Business Direction 54 by Distinctive Media Group Ltd

Business Direction

THE RISING COST OF BUSINESS Issue 44 52 54 July/August March/April 2020 2018

FIRSTWORD

BUSINESSES FACING A CHALLENGING ENVIRONMENT

ction Business Dire

RISING COST S OF BUSINES 54 52 Issue 44 2018 gust 2020 March/April July/Au

BUSINESS DIRECTION Business Direction, Herefordshire & Worcestershire Chamber of Commerce’s full colour bi-monthly publication. Designed and produced by business people for business people. Distributed to 4,000 businesses. The deadline for the 'Future Workforce is a Skilled One' edition is Wednesday 25 March 2020 Please send all submissions to businessdirection@hwchamber.co.uk

EDITOR

Rahim Bas 01905 673 639 businessdirection@hwchamber.co.uk

EDITORIAL & SUBSCRIPTIONS

businessdirection@hwchamber.co.uk 01905 673 639 www.hwchamber.co.uk/business-direction

PRODUCTION & DESIGN

Distinctive Publishing, 3rd Floor, Tru Knit House, 9-11 Carliol Square, Newcastle, NE1 6UF www.distinctivepublishing.co.uk

ADVERTISING

Angie Smith Business Development Manager, Distinctive Group 0191 5805472 angie.smith@distinctivepublishing.co.uk

FEATURE EDITORS

Helen Compson helen.compson@distinctivegroup.co.uk

First Word Chamber News

4-5 6

The first quarter of 2020 has seen a historic landmark as the UK is now no longer a member state of the European Union for the first time in over 40 years. This is not the beginning of the end, only the end of the beginning as the Prime Minister’s dedicated task force have until the end of 2020 to negotiate our future relationship with the EU.

Business News

In the meantime, the country is currently in the transitional period where the UK still adopts the EU laws on trading and we remain in the Customs Union until December, for the majority of local companies, it should be ‘business as usual’.

Skills

Business News

This edition of Business Direction focusses on the rising cost of business in the two counties, we look at businesses that have felt the effect of this including, the consequences of cybercrime costs, and how access to finance is changing the way businesses operate. This edition also welcomes Titania, mfg Solicitors and GJS Dillon as our cover features.

10-11

Policy News

Focus on Technology 12

Chamber Business Training 18-19 Chamber Events

20-21

Business News

24-25

Big Interview

26-27

March will mark the launch of the Chamber’s Business Manifesto 2020-21, where we will welcome over 120 guests to Yamazaki Mazak, on Friday 20 March. The event is open to Members and Non-members and will detail the key barriers to growth that have been identified by consulting with over 4000 leading businesses from across the region and the initiatives that the Chamber will put forward to local and national government over the next 12 months.

Feature

28-29

Tourism

Movers and Shakers

We are also delighted to welcome guest speaker, Adam Marshall, Director General of the British Chambers of Commerce who will be providing a local and national perspective on the business environment at the launch event.

New Member Proflies

Business can also register their interest to the Chamber Business Expo, in association with Hewett Recruitment. Taking place on Thursday 12 March at Three Counties Showground, Malvern. The two counties biggest business exhibition is a great chance to network with professionals in our dedicated networking zone, raise your business profile and make new business contacts with the 120 exhibitors from various business sectors. To preregister now, please visit our website at www.hwchamber.co.uk/events/business-expo.

Two Counties 31 Worcestershire Business Central 35

Patron & Strategic Members 38-39 International Trade

40-41

People to do Business With 44-45 Charity News 47 Business News

Member Benefits 49 Last Word

This year’s Expo also presents the opportunity for businesses who exhibit, the chance to sell their products at the event to around 800 delegates. Please note any food and drink items sold must have ingredients clearly labelled and must have the correct hygiene certificates. The day will also feature a number of free-to-attend seminars including the Budget Briefing, where we will be joined by guest speakers Bishop Fleming who will be talking through what the announcements from the budget mean for the business community. Businesses can also find out what exactly 5G is, its potential and how it will help your company in our 5G, The Future of Telecoms free seminar, in partnership with Ubi-Tech (3R) Ltd.

26-27

We are also delighted to welcome Bert Bassett, Business Development Director at Ebay, who will deliver the How to Work Local and be Global free seminar. Disclaimer: Whilst every effort is made to ensure accuracy, the publisher accepts no responsibility for omissions or errors within this publication. Editorial submissions are included at the discretion of the editor. The opinions expressed in articles and letters within this publication are not necessarily those of the Chamber. All offers, promotions and competitions appearing in Business Direction are the sole responsibility of the advertiser/ promoting party and Herefordshire & Worcestershire Chamber of Commerce does not accept any responsibility for any representations made within them.

Finally, I’d like to wish good luck to all those who have already entered the Chamber Business Awards 2020! The deadline for applications will close on Friday 27 March at 4.00pm, and I look forward to seeing all the entries. Best wishes, Sharon Sharons@hwchamber.co.uk

Our Patrons are:

March/April 2020

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

CHAMBERNEWS

CHAMBER CHAMPIONS HELP TO REDUCE MENTAL HEALTH STIGMA

BUSINESS LEADERS GATHER FOR ANNUAL BLACK-TIE EVENT On Thursday 5 December, businesses from across the region gathered to celebrate success and attend the Herefordshire & Worcestershire Chamber of Commerce’s annual winter Business Leaders Dinner at The Abbey Hotel in Malvern as part of the business leaders series. This glamourous invite-only black-tie event welcomed over 100 professionals from the two counties most successful businesses with the likes of Worcester Bosch, Yamzaki Mazak, OGL Computer, Bishop Fleming, Morgan Motor Company, NatWest & Harrison Clark Rickerbys all in attendance.

was Olympic gold medallist Alex Gregory MBE, who recounted his incredible rise to victory within rowing.

The keynote speaker for the evening

www.hwchamber.co.uk/join-today

With a sumptuous three course meal, the ‘Winter-Wonderland’ themed event was a huge success with guests commenting on how inspirational Alex Gregory was and what a great night was had by all. The Business leaders series are exclusive to our Patron and Strategic Members, to find out more about the benefits of these levels of Membership, please visit our website or contact our Membership Team on 01905 673611.

The Chamber is very proud to continue to be a partner in the Time to Change Worcestershire hub. Having signed the employer pledge in September 2018, there are now 10 time to change workplace champions who are actively involved in promoting key messages and organising initiatives to help reduce the stigma associated with mental health. The Chamber would love to hear from employers who would also like to become involved with the programme by signing the pledge and making a difference. Time to change has recently launched a new action plan for their Employer Pledge, which supports organisations to put in place best-practice interventions and policy that promote a positive mental wellbeing. For further information regarding the Time to Change Employer Pledge please email employers@ time-to-change.org.uk or use the QR Code here.

MICHELIN STAR PENSONS HOSTS WORCESTER WOMEN'S BUSINESS FORUM 40 attendees gathered for the Herefordshire & Worcestershire Chamber of Commerce’s Worcester Women’s Business Forum, in association with Bishop Fleming. The event was held on Wednesday 15 January at the picturesque Pensons at the Netherwood Estate where guests had the opportunity to engage in networking over tea, coffee and brunch. Inspiring motivational talks were given by Wendy Andrews, VAT Director at Bishop Fleming, Emma May White, from Real World Coaching, Peta Darnley, Owner of Pensons at the Netherwood Estate, and finally Nicola Whiting, Chief Strategy Officer at Titania. Guests were impressed with the speakers as well as with the venue and welcomed the time allocated for networking with other businesses attending the event. On the success of the Forum, Sharon Smith, HW Chamber Chief Executive, said: “The Chamber is proud of our ever popular, growing Women’s Business Forums in both Herefordshire and Worcestershire, alongside

our Women’s Business Conference. Although officially open to all genders, the group provides an opportunity to network at a different time of the day that may be more conducive for some women, and feedback is that whilst never excluding anyone, sometimes groups with common features – be that business sector, gender, age or anything else – enjoy the opportunity to discuss similar challenges or thoughts with that group.” “From my perspective, I think we should celebrate this service. There are still widely reported national issues around gender equality in senior positions, and the gender pay gap, so why not enable women to continue their learning and development in whatever style forum meets their needs.” The next event will be held on Thursday 30 April, if you would like to attend this event please do get in contact with our events team on 01905 673612 or email events@hwchamber.co.uk www.hwchamber.co.uk/events

March/April 2020

CHAMBERNEWS

CHAMBER BUSINESS AWARDS 2020 ARE OPEN! Over 50 prospective award winners met in January at Worcestershire County Cricket Club, to be informed about the awards entering process and also the regional and national processes, the new online entry system was also explained to attendees. Entries for the 2020 Chamber Business Awards are now open. The black-tie event, sponsored by FOLK2FOLK, will take place on Thursday 2 July at the Worcester Arena. With over 680 guests, the awards are one of the highlights of the Herefordshire & Worcestershire business calendar. All businesses are encouraged to enter at least one of the 15 categories available this year, including two brand new categories

for the 2020 awards; Commitment to the Community, sponsored by Sanctuary Group and Excellence in Sustainability, sponsored by Business Energy Efficiency Programme. The Awards are free to enter for Members and Non-members of all sizes and sectors. For further information on the awards please contact our events team by email on events@hwchamber.co.uk or call 01905 673 612 www.hwchamber.co.uk/events/business-awards Entries for the 2020 Chamber Business Awards are now open, to start your submission visit here:

LEADING FIGURES IN BUSINESS GATHER AS REGISTRATIONS OPEN FOR WORCESTERSHIRE LEP’S ANNUAL CONFERENCE Business leaders from across the county joined the Worcestershire Local Enterprise Partnership’s (LEP) team for the launch of the Worcestershire LEP’s 2020 Annual Conference, and businesses are being encouraged to register their place. Over 400 delegates are expected to attend this year’s conference from 8.30am to 1.00pm on Tuesday 31 March 2020, which will take place at the University Arena, Worcester for the first time. This year attendees will for the first time, be able to personalise their Conference experience by signing up to two of the most relevant issues facing their business, providing access to personalised breakout workshop sessions. The annual conference will also provide a much larger exhibition area, with the

opportunity for over 50 businesses to exhibit. Gary Woodman, Chief Executive of Worcestershire Local Enterprise Partnership, said: “We’re delighted to open registrations for our Annual Conference and we look forward to sharing the very latest in industry developments that are relevant in 2020. With our high-profile event taking place in a much larger venue this year, we are looking forward to welcoming an even larger audience and many more exhibitors.” To reserve your place at one of the county’s most popular business events, visit the Worcestershire LEP Annual Conference 2020 website. www.wlepconference.co.uk

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

CHAMBER NAMED AGAIN ON THE SUNDAY TIMES TOP 100 LIST The Herefordshire & Worcestershire Chamber of Commerce has again been named in The Sunday Times Top 100 not for profit Organsiations To Work For 2020. The list spotlights the 100 companies in the ‘Not for Profit’ category with the highest Best Companies Index scores. The Chamber was listed as the 20th best not for profit organisation to work for in 2020 along with being awarded the Best Improver in a ceremony held in London. Commenting on the award, Sharon Smith, Chief Executive, said: “I am delighted that the Chamber has been recognised on a national scale, this year is the highest rank we have achieved in The Sunday Times Top 100 list, which recognises the high level of support offered internally." Read more by scanning the QR code.

BUSINESSNEWS

ORCHARD HEALTHCARE OFFER NEW EMPLOYEE ASSISTANCE PROGRAMME

SB PRINT ARE CELEBRATING FIFTY YEARS IN BUSINESS The family-run company was established in 1970 by Barry Hodgetts and enjoyed steady growth in the 1970s and 80s, employing 16 people at its former factory in Stourport. Barry's son Simon joined in 1992 and is MD of today's more streamlined organisation. Simon Hodgetts, Managing Director of SB Print, said: "Nowadays the print trade is broader and more technology-driven. Many of our customers, who range from start-ups to public sector bodies, want to work with a complete solutions provider whom they can trust with all their tangible marketing assets. We've adapted to changing trends by investing in digital technology and new strategic partnerships." 50 years on Barry still supports production whilst managing some longstanding accounts and Simon's wife Rachael has applied both her interest in sustainability and her marketing experience to helping customers with a wide range of awards, corporate gifts and badges. www.sbprint.co.uk

THURSFIELDS OFFER FREE PERSONAL LEGAL WORKSHOP FOR EMPLOYEES The impact of personal wellbeing on a business is not something to be overlooked, these workshops help to ensure that your staff are aware of the processes and services available to ring-fence their future. Thursfields Solicitors are offering a free tailored workshop at their offices or at a businesses premises. The workshops will cover; wills & trust, family matters, conveyancing and wealth protection. The workshops will present an opportunity to hear from experts at the law firm on the above matters and provide solutions for your employees personal legal requirements.

Orchard Healthcare, the Worcester-based health cash plan provider have recently added an Employee Assistance Programme (EAP) to their health and wellbeing product range. Jane Hopley, Chairman, said "We have recognized that companies are increasingly looking for affordable ways to support their employees health and wellbeing. Our health cash plan provides the support for health related concerns and the newly added EAP service will provide assistance for any wellbeing concerns including mental health." Orchard Healthcare have signed a deal with Validium, one of the country’s leading EAP providers, enabling them to offer a discounted EAP alongside the health cash plan. The EAP includes face to face counselling as well as 24/7 telephone support. For more information on Orchard Healthcare’s health and wellbeing support contact Orchard Healthcare www.orchardhealthcare.co.uk

For further information on the workshops please visit www.thursfields.co.uk/ensure-youremployees-are-protected-2 or call 0345 2073728

THE GROWING IMPACT OF SUSTAINABILITY FOR SMALL AND MEDIUM SIZED BUSINESSES The traditional cost of energy is continually rising, the big question is, how can we reduce the overall cost of our energy, and stop the continual price rises? Caplor Energy state that the key point for business owners to remember when looking at their day to day costs, is that they could invest in renewable energy to reduce their energy bills in the long term. It’s all about making the correct investment decisions to manage the long-term sustainability of your business, as well as the environment. One of the historical barriers to this is the need to find capital to invest in renewable energy. Today, there are lots of ways to

options at very low interest rates, making it easier to make the right choices. But businesses can still demonstrate their green credentials with simple items such as LED lightbulbs, more efficient heating, looking at efficient transportation and vehicle emissions. All of which will have the added benefit of lowering their day to day operating costs. generate that capital - it can be borrowed, come from cash reserves if available, grants or funding or be achieved through various financing arrangements. This means that the traditional capital barriers are being reduced with the availability of funding

Making the right decisions can actually be good for your business. It doesn’t have to cost a fortune to be sustainable, we just need to play our part with a hugely increased sense of urgency. www.caplor.co.uk

March/April 2020

CUTTING YOUR CARBON FOOTPRINT FOR COMPLIANCE Changes to Minimum Energy Efficiency Standards As you may be aware, the Minimum Energy Efficiency Standards (‘MEES’) came into force in April 2018. So whilst MEES created a legal obligation on commercial landlords setting a minimum band of an E rating relating to Energy Performance Certificates (‘EPC’) for all new commercial lettings, it was only the first stage of the move towards more energy efficient commercial buildings. We are therefore now rapidly approaching the second significant deadline set by the government of 1st April 2023. This date may seem a long way off, however it potentially places a huge burden on landlords. That’s because the 1st April 2023 is the deadline for landlords to improve their properties to ensure that the energy rating for all existing leased premises, granted prior to 1st April 2018, have a minimum Energy efficiency rating of ‘E’. If you are a commercial landlord that also owns residential investment properties, you should note that the deadline to improve the energy rating for existing lettings for residential proprieties to an E rating is 1st April 2020. We trust your lettings agent has been in touch. Landlords should act now to ensure that they have complied with the regulations before the deadline or risk facing penalties. The Governments’ recent consultation has now outlined their aims to deliver energy and carbon savings in the medium term. By 1st April 2030 they will seek to

Holly Kisiel

achieve EPCs of a B rating for all future commercial lettings. This will create a significant duty on landlords to improve their properties so they are energy efficient, with works possibly costing thousands, in order for a landlord to legally let their property.

