Saudi Arabia

Sayidna Bilal

– The Animation Movie The deal with

QANDEEL

SOCIETY HEROES EKTEFAA CHARITY KINGDOM OF

HUMANITY

How Do You Like Your Masoob?

ISSUE 75 APRIL 2015

EXPLORE ISTANBUL

School Experience Re-defined

Reserve your child’s seat NOW! (from grade one to six) Send your name via SMS: 05 700 50 900 Or apply through the website: www.waadacademy.edu.sa Learning in Whole, not in Part

Waad Academy: Waad Academy, a new school now open in Jeddah, will provide a holistic approach to education that blends international study with thematically integrated study of Islamic and Arabic values.

Set in spacious grounds and consisting of 120,000 square meters, Waad Academy will be one of the largest schools in the region.

With 2 main campuses that will serve both boys and girls, it will set a new standard for education in the region and beyond.

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2

Tablet-based Individualized Learning

We don’t call them teachers, we call them “Learning Guides”

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C.R.E.A.M. enhancement Programs Creativity, Recreational, Entrepreneurship, Arts, Multi-media

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Safe, engaging & full of care

Purposely built World-Class Facilities

Smart buildings and classrooms.

Sports facilities that cater for 23 sports both indoor and outdoor.

Mac labs.

Black box theatre Robotics labs Electronic signage system Library (IKC)

Follow Us:

Waad Care Center

CCtv

Health clinic

Mega slide

Nursery for employees

Parent Relationship Office

DESTINATIONJEDDAH.COM 1

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DESTINATION JEDDAH APRIL 2015

DESTINATIONJEDDAH.COM 3

DOWNLOAD • DISCOVER • INTERACT

.com

Jedd in ah's b ww on est w.d esti e lin nati onje k! dda h

FROM THE EDITOR

Editor-in-Chief Enas Hashani Managing Editor Maria Mahdaly Executive Editor Bassma Al Toaimi

GIVE BACK. IT’S GOOD FOR YOU.

Editors Sahrish Ali Sohila El Saadany Contributing Writers Abdulaziz Salah Abeer Arjani Ahmad Mesawa Anousha Vakani Hibatalla Elshafie Johara Al Mogbel Mohammed Mirza Nisma Rafiq Rob Seagreen Salman Kattan Tharik Hussain Zareen Muzaffar

Summer is rolling in nicely and we’re glad to note that this year, though the temperature is rising, the city is in no way slowing down. There are events happening left and right, and the best part is, most of them are meant to bring in some positivity and goodness in the city.

We now live in a time when Jeddahwis; whether as individuals, institutions or organizations, are learning and pitching in to make our city and the world at that, a more awesome place to live in.

Art Director Reem Al Assal Studio Manager Mohamed Fawzy Graphic Designers Mohammed Rashad Jalila Alharith Photographers Mohamed Fawzy Paul Abraham Reem Alrifaie Yasmin Ouf Online Editor Mohammed Mirza Social Media Hurreia Balouch Web Admin/Associate Editor Swalah Eshki Cover photo by Mohamed Fawzy Editorial Contribution editor@destinationjeddah.com Public Relations and Events Ahmed Gassas pr@destinationjeddah.com

And so, we decided to bring the community and its champions front and center in our April issue. This edition shines the light on articles that are meant to inspire and push our readers to be part of the positive change. As we like saying at Destination, kindness is contagious so please pass it on.

Sales & Advertising sales@destinationjeddah.com

We start you off with insightful content about KSA’s CSR landscape today and community champs in the city. No issue of Destination is complete without your monthly dose of entertainment and fun in Jeddah. From a masoob review that has left our team in a food coma, up to giving fashionistas a guiltless excuse to shop, you know we’ve got you covered.

Distribution distribution@destinationjeddah.com

Peer into our pages and see what you can do to become a better citizen and a vessel of positive vibes. Till next time, live and spread the love!

Enas Hashani Editor-in-Chief 4

DESTINATION JEDDAH APRIL 2015

Jeddah Office: Tel: +966-12-6060291 (9 a.m. - 5 p.m.)

Mob: +966-563578291 (9 a.m. - 10 p.m.)

Riyadh Office: Mob: +966-509752274 (9 a.m. - 5 p.m.)

General Inquiries info@destinationjeddah.com Visit Us Online www.destinationjeddah.com *Destination Jeddah Magazine is a Rumman Company Publication.

License No. 7862-8/8/1431

Mob: +966-563578291 P.O. Box 4113 Jeddah 21491

PUBLISHER Destination Magazine UK, Coventry, CV14DH N5719

F E AT U R E D C O N T E N T

Read about Aydeena and how it is preserving Saudi heritage on p. 32

Buy Me From Danube or Virgin Megastores for Only SR 10

Social activities make the world a better place to live.

Destination caught up with Moe Zein, a singer, teacher, parody show inventor ... and much

more on p.54

18

Business • Ektefaa Charity • Aydeena: Transforming Communities

80

Healthy Living • Exercise with Arena • Meditation: Why and How to Start

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36

Special Features

Spirituality • How to be a Decent Human Being • The Kingdom of Humanity • Benefits of Volunteering

• CSR Landscape in Saudi Arabia • Building Socially Responsible Communities

46

Arts & Entertainment • The Real Deal with Abdullah Qandeel • The Noble Bilal bin Rabah

100

94

Travel Trends • Travel News: - Stars on Board - Switzerland Attracts GCC Travelers - Ramadan in Paris • How to Enjoy Istanbul

58

Style & Shopping • Ethical Shopping • Cruelty-Free Makeup DESTINATIONJED

100

70

Dining Around Town • Jareesh Cuisine • Masoob Take On • Book YoTable!

DESTINATIONKSA

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DESTINATION JEDDAH APRIL 2015

Explore KSA • Ottoman Fortress • Historic Saudi: Canal Zubaydah

DESTINATIONJEDDAH.COM 7

COMMUNITY

KAEC’S WOMEN

Empowerment Saudi female employees in King Abdullah Economic City talked about their rich experiences and the growing opportunities for women in the Economic City.

The quality of jobs and the nature of the work performances there are considerate of the Saudi women’s privacy, and do not deprive them of their chance to participate in building their country.

DON’T WASTE FOOD

ng, ing a gatheri If you’re host n io as any occ wedding or e av h ’ll u w yo and you kno call u yo o d d, who leftover foo e sure of it and mak to take care g to waste? it’s not goin Let us know @D

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estinationjed

DESTINATION JEDDAH APRIL 2015

I work at the Port Developing Company (PDC) as a civil engineer and I am a graduate of that field from Pittsburgh University, Pennsylvania.

I also have a masters degree in civil engineering.

- Mashail Al Nifae

HASHEM DAGHETANI’S

“DAM”

Hashem Khaled Daghestani has written a new book titled “Dam.” The book touches upon societal issues and ideas.

Daghestani approaches those issues creatively and advises people on how to become better citizens and humans in a fun and non-didactic way. hashemdagh

Thumbs up to

Ministry of Commerce for Running Consumer Rights Campaign As a part of their much applauded approach to protecting consumer rights, the Ministry of Commerce launched an SMS campaign as a part of Khaleeji Consumer Week. The texts involved short reminders of what a citizen can ask for, such as the right to a minimum two-year warranty when buying electrical or electronic devices and the right to receive a substitute car or suitable cash equivalent for every day when repairs are delayed on a defect or broken piece that renders the car unusable and as covered by the warranty. The campaign was well received, as many citizens were ignorant of such rights.

KSA’s Ekraam wa Eta’am Charitable Organization

Ekraam wa eta’am means “giving and feeding” in Arabic. This organization provides people with many ways to contribute to society and help those less fortunate.

Baqaya Khobz (Leftover Bread) You can order the bread container and place it somewhere populated so more people can have access to the bread.

Price: SR 400 (one-time payment) Tawlat Tamor (A Table for Dates) The table for dates can be placed at any mosque. It’s conveniently designed and the table order comes with a carton of dates.

Price: SR 500 (including delivery) Wajbat Hadeya (A Meal as a Gift) If you want to provide free and clean meals, order a new fridge and fill it up.

Price: SR 2,850 (including delivery and one year warranty) Ekram Lafth Al Jalala A container specifically for papers, booklets or documents related to Islam, with the mention of Allah. Every once in a while the organization will collect the content of the container and recycle.

Price: SR 1,350 (including delivery and recycling)

Haweyat Al Malabes (Clothes Container) Gather all the clothes you want to donate, order the container and the organization will make sure it’s delivered to charities.

Price: SR 1,350 (including delivery to and from charity) Outdoor Water Cooler A water cooler to be placed outside houses or mosques. It comes with 70 liters and four filters.

Price: SR 3,100 Mob: +966-550516811 @bqaya001

BEHIND THE SCENES

@DESTINATIONJED DESTINATIONJEDDAH.COM 9

EVENTS AND HAPPENINGS

EVENTS & HAPPENINGS

1.

1. Third Hekma Design Week

2. Effat University 14th Annual Career Day

Dar Al Hekma hosted its third Design Week ‘Reinventing the Vernacular’ at their university campus which took place March 1 to 5. The event was organized by Hekma School of Design and Architecture and the objective was to enhance cultural awareness as well as increase educational opportunities for students and the community.

Effat University held their 14th Annual Career Day on March 11 to 12. The event was open to families and consisted of speakers, workshops and a job fair.

3.

2.

3. The Big 5 Saudi The Big 5 Saudi celebrated its fifth anniversary last month by hosting an international building and construction show. The event provided a platform for experts across the industry in the region to exchange knowledge and showcase their products and services.

4. Clinique Beyond Rose On March 10, Clinique introduced their new fragrance, Beyond Rose.

The pure and raw ingredients used in the new perfume are unique, unconventional and modern as well as complex.

The perfume is available at all Clinique counters across the Middle East.

10 DESTINATION JEDDAH APRIL 2015

4.

5. Reem Faisal Bridal and Evening Couture

5.

Saudi fashion designer Reem Faisal showcased her latest collection, Moksha, on March 13 at Eve Center.

The event featured the launching of the new elegant eveningwear designed by Reem.

6. Dar Jana International School Reading Festival

6.

Dar Jana International School held its Junior Reading Festival on March 15. The students collaborated to put the event together and the aim of the event was to promote reading for juniors.

7. Arabian Jewel’s Filmmaking Class Arabian Jewel hosted a master class for filmmaking at Hope Center for Exceptional Needs from March 5 to 7. The class was given by international directors Omer Faruk Aksoy, Bensalem Bouabdallah and Ovidio Salazar. They discussed theories of filmmaking and showed some of their documentaries. The last day consisted of a practical shooting and photography in Al Balad with the help of Sami Nawwar. Arabian Jewel media sponsors included Jeddah Blog, Destination Jeddah, Design Magazine, Your True Nature, UM Consultants, FS Manifesto and Al Divaan al Isqh Consultants. Other sponsors procured by FS Manifesto included United Management Consultants, Outback Steakhouse, Fire Grill and Ruby Tuesday for meals.

Bernie’s Coffee, National Biscuits and Confectionery

12 DESTINATION JEDDAH APRIL 2015

7.

Co & Luna sponsored refreshment breaks. Sponsored photographers were Alan Francis Aquino, Mohammed Kamaludheen and Teofilo Amancio.

Don't miss out! To stay updated on all the latest events, follow us @destinationjed

EVENTS AND HAPPENINGS

MARK YOUR CALENDAR

3

APRIL

5

APRIL

APRIL 3

TAIF`S ROSES SEASON

Experience the most expensive rose perfume oil in the world with Explorer Tours.

Email: trailcheeta@yahoo.com Mob: +966-507678139 Time: 7:30 a.m. – 11:30 p.m.

Fee: SR 375

7

APRIL

8

APRIL

APRIL 8 - 11 APRIL 7 - 9

TIEMS WORKSHOP

MOTHER BABY AND KIDS EXPO

Workshop aimed at discussing the managing of emergencies in KSA.

The expo provides information required for the proper growth of children.

Location: King Abdulazziz University Web: tiems.info

Location: Jeddah International Exhibition and Convention Center

12

APRIL

for more events and happenings around town.

To add your event here, contact us at pr@destinationjeddah.com

14 DESTINATION JEDDAH APRIL 2015

CITYSCAPE

The event provides the best view into the region’s largest real estate market.

Location: Jeddah Center for Forum and Events Web: cityscapejeddah.com

10

APRIL

APRIL 10 - 11

VISIT NAJRAN

Discover the history of Najran with Explorer Tours.

Email: trailcheeta@yahoo.com Mob: +966-507678139 Fee: SR 2,500

13

APRIL

APRIL 13 - 16

VISIT

destinationjeddah.com

APRIL 5 - 7

APRIL 12 - 13

SAUDI FOOD, HOTEL & HOSPITALITY ARABIA

THE 12TH LEARNING AND TECHNOLOGY CONFERENCE

An international event for food, beverages, catering, hotel equipment, supplies and services.

Location: Effat University Web: effatuniversity.edu.sa

Location: Jeddah Center for Forums and Events Email: ace@acexpos.com Web: acexpos.com

An event discussing wearable technology and mobile learning.

Kitchen to Bedroom at the touch of a button.

Future proof your house with a home lift.

At Aritco we believe life does not need to be a compromise. With our full turnkey solution the stylish Aritco Home Lift can be installed simply and seamlessly into your home in just 2 weeks. Not only will your home lift transport you from kitchen to bedroom in seconds, it will help to future proof your home allowing you to enjoy it for many years to come.

Aritco certified partner

Sales: Tel: 920017779 Ext. 102-106 Mobile:+966 55 407 6982 www.goldenlines.com.sa support.homelifts@goldenlines.com.sa

16 18 APRIL

APRIL

APRIL 18 APRIL 16 - 18

RELAX IN SULFUR SPRINGS

Event discusses aspects of psychiatry.

Email: trailcheeta@yahoo.com Mob: +966-507678139 Time: 3 - 6:30 p.m.

Fee: SR 300

11TH INTERNATIONAL CONFERENCE ON PSYCHIATRY

Location: Intercontinental Hotel Web: jed.sghgroup.com.sa

VISIT

destinationjeddah.com for more events and happenings around town.

Spend a relaxing healthy time in sulfur springs with Explorer Tours.

20 28 APRIL

APRIL

To add your event here, contact us at pr@destinationjeddah.com

APRIL 20 - 23

JEWELLRY SALON

Jewellery Salon is the most luxurious jewelry exhibition in Saudi Arabia. It showcases several jewelry designers.

NEXT MONTH

3

MAY

Location: Hilton Hotel Web: jewellerysalon.com

APRIL 28 - 29

A STEP AHEAD

Largest female career fair with more than 300 organizations participating.

Web: astepahead.me

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11

MAY

MAY

MAY 11 - 13

MAY 2015

JOB FAIR

The fair presents men and women with job opportunities.

MAY 3 - 5

HOTEL SHOW SAUDI ARABIA This event showcases products from global suppliers and international brands needed for hotels and the hospitality industry.

Location: Jeddah Center for Forums and Events Web: thehotelshowsaudiarabia.com

Location: Hilton Hotel

MAY 4 - 6

THE FUTURE MAKKAH EXHIBITION

The event uncovers the newest improvements in urban development, planning and infrastructure.

Location: Jeddah Center for Forums and Events

MAY 11 - 14

SAUDI BUILDING AND INTERIORS EXHIBITION

An international exhibition for building and interior professionals.

Location: International Exhibition and Convention Center Web: sbie-arabia.com

DJ magazine is not responsible for any event cancelation.

16 DESTINATION JEDDAH APRIL 2015

Luxury starts here.

Rising from the horizon, upon a private island in the heart of The Pearl, a magnificent palace steeped in European heritage and adorned with Arabian grandeur awaits.

Embrace the vivacious spirit of our enchanting retreat and feast on masterpieces at our eleven restaurants and lounges. Celebrate momentous occasions in our ballrooms or simply let waves of bliss wash over you on the private beach.

Be the first to experience Doha’s new premier destination.

For reservations and more information, please contact: +974 4035 5555 | reservations.marsamalaz@kempinski.com | kempinski.com/marsamalaz

BUSINESS

FINANCIAL PLANNING WITH REEM ASAAD Investment Objectives Part of this process involves gathering information about the investor’s experience, financial background (i.e. net worth and annual income) and investment objectives. Most people confuse saving objectives with investing objectives.

When it comes to saving, an investor must identify shortterm goals such as summer vacation or home repair, and long-term goals such as marriage and family, buying a home, funding college for children or retirement needs.

However, investing objectives involve designing an investment plan according to our financial (saving) goals.

For example, if you are in your 30s and have an objective of saving for children’s college, your priority would probably be growth.

In the investment management industry, it is normally mandated that advisers know their clients.

MOST TEXTBOOKS DIVIDE KEY OBJECTIVES INTO THREE TYPES:

1. Safety

Suitable for retired individuals and near retiring individuals, especially those without a steady income.

