Training and Development 20

BIOG

Cassandra Andrews owns a global motivational and engagement company. She has also worked across Cambridgeshire, Suffolk and Norfolk, in a broad range of industries. She is an accredited Business Practitioner of Motivational Mapping and Certified Practitioner of NeuroLinguistic Programming.

cassandraandrews.com

Cassandra uses methodology known as ‘Motivational Maps’ based on extensive research into the nine human motivators we all have, but in different levels of intensity. She concludes, “My Map shows I love freedom and autonomy, which is why I run my own business! Other motivators include having a strong sense of purpose, coming to work for the social aspect, wanting to be in charge and being creative and innovative. There are nine and it’s totally fascinating. “Motivational Maps unravel what makes us tick, so employees understand themselves better and managers can work with their teams more effectively and without conflict. “It’s fantastic to see so much appetite for employee motivation, both here at home and in America. We know the challenges of employment and retention are unlikely to get any easier by themselves any time soon, so I feel blessed to be able to help so many unique organisations globally.”