WHAT ARE THE PENALTIES FOR NON-COMPLIANCE? Non-compliance of MEES could be extremely costly for a commercial landlord as penalties are calculated on the rateable value of the property. Landlords could see themselves fined from £5,000 to £50,000. There is also a penalty for failure to comply with a penalty notice within 3 months, the additional fine ranges from £10,000 to £150,000. You have been warned!

COMMERCIALLY SPEAKING… Jane Rudge The result of the statutory measures mentioned above will mean landlord’s costs may increase in the short term (and therefore affect income levels) however in the long term bringing properties up to standard could potentially increase the value and attract more competitive lending rates from mortgage lenders. It would therefore be wise for landlords to plan ahead to meet the 2023 standards over the coming 3 years and so avoid paying out large expenses in the rush to meet the statutory requirements before the deadline.

If you do have any questions as a commercial landlord please contact Holly Kisiel, Commercial Property Solicitor on 01905 730450 or email hkisiel@thursfields.co.uk

CLOUD FOR DIGITAL TRANSFORMATION: It’s hard to imagine a world without cloud technology. From social platforms like Facebook and Twitter, to Skype, Whatsapp and even Netflix. When it comes to business, cloud technology has enabled us to use our most productive tools over the internet, allowing you to work on documents, presentations or spread sheets from anywhere, at anytime. However, many businesses have not yet fully embraced the potential of cloud, perhaps only utilising one or two services. When it comes to digital transformation, cloud offers a multitude of opportunities, from cost effective solutions to business flexibility. Whether your business is looking to replace tired IT systems, avoid spend on refreshing kit, or simply start from scratch, cloud offers the cutting edge technology to transform your digital workplace.

COST EFFECTIVE: Although the prospect of digital transformation seems costly, cloud offers a scalable service model, where organisations simply pay for the resources they need, particularly when technology sits idle during periods of lower demand.

Time consuming data processing and software patching are made redundant with cloud freeing up vital resources and removing unnecessary business expenditure such as computer equipment, hardware and software. Ultimately, businesses can save both time and money by streamlining operations into one accessible cloud platform or service.

SECURITY: Most organisations are now aware of the implications of storing data in-house, whether via desktop folders, hard drives or even basic filing cabinets. It only takes one unexpected data breach, system shutdown or disaster to lose all of this critical information, with detrimental costs to the business. Cloud enables businesses to easily create multiple backups of data, alongside high performing cyber security solutions that minimise the risk of security breaches and downtime.

RAPID PROTOTYPING: For digital transformation to work, organisations must innovate, test and implement technology. Cloud provides a flexible platform where organisations can easily build, test and deploy applications without the need to set up complex infrastructure or invest in costly hardware. When developing your

digital technology, cloud allows your organisation to experiment with multiple applications, on varying platforms throughout your transformation phase.

BETTER COLLABORATION: With many organisations still operating on disparate systems, cloud enables businesses to communicate and collaborate in a single unified environment. The ability to access data anywhere, at anytime means employees can work in real time from a central digital location, saving on duplicate data and ensuring everyone has the right access to the information they need. EBC Group are an award winning cloud and managed service provider, providing a number of cloud solutions to organisations across the UK, including; Private, Managed and Hybrid. As winner of ‘Cloud Project of the Year’ at the national SDC Awards, EBC Group have helped a number of organisations across the region implement cloud solutions, helping to transform their workspace into a high performing digital environment. For more information about EBC Group’s cloud solutions visit www.ebcgroup.co.uk/cloud, or contact hello@ebcgroup.co.uk or 0121 585 4400.

your workplace in the cloud private | managed | hybrid | recovery ebcCloud makes moving your workplace to the cloud simple. Our high performance, ultra-secure, cloud and disaster recovery platform provides unrivalled communications, connectivity and security.

T: 0121 585 4412 E: hello@ebcgroup.co.uk W: www.ebcgroup.co.uk/cloud

March/April 2020

POLICYNEWS

BUSINESS COSTS PROVE BIGGEST BARRIER TO GROWTH IN 2020 MANIFESTO Businesses repeatedly report that rising costs are squeezing profit margins and placing insurmountable pressure on operations. With the increases to the national minimum wage, the introduction of IR35 and the prospect of extended producer responsibility for the costs associated with waste products, it is likely that the financial burden for businesses will only increase as we enter a new decade. As the Chamber commences data collection for the first quarter of 2020, the political certainty delivered by the results of the general election, and the single

010

party majority which now exists in the commons, should translate into an uptick in economic activity. With the domestic deadlock broken, the new government has every opportunity to give business the practical advice and structured guidance it needs to make a smooth exit from the EU. As we approach the March 2020 budget, businesses will be keen to see reforms to business rates. Some much-needed relief from the overflowing costs that have become a critical burden for businesses will be welcomed. Exchange rates and remaining competitive in the context of such huge political and economic upheaval remained the primary causes of concern for businesses in 2019. Where historically corporation tax and business rates would have topped business concerns every quarter, the political and economic context of the past two years of EU exit negotiations have

shifted the focus of businesses. At the time of writing, the Chamberâ&#x20AC;&#x2122;s 2020 Business Manifesto is in the process of being produced. The manifesto is an evidence led report which outlines the priorities of the business community in Herefordshire and Worcestershire. This year the Chamber will be joined by the Director General of the British Chambers of Commerce, Adam Marshall, to launch the 2020 Business Manifesto at Yamasaki Mazak on Friday 20 March 2020. Booking is recommended as this is an immensely popular event, with over 120 businesses joining us last year. To secure your place, email events@hwchamber. co.uk.

March/April 2020

POLICYNEWS

BUSINESS PLANNING IN UNCERTAIN TIMES

During the last few months of 2019, businesses have faced a challenging environment. A second EU Exit deadline during October, followed by a general election in December has taken uncertainty to new heights. Never before has the political arena been so closely wedded to economic activity. It is immensely frustrating for businesses to constantly prepare for a myriad of potential outcomes. Although preparing for a range of scenarios is time consuming and frustrating, it has never been more important for businesses to formulate or review their current business plan. It is certainly of concern that the Herefordshire & Worcestershire Chamber of Commerce Q4 Quarterly Economic Report, produced in partnership with Bishop Fleming, revealed that only 50% of businesses from across the two counties have a formal written business plan. The remaining 50% either reported that they do not have a strategic business plan or the plan they do have is not documented.

It will come as no surprise to see that the larger a company, the more likely they were to have a documented business plan. On average, just 15% of businesses with 50 or more employees had an undocumented business plan. By comparison, 37% of businesses who had less than 50 employees had an undocumented business plan. SME’s account for the overwhelming majority of the UK economy – employing 60% of the workforce and representing 99.9% of the business population across the UK. It is surprising, therefore, that this report, drawn from a representative sample from the two counties, demonstrates that only 60% of SMEs have a formal documented business plan. Chris Walklett, Tax Partner at Bishop Fleming, has advised four key steps for a company to address when creating a business plan: Vision – What is the company trying to achieve. Objectives – Defining what the vision means in measurable goals. Controllables – The strategy that will help you achieve your objectives based on what you can control.

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

Behaviours and values – engaging your people in the company’s business plan to ensure they embody the behaviours and values that will result in success. Although the unprecedented changes to regulatory alignment with the EU do bring challenges, businesses should use this uncertainty to trigger a business plan review. With the result of the general election established and the passing of the EU Exit deadline to the 31st January 2020, businesses should use the coming months to review their plans and engage in strategic thinking. Businesses who invest their time in such planning will find the potential fiction and additional costs, which may arise as a result of the new regulations and policies which are implemented after the transition period, easier to navigate. If you would like to find out more about the work the policy department does, including how we represent the views of the business community through our programme of research and engagement, sign up to the policy newsletter by contacting policy@hwchamber.co.uk

011

FOCUS ON TECHNOLOGY

YOU COULD BE MORE SUCCESSFUL USING LINKEDIN. HERE’S HOW. The mission statement for LinkedIn is to ‘make the world’s professionals more productive and successful’. Who wouldn’t want to ride the wave of a global technology company that measures its success by how successful it makes you? There are so many ways to market yourself, and your business, in the digital age. They don’t all lend themselves to being measured particularly well either. Many of us have heard stories of companies spending large sums of money on search engine optimisation, or online advertising or on new websites and never seeing a return on investment. LinkedIn bucks this trend. When we were designing our specialist LinkedIn marketing, growth and lead generations services, one thing was clear to us – what makes LinkedIn so fundamentally different from other methods of marketing is that you are engaging with named decision makers. You can be clear about who you are aiming your messages towards and how best to add value and build relationships. Measurement is far easier – being based on who you have converted from being an online LinkedIn connection, to being an offline sales opportunity, and ultimately which connections convert into customers. As time has gone on, trends and best practices have emerged that can guide you and help build a steady pipeline of business. Authenticity is key Concepts such as ‘personal brand’ and ‘authenticity’ are highly important. If you are involved in a B2B marketplace, then the chances are high that your target customers are using the LinkedIn platform. Unlike the other major social networks, LinkedIn is unique with the quality of its users and the quality of the content that’s shared. Some interesting statistics: 40% of active LinkedIn users log in daily. Some 45% of LinkedIn users are involved in senior management or have decision making authority. LinkedIn Is the #1 channel B2B marketers use to distribute content.

012

LinkedIn accounts for more than 50% of all social traffic to B2B websites and blogs. Senior executives and decision makers place a high degree of trust in the content they find on the LinkedIn platform. Used well, the LinkedIn platform is akin to a living, breathing CRM system. Generating leads via the LinkedIn platform requires three primary components; time, consistency and skill. In practice, most salespeople must balance the use of their time against other competing priorities. Efforts to gain the most significant benefit from the platform can be drowned out by the noise of other sales tasks. Collate Systems address the 3 primary components of LinkedIn success head on. Our tools, expertise and approach allow us to add the equivalent to 30-40 hours of LinkedIn productivity per week for each sales executive using our services. And our approach is based on 6 principles of Influencing; reciprocity, scarcity, authority, consistency, liking and consensus.

There is no ‘one size fits all’ approach with our services. However, for each client we create a unique lead generation plan that selects the most appropriate of our tools and aligns them against budget and ambition. The future of social selling is replacing traditional sales. The act of cold calling will become harder as intelligent buyers look for social proof of a company, service or person before allocating their important time. We are experts at what we do. Our positioning is that we hold accreditations directly from LinkedIn for getting the most from the platform. Further, we have in-house technology that significantly extends sales capacity by 30 – 40 hours per week and we have created unique social selling processes that combine our knowledge and technology. We take great pride in helping our clients to win more business on LinkedIn. Why not get in touch to find out how we can take your business to the next level using LinkedIn? Contact Martyn Allan on 01684 439 673 or martyn@collatesystems.com

Importantly, we do not claim to offer ‘instant fixes’ or ‘magical solutions’ to lead generation. Instead, our services deliver a long-term strategy that builds relevant audiences, engages with them, builds rapport and shares interesting content.

March/April 2020

INTELLIGENCIA TRAINING COMMENCE DELIVERY OF NEW HIGH PROFILE COUNTER-FRAUD APPRENTICESHIP Intelligence training specialists Intelligencia Training have recently included the Government’s new Counter-Fraud Investigator Apprenticeship Standard to its portfolio of established, innovative intelligence and risk apprenticeships. The new Counter-Fraud Investigator Apprenticeship Standard was developed by a consortium of sector specialists from within a range of high profile organisations, including Cabinet Office, HMRC, NHS Counter-Fraud and many local authorities, to recognise the skill set and experience required to operate within these challenging roles. The ability to professionalise and formalise the way in which many organisations operate delivers significant advantages.

4 SUCCESS Older workers employed within Worcestershire can access FREE training at local colleges. Funded by the European Social Fund and delivered by WCG, Train 4 Success (T4S) gives older Worcestershire workers an opportunity to boost their workplace skills and knowledge – AT NO COST.

The Fraud Investigation Standard was developed to provide a recognised and robust pathway for fraud investigators that would allow for parity across sectors and comprehensive development of all knowledge, skills and behaviours associated with being an effective and competent investigation professional.

A wide range of courses take place at WCG colleges, including Evesham, Pershore, Malvern Hills and Leamington Spa.

Building on from their success in delivering cutting edge intelligence and analytical training within both public and private sectors (including Government agencies, public sector departments, law enforcement and custodial sectors, local authorities and the banking / insurance sectors) Intelligencia Training are confident their exposure and experience gained within existing counter-fraud departments will provide tangible benefits.

Eligible individuals must be aged 50 or over and work for a company with no more than 250 employees and a max £50m turnover.

Intelligencia Training’s Commercial Director – Nick Atkinson, commented, “We are proud to announce that we have added this long awaited Apprenticeship standard to our portfolio of cutting edge training programmes to support further our growing number of high profile public and private sector clients. Our engaging delivery models and highly skilled tutors, that include those who have operated within senior intelligence and counter-fraud roles, will bring significant new skills, knowledge and behaviours to benefit those who, previously, may have not been offered formal counter-fraud training. We are confident that those organisations who have previously utilised our widely publicised intelligence analysis apprenticeship will now look to offer even more role specific programmes to their wider business.”

Course are typically one-day, or part-time over a number of weekday evenings.

You can read more about Intelligencia Training at www.intelligenciatraining.com

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

To find out more or to make a booking, call 0330 135 7218 or email train4success@wcg.ac.uk To see the full course list visit: wcg.ac.uk/trainforsuccess

013

BUSINESSNEWS

THE RISING COST OF BUSINESS AND ITS IMPACT ON DIGITAL MARKETING The rising cost of business is all too apparent in today’s world of red tape, heightening taxes and cybercrime. As a digital first company specialising in digital marketing solutions, LOCALiQ is seeing a growing number of independent businesses looking to media advertising for generating an increased buzz and heightening customer numbers.

GOWLING WLG ANNOUNCES SPONSORSHIP OF TEAM ENGLAND Gowling WLG has been revealed as the first official sponsor of Team England as it prepares its athletes to compete at the Birmingham 2022 Commonwealth Games.

largest ever female and para-sport programme in Commonwealth Games history - and we are proud to be working with them to help them achieve their goals.

The law firm has also been appointed Official Legal Advisers to Commonwealth Games England and will advise the company on a range of services including commercial and contract matters, employment law and data protection in the run up to Birmingham 2022.

Paul Blanchard, Commonwealth Games England CEO, said: “We’re absolutely delighted to have Gowling WLG on board as our first sponsor for Birmingham 2022. Having Gowling WLG as our official legal advisors for this cycle will help to ensure we can provide the best environment for our athletes to perform at their best after years of hard work and dedication to get to the games."

David Fennell, Chief Executive at Gowling WLG, said: "We're excited to support Team England as they get ready for the unique opportunity of a home games. This event will have the

Unfortunately, spending money to make money is a necessity for all businesses. Understanding the return on investment (ROI) for marketing efforts is important to reduce the negative impact of these increasing costs, and also to provide clear financial direction for promotional activities. Digital marketing provides a variety of excellent platforms that can be used to reach specific customer segments, making it easier to place spend more effectively. Going through a marketing partner with award-winning solutions can be a cost-effective way to improve business awareness and expand customer bases. www.localiq.co.uk

www.gowlingwlg.com/en

EBC GROUP PROJECT SAVES AVON AND SOMERSET POLICE £650,000 EBC Group has completed a project with Avon and Somerset Police and Xerox Services to help the force generate print-related savings of at least £650,000 over two years. Steve Hodgson, Head of Procurement at Avon and Somerset Police, said: “To maintain policing levels without dipping into our reserves, we had to look for innovative ways to make savings.” The force asked EBC Group to help by carrying out a benchmarking exercise

014

on managed print value propositions, quality, and compliance with information protection requirements. EBC Group proposed a range of Xerox services to meet the force’s ambitions, as well as further print-related efficiency gains through Xerox's document publishing and production, hybrid mail and Intelligent workplace services, enabling the force to make savings, increase information security, and transform citizen communications. www.ebcgroup.co.uk

March/April 2020

10% discount for Chamber members for any course booking placed before the end of April. Based in Bromsgrove but we travel to you and train on your software Courses include Excel, Power BI, Word, PowerPoint and all the popular software packages We also run courses in Presentation Skills, Negotiation and Influencing Skills and many more Full course list on our website Classroom Training and 1-1; Beginners to Advanced

Get in touch for more details

Established in 1993

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

015

SKILLS

DIPLOMA SUCCESS KEEPS FINANCIAL SERVICES BUSINESS IN THE FAMILY DRP Group CEO Dale Parmenter meets with representatives of Birmingham Hippodrome Education Network

DRPG NAMED AS PROJECT PARTNERS OF HIPPODROME EDUCATION NETWORK As part of their 40th anniversary goal to support 40 CSR projects in their 40th year, DRPG have partnered with independent charity Birmingham Hippodrome by sponsoring 15 places in Hippodrome Young Companies – an initiative which provides world-class professional platforms for talented young performers from Birmingham and the wider region to nurture their artistic talent. Dale Parmenter, DRPG CEO, said: “We are committed to supporting young people in our community and we are delighted to be named one of project partners of Birmingham Hippodrome. As a creative business in the events industry, this project aligns with our own passion and it is fantastic to see local initiatives helping to cater to the younger generation engage with arts and culture."