This objective prioritizes the preservation of capital by avoiding high-risk investments and favoring safety -albeit low returnof the invested capital.

2. Income

Suitable for those who will need the money in less than five years.

They allocate the portfolio towards more conservative, income-producing securities such as high-dividend stocks or short-term bonds.

3. Growth

Suitable for investors with a time frame of more than 10 years who would then take a higher degree of risk

Finally, liquidity refers to the ability to obtain cash as soon as needed and it can be very critical to certain investors with carefully drafted financial plans and short-term goals.

by investing more aggressively in growth-oriented stocks.

Once identified, based on life goals and needs, these objectives are usually incorporated into an investment strategy, which is a road map to how your money is invested in practical terms. Most investors will aim for more than one of these objectives at some point in their lives.

For example, you may plan to buy a new house in three years to invest for your children's college education in 15 years, or to fund your retirement in 30 years.

Tax minimization and liquidity are other objectives referred to as secondary objectives. Most governments impose income taxation. However, there are certain investment strategies that help minimize the size and impact of taxation on the overall value of the portfolio.

The Author: Reem Asaad is an inspirational Saudi woman. She is a wife, mother, writer and financial adviser.

Asaad was ranked the third most powerful Arab Woman in 2012 by Arabian Business Magazine.

Email: Nasi7atreem@gmail.com @Nasi7atreem

18 DESTINATION JEDDAH APRIL 2015

BUSINESS

WAAD ACADEMY

A NEW PATH TO EDUCATION Waad Academy is introducing a new and untraditional approach to education. Ahmad Aljazaeri, CEO of Waad Holding, speaks of the innovative school that will improve education in the Kingdom.

Waad Academy (part of Waad Holding) is reevaluating the educational process in the Kingdom as it concentrates on holistic education.

How did you come up with the idea for the academy?

We needed to do something different in terms of general education, something that focuses on the heart, mind and body. We handpicked experts from different places so they can share their professional experience and help implement our plan.

using strong existing cores, but making them our own.

For example, we chose the Cambridge Primary Program.

We took their standards and hired a team of experts to develop the resources for the modules used by students.

Students will have iPads with the entire curriculum on there with a combination of different up-to-date

Ahmad Aljazaeri, CEO of Waad Holding

resources and rich media that will aid them.

How does Waad Academy encourage individualized learning?

Students learn at different paces and we need to cater to that. The teacher explains the concept in the beginning to pave the way for them. They then take an assessment and

Tell us about the curriculum Waad Academy will adopt.

Waad Academy has a specially designed curriculum that assures students receive a topnotch education. We developed a whole method

20 DESTINATION JEDDAH APRIL 2015 ADVERTORIAL

Auditorium

its results go directly to the class teacher. The student then moves to the next module. So a class can have students at different modules.

What education system does the academy follow?

The school provides both the Ministry certificate and the British or American highschool diplomas. By grade 7, students will have the choice to continue in the Cambridge system or switch to the American system. Arabic and Islamic studies will be integral parts of the curriculum. They will be weaved into the fabric of the lessons.

What safety measures are applied at Waad Academy?

We designed a strong policy for the safety and care of the students. There is a department only responsible for their well being. The school is even entirely wheel chair accessible.

Atrium

Explain the school's concept of edutainment.

We aim at putting recreation in education. For example, we have insisted on installing slides that will go from the second floor to the ground one. Even the playgrounds have themes like the dinosaur theme for instance.

Waad Academy started registration for the upcoming school year. It will start with primary school from grades 1 to 6.

Tel: 920002398 Web: waadacademy.edu.sa Email: info@waadacademy.edu.sa

Can parents get involved in the educational program?

We will provide parents with an electronic gate where they can monitor their children’s progress. We also have a parent center where they are welcome to come and visit.

What sports facilities does the academy have?

The school presents a wide range of sport facilities. We have a Fifa certified soccer field and also a big sizable football field for girls.

There is a half-sized Olympic swimming pool along with tennis, basketball and badminton courts. So there are more than 23 different sport facilities.

Main Entrance Main Reception

ADVERTORIAL

DESTINATIONJEDDAH.COM 21

BUSINESS

BAGEDO IB

Helping SMEs Enter the Saudi E-Market Hani Ahmed Bagedo, Founder

Recognizing the need of small and medium sized enterprises across the country, Bagedo International Brands (Bagedo IB) is offering innovative and customized digital solutions to companies providing them with the tools they need to succeed in today’s competitive market.

Bagedo IB is made by Saudis for Saudis. Understanding the Saudi Arabian digital and e-commerce market, the company offers expert advice and solutions to local companies willing to build their presence online.

The idea for the brand was developed when the founder Hani Bagedo realized that despite offering innovative products and services, many local establishments are yet to enter the widely untapped e-commerce market.

22 DESTINATION JEDDAH APRIL 2015 ADVERTORIAL

The name Bagedo International Brands was then decided upon, as the company wants to eventually expand their operations internationally to Oman, Kuwait and the UAE and then heading towards the UK and the US. The artistic logo that resembles a refresh icon was chosen, as the industry in which Bagedo IB operates in requires a refreshed set of mind, which they want to reflect on the services they offer to their clients. This also resulted in finalizing the slogan ‘Refresh Your Brand’ that bears testimony to this and highlights the need for local companies to think afresh towards the Saudi Arabian e-market.

PHOTO/REEM ALRIFAIE

Bagedo International Brands (Bagedo IB) offers companies innovative ways to build their online presence.

WHY BAGEDO IB

CURRENT SAUDI MARKET According to a 2014 report published by Payfort, in Saudi Arabia there are 15.6 million Internet users, 3.9 million of which are engaged in online transactions.

As per another report by a Dubai based web design company, Saudi E-commerce is expected to hit $13.3 Billion in 2015.

@

1. They create an interactive website for their clients that’s easy to use and helps build a strong virtual presence.

2. They give their client’s multitudes of website themes to choose from that are customizable and reflect their identities.

3. Offering hassle-free online booking and reservation systems, Bagedo IB helps their clients grow their customer base and booking levels without having to compromise on the quality of service.

4. Bagedo IB also assists in bringing shoppers to their client’s websites through online promotions, social media interactions and search engine optimization.

5. They focus on converting online visits by potential customers into purchases through a multitude of secured payment options.

6. To further enhance the e-commerce experience for their clients, they even offer shipping services and commendable technical and customer support services, all at affordable prices.

In light of Bagedo group’s core fundamentals of giving back to society, Bagedo IB donates a fixed percentage from each transaction towards charities. Mainly towards charities that deal with widows, orphans and people with disabilities, and has eventual plans to support an even wider range of charities.

Today Bagedo IB’s growing clientele includes restaurants, boutiques, hotels, hospitality related outlets and various other specialized service providers all across the country.

With laudable technical and after sales support, BagedoIB is rapidly growing multifold and is helping bring many local brands to the digital space.

Team at Bagedo IB

BACKGROUND Bagedo IB is part of the long established and renowned Bagedo group, a group of companies whose identity is built on trust and strong values. Hani Bagedo says, “To be the pioneering and leading Internet based platform, reshaping businesses and shopping culture in Saudi Arabia.”

Web: bagedoib.com.sa @BagedoIB Bagedo_IB Bagedo IB ADVERTORIAL

DESTINATIONJEDDAH.COM 23

BUSINESS

By Sohila El Saadany

Accelerate Makkah (AccMakk) is a 5-stage program that has aided young people with all the necessary means to venture into the entrepreneurial scene in the Kingdom.

Osama Natto, founder of AccMakk, decided to establish an accelerating program that aims at preparing future entrepreneurs through five stages. The program attracted the attention of Umm Al Qura University (UQU) and that marked the official beginning of Accelerate Makkah.

minds. The program faced a lot of difficulties at the beginning though. Natto explains, “It was very difficult to open applications for women in Makkah because the campuses are too far away. Then we had to find a building that would host both men and women and we had to deal with all the issues of transportation for females. It’s somehow still segregated but at least they are in the same program.”

During the program, the participants are first screened to ensure they have the drive for AccMakk. They then must come up with their innovative concepts, which they will turn into actual consumer products. The final two stages include testing the product in the market then launching the company when it’s ready.

AccMakk quickly gained fame and was viewed as the platform for brilliant young

Once these issues were resolved, AccMakk started with a bang. Natto elaborates, “Over 800 people applied, we’ve accepted 219. In the first three rounds, out of 143, 30 projects graduated.

From those 30, 18 were recommended for further R&D, 12 were ready to market, and eight of those incorporated their companies. This is new in Saudi, to have universities creating companies.

24 DESTINATION JEDDAH APRIL 2015

Fourteen intellectual properties were registered from our graduates.”

Natto asks participants to think innovative, scalable and global, meaning they have to come up with novel ideas for products that can sell a million units in London, Tokyo and New York. He proceeds by giving an example, “If it is an app, it should be downloaded by a million users. If it is a board game, a million of it should be sold.”

COURTESY PHOTO

Innovation from Makkah to the World

Trim the Trash Away

Asrar Al Omiri is a graduate of the Acclerate Makkah program. Her Trim Bag creation may just change the environmental scene in the Kingdom.

She founded her company as a spinoff from UQU and Trim Bag brand was officially created. Al Omiri is currently collaborating with Davison Inc. in the US to help in the prototype development and the packaging design.

By Sohila El Saadany

Al Omiri, a 20-year old student at UQU, decided to device an innovative and userfriendly plan that would help in recycling. Her excursion started from home as she says, “I noticed a problem in replacing the plastic bags at home and how difficult it was to split the content for recycling purposes.”

She further explains, “this inspired me to develop my first innovation; a plastic bag dispenser. As I went into the idea of improving the design of garbage baskets, I later on developed my second innovation by developing a prototype for divided colorcoded plastic bags to help households, companies and restaurants in particular practice recycling.”

Basket Design

Her first innovation was a mere concept until she took part in AccMakk, which helped her turn her brainchild into something tangible. She elaborates, “the practical experience and knowledge I gained from joining this program helped me transfer the idea into a usable product and create a sustainable business model around it.”

She registered her project with the aid of the Intellectual Property Management Office (IPMO) at UQU. She also talked to suppliers and vendors who realized how her project would make recycling more accessible and affordable.

26 DESTINATION JEDDAH APRIL 2015

Bags Design

As a budding female entrepreneur, Al Omiri gives insight into the world of business in relation to women. More and more young women are venturing through the market with their brilliant creations. Al Omiri proves that using statistics, as she states, “In 2013 only 9 percent of patents in UQU’s IPMO were by women innovators, while in 2014 it increased to 27 percent.”

This is an encouragement for more women to join the entrepreneurial ecosystem even if they face challenges at the beginning.

03 – 05 May 2015

REGISTER

FREE

‫ دحألا‬۱٤_۱٥_ ۱٦ ‫ بجر‬۱٤۳٦‫ـه‬ Jeddah Centre for Forums and Events

The regions largest and most prestigious hospitality event Visit The Hotel Show Saudi Arabia to browse hundreds of global brands and source the latest products and services for your hotel, restaurant, cafe or resort.

NE W

OVER 120 EXHIBITORS Suppliers from Italy, Spain, India, Turkey, China, Egypt, France, UK, USA, UAE and more will showcase products for hotels, resorts and restaurants.

NE W

INTERIORS 360 CONFERENCE

2015

NEW to 2015, industry experts take to the stage to provide market intelligence and insight on the latest industry trends and economic outlook.

Interiors 360 provides a new showcase of products for key retail and commercial interior buyers and designers.

REGISTER TODAY FOR FREE ENTRY TO THE EXHIBITION AND CONFERENCE Visit thehotelshowsaudiarabia.com/free-entry

GOLD AND BADGE SPONSOR

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HOST VENUE

UNDER THE PATRONAGE OF

scta.gov.sa

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BUSINESS

EKTEFAA

Ektefaa is one of the most important charitable organizations in the Makkah region. Jawaher Al Korashi, Saudi activist and vice chairperson of Eketfaa, talks about the founding of the charity as well as their vision and mission.

By Anousha Vakani

When and how was Ektefaa Charity founded?

HAND IN HAND TO A PROSPEROUS LAND

28 DESTINATION JEDDAH APRIL 2015

Many poor families were not receiving their due because of misinformation or lack of it, or were getting charity when they needed help to sort out their affairs and be part of a growing and productive society.

STAFF PHOTO/MOHAMED FAWZY

Ektefaa Charity was founded in 2007, specialized in gathering information in the Makkah area including all villages and their inhabitants. A group of philanthropists gathered to initiate a move to fill in the blank for real information on why families were falling into the category of need. This was apparently a missing niche in the field of social reform and charity donations, which resulted in haphazard giving to the needy.

The idea was new to the society and to the donors as well so in the beginning few saw the relativity and validity of our work but those few made a difference to the founding of Ektefaa Society.

We did not want to reinvent the wheel; so we initially gathered information from charitable bodies and individuals who had been sponsoring many such families and we found out that the only information they had was hearsay or a name and a number with no details.

That meant that we had to build a team of professional surveyors to gather detailed information about the families in the area we were allocated to cover. The information we sought was meant to cover all aspects of the surveyed people: economically, socially, educationally and health-wise.

What is Ektefaa’s ultimate goal?

Our vision is to be the main authentic reference to all charitable work, human development and enhancement in the Makkah area and our aim is to help secure sufficiency to less fortunate families by observing their basic needs and to form healthy and effective partnerships with all related sectors in society to ensure the development of the community.

Can you tell us a little more about the obstacles you faced when setting up Ektefaa?

Because our initiative was new and not considered essential by many, some obstacles were encountered in the fields of financial support, licensing, positive response from surveyed, doubts of authenticity of our info and lack of demand or use of info in the required measures by givers and donors. Now, we have developed respect and belief in our mission and vision.

What other projects is Ektefaa involved in?

Ektefaa is specialized in field surveys for less fortunate families in random areas of the Makkah region.

Our services include: documentation, social studies, providing projects and development programs and statistical analysis.

We have a program to help families in an urgent state of famine or sickness, but then we refer them to the specialized entities and societies to continue the service.

Transporation dedicated to the employees.

DESTINATIONJEDDAH.COM 29

On-site collecting data at one of the homes in Braiman District.

Based on our information and detailed knowledge we also present informed initiatives for the advancement of certain statistical groups of needs.

There is a program we will initiate soon called Road to Sufficiency, which should give socially responsible people a chance to help a family wholly and change their lives forever to the better. Ektefaa also does commissioned surveys to similarly directed organizations and entities in the aim of the development and enhancement of communities.

At the office.

team of administrators and devoted employees.

Do you have a message for our readers?

Thank you for giving Ektefaa the chance to present itself and its specialized services.

I would like to state my gratification for our charitably inclined Saudi society.

They do try to help, to give and to uplift their brothers

and sisters in humanity.

I commend their kind charitable nature, diligence and their bestowals onto others. I just ask of them to use the information provided

by Ektefaa in order to put their efforts in the exact needs of those who are less fortunate and also, to be a part of our organization by committing to our goals and becoming our members and messengers.

Hand in hand we can make a difference.

Web: www.ektefaa.org/v2

Can you tell us about your team?

Ektefaa has an all female, trained, qualified and patriotic team of field surveyors.

Their role is to gather info according to our studied plans and under scientific methods, rules and regulations. We engage manpower in the field of supervision, security and automation, not to forget our in-house professional

30 DESTINATION JEDDAH APRIL 2015

When women go visit houses, Ektefaa male employees accompany them and wait outside for security reasons.

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AYDEENA CREATING ARTISANS AND TRANSFORMING COMMUNITIES Rowaida Al Fadl established Aydeena in 2010 as a nonprofit organization.

Her daughter, Nour Serafi, is taking charge of the company now since her mother passed away. Nour tells Destination Jeddah about her mother’s vision.

By Sahrish Ali

Rowaida wanted to create something that would benefit her country while making a difference in supporting, encouraging and improving job opportunities for deserving female artisans.

32 DESTINATION JEDDAH APRIL 2015

Nour Serafi (left) and her sister Zeina Serafi (right).

Rowaida Al Fadl would go to Rabat areas where women centers were built. She would then train the women and have their work displayed for Aydeena. So far, through

Aydeena, the women have been able to generate income and their goods were exposed to a wider audience. Being part of Aydeena store has given their work credibility.

PHOTO/ REEM ALRIFAI

Her goal was to introduce Saudi culture to others through local craftsmanship.

Therefore all profits support the continuation of the store and are given back to the communities of the craftswomen that will help these women live better lives.

other is by creating products Aydeena believes the market needs such as our Umrah bags. Thirdly, is by simply promoting and displaying the women’s work in the shop.

Women at Aydeena go through a training process to develop their skills, and every product is labeled with the maker’s name.

Once it’s sold, the maker is paid.

Our general view is for people to buy the product not only because of the context in which they were made, but because they exude good quality. So we try to encourage innovation and therefore creating original products and not just copying what is out there in the market.

