Norfolk Voice Training Courses 2017

Training Programme 2017 Expert, affordable courses and training from the leading business organisation in Norfolk

Courses include: Sales & Marketing | HR and Personal Development | International Trade Training

Introduction

2

Chamber Training offers a wide range of training solutions to help you unlock the potential of your workforce and boost your business performance.

International Trade Training Delivered by experienced trainers, these courses are specifically designed for staff involved in exporting and/or importing cargo to and from the UK. Most international courses are accredited.

Sales & Marketing Training

FREE Bitesize Workshops

Improve your selling and customer relation skills, keep updated with traditional and online marketing trends. Designed to help increase a business’s success.

These free bitesize one hour workshops are delivered by our members for our members, on a range of topics. Visit our website for more details and to see the latest programme.

HR and Personal Development Training

Bespoke Training

Develop your professional self and build on communication, networking and managerial skills. Designed to help you grow as a professional.

We can offer bespoke training as a time and cost effective way to train your staff, with increasing numbers of businesses gaining a competitive advantage through our programmes.

TO BOOK A TRAINING COURSE TODAY norfolkchamber.co.uk/training

events@norfolkchamber.co.uk

01603 625977

3

Norfolk Chamber is an experienced training provider for a wide range of key business topics including International Trade Training.

Designed to boost your business or help you grow as an individual.

Contents

We offer both half-day and full-day training courses throughout the year, which take place in our Norwich office. Our presenters are qualified, experienced trainers with extensive knowledge in their field of expertise. With our business training we bring you industry experts who live and breathe their topics.

Chamber Training offers quality and affordable courses. Special discounted rates apply to Norfolk Chamber members on all training courses. Members can also access free bitesize workshops.

Business Training 4 Sales & Marketing HR and Personal Development

International Trade Accredited Courses Additional Courses

To become a member and save on training visit: www.norfolkchamber.co.uk

4 7 9 9 12

Training Timetable 2017

13

How to book and find us

15

TO BOOK A TRAINING COURSE TODAY norfolkchamber.co.uk/training

events@norfolkchamber.co.uk

01603 625977

4

Sales & Marketing Training Improve your selling and customer relation skills, keep updated with traditional and online marketing trends. Designed to help increase a business’s success.

HALF DAY

Make your LinkedIn profile work for you

DATES Wed 1 March 2017 (9am-12.30pm) Thurs 29 June 2017 (1pm-4.30pm)

PRICE Non Members £150 + VAT Members £125 + VAT

LinkedIn is the biggest professional social network for business professionals, but most people don’t fully take advantage of it.

LinkedIn is one of the most powerful social networks when it is actually used correctly.

This half-day training course will help you learn how to improve your profile, harness best practices to help your profile to stand-out. As well as grow your LinkedIn connections, increase visibility and understand the importance of endorsements and recommendations.

FULL DAY

Create Profitable Google AdWords Campaigns

HALF DAY

How to write engaging web and print copy PRICE Non Members £150 + VAT Members £125 + VAT

PRICE DATES Wed 29 March & Tue 26 Sep Non Members £250 + VAT Members £200 + VAT 2017 (9am-4pm)

DATES Tue 16 May & Tue 7 Nov 2017 (9am-12.30pm)

Get more visitors to your website and more value from your pay-per-click (PPC) spend with Google AdWords. It all starts with knowing how AdWords works, and knowing what your business and customers need.

Do you struggle with your writing? Would you like to create copy that is engaging and persuasive? Do you struggle with finding the right words for your ideas? Then this course is for you.

Learn how to maximise the return on your advertising spend on Google AdWords and how to stop wasted budget. This is a nontechnical course for people with limited experience of Google AdWords, to learn how to create/improve their own successful online advertising campaigns.

Our aim is to show you how to make your words work harder. This isn’t a grammar or spelling lesson – or a Search Engine Optimisation (SEO) class. Instead, we’ll focus on your audiences, how to write for them and what to say.

HALF DAY

Social media for business

DATES Wed 10 May 2017 (1pm-4.30pm) Tues 17 Oct 2017 (9am-12.30pm)

PRICE Non Members £150 + VAT Members £125 + VAT

Want to make social media work for your business? Our half-day training course will give you the knowledge and tools you need to maximise your social media efforts.

From the simple basics of Facebook and Twitter through to the more advanced stages of monitoring and insight, we’ll show you how social media works, why it’s so successful and what you can do to harness it, exploit it - and enjoy it.