Emily Newman, who has gained a Diploma in Regulated Financial Planning, has followed in the footsteps of her mother, who runs Jane Newman Financial Planning Ltd. The Droitwich-based firm offers independent and whole market financial advice to individuals and businesses. On her recent exam success, Emily Newman, newly qualified Financial Adviser, said: “I originally planned to study law but decided to switch to financial services after a gap year in Australia. I wasn’t put under any pressure and was always free to follow another career path if things hadn’t worked out.” The future for Jane Newman’s newest graduate apprentice won’t be totally free of textbooks as Emily is keen to gain as much industry knowledge as possible and will be taking further qualifications relating to mortgages, equity release and ultimately achieving chartered status. www.janenewmanfp.co.uk

To support young local talent and Invest with social impact get in touch with Judith Greenburgh, Head of Partnerships and Events on 0121 689 3082.

ATTRACT MORE HIGH SKILLED EMPLOYEES WITH ACCESS TO LOCAL LOW-COST ECO-HOUSING With local house prices firm and rising, attracting those with key skills to south Worcestershire is becoming increasingly difficult. Possible solutions include offering employment with advanced training, affordable eco-housing. New Chamber Member and registered charity EngageMalvern invites all Chamber of Commerce Members within 10 miles of Malvern to join a business consortium to create a Community Housing Trust (CHT), to plan, develop, construct, and operate a Smart Eco-Friendly Village of 100-200 houses. The aim will be to let houses for approximately 60% of market rents for staff on consortium companies aged up to 30 years. Housing will be high standard, using sustainable energy and local electric transport. Some houses will be offered to young employees in the public sector, and to over 65s who release large houses to the CHT. Please register your interest by emailing Eoin McCarthy at eoin.mccarthy@engagemalvern.org.uk.

www.drpgroup.com

AIRBAND HELP APPRENTICE OBTAIN DEGREE WITHOUT ANY STUDENT DEBT Thanks to the growing popularity of higher and degree level apprenticeships, Worcester’s buoyant IT sector is providing an increasing number of local young people with the opportunity to work in this exciting environment without the need to gain a University degree first. Jon Parkes, Service Manager at Airband, said: “Having an apprentice is a wonderful opportunity to gain an extra resource and to mould them to be the perfect fit for your organisation.” Extra support is now on offer for local companies who, like Airband, employ higher and degree level apprentices. Worcester City Council runs an Employers Apprenticeship Grant scheme, which

016

awards up to £2,000 to local companies towards the training costs incurred. Airband successfully applied for the grant to support three higher and degree level apprentices – including Worcester Sixth Form College student Hannah Baylis. She had gained ‘A’ levels in History, Politics, Physics and Maths, but began to question whether a ‘traditional’ route to University was the right one for her. The apprenticeship has offered Hannah the best of both worlds with the chance to work towards a BSc degree in Digital and Technology Solutions from the University of Wolverhampton without incurring any student debt in the process.

L-R: Oliver Roffe, Ella Gwilliam, Marley Adams, Hannah Bayliss, Ellie Pearce

www.airband.co.uk

March/April 2020

BUSINESS NEWS

HOW FINANCE OPTIONS CAN HELP WITH YOUR STRATEGIC CHALLENGES Growth, innovation, working capital and realising shareholder value are examples of strategic challenges that companies face on a year-to-year basis. All these strategies require access to cash. Funding options range from banks, private equity, debt funds, angel investors and crowdfunding. Targeting and entrusting the right funder and funding option is key to the successful implementation of an organisation’s strategy. Companies with strong management and attractive growth plans are more conducive to the private equity model. Buy-outs typically also involve a level of debt financing, while short-term financing projects or working capital support are better suited to debt. A wide number of facilities and funders are available, the most common being invoice discounting, asset-based-lending and cash-flow loans.

Kevin Gates, Managing Director of Neoperl UK

MINIMUM WAGE INCREASE MUST BE APPROACHED IN THE RIGHT WAY Private equity enables acceleration of growth as the company benefits from access to capital, a deep pool of specialist expertise and synergies from portfolio businesses. The first half of 2019 saw a 21% decrease in UK private equity deals completed compared to 2018. Despite this, there is significant appetite from private equity with an estimated $1.7 trillion of dry powder globally for investment. www.bdo.co.uk

Debt requires capital and interest payments, often with covenants to be adhered to. Despite low interest rates, lenders are being more selective to the sectors to which they are lending, as reflected by the volume of UK & Ireland loan deals in the first nine months of 2019 decreasing by 41%.

It was announced in January that the new National Minimum Wage would rise to £8.72 per hour for people aged 25 and over, a rise of 6.2%, will come into effect in April. For this to be sustainable the government must offset the increased charges to businesses that this rise will bring. By raising wage by more than double the rate of inflation, this will pile further pressure on cash flow and possibly eat into training and investment budgets. The change will pose a significant increase in companies wage and pensions costs and present a number of issues to businesses across the country, if not approached with caution. Kevin Gates, Managing Director of Neoperl UK, said: “Whilst it is laudable that government has pledged to give workers the pay rises they deserve, the extent and in particular the rapidity of the increase will add significant cost to the business, and of equal significance, will also have a knock on effect for other pay rates, by tightening the gap and differentiation between the skill levels." www.neoperl.co.uk

GJS DILLON HELPS FELLOW CHAMBER MEMBER RELOCATE IN WORCESTER Worcestershire-based commercial property consultancy GJS Dillon has helped Chamber Patron Member Hewett Recruitment relocate to new offices in central Worcester. Hewett Recruitment is now fully established in high quality first floor office accommodation in the stunning former Royal Worcester Porcelain Works. Ben Mannion, Director at Hewett Recruitment said: “Relocating to new offices was a key part of Hewett’s long term growth plans. Saggar House gives us

the room we need to recruit new members of the team, whilst also providing plenty of meeting spaces that can be used by our clients as well as various other organisations with which we are involved, including the Chamber of Commerce and Worcestershire LEP.” “We are very grateful to Andrew Lewis and the team at GJS Dillon for their efforts in making the negotiations and transition to a new office as smooth as possible.” www.hewett-recruitment.co.uk www.gjsdillon.co.uk

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

From left to right shows Andrew Lewis, GJS Dillon’s Associate Director, Laura Hewett and Ben Mannion, Directors at Hewett Recruitment

017

CHAMBERTRAINING

www.hwchamber.co.uk/training

NEW TRAINING COURSES FOR 2020-21 REVEALED 2019-20 was a great year for the Training Department, the year saw over 130 public training courses delivered and over 50 bespoke days at various companies across the two counties and beyond. As well as this we delivered HR Consultancy services to over 8 different businesses, totalling 12 working days and a handful of 1-2-1 coaching sessions along the way. With an addition of three new Health and Wellbeing courses; Mental Health First Aid Champion, Workplace Mental Health Awareness and IOSH Managing Occupational Health & Wellbeing, these now contribute to a diverse portfolio of training covering Marketing & PR, HR, Legislation & Regulation, Information Technology, Personal Development and Sales & Customer Care. We have continued to deliver our training courses in Hereford after a successful launch in 2017. With 16 courses taking

place throughout 2019-20, we are pleased to announce we are continuing to deliver these throughout 2020-21. Our Excel and PR & Marketing course series are now a regular feature in our Hereford course calendar. Whilst we are continuously expanding our portfolio, if you would like to see any specific training course delivered in Hereford, please get in touch. Not only has our 2020-21 training calendar been released, including two new courses, we also provide the opportunity to hire four newly refurbished rooms.

INTERMEDIATE MICROSOFT WORD

WORKPLACE MENTAL HEALTH AWARENESS

A key competency that supports many day-to-day functions in an organisation. Microsoft Word is one of the most used applications across a variety of sectors. Having staff that are effective, proficient and efficient in their work will support the smooth running of your business and will support your staff in becoming more productive.

Providing participants with comprehensive knowledge and confidence of how to support, recognise and sign-post a person in the workplace who is suffering with mental ill health.

By the end of this course, delegates will be able to understand the benefits of the features within Word and how to use this programme to be more productive in the workplace. Full of hints and tips, this one-day course is broken down into different sections to expand delegates knowledge of the application using working examples and individual exercises.

This one-day course gives a deeper understanding of what mental health is and what factors and triggers can affect wellbeing in the workplace. It also teaches delegates practical skills to recognise their own triggers, including how to manage stress in the workplace. This course is aimed at those who want to gain the necessary skills to have an open conversation and recognise the signs and symptoms of common workplace mental health issues.

OUR NEWLY REFURBISHED MEETING ROOMS ARE NOW AVAILABLE TO HIRE We have four different sized meeting rooms at our Worcester head office, all of which can be adapted to suit your requirements. Situated 5 minutes away from Junction 6 of the M5, they are suitable for meetings, training sessions, interviews or even just some thinking space. With prices starting from £50+VAT and complimentary refreshments and free wifi access, your visitors will be greeted in a courteous and professional manner and our rooms will provide the perfect setting whatever your requirements. For more information and prices, please visit our website: www.hwchamber.co.uk/training/room-hire

With more still to come including a revamped Email Marketing and Google Analytics course, 2020-21 is shaping up to be an exciting year for training. For training updates, don’t forget to sign up to our weekly newsletter by emailing training@hwchamber.co.uk.

Our up to date course calendar can be found on our website, alternatively, if you’d like an electronic copy, please email our training inbox.

018

March/April 2020

CHAMBERBUSINESSTRAINING

TRAINING CALENDAR MARCH - APRIL 2020 MARCH COURSE DATES

MARCH COURSE DATES

Effective Presentation Skills Tuesday 3 March - 9.30am-4.30pm £160+VAT Members £200+VAT Non-members

Writing Effective Marketing Copy Thursday 19 March - 9.30am-4.30pm £160+VAT Members £200+VAT Non-members

Email Marketing Wednesday 4 March - 9.30am-1.30pm £90+VAT Members £110+VAT Non-members

Effective Use of Social Media Tuesday 24 March - 9.30am-1.30pm £90+VAT Members £110+VAT Non-members

Internal Auditor Training Wednesday 4 March - 9.30am-4.30pm £160+VAT Members £200+VAT Non-members

Emergency First Aid at Work Tuesday 24th March - 9.30am-4.30pm £90+VAT Members £110+VAT Non-members

Intermediate Microsoft Excel Thursday 5 March - 9.30am-4.00pm £160+VAT Members £200+VAT Non-members

Managing Performance in the Team Wednesday 25 March - 9.30am-4.30pm £160+VAT Members £200+VAT Non-members

Fire Marshal Training Tuesday 10 March - 10.00am-4.00pm £90+VAT Members £110+VAT Non-members

Introduction to Project Management Thursday 26 March - 9.30am-4.30pm £160+VAT Members £200+VAT Non-members

Mental Health First Aid Champion Monday 16 March - 9.30am-4.30pm £200+VAT Members £250+VAT Non-members

Excel Masterclass Thursday 26 March - 9.30am-4.00pm £200+VAT Members £250+VAT Non-members

APRIL COURSE DATES

Role of the Team Leader Tuesday 31 March - 9.30am-4.30pm £160+VAT Members £200+VAT Non-members

An Introduction to Digital Marketing & PR Tuesday 7 April - 9.00am-1.00pm FREE for Members £110+VAT Non-members

7 Steps to Closing the Deal Wednesday 15 April - 9.00am-4.00pm £160+VAT Members £200+VAT Non-members

Mentoring in the Workplace Tuesday 21 April - 9.00am-4.00pm £160+VAT Members £200+VAT Non-members

IOSH Managing Occupational Health & Wellbeing Wednesday 22 April - 9.00am-4.00pm £160+VAT Members £200+VAT Non-members

Introduction to Microsoft Excel Tuesday 28 April - 9.00am-4.00pm £160+VAT Members £200+VAT Non-members

Effective Time Management Thursday 30 April - 9.00am-4.00pm £160+VAT Members £200+VAT Non-members

IOSH Managing Safely (4 days) Tuesday 17 – Friday 20 March - 9.30am-4.30pm £495+VAT Members £595+VAT Non-members

Professional Telephone Techniques Tuesday 17 March - 9.30am-4.30pm £160+VAT Members £200+VAT Non-members

For more information and bookings contact us on 01905 673 611, training@hwchamber.co.uk or www.hwchamber.co.uk/training Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

019

CHAMBEREVENTS

www.hwchamber.co.uk/events

THE REGIONS’ BIGGEST BUSINESS EXPO Sponsored by Hewett Recruitment FREE SEMINAR How to Work Local and Be Global 1.00-1.30pm

in partnership with Ebay We are delighted to be joined by Bert Bassett, Business Development Director at Ebay who has over 25 years of sales management experience. The Networking Zone

Sponsored by Haines Watts

The Spring Business Expo will take place on Thursday 12 March 2020 at the Three Counties Showground, Malvern. This is your chance to meet new suppliers, generate sales and increase awareness of the products and services that you offer to over 800 attendees. Networking Breakfast 8.00-9.30am

Sponsored by Worcestershire Business Central We are pleased to announce keynote speakers; One Worcestershire, a partnership of private sector companies and public sector organisations from across the county who share the ambition to raise the profile of Worcestershire, also Nic Millington, CEO of Rural Media will give a short presentation on the growth of new creative businesses and start-ups in Herefordshire. Over 250 business professionals attend this breakfast to begin a busy day of networking. In addition to this, we will hear from Ben Mannion, Director at Hewett Recruitment, the overall event sponsor and Sharon Smith, CEO of Herefordshire & Worcestershire Chamber of Commerce. FREE SEMINAR - Budget Briefing 10.00-11.00am

in partnership with Bishop Fleming Join us for our insightful Budget newswire with guest speakers Chris Walklett, Partner & Rob Pearce Director, so you are informed and ready for what will be the most radical Budget in a generation. FREE SEMINAR - 5G, The Future of Telecoms 12.00-12.30pm

In partnership with Ubi-Tech (3R) Ltd This overview will tell you exactly what is 5G, its capabilities and potential. It will also take a brief look at some of the problem areas and how network traffic is forecast to increase several fold over the next few years.

020

This zone provides exhibitors and visitors with a place to take a seat, catch up with old and new contacts and do business throughout the day. Free tea and coffee, provided by Water Cooler World will be in the Networking Zone and we will also be taking donations for the Midlands Air Ambulance Charity. Food and Drink Producers Zone

Sponsored by mfg Solicitors LLP The Food and Drink Producers Zone will be a main feature of the event where local food and drink companies will be showcasing their products and providing free samples throughout the day for everyone to taste and enjoy. St Richard's Bake Sale The Chamber are pleased to be the headline sponsor of the St Richard's Hospice 20/20 Challenge, where businesses are challenged with growing £50 into £1,000 for the charity. The Chamber will be showcasing it’s best bakers by having a bake sale on their stand throughout the day. This year’s Expo also allows Exhibitors only, the chance to sell their products at the event to an expected 800 attendees. Please note any food and drink items sold must have ingredients clearly labelled and must have the correct hygiene certificates

Once again you have succeeded in hosting an excellent event. The quality of Exhibitors, Attendees, Speakers and support staff is second to none. Being placed at the centre of the hall I managed to look up a couple of times, and see a very busy, bustling environment throughout the day.” Michael Williams, Director, Water Cooler World on the Chamber Business Expo 2019

For further information on the Chamber Business Expo, please visit www.hwchamber.co.uk/events/business-expo or contact our Events team by email events@hwchamber.co.uk or call 01905 673612.

