Business Edge 61

Inside 4 business matters 6 funding, support & growth 10 ask the expert 30 green sustainability 18 feature 35 training 32 new members 38 diary of an entrepreneur

the magazine for sussex chamber of commerce members

June/July 2021

Welcome back, we’re open for business!

Andrew Coggings MD of Entertaining & Hospitality The Goodwood Estate

Funding, Support And Growth

Sussex Chamber of Commerce

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The interconnected building Digitalise your workspace

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contents

June/July 2021 business edge

Sussex Chamber of Commerce

Welcome to our Business Edge magazine!

Economic growth

Sussex Chamber of Commerce currently represents over 1,000 member businesses. Membership of Sussex Chamber of Commerce offers access to invaluable business advice, money saving benefits, networking opportunities and provides a voice for businesses at a local, regional and national level. Business Edge is delivered free of charge to all Sussex Chamber of Commerce members as well as key business decision makers across the county. It has a circulation of 4,000 copies per issue.

Business Edge is a Sussex Chamber of Commerce publication.

If you have any stories you would like to tell us about or any comments please drop us an email at enquiries@

sussexchamberofcommerce.co.uk

SUSSEX CHAMBER OF COMMERCE Unit 4, Victoria Business Centre, 43 Victoria Road, Burgess Hill RH15 9LR

PRODUCTION & DESIGN Distinctive Publishing 3rd Floor Tru Knit House, 9-11 Carliol Square, Newcastle Upon Tyne, NE1 6UF Tel: 0191 5805990 www.distinctivepublishing.co.uk

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FEATURE EDITOR Helen Compson helen.compson@distinctivegroup.co.uk

As companies begin the slow process of rebuilding following the pandemic, it is vital that they are given the support they need to kick start their recovery.

The rise in the number of job vacancies points to an encouraging upturn in demand for labour amid the gradual reopening of the economy and the strong vaccine rollout.

UK unemployment remains on track to peak at a much lower level than in recent recessions. However, the squeeze on business cash flow from any marked delay to the planned full reopening of the economy may trigger renewed job losses, particularly when furlough becomes less generous over the summer.

The economic scarring caused by coronavirus may drive a two-track job market recovery, with strong demand for labour in sectors where activity rebounds quickly, but with young people now entering the workforce and those who lost their job during the pandemic at particular risk of longerterm unemployment.

Ana Christie Chief Executive Sussex Chamber of Commerce

A strong focus in improving digital and technical skills that match the needs of local business will be a key driver. Improving rail and bus services, maximizing the national coverage of 5G mobile services and superfast broadband, while simplifying the planning system are important enablers to ensuring companies can rebuild and grow.

More interventions are likely to be needed to support the UK jobs market, including extending the kickstart scheme to help protect young people from the risk of displacement from the labour market.

The Government’s legislative plan looks to boost the economy. The pandemic has changed the way we work, and employers need clear guidance on how to provide long-term flexible working arrangements that will make jobs more accessible for everyone.

These are all challenges that have existed for a long time, and we are now at a critical juncture where they must be addressed. We will continue to work with Government to ensure they deliver on their promises.

E-BOOK www.issuu.com/distinctivepublishing

CONTENTS welcome business matters

DISCLAIMER Distinctive Publishing or Business Edge cannot be held responsible for any inaccuracies that may occur, individual products or services advertised or late entries. No part of this publication may be reproduced or scanned without prior written permission of the publishers and Business Edge.

3 4-5

chamber news funding, support & growth

22-27 28-29

funding, support & growth

6

finance focus

funding, support & growth

8

green sustainability

ask the expert funding, support & growth

10 11

21

30

new members

32-34

training

35-36

business support

12-13

events

37

marketing focus

14-17

diary of a entrepreneur

38

feature

18-20

AS A CHAMBER MEMBER YOU’RE WELL CONNECTED

3

business matters

June/July june/july 2019 2021 business edge

Tottington Manor re-opened its doors with brand new owners on 12th April Set within the South Downs National Park with uninterrupted views we have space for 300 guests within our Garden Marquee, outdoor Gazebo’s & Picnic Benches, all socially distanced and spread across our stunning gardens.

Our NEW British and locally inspired menu has been designed to suit most tastes and appetites, all freshly made daily by our Head Chef Chris Hilton who has been working at Tottington Manor for the last 3 years. We are open 7 days per week from 11am until 11pm and our visitors can enjoy a full range of premium drinks with no less than 14 beers, Ales & Ciders on tap plus an extensive wine list, speciality hot drinks and exceptional table service.

The new owners have a wealth of experience in the hospitality sector and also own a local wedding venue, a Sussex pub & two events businesses so are no strangers to providing a first class service experience.

A new Front of House Management team has been recruited who have an excellent pedigree in hospitality.

In preparation for re-opening the Hotel, builders are now undertaking complete refurbishment of all the Executive Suites

and the Bar, Restaurant, Lounges, Private Dining areas have already been redecorated ready for opening. We cannot wait to open our doors to welcome guests old and new to Tottington Manor.

Whether you are looking for the perfect spot for a drink with friends in the garden or a fine dining experience in our restaurant, you can be assured of the warmest welcome.

Dare to Dream The LoveLocalJobs Foundation C.I.C. are delighted to announce that accountants, business and financial advisers Kreston Reeves will be supporting the Dare to Dream programme, which began for Brighton schools in April.

Dare to Dream is an inspirational programme challenging young people to change the way they think. Kreston Reeves business volunteers will be working with students at Dorothy Stringer School to give young people the confidence they need to fulfil their potential.

Using themes of self-awareness, mindset, gratitude, resilience, teamwork and employability our inspirational speaker, local radio presenter Jack 'the Lad' Hayes and mentors from Kreston Reeves will be using their own experience and extensive knowledge to drive and motivate young people.

Jake Standing, Partner at Kreston Reeves comments: “We have been long-term enthusiasts of the events delivered by the team at LoveLocalJobs, and we are excited to support the 2021 Dare to Dream programme with Dorothy Stringer School.

In our experience, some of the most successful organisations in the region have

4

a diverse range of people working for them and we want to encourage young people to understand how they too can be a part of and contribute to this success.

Every young person is gifted and has a unique set of skills and we often just need more self-belief and that little push to help us on our way.

Our mentors have their own experiences of learning and faced challenges which they will be able to share with the group.

As a socially responsible employer we are proud to continue to be one of the very few accredited ‘employer training providers’ within our sector, training and mentoring the next generation of accountants through our student apprenticeship intake each year."

Patcham High School, Portslade Aldridge Community Academy and Dorothy Stringer School.

The Brighton Dare to Dream programme will be supporting students in the following Brighton Schools:

Could your organisation be interested in helping local young people to fulfil their potential?

Cardinal Newman Catholic School, Kings School Hove, Longhill High School,

We’d love to hear from you info@lovelocaljobs.com / 01273 651100

www.sussexchamberofcommerce.co.uk

tel: 01444 259 259

business matters

june/july June/July2019 2021business businessedge edge

Using a brand refresh to fuel growth & innovation Will changing your company logo grow sales? Will having an updated website mean your employees work harder? Will sending out shiny new marketing collateral turn your small local business into a multi-national behemoth?

Probably not. In fact, changing your branding could lose your business traction and recognition in the marketplace.

However there are times when a wellexecuted brand refresh can really act as a catalyst for both growth and innovation across the company.

I joined Next Phase, an international life science recruitment company, as a Director in February 2020 (interesting timing I know) and immediately identified that the company branding was working against the company. The team didn’t like the branding and hated the website. Our clients didn’t know who we were and we didn’t stand out from the competition.

Perfect I think, lets do a quick brand refresh, create a simple but memorable new logo and crack on growing the company. What happened in reality ended up being a root and branch review of the whole company, understanding and agreeing all aspects of how we want to work. It was painful at times, it took valuable time away from growing sales

and building relationships with clients. But then a funny thing started to happen. By engaging in a conversation about how our brand should look, we had to talk about how we want to work. This in turn forced us to ask how we can be different, which generated real innovation from the team with the buy-in to go and deliver it with

our clients, all which has resulted in faster growth. Fast-forward 12 months and the refreshed brand & website are live, we love it and the business is flourishing. Do I want to go through it again anytime soon?

No. Could it have laid the groundwork for Next Phase becoming a multi-national behemoth? Watch this space…

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5

funding, support & growth

June/July june/july 2019 2021 business edge

Growth The latest economic growth forecasts suggest that the UK economy is set to grow at its fastest pace since the Second World War, overtaking US growth rates. There is a welcome surge in consumer spending and the unemployment rate is also lower than expected.

The housing market is also booming,

Jonathan Sharrock

while hiring and investment by

Chief Executive Coast to Capital

businesses is picking up.

But markets are nervous about the economy running too hot and

New Peer Networks programme launches

the spectre of inflation has seen volatility return to equity prices.

There are growing calls for the Bank of England to scale back quantitative easing and to increase

Following the success of the first round, The Coast to Capital Growth Hub is launching a new round of the Peer Networks programme.

Funded by the Department for Business, Energy and Industrial Strategy and delivered by MDHUB, the Peer Networks programme is designed to bring diverse groups of likeminded leaders together to discuss business issues and solve problems.

The programme includes a series of confidential and high impact group meetings, each led by a trained facilitator.

In total, successful applicants will benefit from 18 hours of free facilitated support plus a minimum of 3.5 hours of one-toone advice.

Upon successful application to the programme, you will:

However, the Bank will be incredibly wary of raising interest rates too early and possibly choking off a

can genuinely share these things with in a very open forum like we do in the BEIS programme.” – Sanam Shah, Tisserand

fragile recovery. On the other hand,

Businesses that seek external advice or undertake formal training are more likely to improve their overall performance, but many prefer to take advice from trusted sources, such as their peers, when presented with external challenges and opportunities. Peer Networks enables you to make connections that go far beyond networking.

is the most likely way to kill-off any

The programme is available to any SME business that has:

Government could raise taxes, cut

there is the risk acting too late rather than too soon. Rampant inflation recovery and even the fear of it can become self-fulfilling.

The dilemma with interest rate hikes is they would increase borrowing costs for both the Government and business. In response the spending or both. Or they could

Operated for at least one year

run even bigger deficits, which

Overcome business challenges and recognise and act on new opportunities

Has at least five employees

could further increase inflationary

Build a trusted network of connections to support you now and in the future

An aspiration to improve

pressures, potentially resulting

A turnover of at least £100,000

in more interest rate hikes. All at a time when many businesses

Improve your long-term personal and business performance

To find the full details including how to apply, visit www.c2cbusiness.org.uk/ business-support/peer-networks.

are facing a cash cliff-edge with

“It’s like having your own board of directors that really hold you to make effective business decisions without bias.”

– Helen Vane, GoGecko

Interviews with candidates from the previous round can be found on the Coast to Capital Youtube channel.

higher debt servicing costs.

“It’s helped me be a better business man, it’s an opportunity to look at the business and reflect and see it from a different point of view.” – Toby Ombler, Arc Fab “Absolutely brilliant, I mean it’s really been an excellent tool. I think it’s expressed and shown that people in leadership positions are quite lonely.

Because you have all of these problems on your shoulders and the majority of cases you don’t have someone that you

6

borrowing costs now.

increased demands on working

Jonathan Sharrock, Chief Executive at Coast to Capital said:

capital, higher input costs and

The growth forecasts are really encouraging but it could be a bumpy ride.

"We are delighted to have launched the second round of Peer Networks which will provide crucial business support to leaders, ensuring that they are well placed to recover from the COVID-19 pandemic.

I look forward to hearing more about the exciting and innovative scale-up businesses taking part in the programme soon."

www.sussexchamberofcommerce.co.uk

tel: 01444 259 259

Rob Clare Chairman Sussex Chamber of Commerce

business advertorial matters

june/july June/July2019 2021business businessedge edge

Transformation of Gatwick station continues Work to upgrade Gatwick Airport station continues, while the station is open to passengers.

View of open platforms from the tower crane at Gatwick station Following the completion of foundation work on platforms 5 and 6 ahead of schedule this spring, track realignment is now well underway - this will allow the construction of wider platforms to accommodate more passengers from 2023.

The refurbishment of the existing station concourse has also started with the revamp of the Gatwick Airport North Terminal link span and shortly the rail station over bridges. Watch this film to find out why this is an exciting time for the project.

A new airport concourse superstructure will be built between the two airport footbridges, creating more space and better wayfinding for passengers.

Foundation work continues to prepare for the arrival of new lifts, stairs and escalators around the station: eight new escalators, five new lifts and four new

“To enable the station to remain open while construction continues in a constricted environment, the team built a special overbridge spanning the railway, which allows engineers to move materials to the island platforms 3 and 4.”

stairways will be installed around the station to make journeys easier for all passengers.

To enable the station to remain open while construction continues in a constricted environment, the team built a special overbridge spanning the railway, which allows engineers to move materials to the island platforms 3 and 4. Once complete, passengers will see major improvements in accessibility and movement around the station.

