Extraordinary Properties速 Deserve Extraordinary Marketing速
The Market Leader
WELCOME to E
X T R A O R D I N A R Y
C
O M M I T M E N T
At Long & Foster®, our dedication through the years to luxury properties is evidenced by the power of our Extraordinary Properties® brand. With highly-trained, professional sales associates and a powerful marketing reach, Long & Foster sells more luxury homes throughout the Mid-Atlantic region than our nearest competitors, by far. Building on our decades-long reputation for unsurpassed service and industry expertise, Long & Foster is poised to cater to today’s real estate client. Enhanced through our partnerships with Christie’s International Real Estate, Luxury Portfolio International™, and Who’s Who in Luxury Real Estate, our unique marketing programs are customized for each property, delivering exceptional positioning in the marketplace for your luxury home. And if you’re in the market to purchase a residence perfectly matched to your lifestyle and expectations, no sales associates are better trained or better equipped than Long & Foster’s Extraordinary Properties specialists to help you take advantage of opportunities in today’s market. With a family of services that includes mortgage, insurance and settlement professionals, your Long & Foster sales associate is backed by a powerful team that has a wealth of combined industry knowledge. We encourage you to reach out to your Long & Foster sales associate and explore what our Extraordinary Properties Luxury Homes Marketing program can do to enhance your next real estate transaction.
P. Wesley Foster, Jr. Chairman and CEO The Long & Foster® Companies
Jeffrey S. Detwiler President and COO The Long & Foster® Companies
Luxury is . . . Expertise. There’s a reason why Long & Foster® sells more $1 million-plus homes than our nearest competitors, by far. With unrivaled professional experience, exclusive local knowledge and a world-class approach to service, Long & Foster is the right choice whether you’re looking to buy or sell a luxury property. The key to marketing a luxury property is reaching the largest concentration of people qualified to buy. Long & Foster’s Extraordinary Properties’ success is a direct result of years of strategic marketing initiatives to do just that — expose your property to the world. Throughout the entire process of selling your home, Extraordinary Property Specialists pledge to combine the newest, most innovative methods of marketing and technology with traditional, time-honored techniques to attract the most qualified buyers. That’s why we’re the market leader!
Percent of Homes Bought & Sold
30 30
28.7%
25 25
#1 in the Mid-Atlantic Region
20 20 15 15 10.2%
10 10
8.6%
7.2% 4.4%
5 5 0 0
LONG & FOSTER®
Competitor #1
Competitor #2
Competitor #3
Competitor #4
Source: Information included in this report is based on data supplied by MRIS and its member Association(s) of REALTORS who are not responsible for its accuracy. Does not reflect all activity in the marketplace. Data from January 1, 2010 – December 31, 2010 on number of units bought and sold $1 million and above. Information contained in this report is deemed reliable but not guaranteed, should be independently verified, and does not constitute an opinion of MRIS or Long & Foster Real Estate, Inc. @2011 All rights reserved.
Luxury is . . .Visualization “A picture is worth a thousand words,” and that’s the approach we take. Long & Foster’s visual multimedia marketing approach sets your property apart. Your exceptional property will be featured where luxury buyers are searching, thanks to the visually-stunning Extraordinary Properties® website, Extraordinary Properties virtual tour, and Extraordinary Properties YouTube™ channel. And if you’re in the market to purchase an exquisite property, Long & Foster is poised to show you every luxury home on the market today to help you find the perfect home for your distinctive lifestyle. Simply put, when it comes to buying or selling a luxury property, Long & Foster has the market covered! www.ExtraordinaryProperties.com
Extraordinary Properties Virtual Tour
www.ExtraordinaryProperties.com u Detailed Search Capabilities u One Click Access to Property Details u Microsoft® Virtual Earth Mapping u Printable Property Flyers u Interactive Versions of Extraordinary Properties® and
Christie’s International Real Estate Magazines
Extraordinary Properties® Virtual Tour u Post on Social Media Sites u Mapping Capabilities by Google™ Maps u Printable Property Brochures u Detailed School Statistics
Extraordinary Properties® YouTube™ Channel u www.YouTube.com/LongandFosterEP
Please visit Extraordinary Properties at www.ExtraordinaryProperties.com
Extraordinary Properties® YouTube™ Channel
Luxury is . . . Extraordinary Exposure Long & Foster速, leaves no stone unturned. While other companies may rely solely on marketing their luxury properties through third party publications, Long & Foster publishes its own high-gloss magazine. Rich with photos, our Extraordinary Properties速 magazine is designed to be inviting to luxury buyers. The flagship publication represents each listing with the attention to detail it deserves. Distributed to maximize exposure to a highly-qualified audience, the magazine is inserted into The Wall Street Journal; direct mailed to high-net worth individuals throughout the Mid-Atlantic, embassies, and international affairs personnel; showcased across the United States through a highly-targeted online campaign; and accessed internationally on www.ExtraordinaryProperties.com. Extraordinary Properties deserve Extraordinary Exposure.