We participate in most of the large bazaars and festivals in Saudi to expose Aydeena to a wider audience. We produced bags for guests at one of the Organization of Islamic Cooperation (OIC) conferences, and it was one of the best business deals. This gave the women a guarantee of their items being sold as opposed to waiting for them to sell at stores.

We’re launching a new line in Ramadan. I want to do travel bags, the ones with different compartments. I haven’t seen any with a bit of a Saudi twist to them; they’re very useful.

Nour Serafi:

“Aydeena has three main project lines. One is through training women artisans in handicrafts such as pottery, painting and sewing. The

economies of scale on our side, as we don’t buy things in bulks.

As people are becoming more aware of social responsibility and its true meaning, several initiatives are collaborating and opening up more to collaborating instead of focusing on their own achievements and glory.

Social media, the Internet and word of mouth are ways in which people can discover different initiatives running in Jeddah. What would help is to have a database of deserving families and communities in different districts.

Aydeena’s future plan is to become the leading store that provides works of female artisans as souvenirs to foreign guests at events.”

The first product my mom came up with and created herself was the Umrah bag.

— Nour Serafi

The Umrah bag, the bag that started it all.

A huge obstacle Aydeena faces is customer’s understanding of NPO’s and local handmade goods. They assume that just because women make it, it should be cheap. On the contrary we don’t have DESTINATIONJEDDAH.COM 33

Products made by women artisans.

Women Artisans:

Some of the artisans were present to give their own views on Aydeena.

They are as follows: Maryam:

Rowaida came to us and she used to help us create products.

This was about four years ago.

We were the first group of girls at Aydeena. I started with sewing projects and later hand made products.

I’ve learned how to transfer designs I like from a computer to a sewing machine. We all learn from each other in our community in Rabat. Abla Rowaida used to give us great ideas on how to create new products. We all had a great connection with her and her passion was inspiring. I always wanted to learn how to use a sewing machine and Rowaida made it happen. She got us a trainer, a computer to create different designs and a sewing machine.

I pray for Rowaida and hope to develop my skills more with Aydeena.

34 DESTINATION JEDDAH APRIL 2015

Umm Assam:

I started working with Aydeena a couple of years ago. I happened to pass by the store and it really fascinated me.

I met with Rowaida and she asked me to show her some of my samples. I mainly make prayer garments with traditional designs. Faizah, the store manager, contacted me and told me to make the products every few weeks. So I make them in batches. This keeps me active and I’m giving back to the community.

Faizah:

I met Rowaida at a social entrepreneurship conference and she asked me to come work with her. At first I thought it was just a regular shop, but later I came to know more about the vision. I love her dream, which became Aydeena, and I want to be with it as it continues to progress.

Web: Aydeena.net @aydeena_store

03 -10/05 2015

‫اﻷﺳﺎﺑﻴﻊ‬ saudi ‫اﻹﺑﺪاﻋﻴﺔ‬ creative ‫اﻟﺴﻌﻮدﻳﺔ‬ weeks

Saudi Creative Week Jeddah ‫اﻷﺳﺒﻮع اﻹﺑﺪاﻋﻲ اﻟﺴﻌﻮدي ﻓﻲ ﺟﺪه‬

Media & Advertising ‫ اﻟﺪﻋﺎﻳﻪ و اﻻﻋﻼم‬:‫اﻟﻤﻴﺪﻳﺎ‬

Workshops, Talks, Consultancy sessions and Job fair ‫ ﺟﻠﺴﺎت إﺳﺘﺸﺎرﻳﺔ وﻣﻌﺮض ﻓﺮص ﻋﻤﻞ‬،‫ ﻣﺤﺎﺿﺮات‬،‫ورﺷﺎت ﻋﻤﻞ‬

SUPPORTED AND ORGANIZED BY

S P E C I A L F E AT U R E S

CSR LANDSCAPE IN SAUDI ARABIA

What does it really mean for Saudi businesses?

The most interesting thing about the CSR landscape in Saudi Arabia and something that does not cease to surprise foreign practitioners and academics is how receptive companies are to adopting CSR. Due to the socio-religious focus on charity and giving back to the community, companies are pleasantly open to the idea of being more responsible. This however, comes with its own set of problems; CSR has been seen as charity for so long that general perception of what it entails, in mind of the Saudi public, is far from the reality of what responsible business involves.

36 DESTINATION JEDDAH APRIL 2015

This lack of understanding has slowed the spread of CSR, with companies focusing on one-off community initiatives in an effort to appease the general public. Why should a company bother with a full CSR strategy when others get such positive media coverage by cleaning the beach once every three months? Yet despite all of the above issues or perhaps because of them, the Kingdom offers huge potential for good CSR and sustainability practices. Yes, there are challenges and it is definitely an uphill task, but we are seeing companies who accept their local realities, yet are eager to explore the terrain of CSR in the Kingdom and create truly strategic programs.

PHOTO/PAUL ABRAHAM

By Salman Kattan, Business and CSR Strategist and Managing Partner at Th’qat Business Advisory

An Interest in Embedding CSR within the Operations

True CSR is about embedding the responsible business principals into the overall business strategy and not about an isolated document marked “CSR Strategy” that is shoved behind the operational manuals and spends all its working life being avoided like the plague because it’s too random, ideological or just irrelevant.

Creating Company CSR Leaders

Companies are Insisting on Seeing a Return on Investment

This is one of the most promising trends in Saudi CSR landscape. More and more of our clients want to see where their money is going. One way we help our clients achieve that elusive ROI is by using a social return on investment (SROI) framework that measures the impact of CSR not just Some of the on the beneficiary but also on the business.

more positive trends we see Saudi companies adopting.

A company CSR leader is a person who understands your business, is equipped with enough CSR knowledge and is empowered by the leadership to drive CSR.

How one person alone can do so much you ask? He does so much because he is passionate about corporate involvement in social causes, he is an agent of change, and he is a person who genuinely cares about the impact of company on its stakeholders.

Leadership Support and Involvement in CSR

Last and most definitely not the least is how many local companies are getting their boards and CEOs involved in the CSR agenda. It is true that long term meaningful change cannot happen in a company without leadership involvement and support and this trend alone speaks volumes about how Saudi companies are beginning to see CSR as a business imperative and a strategic area of focus for the business.

DESTINATIONJEDDAH.COM 37

S P E C I A L F E AT U R E S

BEYOND GOOD INTENTIONS CSR ACTIVITIES YOUR COMPANY CAN ENGAGE IN You don’t have to be the CSR manager to make this work.

Initiatives can be suggested to the CSR manager or you can approach higher management with one of these activities.

By Mohammed Mirza

Donation Drive 1 Blood Why: From natural disasters

to unforeseen calamities, emergency hospital procedures to life-long battles with chronic diseases, the demand for blood is constant. The supply is not. And since there is no substitute, only volunteer blood donors can roll up their sleeves and save lives.

How: Arrange an appointment with the blood bank on a day when most of the office employees are available.

Where: Jeddah Charity Blood Bank, Batterjee St. KAU, Prince Majed St. Tel: +966-12-6400000 B-Blood Web: b-blood.org Blood Donation – Find Your Donor Here Facebook: /donatetheblood

2

Pilgrims Assistance Why: As the number of annual pilgrims the country sees on a yearly basis is increasing, there is a growing need for volunteer services during Hajj, especially to guide foreign pilgrims who cannot speak Arabic or English.

38 DESTINATION JEDDAH APRIL 2015

How: Get in touch with organizations that provide voluntary services to pilgrims (i.e. food distribution, medical aid, guiding pilgrims, etc.)

Where: Haji and Mutamir Gift Organization Web: hajigift.org Jeddah Haj Welfare Forum Web: jeddahhajjwelfare.org

4

Beach Cleanup Why: Beach cleanups are definitely one of the easiest ways to give back to the community, while you at the same time enjoy the activity with your coworkers. And yes our Jeddah beach needs regular cleanups and you know it!

How: All you have to do is just spend a few hours collecting trash off a local beach. To make it fun you can split in teams and focus on team-building activities.

Where: Jeddah Corniche

3 Sponsor an Orphan Why: There is nothing more satisfying than letting children realize their dreams by providing them with education, empowerment and tools of self-reliance.

How: Local charities have orphan sponsorship programs starting from SR 150 per month for one child. This doesn’t only include education but also healthcare, food and clothing. Your organization can sponsor a number of orphans and even employees in the company can pool in money and sponsor orphans.

Where: WAMY, Siteen St. Web: wamy.org Tel: 920011000 Makkah Al Mukarama Charitable Establishment, Arbaeen St. Web: mc.org.sa Tel: 920000903 Al Bir Charitable Society, Al Jameah Dist.

Tel: +966-12-6490345

5

Support a Cause Through Partnerships

Why: This is vital for the positive impact a company has on its local community and is important to the nonprofit that may not have the resources for large scale marketing campaigns.

How: There are lots of NGO’s across the Kingdom that stand by numerous causes ranging from women empowerment to supporting families of prisoners. You can partner with NGO’s that support the cause that forms the core values of your company. Partnership shouldn’t be limited to monetary assistance.

Where:

Young Initiatives Group (YIG) Web: yigconsult.org Committee for the Welfare of Prisoners and their Families Tel: 920006065 Enabling Marriage and Family Support Foundation, Al Nozla Dist.

Tel: 920000900 Faisaliah Women’s Charitable Foundation, Al Rowais Dist.

Tel: +966-12-6535000 Friends of the Heart Foundation in Jeddah, Al Tahlia St. Tel: +966-12-6658384 Charitable Services for the Care of Cancer Patients, Al Rowais Dist.

Tel: +966-12-6511373 Saudi Environmental Society, Murjaan Dist.

Web: sens.org.sa DESTINATIONJEDDAH.COM 39

S P E C I A L F E AT U R E S

BUILDING SOCIALLY

RESPONSIBLE COMMUNITIES

By Sahrish Ali

“Social responsibility - this is, a personal investment in the well-being of others and of the planet - doesn’t just happen. It takes intention, attention, and time.” - Sheldon Berman Individual Social Responsibility is expressed as an interest towards what’s happening in the community, as well as active participation in solving some of the local problems. At Destination, we talked to people who are not only participating in socially responsible acts themselves, but are actually encouraging others to make it a lifestyle.

rraif Faisal She e Maker ang Social Ch

Faisal Sherraif is creating awareness through his many campaigns focusing on outlanders and the less privileged throughout the city.

40 DESTINATION JEDDAH APRIL 2015

“These campaigns are slowly changing my feel of responsibility towards my community.

The Outlanders project impacted so many people. I receive random comments thanking me for changing the way outlanders are thought of in our community.”

Faisal spent quite a bit of time outside his home country and experienced firsthand how it feels to be an outlander.

That’s what prompted him to start campaigns in his own community.

Tell us about your campaigns.

I started with @outlanders_ksa a year ago, then came @alsoroor_ a couple of months later and the latest was @back2arabic a couple of months after that. I still feel Outlanders is the one that touched me most and still keeps influencing a lot of people, so most my efforts are on that project.

What can social influencers do?

Social influencers should start taking more action by supporting current campaigns.

Instead of competing on who has the most successful campaign, we need to collaborate and get as many people and companies on board. You need to believe in your cause; opportunities find you while you are working.

Consulting is always the best way to start anything in general whether it’s a business or social campaign. Get the right consultation and the right team if needed. Try to get a sponsor or a financial partner, take all the rights steps and hope for the best.

How did Outlanders start?

Outlanders started off with an Instagram account telling stories of outlanders in KSA. I was then contacted by MBC to be part of Laish-La TV show. They planned an amazing event together on May 14 last year and called it Labor Appreciation Day.

During the event, people were invited to Red Sea Mall.

They were asked to bring gifts along with them that they were to wrap on site and then give to outlanders in their households. The Eid Shirt project shortly followed and took place in Jeddah, Riyadh, Khobar and Bahrain.

It was in collaboration with PaperMoon. People were asked to give new shirts at the branches, which were then gift wrapped by the company and delivered individually to outlanders in each city.

SOURCE PHOTOS WITH WORKERS/ @OUTLANDERS_KSA • @ FAISALSHERAIFF

PHOTO/REEM ALRIFAIE

@faisalsheraiff

An expat wearing his new Eid shirt, provided by Faisal in collaboration with PaperMoon.

Basketball tournament organized for outlanders.

DESTINATIONJEDDAH.COM 41

“My personal belief is that I need to be part of a solution that makes someone’s life better. We can’t really control the size of the impact; but we have to take initiatives and at least try.”

Tell us about some of your projects.

One of the first projects I worked on with one of my friends was Graphytes Design Lab, which is a creative solutions studio that made it an obligation to give top notch creative consultations and services to young startups and small local businesses for very little in return. Another project was Mekkanism, which is a training and development group that helps educational institutes and organizations develop sustainable and 42 DESTINATION JEDDAH APRIL 2015

measurable growth.

My most recent initiative and the one closest to my heart is 31 Workshop Ave. With the help of a few friends, I started a small one-man entertainment studio where my main entertainment tools are puppets. Initially, the idea I had was making a local online kids’ puppet show, while hiding some positive educational messages within the fabric of the show to have a positive impact on their lives.

I designed a group of five puppet characters and then started practicing and developing them further.

After a year of talking to people, I caught the eye of young local YouTube celebrity Omar Hussein, who helped me produce the show creatively. So far we have aired two episodes on YouTube and Facebook. Recently, I’ve started writing, filming, editing and producing, distributing

Lack of financial gain or security is always an issue.

It kills the motivation and sustainability of any project or individual. The three internal obstacles are drive, experience and commitment.

Lack of these three elements is the biggest obstacle in any initiative, and combining all three will create sustainable efforts that will live long enough to make a change.

Overcoming these obstacles is a long process, but if we try to break down that process into simpler more realistic goals, they will help set us on the right path. I believe our goals to overcome these obstacles should be helping individuals overcome their fears and giving individuals a sense of purpose. @Afroott @Maadrishow @Sabban31

PHOTO/REEM ALRIFAIE

idarous Ammar A Al Sabban/ Creative Puppeteer t Consultan

and puppeteering my own “Afroott” weekly short comedy videos on YouTube and Facebook.

What challenges did you face and how did you overcome them?

DESTINATIONJEDDAH.COM 43

hlan Sofana Da Tashkeil

“In order to encourage individual and corporate social responsibility, empathy is the main value. It is the key trait that pushes us all to care for one another and to go the extra mile when we see someone in need.”

Web: yigconsult.org @yig_community 44 DESTINATION JEDDAH APRIL 2015

“Sound of Hope was a very influential initiative that brought together a lot of people in supporting a cause. One of the objectives of Tashkeil is to instill hope in people. This was also the mission of designer Maaly Khashoggi, who wanted to donate 40 percent profit on each earring towards the purchase of hearing aids.”

Web: tashkeil.com @tashkeil

STAFF PHOTO/BOTTOM PHOTO: MOHAMED FAWZY

YIG started as a volunteering organization in June 2010, and after 4 years of relief work, in order to add further value to the community they assumed the form of a social enterprise.

Now their main aim is to design and execute feasible community solutions that are viable in partnership with private, governmental and nonprofit institutions.

Aligning personal or corporate goals with community goals is often challenging since creating a social impact in a manner that also meets personal corporate goals requires more than just creating PR campaigns.

COURTESY PHOTO/ YIG

ng YIG – You roup Initiative G

Tashkeil aims to build bridges between communities, unite skills and common interests. Part of its purpose is to facilitate and encourage dialogue that aims to foster collaborative creative thinking.To take a proactive stance, Tashkeil gets individuals involved by starting initiatives as acts of philanthropic behavior.

DESTINATIONJEDDAH.COM 45

A R T S & E N T E R TA I N M E N T

Industrial and Furniture Design Week Boosts Saudi Arabian Creative Industry The Saudi National Creative Initiative (SNCI) and Saudi Creative Weeks 2015 launched the Industrial and Furniture Design Week event in accordance with Tashkeil and the German Consulate.

Wolf Jeschonnek (left), General Manager of Fab Lab Berlin Katrin Sonnleitner (right), international designer

Sofana Dahlan , Co-founder of SNCI

46 DESTINATION JEDDAH APRIL 2015

Miriam Seyffarth , Cultural Attaché of the German Consulate

The Creative Week event took place from March 13 – 20. The event consisted of workshops, talks, consultancy sessions and a job fair featuring International Designers from Germany, Wolf Jeschonnek and Katrin Sonnleitner.

General manager of Fab Lab Berlin, Jeschonnek, coordinated the Design and Digital Fabrication workshop and lecture while Sonnleitner coordinated the Rethinking Furniture Design. Jeschonnek’s workshop addressed local designers, artists, engineers and craftsmen to assist them in redesigning traditional furniture into a digitally fabricated prototype in three days. In his lecture, Jeschonnek walked through his experiences in the building and running of Fab Lab and how it became what it is today and its success stories from its community.

