Week 1
What to do in sem 2: To emphasise the objective and story message, I want to continue this project with the extension to the storyline, such as creating a mobile game application!
Potential advertising strategy: I started the semester with searching about advertising strategies. The main reason is because from previous assessment I was adviced to think about ‘selling the idea’, so here are some of the plan:
Above The Line Research about how Youtube, Instagram and Facebook advertising work? Are there any methods that we could use to promote the game?
Below The Line Approach any schools bazaar in Indonesia (Junior High School or Elementary school) to open a booth consist of the actual game and merchandise.
Above The Line Social Media 1.
2.
Youtube, 30s video trailer (to catch people’s attention):
LINE TODAY advertisement: LINE TODAY, one of the product created by Line is also one of the potential source to market the product. Most of the Indonesian, especially students use LINE application for daily interactions. Whith the application, It will be possible that the game reach more audiences.
How Youtube advertising works?
Games Collaboration Based on the high demand in Mobile Legends and PUBG, a proposal to collaborate might be a good idea. One of the method could be proposing the idea of creating mascot / monsters using the character from ‘The Banyan Tree’ as Indonesia goverment also supporting the idea of local character creation.
Developer background: MOONTOON is a shanghai based game developer company. Due to the high demand and users in Indonesia (30 million people are playing mobile legends), the company decided to open Indonesia branch in June 2018 (MOONTOON linkedin). This is a great potential for Indonesia games industry to propose characters / heroes created from legendary Indonesian folktale. The proposal was approved by the official MOONTOON company in Shanghai and now they have released two heroes inspired by the Indonesian culture:
Insight: Due to the current collaboration and supportive government with the proposal (as said by Rudiantara, Minister of communication and informatics) there is a chance for the characters to be featured as the heroes to let the audience embrace the local culture. Although Banyan Tree ‘in-game advertisement might not be available inside Mobile Legends, the characters which the two birds could possibly become the heroes characters in the game! Through this method, maybe it could also make the audience familiar with the characters and also engage them to play the game too!
Below The Line 1. Classroom workshop or games Collaborating with the curriculum teacher in Indonesia. Every students are compulsory to take ‘civic education’ subjects. There is a module that talk about ‘Pancasila’, the official national foundation. It would be great if the game could be introduced during the class, as one of the method to study the module.
2. Merchandise Walt Disney Southeast Asia is collaborating with local stores and shops to promote Mickey 109 years anniversary by assimilating the Disney culture with Singapore traditional culture. This brings a new perspective and key selling point of the prominent cartoon, Mickey Mouse throughout Singapore and attract tourist to purchase the local ckey version.
Questions: How does the school module looks like in Indonesia? Is the game applicable in the classroom environment? and what kind of merchandise do you want to sell?
How to educate children about tolerance? Back to the main objective of the project, I started to do more research about the topic itself and how to apply it to the children.
#Article 1: To help our kids have a successful future, they need to be able to work with others. They need to not be afraid, to step outside their comfort zone and to understand, learn, respect and appreciate others.
Tolerance is not about accepting bad behaviour, but accepting “people” for who they are and treating those how “you” wish to be treated. Remind your kids of this consistently.
Method:
1
Choose programs, movies, stories and games that value differences.The media has a powerful ability to shape attitudes. If you do watch or see something that is prejudice, be sure to talk about it with your kids and the harm it can cause to those groups.
2
Expect your kids to treat others with respect. By modelling tolerance yourself, you should certainly not accept disrespectful behaviour both inside and outside your home.
3
Value the differences within your own family. Accept the qualities each member possesses regardless of differing styles, interests and abilities. Help your kids feel values for who they are too.
4
Foster self-esteem in your family. We all know that people who don’t respect others rarely feel happy and secure within themselves. Kids who do feel good about themselves tend to be more courteous towards others.
5
Involve your kids in situations where diversity is present. This may be at sport, school, day care and camps.
6
Learn together about other cultures and traditions. Explore how different cultures celebrate occasions in their own special way and go about life. Talk about it and appreciate the experience. https://childdevelopmentinfo.com/how-to-be-a-parent/ communication/talk-to-kids-tollerance/#.X GBkrFwzaUk
Insight: Insight to form the objective of the game: Make children learn to respect other people’s opinions and learn to find solution from the existing problems.
To Do: What kind of game that makes children learn about respecting other people’s decision?