HALF DAY

Public Relations (PR)

DATES Tue 27 June & Thu 16 Nov 2017 (9am-12.30pm)

The presenter was great, easy format and supportive environment. It was easy to ask questions and feel engaged.

InVoke Marketing

PRICE Non Members £150 + VAT Members £125 + VAT

Public Relations refers to the way in which companies promote themselves and how they attract media interest for business success.

Effective PR depends on the flow of information between your company and your target audience. Learn how to improve your media, PR, and written communication skills to communicate more effectively.

TO BOOK A TRAINING COURSE TODAY norfolkchamber.co.uk/training

events@norfolkchamber.co.uk

01603 625977

Sales & Marketing Training

5

Sales & Marketing Training

6

HALF DAY

Google Analytics

DATES Fri 7 July & Fri 10 Nov 2017 (9am-12.30pm)

HALF DAY

PRICE Non Members £150 + VAT Members £125 + VAT

Essentials of Email Marketing

DATES Wed 13 Sep 2017 (1pm-4.30pm)

PRICE Non Members £150 + VAT Members £125 + VAT

Google Analytics is more than just a reporting tool that provides you with traffic information from your website – used correctly, and it can be used to transform your business into a profitable online enterprise.

Are you making the most of email marketing for your business?

Email marketing offers sophisticated opportunities to target messages to the right people at the right time and bring in serious business.

This half-day course is aimed at people who want to learn how to use Google Analytics to measure the performance of their website and produce reports. Learn how to set up Google Analytics, understand Google Analytics terminology, navigating the dashboard, setting up and tracking goals and reports.

This course will arm you with the knowledge you need to create email campaigns that deliver measurable results. Learn how to plan, develop and refine your email marketing strategy and evaluate your return on investment and how to get your emails open, read and acted upon.

HALF DAY

Search Engine Optimisation (SEO)

DATES Tue 18 July 2017 (1pm-4.30pm)

PRICE Non Members £150 + VAT Members £125 + VAT

Google, the UK’s leading search engine, has over 200 factors it considers when ranking a website, and is only concerned with delivering the best result possible to the end user.

The diversity of the subject and the depth that was covered was great.

Relevant and current information by expert presenter.

Eastern Procurement Ltd

Learn how to implement an effective search strategy that maximises your chances of ranking for relevant terms in your market sector. In this half-day course we aim to give you an understanding of what search engines consider important with regards your website and the practical steps you can take to maximise your chances of ranking.

TO BOOK A TRAINING COURSE TODAY norfolkchamber.co.uk/training

events@norfolkchamber.co.uk

01603 625977

7

HR & Personal Development Develop your professional self and build on communication, networking and managerial skills. Designed to help you grow as an individual.

HALF DAY

The Art of Networking

DATES Fri 24 March & Thu 19 Oct 2017 (9am-12.30pm)

PRICE Non Members ÂŁ150 + VAT Members ÂŁ125 + VAT

People do business with people they know, like and trust. This half-day course will give you some fantastic tips and techniques to get the best from networking events and help you overcome any fear and anxiety they may have about them.

We will take you through the whole journey from selecting the right events through to attending and following up. We will give you useful tips on the process and the interpersonal aspects of networking.

8

HR and Personal Development

HALF DAY

Speaking and presenting with IMPACT

DATES Fri 5 May 2017 (9am-12.30pm)

PRICE Non Members £150 + VAT Members £125 + VAT

Do you have fear of speaking in front of people? Do you want to speak and present with more confidence? We have a solution for you!

Learn how to have impact while talking or presenting and to interact with your audience in this energetic half-day course.

HALF DAY

Building Rapport with clients

PRICE DATES Tue 6 June & Tue 3 Oct 2017 Non Members £150 + VAT Members £125 + VAT (9am-12.30pm)

Do you ever wonder why it’s easy to do business with some people and not with others? Why some people just don’t respond the way you think they should?

Get answers to these questions and learn how to build better rapport with colleagues, suppliers and customers – and the people you haven’t met yet in this class.

HALF DAY

Finance for non-financial managers

DATES Fri 12 May 2017 (9am-12.30pm)

HALF DAY

PRICE Non Members £150 + VAT Members £125 + VAT

Improve your knowledge of financial techniques as a manager and become more confident about dealing with finance.

This half-day course aims to give you the basic knowledge about how financial controls work in a UK organisation including understand basic reporting such as Profit & Loss Statements, Balance Sheets and Cash Flow.

Time Management

DATES Tue 4 July 2017 (9am-12.30pm)

PRICE Non Members £150 + VAT Members £125 + VAT

Learn how effective people use their time more efficiently to ensure that they do the things that really matter, and not those that don’t.

