Wine country Real Estate Market Guide 2016

MARKET GUIDE 2 0 1 6 P r e s e n t e d

b y

D IANNE V ER NON BOB PENNYPACKER

D IANNE V ERNON B OB P ENNYPACKER

tel: 6 5 0 . 6 8 0 . 7 1 5 1

REALTOR® REALTOR®

707.799.6032

RE/MAX F ULL S PECTRUM 3 3 8 H e a l d s b u r g Av e HEALDS BURG, CA 95404

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How’s the Market?

2

Healdsburg Market Overview Starter Homes Mezzo Market Downtown 55+ Community The River and Fitch Mountain Luxury Market $1,000,000-$2,000,000 Luxury Market $2,000,000 + Land less than 5 acres Land greater than 5 acres

3 5 6 7 9 10 11 12 13 14

Wine Country Communities Overview Starter Homes Mezzo Market Luxury Market $1,000,000-$2,000,000 Luxury Market $2,000,000 + Land less than 5 acres Land greater than 5 acres

Meet Dianne & Bob

Location

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How’s the Market?

T

hat is the question we are asked everyday. In answer, here is our Wine Country Real Estate Market Guide 2016. In our first edition dated January 2014 we reviewed the Healdsburg Real Estate Market beginning in 2009 and brought it forward, comparing sales data of similar wine country markets such as Sonoma, St. Helena, and Calistoga. The resulting information proved to be very useful to our clients in helping them to understand and assess which areas and price points were a good fit for their needs.

Encouraged by the success of our initial flagship publication, in this guide we have continued to expand on previous years’ data by analyzing the transactions for 2016. For example, while the number of units sold in Healdsburg was similar to 2014, The dollar volume increase by $32 million. To put that into perspective, that is the same as the entire Glen Ellen market for 2015 .

Location

DATA MINING: N o t f o r t h e t i m i d Clearly, the market has grown.

We hope that you find this market analysis helpful; once again answering that timehonored question, “So… how is the market?”

!

3

Welcome to Healdsburg

H

ealdsburg is a small and wonderfully diverse real estate market where home ownership spreads over a wide financial realm. In other words, there is something for everyone!

Although our beautiful town has grown to be a sought after destination, it is simply not true that home ownership in Healdsburg is restricted to the wealthy.

Bob and Dianne have taken on the Healdsburg statistics – as well as surrounding environs- to help bring to light an accurate homebuyer’s price scenario. We have stratified the homes into segments depending on your neighborhood preferences.

Healdsburg and Vicinity

2009

2010

2011

2012

2013

2014

2015

Average Home Area (SF)

1,842

1,884

1,948

1,878

1,881

1,768

1,799

DOM

164

161

143

139

113

88

75

$/sf

376.07

441.88

347.86

362.50

437.52

486.02

552

AverageSales Price

739,102

837,389

711,731

785,030

883,156

937,660

1,047,358

Highest

5,750,000

6,750,000

9,200,000

8,400,000

7,200,000

5,500,000

7,349,000

Lowest

105,700

55,000

121,000

148,000

165,000

153,000

70,000

Sales Volume (units)

149

167

176

233

215

210

218

Sales Volume ($)

110,126,261

139,843,908

125,264,680

182,912,088

189,878,476

196,908,636

228,324,050

98.27%

Average sale$/list $

One of

Smithsonian

Magazine’s

98.29%

4

Very few conclusions can be drawn from the statistics illustrated here other than we have a strong real estate market in Healdsburg that continues its upward trend. This tells us that buyers are anxious to purchase and move into their homes without delay!

It is important to note that the "word on the street" is that there is no inventory so why bother even looking for a home. The truth is, there are plenty of homes to choose from

Best

and with a creative real estate professional leading the way, you will find the property that you desire.

In reviewing recent past years’ real estate sales statistics, Bob and Dianne noticed a significant spread between the minimum and maximum price of homes sold in the Healdsburg real estate market. Our goal is to de-mystify these statistics and find you a home in a desirable neighborhood at a price point that works for

Small Towns

5

The Healdsburg Real Estate Market Starter Homes

Starter Homes (up to 1,500 sf on lots smaller than 8,000 sf)

2009

2010

2011



It is important to note that the number of homes being sold in this category has almost doubled since 2009.



There are more starter homes being built in Healdsburg due to the increase of buyers



The prices have climbed in the last couple of years but have not gone out of reach



Of the 70 starter homes that were sold in 2015, 44 of those were under $500,000.

2012

2013

2014

2015

Average Home Area (SF)

1,140

1,229

1,221

1,229

1,258

1,168

1,152

Average Lot Area (SF)

5,019

5,422

5,316

5,112

4,906

4,137

3,992

DOM

139

149

108

87

60

70

68

$/sf

317.7

284.26

274.39

287.38

341.47

382

445

358,615

352,804

330,403

339,803

415,437

439,702

499,905

Highest

525,000

799,000

730,000

590,000

900,000

875,000

884,000

Lowest

170,000

113,000

121,000

148,000

225,000

153,000

109,000

Sales Volume ($)

13,986,000

20,462,623

18,832,985

22,087,190

21,187,290

32,098,250

34,993,380

Sales Volume (units)

39

58

57

65

51

73

70

% of Local market share ($)

12.70%

14.63%

15.03%

12.08%

11.16%

16.30%

15.33%

% of Local market share(units)

26.17%

34.73%

32.39%

27.90%

23.72%

34.76%

32.11%

99.14%

98.73%

AverageSales Price

Average sale$/list $

Wine is

sunlight

6

Mezzo Market 





The mid-range or Mezzo Level homes have sold steadily, increasing in volume since 2010.

This level of home was least impacted by the mortgage crisis as the buyers that would normally be “moving up” stayed in their starter homes as did the Mezzo range homeowners until the crisis abated. Therefore the activity in these two categories of homes was much lower until 2010 and beyond.