Extraordinary Properties速 magazine online version
Luxury is . . . Technology Savvy Today, nine out of 10 buyers begin their property search on the internet well before contacting a real estate agent for the personalized expertise only they can provide. For this reason, Long & Foster® engages online consumers through an extensive online marketing campaign designed to drive buyers to your door. Additionally, the www.ExtraordinaryProperties.com and www.LongandFoster.com websites are two of the first places today’s consumers turn to begin their home search. In fact, consumers conducted more than 85 million property searches on www.LongandFoster.com in 2010. In 2011, Long & Foster’s online campaign will result in touching more than 25 million consumers in the United States and around the world with ads designed to drive traffic to the Extraordinary Properties website — making this strategy second to none in reaching today’s luxury buyer. u Long & Foster’s online campaign will be live a total
of 24-weeks during 2011 — providing maximum exposure for your luxury property during the peak real estate seasons. u Long & Foster’s innovative campaign targets online
consumers with household incomes of more than $250k and who hold executive-level job titles. This targeting is designed to position your home on the computer screens and mobile devices of the most qualified luxury buyers. u With a comprehensive advertising strategy that is both
diverse in content and placement and engaging to consumers, Long & Foster’s online campaign will deliver more than 5.5 million impressions in 2011. u Knowing that many luxury buyers relocate to the Mid-Atlantic
region from other parts of the country, Long & Foster’s online campaign reaches not only the local market, but the top 10 U.S. metropolitan markets (including New York City, Los Angeles, etc.) as well. Whether potential buyers are across the country or across town, Long & Foster’s targeted campaign draws them to your front door.
The Extraordinary Properties 2011 online campaign alone will deliver more than 5.5 million impressions to an audience of affluent homebuyers with a household income of $250,000+ throughout the Mid-Atlantic and in the top 10 markets nationally.
Luxury is . . . The Best of Both Worlds While the newest and most far-reaching technologies can lead to impressive results, there’s still much to be gained from the traditional forms of property marketing, such as print. Long & Foster uses them in tandem to maximize exposure of your property among the loyal audiences of each. To attract the greatest number of potential purchasers for your luxury home using print, multiple Long & Foster newspaper and magazine advertisements are seen in: Architectural Digest, Richmond Times Dispatch, The Baltimore Sun, The Philadelphia Inquirer, The Wall Street Journal, The Washington Post, and Unique Homes among many others. Constantly saturating the local market means continuous exposure for all Extraordinary Property® listings.
a special advertising supplement to the wall street journal march 2011
®
Observatory Circle, D.C.
$7,200,000
Sited on half an acre next to the Vice President’s residence, this mansion is the largest available home on Massachusetts Avenue. There is a circular driveway, a 2-car garage with an apartment above, a garden, and additional parking. Georgetown Office 202.944.8400.
