Famous 2011 Lookbook

Page 1


NATE TYLER / PHOTO : BURKARD

CONTENTS. TRACTION SURF WAX LEASHES BOARD BAGS 40 SOFTGOODS 44 ACCESSORIES 47 PRODUCT MATRIX 05 26 30 34

famous/surf accessories.

* ON THE COVER: KILLIAN GARLAND / PHOTO : DEROULET


traction. DILLON PERILLO / PHOTO : J WILSON


the figueroa /dillon perillo pro model.

FEATURES

Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed 3 Piece design

05 | TRACTION

the HATTERAS.

COLORS

Green/Charcoal White/Navy Charcoal/Red White/Gray Green/Blue Yellow/Purple

COLORS

Red/Black Black/Red Blue/Black Black/Blue White/Black Black/White

FEATURES

Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed 3 Piece design

TRACTION | 06


the timmy /timmy curran pro model.

the eco timmy /timmy curran pro model.

* MADE WITH RECYCLED MATERIALS

FEATURES

Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed 3 Piece design

07 | TRACTION

COLORS

Black Blue Red Green/Navy Yellow Gray

COLORS

Blue Green Brown

FEATURES

Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Recycled Foam Project Blue 3 Piece design

TRACTION | 08


timmy curran / PHOTO : ROWLAND


the eco light /nate tyler pro model.

the hampton /chris friend pro model.

* MADE WITH RECYCLED MATERIALS

FEATURES

11 | TRACTION

Recycled Materials Top Quality Ultra light EVA Custom grip pattern 27mm kick Ultra water proof adhesive 2 Piece design No arch

COLORS Burgundy Orange Yellow Green Blue Black

COLORS

Black Blue Green Orange

FEATURES

Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed 3 Piece design

TRACTION | 12


the riot squad /kalani david pro model.

kalani david / PHOTO : D david

COLORS

Red/Yellow/Green Black/Yellow Black/White Black/Red Black/Blue

FEATURES

Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed 2 Piece design

TRACTION | 14


stranded /nathaniel curran pro model.

FEATURES

Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed 3 Piece design

15 | TRACTION

the Brit.

COLORS

Black/Green Back/Red Charcoal/Blue White/Black

COLORS

Charcoal Black Red

FEATURES

Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed 3 Piece design

TRACTION | 16


the lucky 13 /kilian garland pro model.

FEATURES

Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed 3 Piece design

17 | TRACTION

the argyle.

COLORS Black Blue Green Maroon Yellow Charcoal

COLORS

Black Blue Charcoal

FEATURES

Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed 3 Piece design

TRACTION | 18


the island pride /dustin barca pro model.

FEATURES

Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed 5 Piece design

19 | TRACTION

the bDU /matt rockhold pro model.

COLORS Green Red Yellow Gray

COLORS

Green Camo

FEATURES

Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed 5 Piece design

TRACTION | 20


The F /Series.

The F2 model features a 2 pc design, no arch, and 27mm kick tail. * F3 Model shown above.

21 | TRACTION

The F3 model features a 3 pc design, contoured arch bar, and 27mm kick tail.

The F5 model features a 5 pc design, contoured arch bar, and 27mm kick tail.

COLORS

Black Charcoal White Green Blue Red

FEATURES

Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed

SERIES TRACTION | 22


The eco F /Series.

* MADE WITH RECYCLED MATERIALS The Eco F Series models are made responsibly by using only recycled materials and feature three custom earth tone color ways. All Famous Traction is team tested and designed.

The F2 model features a 2 pc design, no arch, and 27mm kick tail. The F5 model features a 5 pc design, contoured arch, and 27mm kick tail. * F2 Model shown above.

23 | TRACTION

The F3 model features a 3 pc design, contoured arch bar , and 27mm kick tail.

The F5 model features a 5 pc design, contoured arch bar, and 27mm kick tail.

COLORS

Black Green Navy

FEATURES

Recycled Foam Custom grip pattern Contoured arch bar (F3 & F5) 27 mm kick tail Ultra waterproof adhesive Team tested and designed

ECO SERIES

TRACTION | 24


wax. dustin barca / PHOTO : hennings


FAMOUS / wax.

A high performance, organic surf wax from famous. Famous Green Label surf wax is a petrochemical free,

organic, biodegradable, high performance surf wax. Made exclusively with high grade, all natural, non toxic, earth friendly, organic ingredients that will satisfy any earth conscious surfer. Green Label also features recycled FSC certified packaging printed with soy ink. Famous Green Label Wax is made exclusively in the USA and part of the Project BLUE initiative. A portion of the proceeds from our Green Label surf wax goes directly to the SIMA Environmental Fund to help keep our water clean and beaches safe.