This category serves a very large group in Healdsburg as do the starter homes belying the notion of “restricted to the wealthy”

Mezzo Market Homes (1,5002,100 sf on up to 5 acres)

2009

2010

2011

2012

2013

2014

2015

Average Home Area (SF)

1,789

1,747

1,701

1,737

1,777

1,782

1,773

Average Lot Area (acres)

0.5

0.72

0.5

0.62

0.52

0.70

0.75

DOM

180

151

121

139

105

84

80

$/sf

314.15

316.18

271.11

306.56

351.51

433.26

503.83

566,617

551,559

494,494

550,943

645,857

785,139

940,947

Highest

1,325,000

1,050,000

1,225,000

1,600,000

2,000,000

1,700,000

2,175,000

Lowest

160,000

280,000

175,000

178,000

221,921

410,000

408,000

Sales Volume ($)

32,863,780

20,407,685

27,197,158

44,075,409

34,876,271

49,463,727

57,397,742

Sales Volume (units)

58

37

55

80

54

62

61

% of Local market share ($)

29.84%

14.59%

21.71%

24.10%

18.37%

25.12%

25.14%

% of Local market share(units)

38.93%

22.16%

31.25%

34.33%

25.12%

29.52%

27.98%

99.09%

99.18%

AverageSales Price

Average sale$/list $

Held together

By water -Galileo Galilei

7

The Healdsburg Real Estate Market Downtown

A Little Healdsburg History

T

Coast from the 1500's to early 1800's had little impact on the area.

The mid-1800's, however, brought new settlers. The Russians built Fort Ross on the coast, and the Mexican government established the vast 48,000-acre Rancho Sotoyome. This enormous land grant was awarded to sea captain Henry Delano Fi tch in 1841 ( Fitch Mountain was named in his honor).

housands of years ago this beautiful, lush area called Healdsburg was home to the Pomo Indians. These early residents built their village in the open, fertile valleys along the Russian River.

They hunted the elk, bears, and mountain lions that roamed the dense oak and madrone forests along the meandering river.

Occasional visits of European sailing vessels on the California Downtown Sales

2009

Average Home Area (SF)

2010

2011

Fitch promptly hired trapper Cyrus Alexander to manage his bountiful Fitch rancho (the magnificent Alexander Valley is named for this early tenant). The California gold rush of 1849 brought itinerants, squatters, and failed miners to the more generous farming land here. Over the years these squatters settled on the verdant land owned by the family. In 1857, a fight named the "Westside Road Wars" commenced among the

2012

2013

2014

2015

1,723

1,658

1,656

1,770

1,762

1,467

1,518

6,583

8,367

10,575

9,958

8,517

0.14

0

133

115

127

111

49

65

70

$/sf

368.68

418.67

383.79

424.45

472.12

480

593

AverageSales Price

639,197

691,100

634,259

645,930

782,470

752,371

882,340

Highest

1,325,000

1,850,000

1,265,000

2,500,000

2,100,000

2,500,000

2,275,000

Lowest

335,000

210,000

210,000

290,000

400,000

153,000

345,000

21,093,500

13,822,000

18,393,500

21,315,700

25,821,500

41,380,393

46,764,020

33

20

29

33

33

55

53

% of Local market share ($)

19.15%

9.88%

14.68%

11.65%

13.60%

21.08%

20.48%

% of Local market share(units)

22.15%

11.98%

16.48%

14.16%

15.35%

26.19%

24.31%

99.36%

98.67%

Average Lot Area (SF) DOM

Sales Volume ($) Sales Volume (units)

Average sale$/list $

Country

Life

8

squatters. One of the winners of this colorful conflict was Harmon Heald, an Ohio entrepreneur. In a stroke of inspiration, Harmon Heald mapped out a large, Spanish style plaza* for the center of the town in 1857. Today that plaza is still the hub of all activity in the area, 152 years later! Just about every day a visitor comes in to our offices at the corner of North and Healdsburg Avenue. They are enchanted by the Plaza, bandstand, charming shops, tasting rooms, and restaurants.

This is a common goal and somewhat challenging to achieve. However, with a bit of patience, a ready bank account statement, pre-authorization from your lender, and ability to move quickly when the time comes, a "walk to the Plaza home" could be yours!

In reflecting on the statistics you will find that the volume of sales is steady and the prices continue to rise. This is all the more reason to act quickly when a home that works for you comes available. In addition many of the homes purchased near the Plaza are considered "Land Value" meaning they will be torn down and replaced with a larger home.

Bob and Dianne have been very successful in securing these properties for their clients. Experience, creativity and long standing trusted relationships are the keys.

Was Never

So Chic

9

The Healdsburg Real Estate Market

55+ Community

River’s Bend, River View, Riverside 

These 3 communities were built in mid-70s, now seeing resurgence with the influx of baby-boomers.



Still an affordable option for living the wine country dream



Houses are being updated and remodeled, and average sales prices are up over 25% from 2013.