AS A CHAMBER MEMBER YOU’RE WELL CONNECTED

7

business support funding, matters & growth

august/september december/january June/July june/july 2019 2018 2021 business edge

Success for BRITE innovation programme as Brighton tech startup pilots hyper-accurate GPS Naurt’s satellite technology is 150 times more precise than current GPS capabilities, measuring within 10 centimetres Innovation programme BRITE has announced Brighton tech startup Naurt is trialling its new hyper-accurate satellite location technology on the roof of the Plus X Innovation Hub. The pilot will gather data for a new form of GPS which could see the fledgling company achieve a world-first. Naurt is one of the high-growth Sussex businesses supported by the BRITE programme – a one-stop shop to support business leaders wishing to be part of an innovative, collaborative community.

Local entrepreneurs Jack Maddalena and Nicolas Slack, both in their twenties, founded Naurt in April 2020. Since then it has grown to a team of eight people, secured £500k in funding.

Naurt’s technology is 150 times more accurate than current GPS tracking. It can provide an exact location within 10 centimetres anywhere in the world, either indoors or outside. It’s supported by five key innovations in the tracking space, including sensor fusion, all delivered in a simplistic ‘plug-and-play’ web application.

The satellite aerial now installed on top of the Plus X building, measuring just 30 cm in height, is gathering 25 lines of constellation data a day at 14 times the speed of sound.

The sheer volume of information made possible by the installation will help refine the Naurt product while allowing the company to rapidly expand its customer base.

The duo are currently working with travel company TUI to enable travellers to follow their journey in real-time from door to airport, airport to taxi, taxi to hotel room.

Other clients include Sofology and The Roads and Transport Authority.

Naurt’s CEO and co-founder Jack Maddalena says: “We asked companies what their primary pain point was and the responses we received were almost unanimous: matching customers up at different points on their journeys, like drivers and passengers at an airport”.

Further potential applications include enabling the safe use of aerial drones for doorstep deliveries, and far greater accuracy in the energy and telecoms sectors to locate underground pipes and wires.

“People that have had their smartphone lost or stolen might have used the ‘Find My Phone’ feature. With Naurt’s precision, we could distinguish what pocket it’s in!” adds Nicolas, Naurt’s co-founder and chief technology officer. “Gathering all of the data using the equipment installed at Plus X is a big step on our road to making that a possibility”.

The team has been supported by the BRITE innovation programme – a £10.5million initiative part-funded by the European Regional Development Fund that’s led by Plus X in partnership with the University of Brighton. The programme is helping ambitious Sussex businesses like Naurt to scale.

“People that have had their smartphone lost or stolen might have used the ‘Find My Phone’ feature. With Naurt’s precision, we could distinguish what pocket it’s in!”

BRITE’s Programme Manager, Samantha Harland, commented: “We welcomed Naurt into the Plus X building and BRITE cohort in summer 2020. Naurt had strong ambitions to scale their business and create jobs for locals including graduates from the local Universities. By accessing expertise and support from the BRITE team, Naurt has been able to scale at a rapid pace”.

Jack adds: “Being a part of BRITE has been a key factor in our success so far. Taking advantage of the experts in the programme, academics at the University of Brighton, the fully funded workshops – even simply feeding off the ideas of the other businesses in the Plus X building – has been and will continue to be a real gift for our business. I grew up a stone’s throw away on the hill in Fiveways, so it’s been amazing to make this all happen so close to home”.

Samatha concludes: “Historically, Brighton and the surrounding area has lost a lot of local talent to nearby London as people search for jobs for scaling innovative companies. Our aim with the BRITE project over the next 2 years is to help more local businesses scale their vision and in turn that will provide more opportunities for local talent. We’d love to see more businesses stepping forward to access this support”. www.briteinnovation.co.uk

8

www.sussexchamberofcommerce.co.uk

tel: 01444 259 259

business advertorial matters

June/July june/july February/March december/january 2019 2021business business 2021 2018 business edge edge business edge edge

The Green Financial System Transition to a green financial system and mobilising investment in clean and resilient growth has been a priority for the UK government since July 2019 and is directed by the Green Finance Strategy as a significant consideration for the economy for next 10- 20 years The Strategy is an ambitious package, bringing together work from across the government, regulators and the private sector. It has 3 core elements: greening finance: ensuring current and future financial risks and opportunities from climate and environmental factors are integrated into mainstream financial decision making, and that markets for green financial products are robust in nature financing green: accelerating finance to support the delivery of the UK’s carbon targets and clean growth, resilience and environmental ambitions, as well as international objectives capturing the opportunity: ensuring UK financial services capture the domestic and international commercial opportunities arising from the ‘greening of finance’, such as climate related data and analytics, and from ‘financing green’, such as new green financial products and services. for more information https://www.gov.uk/ guidance/green-finance

Current interpretation is a lender will not lend for commercial premise development unless the project is sustainable and meets a specific Green Lending Criteria.

This strategy will generate an even bigger demand for the existing and future, sustainable and energy efficient solutions that GCL Building Technologies supply and install.

With the growth of the Internet of Things (IoT), a term used for the growing number of devices which use the internet to communicate with each other, the following are simple, cost effective ways to reduce your energy and operating costs and help you meet your environmental obligations.

Smart lighting systems use sensor technology and data analytics which deliver solutions for energy savings, space utilisation analysis and optimisation, asset and employee/visitor locating, lighting control to increase employee productivity, and more. Third-party applications such as conference room management, hot desking reservation, and heating, ventilation, air conditioning (HVAC) systems are all made intelligent with real time data and status of spaces capture.

A building energy management system (BEMS) is a computer-based approach to measuring, monitoring and managing the performance of building services, such as heating, ventilation, air-conditioning, lighting and security.

BEMS coordinate the operation of various systems, enable complete control over the building environment, closely monitor building energy efficiency, reduce energy consumption and can be integrated with smart lighting systems.

Smart lighting and building energy management systems reduce your energy and operating costs and help you meet your environmental obligations. Call GCL to see how you can conserve energy and the environment today. t: 020 3906 6070 e: hello@gcl.uk.com w: https://gcl.uk.com/

AS A CHAMBER MEMBER YOU’RE WELL CONNECTED

9

ask the expert

June/July june/july 2019 2021 business edge

Workplace First Aid – what does the law say?

Every employer, for paid or voluntary staff, has a duty to make certain that their employees get immediate attention if they are injured or taken ill at work. This is enshrined within the Health and Safety (First Aid) Regulations 1981. Notably, this burden has not fallen away because of COVID-19 and the various lockdown measures, it still applies.

Irrespective of whether the injury or illness is caused by the work the person does, what matters is that they receive immediate attention and someone calls an ambulance where the case is serious. But the ambulance may take several minutes to arrive, and it is crucial to understand how to give immediate and the most appropriate first aid to stabilise the casualty whilst waiting.

The application of First aid can save lives and prevent minor injuries escalating. First aid provision in the working environment includes all the arrangements that need to be made to manage injuries or illness suffered in the workplace and its immediate surroundings (e.g. the car park).

The HSE (the Health & Sector Executive) produce annual statistics for accidents, and they tell a worrying story emphasising how important First aid at work really is.

They show over 135 workers lost their lives at work annually with well over 600,000 personal injuries taking place at work.

Under RIDDOR (Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 2013) there are over 70,000 injuries to employees reported annually and over 30 million working days lost to work-related illnesses and workplace injuries.

What is the duty of the employer to provide First aid?

All employers have a duty of care for all employees, whether paid or voluntary, to make certain they provide the adequate and appropriate facilities plus any necessary equipment if any employees are injured or become ill at work. The employer must make an assessment of the First aid needs which should be wholly appropriate to the circumstances, hazards and risks at their workplace.

If the employer provides First aiders at their workplace, they need to ensure they have been provided with suitable training, have an appropriate First aid qualification and remain competent to perform that duty. Broadly speaking their First aiders should have a valid certificate of competence in either First aid at work (known as FAW) or the emergency first aid at work (abbreviated to EFAW).

10

Clair Geal Senior Account Manager Tutorcare

What about site visitors?

Equipment and tools

Regulations don’t stipulate employers provide First aid for anyone other than employees but, many include visitors in their risk assessment. In reality it would be unimaginable that a trained First aider would not attend an injured party.

Luckily Tutorcare, have been lawfully able to continue training and re-training First aiders during the second and third lockdowns. This means that First aiders in the workplace should not have lapsed training and out date certificates. With the anticipation of most workers returning to their place of work, this will be important and, in some cases, legally required.

In concert with training, it is incumbent upon each employer to supply equipment and facilities to allow the level of cover specified as required for employees at all times. The employer needs to carefully consider where First aid equipment and tools will be located, relative to their premises and workforce.

Do employers need to maintain records?

Employers, the self-employed and those in control of works premises have certain duties under RIDDOR and need to report certain workplace injuries, cases of ill health and dangerous incidents. This requirement applies to all work activities, but it is also true that not all incidents are reportable. Employers should use an accident report book to record all incidents.

www.sussexchamberofcommerce.co.uk

One size fits all doesn’t it?

Not really. At the time an employer is booking First aid training (at any level) they should advise Tutorcare of hazards at their workplace so training can be bespoke to them. Workplaces vary and the employer is best placed to be aware of danger areas, so don’t leave it until the day of training to speak up. It is recommended that First aiders seek an annual refresher during their 3 year FAW/EFAW certificate timeframe. Employers should also encourage them to regularly review their course manuals and any other materials and provide some time to do this. The more they practice the more confident they will become. c.geal@tutorcareltd.co.uk

tel: 01444 259 259

leadership funding,and support entrepreneurs & growth

June/July 2021 business edge

Reset your business for growth As a business owner, you are keen to get your business firing on all cylinders again. You’ve weathered the storm, brought your people back from furlough and ring-fenced cash for deferred tax and loan repayments.

Paul Samrah Partner, Moore Kingston Smith Now you’re thinking: “How do I get my business back in the fast lane?” And you are determined to steer your business away from the many that, sadly, founder in the recovery period.

At Moore Kingston Smith, our turnaround and restructuring service integrates all the strands of business consultancy. We not only understand entrepreneurial businesses but also deploy a full toolkit of corporate finance, tax, HR, insolvency, management and strategy expertise.

Plotting your business’s course to success

between forecast inflows and outflows

5. Regular monitoring

that threaten your liquidity.

Monitoring your progress to make sure your business stays on track. We check in with you regularly to help with updates and modifications to your action plan.

Your focus is getting your income back.

You need an action plan to reset your

3. Scoping your priorities

business for growth. It must be flexible to

Drawing out the essential elements of

allow room for change, and you need to

the modelling that you have identified

monitor it frequently, so it remains fit for

as vital to your individual business. This

purpose.

determines what to prioritise and by

To reset your business for growth, we

when.

guide you through a detailed five-step

4. Implementing the changes

process:

1. A thorough review of where you are now Recapping your business objectives, trading situation, people, assets and liabilities.

The areas you’re most likely to focus on are: cutting costs and working with zerobased budgeting capitalising on all tax breaks available

2. Financial modelling of scenarios

retaining key staff cost effectively

Scrutinising your profitability, cash flow

implementing a formal flexible working

and staffing structures to highlight gaps

structure.

Help from the experts We offer a free consultation which is completely confidential and where you are under no obligation. You get to ask us all those burning questions and see how we can help you reset your business for growth.

Moore Kingston Smith is top 20 accountancy and business advisory firm, helping businesses, private individuals and not for profit organisations thrive.

We are a member of the Moore Global Network, which is made up of over 30,000 people across more than 100 countries.

Email: psamrah@mks.co.uk

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11

business support

June/July june/july 2019 2021 business edge

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www.sussexchamberofcommerce.co.uk

tel: 01444 259 259

business support

june/july June/July2019 2021business businessedge edge

Video call fatigue hits home Videoconferencing, using tools such as Zoom, Skype or Teams, is causing many remote workers to suffer serious fatigue.

As so many people resort to virtual meetings due to the COVID 19 pandemic, various research studies are highlighting the downsides of technology which has proved such a lifeline for many businesses.

In a report by Microsoft Research which examined why people found online meetings more tiring than face-to-face, Stanford University professor Jeremy Bailenson was “flabbergasted” by how intense and exhausting using only videoconferencing was. Brainwave patterns associated with stress and overwork were much higher than traditional working.

Another Microsoft study confirms that high levels of sustained concentration required for video calls causes fatigue after about 30 to 40 minutes and unhealthy stress is measurable only two hours into the working day.

The study highlights various reasons.

Humans are good at visual processing but seeing people on screen is unnatural.

Our brains have to process differing backgrounds from person to person and deal with different-sized heads depending on the cameras being used and depending on participants’ distance from the screen.

The delay in feedback to each other, even though measured in milliseconds, disrupts long-learned face-to-face social interactions because we are deprived of many subtle facial and body language reactions.

Taxing Audio issues are even more disruptive.

