2010 LOOKBOOK.
Welcome to a new decade of Famous.
CONTENTS
We’ve been hard at work updating, sourcing, and continuing the progression in making our surf accessories line better while continuing to be innovators. We’ve had great success with our “Green Label” line of surf wax; the industries first true organic surf wax and our “Eco Timmy Curran Model/Project Blue Traction” also the first ever recycled traction.
3 WAX 7 TRACTION 31 LEASHES 33 T-SHIRTS 35 HATS 37 ACCESORIES 39 PRODUCT MATRIX
New for 2010 we and have continued to be pioneers by adding a complete line of recycled traction, our “Eco F Series” featuring 100% recycled pads. Also new for 2010 we have updated some new color ways of our top selling traction models and strengthened our “F Series Deluxe Models” by adding a wider color range and selection. In our leash department we’ve added a few new signature styles in the Figueroa and Riot Squad Models as well as designing a new board bag collection set to drop later this year that will include signature day bags, single/double travel bags and board socks. With the success Famous has had last year in retails worst of times, we know that our audience has recognized Famous for its quality, progressive design, and performance which has set us apart as an industry leader.
Dillion perillo. photo l s rowland
SURF WAX
FEATURES
Completely Organic 100% Petrochemical free Non toxic Biodegradable High performance FSC Recycled Packaging Project BLUE
A high performance, organic surf wax from famous.
AVAILABLE IN THESE 5 TEMPS Cold: 60-Below F, 15-Below C Cool: 60-68 F, 14-19 C Warm: 68-78 F, 20-26 C Tropical: 78-Above F, 26-Above C Basecoat: All Temps
Famous Green Label surf wax is a true 100% petrochemical free, organic, completely biodegradable, high performance surf wax. Made exclusively with ultra high grade, all natural, non toxic, earth friendly, organic ingredients that will satisfy any earth conscious surfer. Green Label also features recycled FSC certified packaging printed with soy ink. Famous Green Label Wax is made exclusively in the USA and part of the Project BLUE initiative. A portion of the proceeds from our Green Label surf waxt goes directly to the Surfrider Foundation to help keep our water clean and beaches safe world wide.
3 | WAX
FEATURES
High Performance Supreme Tackiness UV Inhibitor Long Lasting FSC Recycled Packaging Team Tested Made in USA
AVAILABLE IN THESE 5 TEMPS
Cold: 60-Below F, 15-Below C Cool: 60-68 F, 14-19 C Warm: 68-78 F, 20-26 C Tropical: 78-Above F, 26-Above C Basecoat: All Temps
THE WORLD’S MOST ADVANCED HIGH PERFORMANCE SURF WAX.
Combining the elements of supreme tackiness, beady texture, and a UV inhibitor, Famous Surf Wax™ ensures long lasting tackiness under any type of conditions. With our non-toxic formula, and recycled FSC certified packaging, Famous Surf Wax™ has been earth friendly since day one. We’ve spent years of research and development all over the world with some of the world’s best surfers to create these five superior formulas that stand alone. Famous Surf Wax™ is made with the highest grade refined waxes available to ensure today’s surfer with the longest lasting best performance wax ever.Famous Surf Wax is made exclusively in the USA.
WAX | 4
team Timmy Curran Dillon Perillo Dustin Barca Nate Tyler Chris Davidson Nathaniel Curran Chris Friend Kilian Garland James Wood Matt Rockhold Kalani David Chippa Wilson Matt Myers Brad Ettinger
NATE TYLER.
photo l c burkard
Tim Curran Pro Model. Designed with your boy Timmy Curran, this pad features an original checker pattern, 3 piece design, contoured arch, and 27mm kick tail for punting huge Timmy airs. The Timmy Curran Pro Model comes available in six color ways. Famous Traction features top quality ultralight EVA combined with our signature custom grip pattern to insure you have the best grip available that’s easier on the skin. Our traction is now thinner and lighter than ever before to give today’s surfer better board sensitivity and performance. We only use the finest waterproof adhesives to insure our traction stays on your board. All Famous Traction is team tested and designed.
THE TIMMY.
FEATURES
Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed Unique patterns and designs
COLORS Black Blue Red Yellow Gray Green/Blue
TRACTION | 8
Tim Curran Eco Pro. This ECO pad is made with recycled EVA foam and is part of the Project Blue initiative witch donates a portion of the proceeds directly to the Surfrider Foundation to help keep our water clean and beaches safe world wide. Other features include a one of a kind original checker pattern, 3 piece design, contoured arch, and 27mm kick tail for punting huge Timmy airs. The ECO Timmy Curran Pro Model comes available in three earth tone color ways. Famous Traction features top quality ultralight EVA combined with our signature custom grip pattern to insure you have the best grip available that’s easier on the skin. Our traction is now thinner and lighter than ever before to give today’s surfer better board sensitivity and performance. We only use the finest waterproof adhesives to insure our traction stays on your board. All Famous Traction is team tested and designed.
Recycled EVA FOAM.