This course aims to offer strategies to be more effective and to improve productivity by giving delegates at least eight tools and techniques they could implement straight away to improve their effectiveness.

The training courses are an excellent opportunity to expand your knowledge and help your company grow no matter what your background is. The courses are diverse which allows you to choose the correct course specific to your requirements. They are delivered by experts who have a wealth of experience and are keen to help from a group environment through to individual needs.

Tobar Group Ltd

TO BOOK A TRAINING COURSE TODAY norfolkchamber.co.uk/training

events@norfolkchamber.co.uk

01603 625977

9

International Trade Training The Norfolk Chamber offers a wide range of International Trade Training courses to assist new and experienced exporters.

FULL DAY

Incoterms 2010

DATES Wed 8 March & Wed 4 Oct 2017 (9am - 4.30pm)

PRICE Non Members £310 + VAT Members £248 + VAT

ACCREDITED TRAINING COURSES There are 10 core training courses accredited by the British Chambers of Commerce (BCC).

Candidates achieving Pass or Merit in the course will receive a certificate. Those who pass six individual courses will achieve a nationally recognised Foundation Award in International Trade.

As international trade becomes increasingly more complex, universally used rules are essential to avoid misunderstandings and costly disputes. Regularly incorporated into sales contracts worldwide, Incoterms® rules define, in a set of three-letter trade terms, the risks and responsibilities of buyers and sellers in an international sales contract.

This course looks at the rules from a practical point of view and explains all the costs, delivery and risk implications and where to go for more help and information.

10

International Trade Training

FULL DAY

Import Procedures

DATES Wed, 5 April & Wed 1 Nov 2017 (9am - 4.30pm)

PRICE Non Members £310 + VAT Members £248 + VAT

This course will explain import documentation and procedures, including where to go for sources of international information and how to comply with customs procedures.

By the end of the course you will be able to demonstrate an understanding of import documentation and procedures, sources of assistance and comply with customs procedures.

HALF DAY

Agents and Distributors

DATES Wed 3 May 2017 & Wed 22 Nov 2017 (9am-12.30pm)

PRICE Non Members £210 + VAT Members £168 + VAT

This half day course covers the vital area of Agency and Distribution. It examines the differences, where each may be appropriate, EU legislation, finding, appointing and motivating your partners.

By the end of the course you will be able to have an understanding of the differences between Agents and Distributors and their roles, what to consider when appointing and the legal implications involved.

FULL DAY

Letters of Credit and Methods of Payment

DATES Wed 26 April & Wed 14 June 2017 (9am - 4.30pm)

HALF DAY

PRICE Non Members £310 + VAT Members £248 + VAT

Inward and Outward Processing Relief

DATES Wed 3 May & Wed 22 Nov 2017 (1pm-4.30pm)

PRICE Non Member £210 + VAT Member £168 + VAT

This course unravels the complexities of letters of credit. It describes the seven main types and how they are used, then provides invaluable insights into getting a properly costed and workable letter of credit, without having to pay for amendments.

Inward Processing Relief (IPR) and Outward Processing Relief (OPR) are methods of obtaining relief from Customs duties, and in some cases VAT. Both procedures can be beneficial to a company in relation to cash flow together with the possibility of more competitive pricing.

The course goes on to explain all the terminology used and examines the main points to watch for when checking documents. Other methods of payment including Documentary Collections and the use of Bills of Exchange are also covered.

This course helps companies work through the process of applying for authorisation and obtaining the necessary information required internally to ensure a good audit trail so that returns are completed on time.

This training covers two separate BCC modules ‘Letter of Credit’ and ‘Methods of Payment’.

TO BOOK A TRAINING COURSE TODAY norfolkchamber.co.uk/training

events@norfolkchamber.co.uk

01603 625977

11

Understanding Exporting

DATES Wed, 5 July 2017 (9am - 4.30pm)

HALF DAY

PRICE Non Members £310 + VAT Members £248 + VAT

This full day course looks at the whole export function. It provides a perfect introduction for new staff, is ideal as a revision exercise for staff who may be a little “rusty” and need to get up to date, and as an overview for supervisors and management who have to understand what their staff are doing.

By the end of the course you will be able to prepare an export quotation, organise the export office and understand export order processing and have an overview of export documentation and terms of sale.