When there are large differences in volume levels between attendees, the process becomes taxing and uncomfortable.

So many people have reported being tired by videoconferencing that it has earned its own slang name: ‘Zoom fatigue’. But the same exhaustion applies to users of Google Hangouts, Skype, FaceTime, or any other such technology.

Gary Jowett, from Computer & Network Consultants (CNC) in Brighton, said: “Video conferencing has proved highly effective during such difficult times. And it’s likely to remain an important part of the typical communication tool-box as companies evolve their working culture in the future.

Many of us have increased our use of the technology out of necessity, without establishing some protocols to avoid such fatigue. You might consider building in

more breaks between calls and perhaps having smaller groups on each call. Also, set some ground rules. For example, everyone who isn’t invited by the chair to speak should mute their microphones. And avoid multitasking during a call. It’s easy to think that you can use the opportunity to do more in less time but trying to do multiple things deteriorates our overall performance.”

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– IT Hardware & Software

– Disaster Recovery

– Cloud e-Mail Archiving

– Apple Support

– Mobile & Remote Access

– Virtualisation

– Off-Site Data Backup

– Office 365 & Azure

We would love to talk to you and offer a Complimentary systems & security check-up with no obligations to use our services.

— 01273 386 333 — sales@cnc-ltd.co.uk — www.cnc-ltd.co.uk

Celebrating 25 Years in business

1996—2021

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marketing focus

June/July june/july 2019 2021 business edge

Time to tone up your marketing policy The way we do business has certainly changed and, as sure as night follows day, the way we go about businessto-business marketing has got to be recalibrated too.

In short, is your marketing policy fighting fit – is it up to the challenges that lie ahead?

We’re working from home, if not all the time, then probably most of the time. Our meetings are on Zoom or Teams or some

such. Our conversations are on WhatsApp or Messenger.

changed, and have you had to modify the way in which you deliver services?

And our marketing … well, where is that happening? How and where should it be happening as we emerge tentatively into our new, post-pandemic world?

These answers are key to producing a crystal clear and, importantly, realistic marketing strategy that will support the latest evolution of your business – a marketing plan that your staff can both sign up to and deliver.

Start at ground zero This is the time to re-evaluate your marketing strategy, from root to branch to anticipated fruits. How effective was it before Covid-19 and lockdown? Did it produce the results you wanted? If not, why not?

Moving on, into 2021, can you define what effect the changes of the past year have had on your business, and are likely to have going forward? Has the way you communicate and interact with clients

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Recognise the value of digitisation If it wasn’t true before Covid, it certainly is now: the fully digitised business is king!

B2B marketing is increasingly about the creative content strategy at its heart and the means by which it will draw in and engage with customers, old and new. The greater the digital weaponry at an entrepreneur’s disposal, the greater the rewards they will reap.

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marketing focus

june/july June/July2019 2021business businessedge edge

But it is also the case that the way in which the collective power of websites, social media, digital adverts, emails and virtual presentations – in short, all forms of digital advertising – is wielded requires a heightened degree of sophistication nowadays.

Nurturing existing clientele has emerged as a priority in B2B marketing – a grateful response, perhaps, to those who have stuck with us through thick and thin.

Crunch that data It can be hard to get the true measure of the effectiveness of your advertising when it’s happening across more than one digital

Social media is the perfect platform, of course, through which to not only stay in touch, but to personalise the contact and

Be human

nurture the loyalty. Post articles or snippets

Yes, we work in a digital world, but at the end of the day we’re not promoting and selling our wares to robots. There are real people at the other end of that datalink!

of information that educate customers

Key to a successful strategy are the empathetic and personable overtones that make would-be customers feel like you are talking directly to them. That is the starting point for a long-term relationship born of customer loyalty and trust.

questions ‘from the floor’.

about your latest product, notify them of new appointments and achievements, and provide a user-friendly means of taking

Be relevant, be friendly, use humour when appropriate, put up interesting pictures. In

platform. This is where all-in-one social media management and analytics solutions or customer relationship management (CRM) software come into their own.

Designed to help you collate and publish automated campaigns across multiple digital platforms at once, they also gather the relevant data afterwards – who’s read your advert, when and where? And most

short, give customers every reason to keep

importantly of all, did that convert into a

in touch. You are pushing at an open door.

sale?

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15

marketing focus

June/July june/july 2019 2021 business edge

Coming Out of Lockdown: Is Your Business Ready?

Even with the end of formal lockdown approaching, uncertainties remain about the economic and health risks faced by the country.

Chris Guiton Copywriter Wealden Wordsmith

But business confidence is returning. And companies expect sales to grow over the coming months.

This begs the question: are you ready?

Responding to a new trading environment The pandemic has accelerated the shift to digital.

It forced many B2B buyers and sellers to move online. And there is growing recognition that digital is here to stay given the opportunity to lower costs, drive efficiency and seek competitive advantage.

Online shopping has added to the pressures faced by high street retailers and town centres.

In parallel, a lot of people have discovered the joys of shopping local. Getting to know their local traders and supporting their local community.

The uncertainty generated by Covid-19 means that consumers are looking for reassurance when making purchase decisions. Many now consider brand trustworthiness and good customer service as the main reasons for recommending a company to a friend or relative.

Consumers are also more likely to recommend ethical businesses which demonstrate concern for the impact of their actions, products and services on people and the environment.

What do your customers want?

So, this may be a good time to review your marketing activities to ensure they’re aligned with your business goals and are meeting your target audience needs and wants.

The questions you might consider include: Is your website design visually appealing and free of clutter? Does it have a clear brand message? Does it provide easy and intuitive navigation?

Is the main content up to scratch, providing the expertly written copy that will provide you with a distinctive voice?

Is it written with your target audience in mind? Do you need to update material, introduce new calls to action, or add images and videos?

Is the content optimised for search engines to improve your page rankings?

Are you using long-form content to complement your main website copy, supply additional detail and engage with your users more effectively (eg blog posts, newsletters and white papers)?

Do you use ‘social proof’ to increase your website conversion rates (eg via reviews, testimonials and case studies)?

Do you need to revamp your social media presence to engage better with your target audience?

“The uncertainty generated by Covid-19 means that consumers are looking for reassurance when making purchase decisions. Many now consider brand trustworthiness and good customer service as the main reasons for recommending a company to a friend or relative.”

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You never step in the same river twice It’s a common observation but, as the ancient Greek philosopher Heraclitus noted, ‘The only constant in life is change’.

This may be the time to review key assumptions you’ve made about your business and how you market it. Think about what your customers really value about your products or services. And what might have changed as a result of the pandemic.

Returning to the status quo may not be an option.

Consider what elements of your marketing work well. What elements work less well.

And how you might need to adapt or change your messaging to meet your customer needs more effectively.

Remember. Customers are in the driving seat. Engagement remains essential. And those businesses that focus on customer satisfaction are significantly more likely to improve rates of repeat purchases, build brand loyalty and develop long-term relationships with their clients.

Words matter. Whether you’re looking to refresh your website, start a blog or have other copywriting needs, I can supply the professional content that will help you stand out from the crowd. www.wealdenwordsmith.co.uk chris@wealdenwordsmith.co.uk Tel: 07854 129732

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marketing focus

june/july June/July2019 2021business businessedge edge

Charlotte Driscoll, founder of Small Made Mighty, specialises in building successful marketing strategies for small, micro and new businesses to optimise their owned assets and achieve their goals. Charlotte has 15 years industry experience working across SEO, PPC, Programmatic display, Email & ECRM, Social Media, Experiential, Direct Mail and Internal Comms.

She has run multi-language and multi-cultural global campaigns for brands including British Airways, L’Oreal, Sky, Coca-Cola, EE and Seagate.

Having hopped off the corporate wagon, she's now building successful marketing strategies for small, micro and new businesses to optimise their owned assets and achieve their goals.

"This is where my real job satisfaction lies - being able to take a small business - one that really matters to people's lives - and making it fly.

Setting up a new business can be costly, which is why my fixed, one-off consultation fee is beautifully simple. I'll listen to what you and your business need, build your plan, and ensure you have the resources to run it successfully.

For small businesses going for gold, I also have support package options to underpin, advise and help execute your ongoing strategic and tactical marketing as your business grows."

Book your complimentary call today. www.smallmademighty.com

Trust Seaside Creative to take care of your Content

Find your digital voice!

Engaging your brand with audiences that matter www.be-everywhere.co.uk E: info@be-everywhere.co.uk

Marketing... ...and relax

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T: 0191 580 5990

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17

business matters feature

august/september december/january June/July june/july 2019 2018 2021 business edge

The Goodwood Estate – Roaring back to business!

A huge contributor to the Sussex economy, Goodwood is looking forward to a Glorious summer of activities and events.

Andrew Coggings Managing Director of Entertaining and Hospitality at Goodwood

The estate is one of the largest employers in the area after the NHS. Can you explain more about the importance of the Goodwood estate on the local economy?

Goodwood provides long term employment and development to hundreds of people in the local area in a diverse number of roles; not just in hospitality but marketing, digital, finance, sales, forestry, farming and sport.

We also provide short term employment for many more at our big flagship events. We have employees from different generations of the same families and many married couples in relationships.

A recent study by the London School of Economics revealed that Goodwood makes an estimated annual contribution of £414 million into the local economy (£560 million including national contribution).

These contributions reflect expenditure made by visitors, exhibitors, suppliers and others that would not have occurred in the absence of Goodwood. The total estimated taxes generated through direct, indirect and induced contribution annually by Goodwood locally is £100 million. In addition to creating jobs Goodwood also provides apprenticeships, carries out charitable work and education. Goodwood contributes nearly £500,000 to charities annually.

One of my key roles within Entertainment and Hospitality is to use the diverse businesses we have to offer long term career progression to our team members which results in so many long serving staff

across the whole estate. We have created Goodwood’s Culinary Academy; a two-year live-in programme that equips trainees with in-depth on the job training and provides industry-recognised qualifications and professional kitchen experience.

Goodwood also offers a wide range of other apprenticeships across the whole business.

The Entertaining and Hospitality business provides employment at Goodwood House, the hotel, the Kennels a private members’ club, Hound Lodge a sporting lodge, meetings and events, three wedding venues, corporate experiences, organic farm, golf courses, event catering alongside the motorsport and horse racing businesses.

Our philosophy of operating in the most sustainable way possible means that we will always try to support local suppliers and champion the fantastic produce available from Sussex and act as a showcase for local businesses to our considerable audience.

For example, when we made some recent renovations to the hotel we sourced local expertise and skills to create 16 additional new bedrooms.

Now that we are returning to some normality, how have you adapted and improved your offerings?

We have seen a surge in demand at our farm shop where our organic meat and dairy products, as well as our Goodwood beer, have been in great demand. Our organic farm historically has supplied our produce to local pubs and restaurants as well as London hotels such as The Ritz but with these venues all being closed during lockdown it gave us the opportunity to instead re-establish our farm shop and the sales have surpassed all expectations and we now have an incredibly busy shop where all our organic produce is available.

“One of my key roles within Entertainment and Hospitality is to use the diverse businesses we have to offer long term career progression to our team members which results in so many long serving staff across the whole estate.”

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During the pandemic we continued to hold weddings when restrictions allowed as some couples were determined to go-ahead with the day of their dreams. This resulted in the team needing to ensure we were Covid-compliant when organising weddings so that they could proceed on a smaller scale, with a reduced number of guests, while ensuring the couple enjoyed the best possible experience.

Are you seeing a pent-up demand for the hospitality sector?

Most definitely, especially since the 17th of May when our bars and restaurants could serve people inside and the hotel could open again. Our first guest at the hotel arrived at 7.15am on the 17th and he was so thrilled just to be able to check in and relax! Looking forward, we certainly do not expect to see any let up in demand before the autumn time and so our focus over the coming months will be to be as busy as possible whilst continuing to offer the standard of service which Goodwood is renowned for.

The cancellation of Goodwood’s flagship events; the Festival of Speed, Goodwood Revival and horse racing’s Qatar Goodwood Festival in 2020 hit the estate hard but we had a boom in summer tourism during 2020 from domestic holidaymakers that helped it stay afloat. Around 60 per cent of annual visitors to Goodwood – 600,000 people – come to attend the flagship events, with 100,000 visitors coming from overseas.

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feature

June/July 2021 business edge

All of that was obviously a tremendous hit; like everyone else we battened down the hatches and survived.

With the staycation in the UK very much how this summer will play out, what has the estate brought out that is new?

We benefit having 12,000 acres on our estate so social distancing is not a problem and our guests love the walks on the estate and the ability to reconnect with nature.

In terms of new offerings, we are already seeing great demand for our ‘Trenches and Traps’ experience which combines classic 1960’s Land Rover off road driving with clay shooting. We are also incredibly excited to be offering a gut health residential course in the hotel which aims to rebalance, revitalize and recharge your mental and physical wellbeing during the 5-day stay.

How has the past crisis reinforced the many great things you were doing well before?