FOOD AND DRINK CONFERENCE Sponsored by mfg Solicitors LLP Following the success of the 2019 event, The Herefordshire & Worcestershire Chamber of Commerce has partnered with mfg Solicitors to deliver its third annual Food and Drink Conference. Tuesday 24 March 9.00am-12.00pm (including a tour around Pershore College) Pershore College, Avonbank, Worcestershire WR10 3JP We are pleased to confirm our speakers: Ian Wright Chief Executive The Food & Drink Federation Topic - Life After Brexit Peter Allen Country Director UK Cargill Protein Europe Topic - The Physically and Emotionally Safe Workplace Professor Roy Kennedy Director of AgriTech Research Pershore College Topic - Utilising new technologies to improve the sustainability of the UK horticultural industry Dorian Kirk Owner Role of Tum Topic - Great food, individuality and inspiring change Bev Haywood Owner Astley Vineyard Topic - Why focussing on your neighbours as customers matters for micro food & drink businesses For more information about our upcoming events, please contact the Events Team on 01905 673612 or email events@hwchamber.co.uk

March/April 2020

CHAMBEREVENTS

NETWORKING CALENDAR MARCH - APRIL 2020 MARCH

APRIL

Meet the Neighbours

Herefordshire Networking Breakfast sponsored by Citation

sponsored by Harrison Clark Rickerbys Wednesday 4 March - 10.00-11.30am Hereford Business Solutions Centre, Coldnose Road, Hereford HR2 6JL FREE for Members

Thursday 2 April - 7.30-9.30am Brinsop Court, Tirrells House, Brinsop Court, Hereford HR4 7AX FREE for Members £20+VAT Non-members

£20+VAT Non-members

Boris’s Bold Brexit Budget Bonanza in partnership with Bishop Fleming Friday 13 March - 7.30-9.30am

Redditch HR Forum in association with Hewett Recruitment Wednesday 15 April - 9.30-11.30am Redditch Golf Club, Lower Grinsty Lane, Callow Hill, Redditch B97 5PJ FREE for Members £30+VAT Non-members

Duckworth Suite, Sixways Stadium, Worcester WR3 8ZE FREE for Members & Non-members

How to Prepare your Business for Growth in partnership with SAP Concur & British Chamber of Commerce Tuesday 17 March - 7.30-9.30am Burgandy Suite, Chateu Impney, Droitwich WR9 0BN FREE for Members & Non-members Attendance at this event is strictly for businesses with 10 or more employees Leadership Development Series in association with 3WH Wednesday 18 March - 8.30-11.00am

Menu Tasting Experience Wednesday 22 April - 12.30-2.30pm Centenary Lounge, 31 The Cross, Worcester WR1 3PZ £20+VAT Members £35+VAT Non-members

Hereford Business Leaders Dinner Thursday 23 April - 6.30-10.30pm The Green Dragon Hotel, Broad Street, Hereford HR4 9BG Invite only for Patron & Strategic Members

Maximise your Membership Friday 24 April - 8.30-11.00am Venue TBC FREE for Members only

Bank House Hotel, Bransford, Worcester WR6 5JD £59+VAT Members £79+VAT Non-members

Manufacturing Forum sponsored by NEOPERL UK Wednesday 29 April - 8.00-11.00am LG Harris, Hanbury Road, Stoke Prior, Bromsgrove B60 4AE FREE for Members within the Manufacturing sector

2020 Business Manifesto Launch Friday 20 March - 7.30-9.30am Yamazaki Mazak, Badgeworth Dr, Worcester WR4 9NF FREE for Members & Non-members

Worcester Women’s Business Forum in association with Bishop Fleming Thursday 30 April - 9.30-11.30am Mercure Bewdley, Habberley Road, Bewdley, Kidderminster DY12 1LA FREE for Members £20+VAT Non-members

Hereford HR Forum in association with Hewett Recruitment Wednesday 25 March - 9.30-11.30am Hereford Business Solutions Centre, Coldnose Road, Hereford HR2 6JL FREE for Members £30+VAT Non-members

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

021

FUTURE WORKSPACES

Hate hot desking? Chaotic commute? You’re not alone

If you loathe hot desking, and want to reduce your commute time, you’re not on your own. More than 400 people answered our survey on what they want from their workspace, and a good proportion of the respondents agree that a dedicated desk, an office with natural daylight, and more time spent working from home would make them more productive. Your employer, however, may not think these factors matter. In fact 32% of respondents who gave a reason for why they don’t currently work from home, said their company doesn’t allow them to, although only 5% of employers who responded said they don’t endorse homeworking. There’s clearly a gap here which we’re interested in exploring further.

On average, people work from home less than one day per week.

One respondent to our survey said: “Working from home enables me to complete more tasks throughout the day as the distractions at the office are not surrounding me, e.g. chatting with colleagues, trips to the kitchen to make coffee and taking screen or toilet breaks – these often lead to losing track of what you’re doing as you end up speaking with colleagues as a result of being in the same ‘social space’ as them, and this causes delays in productivity. That said, the social atmosphere and support at the office is sometimes a driver to productivity, so overall a mix is better for me.”

Another respondent said, when asked what the biggest factor that influences productivity is: “Noise in open plan offices. Hot desking is rubbish! And an overheated office.” Andy Dyke, Director of ICONICS, a leading company delivering software solutions within the intelligent buildings sector and commercial real estate digital transformation, said that it would be interesting to understand why people don’t like hot desking. He said: “Possibly it’s because it’s not handled correctly by the business - if a member of staff could book a desk, choose it in the right

A PASSION FOR PEOPLE

74% of

respondents

want to work from home more often.

thermal zone, with the right noise level, in the area of a selected team, they might like hot desking, as it gives them more flexibility, personal preference, and a blended approach to leveraging more working from home.

57%

“I also think it’s interesting that the survey says more people want to work from home, but everyone wants their own desk. This will never wear for businesses trying to drive down commercial real estate costs and maximise space utilisation. These are just some examples of the conflicts at play.”

of respondents said having their own dedicated desk positively impacted their productivity.

Carolyn Wood, COO at Auckland Home Solutions, has seen employees’ dislike of hot-desking in action – after hot-desking was introduced, staff turnover rose sharply. She said: “No-one had their own desk and the effect was really clear – they had no attachment to the office because they couldn’t personalise anything - no-one felt they really belonged. It really impacted people’s mental health and commitment levels.”

How do you get to work?

What do you want from where you work? Why not let us know what matters most to you about where you work and how you think the office of the future should look?

Complete our contact form at www.hcrlaw.com and your views could feature in our final findings. Tweet us @HCRlaw

57% of

employees drive themselves to work.

23% of

Talk to us on LinkedIn

employees walk or cycle to work.

34% of people who currently drive to work would rather walk, but don’t because work is too far from home.

If you’re renovating or creating innovative office space, talk to us. Harriet Murray Jones Real Estate Client Partner T: M: E:

0330 1072 963 07766 384 451 hmjones@hcrlaw.com

www.hcrlaw.com

BUSINESSNEWS

SUTCLIFFE & CO INSURANCE BROKERS ON HOW TO REDUCE THE COST OF YOUR FLEET Chamber Strategic Member Sutcliffe & Co Insurance Brokers has some words of advice for businesses with a fleet. There are ways to reduce your costs, improve productivity, and manage risks.

CHECK YOUR RIGHTS IN COMPANY DISPUTES Leading commercial litigation lawyer, Sam Pedley has urged the shareholders of businesses in the two counties to check their rights in the event of disputes with directors and other stakeholders. Sam, a Partner at mfg Solicitors, has warned that too many minority shareholders think they have to sit on their hands and just accept decisions they feel are wrongly being forced through by those with the biggest stake in the business. He said: “How much of a say people have depends largely on what proportion of the shares they own, but some minority shareholders may have more power than they think. However, too many minority shareholders don’t know about them and end up just cutting their losses or sitting on their hands. I see it too often and it doesn’t have to be that way.” Readers looking to find out more can email Sam through samuel.pedley@mfgsolicitors.com

There are three key areas to look at: Safety programmes - Safety experts believe that there is a direct correlation between safety and a company’s profit. Studies indicate that for every £1 invested in effective safety programmes, £4-£6 can be saved as illnesses, injuries and fatalities decline. Fuel - The best way to optimise your fleet’s fuel efficiency is by implementing smart driving initiatives. Even the basics of correct tyre inflation can make a difference Risk - Instead of addressing risks as they develop and constantly fire fighting, analyse information you already hold. By doing so, you can potentially isolate and eliminate your businesses biggest risks. Finally, speak with your insurance broker: they are best placed to help you understand your fleets risks and ways to manage – and potentially also reduce premium costs in doing so. www.sutcliffeinsurance.co.uk

Duncan Sutcliffe, Sutcliffe & Co Director

L-R: Jo Morgan, Christina Darling and Ruby Edwards are Prime Mix Marketing, pictured here at The Kiln, Copenhagen Street.

COLLABORATION BETWEEN CHAMBER MEMBERS Herefordshire & Worcestershire Chamber of Commerce Members have joined forces to consolidate their successes and deliver a full service of marketing and PR to local businesses. Christina Darling, MD of Prime Mix Marketing, is working together with fellow Chamber Member Ruby Edwards, Owner of You Do Better PR, to support the growth of her business. Prime Mix will work with Ruby and You Do Better PR to deliver public relations to her new and existing clients. Christina Darling, MD of Prime Mix Marketing, said: “With the expansion of the business and in-line with our forecast, we knew that extra public relations support was necessary to fulfil this. We’re delighted that Ruby will bring her experience to the mix and look forward to introducing all of our clients to the You Do Better team over the next few weeks.” www.primemixmarketing.co.uk

£40 MILLION UNLOCKED FOR MIDLANDS BUSINESSES AS MEIF REVEALS NEW LOAN FUND The Midlands Engine Investment Fund (MEIF) has appointed a new fund manager and made £40 million available to invest in the region’s small businesses. Appointed to address regional demand for alternative debt finance options, The FSE Group will manage the £40 million debt fund, with the capability to invest between £100k and £1.5 million in businesses based in the West Midlands and East & South East Midlands. This announcement follows a successful period for the MEIF including hitting its £50

024

million invested mark. The FSE Group is set to build on this and invest in a range of businesses, adding to the portfolio of over 225 SMEs already receiving finance from the British Business Bank’s MEIF Fund. Patrick Magee, Chief Commercial Officer at the British Business Bank, said: “Since launch, the MEIF has committed to improving the regional finance landscape for small businesses. We have made strong progress, providing over 225 businesses with finance and helping them achieve new growth. Adding a new fund manager will help us continue delivering on this mission

as we help to support driving the Midlands Engine forward.” www.meif.co.uk

Patrick Magee, Chief Commercial Officer at the British Business Bank

March/April 2020

BUSINESSNEWS

UNIVERSITY HOLDS WEEK OF SUSTAINABILITY ACTIVITIES A host of sustainability activities were held by the University of Worcester for its annual Go Green Week.

in the Green Gown Awards 2019 and earned a highly commended in the Campus of the Future category.

Activities included cooking demonstrations, hedgehog housing making, crafting gifts from leftover materials, sewing repairs, making beeswax wraps as an alternative to cling film, yoga classes and a litter pick. There was a chance to try out an electric bike as part of the Woo Bikes e-bike share scheme that the University has been piloting and there were also samples of vegan food, and free plants, bird feeders and wildflower seed bombs.

Professor David Green, University Vice Chancellor, Katy Boom, Director of Sustainability and University of Worcester staff and students at the Go Green Week

Go Green Week, which has been running for 10 years, precedes a Go Green Week to be held in the city in April.

The University of Worcester was recently named the UK’s top sustainable university

Katy Boom, The University’s Director of Sustainability, said: “At the University we believe that it’s important we play our part in both increasing our own sustainability but also inspiring our students and staff to take that message forward into the future. Each of us can make a difference by making small changes to our lives so we hope this will give people some ideas on what they could do to be more sustainable.” www.worcester.ac.uk

COUNTY DUO HEAD TO KENYA AS ‘CRICKET WITHOUT BOUNDARIES’ VOLUNTEERS HEREFORDSHIREBASED CONTRACTORS NEW PRESTIGIOUS PROJECT The building contractor Collins Design and Build has expanded its growing presence in Gloucestershire with a sizeable new project at Marconi Drive, Quedgeley. The design team have worked effectively to a brief set by the client, Eclipse Furniture Ltd, that incorporates practical workshop and office space into a sleek and contemporary building design. The building will form the new headquarters for Eclipse Furniture, who supply and install furniture for the hospitality and catering sectors. The transformation of the previously unused site will be a welcome modern development at Marconi Drive, and will create work opportunities in the area.

Two members of staff at Worcestershire County Cricket Club swapped Blackfinch New Road for Kenya in February when working as volunteers for the ‘Cricket Without Boundaries’ Charity. Worcestershire CCC Marketing Manager, Joe Tromans and Worcestershire Cricket Wicketz Development Officer, Harry Kitchen, spent the best part of two weeks spreading the word in terms of the game of cricket via a series of coaching sessions in Nairobi and more rural areas. They also were raising awareness of HIV and aids amongst the various communities that they visited. The pair raised £750 each for the ‘Cricket Without Boundaries’ charity. The charity works with partners around the world to grow the game of cricket, while using the sport as a platform for health and education and social change. www.wccc.co.uk

Collins Design and Build are experienced constructors of this type of project, having successfully completed several similar large mixed use and office buildings in the region including two office/industrial buildings at Skylon Park for Herefordshire Council, the Siltbuster building near Monmouth and several buildings at the Allpay office complex near Hereford. www.collinsdb.co.uk

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

RAISING FINANCE THROUGH CAPITALISE Bishop Fleming, who are a UK top 30 Chartered Accountancy and Advisory firm, has recently partnered with Capitalise, a business funding platform, to help companies who are seeking access to finance by providing access to over 100 different lenders. Typically, 80% of businesses only apply to one lender to raise finance, resulting in them missing out on alternative funding products, which are often cheaper and better suited to their business. It is vital for businesses who are seeing the effect of the rising costs of business, and are looking for ways to raise funds, to seek out the best possibly funding option for them. Bishop Fleming’s specialist Capitalise team can assist in several different situations depending on the needs of the business, including funding to resolve a specific situation such as short-term cash flow problem, to working capital or business growth. If you would like further information on how Bishop Fleming and their Capitalise team can support you through all stages of the funding process contact lvenner@bishopfleming.co.uk or call 01392 448874. www.bishopfleming.co.uk

025

BIGINTERVIEW

PLAIN SAILING IN THE EYE OF THE STORM It could cost your business a king’s ransom if your cyber-security isn’t ship shape and Bristol fashion, the Titania software development company tells HELEN COMPSON.

026

Yes, cyber-attacks are on the rise and companies pay the price when malware, for example, gets through, but Titania, for one, knows businesses can better protect themselves. Founded a decade ago by Ian Whiting, a veritable innovator in his field, Titania and its cyber security auditing software are now securing networks all over the world – in 95 countries to date.