Week 2
#book 1: When I was searching for different types of games, Tetris caught my attention. There is a similarity between the collapsed tree in the story with the actual gameplay of tetris. So I tried to find more information about it!
#survey: I did a simple survey about mobile games to the target audience, to clarify if the tetris method is or is not suitable for them. Result of the survey about mobile games played by children age 12-14 years old:
61.5% of the respondents are male 46.2% of children play mobile games everyday
84.6% use android devices to play Mobile Legends, PUBG are the most played games among children The rest of games played are Cookie Run, Superstar BTS, Clash of Clans
61.5% children play games for fun Reason of playing mobile games: refreshing from study, playing with friends, and bored
Insight: Survey shows that the targeted audience prefer to play online games (rpg games) rather than simple mobile games. Which means the game method are not really suitable for them.
Feedback: Children age 9-14 years old are too old for character formation. Suggested to lower down the target audience and take a look at Japanese and Scandinavian behavioural learning method And don’t think about advertising in the first place, focus on developing the product first!
Insight: What is the unique point of tetris method game? what makes it different from the other or original version of tetris? Make sure the game is suitable for the target audience.
Week 3
Japanese: Below are Japanese education methods in teaching manner and respect among children. They start to impliment the soft skills since early age, as they feel it is the most important aspect rather than academic learning. At the age of 0-6, children start to learn behavioural method in the school such as say ‘thank you’ and ‘welcome’, a little habit such as taking off outdoor shoes and change to indoor shoes. However, they have started to learn about respect and tolerance through songs and lunch break! The seniors or teachers will serve children for food and guide them singging the songs. They start to cultivate morality and citizenship since young age, 8-10 years old by teaching them moral education within the classroom and outside activities such as community service, to help cultivating respect for living things and society. Summarised from Youtube video
Norway / Scandinavia In Scandinavia, there is an emphasis on a democratic relationship between parents and children. In Sweden especially, the “rights” of a child are important. For example, a child has the “right” to access their parents’ bodies for comfort, and therefore should be allowed into their parents’ bed with them in the middle of the night. If a parent doesn’t allow them, they are both denying them their rights and being a neglectful parent. In parts of Asia, meanwhile, co-sleeping with a family member through late childhood is common. Korean parents spend more time holding their babies and having physical contact than most. But within a family, obedience is key — not democracy in Denmark the emphasis is on wellbeing through interdependence. Children start school aged six, and until the age of 10 finish the day at two o’clock, with the afternoon dedicated to free play.
The curriculum prioritises teamwork and empathy rather than individual achievement. And it’s not just education: the health system, too, does simple but effective things such as link new mothers up with others in their area for support in the crucial first few months. So when the authors say that “upbringing” is the key to happiness in Denmark, they are not just talking about parenting. They are talking about a humane and cohesive society, with systems in place to support everyone. What American, or indeed British, readers would need to bring such a situation about is not a parenting book, but political upheaval. (Though the truth about Denmark is more complicated, too.) The parenting tips are sensible enough, if hardly earth-shattering. They are organised around the “easy-to-remember acronym Parent” – Play, Authenticity, Reframing, Empathy, No ultimatums and Togetherness.
Insight: Cultivating children’s independence is one of the main parenting method in Japan and Norway. How about Indonesia?
When we talk about tolerance, does the school in Indoensia taught their kids about it? Below are the conclusion taken from a journal by Kevin Nobel Setiawan about “Tolerance Education in the Hidden Curriculum: A Case Study on Indonesian Public School”
Conclusion I discovered that most of the student informants in this study perceive tolerance as an act of forbearing violence and accepting religious rights and freedom. The survey, which was distributed among 70 respondents, returned results showing a “tolerant” attitude, describing how students have no difficulties in building interreligious connections with their friends. And yet, I have discovered that religious tolerance is still vulnerable to symbolic violence. Although I do not find any clear evidence of systematic discrimination by the school’s structure, the process ofIslamization pro-vides a conscious “superior-majority above inferior-minority” relationship within the student community.
Multicultural education should be reinterpreted on a continual basis in order to pursue an ideal state of multireligious community. Every individual’s status is associated with the right to be included and the obligation to include others. The process of multicultural education should socia- lize students about the importance of interdependence among religious communities. Since everyday action symbolically retains the potential to express religious interdependence, every individual is considered an agent within the community. Relational agency is a collective human action which reflects on the notion of interdependence as the basic grounds for religious tolerance and social inclusion, providing the capability of reshaping the formal structure and producing a more inclusive approach to tolerance education.