It is our belief that the pandemic has made people realise how important it is to live a full and balanced life where their physical and mental well-being is looked after and nurtured. Such initiatives as the construction of our new biomass plant to provide energy to the estate as well as our organic farm that supplies our restaurants across the estate demonstrates our longterm commitment to running our estate responsibly. Combining this ethos with our desire to offer experiences and events that are memorable and authentic and we

feel very well placed to appeal to what our customers wish for in the future.

Can you tell us more about the many awards and accolades The Goodwood Estate has won recently?

Winning awards are always fantastic and the past year has been like no other so despite the most difficult of times it feels extra special to have secured The Sunday Times Best Hotel in the Southeast - Regional Winner 2020 and named one of their 80 best British hotels.

Being recognised by the industry as the best eating venue and best wedding venue in the southeast with two Beautiful South

Tourism Awards for Excellence 2020/21: Restaurant of the Year for the estate’s field to fork Farmer Butcher Chef restaurant and Wedding Venue of the Year. These were picked from more than 100 applications from across the southeast.

We are also winners of the UK Heritage Awards 2020 for Best Wedding Venue and Outstanding Customer Service.

These are fabulous accolades for the team and a testament to all their hard work. We are so pleased that our doors are open again so that we can show people what is so special about hospitality and weddings at Goodwood.

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19

feature

June/July june/july 2019 2021 business edge

Select microsoft partner puts decision makers in the picture When you work for a big organisation, it’s hard to get an accurate picture of what’s really happening on the ground.

By HELEN COMPSON As Carlene Jackson, founder and CEO of Cloud9Insight, a Microsoft Gold Partner, puts it: “If you’re driving this business just from spreadsheets, which so many organisations are doing today, can you trust the spreadsheets that are retrospectively pulled together and manipulated to tell you the whole story?

“No! But you need to know what’s going on in your business in real time.”

Having cut her teeth at IBM and Sage, where she worked with clients such as News International and Panasonic, Carlene set up Cloud9Insight in 2010.

By then, she had journeyed extensively through the subject of customer relationship management (CRM) and the escalating need for digital transformation by any organisation of an entrepreneurial bent.

“Banks are often seen as being ahead of the game in terms of leveraging technology, so that was my starting point (with Cloud9Insight),” she said.

“Imagine the scenario in which business people do not have to depend on IT teams to be able to make a decision for a customer there and then, knowing who they are and what their transactions have been with them.”

And that is exactly what the Dynamics365 Customer Engagement solution, with its Microsoft Access database at heart, delivers, she said.

Cloud9 itself has grown in tandem with the nation’s digital transformation. Today it has more than 700 clients, the vast majority SMEs, across the UK. After achieving an impressive 60% growth last year, it is on track to grow by another 50% this year.

The growth has been organic, thanks in no small part to the fact there are very few Microsoft Gold Partners in the UK working with SMEs. Most of Cloud9’s leads come directly from the IT colossus.

Carlene Jackson Founder and CEO Cloud9Insight

For the first four years, Carlene ran her business from Annecy, in the French Alps, a wonderful place to live with her growing family. Modern technology was the great enabler, until business expansion and the need to be more hands-on in terms of recruitment brought her back to the UK. Now based in Brighton, in modern offices overlooking the beautiful South Downs, she has 30 members of staff – 12 of them hired in the past year alone.

Far from being cowed by the exigencies of the pandemic, she feels this is the time to snap up the talented individuals out there.

She said: “I’m very much of the growth mind-set, which is all about planning and being optimistic.

“It is really important that organisations hire six months ahead of when they will need

“This recession is not going to last forever and there is a huge amount of talent on the market at the moment due to furlough and redundancy. I feel that is a great opportunity for me in terms of adding to my team.”

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somebody because, A, it will take them time to find the right person and, B, it will take that person six months to grasp what’s going on and begin to contribute.

“This recession is not going to last forever and there is a huge amount of talent on the market at the moment due to furlough and redundancy. I feel that is a great opportunity for me in terms of adding to my team.”

She has chosen to tailor her services to two specific markets: manufacturing and professional services. In both, the relationship with the customer is paramount, she said. Communication is key.

Cloud9Insight had a turnover of £2.5m last year. Carlene, who recently launched a second business, Cloud9 Learn, to nurture the up and coming generations of tech talent, is aiming for a £5m turnover and 50 members of staff.

“There is a huge shortage of trained digital talent,” she said. “We want to be part of mobilising that talent and Cloud9 is enabling us to do so.

“I am personally motivated by other people’s success. I want to see people fulfil their potential. That drives me more than making money, to be honest.”

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chamber news

june/july June/July2019 2021business businessedge edge

The value of networking Attending a networking event is one of the most useful things a business owner can do. It allows industry movers and shakers to meet, mingle and explore new business connections, innovation and opportunities.

As soon as it is safe to do so again, Haywards Heath Business Association (HHBA) will be welcoming members back to its events in order to build those connections between local businesses.

Over the past year, the HHBA has welcomed its members to its online events and is looking forward to reconnecting with them in person as the lockdown restrictions are lifted and it is safe to network in person again. The HHBA has a packed programme of educational and networking events focused on helping businesses in the midSussex area thrive.

“Local organisations are laser focused on generating new business and building back stronger for the longer-term.” Katie Morhen, director of communications agency 52eight3 and a member explains. “Our aim in curating the programme is to deliver relevant and useful content, sharing and connecting local businesses to help boost job growth and the local economy.”

programme is a great way of keeping members connected. “The HHBA helps me to stay in touch with local business people with a combination of pure networking events and also really useful educational webinars. The webinars are great as they tend to be business-focused and topical covering areas like council COVID-19 grants or help with marketing and finance.”

The forthcoming content will focus on timely issues which are affecting businesses in the area, with experts offering advice on topics including Brexit, business finance, marketing and sales, and cyber security. The sessions are designed to make it as easy as possible for business owners to attend the sessions, with a mixture of breakfast briefings and evening drinks held at venues around the area.

Clare Jones Chair, Haywards Heath Business Association

For Barney Durrant, of Bluebell Digital and a member of the HHBA, the events

Bringing business together The Chichester Chamber of Commerce and Industry is placed in a privileged geographical position covering the whole Chichester district from the Downs to the sea with the cathedral city at its heart.

As a membership organisation we strive to support, celebrate and showcase our members. However, during the difficulties of 2020 we have created a more inclusive environment to reach the wider business community. We have opened our online training sessions free of charge to all businesses and collaborated with other groups for networking in order to offer maximum support.

In order to capture the power of social media we launched a hashtag campaign #lovechibiz last year and invited all local businesses to use it across their platforms.

It has been well received and we have run two events to capitalise on this success, bringing everyone together and keeping them informed of local funding and other resources available to them.

Our plans through 2021 will be to run a hybrid programme with an obvious focus on our members, whilst also collaborating with other entities to

broaden our reach. The survival and dynamism of our city centres is clearly an issue to affect us all and we are planning a major event for September 2021 - The Chamber Supports the City Centre. Our plans will include a variety of events to not only highlight the value of our city centre but to offer training and advice sessions to the numerous independent businesses that are integral to it. This will be accompanied by a wide PR and social media campaign which will culminate in a reception at a prominent local venue.

By putting the Chamber at the heart of all local businesses we hope to enhance both the offering for the wider business community as well as for the Chamber membership itself.

Vicki Meddows-Smith CEO, Chichester Chamber of Commerce and Industry

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21

funding, support & growth

June/July june/july 2019 2021 business edge

Finding the funding you need Faced with the economic impact of the pandemic, government support for UK businesses has remained a key area of focus in 2021 with the Chancellor’s March 2021 Budget Review setting out a number of initiatives aimed at aiding the economic growth and recovery of SMEs as the UK economy reopens.

At the forefront of this plan was the Recovery Loan Scheme (RLS) as a replacement to previous support measures such as the Coronavirus Interruption Loan Scheme (CBILS), Coronavirus Large Business Interruption Loan Scheme (CLBILS) and Bounce Back Loan Scheme (BBLS).

Launched on April 6th 2021 and running until the end of the year, subject to review, RLS provides a guarantee to lenders and covers a variety of products which companies of all sizes can access, regardless of their turnover. I won’t go into too much detail on the ins and outs of the scheme here but some important points to note include: To be eligible, businesses must meet certain criteria. For example, they must be trading in the UK and able to demonstrate that they were impacted by the coronavirus pandemic. It’s also worth noting that if a lender can offer finance on normal commercial terms without the need to make use of the scheme, they may do so.

Businesses can apply for as little as £1,000 through asset finance, to subsidise investment in equipment, machinery or vehicles, or invoice finance, where firms borrow against outstanding invoices. The minimum facility size rises to £25,001 for term loans and overdrafts.

The maximum loan across all products is £10 million per business. Overdrafts and invoice finance have a term length of up to three years, while term loans and asset finance are available over six years.

Personal guarantees (PGs) will not be required for loans under £250,000.

It’s then at the lender’s discretion as to whether to take guarantees on higher amounts, with Principal Private Residences excluded from the list of possible options.

RLS differs from CBILS, CLBILS and BBLS in two key ways. The first of which relates to interest payments and fees. Under RLS, interest (and any other associated fees) must be paid immediately by the business, with rates capped at 14.99%. While the approach may vary between lenders, all are required to carry our credit and fraud checks on applicants of RLS. This particular requirement is hardly surprising in light of reports like the House of Commons working group warning that BBLS defaults alone could cost £26 billion.

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Damon Walford CCO, Swoop Funding

If your business has received funding through CBILS, CLBILS or BBLS, you can apply for RLS provided you meet eligibility criteria. The borrowable amount will depend on the lender’s assessment and amount borrowed through previous schemes.

Other Budget initiatives worth mentioning include the super deduction scheme, arguably the most attractive tax relief on business investment ever offered by a British government, Restart Grants for businesses hit hardest by Covid-19, and another £375 million for the Future Fund: Breakthrough. Whatever you think about the overall impact of this year’s budget on the UK economy, it was relatively SME friendly.

Alongside these initiatives, we expect other areas of the funding marketplace - ranging from commercial mortgages to innovation grants to revolving credit facilities - will remain key sources of finance for businesses looking to pivot in the months ahead. Taking commercial mortgages as an example, the shift in working patterns and acceleration of digitalisation over the last year has sparked a trend of trading businesses looking to reassess their borrowing needs so they can carry out activities like repurposing premises for alternative use. Market activity for Buy-to-Let purchase and Holiday let -

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promoted by the trend towards staycations - is also strong.

With many businesses having secured debt, factors like affordability and credit scores are all the more important when considering further financing as a business owner. In recognition of this, the Chamber Finance Finder team is available to help business owners review these areas before proceeding with a funding application.

We understand that it can be a daunting process so take time to couple our matching technology, which surfaces the funding opportunities across loans, equity investment, grants and commercial mortgages available to the business, with support from experienced financial professionals. The end result? What we hope is a more holistic and sustainable approach to financing which will help businesses thrive now and into the future.

To find out more about free access to the Chamber Finance Finder, please contact the Chamber on 01444 259 259

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funding, support & growth

june/july June/July2019 2021business businessedge edge

Funding for green businesses With Government’s legally-binding net zero commitments and time running out to curb climate change, green business has never been higher up the agenda.

Increasingly consumers and investors are expecting businesses to show their green credentials, and regulations – such as the 2030 ban on petrol and diesel cars – are coming in to enforce it.

The Low Carbon Across the South and East (LoCASE) programme is designed to help businesses across Sussex, Kent and Greater Essex make the transition to a low carbon economy. The Programme helps green SMEs grow and improve their energy efficiency through funding and business support.

For environmentally-focused businesses If you help your customers reduce their impact on the environment or you serve an environmentally-focused industry, then you can apply for a LoCASE Business Growth and Innovation Grant of up to £10,000.

These grants can be used for a range of business development projects, including equipment and machinery, product development, marketing, IT, consultancy, certification and accreditation and energy efficiency.

Businesses that have taken advantage of a LoCASE Business Growth and Innovation Grant include those supplying

or manufacturing renewable energy, energy storage and energy efficiency products, green architects, landscapers and builders, recycling and re-use businesses, environmental advisors and consultants, and many more.

Get involved

For other types of business

www.clean-growth.uk/locase/

If you’re in an industry that isn’t typically considered a “green” industry, don’t fear.

You can still apply for a LoCASE Energy/ Resource Efficiency grant of up to £10,000.

These grants are designed for projects that help you reduce your carbon footprint and operating costs. They can cover items such as LED lighting, insulation, heating or machinery upgrades, or renewable energy systems. Similarly, projects reducing waste materials or water can also be covered. Note that grant requests over £5,000 will need to deliver more significant results than lower value projects.

The University of Brighton’s Green Growth Platform supports the delivery of LoCASE across Sussex. To find out more, visit their dedicated LoCASE page and get the ball rolling.

LoCASE is funded by the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020.