Its clients are mostly global operations with stringent compliance demands, among them the American army, navy and federal agencies. So chief technical officer Keith Driver is well placed to talk about the rising cost to businesses of data breaches. “It’s hard to put a figure on it,” he said, “but it is increasing, because there is

March/April 2020

BIGINTERVIEW more software being used in every part of every organisation today and the people attacking it are more numerous and using better and better tools. “It’s a perfect storm! “Eventually, they are going to be successful and defeat more cyber protections - particularly where businesses don’t treat it seriously and that inevitably gives rise to business costs, whether that’s having to bring in experts to remedy the problem or dealing with reputational damage or, hitting the bottom line, missed orders.” There is no magic solution, of course. Those organisations holding private data simply have to be vigilant and responsible, namely by making sure their IT systems are configured to maximum effect. That really means making sure they are kept up to date, with the latest patches designed to protect against the latest viruses circulating, and keeping their network device and compute resources configured correctly. “I can’t emphasize enough that companies should follow the advice of the National Cyber Security Centre ( NCSC, part of GCHQ ) , which issues excellent very practical advice that is easy to follow,” said Keith. “Listen to that advice and you will reduce enormously the likelihood that a cyber attack will get through” Titania’s expertise lies in the accurate identification of how and precisely where a company’s IT system might be vulnerable, particularly in the configuration of network devices, desktops, laptops and servers. While its Titania Nipper software package audits firewalls, switches and routers, its Titania Paws package audits workstations, laptops and servers.

A third product leveraging Nipper and Paws is on its way, too, designed to be used holistically across complete networks, integrated with existing network management systems - enabling daily automatic assurance of configuration compliance. Automated diagnostic systems designed by Ian Whiting himself, the man who was an accredited penetration tester when he worked on the front line knew they would save businesses time and money. Keith said: “Ian worked for large organisations and a huge part of the job was down to very repetitive analysis, so he decided to automate the tests and the reporting. “To begin with, it was about saving himself time and about making the outputs more consistent and less prone to error.

“Over there, everyone has to comply with STIG (the Security Technical Implementation Guide), for example – it is mandatory. Here in the UK, we don’t have the same level of prescriptive regulation.” UK network operators could choose to adopt standards, but so far they haven’t made in to the UK market, he said. Either way, automated testing packages were a boon to an American market duty-bound to meet the most stringent of security standards, while the British market benefited from an off-the-peg auditing system that met those higher standards.

“The software has grown in time to accommodate more types of devices and able to detect many more and different types of risk.” In a nutshell, Ian created solutions that use the virtual modelling of device configurations to identify those risks. Titania’s products, therefore, extract configurations from devices on a network and look for vulnerabilities. The company uses the firefighting information provided by CERT, the Computer Emergency Response Team founded in the 1980s to combat cyber-crime, as well as the US National Vulnerability Database among others to keep its own approaches up to date In the US DoD networks, they have stringent standards networks must adhere to. The DISA STIG (Security Technical Implementation Guides) are a series of specific and prescriptive documents that Titania’s products implement to check automatically, ensuring compliance.

I can’t emphasize enough that companies should follow the advice of the National Cyber Security Centre ( NCSC, part of GCHQ ) , which issues excellent very practical advice that is easy to follow.

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

NATIONAL RECOGNITION Titania had additional cause for celebration on December 31st when its chief operations and strategy officer Nicola Whiting was awarded an MBE in the New Year’s Honours list. Nicola has been appointed a Member of the Order of the British Empire for services to international trade and diversity for her work campaigning for inclusivity in cyber-security, particularly for women and neurodiverse individuals. Autistic herself, Nicola firmly believes that diversity in all forms will bring better business solutions. A role model for many women working in technology, she has taken Titania from ambitious start-up to the multi-million-pound, award-winning company it is today.

027

FEATURE

NEW TAX RULE CLOSES LOOPHOLE On the eve of a new financial year, large and medium-sized companies are being warned another responsibility is about to drop onto their shoulders. This might be the era of the gig economy and flexible work patterns, but companies taking advantage of that beware! For leading employment lawyer Sally Morris, of Worcester-based MFG Solicitors, warns you could be caught out by new IR35 tax regulations being introduced in April. “I am concerned that many businesses here in Worcestershire are unaware of the seriousness and complexity of the new rules which will be ushered in from April,” she said. “In many ways the rules are an unfair burden on businesses who rely on using specialist contractors as a number of liabilities will pass over to them. This includes them having to be responsible for issues such as National Insurance contributions and employment taxes. “It’s a weight many don’t need, but must understand if they are to stay on the right side of the rules when they engage contractors.” The IR35 rules and regulations were originally introduced in 2000 by a Labour government tackling perceived tax avoidance. The target was individuals setting up personal service companies to provide services to just, for example, one other company (the client). “Although tax efficient for them, where there is such an arrangement it could be deemed by HMRC to be a sham”. There has also been a more innocent move away from traditional employment patterns in recent years as people sought flexible hours and the option of working at home. Many a company had moved to different models of contract as a result, but as HMRC’s clampdown on the likes of Uber and Deliveroo demonstrated, the accompanying tax and national insurance loopholes were now being closed. In 2017, IR35 was beefed up with the Off Payroll Working Rules in relation to the

028

Sally Morris

public sector by shifting the burden of determining tax status for work undertaken by personal services companies to the so-called client. Since then, it has been the responsibility of the client to make the decision whether that provider of services could be carrying out work that could be deemed employment and as such required to process PAYE and NIC’s through its payroll. The move ensured contractors paid tax in the same vein as employees. In April the legislation expands again, this time to embrace large and medium-size businesses in the private sector too. “Large and medium size businesses are those that satisfy two of the following condition - more than £10.2m annual turnover, more than £5.1m on the balance sheet and more than 50 employees” Sally clarified. The first thing MFG did for its clients, many of whom were members of this Chamber of Commerce, was to check whether they

would be caught by off-payroll rules or IR35. She said: “If you are a small company, although you don’t necessarily have to worry about the new off-payroll rules being brought in, you will need to pay attention to IR35, if you are contracting with a personal services company. “Unfortunately these changes do bring with them an additional cost burden to a business, because if a determination is made that work carried out on its behalf is deemed employment, the company will have to pay the 13.8% NICS and also the 0.5% apprenticeship levy where appropriate.” She cautions the busy employer from putting the matter to one side ‘for now’. “If you are a medium or large company and you don’t look at this and do what you are supposed to do in a timely manner, you may automatically be deemed responsible for making the required deductions.” “You might enter the realms of HMRC investigation and penalties by default.”

March/April 2020

FEATURE

LESS IS OFTEN MORE! Worcestershire’s commercial property consultants are being encouraged to think small for big business gains. Sounding a wake-up call for local developers, the annual Worcestershire Commercial Property Market Report has just been published by experts GJS Dillon. The commercial property market right across the county’s six districts is thriving, with some of the lowest vacancy rates in the country. No, the problem is not the lack of enterprise, said the author of the report, Andrew Lewis, but the lack of space in which it can breathe.

Andrew Lewis

“The report provides unbiased market data designed to aid business growth by defining the needs of the business community,” said Andrew.

indeed have very low vacancy rates, but then again, nothing is being built and all the good, quality stock has been taken up.

“Commercial property is getting more and more expensive, primarily due to lack of stock. This report is looking to address that supply issue.

“There are few properties for companies wishing either to start-up or expand. Quality stock is needed to cater for the demand that is already there.”

“It speaks to land and property owners, saying ‘this is what we need to provide the market to assist with business growth’.”

There have actually been some big commercial schemes completed in Worcestershire in the past 18 months, such as the 72-hectare Worcester Six Business Park, near junction six of the M5.

Those prices weren’t having too adverse an effect though in that they were balanced out by today’s low business and banking rates. “Prices aren’t limiting the businesses ability to purchase,” he said. You need look no further than the report and some of its statistics for evidence of that. Bromsgrove, with a little over a million square feet of office space at its disposal, has a vacancy rate of just 2.5%. Worcester has nigh-on twice the footage and still only a 3% vacancy rate. But as Andrew points out, the last new office complex to be built in Worcester was more than a decade ago. “We do

Andrew said: “Developments like that offer really big warehouses – we’re talking units of 50,000sq.ft. plus – which is great for bringing large companies into the area, but it’s not necessarily what all local businesses need at the moment. “Over 90% of businesses in Worcestershire are small to medium sized enterprises and typically need accommodation much smaller than that, so let’s keep that in mind.” Each of the six districts had its own identity and strengths, he said. While Bromsgrove was rather congested nowadays, it had good connectivity and

The problem is not the lack of enterprise, but the lack of space in which it can breathe

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

lots of compact commercial property, so small businesses were doing well there. Malvern Hills was starting to make its mark as a UK technology centre of excellence. “It is the Midlands’ cyber valley, according to one Worcestershire LEP report - a lot of tech businesses have moved there,” said Andrew. “But we do need to build on that and provide them with some manufacturing space too.” Redditch did well on the large-scale industrial front, with its huge new warehouse complexes. Close to Birmingham, the M42 and the airport, it attracted national companies needing to be keyed into transport networks. And as for Worcester, it sat at the junction of two motorway networks and boasted a legion of traditional businesses. Andrew said: “Wychavon has the standout performance. Of its 914,887sq.ft. of office space, only 2.1% is vacant. “It has four motorway junctions in the vicinity and good connectivity, thanks to its network of A-roads and a brand new railway station at Worcestershire Parkway.” “That is all good news, but we need to continue to provide smaller schemes, so that as well as big companies, local people based on these A-roads can have small units for companies employing up to ten people.” The Worcestershire Commercial Property Market Report is now available at www.gjsdillon.co.uk

029

TOURISM

ENGLISH TOURISM WEEK English Tourism Week, Saturday 18 April – Saturday 25 April 2020, is a week-long celebration of the people, places and experiences that help make holidays in England so great. Below is a list of great events happening around the two counties that will be perfect to celebrate #EnglishTourismWeek20 HEREFORDSHIRE STEAMPUNK WEEKEND

Saturday 25 April – Sunday 26 April Waterworks Museum hosts Hereford’s fourth Steampunk Weekend, appealing to visitors of all ages. The weekend will be full of vibrant sound and colour with fantastic family entertainment. See a wide range of costumes inspired by science-fiction, set in the Victorian age of steam power.

2020 BRITISH ASPARAGUS FESTIVAL IN THE VALE OF EVESHAM Thursday 23 April – Sunday 21 June Celebrate the world’s finest 'gras' during the two month long festival filled with various events, honouring the growing, harvesting and eating of this sumptuous delicacy. Now in its 10th year, the British Asparagus Festival has grown bigger and better every year.

Just one of 21 events during 2020 when visitors will have the chance to explore the museum with all engines working. The museum is also open every Tuesday (11.00am – 4.00pm) with volunteers maintaining the engines and sharing their knowledge. www.waterworksmuseum.org.uk

OAKER WOOD LEISURE Celebrate the warmer and lighter nights as they open the Paintball Zone for evening bookings during English Tourism Week. Perfect for a sports team get together, a works night out, or a night out with friends. Enjoy 2 and a half hours in the woods with evening sessions starting at 5pm weekday evenings.

The official launch event will start the English Asparagus season on Thursday 23 April at the Fleece Inn, Bretforton.

Special Offer – 20% off all evening Paintball bookings during English Tourism week, must be booked in advance.

www.britishasparagusfestival.org

www.oakerwoodleisure.co.uk/ETWPaintball

MAYFLOWER 400 2020 marks the 400th anniversary of Mayflower ship voyage to the ‘New World’ of America. The first permanent settlers began their epic journey inspired by a desire for freedom and the promise of newfound liberty.

Pilgrim, the Winslow Family, and the Pilgrim Fathers' encounters across the Atlantic.

Worcestershire will tell the story of Edward Winslow, who was a Separatist who travelled on the Mayflower in 1620, and his ability to forge friendships with the Native American community, battle in England’s corridors of power and help communicate the Mayflower’s legacy as one of the story’s crucial figures.

Saturday 11 January 2020 – Mid February 2021

www.mayflower400uk.org

MAYFLOWER: FAITH AND FREEDOM CONFERENCE Friday 17 April – Saturday 18 April

Worcester Cathedral and Kings School Worcester Explore life and religion in the early 17th century and hear what led the Pilgrims to start a new life across eight expert led talks. Talks will include religion and belief in Jacobean England, the Lost World of the

030

www.worcestercathedral.co.uk/ Mayflower_400.php

MAYFLOWER2020 EXHIBITION Worcester City Art Gallery & Museum

Explore the voyage and legacy of The Mayflower through archaeology, costume and fascinating objects from the Museum’s World Cultures collection. See rare indigenous American and Canadian objects such as a Seal Gut Parka and embroidered cradle board, and explore how these came to rest in Worcester, 3,000 miles from their origin. Enjoy a tour with the curator on 20 April to discover more. www.museumsworcestershire.org.uk

MAYFLOWER GALA CONCERT Saturday 25 April

Worcester Cathedral

The Worcester Mayflower Gala Concert includes the world premiere of a specially-commissioned, major choral/ orchestral work from composer Philip Sawyers - titled Mayflower on The Sea Of Time. It tells of the journey, the issues of the time, and Worcestershire's part in the Mayflower story. Performed by 200 students and teachers of the Worcestershire Mayflower Chorus under the direction of Neil Ferris (Director of the BBC Symphony Chorus) with the English Symphony Orchestra.

March/April 2020

TWOCOUNTIES

£2.2 MILLION B2B SCHEME TO HELP BUSINESSES ACROSS MARCHES LAUNCHES The new Marches Building Investment Grant (MBIG) programme will help growing companies meet up to £150,000 of the cost of building new premises, or extending and reconfiguring existing ones, in order to help them grow. The scheme – part-funded by the European Regional Development Fund and supported by the Marches Local Enterprise Partnership and Marches Growth Hub – is an extension of the hugely successful MBIG programme which will have created 268 jobs by 2025. The grant, which is dependent on new jobs or products being created, meets half the cost of successful applications, meaning that projects costing up to £300,000 are now eligible. The scheme covers B2B businesses however does not include retail or agricultural companies. Caroline Cattle, Programme Manager, said: “This extension is fantastic news for the whole of the Marches region and means that we can carry on helping companies realise their growth plans, create new jobs and provide the economic success on which the region depends.”

LOW CARBON OPPORTUNITIES PROGRAMME IN WORCESTERSHIRE EXTENDED FOR THREE MORE HEREFORDSHIRE YEARS TO BE HOME OF A programme that has helped UK’S LEADING businesses across Worcestershire to CENTRE OF generate their own energy or develop goods and services that reduce carbon EXCELLENCE IN impact, has been extended for a further CYBER SECURITY three years with a grant of over £1.6 million being provided by the European Regional Development Fund. Most of the renewable energy grants awarded have been for solar PV systems to generate clean electricity, reducing electricity bills and the need for fossil fuels. The other strand of the programme supported businesses in the clean tech innovation sector or those who wanted to diversify into this sector through the development of new low carbon technologies which will help others to be green. The Programme will also offer a series of events, working alongside local partners, to provide further support and learning opportunities to businesses. Businesses interested in the programme are invited to get in touch to find out more by visiting: www.business-central.co.uk/locop

Herefordshire Council Leader David Hitchiner and Herefordshire Enterprise Zone Chairman Andrew Manning Cox were given an update of the Cyber Quarter, a £9m state-of-the-art hub for cyber security. The centre is a joint venture between the University of Wolverhampton and Herefordshire Council and part-funded by the Government’s Local Growth Fund, via the Marches Local Enterprise Partnership (LEP) and the European Regional Development Fund (ERDF). Herefordshire is already home to a highly regarded cyber economy, the knowledge and opportunity that the centre brings will help to establish Herefordshire as one of the leading locations of the cyber security sector. Professor Geoff Layer, Vice Chancellor at the University of Wolverhampton, said: “The aim of the centre is to tackle the growing threat of cyber attacks which could significantly impact local, regional and national businesses.” Cyber Quarter – Midlands Centre for Cyber Security will offer a package of tailored security testing, training, R&D and sector expertise to businesses and investors.

For further details please call 01432 260 662 or email mbig@herefordshire.gov.uk.

