RECY CL I NG O x wa sh
Tom de Wilton, left, with CEO Dr Kyle Grant.
who care about our purpose as much as we do, and can be true ambassadors for the brand, which is why we capped the investment level at £5,000 per person.” He added: “We know being just another laundry app won’t cut it. Developing a model that is hyper local, carbon neutral and tech enabled, that reverses the sector’s adverse impact on the planet rather than adding to it, is absolutely critical. “Partnering with the likes of Reckitt, The Oxford Foundry and Founders Factory, as well as being part of the Collective Impact programme with Virgin StartUp have given us access to some of the best minds in business which has undoubtedly been a leg-up for the business. “There is a growing awareness and appetite for green washing services – and we’re confident that Oxwash can clean up and deliver substantial returns.”
of the Vanish brand) to give old clothes a new lease of life, and help reduce the mountain of clothes ending up in landfill. The company also has a collaboration with luxury fashion rental business Hurr Collective, whose customers include Carrie Johnston. Looking to the future, the ‘green cleaning’ market is expected to reach over $11 billion by 2029, so Oxwash is currently developing a modular, rapidly scalable model for cities across the UK and overseas. And with 8000 individual customers, corporate clients like the Marriott Hotel Group, the NHS, the Astrazeneca Vaccine Trial and Peloton, plus a host of top-level investors on board, Oxwash has certainly hit the right cycle at the right time.
DR KYLE GRANT CEO, Oxwash oxwash.com
Through the Reckitt partnership, Oxwash’s lagoons use sustainable formula Vanish 0% (part
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