Both types of grant covers 40% of the project’s expenditure. For example, if your energy efficiency project totals £10,000, the grant will cover £4,000 of your costs – so you end up only paying £6,000.

If you’re not growing you’re dying…

Just like a tree if your business is not growing it’s dying however, as Jim Rohn said “If you don’t like how things are, change it you’re not a tree”.

The driving reason for many entrepreneurs to start a business is freedom - the freedom to work for themselves and have more time to themselves, as well as financial freedom or just the freedom of knowing they are in charge.

Yet despite this longing to be in charge, for most business owners the exact opposite is true - their businesses run them.

The owner spends a lot of time, energy and emotion working ‘in’ the business rather than ‘on’ the business – they have created a job rather than a successful business.

industry or in any product or service category.

It is vital to understand the key growth objectives that need to be achieved, the marketing processes that need to be implemented, and the key vision and position you want your business to hold in the marketplace.

We call this model “Five Ways To Business Growth.” It breaks down the three outcomes – customers, revenues and profits into the simplest activity drivers that will grow the business by focusing on each driver as its own but interrelated activity for growth.

The biggest cause for lack of sleep at night is a continuing need to grow the business, or perhaps just survive. So the owner tends to focus on three outcomes: customers, revenues and profits.

These are the five drivers and their associated outcomes:

They focus on the reactive results of their business activities rather than the proactive elements that create business growth.

Outcome: Number of Customers

The good news is that it doesn’t take rocket science to grow a business in any

Driver: Number of leads Driver: Conversion Rate

Driver: Number of Transactions per customer Driver: Average Sale per Transaction Outcome: Revenue

Driver: Margins Outcome: Profit Breaking down each of these five drivers and understanding how they can lead to business growth will make the task of growing the business seem less overwhelming.

More guidance and a free chart of over 350 strategies to grow your business is available from ActionCOACH https://hastings.actioncoach.co.uk/ business-support-tools/

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23

business support funding, matters & growth

august/september december/january June/July june/july 2019 2018 2021 business edge

Could your innovation help make the UK safer?

If you’re working on a project that could contribute to UK defence or security, there is an organisation that can support you - the Defence and Security Accelerator (DASA).

Peter Wilkins Innovation Partner DASA

of the best innovations across the UK and internationally.

What has DASA achieved?

In this article Peter Wilkins, DASA’s Innovation Partner for the South East, answers some questions about DASA and explains how you can get involved.

What is the Defence and Security Accelerator and why was it created?

The Defence and Security Accelerator (DASA) is part of the Ministry of Defence.

Our mission is to find and fund useful ideas to support UK defence and security quickly and effectively, and support UK prosperity - so that the UK can keep ahead, and stay safe, by taking advantage

Since we were formed in December 2016, we’ve assessed almost 4000 proposals from over 1600 organisations, and invested over £130m in over 800 projects.

Over 50% of our proposals have come from small or medium sized enterprises and around a quarter from universities.

We provide 100% funding for all funded proposals, and we take no equity or intellectual property.

How can individuals or organisations get involved?

DASA run competitions to find solutions to real-world problems. You can find a list of current competitions on our website search for DASA on the Government site at www.gov.uk.

We also accept proposals that fall outside of our current competitions through our “Open Call”. So, no matter who you are or where you work, if you have an idea that you think might be relevant, DASA is keen to hear from you.

I’m always happy to discuss potential ideas. The best way to contact me is through our web portal - just search for “DASA Innovation Partners”.

How outsourcing can help boost business recovery.

As lockdown eases, the pressure is on to recover revenue streams lost since COVID-19 brought us to our knees. However, business owners are naturally hesitant to make major investments in scaling up whilst there is still so much uncertainty around them.

In this context, at a time when we are still finding our feet, an outsource resource can provide the ability to launch new initiatives and tap into new opportunities without risking long-term investment.

Here’s how: Managing unpredictable requirements: an outsourced resource enables you to manage fluctuating requirements in the short- and medium-term, with the ability to quickly ramp up if and when you get traction.

Extending capabilities: you can access skills you don’t have such as remote selling, multilingual capabilities or sales development expertise, increasing your ability to attack stretched goals or new markets without expensive recruitment.

Gaining strategic insights: not only does a good outsource agency provide

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flexible resource and domain-specific expertise, they act as a trusted partner and provide valuable new insights to feed your business strategy.

Increasing productivity: a dedicated outsource resource using bespoke systems and a standardised approach, works in a systematic, productive way and can plug gaps in processes and resources that are undermining your overall effectiveness.

Testing new ideas and approaches: an outsource option can test and validate your post-COVID strategy and proposition before you accelerate investment.

If you are looking to drive your business forward but lack the resources to do so, you may not have considered an outsource option. Since 1990, The Telemarketing Company has delivered sales support

www.sussexchamberofcommerce.co.uk

Niall Habba Managing Director, The Telemarketing Company and market insight to hundreds of clients, extending their in-house capabilities and helping them grow. Get in touch to discuss how we can strengthen your sales and marketing efforts post-COVID. info@ttmc.co.uk

tel: 01444 259 259

june/july June/July2019 2021business businessedge edge

funding, support & growth

Acumen Business Law launches innovative investment fund to support growing businesses post covid Brighton based law firm Acumen Business Law, has announced its partnership with the award-winning marketing agency Creative Pod, to create an innovative investment fund opportunity for small businesses looking to rebuild and continue to grow, post Covid-19.

The unique initiative offers Sussex based businesses legal advice, plus marketing services, in return for equity in the business as a platform for growth following the pandemic. Led by Sussex based entrepreneurs Penina Shepherd and Matt Turner, the duo are pulling together to support the community and are calling out for like-minded business owners looking to take that next step.

To apply for funding through the Acumen Business Law website: https://www. acumenbusinesslaw.co.uk/investmentfund/

Acumen Business Law Acumen Business Law is an awardwinning, innovative and dynamic Law Firm, specialising in Business Law only, offering advice to clients locally in Sussex, as well as nationally and internationally. In a bold move in the legal industry; Acumen Business Law scrapped the hourly rate system and operate a fixed fee-pricing model for all non-contentious matters.

The firm was listed in the Financial Times’ Top 50 Groundbreaking & Innovative Law Firms in the UK and Europe and were voted as the UK Rising Star by the Observer and have won many other prestigious local awards.

We recently spoke to Penina Shepherd to find out more about the investment fund:

Why now have you chosen to partner with Creative Pod to offer this unique opportunity?

It’s been a rough 12 months in the world of business, and we’re finally starting to see a life post Covid-19. As a business owner myself, I am well aware that the unknown can be daunting and businesses looking to recover could well be fearing their future.

The world of law can be a complex barrier for many and I feel the time is right to step up and support our local business community. Along with the support of Matt Turner, CEO at Creative Pod, we will be able

Penina Shepherd CEO Acumen Law

to assist both on the legal and marketing front under this equity arrangement.

Alternatively, companies may only require legal or marketing support, in which case they can collaborate with either Acumen Business Law or Creative Pod as required.

What is the selection process and criteria for businesses to apply?

We’re inviting all Sussex based businesses to apply! Whether it’s a small start-up looking to get things off the ground, an SME in need of a recovery plan post Covid, or an established organisation who requires a little more help and guidance, Matt and I have the expertise within both law and marketing to ensure a business’ long term goals look a lot more achievable.

“The world of law can be a complex barrier for many and I feel the time is right to step up and support our local business community”

What tips do you have for businesses in Sussex looking to rebuild after the pandemic?

It’s important to conduct a situational analysis, to gain an understanding of where your business sits now, compared to where it was before Covid-19. I’d advise business owners to create a roadmap to get back on track, call in the experts for marketing activity, to springboard to the next level, but also ensure you protect your intellectual property and business assets through the correct legal documentation.

Once selected, what’s next for the businesses that receive the expertise from Acumen Business Law and Creative Pod? We would first like to meet the people behind the business, as they are by far the most important ‘asset’ of any organisation.

If they have a business plan in place, we will invite the business to send it through and we will discuss with them the roadmap of the next 6 & 12 months. Matt and I will discuss what level of support is required on the legal and marketing front and agree on a strategic way forward.

AS A CHAMBER MEMBER YOU’RE WELL CONNECTED

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funding, support & growth

June/July june/july 2019 2021 business edge

Supporting Sussex Exporters How many people in Sussex realise that hidden in plain sight just outside Steyning, lies one of the world’s most prestigious international diplomatic organisations?

Join us on the 16th July for a major event.

Tom Cargill Chief Executive Wilton Park

For 70 years Wiston House, the 16th century seat of the Goring family, has been home to Wilton Park, the executive agency of the Foreign Commonwealth & Development Office (FCDO) responsible for shaping global networks to tackle common challenges.

Numerous government ministers, journalists, academics, business people and others from all around the world have visited Wilton Park over decades for honest, challenging conversations around some of the world’s biggest issues – whether related to trade, defence, diplomacy or international development.

We have come a long way from our roots in 1946 in the original Buckinghamshire home of Wilton Park, when we were established

by Anglo-German academic Heinz Koeppler as part of the UK’s efforts to help German prisoners of war, and gradually a generation of influential Germans, consider the needs and challenges of building a liberal and democratic Germany after the tragedy of Nazism. For 75 years Wilton Park has been steadily expanding our work to bring rational, honest dialogue to bear on challenges such as the future of international development, how to defend and promote free and fair global trade, and how to tackle climate change.

Through this time Wilton Park has played a vital role in the economic and social life of the local area, not least because many young couples have been fortunate enough to be married amidst our beautiful buildings and gardens. However, in our 75th year, we want to take the opportunity to deepen our contribution to and links with the communities we have long worked alongside across Sussex.

Rejoining the Sussex Chamber of Commerce is just one crucial step in what we hope will become a growing partnership with local businesses, government bodies, civil society organisations, schools and other

groups. I see absolutely no conflict between our local, national and global roles, in fact quite the reverse. Many businesses increasingly understand just how important it is to celebrate your roots and pedigree in order to differentiate and build credibility into your brand. It’s not just an instrument for success though. Wilton Park owes its existence not only to UK taxpayers, the FCDO and partners around the world, but also to our local community, suppliers and staff, without whom we could not function.

So, as we plan for the next 75 years, Wilton Park is investigating different ways we can partner locally and be more widely recognised as a valued corporate citizen.

One early initiative we are pursuing is SussExport – a day long event to celebrate, profile and support exporters across Sussex.

Hosted at our Steyning home on 16 July, and with kind support from our local MP Andrew Griffith and senior participation from the Department for International Trade, SussExport will combine advice on how and where to export more, with presentations and experiences from some of the regions’ leading brands.

Sussex is home to some incredible brands, services and products – whether champagne beating sparkling wines from the likes of the Wiston Estate or cutting edge advanced marine engineering and technology provided by PSM Instrumentation. Businesses big and small have strained every sinew to get through the pandemic, and as vaccination advances and restrictions ease, we will all have to be ready and prepared to get out and make the most of the opportunities to do business, both in this country and around the world. We hope SussExport will provide something of a starting gun and kickstart to these efforts, combining regional focus with practical support and help businesses build back better.

There are still a number of special opportunities to secure particular profile and roles for organisations wishing to sponsor, but we want this to be an opportunity to profile the very best of Sussex exporting capability so keen to welcome applications to attend at all levels from companies eager to profile and boost their exporting expertise.

So please do get in touch, and all of us at Wilton Park very much look forward to further deepening our Sussex links, providing a global platform for local expertise and talent.

16th July - A major event for exporters and those thinking to export Hosted at our Steyning home with the kind support of our local MP Andrew Griffith and senior participation from the Department for International Trade.

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www.sussexchamberofcommerce.co.uk

tel: 01444 259 259

June/July 2021 business edge

funding, support & growth

Supporting Economic Growth across the South East Gatwick’s strong revival will create the dynamic, connected and innovative business environment necessary to diversify the region’s economy Gatwick commits to work with local partners to ensure the region is attractive to emerging economic clusters, including digital, advanced manufacturing and green technologies Airport will also support a range of employment, skills, sustainable growth and supply chain initiatives in response to challenges faced in the local area following the pandemic New report published today shows airport’s revival could generate over 50,000 new jobs and £8.4 billion GVA by 2028 - enough to fund 222,000 primary school places or 70,000 nurses across the region Gatwick's strong revival is critical to the region's economic recovery and will help create the dynamic, connected and innovative business environment necessary to diversify the region’s economy, according to a new report – Gatwick’s Economic Value.

Diversifying the region’s economy and making it more resilient has become an important objective for several local economic partners following the COVID-19 pandemic.

The new report by economics consultants, Lichfields, says that a revived Gatwick would support the region’s economic diversification by making the area attractive to new and emerging industrial clusters, including digital, advanced manufacturing and green technologies.