Supported by the university’s Wolverhampton Cyber Research Institute (WCRI), the centre will also be home to 16 cyber SMEs as well as offering product testing and certification, CPD and short courses and cyber conferences.

www.marchesgrowthhub.co.uk

www.wlv.ac.uk

FREE SKILLS TRAINING FOR EMPLOYEES IN WORCESTERSHIRE The Warwickshire College Group (WCG) are offering free skills training for over 50’s working in Worcestershire. The Train 4 Success (T4S) programme aims to retrain or upskill people, supporting their personal development and benefiting their company. Eligible companies must have no more than 250 employees and turnover less than £50m.

range of subjects from accountancy, IT & computing to land-based courses such as construction, engineering and agriculture.

The courses are run throughout the county, at WCG college locations, and cover a

www.wcg.ac.uk

If you would like to find out more about the programme, book on to a course or discuss your individual or team training needs, then please call T4S Marketing Officer, Adrian Barradell on 0330 135 7218/ 7234 or email abarradell@warwickshire.ac.uk.

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

031

MARSHALL STRUCTURES

Marshall Structures Limited Structural Engineers | Party Wall Surveyors | Clerk of Works Professional and impartial advice for Home Owners, Architects, Estate Agents, and Builders. n Structural Advice for Extensions and New Buildings n Structural Engineers’ Reports n Party Wall Notices and Awards n Clerks of Works Inspections Call now for independent guidance, for new or existing properties.

Follow our Facebook and Twitter pages T: 01905 621662 E: admin@marshallstructures.co.uk www.marshallstructures.co.uk Unit 18a | Top Barn Business Centre | Holt | Worcestershire | WR6 6NH

BUILDINGS ARE AN ESSENTIAL PART OF OUR LIVES

Marshall Structures is now a well-established and growing Structural Engineering practice. We operate from our base in Worcestershire and we are able to offer our services over the whole country. The practice was established by Paul Marshall who has nearly 30 years’ experience. When Paul set up the business, he brought with him the ethos of working closely with clients and communicating effectively, together with providing a friendly and tailored service. This ethos has helped Marshall Structures become the trusted and respected business it is today. We provide professional services for many structures and building types from state of the art to historic buildings, our projects range from small domestic jobs to major projects. Building, structural and subsidence investigation, foundation design, engineering advice and design are just some of the important professional services we provide. We regularly advise and act as Party Wall Surveyors as defined by the Party Wall Act. We may advise upon owners’ rights and obligations, prepare schedules of conditions, serve notices, make appointments and prepare and serve Party Wall Awards in accordance with the Act. We are glad to discuss projects and give unbiased advice on whether a party wall surveyor is required. We have considerable experience of offsite construction; both timber frame and lightweight steel frame modular construction. The civil engineering design for roads and drainage can also be carried out by the practice. We continue to grow steadily and now employ 2 engineers in addition to Paul. We are also currently in the process of recruiting a further Chartered Engineer.

01905 676169

01527 872525

info@gjsdillon.co.uk

GJSDillon.co.uk

As homes, homes for businesses, and often as businesses themselves. They are also an extremely good investment. But what do we do when a structure is no longer suitable for our requirements? The obvious answer is to move to a new location, or alter and extend your existing property. Unless you are fortunate enough to find somewhere that is exactly right for your needs, you are probably going to need building work done.

10 Years of serving the Business Community and proud winners of

This can seem daunting – how do you set about this process, and how do you define what you want? What are the correct legal processes and how do you obtain the necessary permissions? And what will it cost, who can advise you on this, and how do you avoid being ripped off by unscrupulous contractors? Again, there is an obvious answer – use reputable building companies with proven credentials, and do not avoid relatively small sums for professional advice. You are making a major investment, so do not assume that doing this in the cheapest possible way will work out best. The building industry is currently expanding rapidly, after a number of years in recession. All sectors are busy, and prices are increasing. New start-up companies are appearing - some of these will employ people with many years’ experience, and should be applauded – others not so. How do you choose? The answer is to use firms with relevant trade or professional recognition, and seek proper independent advice at all stages.

032

March/April 2020

Worcestershire’s first new train station for over 100 years is now open Worcestershire Parkway is a key part of the County Council’s commitment to improve rail infrastructure around the county. Better rail connectivity allows easier travel into and out of the county, supporting the business and leisure economy.

The brand new station, Worcestershire Parkway, is situated just off M5 Junction 7 and is open for business. Fast, direct services to London Paddington run from the new station along with new direct services that call at Cardiff, Derby and Nottingham.

Worcestershire County Council’s Cabinet Member for Economy and Infrastructure, Councillor Ken Pollock, said “We are delighted that the station is now fully open. “Not only will it transform rail travel to and from the county, it looks great as well! “I’d like to thank all those involved in making this station, which has been talked about for over 30 years, a reality.”

The brand new station follows rail improvements already made by Worcestershire County Council at Bromsgrove, Foregate Street in Worcester, Malvern Link and Kidderminster. Users of the station can benefit from easy access from the B4084 and a 500-space car park with reasonable charges. The station is already helping to remove traffic from the county’s main roads and motorways as commuters that had previously driven the entire journey or drove to larger stations out of county, are now using the station. For more about the project visit: www.worcestershire.gov.uk/parkway

64625 Business Direction Advertorial - Parkway.indd 1

13/02/2020 13:22

To Let

New and Refurbished Industrial Units Pleasant and Convenient Location For enquiries please call

01384 569556 or 01299 822731 Wilden Industrial Estates Wilden lane, Stourport-on-Severn DY13 9JY

enquiries@wildenestates.co.uk

www.wildenestates.co.uk

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

033

WORCESTERSHIREBUSINESSCENTRAL

www.business-central.co.uk

PREPARE YOUR BUSINESS FOR EU EXIT Worcestershire Business Central, in association with Strong & Herd, have been holding FREE training events to help Worcestershire businesses prepare for any eventuality of the UK’s Exit from the European Union. With the subject being the foremost topic on the UK’s political landscape the Worcestershire Growth Hub hosted the practical and informative training sessions across the county to help businesses understand the prevalent and underlying issues that will affect businesses as the UK exits the EU. A further two training sessions will be held on Thursday 19 March 2020 at The Granary, Kidderminster. The sessions will take place at 9.00am – 12:30pm and 1:00pm – 4:30pm. The sessions will cover several relevant topics, including: What does EU exit mean for international trade?

What changes after EU exit?

transitional period of UK’s exit from EU.”

Preparing for EU exit

Worcestershire businesses can book their FREE place for the March training sessions on the Worcestershire Business Central website at www.business-central.co.uk

Exports and imports Working and travelling in the EU Product standards GDPR Intellectual property Additionally, the Growth Hub is offering businesses the chance to meet face-to-face with a business advisor to access FREE advice to help prepare for EU exit. The meetings will help businesses understand and plan for any eventuality of EU exit. To book a meeting online visit this link: www.brexitready.me or call 01905 677 888

For more information on the EU exit please visit our website: www.business-central. co.uk/eu-exit-tool-kit/ For more information on the EU exit and additional business support please contact the Worcestershire Business Central team on 01905 677 888 email info@business-central.co.uk

Kevin Aisbitt, Growth Hub Manager for Worcestershire Business Central, said: “We are pleased to see that many local businesses have been attending the training courses the Growth Hub has held across the county this year. At an important time in the business climate, I urge businesses to book onto either of the free sessions on 19 March or a meeting with an advisor to ensure they are prepared for any eventuality during the

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

035

MOVERSANDSHAKERS

EBC GROUP EXPAND MANAGED PRINT SALES TEAM

NEW DIRECTORS APPOINTED AT SW&A ACCOUNTANTS

EBC Group is delighted to welcome Sue Kelsall to their expanding managed print sales team. Sue joins as Business Development Manager, having worked in the printing industry for over 30 years, 25 years of that with Xerox UK. Sue adds: “This is a fantastic opportunity to join one of the leading IT and managed print providers in the country and to be part of the exciting expansion plans for EBC Group’s managed print solutions.”

The Worcester-based accountants announced the appointment of two new additions to the Board of Directors, Liz Duggan and Amy Smith, following their dedicated service to the company.

EBC Group also welcomes Gavin Dubb as Pre-Sales IT Specialist, who brings diverse experience having worked in both the private and public sectors, and will look to bring technology advancements to new and existing clients. www.ebcgroup.co.uk

After starting with SW&A Accountants as apprentices, becoming qualified and growing a committed team, Liz and Amy show how by building a career and demonstrating a passion for accountancy, you can achieve your goals. Neil Sysum, Managing Director at SW&A Accountants, said: “This is a fantastic milestone in the history of SW&A Accountants. Liz and Amy will now be instrumental in helping grow the business in 2020 and I wish them all the best for their continued success at SW&A.”

PRACCTICE CEO APPOINTED LSSA CHAIR Craig Matthews, CEO of Pracctice Ltd, based in Malvern, has been appointed as the new Chair of the Legal Software Suppliers Association (LSSA) Craig Matthews, Incoming LSSA Chair, comments: “I am proud to be appointed as chair of the LSSA. “We aim to expand our relationships with The Law Society, and other bodies such as HMRC to bring efficiency and cost savings to law firms.” The LSSA is the UK’s industry body for legal systems developers and vendors. It is responsible for setting and maintaining professional standards within the legal software industry. www.ospreyapproach.com

www.swanda.co.uk

DRPG APPOINT NEW GLOBAL DIRECTOR Following DRPG’s global expansion, the Worcestershire based communications company have appointed a new global development director to address clients requirements for more internationally focused communications. Dagmar Mackett previously headed up the film and video department of DRPG working across a huge range of clients and projects. On her new role, Dagmar Mackett, Global Development Director, comments: “I am excited for this new challenge. By its very nature, almost all communication is global these days. At DRPG, we want to be where the communication and i’m incredibly excited to be at the helm of this new chapter of DRPG’s 40-year history. www.drpgroup.com

COLLINS DESIGN AND BUILD EXPANDS TEAM WITH NEW QUANTITY SURVEYOR Prominent contractor Collins Design and Build have announced the appointment of Phoebe Mitchell as Quantity Surveyor. Phoebe joins with a diverse background in professional consultancy across the Industrial, Commercial, Residential and Education sectors, and continues to champion women working in construction at Collins Design and Build and across the wider construction industry. She comments: “I’m thrilled to have joined such a unique business and I am really looking forward to immersing myself in the great projects that Collins are undertaking.” www.collinsdb.co.uk

036

NEW FINANCE DIRECTOR APPOINTED AT MATCON LTD BLUE PRINT WELCOMES TWO NEW MEMBERS TO GROWING TEAM Blue Print have taken on board another print minder, Sebastian Chabas, and an in-house graphic designer, Matthew Skidmore. Sebastian joined the company at the beginning of 2020, as a print and finishing minder and Matthew joined at the end of 2019 as an in-house designer and account manager. A spokesperson from Blue Print, said: “We are excited to have them both on board as part of our growing team and are looking forward to seeing how their skills can contribute to the growth of Blue Print.” www.blueprintdirectmail.co.uk

Clive Chadhani has been announced as the new Finance Director for Matcon Ltd. Clive joins Matcon having held finance roles in the automotive sector where he previously worked with clients such as Jaguar, BMW, Toyota and more.

JUKES INSURANCE BROKERS ANNOUNCES NEW MANAGING DIRECTOR

Commenting on his appointment, Clive said: “I want to ensure that business continues to operate and flourish in the community as a socially responsible citizen.”

Following a 15 year career in Human Resources, most recently as a HR Director for Chubb Fire and Security, James Godsall is joining Jukes Insurance Brokers as Managing Director. In addition to his extensive business experience across manufacturing and service sectors, James holds a Batchelors Degree in International Politics and Masters in Human Resources and Business Management.

www.matconibc.com

www.egberttaylor.com

Clive will empower the Finance Team to produce solid financial information and ensure they are well positioned to prove exceptional levels of service and drive the business forward.

March/April 2020

NEWMEMBERPROFILES

WELCOME TO AUTOPACK Autopack Ltd sell and adapt food and drink packaging machinery and are based in Hereford.

brands such as Traktech, Ayrtac, GMG and Tedelta. www.auto-pack.co.uk

They are an independent business with over 25 years in the packaging and processing industry and offer new, used and refurbished packaging and processing equipment to suit a wider range of budgets from single machines through to full process and packaging lines. Their mission is to offer the right solution to their customers.

WYE VALLEY MEDIATION

Autopack are also proud to be the sole UK distributor for high quality machines from

NEW MEMBER VIETEC RAISES 10K FOR CHARITY

With exciting plans to extend their reach and raise the profile of the business in the local area. Their aim is to support the local rural community through offering a professional and caring service. Their comfortable offices are on the border of England and Wales, but they also have access to other suitable venues should clients wish to mediate closer to work or home.

We are pleased to welcome new Chamber Member vietec Ltd. Based in Redditch, vietec Ltd implement wireless technologies, converged IP networks, audio visual technologies and IP security and CCTV. The company has been trading for 15 years and their portfolio include customers all over the UK. They work with the government, the NHS, commercial organisations, manufacturers and schools. Recently the ICT specialists raised over £10,000 for Primrose Hospice as its charity of the year. They managed to complete several charity events including their first quiz night which gave 112 people the chance to test their general knowledge and vietec’s Director

Set up in 2015 by Claire Jackson in Hereford. After a successful career as a Barrister, Claire now uses her knowledge of family law to offer family mediation. Wye Valley Mediation also provides training and support to local schools to teach children how to utilise basic mediation techniques during their school life.

www.wyevalleymediation.co.uk Phil Drew taking part in a thrilling wing walk rise in September. Phil Drew, Director, said: “I am thrilled vietec could hand over £10,000 to Primrose Hospice which will help them to continue the valuable services they provide in the local community." www.vietec.co.uk

HEREFORDSHIRE HOP PROVIDER JOIN CHAMBER AS NEW MEMBERS Brook House Hops grow, import and export hops across the world. They also source the highest quality hops from the USA and selected UK farms who share their values, giving brewers all over the country access to the very finest raw ingredients. They use a mixture of the latest technology and traditional farming expertise to grow some of the most aromatic, verdant hops in the world.

INTRODUCING NEW MEMBER ENSUDA With many years of experience in the training industry, enSuda provides quality training and consultancy services to customers throughout the UK and pride themselves on their flexibility. EnSuda offers a range of CPD certified training courses including; Workplace Compliance, Manual Handling, First Aid, Food Hygiene and many more. EnSuda also supplies embroided corporate garments and other promotional items. They understand that your training needs are unique – no matter how large or small the company. EnSuda courses are flexible and adaptable to your training needs and will consult with their customers to plan the most effective training solution. www.ensuda.co.uk

www.brookhousehops.com

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

037

PATRONANDSTRATEGICMEMBERS

NEW PATRON MEMBERS The aim is to assist our Patrons to open the most difficult of doors, offering them first refusal of the most exciting opportunities that come our way.

Manufacturing Members gather at Matcon Limited for Manufacturing Forum

NEOPERL UK Neoperl is an international company and employs more than 1,900 employees in 16 countries all over the world, they provide innovative solutions regarding drinking water for the plumbing industry. They offer products that shape the water stream, regulate the flow rate and protect drinking water. The New Patron Member will also sponsor the Manufacturing Forums, which is designed to promote the interests of manufacturers in the region. The forum also champions and lobbies for specific strategies that benefit our Members, the event sees attendees, exclusive to Chamber Members in the manufacturing sector, share best practice with fellow business professionals and includes a factory tour of Matcon Limited. On becoming Patron Members and also sponsoring the Manufacturing Forum, Kevin Gates, Managing Director of Neoperl, said: “I have worked with a number of Chambers in the past and, without question, the HW Chamber is the best I have been involved with. Sharon and her dedicated team have always been extremely proactive and supportive of our objective to increase our employer brand.” “Neoperl are also very supportive of the Manufacturing Forums, which have proved extremely beneficial in supporting our change management and continuous improvement initiatives. Not only have the forums benefited us directly but they have also enabled us to build relationships with other manufacturing businesses who have been or are on similar journeys. The move from Strategic Member to Patron just seemed the logical next step in cementing our relationship with the Chamber and achieving our objectives.” www.neoperl.net/en

038

The Patron partnership has been purposely designed to be flexible, so that it can truly represent the diverse policy, representation and challenges of businesses as diverse as manufacturing, engineering, media, professional services and the education sector.