During the workshops.

During the workshops.

Listening to interesting lectures and talks.

The people are so hungry, we even had two participants flying from Khobar as well as Bahrain.

Tour of Jeddah's architectural sites.

Co-founder of SNCI Sofana Dahlan explains, “due to the cultural implications, not many understand that creativity can be a career.” The initiative started by SNCI to boost the creative industry in Saudi Arabia. SNCI aims to cover 48 sectors in four years with having a Creative Week taking place every month. The next Creative Week will be the Media and Advertising Design Week including workshops in Design Thinking, Creative Entrepreneurship and Social Innovation.

— Miriam Seyffarth

Sabreen Al Sini, interior designer

Interior designer and participant of the design week, Sabreen Al Sini highlighted how Creative Week has given her the opportunity to network with others in the same industry as well as to find herself and build her career through the workshops.

Sonnleitner’s workshop addressed product, interior, furniture and textile designers.

However, Sonnleitner noted that also among the workshop attendees were other designers who had in interest in redesigning furniture.

Sonnleitner’s lecture gave a private insight to her work and the work of individuals who have inspired her.

DESTINATIONJEDDAH.COM 47

A R T S & E N T E R TA I N M E N T

The Noble Bilal bin Rabah

COURSTESY PHOTO

His story lives in animation

48 DESTINATION JEDDAH APRIL 2015

DOWNLOAD • DISCOVER • INTERACT

Courage, determination and kindness are all characteristics of Bilal bin Rabah. In the new feature animation movie Bilal, audiences around the world will delve deep into the life of this remarkable man.

By Sohila El Saadany

Destination spoke to Jeddah’s own Ayman Jamal, the creator and executive producer of the film. Bilal shows the life of one of the most prominent people in the history of Africa (Axum Empire) and the Arab World at the time. Bilal is a young boy with a big dream of achieving greatness. He is unfortunately snatched from his family in Ethiopia and forced into the chains of slavery. He never surrenders though, and adheres to his faith in God to overcome all obstacles until he becomes the great man we now know and the nation’s first mu’aden.

are a lot of scripts out there, but for a movie to happen, it requires so much more.

For example, someone who can polish the script, make it suitable for production and then actually produce it.”

The script was the collective work of Jamal himself along with Yaseen Kamel and was developed by Alex Kronemer and Michael Wolfe.

When asked why he chose the character of Bilal particularly, he replied, “Our aim was to show a hero from this region and reflect on how he is a global one. The movie carries the message of a slave who became a master, since at the end Omar bin Al Khatab the ruler of his time was calling him Sayidna Bilal. I was amazed by his story and the equality that he was not only calling for, but achieved it as well.”

The movie depicts the life journey of Bilal with all its action and drama throughout his life. It is a movie that will take young adults on an epic trip of bravery. The story depicts not only Bilal’s character, but also his entire culture and the prevalent mindset during his time; one that he was able to challenge and eventually changed.

Jamal explains, “To raise one’s voice against oppression and injustice even when all odds are stacked against you.

These sentiments are universal and transcend race, language and culture.”

The movie is owned and produced by Barajoun Entertainment in Dubai.

Jamal believes a good movie is the outcome of collaborative efforts from the entire team that works in every small detail that you see on the big screen.

As he says, “To me filmmaking is more than a script. There

DESTINATIONJEDDAH.COM 49

Besides the clear message of equality the movie professes, it also aspires to reveal the nature of a hero. To become a great person, one must fight injustice, serve and protect his family along with those in need and to also make sure he never inflicts pain on others.

Jamal elaborates how Bilal is a hero in that sense but is different from the physical stereotype of what heroes look like. He explains, “Usually most heroes are very strong and muscular or so, but Bilal’s real power was his voice. Not only because he was known for his beautiful voice which he used in calling to prayer, but because he had a voice that said no to injustice.”

50 DESTINATION JEDDAH APRIL 2015

The movie, which combines action, adventure and drama, will be PG or PG13 depending on the rating.

Jamal exclaims, “Children or young adults today need more action and drama to a story rather than just colorful animation. There has got to be inspiration.” Not only does the movie call for fairness, it also sheds light on family ties, especially sibling relationships that withstand time and hardships, as it features Bilal’s endeavors to protect his sister.

Jamal also addresses the rumors of DreamWorks being a part of the project, which were posted on Facebook.

He explains, “Bilal is fully produced by Dubai-based production house, Barajoun Entertainment. Having said that, DreamWorks are the pioneer of this industry and I personally got inspired by many of their movies.”

Bilal is expected to be released by the end of this year.

A R T S & E N T E R TA I N M E N T

The Real Deal WITH ABDULLAH QANDEEL

By Abeer Arjani and Jou Pabalate

Abdullah Qandeel spent his formative years in one of the oldest boarding schools in the world, King’s School in Canterbury, UK. He then entered the renowned Royal Military Academy, Sandhurst.

Living in Kansas, Qandeel found his passion taking a serious turn. He was accustomed to the big metropolitan city life and so the change gave him the opportunity to delve deeper into his art. When he felt ready to take on a career as an artist, he packed his bags and moved to New York armed with $200 and a vision.

“I’m going to be ‘It.’ I’m going to be the artist,” he said.

Qandeel admits that his path to becoming what he is today isn’t reflective of the starving artist journey. While he worked hard in his Brooklyn studio over the course of his four-year stay in New York, he said, “I went out there, I met with the right people. You have to network as an artist.

52 DESTINATION JEDDAH APRIL 2015

I am grateful to have met with individuals who opened a lot of doors.”

Qandeel got his first big break when the founder of the SemArt gallery, Safia El Malqui, included his work in an art show during the Monaco Grand Prix. He was also commissioned by the Saudi Mission to the UN to do a solo exhibition at the Waldorf Astoria in 2012, in celebration of Saudi National Day. One of his works, “Kingdom of Love” was gifted by Saudi Arabia to the US Ambassador to the UN, Susan Rice.

His first series, “Open vs.

Closed” debuted in New York in 2013. It was a vivid introduction to the type of messages Qandeel wishes to explore — universal and emotional charged themes.

As Eve Therond, art journalist and consultant noted, “Abdullah Qandeel's paintings stand like intense emotional incidents,

Wherever I am today, it wasn’t handed to me, I worked hard to deserve it.

I live by the Kaizen mantra, continuous change and self-improvement. I will out do myself and share my message to anyone who will listen.

unleashing his deepest primitive part and emptying the stored emotional energy.”

It was the self-portrait from this series entitled, “The Enemy Within” that garnered the record-breaking sale for Qandeel at Sotheby’s.

The painting was valued at an auction estimate of $20,000 – 30,000.

Qandeel’s clientele consists of prominent collectors and key figures both locally and abroad. His works now hang on the walls of Prince Waleed bin Talal, Charles Rockefeller, Kanye West and the like. He claims to be very selective of his collectors.

STAFF PHOTO/MOHAMMED DEGHAISHM

There’s no denying that at 26 years old, Saudi artist Abdullah Qandeel is the art scene’s man of the hour.

What’s the deal with Qandeel?

Qandeel knows that as an artist he is in position to affect positive social development in the art scene.

“I am in dialogue with key figures in our government and in those conversations, my eyes have been opened to how hard our leaders are working to develop the Kingdom,” Qandeel said. “In terms of art, there is still much to be done.

The private sector needs to invest in good Saudi artists; we need to channel some attention towards creating more galleries and institutions.

It’s a lot of work but we have to be patient and dedicated.”

When asked exactly how he plans to get started with such initiatives, he replies with a grin, “Expect a public exhibition really soon. It’s a surprise.”

Indeed, Qandeel has gained criticisms as much as he had earned praises for his work and recent activities. The artist is well aware of this and charges it to the price of doing what he loves in the way he has done it.

“At the end of the day, I value my clients and the people who put their trust in me and they can be assured that I will wake up every morning and do my best,” he said.

I treat my artworks as my children. When they’re sold, I feel a natural high similar to that of a parent proud of their child’s milestones.

— Abdullah Qandeel

DESTINATIONJEDDAH.COM 53

A R T S & E N T E R TA I N M E N T

MOE ZEIN

the Human Tree, Branching out EVERYWHERE

With different genres being offered to us now in Jeddah’s music scene, we catch up with Moe Zein, a lead singer in one of the very few rock bands in Jeddah, a parody show inventor, a viner and a teacher.

Tell us a bit about yourself.

I am spontaneous, easy going, positive and down to earth. I have a lot to deliver and a lot to give. I believe I still have a lot to learn and will always be a learner.

We are impressed by your diversity in entertainment.

What drives you to branch out and do more?

Thank you for your kind compliment. I believe art has no limits or barriers. I always try to diversify myself and discover what I can deliver as an artist, and wait for people›s 54 DESTINATION JEDDAH APRIL 2015

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general review. From there I decide whether to go on or not.

The most important thing is for one to try and keep trying.

Persistence is key!

What is your mentality/ state of mind in approaching most of the things you do?

Setting bigger goals year by year and of course challenging myself to meet them. It is effective.

Then I do before and after comparisons, see what can be fixed and reflect on my accomplishments.

COURTESY PHOTO

By Abdulaziz Salah

Tell us more about TremTrem, your YouTube show, and the motive behind it.

Well the idea came after days of depression at home. I was literally down and eager to do something different to approach society. At first, a couple of my close friends were against the idea, but I insisted on doing it. Thank God it is becoming a success now. Trem Trem parody is basically musical clips that revolve around social topics in a humorous way. Marwan Ghaziri, Saif Mufti, Bandr Tambosi, Mutassem El Khateb and Anas Batahaf were the first people to support it and motivate me.

Disturb the Balance is one of the very few rock bands here in Jeddah.

Tell us about it.

Disturb the Balance (DTB) is like my eldest son – my favorite baby. We are six members in the band (Jude

Aldajani, Bandr Awad, Saif Mufti, Marwan Ghaziri, Maan Balila and myself). We have big plans coming up this year.

We studied our market and the music industry in Saudi Arabia and the Middle East as a whole, and the upcoming plan is a smartly executed album that will hopefully be a hit.

What do you feel is missing for the music scene in Jeddah?

Where do you hope to take DTB and TremTrem?

Making a difference and doing things to be proud of.

TremTrem is going exactly where we want it to go and soon we will reveal more details about it. As for DTB, we plan on reaching a wider demographic, a bigger cell of people who believe in our sound.

What else do you do other than entertainment?

I am a schoolteacher and I adore my job. My students are my number one fans. They memorize my videos, my songs and TremTrem parody song Shofo el Instagram is their ultimate favorite.

Mohammedd Zeneldin (Moe Zein) Vocal/Frontman

A platform to share music with your audience and fans.

This is the only obstacle here.

What are your personal goals and dreams aside from the entertainment aspect?

What can we expect from you anytime soon?

More highlights on TremTrem and the official album from Disturb the Balance. We will be going all out for what we do because the challenges get more and more exciting as the bar gets raised. @moezeindtb Disturb the Balance: @disturbzbalance Disturb the Balance TremTrem Parody: @TremTremParody

Maan Balila Drummer

New band member

Jude Aldajani Guitarist

Marwan Ghaziri Keyboardist

New band member

Saif Mufti Bassist

DESTINATIONJEDDAH.COM 55

A R T S & E N T E R TA I N M E N T

brought to you by

ALBUMS

TO LOOK OUT FOR!

Fifty Shades Of Grey This album pulls it off perfectly by mixing new and old pop favorites. There are a few new original songs including tracks from Beyoncé, Sia, The Weeknd, Ellie Goulding, Skylar Grey as well as some classics from Frank Sinatra and Annie Lennox.

The Biggest Breakdowns of All Time

The Wanderings of the Avener

The Avener

5 MOST CHARITABLE CELEBRITIES

by Big Hass of Re-Volt

Taylor Swift Two Steps Wrong Majeed Feat Hamdan Al-Abri

That’s Love Oddisee

Umm El-Dunia Qusai Feat Sadat & Fifity

GAMES

One Direction

Beyonce Mortal Kombat Essentials The Crew The Crew redefines what you know about driving games and takes you on a relentless ride.

Seamlessly jump in and out of a massive network of fellow drivers, and build your crew of friends to take on heartstopping missions throughout metropolitans and natural environments all across America.

Teenage Mutant Ninja Turtles

Available on PS4, SR 279

Available on PS3, SR 199

56 DESTINATION JEDDAH APRIL 2015 ADVERTORIAL

Available on PS3, SR 99

Paul Walker

DOWNLOAD • DISCOVER • INTERACT

Ryan Lewis and Macklemore

MOVIES

NOW PLAYING IN THEATERS!

Kingsman: The Secret Service A spy organization recruits an unrefined, but promising street kid into the agency’s ultra-competitive training program, just as a global threat emerges from a twisted tech genius.

Hover Here !

Watch Aishah Al Banawi’s interview now.

NEW ON DVD National Geographic: The Photographs

Zumba Exhilarate 7 DVD Set

Special Price SR 9.99

BOOKS

The Architect’s Apprentice

Intelligence: The Creative Response to Now

By Elif Shafak SR 99.99

The Architect’s Apprentice is a magical, sweeping tale of one boy and his elephant caught up in a world of wonder and danger.

The Raid 2

By Osho SR 59.99

In Intelligence, Osho challenges the common conception that the best way to promote intelligence is to train the intellect. Intellect is logical, he says; intelligence is paradoxical. Intellect takes things apart to see how they work; intelligence puts things together to see the functioning of the whole.

Death Note: Vol. 1-13

By Tsugumi Ohba SR 434.99

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57

STYLE & SHOPPING

ETHICAL SHOPPING WITH MIN HUNA

Envelope Clutch- White small size SR 600

Brown big size SR 700

By Zareen Muzaffar

Min Huna means from here in Arabic and the second meaning of the same word denotes a starting point. Min Huna is a collection of bags created exclusively for events that promote community

58 DESTINATION JEDDAH APRIL 2015

services. Min Huna is the brainchild of two sisters, Dimah and Lama Mansour.

Dimah handles the business objectives, whereas Lama manages the concept and design aspect of their ethical

COURTESU PHOTO

Min Huna is a socially conscious brand that combines style, fun, fashion and ethics. Want to help society? Here’s how.

brand. They hope to raise community awareness towards ethical fashion and retail buying. Lama and Dimah believe that there is room for social consciousness and ethical buying in the Saudi retail fashion, and they want to be the purveyors of such an ethical brand.

“Our aim and goal is to create a collection in which Saudi culture and heritage is portrayed in a contemporary manner, in relation to modern trends,” said Lama.

Their first collection was a travel line designed with vintage Saudi stamps. The proceeds went to the home health care foundation to help patients in need. Their latest collection includes paper envelope clutches, an artistic endeavor that encourages buyers to practice their own creative style. The proceeds from sales are going to the Art Education Committee of the Saudi Art Council.

– Dimah Mansour

Location: Gold Moore Mall, Al Shatee District Timing: 5-10 p.m. everyday, except Monday.

Mob: +966-555244098 Email: info@minhuna.com @minhuna

The sisters created two collections so far; their annual collection, which debuted at Bisat Al Reeh bazaar in Ramadan and the latest collection, which they created exclusively for the Artlet pop up shop as part of 21,39.

Set of 3 pieces, SR 2000

60 DESTINATION JEDDAH APRIL 2015

We aim to create bigger collections and in return give back to the community even more. We also aim to create a diverse line which includes both casual and high end designs.

STYLE & SHOPPING

TRAVEL in STYLE

Are you off to a vacation any time soon? Why not get inspired by some celebrity travel fashion and hit your destined airport looking like a vision out of a magazine.

These celebrities prove that awesome airport style is possible.

By Sohila El Saadany

Miranda Kerr

is definitely suited for the runway considering how she dresses at the airport. The model has on a floral black and pink jumper suit. She covers her shoulders with a black leather jacket. She complements the outfit with a large maroon bag. Check those black pumps out; not everyone can go for heels at the airport, but Kerr sure does.

ar as looks like a st en she pairs wov d ai high waist pl an pants with exciting white blue pullover. The ts in pr e ig and be t es ch e th ss acro e pl give the sim ist. ensemble a tw it ps Gomez to k with a big blac f of d an g ba hand . es go she

Selena Gomez

62 DESTINATION JEDDAH APRIL 2015

Marion Cotillard

keeps it casual in a practical yet chic outfit at the airport.

The actress wore a powder pink knitted sweater on top of a grey and white striped t-shirt. Her jeans and sneakers must make it easier for her to manage around. The tweed bag adds a touch of glamour to her traveling outfit; after all she is an Oscar winner.

ham Victoris elaegBanet;ck so don’t

is alway less than expect anything even if it perfection of her e Posh Th is at the airport. in a ss le w Spice looks fla ith a dark w it su d re camel colo th. But it is pullover undernea ly grabs the the bag that real eetah printed attention. The ch indeed a is mega sized bag ort or not, irp A showstopper. ting around in Beckham is strut heels of course.