In response, Gatwick has today committed to continue to work with its local partners and help the region attract new economic clusters and - given the scale of the challenges facing the area following the pandemic - the airport also committed today to develop a range of employment, skills, sustainable growth and supply chain initiatives that aim to: Grow its workforce and – by reviving the airport - support more jobs across the region than ever before

Provide labour market entry points for young people, including through apprenticeships and graduate programmes, and facilitate training in response to technological innovation in aviation and associated sectors Promote a clean, green recovery by building on commitments to reach net zero for the airport’s own operations and through involvement in UK industry plans to reach net zero aircraft emissions by 2050 Ensure the airport’s procurement and supply chain spending targets businesses based in the region Stewart Wingate, Chief Executive, Gatwick Airport, said: “By working together, we can harness the extraordinary benefits the airport delivers to help the region rebuild, diversify and become more resilient following the devastating impact the pandemic has had on jobs, businesses and communities across the local area.

“As an airport, we plan to maximise the benefits we provide for local people, communities and businesses through a range of initiatives that focus on skills, employment, sustainability and our extensive supply chains, which support many thousands of jobs across the South East.

“We will also continue to work closely with our partners on their ambitious plans to diversify the region’s economy. Many

established businesses tell us the airport was an important factor in their decision to locate in this region. We want to build on that by making sure the area is once again an attractive, innovative and wellconnected place to invest and locate a business.”

Ana Christie, CEO, Sussex Chamber of Commerce, said: “These reports provide valuable evidence on just how important the airport is for the region’s economy, not just in terms of the jobs and economic contribution but also the central role it can play attracting new business clusters to Sussex. I’m looking forward to working closely with the airport to turn the predictions in these reports into reality so that together we can make the most of the economic opportunities we have on our doorstep.”

A further new report – The Economic Impact of Gatwick Airport - published today by economists, Oxera, also shows how the return of air traffic to levels forecast before the pandemic would support over 50,000 new on-airport, supply chain and other business-related jobs across West and East Sussex, Surrey and Kent by 2028. These new jobs would be in addition to the 69,000 jobs the airport was shown to provide on-airport, in its supply chain and other business-related jobs during the pandemic in 2020.

AS A CHAMBER MEMBER YOU’RE WELL CONNECTED

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finance focus

June/July 2021 business edge

Are we there yet?

Four words that used to drive any parent absolutely insane, but after the last 13 months, are probably now music to the ears of a lot of us.

I don’t know about you, but out of an abundance of caution, we didn’t take our summer holiday to Europe last year, and we didn’t take our children to any of the places we might normally have done during the summer holidays. Places like Drusillas, Knockhatch, places they love, but places we thought we should probably avoid just to be safe. So instead, we got a National Trust membership and probably annoyed a lot of people out for a quiet walk in the grounds of many properties around West Kent and Sussex, by taking our three children for days out and picnics!

But this May Bank Holiday weekend, we went out, out! On Friday, my wife went and had drinks with 5 of the school mums, and on Sunday we took our three boys to the Eastbourne Miniature Railway and on Bank Holiday Monday they went to Knockhatch as well. Now, I haven’t yet applied that level of bravery to my business life, I haven’t had a face to face business meeting since early October, but I think we are almost there!

Have I been too cautious? Probably, professionally being an accountant, I see myself as generally risk averse and yet as an entrepreneur running a niche tax consultancy, I know I have to throw off my cloak of pessimism and be more “out there”.

That being said, it’s not held our business back, when it comes to preparing R&D Tax Relief claims for many businesses, working over video conference and conducting our technical interviews through this medium,

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rather than face to face has proven to work and is something that we may continue into the future, if that is what our customers want.

However, even though we have been able to keep preparing claims for those business in Manufacturing and Engineering, where we know them and have been around the factory floor, there has been a semblance of business as usual. For those who we have worked with for the first time during lockdown, there is a nagging thought at the back of my head that by not being present, by not walking through and seeing what is going on and being able to ask questions in the here and now of such a walk, have we been able to identify all of the R&D activities. There are only so many times you can ask is there anything else, anything new, anything that you are doing differently, anything that you have improved, before beginning to sound like that child in the back seat pre-lockdown.

We are almost there, we are seeing the opening up of society, we are able to drink in a beer garden, or eat outside, we are allowed to participate in outdoor sport, we have seen some trial mass participation events, lots of little steps! I still feel that I am giving the stock response, that might be given to the children, “we are almost there, not long to go now!” It is still open ended to some extent, but I am ready to get out there again! I am sure it will be a little bit different at the start, but hopefully, we will get there!

www.sussexchamberofcommerce.co.uk

So, now to you, how are you doing? How positive are you for the next 12 -18 months of your business? Have you taken out some BBLS or CBILS funding that needs to start being paid back anytime soon?

Have you been doing something new and interesting in your business over your previous 2 accounting years, even prepandemic? Has it involved an element of scientific or technological uncertainty? Has it been ultimately successful? Or did it fail and has had to be put on the shelf for the time being?

If you’ve answered yes to any of those last questions, why don’t you give me a call? I’d love for you to be the first business I come out and see, when we are both ready! We can start with a discovery call, that first little step! You can book one at www.calendly. com/simon-bulteel and we can have a video or telephone call to suit you or you can just pick up the phone and call me on 01424 225345. Let’s finally get 2021 rocking and get you a nice pot of money back in your bank account from a successful R&D Tax Credits claim!

tel: 01444 259 259

finance focus

june/july June/July2019 2021business businessedge edge

Importance of a budget for business growth The key to business growth is a detailed business plan supported by reliable budgets and cash flow forecasts. Business growth is a goal of most business owners however growth that happens too fast or without proper planning can come with significant consequences.

A budget and cash flow forecast should be prepared for the financial year ahead.

Whilst preparing the budgets considerations should be made for the impact of the increased turnover. For example, are the current premises large enough to facilitate the expansion, how many additional employees will be required to meet capacity, what marketing spend will be needed to obtain the sales growth, will pricing or volume drive the turnover increase.

Once the profit & loss budget is prepared, attention should turn to the cash flow forecast to see where the pressure points will be during the period of growth. Things to consider include; will my stock holding have to increase to meet lead times, can I obtain better supplier payment terms due to increased business, will any new large customers expect longer payment terms than currently offered. This will help to identify if additional investment is needed to fund the working capital requirements.

You may of course need investment in fixed assets to fund growth and therefore financing will need to be factored in the cash flow.

Once you have a budget and cash flow completed, it is key to stress test the budget. For example, what happens if my turnover is actually 1% less, what happens if my customers take 45 days to pay instead of 30? This will highlight the reactivity of the budget to changes and whether these changes would cause significant issues.

As you move through the year, the budget and cash flow forecast should be updated for actuals and predicted changes to give a new outturn for the year. This enables business decisions to be made on up to date and therefore reliable information.

If you require any assistance with your budgets and cash flow forecasts please call 01323 412277 or visit www.honeybarrett.co.uk.

Louise Underdown, ACA Director, Honey Barrett Chartered Accountants

Protecting your business in uncertain times.

Most businesses will not be immune to a downturn in economic activity or indeed a crisis economy.

Protect your cash flow It is essential that for businesses to protect cash flow and stay as flexible as possible during the period of uncertainty. Assess how the change in market conditions could affect your business and amend your forecasts accordingly.

Pay specific attention to your Debtors. Many businesses will be in the same cycle and whilst it is a good idea to extend your terms of payment with your supplier's, your customers may attempt to do the same.

Protect your customer base Your customer base is in many businesses a key pillar for success and is not generated quickly. Consider the implications of any changes you are considering irrespective of whether they are short or medium/long term on this asset. Customers are easy to lose to the competition and not so easy to win back.

Protect your supply chain A downturn in the economy will have an affect on your supply chain. Any interruption could have an effect on your ability to supply. Where you perceive weakness in the chain find alternatives as a back up. Communicate with your suppliers and work on retaining goodwill even if you need to extend payment terms. Your main suppliers are also key pillars in your business and relationships should be retained if possible.

AS A CHAMBER MEMBER YOU’RE WELL CONNECTED

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green sustainability

June/July june/july 2019 2021 business edge

Plans well advanced for future water resources Protecting tap water supplies, including during periods of drought or dry weather, is at the centre of South East Water’s minds as the company continues to invest in the future.

Lee Dance Head of Water Resources South East Water

focus has been put on how we engage with our stakeholders and businesses to motivate them to champion water saving initiatives.”

Following the heatwave in 2020, South East Water has funded a number of actions to protect its customers and future generations.

As one of the region’s key landowners, South East Water works tirelessly to protect its most precious resource to make sure there is enough for everyone 24 hours a day, seven days a week.

One way this is achieved is through the company’s Drought or Dry Weather Plan, which focuses on how it can manage, communicate and operate when water resources are stretched.

It sets out steps the company would take during periods of low rainfall to continue to deliver a reliable water supply for drinking, washing, cooking and cleaning while balancing the needs of the environment.

The latest plan will be available from 7 June to read and comment back on at www. southeastwater.co.uk/droughtplan

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This includes targeted leak reduction across all of its water production sites across the region and upgrading water treatment stations in Sussex. This allows the company to pump millions of extra litres of water into its vast network of underground pipes.

Lee continued: “We experienced a period of unprecedented demand in Summer 2020 following a surge in temperatures across the region coupled with everyone staying at home due to lockdown rules.

“While our reservoir levels were in a healthy position, we were unable to get enough water into the pipes to satisfy the intense demand – sometimes around 100 million litres extra per day than we would normally expect.

Lee Dance, Head of Water Resources at South East Water, said: “The Dry Weather Plan is our tactical operational plan for dry weather and drought. It details the range of management, operational and communications actions we will consider as the severity of the drought increases and then recedes.

“We know many of our customers in the Sussex region were impacted by the demand issue so we’ve prioritised investing in the area to help protect the network against future heatwaves and will be running summer communications campaign this year that aims to encourage everyone to use water responsibly while so many still at home.”

“There are a number of new initiatives within this plan we have introduced following recent experience of heatwaves and feedback from our customers. A significant

The Dry Weather Plan forms part of the company’s next Water Resources Management Plan (WRMP) which is due for publication in 2023 and looks ahead to

www.sussexchamberofcommerce.co.uk

the year 2100. It outlines what it plans to do to maintain supply in the face of increased population and a changing climate.

The supply of top quality drinking water to businesses across Sussex and the south east is intrinsically linked to the environment around us.

South East Water considers itself to be a guardian of the environment and has once again stepped up its investment to ensure it remains protected.

The company owns or manages 33 Sites of Special Scientific Interest, a National Nature Reserve, two local nature reserves and numerous Areas of Outstanding Natural Beauty.

Environmental investments include taking part in the EU-funded PROWATER project to understand how nature-based solutions can protect our landscape against the impact of climate change.

Further information on the company’s water resources management plan can be found at: southeastwater.co.uk/yourwateryoursay The company also has lots of information and advice and top tips for businesses on its website: wholesale.southeastwater.co.uk

tel: 01444 259 259

advertorial

june/july June/July2019 2021business businessedge edge

WSM Plastics is making sustainable solutions possible Increasingly, environmental concerns are playing a big part in material selection for new products or components entering their market sectors.

If there are any potential ways plastic can be recycled, this is always something WSM Plastics will look into for our customers.

WSM Plastics have a wide range of experience in both recycled and renewable plastics.

WSM Plastics are a plastic injection moulding and tooling specialist based in Lancing, West Sussex who manufacture products in most industries including aerospace, medical, water treatment to name but a few and distribute these products globally. As part of a growing need to reduce the carbon foot print of plastic components, WSM Plastics has been involved in initiatives with customers to use recycled and renewable plastic materials.

Using recycled material can contribute to increased recycling rates and makes recycling more economically viable.

With this in mind, WSM Plastics initiated a close supplier collaboration to explore the use of recycled polymers in products and identified a wide range of suppliers with portfolios containing recycled plastics of which to partner with. Initiatives such as working with a developer for recycled chewing gum, manufacturing with recycled car batteries and using bamboo filled polymers. These are all projects WSM Plastics has been involved in and showcases some of the flexibility and diversification offered by WSM Plastics to their customer base and beyond.

In addition to recycled plastics WSM Plastics are also working with renewable plastics, these are made from renewable sources such as plants and plant based oils. There is a long way to go before plant-based and recycled polymers become mainstream, but together with our partners, we are working with them at the very beginning of these projects to further explore sustainable polymers, while we continue to assess the use of alternative plant-based products and recycled fibre-based materials as a more sustainable alternative. Our long-term

ambition is clear, for all our customers to use renewable or recycled polymers, ending the extraction of fossil feedstock. Coordinated action and advocacy by multiple companies and other actors is required to support the transition to a low carbon circular economy.

Customer focus is key for WSM Plastics Our flexible approach complements the expert guidance you will receive in every aspect of your project, with a dedicated team who put our customers first and adopt unique approaches to focus on individual project requirements.

Our experience WSM Plastics has over 25 years’ experience in mould tool making and injection moulding and specialises in technical polymers for replacement metal components enabling us

“Our global supply network has allowed us to supply finished goods around the world from the USA, Asia, EU & UK. WSM Plastics in-house tool designers, component designers and project engineers manage the entire project for our customers.”