55 + Communnity

A

drive all the way to the river, to nother neighborhood that the spot where a physician named is very eclectic and charming is the Rose established a resort he named, “Camp Rose”, and this Fitch Mountain/Russian River region’s Russian River Resort era community. began, bringing tourists and locals alike to the beach resort for In the 1920’s a road was extended summer swimming and boating, from Healdsburg’s plaza eastward meals and lodging. several miles, opening up a The road from Healdsburg, which roadway that allowed people to

2009

2010

2011

2012

2013

2014

2015

Average Home Area (SF)

1,154

1,239

1,249

1,316

1,261

1,300

1,263

Average Lot Area (acres)

0.10

0.08

0.09

0.10

0.08

0.09

0

DOM

119

120

83

110

56

50

50

$/sf

289.38

241.52

234.58

221.83

269.94

328.68

406.83

Average Sales Price

333,786

297,725

290,391

290,375

338,892

423,140

515,107

Highest

470,000

350,000

400,000

455,000

380,000

565,000

685,000

Lowest

280,000

235,000

189,000

215,000

260,000

355,600

390,000

Sales Volume ($)

2,336,500

2,381,800

3,775,085

5,807,500

4,744,490

8,885,950

7,211,500

Sales Volume (units)

7

8

13

20

14

21

14

% of Local market share($)

2.12%

1.70%

3.01%

3.18%

2.50%

4.53%

3.16%

% of Local market share(units)

4.70%

4.79%

7.39%

8.58%

6.67%

10.00%

6.42%

99.56%

98.85%

Average sale$/list $

Life is

Too Short

10

The River and Fitch Mountain

Fitch Mountain dead ended at Camp Rose, was eventually extended by 1935 to reach all the way around the impassable “wilds� of Fitch Mountain, opening up riverfront lots for the building of summer cabins, most frequently by residents of San Francisco, and thereabouts, wanting a restful vacation home away from the city.

The River and Fitch Mountain

55 + Community

2009

2010

2011

2012

2013

2014

2015

Average Home Area (SF)

952

1,260

1,263

1,087

1,309

1,520

1,452

Average Lot Area (acres)

0.78

0.19

0.34

0.19

0.2

0.51

0.30

DOM

101

162

83

106

64

124

74

$/sf

354.21

334.35

360.22

389.81

370.93

419.32

484.22

Average Sales Price

342,600

413,129

422,397

401,788

489,000

637,192

610,173

Highest

659,000

680,000

885,000

765,000

900,000

1,430,000

975,000

Lowest

170,000

213,000

121,000

148,000

165,000

285,500

264,900

Sales Volume ($)

2,189,000

2,891,900

4,223,967

5,223,250

4,401,000

8,283,500

6,711,900

Sales Volume (units)

6

7

10

13

9

13

11

% of Local market share($)

1.99%

2.07%

3.37%

2.86%

2.32%

4.22%

2.94%

% of Local market share(units)

4.03%

4.19%

5.68%

5.58%

4.19%

6.19%

5.05%

97.90%

99.38%

Average sale$/list $

To Drink

Bad Wine

11

The Healdsburg Luxury Real Estate Market $1,000,000-$2,000,000

T

his market is among the most diverse in Healdsburg. Properties range from elegant in-town villas to country properties on a few acres.

The entry level luxury market continues its strong comeback from the housing crisis.

Sales volumes have almost tripled from their lows in 2009 and 2011; on average, prices are up 27% from their low point, and homes are selling faster.

This is the only market segment we have bracketed an upper and lower price point.

Any movement in these market statistics could mean a move to the next page.

Properties valued between $1,000,000 and $2,000,000

2009

2010

2011

2012

2013

2014

2015

Average Home Area (SF)

2,759

2,922

2,533

2,724

2,454

2,594

2,129

Average Lot Area (SF)

7.87

3.74

10.12

6.69

6.62

12.82

2

DOM

173

211

168

164

125

95

99

$/sf

550.15

482.47

563.17

608.63

613.35

596.71

708

AverageSales Price

1,360,722

1,396,042

1,168,944

1,448,800

1,427,294

1,350,176

1,490,900

Sales Volume ($)

24,493,000

33,505,000

21,041,000

36,220,000

48,528,000

44,555,795

68,581,400

Sales Volume (units)

18

24

18

25

34

33

46

% of Local market share($)

22.24%

23.96%

16.80%

19.80%

25.56%

22.63%

30.04%

% of Local market share(units)

12.08%

14.37%

10.23%

10.73%

15.81%

15.71%

21.10%

96.29%

97.96%

Average sale$/list $

Where

Selfindulgence

12

Estates $2,000,000 and over

T

his market segment consists of big land, grand homes and exclusivity.

These properties’ values are on the ascent.

In this distinctive sector each property is unique. Therefore direct comparisons are generally not realistic.

The relevant statistics to review are the sales volumes which have more than doubled since 2009.

Properties valued above $2,000,000

2009

2010

2011

2012

2013

2014

2015

House area (SF)

3,631

4,311

5,491

4,222

3,251

3,273

3,400

Lot (Acres)

33.01

74.12

20.7

36.71

15.23

11.38

22

DOM

188

149

232

189

176

133

78

$/sf

946.03

1,138.64

836.18

1,046.54

840.95

1,063.67

943

AverageSales Price

3,245,785

4,076,818

3,788,889

3,824,038

2,888,174

3,119,101

3,018,392

Highest

5,750,000

6,750,000

9,200,000

8,400,000

7,200,000

5,500,000

7,349,000

Sales Volume ($)

25,966,281

44,845,000

34,100,000

57,360,574

51,987,000

65,501,125

66,404,633

Sales Volume (units)

8

11

9

15

18

21

22

% of Local market share($)

23.58%

32.07%

27.22%

31.36%

27.38%

33.26%

29.08%

% of Local market share(units)

5.37%

6.59%

5.11%

6.44%

8.37%

10.00%

10.09%

95.51%

96.86%

Average sale$/list $

is

A Virtue

13

Healdsburg Land Market

T

Land up to 5 acres

he land market experienced a sharp dip during the financial crisis. During the years of 2007-2010 homes in this area were selling for less than it would cost to build them. Therefore investing, building, or lending on land was greatly reduced.

Fast forward! Land is now very much in demand. New homes are appearing where old homes exhibiting deferred maintenance once stood.

Thanks to the planning and architectural review departments in the town of Healdsburg the new homes continue to maintain the charm of our historic town.

