONTRACT

Full Page

SPACE CLOSE 08.05.16 MATERIALS CLOSE 08.12.16 PRICE Spread (2 pgs) 1 3 / Horizontal

Spread (2 pgs) 1 3 / Horizontal

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NO If no, please provide credit card information below.

General information and contract terms and conditions are listed on the back. Your signature at the bottom of that page indicates acceptance of these terms and conditions. Accounts not paid within thirty (30) days of the invoice date will be charged two percent (2%) interest per month. ALL CREDIT CARD INFORMATION WILL BE KEPT CONFIDENTIAL.

Credit card type Card number Expiration date Security code

Name on card CC billing address

thelocalpalate.com 496 King Street Charleston, SC 29403 • 843.793.4876 • advertise@thelocalpalate.com

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2016 Advertising Agreement 1. The forwarding of an order is construed as an acceptance of all the rates and conditions at the time sold and is a binding agreement. 2. The Publisher has final approval on placement, size, and format on all ads supplied to The Local Palate from any source. 3. All advertising space rates are based on receipt of exact size digital file. 4. The Publisher will not be responsible for the production of ad materials that are not supplied as exact size digital file. 5. In the event of an error in any advertisement caused by the Publisher, the Publisher shall not be responsible for any amount in excess of the cost of the advertisement in which the error appears. 6. It is agreed the Publisher shall not be liable for failure to print, publish, or distribute all or any portion of an issue in which an advertisement accepted by the Publisher is to appear if such failure is caused by circumstances beyond the control of the Publisher including, but not limited to, acts of God, fires, strikes, lockouts, accidents, posted delays, forces majeure, inability to obtain paper stock, and acts of government. 7. Positioning of advertisements is at the sole discretion of the Publisher. 8. Orders containing incorrect rates will be inserted and charged at correct rates. 9. All contents of advertisements are subject to Publisher’s approval. Publisher reserves the right to reject or cancel any advertisement or insertion order at any time. 10. No contract changes for advertising space, ad changes, or downgrading in color or ad size will be accepted (written or verbal) within 60 days of the ad materials close date as outlined by The Local Palate in this contract. 11. All advertisements are accepted and published by the Publisher on the representation that the Advertiser and/or Advertising Agency are properly authorized to publish the entire contents and subject matter thereof. When advertisements containing the names, pictures, and/or testimonials of living persons are submitted for publication, the order or request for the publication thereof shall be deemed to be representation by the Advertiser and/or Advertising Agency that they have obtained the written consent of the use in the advertisement of the name, picture, and/or testimonial of any living person which is contained herein. It is understood that the Advertiser and/or Advertising Agency will indemnify and hold the Publisher harmless from and against any loss, expense, or other liability resulting from any claims or suits filed for libel, violation of rights of privacy, plagiarism, copyright infringement, and any other claims or suits that may arise out of the publication of such advertisement. All copy, text, and illustrations are subject to the Publisher’s approval before execution of the order; and the right is reserved to reject or exclude copy which is unethical, misleading, extravagant, challenging, questionable in character, in bad taste, detrimental to public health or interest, otherwise inappropriate or incompatible with the character of the publication, or that does not meet with the approval of the Federal Trade Commission; whether or not the same has already been accepted and/or published. In the event of such cancellation or rejection by the Publisher, the advertising already run shall be paid for or billed at the rate provided for in the order. 12. The Publisher assumes no liability if for any reason it becomes necessary

ADVERTISER

DATE

to omit an advertisement. 13. Orders for advertising containing restrictions or specifying position(s), facings, editorial or other requirements may be accepted or published but such restrictions or specifications will be at The Local Palate’s sole discretion. 14. Advertising materials will be held for three months from the date of publication, then destroyed unless prior return is specified in writing from advertiser. 15. Terms are net 30 from the invoice date. Delinquent accounts will be charged 2% each month past due. New advertisers are required to give a credit card number to reserve space. If payment has not been made 30 days after the invoice date, Peninsula Publishing (The Local Palate) reserves the right to process the credit card for the full amount of the invoice without permission of the advertiser, it’s agent(s), or any authorized representative(s) of the advertiser. 16. Client must give 30 days written notice prior to the space close date for the issue(s) they wish to cancel. Advertisers that choose to cancel their contract will be responsible for paying 50% of the contracted total of all remaining ads to be cancelled. *Example: If a client is contracted for (2) ads at the $1000 rate each and cancels one ad, the client is responsible for paying $500 to The Local Palate. 17. All Advertisers will be presumed to have read and understood these terms and agreed to these conditions in their entirety without any further changes. Failure to communicate an acceptance or change of an ad via email will be considered an acceptance and approval of the ad. If this process is not followed, we will pick up a like ad previously produced for TLP and run such ad. 18. In the event that collection is necessary or an action is filed to collect any amount owed under this Agreement, the Publisher is entitled to recover from the Advertiser its reasonable attorney’s fees and all other costs incurred. 19. Disputes of any kind which seek legal action will be resolved in a court of law in Charleston County, South Carolina. 20. Ad design approval, sign off, or written, email or verbal acknowledgement of acceptance of an ad proof by an advertiser, it’s agent(s), or representative(s) is hereby deemed as acceptance and confirmation of proof of performance of an ad being designed and agreed to, as well as having run in The Local Palate magazine. 21. If payments are greater than 30 days past due, client will be responsible to pay via credit card in advance for any additional advertisements run in TLP.

I HAVE READ AND AGREE TO THE TERMS AND CONDITIONS STATED ON THIS CONTRACT AGREEMENT.

TLP ACCOUNT EXECUTIVE

DATE

thelocalpalate.com 496 King Street Charleston, SC 29403 • 843.793.4876 • advertise@thelocalpalate.com

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