Jessica Chastain

shows how black will always be the king of colors. The actress wore an entirely black ensemble, a black blazer, black top, black pants and yup black shoes as well. Even her luggage and sunglasses were in black. Chastain knows she can never go wrong with black.

Shop The Latest Trends Now at

www.craze.com.sa va craze_official Tel: +966-12-6059898 Email: help@craze.com.sa

our 24/48 H y Deliver

STYLE & SHOPPING

brought to you by

WorkDarts Set SR 74.99

Post ideas and inspirations with our miniature replicas of the darts and dartboard you’d play with on a night out with friends. Double sided tape and magnets are both included for mounting.

Megaphone Mobile Speaker SR 94.99

Be the center of attention with this cool stylish unique Megaphone Mobile Speaker. No instructions required, just plug in the speaker to your device then power the speaker-switch ON and enjoy listening to your music.

Can be used on the go with your iPhone or Galaxy.

64 DESTINATION JEDDAH APRIL 2015 ADVERTORIAL

On-Time Wall Clock SR 189

Award winning for best design and design excellence, On-Time wall clocks offer you a simple wall clock that fits every modern interior. Be it a living room, bedroom, office or even your kitchen, On-Time wall clock comes in different colors to suit your taste.

7 in1 Screwdriver SR 29.99

Seven piece precision screwdriver set with a magnetic bit socket that holds bits securely in place. Ideal for small precise jobs at home or in the office.

Blink Keyz SR 25

Attach this to your keyring and you’ll never lose your keys in your bag again! Instead of rummaging about for them, just shake your bag and this keyring will light up and alert you to its position! It is motion activated, and lit by two super bright LED’s.

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65

STYLE & SHOPPING

CRUELTYFREE MAKEUP A handy list of ethical products/brands that are sold here in the Kingdom or can be delivered via online shopping.

By Zareen Muzaffar

The Leaping Bunny program and sign on packaging indicates that the product has not been tested on animals.

There are a lot of international brands that support this program. Some are not available in Saudi Arabia but can be ordered online through websites such as Sephora.

66 DESTINATION JEDDAH APRIL 2015

TOO FACED: Too Faced is the inventor of gorgeous shades of bronzers such as the Soleil Matt Bronzer and the currently very popular Melted Liquified lipsticks. Their innovative products are packaged very nicely and while you are out shopping don’t forget to check out their Chocolate Bar Eye Palette (16 matte and shimmer shadows scented with real chocolate).

Available at Sephora

NARS: Nars is popular not just for the ravishing colors and variety they offer, but it’s also part of the cruelty free program that goes against animal testing. Some of the popular items by Nars include the multi-purpose makeup stick that beautifully highlights, sculpts, and warms the eyes, cheeks, lips and body. Not available at the local Sephora but can be ordered online.

URBAN DECAY: Urban Decay is one of my

favorites as it’s not just ethical but also creates the amazingly long-lasting eye pencil known as 7/24 glide on. And who can forget that Urban Decay is the namebehind the very popular Naked Palette, the one stop collection for gorgeous eye shadows.

Available at Sephora

NAKED

NYX: NYX is a drugstore

brand that’s not just ethical but they deliver a range of colorful great quality products. Their soft matte lip creams are a must buy, the texture is smooth and the shades are long-lasting.

Their jumbo eye shadow pencil called Milk is a must have as it serves as a highlighter, primer and doubles as an eyeliner and eye shadow as well.

Available at Centre Point

NAKED 2

NAKED 3

LUSH: Lush is an

established brand and popular due to their amazing fragrances and quality. Their products are hand made and not tested on animals making them part of the cruelty free products. Try their bath and face products; they come in small amounts so you can enjoy the freshness without compromising quality.

COURTESY PHOTO/HUFFINGTONPOST.CO.UK

LIME CRIME: If you’re

looking for a pop of color, try out Lime Crime. Their shades are bright, vibrant and lively. This brand was started by Doe Deere and can be ordered online.

Check out their color swatches on Instagram and if you’re in the mood for some bold makeup, their matte shades are the go to option.

Where to go? As mentioned above there are some ethical brands such as Nars, Tarte, The Balm or Lime Crime that are not available in stores. But not to worry, there are some great home based businesses (primarily run by women) that can deliver your favorite brand of ethical makeup (pick up option is available too). Check out the following Instagram accounts for further information on how to order. @Bello24shop @RoseGold_shop @elegant_Makeup @LimitedEditionsKsa @GlamourBeautySa

DESTINATIONJEDDAH.COM 67

STYLE & SHOPPING

ONE ON

ONE WITH DR.

ALAA AREF In the world of cosmetic procedures, Dr. Alaa Aref’s name resonates due to her impressive career path and efficient proceedings. DJ sat with the successful doctor to know more about the art of body contouring.

Cosmetic dermatology is a beautiful mixture of art and science.

How did you start your medical career?

I started my career after I graduated from medical school at King Abdulaziz University. I did my MSc in clinical dermatology from King’s College in London, and that is where I grew more passionate about this specialty. I came back to Jeddah and joined the Saudi Board in dermatology and then became a licensed specialist.

I was also accepted in Mount Sinai Hospital in New York where I sub-specialized in cosmetic and procedural dermatological surgery and liposuction. During my training, I met amazing dermatology experts, attended conferences and participated in many international events that equipped me with the right tools and enriched my skills in a short time.

68 DESTINATION JEDDAH APRIL 2015 ADVERTORIAL

Why did you choose cosmetic dermatology in particular?

My hobby has always been drawing facial features.

I have always wanted to use my knowledge, artistic taste and painting abilities in my career. In the field of cosmetic dermatology, I treat the skin, hair and nails using treatments that are meant to improve a patient’s appearance rather than treat a disease. This is a combination of both art and medicine.

Skin, hair and nail matters fall under a dermatologist’s domain.

You are a liposuction specialist.

What intrigued you most in this area?

A lot of people think that liposuction is an alternative to exercise and healthy eating. How do you respond to that?

It’s interesting how we can now reverse the clock and retain a youthful and fresh look. Liposuction or liposculpting are forms of art.

So to see the real life models who have undertaken this step live and represent my artistic touch means a lot to me.

What are some factors that people seem to disregard when it comes to liposuction?

As with all plastic surgeries, the success of liposuction depends on several factors like weight, age, skin elasticity and overall health. Weight in particular should be taken into consideration because it has to do with how the body responds under anesthesia.

What are the precautions to be taken before beauty surgeries such as liposuction?

Before approaching any cosmetic surgeries, make sure you are prepared mentally and physiologically. You need to ensure that the operating surgeon has the necessary

credentials and that you know enough about the procedure itself. Additionally before attempting any surgery, it is advisable to stop smoking since it delays healing.

You should also stay away from blood thinners like anti-inflammatory drugs, such as aspirin, a few days prior to the surgery.

What should be done during recovery from any cosmetic surgery?

For a speedy recovery, you have to drink lots of liquids.

You should stay away from stress and watch what you eat.

I also advise you to wear the binders for a month at least and to resume working out in two weeks.

It is not a treatment for obesity or a substitute for proper diet and exercise. It is also not an effective treatment for cellulite or loose saggy skin.

It is ideal for patients who are near their goal weight, but can’t lose hereditary pockets of fat that are resistant to diet and exercise. The procedure restores the attractive contour of the body and is done under local anesthesia. The removed fat can then be injected in other areas of the body to add volume like in the face, breast and buttocks.

Finally, how do you think your work has helped you become a better citizen?

I have developed a strong sense of commitment towards my community. I decided to be a health advocate to raise cosmetic awareness. I believe that my real mission is to help women and make them more aware of their skin’s health.

I am also a health advocate for women and even men to help them in relation to cosmetology; because I believe how you look reflects how you feel and subsequently how you give back to community.

Mob: +966-582016256 Email: dralaaaref1977@gmail.com dr.alaa_aref

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69

DINING AROUND TOWN

DINING SCOOP McDonald’s Celebrate National Breakfast Day

PIC

K OF THE M

TH

INSTAG

M

ON

RA

McDonald’s Saudi Arabia energizes the community’s morning on National Breakfast Day by handing out 1,000 free Egg McMuffins at each of their breakfast-serving stores.

House of Salads House of Salads, by Sarah El Azzah, offers fresh healthy salads. Her menu is not just healthy because she offers salads; her ingredients are carefully picked to ensure a low-calorie, guilt-free and fulfilling meal.

Mob: +966-500158188 Instagram: @houseofsalads 70 DESTINATION JEDDAH APRIL 2015

You’ve Got to Try Emerald Nuts Emerald Nuts are delicious and they come in a variety of flavors. We recommend the natural cashews and almonds, and from the flavored ones try the dark chocolate almonds. They’re probably available in more locations around town but we saw them at Manuel Supermarket.

THEIR PACKAGING IS VERY CONVENIENT!

IHG Launches New Menus

IHG (InterContinental Hotels Group) launched new snack and fruit cocktail menus for its lounges across Saudi Arabia.

IHG hotel brands are InterContinental, Crowne Plaza and Holiday Inn.

77 Burger & Pizza Opened

Crowne Plaza

InterContinental

Holiday Inn

Seventy7 Burger and Pizza opened last month. They’re located at the U shape center in Rawdah Street. Try their signature 77 burger and let us know what you think.

RECOMMENDED DISH

Roasted Garlic Sirloin from Applebee’s Garlic-marinated sirloin with a side of sautéed onions, served with herb potatoes and a grilled Portobello mushroom filled to the top with creamed spinach sprinkled with Parmesan cheese. Sounds perfect doesn’t it?

DESTINATIONJEDDAH.COM 71

DINING AROUND TOWN

Impeccable Dexterity and Scrumptious Tastes

Contemporary Chinese fine dining restaurant, Noodles at Rosewood Jeddah, unveils their new and revamped menu.

Offering a host of delectable dishes from different regions of China infused with flavors to appeal to local taste, the revamped menu has become a quick favorite among fine dining enthusiasts. With a new Chinese chef at the helm, Chef Meng Zhao with his vast expertise in the Asian culinary field is bringing to Jeddah a unique gastronomical experience from the Far East.

72 DESTINATION JEDDAH APRIL 2015 ADVERTORIAL

The dĂŠcor at Noodles restaurant carries authentic Chinese elements that are minimalistic and elegant.

While at the same time the impeccable service by the team of polished wait staff, along with breathtaking views of the Red Sea enhance your dining experience. The restaurant’s accessibility and ambience makes it an ideal destination for a family meal, business luncheon or a centralized social gathering spot.

Through the open kitchen, the chef prepares the celebrated La Mian (hand pulled noodles) in front

of diners. He pulls, twists and rolls the dough into strands and repeats the process until the elasticity reaches that perfect pulling point, leaving diners in awe. The luscious La Mian is delectably supple and full of flavors making it appealing even to the least adventurous pallet.

Known for its handcrafted dim sum, Noodles is becoming one of the most popular dim sum spots in the city. Here you can expect nothing but exquisitely handcrafted items put on your table for your indulgence.

The signature dish at Noodles restaurant, the Peking Duck, is surprisingly crisp and tender.

Fire roasted the archetypal Chinese way, it is served with Chinese pancake and hoisin sauce which perfectly complement the succulent dish.

Not to miss is the Kung Pao Chicken.

Balancing and highlighting the sweet and piquant flavors into a sensational experience, this is a masterpiece.

The perfect combination of chicken cubes, peanuts and peppers brings out the intrepid flavors of a traditional favorite.

A chef specialty at Noodles is the wok-fried lobster. Diners can themselves pick a live lobster and watch the chef prepare it right in front of them. Carrying bold colors and an enticing aroma, the lobster is a tantalizing indulgence.

The Zha Xian Nai is the perfect way to end your gastronomical dining experience. A sugary combination of fried coconut and soya milk, which is crisp on the outside and supple on the inside.

The Fen Si Pumpkin is another popular dessert at the restaurant. It is made from deep-fried caramelized pumpkin that is embellished with crispy glass noodles giving a taste that is saccharine yet delightful.

Noodles restaurant also has exquisite business lunch offerings from Monday to Thursday. For those looking for a romantic dinner, a supremely crafted menu and embellished private booths await couples willing to enjoy a one of a kind dining experience.

Location: North Corniche Rd. Web: rosewoodhotels.com Tel: +966-12-2607111 /RosewoodJeddah @RWJeddah

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73

DINING AROUND TOWN

REVIEW

JAREESH CUISINE Jareesh Cuisine is a home business project that emerged to light through Abu Sufian’s support for his family.

By Ahmad Mesawa

Opening up a restaurant wasn’t a new idea to the Abu Sufian family. Um Sufian used to cook local dishes from her region (Hail) for about 10 years. She was so good that friends and relatives kept encouraging them to open their own place. During the past years they took orders and prepared food in their home kitchen. After the business agreement Abu Sufian proposed to his family, Jareesh Cuisine launched at the end of 2013.

74 DESTINATION JEDDAH APRIL 2015

Abu Sufian, Owner

STAFF PHOTO/ MOHAMED FAWZY

Abu Sufian wanted to fulfill his family’s passion for food by collaborating and creating something that would make them self-reliant as well as financially stable.

He thought of helping them build up a restaurant business that they would run under his supervision. The income would be used to finance their new venture.

The restaurant’s name is unique, thanks to Sarah who studied French literature. She convinced her family to adopt a name that combined the local cultural environment with a French twist.

Sally, Abu Sufian's other daughter also chipped in her ideas from her specialty and experience in interior design.

She did an amazing job combining the local theme with modern touches. It was only in April 2014 when they started marketing the new business online through social media activities.

The restaurant itself is just a front shop for home cooked local dishes inspired by the northern region. There were some doubts about the customer’s acceptance for this type of food in the western region due to cultural differences.

The place offers a seating area for singles only and is decorated very tastefully.

The freshly cooked meals are prepared daily in Um Sufian's home kitchen and then delivered to the restaurant location where they are sold.

I strongly recommend trying their homemade Tahini Chili Pepper. It’s going to complement your meal perfectly.

The cuisine serves traditional northern region dishes such as Jareesh, Qursan, Margog and Hanini. For those who are wondering what the difference is between central and northern region Jareesh, it’s simply the amount of Loomy (black dried lime) added to the recipe.

The cuisine is located in Al Basateen district, at the end of Prince Sultan Street towards the north. Then you head west from Al Basateen Street and you will find the shop on the right.

Jareesh Margog

Um Sufian, her daughters and their friends are behind the home cooked dishes presented in Jareesh Cuisine.

Waraq Enab (Grape Leaves)

Kuromb Malfoof (Cabbage Roll)

Musamanah

The Author: Ahmad Mesawa, food critic and a member of the Association of Food Journalists (AFJ). @ahmadmesawa

DESTINATIONJEDDAH.COM 75

DINING AROUND TOWN

MASOOB

take on

Destination tried out some masoob dishes from around town. Masoob is one of the famous dishes in the Kingdom, it usually ranges from SR 10 to 15. It originated from Yemen to become a traditional meal a lot of people enjoy.

By Mohamed Fawzy and Sohila El Saadany

THE DISH IS A MIXTURE OF

or fried bread

banana

cream

honey

date

It is indeed calorie packed, but oh so worth it.

Banana Party

The banana masoob is one of Abu Zaid’s classics. The taste of the bananas is really prevalent. The mushy fruit with the honey makes the masoob gooier but does not make it excessively sweet.

So those without a sweet tooth can enjoy it too.

Abu Zaid opens from 8-11a.m then from 5-12 p.m.

RATING: DOWNLOAD • DISCOVER • INTERACT 76 DESTINATION JEDDAH APRIL 2015

STAFF PHOTO/YASMIN OUF • MOHAMED FAWZY

ABU ZAID

AL QARMOOSHY

Full Blast

Bananas with cream and honey masoob from Qarmooshy is a great breakfast meal. It is not advisable for dinner however, because of its heavy energy boost. The dish will be an even greater hit if more honey is added, since it acts as the paste that keeps the bananas and cream fused together.

RATING:

Moisty Munch-on

AREEKAT AL DEERA

The ghee masoob from Areekat Al Deera is a treat. All flavors are equally distributed to make a full meal. This masoob has to be warm because its warmth makes the taste linger longer and engulfs the taste buds in buttery glee.

RATING:

Spongy Delight

Chewy Cheese

ATAYEB AL HIJAZ

MASOOB DEERTNA

Areeka is masoob with a twist. It is the salty version of masoob since it is mixed in with cheese. Any type of yellow cheese would do, but Masoob Deertna normally goes for cheddar.

Atayeb Al Hijaz’s date masoob merges the bread, dates and honey together to make up a delectable masticated mix. With its constituents, there is no doubt this plate is high in calories, but it will give people more incentive to shed those calories off through exercise.

RATING:

RATING:

DESTINATIONJEDDAH.COM 77

DINING AROUND TOWN

BOOK We’ve got great news for you! Last month marked the launch of YoTable.com, which will allow you to reserve a table whenever you want with just a few clicks.