Vacant Land up to 5 acres

2009

2010

2011

2012

2013

2014

2015

Average Land Area (acres)

0.69

1.12

0.73

0.71

1.01

1.60

1.38

DOM

166

298

490

668

216

152

224

Average $/acre

329,670

288,135

385,718

362,481

661,407

470,759

555,640

AverageSales Price

188,500

374,781

191,258

188,407

320,555

351,174

436,600

Highest

265,000

260,000

425,000

330,000

725,000

790,000

1,225,000

Lowest

112,500

61,904

100,000

72,500

27,100

60,000

67,500

Sales Volume ($)

1,319,500

554,404

2,295,100

1,318,850

3,526,100

6,321,127

6,549,000

Sales Volume (units)

7

4

12

7

11

17

15

88.40%

Average sale$/list $

Building

The

89.51%

14

T

Land more than 5 acres

his segment of the market has been relatively stable—prices are slightly on the rise and volume is fairly consistent. These properties tend to have more of a commercial base .

Vacant Land over 5 acres

2009

2010

2011

2012

2013

2014

2015

Land Area (acres)

59.38

69.416

105.93

93.26

31.44

60.86

148.35

DOM

265

321

322

349

318

353

206

Average $/acre

57,885

39,750

62,462

53,977

66,595

59,126

63,546

Highest

171,429

148,000

217,725

106,082

150,330

133,333

274,246

Lowest

1,275

3,281

2,632

1,525

7,813

3,719

5,915

AverageSales Price

1,767,111

776,500

2,105,556

1,147,384

1,234,231

1,330,231

2,529,368

Highest

4,600,000

1,850,000

8,365,000

3,060,000

1,950,000

2,000,000

11,000,000

Lowest

204,000

275,000

210,000

192,500

430,000

53,000

95,000

Sales Volume ($)

15,904,000

7,765,000

18,950,000

18,358,150

16,045,000

17,293,000

48,058,000

Sales Volume (units)

9

10

9

16

13

13

19

Average sale$/list $

Dreams

92.42%

!

92.59%

15

Wine Country Market

B

ased in centrally located Healdsburg, Bob and Dianne are well-versed in the real estate markets in both Napa and Sonoma counties.

As you consider searching for property in these areas, we hope our Market Guide will help you understand the nuances and variation in values from locale to locale.

Healdsburg

Sonoma

Kenwood

Glen Ellen

Sebastopol

Cloverdale

Windsor

Average Home Area (SF)

1,799

1,755

1,910

1,633

1,793

1,680

1,891

Average Lot size

3.08

1.00

2.43

2.81

2.50

3.20

0.51

DOM

75

61

93

83

71

80

53

$/sf

551.64

495.98

650.50

732.01

437.62

282.58

313.72

AverageSales Price

1,047,358

935,688

1,192,261

963,795

780,436

474,355

589,694

Highest

7,349,000

11,500,000

2,550,000

6,225,000

6,400,000

3,875,000

7,250,000

Lowest

70,000

205,000

401,000

325,000

125,000

160,000

152,000

Average Sales $/Listing $

98%

102%

99%

99%

100%

98%

100%

Sales Volume (units)

218

462

23

36

242

161

302

Sales Volume ($)

228,324,050

432,287,930

27,422,000

34,696,620

188,865,586

76,371,154

178,087,674

Fodor’s

Top

16

Santa Rosa NE

NW

Petaluma SE

West

SW

St. Helena

Calistoga

Napa

East

1,995

1,485

1,741

1,412

1,705

1,781

2,024

2,011

1,821

1.08

0.39

1.55

0.44

2.63

1

2.29

13.76

1.43

65

55

60

64

61

56

160

120

71

337.90

296.82

316.04

291.01

419.06

334.94

705.69

552.66

404.27

657,148

435,533

560,968

398,624

691,154

580,730

1,442,025

1,184,133

753,965

3,880,000

1,700,000

7,400,000

1,030,000

2,825,000

2,751,000

10,950,000

10,800,000

11,100,000

205,000

130,000

165,000

175,000

224,500

269,000

310,000

285,000

217,659

100%

101%

100%

100%

101%

101%

97%

95%

807

629

434

234

295

384

114

61

998

530,318,095

273,950,348

243,459,964

93,278,062

203,890,458

223,000,477

164,390,800

72,232,084

752,457,003

Wine

Destination

99%

17

Wine Country Starter Homes Healdsburg Cloverdale

2014 Healdsburg Sold for $433,000

Healdsburg St. Helena

1,122 Sf,3 BR, 2BA 3926 sf lot, DOM 110

2015 Healdsburg Sold for $000

2013 Healdsburg Sold for $415,000

1,232 Sf, 2 BR, 1BA 6450 sf lot, DOM 92 Healdsburg

Sonoma

Kenwood

1,249 Sf,3 BR, 2BA 4,956 sf lot, DOM 23

Glen Ellen

Sebastopol

Cloverdale

Windsor

Average Home Area (SF)

1,152

1,152

942

1,032

1,096

1,159

1,255

Average Lot size

0.09

0.10

0.16

0.13

0.09

0.10

0.12

DOM

68

57

57

67

68

54

42

$/sf

444.56

392.89

616.52

417.97

370.83

273.64

348.70

AverageSales Price

499,905

446,124

581,000

442,067

406,328

313,452

434,640

Highest

884,000

889,000

632,000

570,000

750,000

440,000

530,000

Lowest

109,000

205,000

530,000

325,000

125,000

160,000

225,000

Average Sales $/Listing $

99%

100%

98%

97%

102%

99%

101%

Sales Volume (units)

70

154

2

9

39

54

77

Sales Volume ($)

34,993,380

68,703,111

1,162,000

3,978,600

15,846,800

16,926,400

33,467,250

% of Local market share

15%

16%

4%

11%

8%

22%

19%

% of Local market share(units)