Steve Corral, Managing Director, WSM Plastics

to supply into industries such as aerospace, medical, marine, renewable energy, transport and the water industry. Our global supply network has allowed us to supply finished goods around the world from the USA, Asia, EU & UK. WSM Plastics in-house tool designers, component designers and project engineers manage the entire project for our customers. With our tool room and mould shop in the same building in the UK, we have been able to validate and commission tooling projects within days of the tools being completed to our highquality standards.

Our background WSM Plastics is a privately owned UK custom plastic injection tool maker and moulder. Being part of a global group of companies has allowed us to have a presence further afield with tool rooms in the UK, Asia and EU and manufacturing facilities in the UK / EU / Asia / America’s.

If you have any projects that you are looking to manufacture in plastic then get in touch with WSM Plastics. www.wsmplastics.co.uk

AS A CHAMBER MEMBER YOU’RE WELL CONNECTED

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business new members matters

august/september december/january June/July june/july 2019 2018 2021 business edge

Welcome to Sussex Chamber of Commerce Membership of Sussex Chamber of Commerce can help you increase profits, get the best from your people and find new clients. Also, it saves you money, gets your voice heard and puts you in contact with even more businesses.

New Affiliated Chambers & Associations

Aviatrix 4 East Drive, Brighton, East Sussex, BN2 0BQ 01273 277516 www.aviatrix.co.uk Aviatrix will help your business fly, navigating the customer experience and unlocking the potential in your business, landing on the growth opportunities through focused and practical research consultancy. We are an experienced, specialist research consultancy working with you to transform your business through a deeper understanding of your team and customers.

Becket House, 1 Lambeth Palace Road, London, SE1 7EU

Bouygues Energies & Services operates in 80 countries globally. From facilities management and energy performance and supply, to smart city, infrastructure and industry solutions, we use the expertise of our 12,500 employees to provide engineering and service capabilities committed to designing, building, operating and maintaining infrastructure, buildings and industrial facilities.

Suite 3B, JYW House, Bridge Road, Haywards Heath, West Sussex, RH16 1UA

Hazelden Place, Turners Hill Road, East Grinstead, West Sussex, RH19 4RH

Caremark is one of the UK’s leading home care services. Caremark provides personalised homecare to the elderly and those in need. Our friendly service enables you to remain in the comfort and familiarity of your own home. We provide regular care visits and services to suit your needs.

2 Darwell Drive, Stone Cross, Pevensey, East Sussex, BN24 5PG

www.calibremarketing.co.uk

www.bouygues-es.co.uk

Centre for Sight

www.caremark.co.uk/locations/midsussex-and-crawley

Calibre Marketing

01323 487330 0207 401 0020

Caremark - Mid Sussex & Crawley

01444 455800

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Bouygues Energies & Services

Calibre provides a full range of marketing and marketing communications services to take your business to new heights. With a highly experienced crew of specialists in all aspects of marketing strategy and activity, we act as your full service, outsourced marketing solution or your marcomms agency, making your business fly.

Computer Imprintable Label Systems

01342 306020

2 Southdownview Way, Broadwater Business Park, Worthing, West Sussex, BN14 8NL

www.centreforsight.com

01903 219000

Celebrating 25 years of Eye Excellence

www.cils-international.com

Amongst the most advanced private eye care hospitals and the UK’s longest running private provider of LASIK laser eye surgery, we pride ourselves on setting industry standards and providing Consultantled care. Our surgeons are well known thought leaders in laser eye surgery, lens replacement, cataract and corneal surgery.

Computer Imprintable Label Systems Ltd is a durable label manufacturer with over 30 years of experience in the industry and in excess of 10,000 customers worldwide.

We specialise in durable labels for all sorts of applications from industrial pipes, highperformance vehicles, marine equipment, medical equipment, reagent kits and clinical studies…”

www.sussexchamberofcommerce.co.uk

tel: 01444 259 259

business new members matters

june/july august/september June/July december/january 2019 2021business business 2018 2018edge business edge business edge edge

Dokkit 11 Old Steine, Brighton, East Sussex, BN1 1EJ 07769 283089 dokkit.co.uk Dokkit enables companies in the construction industry to produce their handover and operation and maintenance manuals quickly and efficiently online. Using industry specific templates the system allows multiple users to collaborate on getting their final documentation ready to send to their clients in a professional, attractive format.

Lewes Chamber of Commerce C/O Lewes Town Hall, High Street, Lewes, East Sussex, BN7 2QS 01273 409410 www.leweschamber.org.uk Lewes Chamber of Commerce is key to the promotion of the interests of the business community in Lewes and helps to attract new customers to the town. Our key priorities are: • Promote local trade and commerce.

• Support and advice to local businesses.

ECF Accident repair, MOT & service centre Eastbourne Birch Close, Eastbourne, East Sussex, BN23 6PE 01323 725220 www.ecfcarcare.co.uk We cover a 50 mile radius so have you all covered.

The only Mercedes-Benz approved accident repair centre in East Sussex, also approved

by Audi, Volkswagen, Ford, Nissan, Skoda, Seat, Honda and Kia. ECF originally called Eastbourne Coach Finishers est 1957

Magpie Ltd 25 Albert Drive, Burgess Hill, West Sussex, RH15 9TN 01444 246215 www.magpieltd.com Established in 2009 Magpie Ltd is the UKs leading stock clearance company. We are also a key supplier of medical gloves and other health care products. Magpie Ltd has a reputation for professionalism, discretion, honesty and trust.

Ivy House Day Centre Ivy House, 19 Hartfield Road, Eastbourne, East Sussex, BN21 2AR 01323 431801 www.ivyhouse-dementiacare.com At The Ivy Dementia Centre we “see the person, not the dementia” Our unique day provision is completely tailored around its attendees, emphasising on love, laughter and fun. Our award winning team’s personal and holistic approach provide the necessary stimulus, whilst giving unconditional genuine support to them and their families.

Merceric Ltd Suite 6, Sutton Court, 51 Sutton Park Road Seaford, East Sussex, BN25 1SJ 07505 193311 merceric.co.uk I am Ian Mercer, an Executive Coach supporting individuals in small businesses with challenges, crises, career and leadership.

I have experience of engineering, teaching, the NHS and insurance broking.

I am accredited and Masters qualified with over 10 years coaching experience.

• Represent the interests of the local business community.

Mindful Masculinity

Mr Memory

Next Phase Recruitment

2 Boathouse Cottages, Isfield, Uckfield, East Sussex, TN22 5TY

D3 Yeoman Gate, Yeoman Way, Worthing West Sussex, BN13 3QZ

2nd Floor, 7 - 8, Sterling Buildings, Carfax, Horsham, West Sussex, RH12 1DR

07963 604289

01903 692214

01403 216216

www.mindfulmasculinity.co.uk

www.mrmemory.co.uk

www.nextphaserecruitment.com

Mindful Masculinity specialises in Group and One-to-One Coaching, Online Community and Events for men faced with the stigma of being without children, feeling isolated, judged and dissatisfied with life to become mindful and complete in three simple steps to enrich their wellbeing, relationships and prosperity.

Mr Memory is in its 28th year of trading and specialise in supplying the highest quality Memory/RAM for all Laptop, Desktops & Servers.

We are a fast-growing, specialist life science recruitment company, partnering with pioneering businesses in the pharmaceutical, biotech, cell & gene therapy and medical device sectors. From our Horsham, West Sussex base, we operate across the UK, Europe and US, focusing on a range of specialist scientific and operational positions.

We also specialise in supplying the highest quality, specifically matched SSD Upgrades for all Laptop, Desktops & Servers.

Visit www.mrmemory.co.uk for more information.

AS A CHAMBER MEMBER YOU’RE WELL CONNECTED

33

business new members matters

Rebound Therapy International

South East Water

Tottington Manor Hotel

Saplings Felcourt Road, Felcourt, East Grinstead, West Sussex, RH19 2LA

Rocfort Road, Snodland, Kent, ME6 5AH

Edburton Road, Henfield, West Sussex, BN5 9LJ

0330 122 5684

0333 00 00 365

01903 815757

reboundtherapy.org

www.southeastwater.co.uk

www.tottingtonmanor.co.uk

Rebound Therapy International Ltd (operating name ReboundTherapy.org) are responsible for the development and delivery of the internationally accredited and approved Rebound Therapy training course.

We supply top quality drinking water to 2.2 million customers in the south east.

Tottington Manor Hotel, nestled at the foot of the South Downs is a beautiful location for a special occasion, business meeting, family event or wedding.Under new management and recently refurbished with business class leased line internet, well appointed rooms and high quality service standards. Visit www.tottingtonmanor. co.uk for further information.

The course equips candidates to use the trampoline to provide opportunities for movement and therapeutic exercise for children and adults across a wide range of additional needs.

Plastica Pools Perimeter House, Napier Road, St Leonards-on-Sea, East Sussex, TN38 9NY 01424 857857 www.plasticapools.net Plastica are the UK’s leading Independent Swimming Pool Manufacturer and Distributor. We manufacture a wide range of high-quality swimming pool products in our St Leonards-on-Sea factory including: Relax Water Treatment, Pumps, Liners, Solar and Winter Debris Covers, ABS Pipe and Fittings, Ladders and our market leading Above Ground Wooden Pools.

34

august/september december/january June/July june/july 2019 2018 2021 business edge

Through 9,000 miles of pipe, we deliver 520 million litres of water every day. The expertise of our employees ensures our water meets the highest standards.

We’re investing £433 million 2020-2025 developing new resources and upgrading infrastructure.

If you’re a member – why not refer someone, we have a generous referral scheme – that saves both you and your referral on membership costs.

For more information call us on 01444 259259

www.sussexchamberofcommerce.co.uk

tel: 01444 259 259

training

june/july June/July2019 2021business businessedge edge

Training and Events Diary Customs Declaration E-learning Training The Chamber of Commerce network has partnered with some of the leading industry experts to launch brand new Customs Declarations Training designed to prepare businesses and trade professionals for the future of trade.

The way we trade with the EU is about to change, introducing the need for forms and processes not previously required. Up-skilled people are the key to continued training success once the UK leaves the EU.

Course content is based on the following topics: Introduction to Trade Business Responsibilities

The Customs Declarations Training programme delivers flexible, bite-sized e-learning modules, classroom courses, and virtual classroom sessions.

Export process

Grant funding: Visit our website (training) to obtain applications for HMRC training funding.

Classification – determining the use of commodity codes

Course pre-requisites: there are no prerequisites for this course.

Using Customs Procedure Codes – use of appropriate CPCs

Import process Valuation – explanation of the main methods and their application

Export and import controls Reliefs Preferences Customs simplified procedures – explanation of procedures and benefits Assessment: no formal exam will be taken however delegates will get to complete simulated forms to ensure they can complete simple customs declarations correctly.

Registering Interest: To register interest please email info@sussexchamberofcommerce.co.uk

Funded & Accredited Virtual Training Working in close partnership with Sussex Chambers of Commerce, East Sussex College Group have developed a suite of qualifications to support business to change and adapt by developing skills in 4 key areas; Digital Skills, LEAN Management, Equality & Diversity and Mental Health Advocacy in the workplace:

Level 2 Certificate in Digital Skills for WorkBecome qualified in the use of the latest digital applications used in the workplace including Microsoft Teams, Onefile/Dropbox, Instagram, Linked In etc. understanding best practice and how to use the evolving technology in a GDPR compliant way across your organisation.

Level 2 Certificate in Equality and DiversityQualify your staff with an accredited certificate to ensure equality and diversity is embedded in your strategic planning

and continuous professional development process.

Level 2 Certificate in Lean Organisation Management TechniquesThis Certificate is aimed at team leaders and project managers wanting to improve business performance through continuous professional development of employees and their skill set. Learners will develop an understanding of lean organisation techniques in business, develop their knowledge and understanding of business improvement tools and techniques and understand what makes and effective team including how to handle conflict.

Level 2 Certificate Mental Health First Aid and Mental Health Advocacy in the WorkplaceRaise your employees’ knowledge and awareness of the different types of mental health problems and

their prevalence, as well as understanding individuals with these conditions in order to care for and interact with them..

Using an intuitive online platform with optional 1:1 support from tutors via video conferencing we are providing a Government funded training package to give your staff the skills and resilience to meet the challenges of recovery.

Use the promotional code SUSSEXCHAMBERS1 to access any of these 4 courses free of charge for yourself or your staff while funding is available.

To enrol go to escg.theskillsnetwork.com and follow the application process. You will need to complete a short maths and English assessment and be asked some short questions about how the course will benefit you.