Vienna, Virginia
$1,274,000
This custom colonial sited on a quiet cul-de-sac offers 4 finished levels. The upper-level loft with a full bath provides a convenient home office, play area, or suite, and the lower level is bright and airy. www.Lilian.com. Lilian Jorgenson 703.407.0766/ 703.790.1990 (O). lilian.jorgenson@longandfoster.com
The Active Life
$4,850,000
Potomac, Maryland
$1,999,800
Sited on 7.6 acres with a 4-stall barn, a riding ring, and a pond, this home has undergone a complete renovation. Introduced by an 8-foot wide foyer, the residence includes a great room with a floor-to-ceiling, stone fireplace and a chef desired kitchen. Bethesda Avenue Office 240.497.1700.
We invite you to tour all of our luxury listings at www.ExtraordinaryProperties.com. Page B-4
Great Falls, Virginia
$3,800,000
This graceful custom-built contemporary boasts the perfect setting. Featured in Architectural Digest, the residence boasts aesthetically beautiful modern design and craftsmanship. Fabulous amenities include a pool and a tennis court. Photos at karenbarker.com. Foxhall Office 202.363.1800.
Arlington, Virginia
$1,539,000
This new Craftsman home combines fantastic location with quality construction. A chef’s kitchen, a huge family room with a wet bar, a library with built-ins, and a master suite with a 2-sided gas fireplace and a spa bath are just some of the spaces in this 5-bedroom, 4.5bath residence. Arlington Office 703.522.0500.
Potomac, Maryland
$1,595,000
This grand, spacious English Tudor sited on a cul-desac offers lots of windows, light-filled spaces, and a 4-car garage on 2 gorgeous acres. This Palatine beauty is priced to sell at an incredible value. Virtual tour at www.12513NobleCT.com. Susan Sanford 301.229.4000 (O).
Frederick, Maryland
$1,895,000
Nestled on 86 acres, this Circa-1700’s manor home has undergone recent renovations and additions. A guest house, a bank barn with living space, horse facilities, pastures, and one buildable lot complete the estate. Photos at www.tkhomes.com. Potomac Office 301.299.6000.
Great Falls, Virginia
$1,090,000
This fabulous 6-bedroom, 4.5-bath home is set on 5 acres of rolling hills with a pool, a modern 5-stall barn, fenced pastures, and riding rings. The house has been updated, including new granite counters, custom cabinets, and glass tile accents. Peggy Ferris 202.438.1524/ 202.364.1300 (O).
This E-Sheet(R) is provided as conclusive evidence that the ad appeared in Post-Newsweek Media, Inc. on the date & page indicated. You may not create derivative works, or in any way exploit or repurpose any content.
$950,000
Conceived as a residence for the Cabinet, the Presidential is a grand pre-war co-op. This represents a rare opportunity to combine units to create a downtown home with over 2,000 square feet. Woodley Park Office 202.483.6300.
Client Name: Advertiser: LONG AND FOSTER CORP Section/Page/Zone: B/B004/ Description: 3/30 EP AD
Dupont, D.C.
Berkley, D.C.
$1,369,000
Sensational, sizzling and sophisticated, this sundrenched home has wonderful flow for a stylish lifestyle. Sited in a wonderful location in an established neighborhood, the residence is convenient to everything and one must see it to appreciate all that it has to offer. Nathan Carnes 202.966.1400 (O).
Publication Date: 03/30/2011
H
Dupont, D.C.