Learning Point ? Knowing dosen’t means understanding the meaning behind. Racism in Indonesia has been a sensitive issue since Indonesia is a moslem majorority.
However, let’s dive into a deeper question: If people keep aside their religious ego, thinking about the most right view, this might help the society to bond with each other!
A practical lesson need to be applied within the citizen. This might takes longer time and need patience.
research about children development within age 4-7
Age 4 Children age 4 have attention span only for 10-15 min. They enjoy pretending, for example being a cooker, firefighter, etc. They also understand several vocabularies such as: big. Little tall short., They are capable to folllow instructions and have a lot of curiosity!
They also ask endless questions and imaginative ideas. They have started to use words to get their point across.
However, there are several bad habit for children of age 4. They tend to be bossy, so adults need to teach them respect and manners. They are currentIn the social circle, they enjoy ly in the stage of building their companion such as playing self esteem and confidence. with other people! not necessary their parents.
Age 5
Age 6-7
They could engaged in fluent conversation and tell simple story using full sentences. Children age 5 years old prefer to play with other people wants to please friends, be like their friends and shows concern & sympathy to others. However, They are more sensitive and can be critical towards other children.
Chidren age 6-7 years old have developed observation experience and complex problem solving. It is encouraged to give them clue games to develop their skills. Children around this age also able to make their own decision and have much longer attention spend.
For the cognitive skills, they are able to write their own name, solving puzzles and able to follow command. They also could identify object by shapes and colors.
Rough game Mechanism:
Altough I was looking for the right target audience, I had in mind what the game roughly will look like. Below is the initial gameplay :
How to build the tree ? Inspired by Tetris game, each of the partition need to be switched and matched in order to rebuild the game. If the user choose to play with their friend, (play with partner) they will be given a chance to put the partition according to their turn. In the meantime, snake will show up and make the game more challenging (due to the revenge of the snake).
At the end, the snake realised that both of the birds could rebuild their home again and trust them to guard the tree. From the game: Children could learn how to accept other people decision and try to come out with solution from the existing problems.
They are two options open as consideration.... 1. Make the game after the story ends. This ties with the storyline after the tree collapsed and the birds need help to recondstuct their home. 2. Or with additional game after their reconstruct the tree, they need to maintain the tree!
Questions: How to make them learn to work in the society?? Maybe could tackle in terms of colors..? Or display?
Week 4
Sending to the programmer
Here are the explaination of how the storyline looks like together with the scene transition, parallax animations and other interaction.
Mock-Up
Above are the first drafts of the visuals. the gears will come from the sky and form a word which the children need to guess.
Questions For a child physiologists: To validate the hypothesis, I tried to contact child physcatrist to make sure that the game is what the targeted audience need.
1.
How is the parenting system In Indonesia? Is learning about tolerance in society included in parenting? Or are there other parties responsible in teaching tolerance?
2.
At what age do children start to learn about respect and tolerance in society (i.e. difference in race, ethnic and religion)?
3.
Do you think that learning about tolerance in society will be more difficult to understand as the children grow?
4. 5. 6.
What can parents or other parties do to teach their children regarding tolerance?
7.
I have read essays regarding tolerance yesterday and from the survey conducted in one of the essay, more children participated in the survey and know about tolerance towards each other. However, when research looks deeper into it, it was found that subconsciously people would prioritize their own beliefs over the others. Why do you think this happen? Do our egos play a part in this?
8.
Can tolerance in society be understood earlier such as respecting opinions and actions of their friends?
What can parents or other parties do when their children are not respecting each other? Is teaching about tolerance related to families’ social status? And is it true that problems in tolerance are found more often in those low to middle status families?
