Ambani vs Bezos vs Murdoch: Sacred games play out in India's content arena

Ambani vs Bezos vs Murdoch: Sacred games play out in India’s content arena Indians are watching digital video content for an average of 8 hours and 28 minutes each week, which is more than for TV

Entertainment News : Meghal Karekar is hooked on watching smartphone videos, an addiction shared with 200 million fellow Indians that has the world’s streaming giants beating a path to his door.

“Everywhere I go during my work day – the security guards at client offices, the receptionists, people lining up for the elevator – are on heads-down, earphones-on mode,” said Karekar, a 56-year-old architect from Bangalore. “India has always been movie-mad but the mobile phone is taking the screen mania to another level.”

→News Source:BS/Business Standard← As smartphone adoption surges, along with the networks capable of transmitting high-quality videos, the nascent Indian market is seeing explosive growth that is attracting everyone from Netflix Inc. to Jeff Bezos and Rupert Murdoch.

They are creating original programming, developing native language content and fine-tuning their…read more