ardwood floors, a granite kitchen and bathrooms, and a finished walkout lower level bring this 1985 split$1,145,000 level home up to date. A con-
Entertain in style at this penthouse condo. The residence venient offers monumental views from the roof terrace and location at the border of the private balcony off the living/dining area, Rockville soaring and North Potomac ceilings, walls of windows, custom finishes, a library, a enhances the property. further study, and parking for 2 cars. Chevy Chase Office 202.363.9700. 1775477
WANTED
SPECIALTIES OF THE HOUSE
Address: 14709 Pommel Drive, Rockville Style: Split-level Price: $678,000 Estimated taxes: $6,030 Lot size: 0.27 acre Bedrooms: 4 My award winning training programs have a proven Bethesda, Maryland $1,999,000 Arlington, Virginia $1,499,900 success record. and discover if you arepenthouse destined Sited just minutes from downtown BethesdaCome and Metro, This stunning 2-story with 2 bedrooms andBathrooms: 3 full for this exciting, creative, rewarding and fun career! this like-new home offers 3 beautifully finished levels 2 full baths is located at Wooster and Mercer. The home Come to our monthly c areer seminars where top with exceptional details. Sun-filled spaces include a boasts 21-foot ceilings, a gourmet kitchen with island, Contact: Myung Lee, agents explain their success!.... Or just call to discuss gourmet kitchen, 5your bedrooms, 5 full bathsabout and much floor-to-ceiling windows in all the rooms, and a large, questions this fascinating business! I look Weichert, Realtors, 301private roof terrace. more. Wendy Banner 301.365.9090/ 301.907.7600 forward to talking with(O). you! 412-2529, 301-610-6444 wendy@bannerteam.com Ricki Gerger 703.522.6100/ 202.364.5200 (O). Computer-friendly individuals who want to earn what their hard work is worth. If you are a caring person with a thirst for new knowledge and the challenges of a growth-oriented career, you may be underpaid for what you are doing for a living! Maximize your potential income and fulfillment in the entrepreneurial environment of a c areer in real estate! Due to demographic changes and the strong market, the industry is begging for skilled agents!
www.ExtraordinaryProperties.com
11090926-01 1798624 6x10.00 4 Colors
Wednesday, March 30, 2011 b
BY TRINH T. LE SPECIAL TO THE GAZETTE
All Properties Offered Internationally
Follow us on:
THE GAZETTE
Rockville split-level features numerous updates
page 18
Ad Number: Insertion Number: Size: Color Type:
Exclusively Listed by Long & Foster’s Extraordinary Properties® Luxury Program 8541 Horseshoe Lane, Potomac, Maryland www.extraordinaryproperties.com
Potomac, Maryland
This 30,000-square-foot residence is truly without comparison. The 9-plus-bedroom, 19-bath home features an indoor pool, 3 kitchens, 2 offices, a majestic foyer, and 8,000 square feet of imported marble in the hallways and bathrooms. Pam Weiss 240.498.6644 or Kathy Lorenz 240.350.7355/ 301.983.0060 (O).
1798625
81706G
1798624
Holly Worthington, CRB Manager & Trainer 202-895-7304 20 Chevy Chase Circle, NW Washington, D.C. 20015
Set in the Huntington Hills Woods community, the brickand-siding home offers four bedrooms — three on the main level and one in the basement. From the raised covered porch with a railing, the front
COURTESY OF REALTOR
A railing divides the living room and the dining room. door opens to a hardwoodfloored foyer with a closet, and flows right into the living room — bright and airy with a vaulted ceiling, recessed lights, and two front windows.
A few steps from here lead up to the main level, where yellow walls and bright white molding and window trim add a fresh appeal. The family room sits straight ahead, featuring a
fireplace with a granite surround. To the right, the renovated U-shaped kitchen offers gran-
See POMMEL, Page B-5
Luxury is . . . Globally Recognized
When it Comes to Exposing Your Property to the World, There is No Equal.
When you place your extraordinary home in the hands of Long & Foster’s Extraordinary Properties®, you can know with confidence that your home will be exposed to a worldwide audience of affluent buyers. Luxury buyers come from every corner of the world, so your reach needs to be everywhere buyers are.
Why Does Global Exposure Matter?
Strengthened by the partnerships with our luxury affiliates, Long & Foster accesses an audience of prominent homebuyers, affluent investors, today’s business leaders, and other qualified luxury home buyers. u Exposure to luxury buyers in 200-plus countries u Online exposure to 7 million-plus luxury real estate buyers
Couple that with exposure on more than 50 primary real estate websites, more than 400 secondary sites and more than 13,000 Long & Foster agent websites and the result is simple — your property is everywhere luxury buyers are searching.
*For listings priced at $1 million and above only. **For listings priced at $1 million and above, and in select areas only. Not all MLS’s participate in the data feeds to these sites. Please check with your REALTOR®. Long & Foster has a business relationship with the above companies at the time of this printing. Such relationships are subject to change without notice.