By Anousha Vakani

Brought to you by the mastermind behind Jeddah Food, Rashed Islam, along with Reda Islam and Mahmoud El Said, YoTable.com is bound to transform your dining experiences completely.

Some restaurants already added to the website include Shababik, the Leylaty Group restaurants, Park Hyatt Jeddah’s Andalusia and Nafoura, Rosewood’s Noodles, Habbsurg and Ginza I Chome, the Bellevue Group’s Ajji and Lumiere, along with top divning locations at the Hilton and Waldorf Astoria.

78 DESTINATION JEDDAH APRIL 2015

Now!

Navigating YoTable.com is as simple as it gets. All you have to do is sign up and register your email and mobile number and you’re all set to start browsing through hundreds of restaurants across the city sorted by price range, cuisine, dining offers and amenities.

You’ll even be able to look through photos, reviews and other details. Once you’ve decided your venue, select your date, party size and time and hit Book Now. Your booking request will be passed on to the manager of your chosen restaurant and once the restaurant has confirmed, YoTable.com will

automatically send you an email and SMS to confirm your reservation, then all you have to do is show up at your venue and “yo table” will be waiting for you! Just don’t forget to log on to the website again after your meal and leave a review for other users.

YoTable.com plans to expand to Riyadh and other cities of the Kingdom, as well as across the Gulf. This unique website is launching courtesy of HajzTawlaty EST, and is meant to “revolutionize online table booking for restaurateurs and diners” Web: yotable.com Email: book@yotable.com

DESTINATIONJEDDAH.COM 79

H E A LT H Y L I V I N G

An Exercising Experience for Everyone Arena has cemented its name as one of the most successful martial arts and CrossFit institutions in the Kingdom with its fitness programs and its dedicated coaches. Not only has it left an impact on adults, but on children as well.

Arena is a Saudi brand that gained international acclaim for its mixed martial arts (MMA) fitness activities.

Arena Heroes is the MMA facility for children; it helps them reach their full potential and develop their stamina, strength and complete sense of respect. Arena and its Heroes are affiliated with American Top Team, one of the largest and most prestigious MMA academies in the USA, which runs the curriculum and ensures the correct structure for each MMA class.

80 DESTINATION JEDDAH APRIL 2015 ADVERTORIAL

It is not about becoming a martial artist in the gym, it’s about being a better human.

— Coach Stefan

Coach Stefan responds to parents who fear that MMA is violent, “I teach children the art of fighting so they can actually avoid it. Children learn how to deal with confrontation; they understand what techniques to use in order to defend themselves without necessarily hurting their attacker.”

Parents at Arena are delighted with their children’s character development.

Dr. Arwa Jamjoom tells us, “What made me think of jiu-jitsu was his personality; he doesn’t like fighting or confrontation at all. And because boys’ world is harsh with a lot of bullying at school and such, I had to teach him how to defend himself.”

Ahmed Hafez is another parent who recognized the change in his son’s demeanor. He elaborates, “He gained confidence, self-discipline and a sense of time management from the sport. He definitely changed.

It all comes down to how he is trained. The instructors here are allprofessionals and know what they are doing

They tell the children this is a submission sport and it is for defending themselves in certain situations only.”

Another mother points out how sports have altered more than just her children’s dietary regimes. She clarifies, “My kids eat healthier now, they make sure they don’t waste their efforts on junk food.”

Arena aims at emphasizing the significance of sports to everyone, not just its own participants. One of its projects to encourage people

to work out more included sending staff members to the walkway, where they would conduct free exercising classes to the public there.

Another activity Arena plans on doing is a weight loss challenge for charity. Wherein different staff members would lose weight and then exchange the amount of weight lost into money that is given to charity later.

Tel: 920027362 Web: arena.sa @arenasaudi

ADVERTORIAL DESTINATIONJEDDAH.COM

81

H E A LT H Y L I V I N G

Basics and fundamentals of what should be incorporated in a functional training regime consisting of fitness, strength, flexibility and power.

By Rob Seagreen, Fitness Director at Arena MMA and Fitness Center

Functional fitness is definitely the way to train now and top athletes all over the world acknowledge this. You will see more and more top sports teams using training methods never used before, such as primal movements, bodyweight training, calisthenics, plyometrics and flexibility. Bodyweight training is available to everyone and there is no longer the “I can’t afford gym membership” excuse.

Not only does this improve strength, it also improves core strength. Core strength and flexibility is what gives you the ability to do all those lovely gymnastics moves you see people doing.

This is calisthenics!

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But what if your balance is not that great?

You fall over when you stand on one leg, never mind trying to do a handstand. Well, as Charles Poliquin states, “in adults, balance can be regained, not taught. If you don’t already have balance skills by age 12, you’re not going to improve dramatically as an adult. It’s a waste of time.” This is often sold as “core training,” which is essentially like saying diet Pepsi will help you burn fat!

It’s never going to happen.

The reality is, in order to improve your strength, you need to train strength.

What stops you from falling over is the lack of strength in a specific area. Your core consists of anything that stabilizes you; your ankle, glutes, midline, hip flexors, etc. Any muscle that needs to be activated in order to keep you from falling over like a baby trying to take his first steps is your core stability.

SOURCE PHOTO/ TRAINSLEEPEATREPEAT.FILES.WORDPRESS.COM

SOURCES: STRENGTHSENSEI.COM/STRENGTH-SENSEIS-BLOG-BALANCE-TRAINING-YES-OR-NO/#IXZZ3MK2NI0Z2

WHAT DOES A GOOD SESSION LOOK LIKE?

DESTINATIONJEDDAH.COM 83

Another great tool for improving strength is suspension training.

Suspension training creates an unstable platform on which to train and forces you to activate the stabilizers around the joints and trunk. For instance, if you did a push up on the floor, you would be on a nice solid surface that would enable you to push yourself up with ease. However, if you were to suspend yourself on two TRX suspension trainers, this involves a whole lot more focus and stability.

Your brain goes into overdrive sending signals to all ends of the body to try and prevent you from falling and injuring yourself. Your glutes and quads tighten up, trunk goes into a solid spasm and arms start shaking like you are breaking ground on a new build site with a hydraulic jackhammer (Total Recall comes to mind). Now you are testing your strength.

I love to challenge the bodybuilders to suspension and bodyweight challenges because the bigger they are, the harder they fall.

Lunges

Single arm row and reach

Push-ups

Push-up with pike

Low row

Rollouts

(alternating legs with 10–12 reps each)

Plank with side tucks

to Hover Here e don see how it’s EW MOVES

WHAT N SHOW US HARE IT DO AND S N A YOU C D

IONJE

AT @DESTIN

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DOWNLOAD • DISCOVER • INTERACT

SOURCE PHOTO/ ECX.IMAGES-AMAZON.COM

HERE IS A GREAT WORKOUT USING ONLY THE TRX. Repeat the workout 5-6 times doing 10–12 reps on each exercise.

Pain & Headache Center

H E A LT H Y L I V I N G

Matthieu Ricard, dubbed “Happiest man in the world,” is a western Buddhist monk and avid meditator.

MEDITATION

WHY DO IT & TIPS TO GET YOU STARTED

By Hibatalla Elshafie

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Download Headspace

Start with the “Take 10” program which means doing 10 minutes of meditation for 10 days, then take 15 and so forth.

Adapt

Do what works for you; it could mean 5 minutes with your office door closed, sitting on your chair.

Don’t pick a time, just do it

Whenever you find yourself able to be alone in a quiet place for 15, 10 or even five minutes; close your eyes and go for it.

SOURCE PHOTO/MATTHIEURICARD.ORG

Excluding exercise and a good diet, meditation is the key to your brain’s health. The most profound effect meditation has is stress reduction as it lowers Cortisol, which is the hormone our bodies release when stressed. As a result, people who meditate noticed healthier blood sugar levels, improved memory and even better looking skin! So that now we are on the same page. Let’s get you started.

Mindful Meditation

By Nadwa F. Zahid

Mindful Meditation is a conscious awareness of our current thoughts, feelings and surroundings – and accepting this awareness with openness and curiosity in a nonjudgmental way. Simply put it means focusing our attention on non-doing!

Researchers and neuroscientists have now confirmed that the health benefits of mindful meditation include: self-control

improved concentration Get others involved

Get a friend, sibling, spouse or anyone you feel would be a great partner on board on this project. You will encourage and support each other.

Though I’ve once decided to involve my siblings in a meditation session; which turned into lets-laugh-andvideotape-her-with-hereyes-closed-session. So choose carefully.

Keep a log

I recommend using LIFT app, which is a habit building and tracking app. Keeping a log helps in developing meditation as a habit; not a stint.

perceptual sensitivity self-esteem memory reaction time empathy It has also been proven to reduce stress, anxiety, depression, headaches and high blood pressure.

Meditation is easy to do, but it needs practice and discipline.

Sometimes the mind is still and sometimes it’s busy. The more you practice to breathe consciously the more relaxed, at peace, aware, alert, focused, capable and productive you will become. Ultimately you will have a deeper understanding of yourself.

Consistency and patience make meditation easier.

Nadwa Zahid is a personal development consultant and meditation teacher.

Email: nadwa@nadwazahid.com

DESTINATIONJEDDAH.COM 87

SPIRITUALITY

5 Easy Steps to be

a Decent Human Being Are you lost when it comes to becoming a better person? We have you covered! Here are five easy ways to improve yourself.

By Johara Al Mogbel

Being human is hard. We understand if you sometimes slip up in your bid to be a good person. Really, we do. That is why we’re writing this guide for you, all easy steps and no pressure. Follow our guide and become a better person, while helping to cultivate politeness in those around you.

Step One:

Say thank you. If someone opens a door for you, thank them. Showing gratitude costs you nothing and helps you gain the other person’s respect! It’s a win-win situation.

Level Up: Open the door for other people.

SAY THANK YOU

Trash goes in the bin. It’s easy to say, but how often do we listen? No one likes looking at trash in their city.

Think of the future of the planet. Think of the children.

What sort of example do we want to set for them?

Level Up: Should you happen upon other less decent human beings’ trash, dispose of it.

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STAFF PHOTO/MOHAMMED FAWZY

Step Two:

When I look at a person, I see a person - not a rank, not a class, not a title.

— Criss Jami, Killosophy

Step Three:

Park with etiquette. The handicapped have it hard enough as it is. If you aren’t handicapped, be grateful and find a non-handicapped space. Also, don’t take up two parking spaces with one vehicle. Doing so makes you look greedy.

Level Up: Hand your perfect parking space over to a family that has been looking around for a while.

Step Four:

SOURCE PHOTO/ALARABIYA.NET

Respect lines wherever they may form. Organized lines, whether at the mall or your local supermarket, ensure that each person is treated fairly. Also, they often allow you to buy what you need and leave much more quickly.

It is when individuals don’t respect lines that people feel mistreated and are forced to wait longer than necessary.

Step Five:

Tip well, live well. Here’s the thing; when a server goes beyond his/her duties to be helpful, he/she’s enhancing your enjoyment of a night out. A little gratuity in the way of thanks costs you almost nothing, makes a big difference to your server, and helps ensure that you and other tippers like you will enjoy good service in the future.

Level Up: Allow someone with a few items to have your spot if you have a large number of items.

There you have it!

Easy, simple ways to impact the world and make it a better place. Follow these five steps, and you’re on your way to being a better person.

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SPIRITUALITY

THE KINGDOM OF HUMANITY:

SAUDI ARABIA GIVES BACK

Second flood relief convoy in Pakistan.

There tends to be a repetitive monologue in the press when it talks about our country abroad. As a general rule of thumb, Saudi Arabia is either depicted as an evil money hungry oppressor, or an overbearing money hungry ignorant oil barony.

Sometimes, if the media needs a scapegoat, we’re depicted as both just for fun.

By Johara Al Mogbel

Iftar packages distribution.

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Add the inherent Islamic practice of not touting the charity you give -which the government follows to an extent- to the lovely mix and you end up with the Kingdom’s most well hidden secret: the extent of its giving.

SOURCE PHOTO /KARCPP

School aid distribution to Pakistan.

The truly dejecting aspect of the entire issue isn’t the stereotype we’ve endured for years now. The award for that goes to the fact that Saudis themselves, after reading countless accounts derogating them and their homeland brought about by political and cultural differences with western countries, have begun to believe what’s being said about them.

FAC T

bia has Saudi Ara e largest one of th rian n huma ita in ts e g d bu . the world

From governmental sectors to private citizens, the generosity that Arabs are historically known for is embedded deep in the culture, regardless of individual inclinations. From helping conjoined twins to sending supplies to disasterstricken areas, there isn’t a limit on what’s being given; there aren’t any talks of loans to be paid back.

SOURCE PHOTO / SPA . WFP MOHAMMED ALBAHBAHANI

Saudi Arabia basically gives out like a benevolent grandfather with his offspring, or a post-ghosts Scrooge. We accessed the foreign aid list that started in March 2014, thinking we’d add it to this article, and it was long enough that we abandoned any thought of doing that.

Iraqi girl sits next to her family food ration.

Syrian refugee aid food baskets.

FOR EXAMPLE: SR 65 million donated to Solidarity Campaign for Syrian Children. $5 million in aid to an Indian university. $270 million Saudi-funded road in Jordan.

The Saudi Embassy to Lebanon paid the rent for 1,000 displaced Syrian families in Lebanon to the tune of approximately $1.8 million.

On July 1, King Abdullah, may he rest in peace, ordered that $500 million was to be given to Iraqis in humanitarian assistance.

10 million polio vaccinations to Pakistan.

60 tons of dates to the World Food Organization for 30,000 families in the Philippines.

5,000 houses are being constructed in different flood-stricken areas in Pakistan.

The government is also a big advocate of social responsibility in the country, and has made it an important priority to enforce and encourage a sense of goodwill in corporations and the private sector.

Education is largely encouraged.

There’s an open exchange and scholarship program that allows Muslim students from abroad to study Islamic Studies in most of the state colleges, as well as a special allowance for Syrian

refugees to be accepted in any public educational institute that was decreed two years ago.

The King Abdullah’s Relief Campaign for Pakistani People distributed thousands of school bags among children studying with Read Foundation.

This uncovered side to the Kingdom shows through the willingness to help other nations in need, without prerequisites or much fanfare. It also displays what it means to have a constitution steeped in Islam, the belief that you must give, and that when you give your right hand should not know what your left hand has given.

Chin up, Saudis!

There’s so much more to our country than meets the eye. You just have to know where to look.

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SPIRITUALITY

BENEFITS OF BEING A

By Wajid Akhter

1. MAKES YOU MORE

ORGANIZED

A dedicated volunteer is someone who has little time to squander. They can’t afford leaving things to the last minute. They need things planned, schedules put in place, deadlines met so they can make the most of their precious time.

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2. ENCOURAGES

SELF-ASSESSMENT

It is only when you open the doors to constructive criticism, that you are able to make changes that allow you to be the best volunteer you can possibly be and make changes that benefit others. Keeping detailed accounts – for any welfare organization as well as individuals– is not just a commitment to transparency, but a realization that true selfimprovement can only take place after self-assessment.

We aim to be our own harshest critic and strongest competitor.

SOURCE PHOTO/CORNELL-BROWN-PENN.AC.UK

Volunteering encourages individual as well as collective social responsibility. Here are ways that volunteering encourages those who are involved to become more productive Muslims.

3. PROMOTES HEALTHY

COMPETITION

When the Prophet was asked whether the verse in the Quran, “And those who give whatever they (have to) give while their hearts are trembling” referred to people who committed sins, he replied: “No. They are those who fast, pray, and give charity whilst fearing that (these deeds) may not be accepted (by Allah). They are those who compete with one another in good deeds”[Bukhari].

There’s nothing like friendly competition to encourage people. The Prophet knew this and utilized it himself to great effect in the battle of Hunain and during other occasions throughout his life. We should encourage Muslims to compete with each other in a way that encourages excellence whilst fostering brotherhood.

5. GREAT MOTIVATIONAL TOOL

“The Prophet said, ‘An orphan’s guardian and I, whether he is a relative or a non-relative, will be like these two in the Garden,’ and then he indicated the index and middle fingers.” [Sahih Muslim].

Even the best of us can find our desire to gain more

productive habits is hard to maintain all the time. This is because despite knowing the benefits of good deeds, they are still centered on our own selves. On the other hand, if we focus on helping others sincerely for helping fellow humans and seeking Allah’s pleasure, the effort intensifies.

For example, which of these scenarios would you be more motivated for:

1

2

If I ask you to lose 5 kilograms so that you can be more healthy

Or if I ask you to lose 5 kilograms because if you don’t, you cannot provide bone marrow for your ill younger brother?

SOURCE PHOTO/ PROCRASTINUS.COM • 1STWEBDESIGNER.COM

4. PROVIDES A VISION

Productivity is pointless unless it is aimed in the right direction and there is a vision to your actions.

