The Importance Of Video In The Marketing Mix

In the current age, it is imperative for organisations to adapt technological advances and market trends to survive and thrive in a competitive landscape amidst unfavourable economic headwinds.

You have heard it said that a picture is worth a thousand words, therefore a moving picture with sound must be worth a lot more. The powerful and exciting medium of video is all about moving pictures. Moving pictures demonstrate services, train, educate, advertise and sell. In the past television was the exclusive domain for large companies with sizable advertising budgets. With the advent of technology, the internet and realistic investment schedules, the production of a promo video is accessible to all businesses today.

The rise of smartphone technology has made watching videos easier and more convenient.

The pandemic boosted online media consumption by 215% in the US. In 2022, audiences spent an average of 19 hours a week watching videos online.

Video is the second most popular content type on social media for increasing engagement. Platforms like YouTube and TikTok have always been about video. Instagram and Facebook are focusing on video.

Platforms that don't offer native video uploads emphasise the value of video marketing.

Video Tweets on Twitter get 10x more engagement

68% of video marketers plan to use LinkedIn video this year kirsty@astutebookkeeping.net.au | 048 317 1616 | www.astutebookkeeping.com.au

People watch almost a billion videos a day on Pinterest.

Video content is more engaging than traditional media.

Kirsty Thompson is the Managing Director at Astute Bookkeeping & Advisory Pty Ltd, a fast-growing bookkeeping, BAS and business advisory firm based in Western Australia, with a mission to remove confusion, fear & uncertainty by replacing it with clarity, freedom & control.

Astute Bookkeeping & Advisory was formed out of Kirsty's passion for educating for success. Astute not only assist business owners with financial efficiency and adherence in compliance with taxation law, they also provide frameworks that give you a fresh perspective, an opportunity to step out of the box & look at the big picture.