With the original transcript answered in Bahasa Indonesia
answer from child physiologist: 1. Parenting system in Indonesia varied due to factors not only residential area but also parenting patterns of the parents, knowledge, availability, etc. However, bad parenting systems can still be observed such as spoiling children, scolding and labelling them as bad in their face, too forceful, etc. I am not so sure regarding learning of tolerance in parenting but I know either directly or indirectly it is definitely taught, with regards whether it is the main focus or not. In general, tolerance is taught more by teachers especially those teaching religion and character education and in place of worship 2. Actually I am not sure but I think for kindergarten they would have known about tolerance before knowing the word. Ideally it should be taught from young age such as 2-3 years old when they can speak and make friends 3. I don’t think it will be more difficult as they are now older and they can understand better the meaning of tolerance. But sometimes it becomes a mindset or habit, e.g. stereotype on certain races, which will be difficult to change thus making the application challenging 4. Through stories, children movies, parental advices, school teaching, or when children ask about people of other races or religions or even reprimand them when they are being intolerant to others
1. Saya tidak tahu dengan pasti bagaimana parenting di Indonesia karena saya tidak melakukan penelitian mengenai hal ini. Namun secara teori psikologi, bahwa keluarga memiliki peran untuk mengajarkan sesuatu kepada anaknya. termasuk juga konsep toleransi, disiplin, kejujuran, dan lain sebagainya. Selain keluarga, lingkungan juga memengaruhi anak dalam tumbuh kembang agar menjadi pribadi yang baik. Lingkungan yang dimaksud dapat berasal dari lingkungan sekolah, tetangga, saudara, atau masyarakat secara umum. 2. Sebenarnya sejak anak mulai berinteraksi dan bersosialisasi sejak usia dini, ia sudah mulai dapat belajar untuk menghargai orang lain. misalnya bagaimana ia harus belajar untuk menghargai teman bermainnya dengan tidak langsung merebut mainan teman atau ketika mereka dapat bermain bersama (bekerja bersama) tanpa ada yang menangis. 3. Secara teori perkembangan, anak akan belajar secara bertahap. Setiap tahap memiliki tuntutan/harapan/tugas perkembangan masing-masing. Idealnya pun anak belajar secara bertahap sejak usia dini terhadap satu hal sehingga seharusnya pembelajarannya memang sesuai dengan usianya. 4. Mengenai ini, sebaiknya dilakukan penelitian ya untuk memahami dengan pasti apa yang dilakukan orangtua (bentuk konkretnya) dalam mengajarkan toleransi.
5. In general, they can advise and teach them, but sometimes there are those scold them directly 6. Direct linkage has not been confirmed because we need research but I would say that there are influences from social circle, parents teaching, etc. Regarding the frequency of tolerance problem in low to middle status families, we need to check the news and research results, but I would say that they happen on all social statuses regardless. Maybe in low to middle status families, it seems more due to parents’ education and their availability in educating their children, or there might be more highlight and focus on low to middle status families thus it seems that there are more cases.
5. Ini juga tergantung pada tipe orangtua dalam cara pengasuhan anak. Cara mengasuh anak berbeda-ada. Ada yang dengan cara permisif, otoriter, atau kah demokratis. Jika permisif, mungkin orangtua dapat membiarkannya saja. Jika gaya otoriter, orangtua bisa saja marah dan menggunakan sistem hukuman ketika anaknya berlaku tidak sesuai. Sebaliknya pada pola asuh demokratis, biasanya orangtua akan berdialog dan mengajak anak untuk berdiskusi -sehingga di sini dapat terjadi kesepakatan antar orangtua dan anak. 6. Status sosial ekonomi dapat memengaruhi pengajaran toleransi. Misalnya mengacu pada salah satu teori kebutuhan Maslow, bahwa individu memiliki kebutuhan masing-masing pada tiap level/tingkatan yang berbeda. kebutuhan paling dasar adalah kebutuhan fisiologis. Selanjutnya adalah kebutuhan rasa aman, cinta dan kasih sayang, harga diri, serta aktualisasi diri. Kebutuhan ini sifatnya bertingkat; dipenuhi dari tingkat bawah hingga kemudian memenuhi kebutuhan yang tingkat atas hingga kebutuhan aktualisasi diri. Jika kebutuhan dasar belum terpenuhi, maka orang akan cenderung fokus pada kebutuhan dasarnya dan tidak terlalu memperhatikan aspek lain. Aspek lainnya menjadi kurang optimal atau dapat mengalami kendala. Jadi jikalau mengacu pada teori tersebut, ikalau kebutuhan dasar belum terpenuhi dengan baik, maka pemahaman toleransi juga dapat mengalami kendala.