BaltimoreSun.com
MyRealty.com
ChristiesGreatEstates.com**
OpenHouse.com
ClrSearch.com
OpenHousesInc.com
CyberHomes.com
Oodle.com
Enormo.com
Overstock.com
ErealInvestor.com
Philly.com
ExtraordinaryProperties.com*
PropBot.com
FrontDoor.com
PropertyPursuit.com
Google.com
PropertyShark.com
Hotpads.com
RealEstate.Aol.com
HomeAway.com
RealEstate.Yahoo.com
HomeFinder.com
Realtor.com
HomesandLand.com
RealtyStore.com
Homes.com
RealtyTrac.com
HomesBook.com
ReloHomeSearch.com
HomesDatabase.com
Roost.com
HomeTourConnect.com
SecondSpace.com
LacazeMeredith.com
Trulia.com
LakeHomesUSA.com
Tweetlister.com
ListingsToLeads.com
USHud.com
LuxuryPortfolio.com*
Vast.com
LuxuryRealEstate.com*
WashingtonPost.com
MyNewPlace.com
Zillow.com
Long & Foster’s Luxury Partnerships Provide Our Clients Worldwide Exposure that is Second to None!
When Long & Foster® represents your luxury home, the world will know—literally. Through affiliations with Christie’s International Real Estate, Who’s Who In Luxury Real Estate, and Luxury Portfolio International™, Long & Foster is strategically positioned to expose your home to the most discerning buyers worldwide. And, as the #1 seller of luxury properties in the Mid-Atlantic region, you can rest assured that your home will receive the care and attention it deserves.
u www.ChristiesRealEstate.com
hosts all Long & Foster® luxury properties priced $1 million and above*, providing access to an exclusive worldwide audience.
u Christie’s
International Real Estate magazine is published four times a year and is mailed to a strategically targeted list of the world’s wealthiest homeowners. The magazine, in addition to reaching about one million readers annually, also drives international entrepreneurs, business executives, celebrities, and other affluent individuals to its cutting-edge website where all Long & Foster luxury properties are featured*.
u Exclusive,
high-quality property brochures are distributed for art patrons in Christie’s 10 sales rooms and 53 offices in 32 countries, and on display at many of the 1,000 global offices of affiliate real estate companies.
u National
and international advertising in well-known and admired publications including The New York Times, The Wall Street Journal, The Wall Street Journal International, Country Life, and Robb Report Collection.
*in select areas
With a name synonymous with premium service and high quality offerings, Long & Foster’s exclusive affiliation* with Christie’s International Real Estate provides us the ability to expose your property to the most qualifi ed buyers throughout the world.
on Serenit y c a m the Poto D.C. ton, Washing
www.ChristiesRealEstate.com
Christie’s International Real Estate Reaches the Right Clients u Founded
as Great Estates by Kay Coughlin in 1987
u Acquired u 134
affiliated brokerages
u 1,000+
offices
u 34,000+ u 42
by Christie’s in 1995
sales associates
countries
u The
only real estate network owned by a fine art auction house
u Admittance
to the network is by invitation-only to companies with proven records of success in high-value home sales
u Affiliates
must also exhibit a commitment to the auction house’s two-century-old tradition of exceptional client service
Christie’s International Real Estate Defines Luxury* u Average
list price on www.christiesrealestate.com: $3.595 million
u Number
of properties posted: 9,400
u Percentage u Number
of properties valued at $1 million and above: 88.6%
of properties valued at more than $10 million: 501
u
Number of countries with active listings: 45
u
Average number of monthly page views: 1,056 million
u
Average number of monthly visits: 80,000
u
Unique visitors per month: 57,000
u
Monthly average of click-throughs from Christie’s site, www.christies.com: 3,900
*based on 4th Quarter 2010 data from former site: www.christiesgreatestates.com
Average Listing Price (in Billions) $12
Percentage of Online Property Ads > $1 Million
$12,033,000
100%
$10
88.6%
80%
$8
60% 43.6%
$6 $3,595,000
$4
20%
$2 $0