Preference Rules of Origin

DATES Thu, 7 Sep 2017 (1pm-4.30pm)

PRICE Non Members £210 + VAT Members £168 + VAT

The course will benefit exporters/importers with accurate documentation and greater understanding of the Rules of Origin and preferences available for their buyers.

By the end of the course you will be able to have an understanding of the difference between Preference and Non Preference Origin, the rules determining preference rules of origin and the percentage rule and how to apply it

HALF DAY

Customs Procedures and Documentation

DATES Thu, 7 Sep 2017 (9am-12.30pm)

PRICE Non Members £210 + VAT Members £168 + VAT

The course highlights the company’s and the individual’s legal responsibilities when declaring cargo to HM Revenue and Customs and explains complicated procedures, which may save companies time and money when exporting/ importing cargo.

FULL DAY

Export Documentation

DATES Wed, 6 Sep 2017 (9am - 4.30pm)

PRICE Non Members £310 + VAT Members £248 + VAT

Your company’s success in the field of exporting hinges upon the practical knowledge and expertise of the staff involved and the confidence and competence with which they deal with customers, freight forwarders, banks and carriers.

This full day accredited course creates confidence and proficiency through clarifying and educating on any export documentation. Learn how to produce export documentation, identify sources of international information and assistance, identify modes of transport and their relative advantages and disadvantages.

By the end of the course you will be able to have an understanding of the role of HMRC, Rules of Origin, Intra EC trace and customs procedure. As well as working knowledge on the UK trade tariff, the different duties payable and how to calculate them.

I would thoroughly recommend attending a Norfolk Chamber of Commerce course. There is always something new to learn whatever your level of experience is. The costs are very reasonable and the trainers are experienced enough to help with most export scenarios or get you the help you need if they can’t.

PIL Membranes Limited

TO BOOK A TRAINING COURSE TODAY norfolkchamber.co.uk/training

events@norfolkchamber.co.uk

01603 625977

International Trade Training

FULL DAY

12

International Trade Training

ADDITIONAL INTERNATIONAL TRAINING COURSES

HALF DAY

e-zCert Workshop

DATES Thu 16 March, Wed 28 June & Thu 9 Nov 2017 (9.30am - 12.00pm)

PRICE Non Members £50 + VAT Members £35 + VAT

e-zCert is the way forward as far as export documentation is concerned and now that the system has been upgraded, it’s never been easier. Rather than having to post your documents to us or physically visiting our office, you can apply for your documents online!

This half day course will show you how to apply for your documents online.

HALF DAY

Surviving a Customs Audit

DATES Thu 28 Sep 2017 (1pm-4.30pm)

PRICE Non members £200 + VAT Members £160 + VAT

You receive a letter from HMRC telling you that they will visit you and carry out a detailed audit of your import and export operation. You don’t need to panic - attend this half day course and learn how to survive and hopefully ensure such visits are rare events.

This course will cover what is likely to happen during the visit, simple tips for improving HMRC relationships and other tips to make sure the audit runs smoothly.

FULL DAY

Creating an Export Strategy

DATES Thu, 4 May 2017 (9am - 4.30pm)

PRICE Non members £300 + VAT Members £240 + VAT

So many businesses drift into export without any clearly defined strategy, and often without any planning at all.

This full day course is designed to help managers examine how exporting can form an integral and profitable part of their business. You’ll learn if you are ready to export and which markets you should be targeting.

I was very impressed with the wide range of topics covered, all of which have enabled us to gain a better understanding of International trade procedures and the confidence in knowing that, as a business, we are meeting our obligations. The quality and consistency of the course content has always been of a high standard and I would have no hesitation in recommending them to others.

Learning Resources Ltd

TO BOOK A TRAINING COURSE TODAY norfolkchamber.co.uk/training

events@norfolkchamber.co.uk

01603 625977

13

2017 Training Programme Business Training Please check our website for any updates or changes to the courses listed below.

Training Courses

Date

Format

Members Price

Non member price

Make your LinkedIn profile for you

01/03/2017

MORNING

£125+VAT

£150+VAT

The Art of Networking

24/03/2017

MORNING

£125+VAT

£150+VAT

Create Profitable Google AdWords Campaigns

29/03/2017

FULL DAY

£200+VAT

£250+VAT

Speaking and Presenting with IMPACT

05/05/2017

MORNING

£125+VAT

£150+VAT

Social media for business

10/05/2017

AFTERNOON

£125+VAT

£150+VAT

Finance for non-financial managers

12/05/2017

MORNING

£125+VAT

£150+VAT

How to write engaging web and print copy

16/05/2017

MORNING

£125+VAT

£150+VAT

Building Rapport with clients

06/06/2017

MORNING

£125+VAT

£150+VAT

Public Relations (PR)

