4th ANNUAL DIVERSITY AFFLUENCE BRUNCH (7/28/13 ) Prepared for: Jaguar
4th Annual Diversity Affluence Brunch • Brand awareness, prospecting and community good will for marketing partners • Previous brunch secured over 14 over million media impressions across luxury lifestyle, and ethnic media • Brunch can be designed for multiple markets, customizable for diverse target audiences (LGBT, women, AAA, Hispanic, African, etc)
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Brunch Overview Sunday, July 28th (day after Art for Life) 125-150 affluent African/African American guests Invitation only 11am-3pm – Cocktail reception – Brunch – Awards presentation honoring 3 leaders, achievers, pioneers of diversity
Guests in attendance: 50/50 men & women Average age: 40 (guest list can be customized) Average individual income: $150K
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2013 Hamptons Brunch Sponsors: Baume & Mercier, Barclays, Moet Hennessy, Marriott, Estee Lauder Honorees: Supermodel Alek Wek, incoming Chairman of the National Endowment for the Arts, Chairman, Vista Equity Partners, Robert F. Smith, MAC Cosmetics (corporate award) Location: B. Smith’s Restaurant, Sag Harbor, NY Host: TBD PR Firm: Melissa Fields Media Partner(s): UPTOWN Magazine, BlackGivesBack.com Committee: Reggie Van Lee, Noel Hankin, Len Burnett, Tiffany R. Warren, Nicol Turner Lee, Teneshia Jackson, Chloe Drew
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Event Overview Launched in the summer of 2010 in the Hamptons to recognize and celebrate the accomplishments of people from diverse backgrounds who have achieved success within their respective industries or individuals who have progressed the diversity agenda in the American culture. The inaugural series was presented by Jaguar North America. This unique brunch was inspired by the book “Black Is The New Green: Marketing to Affluent African Americans,� and provides brands with an opportunity to reach some of the most influential tastemakers of the affluent African and African American communities.
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Previous Honorees •
Marc Morial, CEO, National Urban League
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Laurence Boschetto, CEO, Draftfcb
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Donna Byrd, Publisher, theroot.com
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Dwayne Ashley, Global CEO of Success for Kids
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Desiree Dancy, VP of Diversity & Inclusion-NY Times
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Bethann Hardison, Fashion Industry & Diversity Pioneer
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Reginald Van Lee, Partner at Booz Allen Hamilton, member of President Obama’s Committee on the Arts and the Humanities
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Fern Mallis, Fashion Week Founder
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Jacques-Philippe Priverger, Advisory Board member of George Clooney’s Hope for Haiti Now Fund, Philanthropist
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Aaron Sanchez, Food Network Personality
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Stuart Scott, ESPN Anchor
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Edward Wilkerson, Design Director for Lafayette 148
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Madeline Nelson Small, Chair of FFAWN.org (foundation started by Mary J. Blige)
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Emil Wilbekin, Managing Editor, Essence.com
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Past Brunches
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Past Media Coverage (Partial List)
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Title Sponsorship: $50K • Category exclusivity “Diversity Affluence Brunch presented by Jaguar” • Table for 10 • Logo on menu card • Brand mention by host • Opportunity for prospecting • Logo on media wall and invitation • Customized brand experience on site • Opportunity for an executive to speak • Inclusion in pre and post event press efforts • Promotional items used at the bar or on tables • Opportunity to present honorees (3) with a gift post event • Opportunity to provide a gift to all (approximately 120) brunch guests • Other branding can be customized
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Sponsorship: $10K • Category exclusivity • 6 seats at the brunch • Logo on menu card • Brand mention by host • Opportunity for data capturing • Logo on media wall and invitation • Customized brand experience on site • Inclusion in pre and post event press efforts • Promotional items used at the bar or on tables • Opportunity to provide a gift to all (approximately 125-150) brunch guests
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About Diversity Affluence • Launched in 2006, Diversity Affluence helps brands and businesses understand and market to affluent ethnic consumers, across ethnicity • Only company of its kind in the country • Services: diversity target marketing communications consulting, research & analysis, diversity business development, tactical execution • CEO is the co-author of Black is the New Green-Marketing to Affluent African Americans
www.DiversityAffluence.com
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Contact
Andrea Hoffman, Founder Diversity Affluence 973-846-0155 andrea@diversityaffluence.com www.DiversityAffluence.com
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