business support
October/November 2021 business edge
Using words to bring your business to life The art of persuasion begins with good quality copy. Which tells your story and sells your business. But in today’s media-rich society, we’re bombarded with competing messages. This means writing content that helps you stand out from the crowd. That tells the world who you are, what you do and what you represent. Many business owners or managers find writing about their company difficult. They struggle to find the right words. Get lost in jargon. And spend days wondering what to write for their website, blog or other marketing materials when they should be running their business. Help is at hand. I can help you discover your voice and communicate effectively with your customers. Take a look at what I can do for you. Web Copy. Your website is your virtual shop window. You need clear and compelling copy that makes the reader want to find out more. I can write fluent, eye-catching content that will win you more clients and
generate more sales. From one page to an entire site. This includes basic SEO to move your website up search engine rankings. Blog Posts. Blogs are a key part of web marketing. They help you add depth to your online presence. Build trust. Allow you to cover topics in greater detail than possible elsewhere on your site. And demonstrate that you are an organisation worth taking seriously. Case Studies. Everyone loves a good yarn. Case studies are an under-used way of providing a powerful narrative about how your company has helped clients in real-life situations. Offering a structured ‘problem and solution’ format that the reader can readily understand. They are a really good way of using your success stories to tell potential customers about the quality products or services you provide. And offer a form of social proof even stronger than testimonials.
Words matter. The right words matter most of all. Drop me a line if you need creative, engaging content to get more eyes on your business. www.wealdenwordsmith.co.uk chris@wealdenwordsmith.co.uk Tel: 07854 129732
You’ve Done the Management Training – now what? How about One-2-One Mentoring? What is it? Mentoring is a combination of bespoke teaching and coaching, where the learner explores specific areas that they are interested in. Working with a trained specialist, they get the learning that they need in order to perform at their best.
concerns, when they want that help and at a level and pace that suits them. The “curriculum” is driven by the learner.
What areas can it address? The list includes: Management and leadership
How can it help?
Communication problems
Mentoring can give individuals input and help on their current issues. The mentor will then help them to apply this learning to their situation, challenge them to improve and support them over hurdles. It’s a flexible and targeted approach.
Assertiveness
Why not just do another course? One-2-One mentoring has the advantage of providing help with the learner’s own
Creativity Problem solving Janet Webb has been working with clients this way for over 20 years, and particularly so during the last 9 years. She has a rather unconventional style. It’s never boring. Don’t expect formal.
For more information, contact Janet for an exploratory chat. email: janet@janetwebbconsulting.co.uk or visit her website: www.janetwebbconsulting.co.uk Follow and connect with her at: Twitter: @JWebbConsulting | LinkedIn: www.linkedin.com/in/janetwebblandod
12
www.sussexchamberofcommerce.co.uk
tel: 01444 259 259