40%
Christie’s International Christie’s International Real Estate Magazine* Real Estate Online*
0%
Christie’s International Real Estate
Sotheby’s
Christie’s International Real Estate vs. Sotheby’s Realty
Percentage of Online Property Ads > $3 Million
Percentage of Online Property Ads > $10 Million
35%
6%
30% 25% 20%
31.5%
6.0%
5% 4%
13.4%
15%
3%
2.4%
2%
10%
Christie’s Offers More Reach 1%
5% 0%
Christie’s International Sotheby’s Comparative Summary Real Network Estate
0%
Christie’s International Real Estate
Number of Offices
Number of Agents
1,200
40,000 34,000
1,030
1,000
Sotheby’s
30,000
800 600
509
400
20,000 10,200
10,000
200 0
Christie’s International Real Estate
Sotheby’s
0
Christie’s International Real Estate
Sotheby’s
Source: Christie’s International Affiliate Network: Sotheby’s Press Release
True Emphasis on Luxury Properties Comparative Summary Website Population — Price Analysis Average Listing Price (in Billions) $12
Percentage of Online Property Ads > $1 Million
$12,033,000
100%
$10
88.6%
80%
$8
60% 43.6%
$6 $3,595,000
$4
20%
$2 $0
40%
Christie’s International Christie’s International Real Estate Magazine* Real Estate Online*
0%
Christie’s International Real Estate
Sotheby’s
Percentage of Online Property Ads > $3 Million
Percentage of Online Property Ads > $10 Million
35%
6%
31.5%
30%
5%
25%
4%
20% 13.4%
15%
3%
2.4%
2%
10%
1%
5% 0%
6.0%
Christie’s International Real Estate
Sotheby’s
0%
Christie’s International Real Estate
Sotheby’s
Number of Offices
Source: www.christiesrealestate.com Number of Agents
1,200
40,000
1,000
www.sothebysrealty.com 34,000
1,030
30,000
800 600 400 200
509
20,000 10,000
10,200
Who’s Who In Luxury Real Estate is a collection of the finest luxury real estate brokers and firms from around the globe. X Membership
is by invitation only and is limited to only the best in
the industry. XA
network of more than 1,750 brokerages and almost 69,000 sales associates of luxury real estate in 69 countries.
X Who’s
Who In Luxury Real Estate’s premier publication, LuxuryRealEstate.com magazine, features some of the world’s most exclusive homes for sale and is distributed to over 30 countries, thus giving Long & Foster more avenues for international exposure.
X All
Long & Foster listings over $1 million are featured on www.LuxuryRealEstate.com. The website was named a “Forbes Favorite” for several years and is the most viewed luxury real estate website in the world. Receiving more than 3.5 million page views per month from more than 198 countries, your luxury property receives maximum exposure.
www.LuxuryRealEstate.com
Luxury Portfolio International™ is the luxury arm of Leading Real Estate Companies of the World®. The 200 luxury affiliates represent the luxury component of an organization which encompasses nearly 600 of the best-known real estate firms with over 5,000 offices and more than 150,000 sales associates — producing $300 billion in annual homes sales in 35 countries. X The
firms that make Luxury Portfolio are some of the most powerful independent brokerage firms and members of Leading Real Estate Companies of the World®.
X This
powerful group of brokers do more luxury transactions than any other luxury network or franchise.
X Targeted
advertising to high-net worth individuals in publications such as Town & Country, Veranda, Robb Report, Departures, RitzCarlton Magazine, Unique Homes, The Wall Street Journal, duPont Registry, Wine Spectator, Architectural Digest, ForbesLife, and more.
X The
broker network sells nearly $300 billion in home sales, totaling 1.2 million transactions annually.
X Unmatched
in the global arena, www.LuxuryPortfolio.com features properties in over 43 states and 24 countries, website visitors from over 200 countries/territories every month, site translation in nine languages, conversion to multiple currencies, and a total inventory of available properties totaling almost $36.5 billion.
X Long
& Foster is a Luxury Portfolio International Advisory Board Member.