If you would like more information please contact: sussexskillssolutions@escg.ac.uk

AS A CHAMBER MEMBER YOU’RE WELL CONNECTED

35

training

June/July 2021 business edge

Members enjoy discounted rates for training Tailored Training

course offers one credit towards the BCC Foundation Award in

Sussex Chamber can provide company bespoke training courses which is a fantastic way of designing one of our training courses to suit your business needs. This is a cost effective way of training a group of your employees at the same time, on a date that suits you and at the premises of your choice.

International Trade and candidates attending six or more courses

Foundation Award in International Trade

£1026.00 + VAT per person (members = 10% discount)

These courses are delivered online and are structured to match the ten British Chambers of Commerce (BCC) courses. Each

£1425.00 + VAT per person (non-members = 5% discount)

and obtaining six or more credits received the Award.

Note: receive a discount when booking any six of the courses at the same time. The following prices will apply:

Training Courses Gold & Premier members - You can now use your credit pots to pay for training International Trade - Virtual Training

13th July

9.30 - 12.30

Unshakeable Confidence

9th June

21st July

9.30 - 16.30

Confident & Effective Communication

23rd July

9.30 - 12.30

Resilience

9.30 - 12.30

Classification of Goods - Using Commodity and Tariff Codes

16th June

9.30 - 12.30

Rules of Origin and Preference

22nd June

9.30 - 12.30

Import Procedures

24th June

9.30 - 12.30

Customs Procedures and Documentation

28th June

9.30 - 12.30

Inward Processing Relief

6th July

9.30 - 12.30

Methods of Payment/Documentary Letters of Credit

8th July

9.30 -12.30

Export Documentation

Foundation Award in International Trade - Online 8th June

9.30 - 12.30

Incoterms® 2020

1st June

9.30 - 12.30

Time Management & Personal Effectiveness

7th June

9.30 - 12.30

Presenting & Speaking to Engage your Audience

16th June

9.30 - 12.30

Essentials of Negotiation

22nd June

9.30 - 12.30

Unshakeable Confidence

24th June

9.30 - 16.30

Confident & Effective Communication

29th June

9.30 - 12.30

Resilience

1st July

9.30 - 12.30

Time Management & Personal Effectiveness

5th July

9.30 - 12.30

Presenting & Speaking to Engage your Audience

9th June

9.30 - 12.30

Customs Procedures and Documentation

10th June

9.30 -12.30

Export Documentation

22nd June

9.30 - 12.30

Understanding Exporting

23rd June

9.30 - 12.30

Methods of Payment

24th June

9.30 - 12.30

Import Procedures

9th July

9.30 - 12.30

Essentials of Negotiation

6th July

9.30 - 12.30

Documentary Letters of Credit

13th July

9.30 - 12.30

Unshakeable Confidence

9.30 - 16.30

Confident & Effective Communication

7th July

9.30 - 12.30

Agents & Distributors

21st July

8th July

9.30 -12.30

Preference Rules of Origin

23rd July

9.30 - 12.30

Resilience

4th August

9.30 - 12.30

Time Management & Personal Effectiveness

9th August

9.30 - 12.30

Presenting & Speaking to Engage your Audience

19th August

9.30 - 12.30

Essentials of Negotiation

13th July

9.30 -12.30

Inward Outward Processing

14th July

9.30 - 12.30

Incoterms® 2020

15th July

9.30 - 12.30

Customs Procedures and Documentation

Management & Leadership Skills - Virtual Training

36

Personal Development & Communication Skills Virtual Training

1st June

9.30 - 12.30

Time Management & Personal Effectiveness

25th August

9.30 - 12.30

Unshakeable Confidence

7th June

9.30 - 12.30

Presenting & Speaking to Engage your Audience

26th August

9.30 - 16.30

Confident & Effective Communication

16th June

9.30 - 12.30

Essentials of Negotiation

31st August

9.30 - 12.30

Resilience

22nd June

9.30 - 12.30

Unshakeable Confidence

24th June

9.30 - 16.30

Confident & Effective Communication

Sales & Customer Service - Virtual Training

29th June

9.30 - 12.30

Resilience

10th June

9.30 - 16.30

Selling Skills for Results

1st July

9.30 - 12.30

Time Management & Personal Effectiveness

14th June

9.30 - 16.30

Great Customer Service

5th July

9.30 - 12.30

Presenting & Speaking to Engage your Audience

15th July

9.30 - 16.30

Selling Skills for Results

9th July

9.30 - 12.30

Essentials of Negotiation

19th July

9.30 - 16.30

Great Customer Service

www.sussexchamberofcommerce.co.uk

tel: 01444 259 259

events

june/july June/July2019 2021business businessedge edge

Events (Virtual) Virtual Events 8th June

14.30 - 15.30

To Jab or Not to Jab

Members FREE, Non-members £15

23rd Sept

14.00 - 15.30

Sussex Chamber AGM & Our Priorities

Members FREE, Non-members £15

British Chambers of Commerce Events 16th June

8.00 - 13.30

Day 1 - A year of Challenge & Refelection

FREE

17th June

12.00 - 17.30

Day 2 - The Road to Viable Renewed Growth

FREE

22nd July

14.00 - 15.00

Crossing Continents - Moving goods under Transit - Webinar

FREE

9th Sept

11.00 - 12.00

Tariff Free Trade – Global Britain Explained - Webinar

FREE

Affiliated Chambers - Networking with Sussex 2nd June

14.00 - 15.30

Affiliated Chambers Networking

FREE event

15th July

9.30 - 11.00

Sussex Construction Forum - Pipeline West Sussex

Always a very popular event - Members: £10, Non-members: £15

15th Sept

9.30 - 11.00

Sussex Construction Forum - Pipeline East Sussex

Always a very popular event - Members: £10, Non-members: £15

Forums

Business Expos 7th Oct

10.00 - 16.00

Sussex Business Expo - Brighton Racecourse (Stands available)

A live event for all to attend - FREE

21st Oct

9.00 - 15.30

South East Construction Expo 2021 (Stands available)

A live event for all to attend - FREE

The Future of Work

FREE

Roundtable Events 29th June

9.00 - 10.30

South East Construction Expo – A day packed full of opportunity There are so many exciting events happening within the South East Construction Expo this October that visitors are going to find it hard to choose which ones to attend!

Sussex and Surrey Chambers of Commerce are supporting the event as well as the IoD in Kent, Surrey and Sussex. Big name businesses already involved include Sunninghill, Glenigan, Builders Conference, Willmott Dixon, Galliford Try, Baxall, Logan Construction, Pilbeam Construction and Westridge Construction Ltd.

The day starts off in style with a huge networking breakfast, which is hosted by the IoD and features speakers; AI expert, Katie King and Cedric Laurier from Gatwick Airport.

Visitors and exhibitors are also invited to make the most of their lunch hour with not one, but two lunch time events planned.

These are a Women in Construction lunch and a lunchtime networking Building Sussex Connections Expo special.

South East Construction Expo 2021 will take place at South of England Event Centre, Ardingly, Haywards Heath, Thursday 21st October 2021, 9am – 4pm.

Then throughout the day there will be: Six speaker-led discussions on key industry topics in the Construction Expo Studio 15 ‘Meet the Experts’ round table sessions Over 500 FREE ‘Meet the Buyer’ sessions Over 100 Exhibitors to visit Once the exhibition itself finishes, the day is not actually over! There is a gala Expo dinner which culminates in the presentation of the prestigious South East Construction Awards.

The 2021 South East Construction Expo will be a truly hybrid event. It is being held both as a live, in-person, event (at the South of England Showground in Ardingly) and also as a live- streamed virtual event. As well as giving attendees the opportunity to meet thousands of construction businesses both

live and virtually, it will also focus on the achievements made during the last year and also look forward at how the industry can progress even further.

Free to attend, the Expo is dedicated to the construction sector and brings together clients, contractors, developers, consultants and other related industries from across the UK. With exciting live demos of cutting edge products, high-quality industry speakers and over 100 exhibitors, the event is a ‘mustvisit’ for anyone in property, development or construction. Attendees can be confident in turning up ‘for real’ on the day as strict safety protocols will be running according to whatever the regulations are by October 2021. The venue is well ventilated and sanitising stations will be placed throughout.

Find out more and how to book a trade stand or register your free place to attend as a delegate at: www.constructionexpouk. co.uk or email info@constructionexpouk. co.uk Twitter @ConstructExpo or LinkedIn: https://www.linkedin.com/ groups/4530020/

AS A CHAMBER MEMBER YOU’RE WELL CONNECTED

37

business diary of an matters entrepreneur

august/september december/january June/July june/july 2019 2018 2021 business edge

A wonderful business journey For 25 years, Kew Electrical has stood as an example of how an independent electrical wholesaler can prosper in the UK market – and without compromising its small-company ethos.

Reflecting on the past quarter century, Geoff, now Chairman, describes how he came to form Kew Electrical on 7 February 1996: “I left school as a 16-yearold and went to work for national electrical wholesalers. I had spent about 17 years working for Newey and Eyre and Edmundsons when I thought, I’ve had enough of this, I’m going to have a go myself. I didn’t really know anything about running a business, I had no money, no supplier accounts, no customer accounts and no stock. It just seemed like a good idea.”

Today, Kew Electrical has as an annual turnover approaching £100 million and is the largest member of the Fegime buying group where Geoff Kerly has been chairman twice.

The company’s seemingly inexorable expansion appeared to have slowed during the coronavirus pandemic, but this had been planned anyway. Managing Director, Nik Mulcahy says: “With so many start up branches still to return a profit, we had already decided that we’d rein it in for a bit and consolidate – just for a while.”

Geoff says April and May 2020, the first months of lockdown, were difficult for everyone. The company’s key management team instituted daily meetings covering financial and safety issues, while working with its suppliers to trade through this period of uncertainty – “everyone was absolutely fantastic” – and

by July, he says, business was back to pre-Covid levels.

More than 250 of the company’s 400 staff had been furloughed in April, but

by October the majority had returned.

The announcement of a third lockdown in January 2021 has “taken the edge off business” says Geoff, and unfortunately a few staff have returned to furlough or part-time furlough.

Despite the woes of 2020 and the pandemic, Geoff says Kew is “probably in the strongest financial shape we have ever been in”. “These things make you look at every element of your business. We’ve saved an absolute fortune this past year just by looking at everything very closely.”

Kew has been able to weather the Covid storm in part because of its continuing small company ethos, which gives it an agility that others cannot match.

“It is a differentiator,” says Nik, “Geoff and I can make quick decisions within the business – and it happens. We might be a £100 million business, but we still have control of the whole thing.”

“There is still a ‘Kerly family firm ethos’ to Kew, he adds, “which obviously is harder to keeping going as we approach £100 million turnover and 400 staff – that’s a big family to be a part of.”

Geoff Kerly Chairman Kew Electrical

38

Staff retention and development has been a hallmark of the company since the start, says Geoff. “Lots of them have joined us as 16 or 18-year-olds and 5, 10 or 15 years later, they’re still there. I’m sure it’s that family ethos that they enjoy being a part of.”

Nor has the pandemic been able to disrupt Kew Electrical’s award-winning streak.

www.sussexchamberofcommerce.co.uk

The company’s bulging trophy cabinet now holds two more Electrical Wholesaler Awards – Branch of the Year for Dover and, for the first time, Best Wholesaler with 26 or more branches.

Not only that, but Kew has also just become one of 1,000 Companies to Inspire Britain, as judged by the London Stock Exchange Group, which identifies the most dynamic small and medium-sized enterprises in the UK and Europe.

Today, this dynamic company is looking forward to future opportunities. “Let’s just get this next two or three months out of the way and let things settle down,” says Geoff. “Once we can see exactly where our sector is going, we will start looking at expansion again.

“There will be opportunities. Some people may not survive going forwards and there’s also people who will want to retire. There are going to be a number of opportunities, and our priority is that we are financially strong enough to take them when they arise.”

Looking to the future, succession planning has begun at the company. Current senior Kew staff are being groomed to replace members of the original, first-generation board.

But for now, Geoff simply says: “It has been a wonderful journey, not just for me but for so many other people who have come along with me. It has definitely been life-changing for so many people.”

tel: 01444 259 259

Why Choose Modern Office?

Your Office, Your Home, Your Future Choosing the right office furniture for your company is exciting and fun but it can also be a daunting exercise for any size business.

Modern Office offers many solutions to meet the requirements of your dream office layout. We offer a number of services, helping you to create the perfect space for your office, where employees can thrive.

We start by looking carefully at the overall picture, taking into account not only the design and creative needs of your organisation, but all the finer details too. Style and appearance, colour scheme, fabric and finish are all fundamental, but these days it is also imperative that your office furniture meets a detailed array of ergonomic and safety requirements.

With over a quarter of a century of experience in this field, Modern Office is the complete solution to all your business furnishing needs. Whether you are looking for stylish office chairs, practical office storage or an exquisite conference table, we are sure to have something for everyone.

0191 478 8349 • info@modern-office.co.uk • modern-office.co.uk

MODERN OFFICE

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www.be-everywhere.co.uk | E: info@be-everywhere.co.uk | T: 0191 580 5990