FEATURES

Organic Petrochemical free Non toxic Biodegradable High performance FSC Recycled Packaging Project BLUE Made in USA

27 | WAX

AVAILABLE IN THESE 5 TEMPS Cold: 60-Below F, 15-Below C Cool: 60-68 F, 14-19 C Warm: 68-78 F, 20-26 C Tropical: 78-Above F, 26-Above C Basecoat: All Temps

THE WORLD’S MOST ADVANCED HIGH PERFORMANCE SURF WAX.

Combining the elements of supreme tackiness, beady texture, and a UV inhibitor, Famous Surf Wax™ ensures long lasting tackiness under any type of conditions. With our non-toxic formula, and recycled FSC certified packaging, Famous Surf Wax™ has been earth friendly since day one. We’ve spent years of research and development all over the world with some of the world’s best surfers to create these five superior formulas that stand alone. Famous Surf Wax™ is made with the highest grade refined waxes available to ensure today’s surfer with the longest lasting best performance wax ever. Famous Surf Wax is made exclusively in the USA.

FEATURES

High Performance Supreme Tackiness UV Inhibitor Long Lasting FSC Recycled Packaging Team Tested Made in USA

AVAILABLE IN THESE 5 TEMPS

Cold: 60-Below F, 15-Below C Cool: 60-68 F, 14-19 C Warm: 68-78 F, 20-26 C Tropical: 78-Above F, 26-Above C Basecoat: All Temps

WAX | 28


TIMMY CURRAN / PHOTO : ROWLAND

leashes.


FAMOUS /LEASHES.

THE DELUXE.

THE TIMMY PRO.

THE BRIT.

THE FIGUEROA.

THE RIOT SQUAD.

Sizes and Colors

5’ Competition, .220in. Cord 6’ Competition, .220in. Cord 6’ Deluxe Everyday, .270in. Cord 7’ Deluxe Everyday, .270in. Cord 8’ Deluxe Everyday, .270in. Cord 8’ Deluxe Big Wave, .310in. Cord 9’ Deluxe Everyday, .270in. Cord 9’ Deluxe Big Wave, .310in. Cord 10’ Deluxe Everyday, .270in. Cord 10’ Deluxe Big Wave, .310in. Cord

FEATURES

Duel 8 mm stainless steel swivels Fusion bonded joints Top quality urethane cord Custom folded ankle cuffs Precision molded end fittings Key pocket Removable rail saver Made in the USA.

COLORS

Red Black Blue

COLORS

Red Black Blue

COLORS

Blue Gray

COLORS

Green Black

COLORS

Red Green Black

LEASHES | 32


CHRIS FRIEND / PHOTO : CHRISTIE

BOARD BAGS.


FAMOUS /board bags.

THE TIMMY PRO.

FEATURES

• Timmy Curran’s signature checker design (top) • Durable polyester top and bottom • 8mm foam padding • Heavy Duty Corrosion resistant zippers • Heat and water resistant

35 | BAGS

THE FIGUEROA.

tarpaulin material (inside) •P added removable shoulder strap • Padded handle • Wax/Fin Pocket •A vailable sizes: 6’0”, 6’3”, 6’6”, and 7’.0” •A vailable in White/Black

FEATURES

•D illon Perillo’s signature stripe design (top) •D urable polyester top and bottom •8 mm foam padding •H eavy duty corrosion resistant zippers •H eat and water resistant

THE DELUXE.

tarpaulin material (inside) • Padded removable shoulder strap • Padded handle • Wax/Fin Pocket • Available sizes: 6’0”, 6’3”, 6’6”, and 7’.0” • Avaiable in Green/Blue

FEATURES

• Heat and water resistant reflective tarpaulin material on bottom • Durable polyester top • 8mm foam padding • Heavy Duty Corrosion resistant zippers • Heat and water resistant

THE DAY CRUISER.

tarpaulin material (inside) •P added removable shoulder strap •P added handle •W ax/Fin Pocket •A vailable sizes: 6’0”, 6’3”, 6’6”, and 7’.0” •A vailable in Gray

FEATURES

• Heat and water resistant tarpaulin material • 3mm foam padding • Corrosion resistant zippers • Padded removable shoulder strap • Padded Handle

•P erfect for daily use to protect your board or to place inside travel bags for added protection. •A vailable sizes: 6’0”, 6’3”, 6’6”, and 7’.0” •A vailable in White

BAGS | 36


FAMOUS /BOARD SOCKS.

P

THE TIMMY.

THE DELUXE.