THE ECO TIMMY. photo l s rowland
FEATURES
Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed Recycled Foam Project Blue
COLORS Blue Green Brown
TRACTION | 10
Dillon Perillo Pro Model. Designed with Malibu California’s Dillon Perillo, this pad features a custom stripe pattern, 3 piece design, contoured arch, ultra water proof adhesive, and 27mm kick to keep you locked in. The Figueroa model comes available in five different color ways. Famous Traction features top quality ultralight EVA combined with our signature custom grip pattern to insure you have the best grip available that’s easier on the skin. Our traction is now thinner and lighter than ever before to give today’s surfer better board sensitivity and performance. We only use the finest waterproof adhesives to insure our traction stays on your board. All Famous Traction is team tested and designed.
THE FIGUEROA.
FEATURES
Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed Unique patterns and designs
COLORS
Blue/Green/Black Orange/Yellow/Navy Red/White/Black Purple/Yellow/Black Gray/White/Black
TRACTION | 12
Dustin Barca Pro Model. Designed with Kauai Hawaii’s own Dustin Barca, this pad features a one of a kind original Polynesian triangle pattern, 5 piece design, contoured arch, and 27mm kick. The Island Pride Model comes available in four different color ways. Famous Traction features top quality ultralight EVA combined with our signature custom grip pattern to insure you have the best grip available that’s easier on the skin. Our traction is now thinner and lighter than ever before to give today’s surfer better board sensitivity and performance. We only use the finest waterproof adhesives to insure our traction stays on your board. All Famous Traction is team tested and designed.
THE ISLAND PRIDE.
FEATURES
Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed Unique patterns and designs
COLORS Green Red Yellow Gray
TRACTION | 16
Designed for the fashion forward surfer this pad features a custom one of a kind plaid pattern, 3 pc design, contoured arch, and 27 mm kick tail. The Brit Model comes available in three different color ways. Famous Traction features top quality ultra-light EVA combined with our signature custom grip pattern to insure you have the best grip available that’s easier on the skin. Our traction is now thinner and lighter than ever before to give today’s surfer better board sensitivity and performance. We only use the finest waterproof adhesives to insure our traction stays on your board. All Famous Traction is team tested and designed.
JAMES Wood. photo l r warden
THE BRIT.
FEATURES
Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed Unique patterns and designs
COLORS White Black Blue
TRACTION | 18
Nathaniel Curran Pro Model. Designed with Oxnard California’s Nathaniel Curran, this pad features a one of a kind Argyle pattern, 3 piece design, contoured arch, and 27mm kick. The Argyle Model comes available in three different color ways. Famous Traction features top quality ultra-light EVA combined with our signature custom grip pattern to insure you have the best grip available that’s easier on the skin. Our traction is now thinner and lighter than ever before to give today’s surfer better board sensitivity and performance. We only use the finest waterproof adhesives to insure our traction stays on your board. All Famous Traction is team tested and designed.
THE ARGYLE.
FEATURES
Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed Unique patterns and designs
COLORS Blue Black Green
TRACTION | 20
Killian Garland Pro Model. Designed with Central California’s Kilian Garland, this pad features a unique cutout design to make it extremely light and grippy. Other features include a 3 piece design, contoured arch, and 27mm kick. The Lucky 13 comes available in four unique color ways. Famous Traction features top quality ultra-light EVA combined with our signature custom grip pattern to insure you have the best grip available that’s easier on the skin. Our traction is now thinner and lighter than ever before to give today’s surfer better board sensitivity and performance. We only use the finest waterproof adhesives to insure our traction stays on your board. All Famous Traction is team tested and designed.
photo l s deroulet
THE LUCKY 13.
FEATURES
Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed Unique patterns and designs
COLORS Burgundy Black Blue Green
TRACTION | 22
Kalani David Pro Model. Designed with Oahu HI’s, Kalani David, this pad features a Bad Brains inspired pattern, 2 pc design and 27mm kick tail. The Riot Squad comes available in five different color ways. Famous Traction features top quality ultralight EVA combined with our signature custom grip pattern to insure you have the best grip available that’s easier on the skin. Our traction is now thinner and lighter than ever before to give today’s surfer better board sensitivity and performance. We only use the finest waterproof adhesives to insure our traction stays on your board. All Famous Traction is team tested and designed.
THE RIOT SQUAD.
FEATURES
Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed Unique patterns and designs
COLORS
Red/Yellow/Green Black/Yellow Black/White Black/Red Black/Blue
TRACTION | 24
Matt Rockhold Pro Model. Designed with Santa Cruz, CA standout Matt Rockhold, this pad features a unique camouflage pattern, 5 piece design, contoured arch, and 27mm kick. The BDU Model comes available in a green camo color way. Famous Traction features top quality ultralight EVA combined with our signature custom grip pattern to insure you have the best grip available that’s easier on the skin. Our traction is now thinner and lighter than ever before to give today’s surfer better board sensitivity and performance. We only use the finest waterproof adhesives to insure our traction stays on your board. All Famous Traction is team tested and designed.
THE B.D.U.