32%

33%

9%

25%

16%

34%

25%

Confrere

Of Note

18

Most Affordable Market

Most Expensive Market

2014 Saint Helena Sold for $660,000 1,325Sf, 3 BR, 2 BA 6528 sf lot, DOM 44

2014 Cloverdale Sold for $280,000, 1,150 Sf 3 BR, 1 BA, 6,528 sf lot DOM 159

2015 Cloverdale Sold for $320,000

2015 Saint Helena Sold for $812,000 2013 Cloverdale Sold for $240,000

1242 Sf 2BR, 1 BA 6,528 sf lot DOM 63

1,472Sf 2BR, 3 BA 5,432 sf lot DOM 44

900 Sf, 3 BR, 1BA 6,098 sf lot, DOM 32

Santa Rosa NE

NW

745 Sf, 2 BR, 1BA 3,920 sf lot, DOM 37

Petaluma SE

SW

2013 Saint Helena Sold for $640,000

West

St. Helena

East

Calistoga

Napa

1,179

1,176

1,206

1,182

1,092

1,217

1,235

1,281

1,146

0.11

0.09

0.10

0.09

0.09

0.12

0.10

0.14

0.11

51

51

50

55

48

45

100

62

56

354.67

301.98

323.05

290.08

429.04

374.08

639.37

416.24

388.55

414,677

353,209

387,003

338,972

470,491

458,326

785,760

523,356

437,423

644,000

487,000

560,000

452,000

803,000

575,000

1,800,000

630,000

759,000

205,000

130,000

165,000

175,000

224,500

269,000

320,000

325,000

217,659

101%

101%

101%

101%

103%

103%

98%

97%

100%

240

335

187

117

110

142

25

16

324

99,522,491

118,324,924

72,369,589

39,659,682

51,754,039

65,082,361

19,644,000

8,373,700

141,725,101

19%

43%

30%

43%

25%

29%

12%

12%

19%

30%

53%

43%

50%

37%

37%

22%

26%

32%

Celebrated

Sights

19

Wine Country Mezzo Market Healdsburg Cloverdale

2014 Healdsburg Sold for $679,000

Healdsburg St. Helena

1926 sf, 3BR, 2BA 0.74 acre, DOM 1

2015 Healdsburg Sold for $960,000 2088 sf 3BR, 2.5BA 0.47 acre DOM 40

2013 Healdsburg Sold for $659,000 2,100 sf, 3BR, 2BA 0.20 acre, DOM 20

Healdsburg

Sonoma

Kenwood

Glen Ellen

Sebastopol

Cloverdale

Windsor

Average Home Area (SF)

1,773

1,747

1,868

1,682

1,792

1,728

1,828

Average Lot size

0.75

0.35

2.99

0.48

1.23

0.28

0.27

DOM

80

53

32

136

64

67

50

$/sf

503.83

435.07

636.43

428.62

408.28

266.50

298.25

AverageSales Price

940,947

766,239

1,150,000

722,338

730,497

460,703

543,456

Highest

2,175,000

2,245,000

1,475,000

1,010,000

1,108,516

764,000

1,050,000

Lowest

408,000

405,000

825,000

472,500

265,000

320,000

287,000

Average Sales $/Listing $

99%

100%

Sales Volume (units)

61

133

Sales Volume ($)

57,397,742

101,909,834

100%

96%

101%

98%

101%

2

10

73

56

120

2,300,000

7,223,375

53,326,277

25,799,375

65,214,775

% of Local market share

25%

24%

8%

21%

28%

34%

37%

% of Local market share(units)

28%

29%

9%

28%

30%

35%

40%

Glorious

Gatherings

20

Most Affordable Market

Most Expensive Market

2014 Saint Helena Sold for $958,000

2015 Cloverdale Sold for $395,000

2,100 Sf, 3 BR, 2 BA 0.91 acre, DOM 79

2050 Sf, 3BR, 2BA 0.16 acre, DOM 236 Cloverdale Sold for $465,000

2015 Saint Helena Sold for $1,132,500

2098 Sf 4BR, 3BA 0.17 acre DOM 73

1821 Sf 2BR, 2BA 6,035 sf lot DOM 67

Santa Rosa NE

NW

2013 Saint Helena Sold for $1,025,000

1,943 Sf 3 BR, 2 BA 0.22 acre DOM 47

Cloverdale Sold for $365,000

1,633 Sf 2 BR, 2BA 8,712 sf lot DOM 66

Petaluma SE

SW

West

St. Helena

East

Calistoga

Napa

1,789

1,719

1,760

1,752

1,771

1,769

1,753

1,863

1,788

0.25

0.18

0.24

0.62

0.39

0.94

0.37

1.26

0.27

55

52

58

69

55

56

159

128

61

323.79

276.07

308.75

265.64

377.13

324.28

603.16

459.23

351.85

578,482

473,557

542,887

462,430

668,334

572,006

1,052,300

856,692

630,154

1,235,000

1,000,000

1,100,000

750,000

1,150,000

1,910,000

2,175,000

1,575,000

1,800,000

320,000

175,000

330,000

293,000

250,000

389,000

457,000

535,000

350,000

100%

101%

100%

100%

101%

102%

97%

96%

99%

228

192

124

56

71

130

30

13

274

131,893,872

90,922,850

67,317,987

25,896,055

47,451,726

74,360,751

31,569,000

11,137,000

172,662,071

25%

33%

28%

28%

23%

33%

19%

15%

23%

28%

31%

29%

24%

24%

34%

26%

0%

27%

Captivating

Couture

21

Wine Country Market $1,000,000-$2,000,000 Healdsburg

2014 Healdsburg Sold for $1,360,000

Healdsburg St. Helena

3,500 Sf, 4BR, 4.5BA 0.16 acre, DOM 40

SE Santa Rosa

2015 Healdsburg Sold for $1,525,000

2013 Healdsburg Sold for $1,450,000

2,415 Sf 2BR, 2.5BA 1.44 acre DOM 153

Healdsburg

Sonoma

Kenwood

3474, Sf 4BR, 4BA 2.11 acre DOM 40

Glen Ellen

Sebastopol

Cloverdale

Windsor

Average Home Area (SF)