While being productive and organized is important, the ultimate importance is given to the vision, or end goal. Your own vision should be pushed relentlessly at every level, every meeting and every minute.

In the former you will find a hundred excuses, but in the second you would do within two weeks. Similarly, volunteer work shifts the focus from us as individuals to us as a nation. /ProductiveMuslim @AbuProductive

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T R AV E L T R E N D S

TRAVEL NEWS Zaya Nurai Island

Zaya hospitality recently opened their flagship resort, Zaya Nurai Island in Abu Dhabi. The resort consists of 32 boutique villas as well as 23 residential villas and beach estates. It’s a 10-minute drive from Saadiyat Island and features a beach, outdoor pool and gym. In addition, free access to Wi-Fi is available in the resort.

Porsche Panamera to Greet VIP Guests Following the partnership between SAMACO Automotive- Porsche Division and the Saudi Private Aviation, VIP guests arriving at the private aviation terminals in Jeddah, Riyadh, Dammam and Madina will be chauffeured by either a Porsche Panamera S or Panamera 4S. This partnership aims to provide VIP guests with a high level in both comfort and performance.

RAMADAN IN PARIS Le Royal Monceau Raffles Paris offers great opportunities for Muslims during Ramadan. The hotel has embraced Ramadan and is extending services through Arab hospitality by providing some of

the favorite Middle Eastern cuisines for breakfast and suhoor. Nuts and dried fruits are provided during the non-fasting times as snacks as well as Arabic television channels in all rooms and suites.

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STARS ON BOARD (Starting from SR 2,820)

A five-day cruise in Europe starts from Rome, Italy visiting Marseille, France then to Barcelona, Spain and ending at Genoa, Italy. All Star concerts are free of charge to guests and the stars include Najwa Karam, Nancy Ajram, Ma Fi Metlo, Im Hussein and others. The rate also includes meals in the complimentary dining venues, accommodation, on-board activities and evening shows.

Web: portfoliotravel.net

FLYNAS LAUNCHES DAILY FLIGHTS BETWEEN RIYADH AND CAIRO

Flynas announced that starting April 29 it will operate daily between the two capital cities making it a major player in connecting the two countries.

Switzerland aspires to attract more travelers from the GCC. It offers them a brand new experience, The Grand Tour of Switzerland, where tourists will visit the most cultural and scenic places over there.

Switzerland has attracted a high number of GCC visitors in 2014 and aims at attracting even a higher number this year.

Air Arabia introduces Airewards

Switzerland Attracts GCC Travelers

Non-stop Flight from Jeddah to Al Ula

Saudia Airlines recently announced that flights to Al Ula from Jeddah are now available non-stop.

Al Ula is located approximately 380

Air Arabia recently announced the introduction of their new loyalty program, Airewards. Air Arabia is the first low-cost carrier to introduce a loyalty program in the MENA region. Joining Airewards is free and open for everyone and members can earn points with each flight they take with Air Arabia.

kilometers north of Madinah. The city is known for Madain Saleh, the Nabataean city of Hegra, which is the first World Heritage Site in Saudi Arabia as announced

by UNESCO in 2008.

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T R AV E L T R E N D S

SEVEN WAYS TO ENJOY ISTANBUL,

THE WORLD’S CAPITAL

Napolean Bonaparte once said, “If the earth were a single state, Istanbul would be its capital.”

By Tharik Hussain

Straddling two continents, the former center of the Ottoman Empire has staged some of history’s most spectacular clashes and remains the home of oriental romance, legends and stunning architecture.

Meanwhile modern Istanbul is a buzzing hive of excitement, culture and hipness. In fact, the unofficial capital of Turkey can seem a tad intimidating and a little overwhelming for anyone wanting to get the best out of it in one visit.

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But don’t worry; whether you want to check out the prophetic relics in the Topkapi Palace or hang out at a bohemian cafe in trendy Cihangir, Travel Trends has covered it in just seven.

1. Be Mesmerized by the Blue Mosque

The Ottomans knew how to build a mosque and the Sultan Ahmed is the most famous of them all, majestically positioned near the Imperial Topkapi Palace and the Hagia Sophia. Inside are more than 20,000 dazzling handmade blue Iznik tiles, which give it the ‘Blue Mosque’ title. The main hall is huge with visitors immediately struck by the immense central dome reaching 43 meters high at its center.

Blue Mosque

From every angle 200 colorful stained glass windows stream in rainbows of light while hanging low above the heads of worshippers are spectacularly large wrought iron chandeliers.

There is definitely something of a Byzantine church-feel about it all. This is hardly surprising as Sultan Ahmed I commissioned the mosque to compete in size and look with the Hagia Sophia, Byzantine’s greatest cathedral, which sits directly opposite.

2. Visit the Grandest of Bazaars for Antiques

The oldest part of the Grand Bazaar dates back to the middle of the 15th century and when eccentric Ottoman traveler, Evliya Celebi strolled through it in 1638 he counted 3,000 shops plus a further 300 in the surrounding caravansaries.

Celebi probably had his servant carry an umbrella around because back then it wasn’t covered. Today, beautifully painted arcades connect solid brick domes held up by white pillars above what is the largest covered bazaar in the world.

Grand Bazaar Antiques

Grand Bazaar Gate

Several gates displaying royal emblems of the Sultans who consecrated them lead into 61 streets dedicated to different trades. There are jewelers, carpet sellers, leather goods makers, ceramics and of course antique dealers sitting in their little ‘coves’ surrounded by history.

3. Classical Ottoman Art at the Old Book Bazaar

“I charge only $1 for each year,” declares Mehmet as I stare entranced at the two-framed pages from a 1,000-year-old Mamluk Qur’an.

The letters on the ancient manuscript are tall, elongated

Grand Bazaar Antiques

and black. They sit in a border of intricate gold geometric patterns; a genuine piece of Islamic antiquity for sale.

Most tourists come for the Turkish miniatures, delicate, colorful scenes hand painted by skilled artisans, some of whom can trace their studentteacher lineage right back to the Ottoman era.

Old Persian or Arabic books with no real value beyond age are used to paint miniatures in the classical style.

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“We buy old Persian or Arabic books that have no real value beyond age and we use each page to paint miniatures in the classical style,” explains Mehmet. “Only four real artists of any quality are alive in this field today. There is no appreciation for their skill anymore so not many are being trained properly,” he laments as he shows me a court scene painted by one of these real artisans. It is quite stunning.

4. Grab a Balik Ekmek (Mackerel Sandwich) and Cruise the Golden Horn

“This is the freshest fish in Istanbul,” explains the vendor, skillfully flipping mackerel fillets one by one on his hot plate. Perched on the end his partner is rapidly stuffing soft white baps with handfuls of lettuce and thinly sliced white onion. As soon as a fillet is the right color it’s lifted into a bap and handed to someone in the long queue waiting for their simple and delicious Balik Ekmek.

Biting into one causes an audible crunch from the crispy salad that complements the soft fleshy fillet - salted just right

Late Night bazaar

by the waters of the Marmara it swam in hours earlier. The perfect companion for a cruise up the Golden Horn which passes palatial buildings rubbing shoulders with crumbling Ottoman mosques, an old Albanian village in the hills, the modern Fatih Bridge and of course a view from afar of the world’s most romantic skyline.

5. Stare in Awe at the Hagia Sophia

Imagine you are a sixth century Christian fulfilling a lifelong ambition, a pilgrimage to the center of your world, Constantinople. Your head is filled with legends about the city’s mythical cathedral built by the Holy Roman Emperor Justinian. As you recall the

Aya Sophia

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Bosphorous Fish Sandwich

words of a returning pilgrim who claimed the church’s dome to be so immense only angels could’ve placed it there, you hear the first gasps of those sharing your boat on the Sea of Marmaris.

Rising from the horizon, the cupola of the pinkish red megastructure comes into view long before your eyes can make out even the city’s walls. It leaves you stupefied. Nothing in your world has ever compared.

Istanbul Capital: Ankara Currency: Turkish Lira Official Language: Turkish International code: +90 GET THERE

Cihangir Cafe

The UNESCO World Heritage site had the same effect on Sultan Mehmet II in the 15th century, who immediately turned it into a mosque, with minarets being added thereafter.

In the centuries that followed, the Hagia Sophia became the inspiration for most of the city’s iconic mosques, including the Blue Mosque.

6. See Relics of the Prophet in the Imperial Topkapi Palace

Everyone was queuing to get a glimpse of what is believed to be the Prophet’s tooth, beard strands, sandals and drinking bowl.

The authenticity of the relics are open to debate, but their significance to Muslims, normal and royal, has never been in question.

During the holy month of Ramadan for example, the Ottoman Sultan would pay a ceremonial visit to them as part of the Baklava Procession, named after the ancient Ottoman sweets that were handed out to royal soldiers at the event.

7. Gourmet Coffee at a Trendy Cafe in Cihangir

Huffing and puffing up the European Turkish streets, you will pass by little art galleries, ethical clothes stores and organic grocers, while every now and then the tall apartment blocks will give way to breathtaking views across the Bosphorous Straits into Asia.

Near the top, pick a spot like Cafe Susan to sip gourmet coffee and watch life go by in Istanbul’s trendiest suburb.

• Direct flights from Jeddah to Istanbul via Turkish airlines start at approximately SR 1,662.

MUST HAVE • Check if your nationality makes you elegible for an e-vhisa, otherwise you may need to visit the Turkish Embassy.

• Purchase an Istanbul card when you arrive. Only one is needed for everyone.

MUST DO • Read an Orhan Pamuk book before you arrive. No writer quite understands Istanbul like its most famous literary resident.

• Visit at least one of the numerous art galleries - Istanbul is Turkey’s art capital.

• Visit the Sulimaniye Mosque, built for Sulayman ‘The Magnificent’ by Ottoman master architect Mimar Sinan - this is architecturally the finest mosque in the city.

The Author: Tharik Hussain is a freelance travel writer, journalist and photographer who regularly contributes to magazines and websites across the globe. Tharik lives with his family in London, UK and also teaches Sociology and Media Studies.

Web: tharikhussain.uk /TharikHussainUK @_TharikHussain

Topkapi Courtyard

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EXPLORE KSA

THE QUAINT OTTOMAN FORTRESS AT USFAN

By Mohammed Mirza

Perched on a hill in the midst of a dramatic valley, Usfan fort is one of the last few Ottoman forts in the country.

Situated at around 40 kilometers from Jeddah, this well accessible and scenic fort is ideal for a day trip from the coastal city. The first view that we got of Usfan fort was heart stirring; it exuded a cryptic beauty that beckoned us. The imposing stone fort stands betwixt barren dark colored mountains and has meandering roads encircling the entire hill it stands on. The hill seemed to have been partially cut from one side to make way for the highway that passed around it. It has numerous roundels that have fortified ramparts running between them, most of which were surprisingly intact.

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It was late in the afternoon when we reached; the sky was turning amber in color. The weak sun lighted up the fort’s dark colored walls beautifully.

Constructed by the Ottomans using basalt rocks sourced from the valley, the fort served as a caravanserai for pilgrims

coming from the North for their annual pilgrimage.

Ideally built on the route between Makkah and Madinah, it even sheltered caravans of merchants and people traveling to other regions in Southern Arabia.

In bygone times, the area around the fort was filled with palm trees and water wells, the water of the latter was said to be sweet. Today the palm groves have long gone, but a few of the water wells still remain.

There was no visible sign of vandalism on its walls and was squeaky clean, devoid of even bats that could otherwise have made a home even in its innermost crevices. As we were walking past the crumbling ruins, across the lives of people gone centuries ago, we got a weird feeling, that prickly sensation on the back of the neck which makes people feel uncomfortable.

We climbed from the western portion of the hill making our way through a path that was filled with lose gravel and thorny plants. We then came across a set of uneven stairs that led us all the way to the top. The journey to the top was strenuous but exhilarating at the same time.

We made our way through the arched gateway, which was the only entrance to the fort and reached the bailey. It was shocking to see that none of the structures in the interior of the fort had survived.

The view from one of its windows.

We made our way through the debris of rows upon rows of rooms that looked like skeletons of some sad past.

Close to the center there was a peculiar looking vault, which led to the lower portion of the fort. Its steps were filled with rubble that barred its entrance.

We then peaked through the crenels that overlook the highway.

DESTINATIONJEDDAH.COM 101

From an elevated portion in the fort right near the exit we saw the trailing edge of the sun’s disk hide behind the mountains.

Following which we made our way out of the fort and the way down was much harder than we imagined.

The uneven stairs didn’t have a handrail and a gusty wind began to blow. Taking one step at a time we finally reached the base with a few cuts on our arms and feet by the thorny plants that were abundant on the hill.

HOW TO GET THERE From Jeddah head to the expressway that leads to Madinah.

Once on it you will come across an exit that reads Usfan. From there, keep heading straight and after about 30 kilometers you will come across a checkpoint. Continue driving for another 2 kilometers and the fort will be on your left.

COORDINATES: 21.916323, 39.339792

102 DESTINATION JEDDAH APRIL 2015

If you can brave a strenuous trek to the top, the Usfan Fort is a great way of combining heritage and adventure.

Totally worth the effort, it is one of the best vantage points to relive history, admire gorgeous sunsets and view beautiful vistas of the valley down below.

DESTINATIONJEDDAH.COM 103

EXPLORE KSA

A TRIP TO HISTORIC SAUDI:

CANAL ZUBAYDAH ANCIENT ARABIAN ENGINEERING

By Nisma Rafiq

An ancient underground canal system that has baffled engineers for years brought down with it water from outlying valleys to the pilgrimage sites of Mina, Arafat, Muzdalifah and Makkah. And it remained the main source of water to pilgrims for over 1,200 years.

After surveying, it was decided to bring the canal from Hunain Valley (the place where Prophet (PBUH) won the battle of Ghazwa-e-Hunain). It was an extremely difficult task, as it required large manpower, large funds and expertise.

The entire area of Hunain Valley was bought by Zubaydah. "For each stroke of spade and shovel,

104 DESTINATION JEDDAH APRIL 2015

I'm ready to give a dirham if needed," she said and the project was launched and completed over a period of three years estimating billions, which she paid personally.

The canal was brought down to Jabal Al Rehma in Arafat then to Mina and Muzdalifah. It was deteriorated and damaged with floods as well as wear and tear of time, and by 1950 its wells began to dry and the water of the canal stopped completely soon after. Today the remains of this historical canal mostly in the form of wells can still be seen on the side of Mount Arafat.

SOURCE PHOTO/

It all began when Zubaydah wife of the eminent caliph Harun Rashid went on a pilgrimage to Makkah after the death of her husband and noticed a water crisis in the Holy city. Many pilgrims were thirsty and parched. This grieved and troubled her, and as soon as she reached Baghdad she called for prominent engineers and surveyors from different parts of the world to dig the water canal in that area to solve the problem.

DESTINATIONJEDDAH.COM 105

AMERICAN 19TH CENTURY BURGER Prince Sultan St. Tel: 920019819 20 MINUTES BURGER Tahlia St. Tel: +966-12-6113187 AMERICAN CORNER Khalideya St. Tel: +966-12-6060188

TERRA PRIME Tahlia St. Tel: +966-12-6410204

LEAVES Rawda St. Mob: +966-564444928

TEXAS ROADHOUSE Tahlia St. Tel: +966-12-2617027

MAISON SO Prince Sultan St. Tel: +966-12-6901598

THE COUNTER Etoile / Al Malik Rd. Tel: +966-12-2754266

NESMA CHOCOLATES Arafat St. Tel: +966-12-2845820

BRAZILIAN

AMERICANO BURGER Prince Sultan St. Tel: +966-12-6976357

BRASA DE BRAZIL Al Andalus St. Mob: +966-549865555

APPLEBEE’S Al Andalus St. Tel: +966-12-6610012

RIO DE JANEIRO Sari St. Mob: +966-502330914

BLU BURGER GRILL Rawda St. Tel: +966-12-2614234 BLUE OCEAN Inside Fakieh Aquarium Tel: +966-12-6066144 BUFFALO WINGS & RINGS Prince Sultan St. Tel: +966-12-2901138 CHILI’S Al Andalus St. Tel: +966-12-6634760 FUDDRUCKERS Al Andalus St. Tel: +966-12-6686330 MUGG & BEAN Al Faisaliya Dist.

Tel: +966-12-6573333 IHOP Le Mall, Tahliah St. Tel: + 966-12-2617032 JOHNNY ROCKETS Astara Center, Tahliah St. Tel: + 966-12-6067308 OUTBACK STEAKHOUSE Tahliah St. Tel: + 966-12-2892990 RUBY TUESDAY Al Andalus St. Tel: +966-12-6501999 SHAKE SHACK Tahlia St. Tel: +966-12-2617042 SQUARE MEATER BURGER Khalideya Dist.

