Castrol

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CONTENT FLOW CONTENT FLOW BUSINESS AMBITION BRAND DETAILS BUSINESS AMBITION BRAND STRATEGY BRAND DETAILS KPIs BRAND STRATEGY EXECUTION GUIDELINES KPIs EXECUTION GUIDELINES

This brand book will give you a glimpse into the world of Castrol Activ; what the brand looks like, how the brand talks, the brand’s do’s and don'ts and more. Our endeavour is to help you discover various facets of the brand which will help you take the journey of Castrol Activ forward.


The brand book is a guide for anyone who manages Castrol Activ.

CONTENT FLOW CONTENT FLOW BUSINESS AMBITION BRAND DETAILS BUSINESS AMBITION BRAND STRATEGY BRAND DETAILS KPIs BRAND STRATEGY EXECUTION GUIDELINES KPIs EXECUTION GUIDELINES

The purpose of this brand book is to • Highlight the business ambition and brand strategy of Castrol Activ • Serve as a guide for the development team / agency for developing content / programmes that are true to the brand and its personality • Provide clarity to the deployment team on the media mix and guidelines for activation execution By keeping a good discipline and following the guidelines within this brand book, we all will be able to build assets that strengthen Castrol Activ, ensure that Castrol Activ maintains a consistent look and feel, no matter where in the world it’s seen; leading to a trusted relationship with consumers.


CONTENT FLOW BUSINESS AMBITION BRAND DETAILS BRAND STRATEGY KPIs EXECUTION GUIDELINES



BUSINESS AMBITION


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