2,129

2,392

2,663

2,344

2,750

3,340

2,278

Average Lot size

2.27

1.10

4.14

1.12

6.21

20.77

5.54

DOM

99

62

108

77

66

327

92

$/sf

708.10

607.53

658.53

617.76

513.37

448.01

580.17

AverageSales Price

1,490,900

1,347,209

1,495,188

1,281,429

1,311,449

1,296,005

1,124,600

Highest

2,000,000

1,999,995

1,850,000

1,535,625

1,925,000

1,800,000

1,500,000

Lowest

1,002,400

1,000,000

1,195,000

1,010,000

1,000,000

1,095,000

1,003,000

Average Sales $/Listing $

98%

99%

97%

96%

102%

93%

98%

Sales Volume (units)

46

82

8

5

32

6

5

Sales Volume ($)

68,581,400

110,471,112

11,961,500

6,407,145

41,966,380

7,776,029

5,623,000

% of Local market share

30%

26%

44%

18%

22%

10%

3%

% of Local market share(units)

21%

18%

35%

14%

13%

4%

2%

Distinguished

Discourse

22

Most Affordable Market

2015 SE Santa Rosa Sold for $1,313,000

Most Expensive Market

2014 Windsor Sold for $1,196,000

2014 Calistoga Sold for $1,690,000

3,686 Sf, 4BR, 4BA 2.02 acre, DOM 49

1,126 Sf, 2BR, 1 BA 41.28 acre, DOM 22

2014 St. Helena Sold for $1,475,000

2013 Windsor Sold for $1,196,000

4,688 Sf 4BR, 5BA 1.07 acre DOM 121

2,058 Sf 2BR, 1 BA 0.25 acre DOM 30

3475, Sf 5BR, 4BA 0.48 acre DOM 18

Santa Rosa NE

NW

2.472 Sf 3BR, 2.5BA 6.03 acre DOM 22

Petaluma SE

SW

2013 Glen Ellen Sold for $1,495,000

West

St. Helena

East

Calistoga

Napa

3,794

2,868

3,277

2,250

2,752

3,275

1,881

2,392

2,788

7.03

8.27

3.81

5.00

8.66

15.13

1.04

8.06

2.99

102

100

74

228

58

160

107

192

109

424.64

487.19

397.73

457.78

510.38

475.07

853.17

589.28

535.10

1,453,872

1,298,625

1,252,889

1,030,000

1,228,457

1,332,188

1,462,352

1,343,750

1,369,113

3,880,000

1,700,000

1,754,000

1,030,000

1,822,543

1,910,000

1,990,000

1,700,000

1,995,000

1,000,000

1,000,000

1,000,000

1,030,000

1,000,000

1,090,000

1,000,000

1,050,000

1,000,000

97%

101%

98%

94%

99%

98%

98%

93%

97%

80

12

24

1

34

8

35

12

101

116,309,794

15,583,500

30,069,345

1,030,000

41,767,543

10,657,500

51,182,312

16,125,000

138,280,381

22%

6%

12%

1%

20%

5%

31%

22%

18%

10%

2%

6%

0%

12%

2%

31%

20%

10%

Tasting

Triumphs

23

Wine Country Market above $2,000,000

Healdsburg

Calistoga 2014 Healdsburg Sold for $3,300,000

Healdsburg

3,922 Sf, 4 BR, 3.5 BA 6.13 acres, DOM 17

SE Santa Rosa

2015 Healdsburg Sold for $2,938,000 2,800 Sf 4 BR, 4.5 BA 33.7 acres DOM 294

2013 Healdsburg Sold for $2,700,000 2,750 Sf, 3 BR, 4BA 1.94 acres, DOM 25

Healdsburg

Sonoma

Kenwood

Glen Ellen

Sebastopol

Cloverdale

Windsor

Average Home Area (SF)

3,400

3,179

2,857

2,515

3,679

3,372

5,952

Average Lot size

21.52

7.43

4.72

26.22

30.44

232.00

20.88

DOM

78

71

101

84

134

250

48

$/sf

943.37

1,144.53

838.27

2,965.01

913.09

1,149.17

775.41

AverageSales Price

3,018,392

3,249,429

2,380,333

3,733,333

3,141,667

3,875,000

4,292,333

Highest

7,349,000

11,500,000

2,550,000

6,225,000

6,400,000

3,875,000

7,250,000

Lowest

2,175,000

2,020,000

2,116,000

2,480,000

2,100,000

3,875,000

2,132,000

Average Sales $/Listing $

0.97

1.00

1.04

0.97

0.90

0.86

0.94

Sales Volume (units)

22

39

3

3

6

1

3

Sales Volume ($)

66,404,633

126,727,748

7,141,000

11,200,000

18,850,000

3,875,000

12,877,000

% of Local market share

29%

29%

26%

32%

10%

5%

7%

% of Local market share(units)

10%

8%

13%

8%

2%

1%

1%

Go-To

Glam

24

Most Affordable Market

Most Expensive Market

2014 Kenwood Sold for $2,350,000

2014 St. Helena Sold for $4,700,000

3,044 Sf, 3 BR, 3.5 BA 13.97 acres, DOM 122

6,429 Sf, 6 BR, 5BA 63.91 acres, DOM 312

2015 Calistoga Sold for $4,260,000

2015 SE Santa Rosa Sold for $2,116,000 5,075 Sf 4 BR, 3.5 BA 9.38 acres, DOM 83 (Average price was skewed by the $7 million sale)