7. In my opinion, ego exist in everyone. There are many factors that influences it together with difference in time or situation. The factors and situation that affect it are also different thus it is impermanent. Children can change anytime which is why problem in tolerance must always be reminded and supervised. Many children who are kind and respectful grow up to be disrespectful due to social circle, stress, big ego etc 8. There are many benchmarks. They can be used as one of the method but cannot be used as the base or sole benchmark. Because the topic of tolerance is broad and complicated
7. Menurut saya pribadi, tidak ada penyebab tunggal. Semua hal disebabkan karena ada beberapa faktor. Keluarga, saudara, status sosial, lingkungan, budaya, agama, dan faktor lainnya memengaruhi sikap dan perilaku seseorang terhadap orang lain. 8. Ya, saya rasa toleransi dapat dipahami sejak dini, namun dalam taraf yang sederhana sesuai dengan usia dari orang yang bersangkutan. Interview conducted with Ms. Lindawati, A physcilogist from Jakarta.
2nd Interview: 1. Parenting system in Indonesia varied due to factors not only residential area but also parenting patterns of the parents, knowledge, availability, etc. However, bad parenting systems can still be observed such as spoiling children, scolding and labelling them as bad in their face, too forceful, etc. I am not so sure regarding learning of tolerance in parenting but I know either directly or indirectly it is definitely taught, with regards whether it is the main focus or not. In general, tolerance is taught more by teachers especially those teaching religion and character education and in place of worship 2. Actually I am not sure but I think for kindergarten they would have known about tolerance before knowing the word. Ideally it should be taught from young age such as 2-3 years old when they can speak and make friends 3. I don’t think it will be more difficult as they are now older and they can understand better the meaning of tolerance. But sometimes it becomes a mindset or habit, e.g. stereotype on certain races, which will be difficult to change thus making the application challenging 4. Through stories, children movies, parental advices, school teaching, or when children ask about people of other races or religions or even reprimand them when they are being intolerant to others
With the original transcript answered in Bahasa Indonesia 1. Sistem parenting di Indonesia sangatbervariasi karena dipengaruhi banyak hal bukan hanya daerah tempat tinggal, tetapi juga pola parenting dari orang tuanya, pengetahuan, ketersediaan waktu, dan lain-lain. Akan tetapi sistem parenting yang kurang baik masih sering ditemui seperti terlalu memanjakan anak, memarahi dan mengecap anak jelek di depan anak secara langsung, terlalu memforsir anak, dkk. Pembelajaran tentang toleransi di parenting aku kurang tahu persis, tapi aku yakin secara langsung atau tidak langsung pasti diajarkan, terlepas menjadi concern utama atau tidak. Umumnya toleransi lebih diajarkan oleh guru sekolah, terutama dalam pelajaran agama dan budi pekerti / PPKN / character building dan di tempat ibadah. 2. Aktualnya aku kurang tahu, tapi rasanya dari anak TK biasanya mereka sudah tahu walaupun mungkin dia tidak kenal dengan kata toleransi. Idealnya memang diajarkan sejak dini seperti umur 2/3 tahun ketika dia sudah bisa bicara dan berteman. 3. Sebenarnya bukan semakin sulit karena anak yang lebih besar mungkin cepat dan baik memahami maksud toleransi. Namun untuk aplikasinya terkadang sudah termindset atau menjadi kebiasaan yang lebih sulit diubah, seperti stereotip terhadap ras tertentu dkk. 4. Melalui cerita, film anak-anak, nasehat langsung, pelajaran sekolah, atau saat anak bertanya ttg orang dg ras atau agama lain langsung diberi tahu, atau saat anak tidak bertoleransi atau menghargai langsung ditegur
5. In general, they can advise and teach them, but sometimes there are those scold them directly 6. Direct linkage has not been confirmed because we need research but I would say that there are influences from social circle, parents teaching, etc. Regarding the frequency of tolerance problem in low to middle status families, we need to check the news and research results, but I would say that they happen on all social statuses regardless. Maybe in low to middle status families, it seems more due to parents’ education and their availability in educating their children, or there might be more highlight and focus on low to middle status families thus it seems that there are more cases. 7. In my opinion, ego exist in everyone. There are many factors that influences it together with difference in time or situation. The factors and situation that affect it are also different thus it is impermanent. Children can change anytime which is why problem in tolerance must always be reminded and supervised. Many children who are kind and respectful grow up to be disrespectful due to social circle, stress, big ego etc 8. There are many benchmarks. They can be used as one of the method but cannot be used as the base or sole benchmark. Because the topic of tolerance is broad and complicated