FEATURES
Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed Unique patterns and designs
COLORS
Green Camo
TRACTION | 30
SERIES
The F2 model features a 2 pc design, no arch, and 27mm kick tail. * F3 Model shown above.
25 | TRACTION
The F3 model features a 3 pc design, contoured arch, and 27mm kick tail.
The F5 model features a 5 pc design, contoured arch, and 27mm kick tail.
THE F SERIES.
FEATURES
Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed Unique patterns and designs
COLORS Black Charcoal White Green Blue Red
TRACTION | 26
ECO SERIES
The Eco F Series models are made responsibly by using only recycled materials and feature three custom earth tone color ways. All Famous Traction is team tested and designed.
The F2 model features a 2 pc design, no arch, and 27mm kick tail. The F5 model features a 5 pc design, contoured arch, and 27mm kick tail. * F2 Model shown above.
27 | TRACTION
The F3 model features a 3 pc design, contoured arch, and 27mm kick tail.
The F5 model features a 5 pc design, contoured arch, and 27mm kick tail.
Recycled EVA FOAM.
THE ECO F SERIES.
FEATURES
Recycled Foam Custom grip pattern Contoured arch bar 27 mm kick tail Ultra waterproof adhesive Team tested and designed
COLORS Black Green Navy
TRACTION | 28
dustin Barca.
photo l r hennings
LEASHES
THE DELUXE.
THE TIMMY PRO.
THE BRIT.
THE FIGUEROA.
THE RIOT SQUAD.
Sizes and Colors
5’ Competition, .220in. Cord 6’ Competition, .220in. Cord 6’ Deluxe Everyday, .270in. Cord 7’ Deluxe Everyday, .270in. Cord 8’ Deluxe Everyday, .270in. Cord 8’ Deluxe Big Wave, .310in. Cord 9’ Deluxe Everyday, .270in. Cord 9’ Deluxe Big Wave, .310in. Cord 10’ Deluxe Everyday, .310in. Cord 10’ Deluxe Big Wave, .310in. Cord
FEATURES
Duel 8 mm stainless steel swivels Fusion bonded joints Top quality urethane cord Custom folded ankle cuffs Precision molded end fittings Key pocket Removable rail saver
COLORS
Red Black Blue
COLORS
Red Black Blue
COLORS
Blue Black
COLORS
Green Black
COLORS
Red Green Black
LEASHES | 32
TEES
THE CORPORATE.
COLORS
100% Premium Ring Spun Cotton Pre-shrunk. Colors: Black and White
33 | TEES
THE GREEN LABEL.
COLORS
100% Premium Organic Cotton with Reactive dyes. Colors: Black and White
THE FMS.
COLORS
100% Premium Ring Spun Cotton Pre-shrunk. Colors: Black and Gray
THE PIXEL.
COLORS
100% Premium Ring Spun Cotton Pre-shrunk. Colors: Black and White
THE REFLECT.
COLORS
100% Premium Ring Spun Cotton Pre-shrunk. Colors: Navy and White
TEES | 34
HATS
THE F FLEX.
COLORS
6 Panel, taped seams, wool-like textured fitted cap by Flexfit. Colors: Black and Gray
35 | HATS
THE FAMOUS FLEX.
COLORS
6 Panel, taped seams, wool-like textured fitted cap by Flexfit. Colors: Blue, Black, Gray
THE CORPORATE.
COLORS
5 Panel. seamless polyester foam front and adjustable nylon mesh back. Colors: Black and Red
THE GREEN LABEL.
COLORS
5 Panel, seamless polyester foam front and adjustable nylon mesh back. Colors: Green and Black
THE HOLLYWOOD.
COLORS
5 Panel, seamless polyester foam front and adjustable nylon mesh back. Colors: Gray, Black, White
HATS | 36
COMBS
THE FAMOUS WAX COMB.
THE STICKER COLLECTION.
STICKERS
COLORS
Famous Wax Combs feature a unique round design for the ultimate hand comfort when scraping and combing. Other features include comb, scraper, and a rounded scraper to get in the hard to scrape pressure dings.
37 | WAX COMBS
STICKERS | 38
39 | PRODUCT M ATRIX PRODUCT MATRIX | 40
THE F5 ECO
THE B.D.U.
THE RIOT SQUAD
THE F3 ECO
THE F2 ECO
THE ISLAND PRIDE
THE ARGYLE
THE F5
THE BRIT
THE LUCKY 13
THE F3
THE FIGUEROA
THE F2
THE TIMMY ECO
THE TIMMY PRO
TRACTION
41 | PRODUCT MATRIX PRODUCT MATRIX | 42
WAX COMBS
REGULAR
ORGANIC
WAX
THE HOLLYWOOD
THE RIOT SQUAD
THE GREEN LABEL
THE CORPORATE
THE TIMMY PRO
THE FAMOUS FLEX
THE CORPORATE
THE F FLEX
THE REFLECT
THE PIXEL
THE FMS
THE GREEN LABEL
TEES
THE DELUXE
LEASHES
HATS
THE FIGUEROA
THE BRIT
Famous Boarding Waxes, LLC | www.famouswax.com