4,200 Sf 5 BR, 6 BA 65 acres DOM 126

2013 Cloverdale Sold for $2,350,000

3,906 Sf, 5BR, 5BA 7.46 acres, DOM 30

3300, Sf, 4 BR, 5BA 27.17 acres, DOM 318

Santa Rosa NE

NW

2013 Sonoma Sold for $4,050,000

Petaluma SE

SW

West

St. Helena

East

Calistoga

Napa

5,423

-

4,355

-

1,848

4,879

3,824

4,424

3,940

13.10

-

114.49

-

82.52

64.79

9.79

33.12

19.84

178

-

301

-

258

84

148

113

144

701.23

-

488.00

-

984.69

569.52

1,220.73

1,256.57

1,127.03

2,721,818

-

3,416,500

-

2,321,250

2,625,500

4,069,085

4,312,143

3,960,103

3,880,000

-

7,400,000

-

2,825,000

2,751,000

10,950,000

10,800,000

11,100,000

2,000,000

-

2,000,000

-

2,150,000

2,500,000

2,175,000

2,525,000

2,000,000

0.91

-

0.95

-

96%

95%

93%

93%

94%

11

-

4

-

4

2

17

7

32

29,940,000

-

13,666,000

-

9,285,000

5,251,000

69,174,438

30,185,000

126,723,295

6%

6%

5%

2%

42%

42%

17%

1%

1%

1%

1%

15%

11%

3%

Regal

Retreats

25

Wine Country Market— 5 acres or less Healdsburg

2014 Healdsburg Sold for $417,000

Healdsburg St. Helena

Parkland Farms 0.91 acre, DOM 722

Sebatopol

2015 Healdsburg Sold for $745,000

2013 Healdsburg Sold for $310,000

Lower Fitch Mountain 2 acres DOM 286 Healdsburg

Sonoma

Kenwood

Glen Ellen

Sebastopol

Downtown Lot 6,067 sf, DOM 81

Cloverdale

Windsor

Avg. Land Area (acres)

1.38

1.42

-

0.90

1.99

0.64

1.77

DOM

224

186

-

10

136

126

140

Average $/acre

555,640

975,112

-

779,444

240,864

587,515

393,405

Highest

1,815,287

3,777,778

-

779,444

958,333

1,072,961

394,737

Lowest

51,527

177,665

-

779,444

38,627

34,435

392,073

AverageSales Price

436,600

580,496

-

701,500

345,688

165,100

696,500

Highest

1,225,000

1,500,000

-

701,500

779,000

200,000

750,000

Lowest

67,500

190,000

-

701,500

90,000

125,000

643,000

Sales Volume ($)

6,549,000

8,126,948

-

1,403,000

5,531,000

1,651,000

1,393,000

Sales Volume (units)

15

14

-

2

16

10

2

Average sale$/list $

90%

95%

-

98%

94%

89%

Lofty

100%

Leisure

26

Most Affordable Market

Most Expensive Market

2014 Cloverdale Sold for $149,000

2014 Sonoma Sold for $850,000

2.20 acres, DOM 26

3.11 acre, DOM 78

2015 Sebastopol Sold for $340,000

2015 St. Helena Sold for $925,000 2013 Cloverdale Sold for $160,000

2.60 acres DOM 120

2013 St. Helena Sold for $965,000

0.25 acre DOM 28

In town, 1.02 acre DOM 239

10 minutes from town 2.38 acres, DOM 407 Santa Rosa NE

NW

Petaluma SE

SW

West

East

St. Helena

Calistoga

Napa

1.22

0.42

2.21

2.53

1.18

-

0.23

1.37

1.03

360

135

184

447

202

-

67

356

198

355,589

584,226

170,726

173,089

547,522

-

2,763,997

554,257

891,143

720,000

1,122,254

455,487

437,885

1,181,507

-

3,956,373

959,302

2,171,617

103,933

164,474

56,940

25,000

148,000

-

1,571,621

179,455

16,461

352,000

209,478

261,500

140,000

344,875

-

637,500

506,167

389,880

1,050,000

549,000

575,000

190,000

804,000

-

925,000

825,000

1,400,000

180,000

45,000

75,000

75,000

85,000

-

350,000

142,000

55,000

3,520,000

1,885,300

2,092,000

840,000

4,138,500

-

1,275,000

3,037,000

9,747,000

10

9

8

6

12

-

2

6.00

25

87%

87%

88%

84%

95%

-

1.02

1.04

89%

Sense of

Place

27

Wine Country Market— more than 5 acres Healdsburg

Healdsburg

2014 Healdsburg Sold for $1,295,000

Calistoga

20 minutes to town 87.10 acres DOM 450

Sonoma

2015 Healdsburg Sold for $2,520,000 20 minutes to town 135 acres DOM 201

2013 Healdsburg Sold for $995,000 5 minutes to town 10.95 acres, DOM 626

Healdsburg

Sonoma

Kenwood

Glen Ellen

Sebastopol

Cloverdale

Windsor

Avg. Land Area (acres)

148.35

20.66

20.13

19.18

14.35

64.08

-

DOM

206

143

390

194

149

156

-

Average $/acre

63,546

138,656

78,241

104,275

55,348

29,284

-

Highest

274,246

489,022

78,241

104,275

96,507

115,625

-

Lowest

5,915

33,960

78,241

104,275

11,136

5,914

-

AverageSales Price

2,529,368

1,549,500

1,575,000

2,000,000

650,667

1,320,000

-

Highest

11,000,000

2,450,000

1,575,000

2,000,000

1,050,000

4,625,000

-

Lowest

95,000

560,000

1,575,000

2,000,000

250,000

440,000

-

Sales Volume ($)