LOCALiQ simplifies local marketing for businesses and helps them grow their business through data-driven decisions. LOCALiQ is one of the UK’s fastest growing digital marketing agencies, combining marketing technology and the data insights this provides, with their audience reach. The Chamber is please to partner with LOCALiQ as our new official media partner. This important relationship will allow the Chamber to raise its profile and increase its reach within Herefordshire and Worcestershire. We will look forward to seeing LOCALiQ at Chamber Events across the year.

Long standing Members, DRP Group have decided to upgrade their Membership to Patron level following the ongoing engagement with the Chamber. DRPG are a unique fully integrated, global creative communications group with service, quality and creativity at the heart of anything they do. They have been around since 1980, and Their client list now includes brands such as; Hyundai, Sainsbury’s, Jaguar, Lloyds Bank and more. On their new Patron status, Dale Parmenter, CEO, said: “Becoming Chamber Patron Members helps us to further cement our position as leaders in

Each Patron will be recognised as the leader and ambassador for their particular industry sector within Herefordshire and Worcestershire. Herefordshire & Worcestershire Chamber of Commerce is pleased to announce our newest Patron Members:

On their Patron Membership and partnering with the Chamber, Julia Lancett, Managing Director, said: “We are delighted to be working with yet another leading organisation, Herefordshire and Worcestershire Chamber of Commerce as Media Partners and Patrons. The Patron Membership allowed both flexibility and offered representation across the wider and more diverse business community which we want to engage with, alongside recognition as ambassadors for our industry sector within Herefordshire and Worcestershire. We are excited and look forward to working alongside many of the businesses across the counties.” www.localiq.co.uk

our industry as well as champions of local businesses.” “As ambassadors of the creative industry, a sector which can sometimes be overlooked in the Midlands due to the traditional focus on manufacturing and automotive, we are proud to be part of a wider initiative to recognise the regions leaders and business innovators. We hope that our new Patron status will continue to open doors to us for new networking and thought leadership opportunities.” The company are currently celebrating its 40-year anniversary and the creative communications agency show no sign of slowing down. www.drpgroup.com

For further information on the benefits of Patron Membership please visit our website here www.hwchamber.co.uk/join-today/patron-membership March/April 2020

PATRONANDSTRATEGICMEMBERS

NEW STRATEGIC MEMBERS Strategic Membership is an elite group, exclusive to and designed specifically for businesses that play a significant role in growing the local economy.

Strategic Membership provides a real opportunity for you to increase the profile of your business and to support the Chamber to achieve its vision to build local economic strength. As a priority Member, your business will benefit from strategic representation at an unprecedented level both locally and regionally.

Your dedicated Senior Account Manager will work with you to understand your business, your industry, your strategic objectives and any barriers to growth. They will utilise the Chambers extensive network, powerful connections and influence to support you with key policy issues and to connect you to the right contacts.

SHOOTING REELS The Herefordshire-based video production company, who offer a wide-range of video services, are new Strategic Members of the Chamber. Their creative team will develop your ideas to formulate the best story, that will resonate with your audience. Their list of clients includes; Wye Valley Brewery, Little Princess Trust, Virgin Sport and The Beefy Boys.

WESTONS CIDER Westons is an award-winning, family run Herefordshire cider manufacturer and distributor. They source the best cider apples from the local community and take more time than most to mature their ciders.

Shooting Reels will be attending the Chamber Business Awards 2020 where they will be filming the event at the Worcester Arena. www.shootingreels.com

WORCESTER WARRIORS Dating back to 1871, the Sixways-based Rugby Club have joined the Chamber as Strategic Members.

With their roots going back as far as 1880, five Westons generations have worked with like-minded colleagues in the pursuit of their passion: creating authentic ciders that people will love.

Their impressive near 12,000 seat stadium at Sixways, features up to date facilities and events and conference spaces throughout the year. The Warriors will be looking to take advantage of the benefits that come with their Strategic Membership.

www.westons-cider.co.uk

www.warriors.co.uk

BENEFITS OF STRATEGIC MEMBERSHIP BUILDING IMPORTANT LOCAL RELATIONSHIPS As Member of an exclusive group of key businesses, Strategic Members can network and develop important business relationships with other business leaders in the community.

TAILORED NETWORKING As Member of an exclusive group of key businesses, Strategic members network with some of the most powerful and influential business leaders in the community.

EXLUSIVE INVITATIONS You will be invited to exclusive policy or hospitality events that strategically align to your business objectives

DISCOUNTED TRAINING All Strategic Members receive a 30% discount on all of our 1 full day public training courses. The Chamber will also work with Strategic Members to produce a unique, detailed and personalised report of the training needs within their organisation and make recommendations on future action. For further information on Strategic Membership, please visit our website here www.hwchamber.co.uk/join-today/ strategic-membership

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

The Chamber would like to thank all of the new Patron and Strategic Members and look forward to working closely them. Sharon Smith, Chief Executive of the HW Chamber, said: â&#x20AC;&#x153;To have this many new Patron and Strategic Members is a fantastic opportunity, for both the Chamber and also the new Members that have decided to join or upgrade their Membership to this level. It is great to see such influential businesses investing so much into the business community and will allow the Chamber to increase further help the sustainable economic growth across the two counties.â&#x20AC;?

039

INTERNATIONALTRADE

POLAND – A LARGE, ACCESSIBLE, DYNAMIC CENTRAL EUROPEAN MARKET FOR NEW AND EXPERIENCED EXPORTERS

Further to our last article on the Central and Eastern European regional commercial opportunity for exporters we are now putting the spotlight on Poland. In 2004 Poland joined the EU and became part of the Single European Market. With a population of nearly 40 million it represents the largest Central and Eastern European country market and is the 38th largest commercial market in the world. In the 2018 World Economic Forum Global Competitiveness report Poland ranked 37th out of a total of 180 countries. It is classified as a high-income economy by the World Bank and ranks 23rd worldwide in terms of GDP as well as 24th in the 2017 Ease of Doing Business Index. GDP growth in 2019 averaged over 4%.

040

Poland’s main import partners are Germany (28.3%), China (7.9%), Netherlands (6%), Russia (5%), Italy (5.3%), France (4.2%) and Czech Republic (4.1%) – sadly, even given very close links, the UK is only the 12th largest exporter to Poland.

but are not limited to; Defence, Security and Cyber, Healthcare and Lifesciences, Infrastructure, Environmental, Energy, Manufacturing, Construction and Retail (Poland has the 7th largest retail market in Europe) amongst others.

Poland represents a great international opportunity for both new and more experienced exporters. It is easily accessible from the UK (2.5 hours direct flight time to Warsaw), English is widely spoken and the cost of doing business there is low. Sector opportunities include,

Should you wish to discuss the export opportunities in Poland in more detail please don’t hesitate our International Team at the Chamber by calling 01905 673613 or emailing internationaltrade@hwchamber.co.uk

Poland represents a great international opportunity for both new and more experienced exporters. March/April 2020

INTERNATIONALTRADE

COURSES FOR NEW AND INEXPERIENCED EXPORTERS:

WHY EXPORT? As the UK begins the EU Exit transition period, companies may now be considering looking at international markets to hedge potential downturns in revenues from their domestic market or mitigate against the risk of a tougher trading environment in Europe after December 31 2020, when the UK plans to leave the Single European Market. If a company hasn’t considered exporting before, some compelling reasons to do so include: Revenue risk mitigation by diversification: If a company is exporting to several different countries and adverse market conditions exist in one country market, the risk to company revenue and profitability can be offset by more positive trading conditions in the other markets that the company is also exporting to. Increased profitability: Different stages of market development in different countries for the same product or service can offer companies the opportunity to increase profit margins e.g. when a product can only be positioned “as less than premium” in a UK market because of prevailing market conditions, the company may be able to position the same product as “premium” in an international market where the market is less mature or developing. Seasonal offset: A company’s UK sales could fluctuate on a seasonal basis, a risk that could be offset by trading internationally e.g. if UK sales are weather dependent on just two seasons, this seasonal limitation could

be negated by trading in an overseas market that can extend the UK seasonal opportunity. Less competition: Different international markets may have differing levels of competition, the company may be able to identify international markets that are not as competitive as they are in the UK, thereby enabling higher potential profits, higher revenues etc. for a company’s products or services. Increased market opportunity: Products and services may prove more attractive in overseas markets based on local business environment factors such as: social and cultural trends, legislative, technological, economic, environmental and political conditions. Expansion of the life cycle of a UK product or service: At the end of its product life cycle in the UK market, the same product could be introduced to an international market where the same or similar product has never been sold before.

As the domestic market becomes more competitive, and for reasons noted in the previous section, UK businesses are looking at exporting as a way of increasing their revenue and profit streams from overseas markets. Three courses for new and inexperienced exporters are being offered by the Chamber of Commerce to support them at the beginning of their international journey, the course dates are: How to Build Overseas Sales – Essential Tips for Exporting Monday 20 April 9.30am-4.30pm £260+VAT for Members £285+VAT for Non-members How to Select and Manage Overseas Distributors and Agents Tuesday 21 April 9.30am-4.30pm £260+VAT for Members £285+VAT for Non-members Pricing for Export Wednesday 22 April 9.30am-4.30pm £260+VAT for Members £285+VAT for Non-members

For further information please visit: www.hwchamber.co.uk/training

Gaining of new knowledge: Operating in different country markets offers a business the opportunity to acquire new and more market knowledge on competitors, technologies, and information on potential commercial threats and opportunities. Of course, as in any other areas of business, there are also challenges to internationalisation and exporting and a company will need to ensure that these are also fully explored, understood and planned for before starting to export.

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

041

IMPROVING YOUR ENGINEERING BUSINESS WCG’s 2020 series of Business Breakfast Briefings are all aimed at supporting employers with essential information about the help that’s out there to make business more effective. For April, WCG are delivering a Business Breakfast Briefing that will help you and your Engineering/Manufacturing business to develop and thrive in the current climate. Continuous improvement is important to any business in the current market place. The old saying “time is money” is still relevant today and by using Business Improvement Techniques (BIT), the savings can be the difference between a profitable company and a company that is just existing. WCG’s Engineering/Manufacturing Business Breakfast Briefing will look to discuss BIT and cover questions, such as: Where to start?

042

What methods can be used to identify potential savings? How can you measure the impact and potential savings? Plus more! Attendees will also receive a full tour of our state-of-the-art engineering training facilities at each briefing location. As one of the largest training providers in the West Midlands, WCG have an enviable reputation for its excellent industry partnerships and its positive relationships with over 1,100 local, regional, national and international employers. Please join the experts from the Engineering and Manufacturing departments, at one of the following locations: Warwick Trident College Trident Park, Poseidon Way, Warwickshire, CV34 6SW Wednesday 22 April 2020 8am – 9.30am Rugby College Technology Drive, Rugby,

Warwickshire, CV21 1AR Thursday 23 April 2020 8am – 9.30am Evesham College Davies Road, Evesham, Worcestershire, WR11 1LP Friday 24 April 2020 8am – 9.30am Free parking is available on all college sites. For more information and to book your free place, visit wcg.ac.uk/bbb

March/April 2020

A HEALTHY WORKFORCE IS BETTER FOR BUSINESS By encouraging employees to look after their health can have a great impact on the productivity of a company. Taking an interest in the health and wellbeing of your employees can not only show that you care for your workforce but also means that if your staff feel happier and healthier, they are usually more productive whilst at work.

BMI The Droitwich Spa Hospital understands that it is important for businesses to provide their employees with helpful information and resources with regards to their health and wellbeing and that is why, as a local business, BMI The Droitwich Spa Hospital works with local people to ensure they are cared for and their needs are met. With over 30 years of experience in performing surgical procedures and delivering consistently high-quality

inpatient and outpatient care, BMI is the largest provider of healthcare in Britain. Providing a wealth of specialities and services your employees can seek advice from BMIâ&#x20AC;&#x2122;s expert consultants on the following areas: orthopaedic surgery; general surgery; gynaecology; urology; plastic surgery; cardiology; ophthalmology; ear, nose and throat; podiatry; rheumatology; physiotherapy; diagnostics and imaging; gastroenterology; vascular surgery; and dermatology. Our hospital is also home to a fully equipped physiotherapy department and an imaging department with comprehensive scanning facilities, ensuring that all your employees needs are catered for from consultation to aftercare. We strive to ensure that all patients who walk through doors of the hospital are cared for in the best possible way, with 97.7% of patients stating that they would be very or extremely likely to recommend BMI The Droitwich Spa Hospital to either their friends or family.

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

BMI understands that having a full and healthy workforce is extremely important to businesses and for this reason BMI The Droitwich Spa Hospital provides fast access to diagnosis and treatment, allowing patients to have rapid access to a consultant of their choice, flexible payment options to spread the cost of treatment, six months aftercare and an all-inclusive treatments with a fixed price up-front. We work with local employers to assist in educating their employees on health and wellbeing and assisting with getting employees back to fitness. For more information on how your employees can benefit from the services offered by BMI The Droitwich Spa Hospital, please contact our Patient Liaison Officer Jeanne Showell â&#x20AC;&#x201C; 01905 793307 or enquire online by visiting bmihealthcare.co.uk/ droitwich

043

NEWPEOPLETODOBUSINESSWITH BROMSGROVE

NAS Herefordshire 01432 340072

OMBERSLEY

Watters Designs Europe Ltd 01527 832373

Charity

Revivify Creative 07894 344397

www.nas-herefordshire.co.uk

Photography & Marketing

Clothing and Footwear Wholesale www.watters.com

Tipster Platforms Ltd 08433 533003

www.revivifycreative.co.uk

Sports Betting

BROMYARD

www.tipsterplatforms.co.uk

STOURPORT ON SEVERN

Brook House Hops Ltd 01885 562462

Waterworks Museum 01432 357236

GovGrant 01727 738600

Hop Merchant

Museum

Tax Specialists

www.brookhousehops.com

www.waterworksmuseum.org.uk

www.govgrant.co.uk

WH Timber Ltd 01497 842790

Weldmax UK Ltd 01299 488898

CHELTENHAM Core Asset Marketing 07779 007777 Management Consultancy www.coreassetmarketing.com

Timber Supplier www.whitneysawmills.com

Wye Valley Mediation CIC 01432 806222 Mediation Specialists www.wyevalleymediation.co.uk

DROITWICH

Welding & Industrial www.weldmax.co.uk

TENBURY WELLS Logistics Matters 07881 906372 Logistics Consultant www.logisticsmatters.co.uk

Cassie Brown Designs Ltd 07525 632153

KIDDERMINSTER

Cake Decoration

Gemini Properties (UK) Limited 01562 513380

www.cassiebrown.com

PS Physical Conditioning 07837 086080 Personal Training Provider

Property Advisor

Sterling Power Products Ltd 01905 771771

www.geminiproperty.co.uk

WICKHAMFORD

Marine Electronic Equipment www.sterling-power.com

EVESHAM Julian Grant Photography and Images 07884 385460 Event & Wedding Photography www.juliangrant.co.uk

Blue Marble Studio 01386 800350 Software & Database Solutions. www.bluemarblestudio.co.uk

HEREFORD 27 Web Management 01432 381285 Website Design www.27webmanagement.com

KJB Recruitment Ltd 01432 809525

044

LEDBURY The Bra Boudoir 01531 635182

Ross & Ross Gifts 01386 291003 Food Gifts & Products www.rossandrossfood.co.uk

Specialist lingerie fitting

WORCESTER MALVERN

Crucible Gypsum Recycling Limited 01905 356154

Elmslie House 07789 470780

Plasterboard Recycling www.cruciblegypsum.com

Events Venue www.elmsliehouse.co.uk

Cube Management (UK) Ltd 07771 800473

Malvern Project Management Limited 07772 605899

Event Management

Project Management

NEOPERL UK Ltd 01684 564869 Plastics Moulding Manufacturers www.neoperl.co.uk

Recruitment

RQB Limited 01684 899119

www.kjbagency.co.uk

Agri Marketing Communications

www.cubemanagement.co.uk

GLT Training 07376 100228 Training & Consultancy www.glttraining.co.uk

Kingsford Events 07932 392383 Event Management www.kingsfordevents.co.uk

March/April 2020

NEWPEOPLETODOBUSINESSWITH McAllister Productions Ltd 07989 979384

Rob Owens Coaching 07595 342126

The Impact Mentor

Videography

Management & Team Coaching

Business Mentoring

www.m-studios.co.uk

www.rowenscoaching.co.uk

Microtrol Ltd 01905 641910 Innovative Intergration Solutions

Severn Arts Festivals 01905 947300 Charity

www.microtrol.co.uk

www.severnarts.org.uk

Newsquest (Midlands South) Ltd 01905 742397

Tankfairies Ltd 07801 967146

Newspaper & Digital Marketing Solutions

Web Development & Coaching

www.worcesternews.co.uk

www.tankfairies.com

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

07870 629690 www.theimpactmentor.co.uk

OUT OF AREA Single Mums Business Network 01452 471819 Business Networking www.singlemumsbusinessnetwork.co.uk

045

We would love to do business with you...