5. Umumnya dinasehati dan diberi tahu, ada juga yang langsung memarahi 6. Hubungan secara langsung belum tahu karena harus melalui penelitian tapi sedikit banyak pasti ada hubungannya karena berkaitan dengan lingkungan pergaulan, pendidikan orang tua, dkk. Kalau benar tidaknya toleransi banyak terjadi di mid low family, harus cek berita dan hasil researchnya, hanya saja menurut aku di semua kalangan pasti ada. Mungkin di mid-low lebih banyak karena pendidikan dari orang tua dan ketersediaan waktu orang tua untuk mendidik anaknya, atau karena mungkin lebih banyak di highlight dan diteliti di kalangan mid-low maka tampak lebih banyak kasus. 7. Yang namanya individual ego itu pasti masih ada menurut aku. Banyak sekali faktor yang berperan dan berbeda waktu/situasi, faktor yang mempengaruhi juga berbeda dan situasinya juga berbeda jadi tidak ada yang kekal. Anak dapat berubah kapan pun sehingga masalah toleransi dkk juga harus selalu diingatkan dan dipantau. Tidak sedikit anak yang baik dan respect saat remaja atau dewasa menjadi tidak respect karena faktor lingkungan pergaulan, stress, ego yang lebih besar, dkk 8. Banyak sekali tolak ukurnya. Itu bisa dijadikan salah satu cara melihat tapi tidak bisa dijadikan patokan atau satu-satunya alat ukur. Karena toleransi sendiri juga masih luas dan complicated. Interview conducted with Ms. Angie, physcology graduates from University of Indonesia
Insights: 1. Children age 4-6 have better interaction with other people (Eg:friends, school) as 2-3 years old have just started to meet and interacting with other peoples. 2. Most of times they learn tolerance from school or religious community. Parents also play a role to teach however, It depends on the parenting style whether they want / don’t want to monitor their kid’s circle community.
3. There are a lot of factors that influenced tolerance, one of them is economy. Depends on the social status, the low family has more chance that they don’t pay attention as they still need to fulfill their primary needs. Hence, the psychology needs* become obstructed. 4. Teaching about respect is one of the way to teach them about tolerance even though it is not the only one solution.
Lesson #01: Create a persona
How to create Personas, a step by step guide. Source: Uxplanet.org Persona is a simple tool to create your product with a specific target user in mind rather than generic one. It’s representation of the real target audience data, gathered in a previous research such as user interview. Remember that every good persona is based on solid data. If you didn’t have anything to start with, take a look at our User Interview guide. In this point you should have data from at least 5 user interviews. Gathered data tends to overlap, it’s where you should look for patterns. You can divide them into persona for each overlap. For example, in Talebook we recognised that most of the designer entering UX field have difficulties in kicking off their research phase, they simply lack of the knowledge in this field, even if they were killers as visual designers.
Therefore, ‘UI Designer’ persona emerged. We packed all the UI Designers into one persona. Thanks to that, we didn’t have to tag every chunk of further research with multiple users. We use this as a reference for group of the people. Persona is simply a representation of your most common target audience. It’ll help you standardise needs and get solutions faster. You can think of it as a folder with your similar users. The folder has it’s own name, photo and brief description. In most cases it’s recommended to restrict number of personas to four. Each additional one can water down your ability to focus on most important goals. Remember that the most important goal of the research is to prioritise problems and solutions.
What if I don’t have time to research real user? In some cases you won’t have time or money to interview target users. It’s still possible to create Persona based on your stakeholder insight and competitor analysis. You can take closer look on a competitive products social media and see what kind of people are interacting with it.
Photo:
Don’t forget to name your personas and upload an image which represents them. It’ll help you to build their virtual identity, and will be easily recognizable by your team. For example, in Talebook photo attached to UX Designer is an older men in turtleneck and glasses. We wanted to emphasize the age and experience attached to this persona.
Name:
Each persona should have unique name. It gives it a human fraction, and will help bringing persona to discussion or any other research material.
Description:
Place to summarize your personas. This should include the background of your fictional character, as well as their current desires. What is their main motivation for using your service or tool? This should include a number of goals, and the desired outcome of the user actions.
Problems:
Every Persona represents different problems. Add all of them to this section to have summary of the persona struggle. Try to fill users column first. Talebook will automatically show all problems related to added users.
Competitor Analysis Below are several applications for children age 4-6 years old! The main reason of choosing them are because their gameplay and features!
Endless Alphabet The game help children to learn about alphabet with puzzles and characters!