48,058,000

10,846,500

1,575,000

2,000,000

3,904,000

6,600,000

-

Sales Volume (units)

19

7

1

1

6

5

-

Average sale$/list $

0.93

0.91

0.99

0.80

0.96

-

It’s

97%

Most

28

Most Affordable Market

Most Expensive Market

2014 Cloverdale Sold for $450,000 149.74 acres DOM 7

2015 Calistoga Sold for $766,500

2014 Sonoma Sold for $1,575,000

11.9 acres DOM 1066

40 acre DOM 136

2013 Glen Ellen Sold for $2,000,000

2013 Sebastopol Sold for $459,000

Sonoma Valley Floor 25 acre DOM 606

10.8 acres DOM 38

Santa Rosa NE

NW

Petaluma SE

SW

West

St. Helena

East

Calistoga

Napa

57.43

6.58

20.65

6.07

50.89

40.11

179.53

25.50

33.29

195

261

162

537

199

282

492

409

96

47,609

96,293

40,330

45,305

38,319

51,605

38,073

24,669

125,194

168,379

106,625

98,918

45,305

87,500

85,518

88,388

64,304

351,759

6,846

85,960

7,594

45,305

20,226

23,946

13,702

1,258

2,593

1,116,273

665,000

553,980

275,000

1,278,571

1,705,833

3,317,250

302,633

3,561,000

2,550,000

1,030,000

1,000,000

275,000

4,025,000

4,018,000

8,250,000

766,500

21,500,000

330,000

300,000

199,900

275,000

225,000

365,000

569,000

70,700

105,000

12,279,000

1,330,000

2,769,900

275,000

8,950,000

10,235,000

13,269,000

907,900

35,610,000

11

2

5

1

7

6

4

3

10

96%

85%

93%

95%

86%

93%

61%

87%

Certainly

102%

Healdsburg

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Meet Dianne & Bob

Article reprinted from Top Agent Magazine

S

ome stories really tell you a lot about a person and what makes them tick. Bob Pennypacker has one such story from his college days. While studying abroad in historic Lund, Sweden, he took a short trip to Norway during spring break. While strolling through the quaint fjord town of Aurland, the American student happened upon an architect’s office and had an idea to go in and ask for a job. Twenty minutes later, Bob’s idea turned into reality when he landed his first job in architecture—half a world away from his native Northern California. As a young man, Bob had the vision to combine his passions for travel and learning new languages (he speaks Swedish and French, plus some German, Italian and Spanish) with architecture. “It is a global profession,’ says Bob. “Architecture was a ticket to travel.”

Because

After earning a Master’s degree in architecture from Columbia, Bob’s vision became reality. Life and work took him around the world helping others realize their visions in Japan, France, the Middle East, as well as trips to India, Nepal, Kenya and Brazil, to name a few.

But despite having worked and traveled around the world, Bob headed back to California and Settled less than 150 miles from where he was raised. “I have always believed that wherever I was, it was the best place I could be”, says Bob. And now that place is Healdsburg, where he has transitioned from global architect into hometown real estate professional. And if you ask Bob, he’ll tell you not much has changed.

name in real estate for the same reasons he was successful in architecture. “My passion in architecture has always been houses, so as a real estate professional I’m in heaven,” says Bob, who designed and built his own home. “I have found that being a REALTOR® is a natural extension of being an architect.” He has an innate ability to see something not as it is, but as it can be. This provides his clients with a great advantage whether buying or selling property throughout the North Bay. If you are selling he can help you position your home for the best possible sale. If you are buying, he can help you find hidden value in that special property. Bob’s main goal is to guide you in the right direction and help While he settled down to enjoy the small- you get where you’re going. town feel of Healdsburg, he has made his

Confidence

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P

rior to becoming a REALTOR® in 2005, Dianne enjoyed a successful career selling highly technical software for companies like Oracle, Sybase and Apple.

Throughout her high tech career, Dianne was primarily responsible for sales to the Fortune 500 companies and also designed marketing campaigns targeting these companies. Her success as a Sales and Marketing executive managing an International sales team honed her negotiating, management, and organizational skills, preparing her for a successful career in Real Estate.

helped her to understand and achieve her residential real estate clients’ goals.

In her first year of selling Real Estate she received the “Rookie of the Year” award for top sales achievement. Over the last ten years, Dianne was awarded the Diamond and Sterling awards for sales excellence as well as attaining the #1 RE/ MAX agent in Healdsburg designation.

She attributes her ten years of real estate success to listening, being thorough and staying on top of market conditions at all times.

Dianne loves the quality, price, fit and finish as well as the environmental consideration.

Dianne is active in the community and volunteers her services whenever possible. She really enjoys working with middle school and high school students on creative endeavors. Some of Dianne’s favorite pastimes include flea markets – especially in Europe; power walking used to run ‘em- Big Sur Marathon seven years in a row; and a fun fact is that in 2012 Dianne sang in a gospel choir that performed at Carnegie Hall! She, her Dianne has taken a special interest in In tandem to serving the high tech marhusband, son and Elena their beautiful building sustainable modular a.k.a. preket, Dianne bought, sold, and managed and elegant flat coat retriever reside in fab homes as part of her business model. her own investment properties. TwentyAsti.

She has partnered with the most sucplus years of real estate investing have cessful pre-fab companies in the world.

is

Earned

D IANNE V ERNON +1 (650)380-7151 DianneVernon@sbcglobal.net CalBRE 01428234

B OB P ENNYPACKER +1(707)799-6032 Bob@BobPennypacker.com CalBRE 01428234

RE/MAX F ULL S PECTRUM 3 3 8 H e a l d s b u r g Av e HEALDS BURG, CA 95404 W w w . D I AN N E a n d B O B . c o m

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