Diversity Affluence™ brings your brand to the affluent multicultural consumer. They are the Royaltons™. Increase your market share and thrive in these new, emerging and untapped markets. Let us help your brand or business reach Royaltons™. Marketers, media entities, Hollywood, ad agencies, brand managers and chief content officers turn to us for niche and target marketing. We're authorities in Target Marketing Communications Consulting and Strategic Planning, Research & Analysis, Business Development Consulting, Hourly Consulting, and Event Marketing. We can assist you in identifying new revenue streams online and offline, implementing profitable business initiatives, creating and improving marketing strategies and content, and evaluating existing initiatives and opportunities.
“Understanding New America and the changing cultural and societal imperatives, Draftfcb has partnered with Andrea Hoffman and her firm for strategic guidance and insight. I have been immensely impressed with the direction and assistance that Andrea and her firm have provided. Andrea is research based, business and growth minded, strategic and insightful, yet practical with smart and impactful execution plans. An added plus is Andrea’s extensive network, a valuable circle of experts and potential partners in a large variety of disciplines and specialties. Not to mention, Andrea is personable and fun to work with. I highly recommend Andrea and her firm, to help you navigate and grow in the world of today and tomorrow.” - Cindy Augustine Global Chief Talent Officer, Draftfcb
OUR CORE SERVICES: • • • • • •
Target Marketing Communications Consulting Research & Analysis Strategic Planning Business Development Consulting Event Marketing One-on-One Advisory since 2006
SERVICES OVERVIEW TARGET MARKETING COMMUNICATIONS CONSULTING
We've introduced you to Royaltons™; now let us show you exactly how to reach them through precise marketing techniques.
COMPANY HIGHLIGHTS Launched groundbreaking research on Affluent African Americans
RESEARCH & ANALYSIS
From Point of View Briefs and Competitive Analysis to Secondary or Primary Research our economist delivers revenue generating insight.
STRATEGIC PLANNING
We make your strategies more inclusive of untapped and emerging markets while repurposing funds from underperforming programs.
BUSINESS DEVELOPMENT CONSULTING
From building diverse advisory boards to forging strategic alliances, we have the resources to position your business for domestic or global growth.
EVENT MARKETING
Benefit from our signature prospecting programs or allow us to customize one for you.
ONE-ON-ONE ADVISORY
Maximize efficiency with access to hourly phone or in-person consulting services that accommodate your schedule.
Founder speaks at Automotive News World Congress
Conceived & trademarked the term Royaltons™ to define affluent ethnic consumers
Launch of the Secret Supper Club, an invitation-only dinner program for affluent ethnic clients and prospects
Founder joins the Board of Evidence, A Dance Company
Co-authored Black is the New Green published by Palgrave Macmillan
since 2006
CLIENTS &TESTIMONIALS "Andrea Hoffman of Diversity Affluence is a vast source of high-powered marketing insight and talent! Her balance of strategic vision and laser-focused tactical execution, all with a delicate finesse and sensitivity to her client's needs, propels her engagements to success." Reggie Van Lee, Senior VP Booz Allen Hamilton
"Jaguar is pleased to have partnered with Diversity Affluence. The Leaders, Achievers and Pioneers Brunch series recognized the contributions of visionaries in fashion, entertainment and philanthropy. The location provided a refreshing backdrop to the award ceremony and was a befitting environment for guests to view and experience the new 2011 Jaguar XJ flagship sedan, the XF sporting sedan and the heartpounding Jaguar XK sportscar."
Forged a partnership with Hermès
Launched Integrated Resource Group (IRG), a corporate diversity & inclusion consultancy
Launched corporate gifting program for Baume & Mercier
Connie Cunningham, Jaguar
"Diversity Affluence is simply an invaluable resource to our work in engaging affluent communities whose cultural sensibilities resonate with our core mission and goals. They have been able to provide knowledge, awareness, strategies and access to key constituencies that, without such services, we would have been unable to reach." Aaron P. Dworkin, Founder & President, The Sphinx Organization, Member, National Council on the Arts
"In Black is the New Green, Andrea Hoffman and Len Burnett offer astute insight into one very powerful demographic shift that is driving the trend toward niche marketing - and they provide compelling and cost-effective strategies for reaching this emerging New affluent niche. They make the case that target marketing is no longer simply "nice" to do, it is a need" to do - and, using recent, successful case studies to illuminate each step, they show you how."
Jim Clifton, CEO The Gallup Organization
since 2006
Developed & produced the Diversity Affluence Brunch hosted by actor Malik Yoba with Jaguar, JPMorgan Chase, Baume & Mercier and Caesar's as sponsors
Founder speaks at the ANA Multicultural Conference
Founder becomes contributing writer for Fortune Character Magazine, a Chinese luxury lifestyle publication
SOME OF OUR CLIENTS:
Launched Royaltons™ Report, a free e-newsletter offering insight into affluent ethnic markets
Black is the New Green is chosen by Small Business Trends as an Editor's Choice winner for 2010
Launch of the International Diversity Innovation Technology Summit
Groundbreaking research published: Travel Habits of Affluent African Americans
since 2006
Andrea is a serial entrepreneur with over 25 years of experience in marketing communications. She is the founder and CEO of Diversity Affluence and co-author of Black is the New Green-Marketing to Affluent African Americans. As a marketing strategist and trend forecaster, Andrea has a passion for providing leadership-minded clients with forward thinking ideas, strategies and tactics.
Andrea Hoffman, Founder & CEO
Andrea is a Board Member of Sphinx Organization, and a Member of The Luxury Marketing Council as well as the Editor-in-Chief of the Royaltons Report, and contributor to Fortune Character Magazine; a luxury lifestyle publication serving the elite in China. In addition, Andrea is co-author of several research reports/resource guides including Online Purchasing Patters of Affluent African Americans, Multicultural Wealth Report, Marketing to Affluent African Americans-Strategic Insights for Reaching an Untapped Market, and the Affluent Black Marketing Sourcebook.
Advisory Board
David Chavez CEO, Latin Pointe, Inc. and Executive Producer of the ALMA Awards
Chloe Drew Executive Director Council of Urban Professionals
Dwayne Ashley Chief Officer, Development Jazz at Lincoln Center
Mark McLane Managing Director, Global Head of Diversity & Inclusion Barclay's
since 2006
973-846-0155 www.diversityaffluence.com
Reginald Van Lee Senior Vice President, Booz Allen Hamilton