Grandma’s Great Gourd Grandma’s Great Gourd combines a charming Bengali folktale, mini game, and short videos on South Asian culture. The story presents a positive message about staying level-headed in the face of danger and resourcefulness. With great production value and educational benefits, it’s a great addition to any child’s digital bookshelf.
Veggie Bottoms A silly storybook that turns fruits and veggies into anthropomorphic characters with unique personalities. Kids learn what various fruit or vegetable look like, and spin them to reveal their “bottoms”. It’s available as free download with optional in-app purchase, which will be donated to Fruits and Veggies More Matters initiative.
Essay: Identification of the user’s needs in Educational games application within 4-6 years old (Identifikasi Kebutuhan Pengguna Untuk Aplikasi Permainan Edukasi Bagi Anak Usia 4 sampai 6 Tahun)
Abstract — User requirement identification is the most important initial phase in developing an eductional game application. At this stage will be formulated characteristics, abilities, and user’s interest to an application. Targeted users for the game application that will be developed are preschool chidren range from 4 to 6 years. User requirement identification process involves 52 respondents that consists of parents,teachers, and children. Interview, observation, and questionaire are used as a method for data collection. This research produce the characteristics definition of an educational application and basic capabilities for children from 4 to 6 years.
Learning Point There are several aspects that need to be focus on creating a game for children: the gameplay. One of them is: Children tend to like the game which they could easily accomplished. The user interface for children need to be bigger than the usual format, and they need instruction and help in the game!
Week 5
Pin-up session feedback: How does the product or games could answer the challenges?? WHAT and HOW does the application operate that could makes children keep wanting to play again and again?? It is understandable to have a good purpose for the app, but children love to play and have fun. How does this app could be in their ‘game list’?? back to: “What is the turn around / unique point of this product???”
Children observation: Persona is a simple tool to create your product with a specific target user in mind rather than generic one. It’s representation of the real target audience data, gathered in a previous research such as user interview. Remember that every good persona is based on solid data. If you didn’t have anything to start with, take a look at our User Interview guide. In this point you should have data from at least 5 user interviews. Gathered data tends to overlap, it’s where you should look for patterns. You can divide them into persona for each overlap. For example, in Talebook we recognised that most of the designer entering UX field have difficulties in kicking off their research phase, they simply lack of the knowledge in this field, even if they were killers as visual designers.
Therefore, ‘UI Designer’ persona emerged. We packed all the UI Designers into one persona. Thanks to that, we didn’t have to tag every chunk of further research with multiple users. We use this as a reference for group of the people. Persona is simply a representation of your most common target audience. It’ll help you standardise needs and get solutions faster. You can think of it as a folder with your similar users. The folder has it’s own name, photo and brief description. In most cases it’s recommended to restrict number of personas to four. Each additional one can water down your ability to focus on most important goals. Remember that the most important goal of the research is to prioritise problems and solutions.
take out: Chidren age 4-6 are still innocent. they still focus on building their own cognitive and motor skills. and they haven’t learned about fighting and arguing with friends! so, suggestion: the older children usually the one who fight with their friends. Children between (K2 - P2) would be the best target audience.
what has been done this week:
Sending to the programmer the rest of the storyline. Need to see first to make improvement out of the product!
Sketches:
next step? 1. Update the programmer on how does the storyline work? 2. Update the UI game 01 3. How and What makes the children continue playing the game? 4. After updating the UI game, do simple testing on the visuals with the children and see which one they like ???? Call on action after no.3 is done: do a simple wireframe on it!
(the mechanism of the whole app in general!)
Week 6
how does the storyline connects to the game?
apP mechanism Idea: Offline & Online Mode! I was thinking, how can children understand the interaction with the game?? Don’t think using image will work. Maybe we can simplify the scope of the project into school environment? As children between Kindegarten 2 until primary 2 are still building their characters, learning vocabularies, how to coundt and creating 1 paragraph ( refer to the school books that i found in popular)
Offline quest in the classroom!
Some of the reference for the kit. I was thinking to have something that teacher could carry in the classroom.
Game 01: make it brighter!
Will be using snake in this game, as the initial idea in the story is because the snake are upset with the birds as their house were destroyed by the birds. Thus, The snake want to take revenge to the birds. In this game user can use combos to prevent the snakes destroying the tree partitions.
Updating the flow chart:
Wireframes: (draft)
not yet done: - How can game 02 be played over the weekend??? - What is the gameplay for game 02 (maintaining the tree) - The game frenzy! When they able to use the combo?