Sock Bag

Sock Bag

P

P PA N T O N E 1 8 0 7 C PA N T O N E 1 8 0 7 C

Sock Bag

PA N T O N E 1 8 0 7 C PA N T O N E 1 8 0 7 C

FEATURES

• Prevent minor dings and scratching • Stops wax, dirt, and sand from getting everywhere. • Can be used inside a board bag

37 | BAGS

for extra protection •S tretches a few inches longer than its original length/width •N ose cone protection •H eavy duty fleece material

•N ylon Draw cord with toggle •C ustom checker pattern •S izes 6’0”, 6’3”, 6’6”, and 7’0” • Available in Red and Black

FEATURES

• Prevent minor dings and scratching

• Can be used inside a board bag for extra protection

• Dry’s surfboard, stops wax,

• Stretches a few inches longer

dirt, and sand from getting

than its original length/width

everywhere.

• Heavy duty fleece material •N ylon draw cord with toggle •S izes 6’0”, 6’3”, 6’6”, and 7’0” • Available in Blue and Gray

• Nose cone protection

BAGS | 38


nathaniel curran / PHOTO : wolcott

SOFT GOODS & ACCESSORIES.


FAMOUS /Tees.

THE DEAL.

THE PIXEL.

THE CLASSIC.

COLORS

COLORS

COLORS

100% Premium Ring Spun Cotton Pre-shrunk.

41 | TEES

100% Premium Ring Spun Cotton Pre-shrunk.

100% Premium Ring Spun Cotton Pre-shrunk.

THE CORPORATE.

COLORS

100% Premium Ring Spun Cotton Pre-shrunk.

THE GREEN LABEL.

COLORS

100% Premium Organic Cotton with Reactive dyes.

TEES | 42


FAMOUS /hats. THE F FLEX.

THE F AMOUS FLEX.

THE CORPORATE.

THE GREEN LABEL.

THE HOLLYWOOD.

THE F LOGO.

THE CLASSIC.

COLORS

COLORS

COLORS

COLORS

COLORS

COLORS

COLORS

6 Panel, taped seams, wool-like textured fitted cap by Flexfit.

6 Panel, taped seams, wool-like extured fitted cap by Flexfit.

5 Panel. seamless polyester foam front and adjustable nylon mesh back.

5 Panel, seamless polyester foam front and adjustable nylon mesh back.

5 Panel, seamless polyester foam front and adjustable nylon mesh back.

6 Panel, taped seams, wool-like extured fitted cap by Flexfit.

5 Panel. seamless polyester foam front and adjustable nylon mesh back.

Colors: Black and Gray

Colors: Navy and Black

Colors: Black and Red

Colors: Green and Black

Colors: Gray and Black

Colors: Navy and Black

Colors: Black and Red

43 | HATS

HATS | 44


FAMOUS /wax combs.

THE FAMOUS WAX COMB.

FAMOUS /stickers.

THE STICKER COLLECTION.

COLORS

Famous Wax Combs feature a unique round design for the ultimate hand comfort when scraping and combing. Other features include comb, scraper, and a rounded scraper to get in the hard to scrape pressure dings.

45 | WAX COMBS

STICKERS | 46


47 | PRODUCT MATRIX

THE ECO F5

THE ECO F3

THE ECO F2

THE F5

THE riot squad

THE F3

the hatteras

THE F2

THE BRIT

THE ARGYLE

THE timmy pro

THE BDU

THE LUCKY 13

THE eco light

THE figueroa

TRACTION.

THE island pride

STRANDED

THE HAMPTON

THE eco timmy

FAMOUS /product matrix.

PRODUCT MATRIX | 48


BOARD SOCKS.

49 | PRODUCT MATRIX Sock Bag

PA N T O N E 1 8 0 7 C

THE f logo

THE HOLLYWOOD

HATS. THE CORPORATE

THE FAMOUS FLEX

THE F FLEX

THE CLASSIC

THE PIXEL

THE DEAL

FAMOUS SURF WAX

GREEN LABEL ORGANIC THE CORPORATE

THE GREEN LABEL

the timmy pro

THE FIGUEROA

TEES.

THE green label

THE DAY CRUISER

Pantone 2925c

Pantone 187c

THE TIMMY

Pantone Cool Gray 8c

Pantone 2925c

Pantone 187c

Pantone Cool Gray 8c

THE DELUXE

PA N T O N E 1 8 0 7 C

PA N T O N E 1 8 0 7 C

PA N T O N E 1 8 0 7 C

the brit

WAX.

THE CLASSIC

Sock Bag

THE DELUXE

Sock Bag

Sock Bag

BOARD BAGS. THE FIGUEROA

the deluxe

LEASHES.

THE TIMMY

THE RIOT SQUAD

FAMOUS /product matrix.

PRODUCT MATRIX | 50



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