27/06/2017

MORNING

£125+VAT

£150+VAT

Make your LinkedIn profile for you

29/06/2017

AFTERNOON

£125+VAT

£150+VAT

Time Management

04/07/2017

MORNING

£125+VAT

£150+VAT

Google Analytics

07/07/2017

MORNING

£125+VAT

£150+VAT

Search Engine Optimisation (SEO)

18/07/2017

AFTERNOON

£125+VAT

£150+VAT

Essentials of Email Marketing

13/09/2017

AFTERNOON

£125+VAT

£150+VAT

Create Profitable Google AdWords Campaigns

26/09/2017

FULL DAY

£200+VAT

£250+VAT

Building Rapport with clients

03/10/2017

MORNING

£125+VAT

£150+VAT

Social media for business

17/10/2017

MORNING

£125+VAT

£150+VAT

The Art of Networking

19/10/2017

MORNING

£125+VAT

£150+VAT

How to write engaging web and print copy

07/11/2017

MORNING

£125+VAT

£150+VAT

Google Analytics

10/11/2017

MORNING

£125+VAT

£150+VAT

Public Relations (PR)

16/11/2017

MORNING

£125+VAT

£150+VAT

TO BOOK A TRAINING COURSE TODAY norfolkchamber.co.uk/training

events@norfolkchamber.co.uk

01603 625977

14

2017 Training Programme International Trade Please check our website for any updates or changes to the courses listed below.

Training Courses

Date

Format

Members Price

Non member price

Incoterms 2010

08/03/2017

FULL DAY

£248+VAT

£310+VAT

e-zCert Workshop

16/03/2017

MORNING

£35+VAT

£50+VAT

Import Procedures

05/04/2017

FULL DAY

£248+VAT

£310+VAT

Letters of Credits/Methods of Payment

26/04/2017

FULL DAY

£248+VAT

£310+VAT

Agents and Distributors

03/05/2017

MORNING

£168+VAT

£210+VAT

Inward and Outward Processing Relief

03/05/2017

AFTERNOON

£168+VAT

£210+VAT

Creating an Export Strategy

04/05/2017

FULL DAY

£240+VAT

£300+VAT

Letters of Credits/Methods of Payment

14/06/2017

FULL DAY

£248+VAT

£310+VAT

e-zCert Workshop

28/06/2017

MORNING

£35+VAT

£50+VAT

Understanding Exporting

05/07/2017

FULL DAY

£248+VAT

£310+VAT

Export Documentation

06/09/2017

FULL DAY

£248+VAT

£310+VAT

Customs Procedures and Documentation

07/09/2017

MORNING

£168+VAT

£210+VAT

Preference Rules of Origin

07/09/2017

AFTERNOON

£168+VAT

£210+VAT

Surviving a Customs Audit

28/09/2017

AFTERNOON

£160+VAT

£200+VAT

Incoterms 2010

04/10/2017

FULL DAY

£248+VAT

£310+VAT

Import Procedures

01/11/2017

FULL DAY

£248+VAT

£310+VAT

e-zCert Workshop

09/11/2017

MORNING

£35+VAT

£50+VAT

Agents and Distributors

22/11/2017

MORNING

£168+VAT

£210+VAT

Inward and Outward Processing Relief

22/11/2017

AFTERNOON

£168+VAT

£210+VAT

TO BOOK A TRAINING COURSE TODAY norfolkchamber.co.uk/training

events@norfolkchamber.co.uk

01603 625977

15

How to Book You can book onto all of the training courses on our website. Simply visit www.norfolkchamber.co.uk/training to check availability and to book your place.

How to find us Training takes place in the boardroom at the Norfolk Chamber of Commerce office in Norwich.

There is free parking available.

Address: Norfolk Chamber of Commerce, 9 Norwich Business Park, Whiting Road, Norwich, NR4 6DJ

Terms and conditions Payment Members will receive an invoice a week before the training. Non-members must pay in advance and will receive a receipt by return.

Cancellation Policy 15% of fee payable if delegates cancel more than seven days in advance, if less than seven days full fee payable.

TO BOOK A TRAINING COURSE TODAY norfolkchamber.co.uk/training

events@norfolkchamber.co.uk

01603 625977

Norfolk Chamber of Commerce 9 Norwich Business Park Whiting Road Norwich NR4 6DJ

01603 625977 events@norfolkchamber.co.uk norfolkchamber.co.uk/training