Luxury Portfolio International, together with Long & Foster, provides unsurpassed exposure to wealthy individuals on a global basis. The award-winning website, www.LuxuryPortfolio.com, features over 13,000 $1 million-plus listings, considerably more than other luxury real estate organizations’ websites. The website elegantly showcases properties with its unique photography gallery feature to over 1.2 million high-net worth consumers annually.
www.LongandFoster.LuxuryPortfolio.com
Reaching the World Through our affiliation with Luxury Portfolio we have the opportunity to market your home through participation in national and international publications such as u Unique
Homes
u duPont
Registry
u Country u Luxe. u The
Life International
Interiors + Design
Wall Street Journal, regional and international editions
A global network of 600 premier real estate firms with 150,000 sales associates in more than 30 countries around the world, Leading Real Estate Companies of the World® is comprised of the best-known local, regional, and international real estate firms. Even in a challenging market, these companies continue to outsell the competition. In 2009, network companies produced nearly $250 billion in home sales — $60 billion more than any other national brand. u
As a member of Leading Real Estate Companies of the World, we receive inbound clients from our fellow 150,000 network associates in more than 30 countries . . . clients who may be interested in purchasing your home.
u
As soon as your home is listed with Long & Foster®, it is immediately accessible from the websites of the top real estate firms in the world.
u
Leading Real Estate Companies of the World is a pedigree denoting the very best companies with the most qualified clientele who wish to do business with similar firms in their clients’ new destination locations, attracting potential buyers for your home as a result.
u Long
& Foster is a founding member of the Leading Real Estate Companies of the World.
www.LeadingRE.com
Long & Foster速. Strength. Foundation. Built on Integrity.
速
Helping People Buy and Sell Homes Since 1968 Long & Foster® Real Estate is the #1 independently owned residential real estate company in America. Our family-owned company has an extensive network of nearly 200 sales offices and 13,000-plus dedicated sales associates and employees. Since we started doing business over 40 years ago, Long & Foster has been driven by innovation and a dedication to grow by attracting and retaining the best-trained, best-equipped sales associates who are dedicated to serving the needs of our clients. Everything we do revolves around the talent and the “heart and soul” of our sales associates and their ability to strengthen the relationships they forge with their clients. Following through with a vision built on solid, long-lasting customer relationships ensures our company remains strong. The goal of always exceeding client expectations has extended our dominance of the luxury market to virtually every segment and price range of the region’s real estate market. As new and updated skills are constantly needed to address new opportunities, challenges or emerging market segments, you can always depend on agents from Long & Foster to be in the forefront of innovations.
More than Just the Market Leader Convenience is important in today’s fastpaced world. Long & Foster® has streamlined the home buying process from contract to closing. Our goal is to deliver one-stop shopping with competitive pricing and unparalleled service. Long & Foster has accomplished this by placing Prosperity Mortgage® loan officers in virtually every one of its real estate sales offices so you can arrange for your home mortgage right on the spot. In addition, Long & Foster sales associates are able to put you instantly in touch with a Long & Foster Insurance agent to secure homeowners insurance and other forms of personal lines of insurance. At the same time, your Long & Foster sales associate can call one of the company’s excellent Prestige Partners® in settlement services to arrange for your home closing. Home warranties can also be arranged. Long & Foster delivers true one-stop shopping at its finest — a real benefit to you. From contract to closing and beyond, Long & Foster is your real estate partner.
®
Mission Statement Founded on a bedrock of integrity and innovation, honesty and good old-fashioned customer service, The Long & Foster® Companies, Inc. has as its corporate mission to provide the most professional residential and commercial real estate services and related financial services—mortgage, title, and insurance—available through one convenient and financially stable source. Long & Foster honors its Sales Associates and enhances their professionalism and commitment to excellence with superior training, sophisticated marketing, and state-of-the-art technology, resulting in both unsurpassed service to the consumer and a true feeling of family within the Company. Long & Foster is successful because its people are.
Integrity
Innovation
Honesty
Customer Service Wes Foster
Chairman and CEO
Luxury is . . .
www.ExtraordinaryProperties.com
www.LongandFoster.com All information deemed reliable but not guaranteed.
LF1013