Our professional and friendly Events Co-Ordinator, Staci, will help you create your perfect corporate event, whatever the requirements. CALL 01562 777876 TO BOOK A CONSULTATION

CORPORATE EVENTS | MEETINGS & CONFERENCES | TEAM BUILDING DAYS BROCKENCOTE HALL HOTEL CHADDESLEY CORBETT, WORCESTERSHIRE, DY10 4PY 17_02_20 BH 185x120.indd 1

T: 01562 777876 W: BROCKENCOTEHALL.COM E: EVENTS@BROCKENCOTEHALL.COM 17/02/2020 15:14:05

Bring your - wellies Oldcastle is set in 50 acres of beautiful grounds set within panoramic backdrop views of The Malvern Hills. Said to be the original settlement of Colwall village it was Founded by Sir John Oldcastle, a good friend to Shakespeare who was a character reference for Henry IVâ&#x20AC;&#x2122;s Falstaff. The Jacobean family house is a charismatic, dog loving, friendly country house destination within easy reach to a direct London train line in the village and regional motorways. Surrounded by natural Malvern spring fed water features, lakes and ponds the location boasts many beautiful pub and dog walks right on your door step! Offering a very attractive setting for private events, civil wedding ceremonies and corporate events, including guest accommodation. Private and tranquil, the venue can comfortably host intimate or large events when needed for up to 300 guests inside and several thousand outside, with the use of private grounds around the venue and several modern and traditional spaces within the property. Equipped with all the benefits of 21st Century technology within a traditional setting, the venue can accommodate any event F&B needs with our own in house licensed bar and catering team. Oldcastle, Evendine Lane, Colwall, Worcestershire, WR13 6DT 07955 179114 | contact@oldcastlevents.com | weddings@oldcastleweddings.co.uk

046

March/April 2020

CHARITYNEWS

CHAMBER MEMBERS PARTNER TO SHOW SUPPORT FOR LOCAL WILDLIFE

CITYSIGNS CELEBRATES 60 YEARS WITH LOCAL CHARITY CAMPAIGN Founded in 1960, Worcestershire-based CitySigns is celebrating their 60th anniversary by aiming to raise £6,000 for the Grace Kelly Childhood Cancer Trust. Darren Wilkins, Managing Director at CitySigns, explained: “My father, Horace Wilkins started CitySigns all those years ago and while the technology has changed immensely over the decades, our passion for Worcestershire remains unaltered. What better way to mark our 60th anniversary than supporting a charity which matches our own family values, by helping care for generations to come."

Michelle Nolan, Corporate & Community Fundraiser at the Grace Kelly Childhood Cancer Trust, said: “The Team at The Grace Kelly Childhood Cancer Trust are absolutely delighted to have been chosen to join CitySigns momentous year of celebrations. Being a local charity, it is so important to us to have the kind support of such a long-standing Worcester family business. We support families nationally and locally, offering grants to families in Worcestershire & Herefordshire when a child is diagnosed with any type of cancer.” www.citysigns.co.uk

HEADWAY WORCESTERSHIRE CELEBRATING 30 YEAR ANNIVERSARY OF SUPPORTING BRAIN INJURY SURVIVORS Headway Worcestershire has been celebrating its 30th anniversary year since November 2019 with a series of special events through the year.

For their 30 year anniversary the charity has launched its £30k challenge, where supporters are encouraged to fundraise

Westons Cider has also pledged to continue to support the work of the local wildlife charity by becoming Premium Corporate Members. Gemma Evans, Assistant Brand Manager at Westons Cider, said: “A huge thank you to Herefordshire Wildlife Trust. We all had a brilliant time and really appreciated learning more about some of the work the trust do.” Herefordshire Wildlife Trust manages fifty four other nature reserves around the county as well as running projects in other areas restoring wildlife habitats in both urban and rural areas. Herefordshire Wildlife Trust’s Chief Executive, said: “The support we have had from Westons Cider has been fantastic. It’s been great that we can also involve their staff in our work and show them how their membership translates into practical action to help our county’s wildlife.” www.westons-cider.co.uk

The Charity was initially set up as a support group in 1989 to cover a gap in service for those affected by acquired brain injury, starting with a day centre in Malvern Link. The charity provides day services from its wellbeing centres and offers outreach services providing care and support to individuals in their own homes, and counselling and support groups to help survivors to come to terms with their brain injury.

This winter, Westons Cider staff joined volunteers and staff from fellow Members Herefordshire Wildlife Trust, at work on one of their nature reserves. Kelly Field, Lara Squire and Gemma Evans joined one of Herefordshire Wildlife Trust’s regular work parties at Upper Swingley Nature Reserve. The group were coppicing an area of the reserve to allow more sunlight through in the spring, which will help rare wildflowers to flourish.

www.herefordshirewt.org

using the number 30 – perhaps walk, run, cycle or swim 30km, hold a 30 question quiz night, raise £30 at your office/school/ club, or host a 1930s themed party. If you would like to know more about Headway Worcestershire’s services or how you can help, please email enquiries@hwtl.org.uk or call 01905 729 729. www.headwayworcestershire.org.uk

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

047

BUSINESSNEWS

ESCAPE THE OFFICE AND REAP THE BENEFITS There are many benefits of breaking routine, escaping the office and taking your team to a fresh new environment, including improved creativity, enhanced communication and building team spirit. Not only does an external venue combat the issue of tight spaces and lack of seats, it also means fewer interruptions from phone calls, emails and other staff members. Fewer distractions generates heightened focus, improving productivity. Hewett Recruitment often have confidential recruitment requests from clients. In this instance clients prefer to interview off-site, ensuring minimal disruption to the business and reducing risk of a breach of confidentiality. Hewett’s recent relocation to their impressive new office space in Diglis, Worcester has allowed the company to open up their spacious meeting rooms to clients and local businesses. Hewett recently hosted their first Bank Of England Breakfast meeting in association with the Herefordshire & Worcestershire Chamber of Commerce.

MALVERN PANALYTICAL PROVIDE SOLUTION FOR SHELL REGARDING COST SAVINGS ON OIL-RIG WCC FUNDED DOWNTIME COUNTY Deep-sea off-shore drill rig operations are affected by the composition of ENTERPRISES drillings, including oil and rock. Samples OFFER PACKING are usually flown by helicopters to labs on-shore, causing a delay of several AND ASSEMBLY days before results can be delivered. SERVICES Malvern Panalytical’s solution is based on a small, powerful and robust XRF analyser and combined with Shell’s process knowledge, translating elemental composition to drill-rig operation information, offers tremendous savings and benefits for all drill rigs, not only deep-sea rigs. With this instrument on the rigs themselves, the analysis or result delivery time is reduced to less than an hour. This means fast insight into rig operations, potentially saving clients millions of dollars, if drilling operations and production needs to be deferred. www.malvernpanalytical.com

Originating in Worcester the 1970’s County Enterprises offers packing and assembly services as well as its onsite metal fabricating workshop producing stainless steel flue pipe products. They are a not for profit organisation who provide meaningful, supported employment and independence for people with physical and learning disabilities. The metal fabricating workshop at County Enterprises has established itself as a manufacturer and supplier of stainless-steel flue pipe products. Commercial sales have a big impact on the support they are able to offer and their mission is to develop and expand, both commercially and in terms of the people they support.

For more information regarding room hire, email Hewett Recruitment Director Laura Hewett laura@hewett-recruitment.co.uk

The organisation is currently part of and funded by Worcestershire County Council. For further information please call 01905 23819 or email CEnterprises@worcestershire.gov.uk

www.hewett-recruitment.co.uk

www.fluepipesdirect.co.uk

WORCESTER BOSCH DISCUSSES PART L As the UK gears up to face the difficult but necessary challenge of net-zero emissions, heating and hot water in the home is proving to be one of the most essential tasks to tackle. As part of this there are new proposed changes in UK Building Regulations, with the most relevant section being Part L. The document currently concentrates on new properties only but has set out two suggested options in order to uplift energy efficiency standards and requirements in new builds. Whether through increased insulation, certain fabric choices or highly efficient heating systems, new homes are required to show either over 20% or over 31% reduction in CO2 emissions, compared to those built today.

048

The positive is that as we are talking about new build homes, not existing homes where insulation levels and old systems will need to be either retrofitted or upgraded, this is a blank state. Highly efficient gas boilers or electric heatpumps can be easily installed. Also, if they are built on the gas grid, then the homes are open to future carbon-free technologies such as hydrogen-fired boilers. Government believes the cost of new build homes will rise by £2,557 for option one and £4,500 for option two – which may seem steep; however, it is necessary to ensure that the UK reaches its net-zero target by 2050. www.worcester-bosch.co.uk

Martyn Bridges, Director of Technical Communication and Product Management

March/April 2020

MEMBERBENEFITS

Are you introducing us? Do you know a business who would benefit from joining the Chamber? Refer a friend today and if they join, you’ll get 10% off your renewal fee! The ‘Introduce Us’ campaign was launched last year and offers existing Members a 10% discount on their renewal fee if they ‘refer a friend’ to the Chamber and they join our network of over 1,500 businesses. Referring a business will allow them to connect with over 1,500 Members, join a pro-active Chamber with influence and contacts, access a comprehensive range of relevant business services on offer, network, train and develop staff and raise their business profile.

Once a member has recommended the Chamber of Commerce, they should log the referral in one of two ways: Complete a Introduce Us card and send back to the Chamber of Commerce or click complete an online referral on our website www.hwchamber.co.uk/ members-area Marie Ganderton, Sales and Customer Service Manager, said: “This is a great initiative to reward our members for raising awareness of the variety of business support and benefits available to local businesses through the Herefordshire & Worcestershire Chamber of Commerce.”

If you would like to know more information about the campaign, please contact our Membership team on 01905 673611 or speak to your Account Manager. For further information please contact your Account Manager or visit our Members Area at www.hwchamber. co.uk/members-area/

BUSINESS DIRECTION ONLINE Have you recently held a charity campaign? Hired new starters? Or have an interesting press release? then you are encouraged to upload this to the Chamber website where as part of your Membership, we will publish this in our news sections. With over 30,000 visits per month and around 6,500 users, this is a great opportunity to share your news and raise your profile to a large audience. Whereas the bi-monthly Business Direction publication is largely restricted to 150-words, there is more room for movement on our website, so even if you have submitted a story for our publication you can expand on this by uploading the full press release to our website. Much like the Business Direction magazine, articles must be good news and cannot be a sales pitch. The Chamber also uses the articles uploaded to the website as the basis of its newsletters which is sent to a variety of Members. You also have the chance for your stories to be shared through

the Chamber social media. As Chamber Members you are encouraged to take advantage of this opportunity and shout about the good news happening in your business. Once uploaded through our online submission process, articles will be

Business Direction published by Herefordshire & Worcestershire Chamber of Commerce

approved and appear on the website within 48 hours. To upload your good news stories visit www.hwchamber.co.uk/business-directiononline/submission or contact your Account Manager for further information.

049

LASTWORD

SKILLS IN THE DIGITAL AND TECH INDUSTRY According to the World Skills Economic Forum, more than half of the current workforce will require new skills by 2022 in order to maintain relevance in the workplace. That’s more than half of all employed people in the developed world requiring training or reskilling in the next 18 months – 2 years. The tech and digital area are already a massive employment sector, worth over £90 billion more than the construction industry, double that of legal and accounting services and three times that of the sports and recreation, film, television and gambling industries combined. The rapid progression of the digital age has seen more and more roles fall victim to automation, however that’s not to say there are less jobs. Simply, that the jobs that are now becoming relevant to the modern-day workplace have changed and require staff to have new and different skills. From cyber security, software testing, data analysis to web design and digital marketing, just to name a few. This is an incredibly exciting shift and now highlights employer ownership of skills, implementing employer defined occupational standards to rocket your business into the new age. This presents a unique challenge for businesses, as the pace at which the landscape of employment is moving is unlike anything seen before in history.

However, pre-empting this, the government introduced a levy in 2016 specifically to fund skills development and apprenticeships in order to proactively meet the inevitable impending skills gap, which all employers can draw from to either employ new apprentices or develop existing staff. So, what that basically means is that employers can access either a 95% or 100% funded apprenticeship programme, offering someone a fantastic new opportunity while also preserving the future of the company’s efficiency and output. The Development Manager (TDM) based in Worcester works alongside businesses to help employers retain and motivate their existing talent as well as attracting new talent.

This is an incredibly exciting shift and now highlights employer ownership of skills, implementing employer defined occupational standards to rocket your business into the new age.

050

Derrin Kent, Managing Director at TDM, explains further: “Employers of Tech and Digital staff need to retain and motivate their existing talent, as well as to attract new talent. We deliver ESFA funded Apprenticeships from level 3 through to Higher and Degree Apprenticeships, and now a West Midlands Combined Authority (WMCA) funded Digital Retraining Pilot. Which allows for courses to be delivered more efficiently.”

The May/June edition of Business direction will be titled ‘The Future Workforce is a Skilled One’ where articles will focus on attracting and retaining skilled workers, preparing young people to be the future workforce, health and wellbeing in the workplace and more. Make sure to submit your 150-word article and a high-resolution image online or to businessdirection@hwchamber.co.uk For further information please visit our website where all upcoming themes and deadlines are detailed.

March/April 2020

MEMBERBENEFITS

120+ EXHIBITORS

2020 MANIFESTO LAUNCH EVENT

MARCH

9.30AM-2.30PM

Will you be there? With over 120+ exhibitors from a range of business sectors and a dedicated Networking Zone, donâ&#x20AC;&#x2122;t miss the chance to raise your profile with others in the Herefordshire and Worcestershire business community at the region's leading business exhibition. Network with over 800 professionals and find new people to do business with at the Chamber Business Expo.

Open to Members and Non-members, free to attend

PRE-REGISTER TO BEAT THE QUEUES!

FREE

SEMINARS

FOOD & DRINK

ZONE

Where? Yellow Gate Three Counties Showground Malvern, Worcestershire WR13 6NW

FREE Entry FREE Parking FREE WiFi FREE Seminars FREE Refreshments FREE Samples *Food & Drink Zone Scan the code to find out more and pre-register. Alternatively, email: events@hwchamber.co.uk to attend.

BUSINESS IMPROVEMENT TECHNIQUES WANT TO IMPROVE YOUR ENGINEERING AND MANUFACTURING BUSINESS? FIND OUT THE TRUTH FROM THE EXPERTS! BUSINESS BREAKFAST BRIEFING • WARWICK TRIDENT COLLEGE Trident Park, Poseidon Way, Warwickshire, CV34 6SW Wednesday 22 April 2020 8am – 9.30am • RUGBY COLLEGE Technology Drive, Rugby, Warwickshire, CV21 1AR Thursday 23 April 2020 8am – 9.30am • EVESHAM COLLEGE Davies Road, Evesham, Worcestershire, WR11 1LP Friday 24 April 2020 8am – 9.30am

Visit wcg.ac.uk/apprenticeships for more information. BOOK YOUR FREE PLACE NOW:

wcg.ac.uk/bbb info@wcg.ac.uk