Sketches:
Week 7
formative assessment Feedback : The process of the game are too complicated. Don’t think the gameplay and kit method convey the objective of the project. Color exploration is needed. right now the colors are too dull, take a look at the meaning of colors...? what’s the color for tolerance..?
Week 8
#Game trial1 : Using image inside the blocks, so the children need to match the word on the right bar with the puzzle image.
(picture on top) Early exploration of the blocks with alphabet inside. (picture in bottom) Flow of the game, how it looks like until the tree is formed.
DRAWBACK: they might not be familiar with the words! And also using image as the puzzle might add difficulties or confusion to the children.
nick feedback: He was not sure if alphabet method would work with children age 4-6. They might still unfamiliar with the words. Try to look for another method?
Week 9
#Game trial 2 : Using image inside the blocks, so the children need to match the word on the right bar with the puzzle image.
DRAWBACK: Children might not familiar with the words! and also using image as the puzzle might add in difficulties to the children.
Revising the stone The previous are too difficult for the children, so I thought to make the blocks looks like a pipe! It match with the color of the snake’s vernom, so they need to match the blocks for the vernom to pass through and get into the tree!
Display:
Early sketch for the stand >
Some of the work in progress of the ipad stand!
How the game works: The gameplay is based on the storyline where the two main characters need to re-construct the tree with the help from the user as a hero! The challenge will be how the user manage to connect the snakes with their holes and re-construct the tree under limited time. It is playable with 2-4 person in one game to convey the message of peers teamworking and understanding . Once they completed the route, the right bar will be filled. This to indicate how long they have build the tree and also how great their teamworking skills. Children with full bar will receive 5 stars at the end of the game. This created to show their teamwokring skills and challenge them to fullfilled their stars.
sketches: Here are some of the sketches from the beginning of the week. The right image shows the rough flow of the games from beginning until gameplay with several game mode options.
Here are some of the tumbline sketches from initial ideas.
I was thinking to use image inside the blocks like a puzzle piece. So children need to match the image to make it complete. However, I think this might not the best solution as some of the image will be unclear if we divide into pieces.
nick feedback: The gameplay is clearer and more playable for children age 6-9 years old! keep completing the game!
Week 10
Game Mode:
Solo
2 in 1
4 in 1
3 in 1
team challenge
Using image inside the blocks, so the children need to match the word on the right bar with the puzzle image.
how it works: The online games (2 or more people in single play) will have alternate turn for each players. This is where the players learnabout teamwork.
Mock up for the User Interface (green line).
work in progress for ‘congratulations page’ children will win different meters of height at the end of the game.
Difficulties in the product Controller modification
Based on the 1st testing, we have decided to change the controller. One of the main reason is because the previous controller was not user friendly. We feel the new one is more convinient for the user.
Reducing the amount of blocks
The 1st version had too many blocks which made the level really difficult to achieve. So, decided to use 1 type of blocks for each direction and it does make the level playable. Above are the selected blocks for the game.
After the game is playable, there were some difficulties using the existing gameplay mode. Several changes was applied to make it suitable and playable. Below are several changes from the actual concept:
Week 11
game home page:
Here are the game main menu page. Players have choices to choose different modes, and check their current trees and ranks’s player could also check their friend’s profile and trees from the friends menu.
community:
Using image inside the blocks, so the children need to match the word on the right bar with the puzzle image.
how to:
Below are some of the UI sketches of the steps. However, decided not to use this format as it takes a lot of space and doesn’t look pleasant and attractive.
display wip:
Editing the current ipad stand by painting over the photo to make it clearer
FEEDBACK : Nick was trying out the actual game, however it hasn’t finalised yet, so he’s still confused on. He also said to make the blocks stand out from the details. Right now the details attract more attention rather than the actual pipe.
Week 12
adding signage
FEEDBACK : Make the product slower! and don’t forget the ‘how to play’ page!
Week 13
compile: This week, I was compiling all the files for final critique session. Have created ppt and some gif to present the game.
Week 14-16
Touching up... This week schedule was to touch up all the game assets and the storyline!
How to promote? Initially, I was thinking to use Youtube ads to promote the game. However, friends told me that youtube ads are not the best place to advertise as it might annoyed people who want to watch their video directly.
So, I was thinking to create a game teaser as the one that I present on the final critique session.
UPDATING THE HOW-TO STEPS:
To make it more user friendly, I made the green button stands out from the picture. This to indicate button
THANK YOU!