Tel: +966-12-6061441 STEAK HOUSE Etoile / Al Malik Rd. Tel: +966-12-6829955

CHOCOLATES AL PINA Arafat St. Tel: +966-12-6637005 ANOOSH Sari St. Tel: 920013222 BON BON Al Andalus St. Tel: +966-12-6697655 BOSTANI Tel: 920011994 CARAMEL Rawdah St. Tel: +966-12-6688527 CHOCOLAT Khalideya Dist.

Tel: +966-12-6068830 CHOCOLATE STUDIO Sari St. Tel: +966-12-6985222 CHOCOLINE Tahlia St. Tel: +966-12-2842846 CHOCOTALA Arafat St. Tel: +966-12-6644284 CHOCOMOOD Prince Sultan Rd. Tel: +966-12-6162111

PATCHI Corniche Rd. Tel: +966-12-6525961 VOILA CHOCOLATE Tahliah St. Tel: +966-12-6684343

COFFEE & TEA SHOPS COFFEE BEAN & TEA LEAF Khaldiah Dist.

Tel: +966-12-6928142

FAST FOOD BURGER KING Sari St. Tel: 920000002 DOMINO’S PIZZA Tahlia St. Tel: 920012345 HARDEE’S Tel: 920001213

MELANGE Tahliah St. Tel: +966-12-6695619

JAN BURGER Hera’a St. Tel: 920006765

MILLENNIUM Tahlia St. Tel: +966-12-6614664

JOE’S DINER Khalideya Dist.

Tel: 920005637

SOLEIL Rosewood Hotel Tel: +966-12-2607111

KFC Tahliah St. Tel: 920021111

TEATRO LOUNGE CAFÉ Tahliah St. Tel: +966-12-2610150

KUDU Khalidya Market Tel: 920006999

TEAYANA Rawdah St. Tel: +966-12-6062646

LITTLE CAESAR’S Tahliah St. Tel: +966-12-6749657

THE LOUNGE Park Hyatt Tel: +966-12-2639666

MCDONALD’S Rawadah St. Tel: +966-12-6510291

THE STORE Tel: +966-12-6106013

PAPA JHON’S Tel: +966-12-6614496 Al Sabaeen Dist.

UROMSHI CAFÉ Prince Sultan St. Tel: +966-12-6066668

DATES

GANACHE Rawdah St. Tel: +966-12-6601390

KINGDOM OF DATES Hera’a St. Tel: +966-12-6590838

106 DESTINATION DESTINATION JEDDAH JEDDAH APRIL APRIL 2015 2015

TAMRATY Al Murjan St. Tel: +966-12-6637995

HOT WAVES Corniche Rd. Tel: +966-12-6164744

BATEEL Red Sea Mall Tel: +966-12-2150144

ING COMO SO N

TALAH DATES Sari St. Tel: +966-12-6837887

DEERA CAFÉ King Rd. Tel: +966-12-2754491

DACTYLIFERA Prince Sultan St. Tel: 920008182

GODIVA Tahliah St. Tel: +966-12-2616630

NADIYA Panda/Bin Dawood/Al Musbah (Airport) Tel: +966-12-6066103

PANINO’S Tahliah St. Tel: +966-12-6676991 PERUVI Shate’e Dist.

Tel: +966-12-6923393 PIZZA HUT Obhur Tel: +966-12-2341962 SUBWAY Khalideya Dist.

Tel: +966-12-6063493

Check out our online listing and add yours!

BARNIE’S Tahliah St. Tel: +966-12-6696201

SULTAN AL BURGER Prince Sultan St. Tel: +966-12-6948686

CAPPUCCINO GRAND CAFÉ Al Hamra Dist.

Tel: +966-12-2891009

FINE DINING CROWNE GRILL Crowne Plaza Tel: +966-12-6611000

CASPER & GAMBINI’S Tahlia St. Tel: +966-12-6637979

GINZA I CHOME Rosewood Hotel Tel: +966-12-2607111

COOKSHOP Tahlia St. Tel: +966-12-6062750

LA CUISINE Palestine St. Tel: +966-12-6630363

DARDASHA Park Hyatt Tel: +966-12-2639666

LUMIERE The Bellevue - Al Shatee Mob:+966-555356373 SALMONTINI LE RESTO Al Hamra Dist.

Tel: 920001281 SOY Rawdah St. Tel: +966-12-6643414

HABSBURG Rosewood Jeddah Tel: +966-12-2607111 LITE BITE Madinah Rd. Tel: +966-12-2901424 ROMERO Abdul Maqsood Khoja St. Tel: +966-12-2630263

TOKI Laylati - Al Malik Rd. Tel: +966-12-6060606

SHADOW LOUNGE Rawdah St. Tel: +966-12-2614777

FRENCH BERT’S Rawdah Star Center Tel: +966-12-6606633

TERRACE LOUNGE Corniche Rd. Tel: +966-12-6995676

BRASSERIE LOUIS Teatro Mall , Tahlia St. Tel: +966-12-6680303

TAO LOUNGE King Road Tel: +966-12-6131893

CAFÉ LENOTRE Tahliah St. Tel: +966-12-2611222

TOASTED Rawdah St. Tel: +966-12-2616747

CRÊPE CAFÉ Stars Avenue Tel: +966-12-2754570

UPTOWN 966 Al Andalus St. Tel: +966-12-6652552

DELIFRANCE Prince Sultan St. Tel: +966-12-2567196

ZODIAC Palestine St. Tel: +966-12-6607548

LA CRÊPE DORÉE Red Sea Mall Tel: +966-12- 2150462

ICE CREAM FRESHI ICE STICKS Mob: +966-537766117

INTERNATIONAL

FROZEN YOGURT Hera’a St. Mob: +966-549353316

AL SHURAFA Al Hamra Dist.

Tel: +966-12-6602743 AMARA The Bellevue - Al Shatee Mob: +966-555354139 ANDALUSIA Park Hyatt Tel: +966-12-6063210

MAISON SO Prince Sultan St. Tel: +966-12-6901598 MARBLE SLAB CREAMERY Mall of Arabia Tel: +966-12-2906803

MARCEL’S Tahliah St. / Red Sea Mall / Basateen Mall Tel: +966-12-261 2301 Tel: +966-12-613 1893 PINK BERRY Red Sea Mall Tel: +966-12-2250436 VENCHI Red Sea Mall Tel: +966-12-6927878

ITALIAN COTIGIANO Obhur Tel: +966-12-2344461 FILICORI ZECCHINI Red Sea Mall Tel: +966-12-2345999 IL GABIANO Corniche Rd. Tel: +966-12-6587042 IL VILLAGGIO Andalus St. Tel: +966-12-6688233 LALLO’S Tahlia St. Tel: +966-12-6614719 L’OLIVO Arafat St. Tel: +966-12-6687494 MARGHERITA Khaldiya St. Tel: +966-12-6061100 OLIO Stars Avenue Tel: +966-12-2754811 PIATTO Etoile - Al Malik Road Tel: +966-12-6922501 PIZZA FUSION Rawdah Star Center Tel: +966-12-2616933 PIZZA NAPOLI Rawdah St. Tel: +966-12-6927796 TARTUFO Tahlia St. Tel: +966-12-6638248

MIDDLE-EASTERN ASEIL Rawdah St. Tel: +966-12-6062349

BEIRUITI Tahlia St. Tel: +966-12-6686354 BHAR Sari St. Tel: +966-12-6916674 BYBLOS Al Andalus St. Tel: +966-12-6697655 CUSINE HALAWANI Tahlia St. Tel: +966-12-6688900 GOODIES Stars Avenue Tel: +966-12-2754527 KALILA Khaldiya Dist.

Tel: +966-12-6061723 LABEEB Tel: +966-12-2612301 NAFOURA Park Hyatt Tel: +966-12-2639666 PALM BEACH Salamah Dist.

Tel: +966-12-6394007 SEMSOM Khaldiya St. Tel: +966-12-6068600 SEMSOM EXPRESS Next to Al Suheili Center Tel: +966-12-6500105 SHAWARMATAC Tahlia St. Tel: +966-12-6688994 SHOBAK PIE Tahlia St. Mob: +966-536884433

TURKISH MADO Prince Sultan St. Tel: +966-12-6901149 KOSEBASI Rawdah St. Tel: +966-12-6112302 TIKE Rawdah St. Tel: +966-12-6832128 TURKISH MESHWIYAT T Salama Dist. el: +966-12-6621910 YILDIZLAR Al Andalus Dist.

Tel: 966-12-6531150

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Jeddah Food App

jeddah

CHINESE BAYTOTE CHINESE Rawdah Dist.

Tel: 920007741

food.com

CHOPSTICKS Prince Sultan St. Tel: +966-12-6907575

CHARLOTTE Rawdah St. Tel: +966-12-6622391 CHEESE CAKE FACTORY Tahlia St. Tel: +966-12-2617001

DURRAT CHINA Rawdah St. Tel: +966-12-2616885

CONNOISSEUR The Bellevue - Al Shatee Mob: +966-555358890

GOLDEN PALACE Tahlia St. Tel: +966-12-6690377

FAB SWEETS Stars Avenue Tel: +966-12-2754204

GULF ROYAL Rawdah St. Tel: +966-12-6653335

HELEN’S KITCHEN Kayyal St. Tel: +966-12-6977729

HAINAN Al Shallal Theme Park Tel: +966-12-6902200

LE GOURMET Tahlia St. Tel: +966-12-6605061

NOODLES Rosewood Jeddah Tel: +966-12-2607111

Get the App Today!

P.F. CHANGS Tahlia St. Tel: +966-12-2617021 TOKI Laylati - Al Malik Rd. Tel: +966-12-6060606 YUMMY YUMMY Al Zahrah Dist.

Tel: +966-12-6994998

FUSION AJJI The Bellevue - Al Shatee Mob: +966-555356519 OSUMI Roshana Mall, Tahlia St. Tel: 920009522 PAN JAN Rawdah St. Tel: +966-12-6065994 T.Y. LOUNGE Al Malik Rd. Tel: +966-12-6905848

INDIAN BHARAT Sari St. Tel: +966-12-2754606 LASANI Mohamadia Dist.

Tel: +966-12-6510162

ING COMO SO N

CAKE-A-LICIOUS Al Batarji St. Tel: +966-12-2889926

LE NOTRE Tahlia St. Tel: +966-12-2611222 LE VENDOME Al Malik Rd. Tel: +966-12-6924606

SHEZAN Sari St. Tel: +966-12-6621086

SUSHI YOSHI Rawdah Star Center Tel: +966-12-2616734

MAISON SO Prince Sultan Bin Abdelaziz street with intersection Al Kayal st Tel: +966-12-690 1598 Website: www.maisonso.com

ZAIKA Tel: +966-12-6111796 Rawdah St.

WAKAME Malik Rd. Tel: +966-12-61242034

MINI BURGER Al Na’eem Dist Mob: +966-507579297

ZN LOUNGE Roshana Mall - Tahlia St. Tel: +966-12-2634889

MUNCH BAKERY Arafat St. Tel: 920017070

JAPANESE BENIHANA Sands Hotel- Tahlia St. Tel: +966-12-6686014

TUNISIAN

GINZA I CHOME Rosewood Jeddah Tel: +966-12-2607111

ALTESSE Patisserie Tunisienne Arafat St. Qurtuba Center Tel: +966-12-6645877

GOLD SUSHI CLUB Sari Gate- Sari St. Tel: +966-12-6068069

SWEETS/DESSERTS & BAKERIES

MIZO Tahlia St. Tel: +966-12-6649883

AL MAHAWI Sari St. Tel: +966-12-2575739

OHAYO Al-Kayyal St. Tel: +966-12-6836789

AL NABULSI SWEETS Al Musaideyya Tel: 920001345

SAKURA Crowne Plaza Tel: +966-12-6611000

AL SAMADI SWEETS Rawdah St. Tel: +966-12-6642424

PAPABUBBLES Red Sea Mall Tel: +966-12-2150808 NESTLE TOLL HOUSE Red Sea Mall/Stars Avenue/ Obhur Tel: +966-12-2346238 PAUL Tahlia St. Tel: +966-12-26671633 PINK CAMEL Tel: +966-12-6982175 Mob: +966-504456245 SWEET & SAVORY Sari St. Tel: 920001626

Discover the city in an all new way!

108 DESTINATION DESTINATION JEDDAH JEDDAH APRIL APRIL 2015 2015

BELLEVIEW 12 COMPOUND Rawda St. Tel: +966-12-6642636

CAR SERVICES AVIS Tel: +966-12-6677379

ELITE 12 COMPOUND Near Jeddah Int’l Souk Tel: +966-12-6681111

BUDGET Tel: +966-12-6927070 CAREEM www.careem.com

ELITE COMPOUND Near Jeddah Int’l Souk Tel: +966-12-6610930

DALEEL Tel: +966-12-6719219

HIBA COMPOUND Al-Hamraa Tel: +966-12-6650819

DISCOVERY Tel: +966-12-6714475 EASY TAXI www.easytaxi.com

KINDI HOUSING Al Rabwah, North Jeddah Tel: +966-12-6910884

FERNAS Tel: +966-12-6718712

LOTUS COMPOUND Lotus 4: Al Naeem Dist.

Tel: +966-12-6548808

HERTZ Tel: +966-12-6040339

M&M COMPOUND North Obhor Tel: +966-12-6562544

KEY RENT A CAR Tel: +966-12-6856251 MEEZA PRIVATE CAR SERVICE Mob: +966-540544486 Tel: +966-12-6968666 UBER Application: Uber.com/app support.jeddah@uber.com

M.M AL-RUMAIH COMPOUND Al Shatee, Corniche Rd. Tel: +966-12-6991231 MURA BUSTAN Tel: +966-12-6910041 NUEVA ANDALUCIA Al-Rawdah, Sari St. Tel: +966-12-6823434

V. COOL Tel: +966-12-6396969

COMPOUNDS

RAYTHEON COMPOUND Opp. Saudi German Hospital Tel: +966-12-6915380 www.raytheon.com

AL ANDALUS LUXURY Tahliah St. Tel: +966-12-6695154 AL BASATEEN VILLAGE Prince Sultan St. Tel: +966-12-6944015 AL HAJRAYN VILLAGE Corniche Rd. Tel: +966-12-6943464 AL SALAM COMPOUND Palestine St. Tel: +966-12-6717121 ARABIAN HOMES Al Bawadi Dist.

Tel: +966-12-6822201 www.arabian-homes.com AROMARY VILLAGE Hera’a St. Tel: +966-12-6940086

SHAKER VILLAGE COMPOUND Al Hahdah, Prince Sultan St. Tel: +966-12-6991840

KINDERGARTENS ABC SCHOOL Tel: +966-12-6988827 AMBASSADORS Tel: 8001249000 APPLE TREE MONTESSORI Tel: +966-12-6824350 BUILDING BLOCKS Tel: +966-12-6611004

BELLEVIEW EXECUTIVE Near Jeddah Preparatory Tel: +966-12-6547666

CREATIVE CHILDHOOD SUMMER SCHOOL Tel: +966-12-6077224

ENCHANTED GARDEN Mob: +966-546916812 FASTRACKIDS KINDERGARTEN Tahlia St. Tel: +966-12-6616539 Facebook: Ftkksa FRIENDS ZONE Mob: +966-558887240 JACK N JILL Mob: +966-507369963 JEDDAH PRE-SCHOOL Tel: +966-12-6542354 KIDS CAMPUS Mob: +966-596080131 MAMA ET MOI Mob: +966-550569333 MY LITTLE KINGDOM SCHOOL Tel: +966-12-6393951 MY LITTLE STEP Tel: +966-12-6831299 SUNFLOWER KIDS DAY CARE Tel: +966-12-6654398 Mob: +966-551321644 SUNSHINE SCHOOL Tel: +966-12-6060958

SCHOOLS & INSTITUTES ADVANCED GENERATIONS SCHOOL Tel: +966-12-6165596 www.ags.edu.sa CAMBRIDGE ENGLISH Tel: 920001799 Ext:402 CORAL INTERNATIONAL Tel: +966-12-6832002 www.coralschool.net DAR AL FIKR SCHOOL (Boys) Tel: +966-12-6311118 (Girls) Tel: +966-12-6311117 DAR AL HANAN Tel: 920029669 DAR JANA INT’L Tel: +966-12-6648310

FUTURE INSTITUTE Tel: +966-12-6600660 www.future-center.com GLOBAL INT’L Tel: +966-12-6523444 ( KG ) Tel: +966-12-6144101 JEDDAH CAMPUS SCHOOL Tel: +966-12-6061101 www.jcs.edu.sa JEDDAH INT’L SCHOOL Tel: +966-12-6061253 www.jischool.org JEDDAH KNOWLEDGE Tel: +966-12-6620174 www.jks.edu.sa JEDDAH PREPARATORY & GRAMMAR SCHOOL Tel: +966-12-6542354 www.jpgs.org JEDDAH PRIVATE INTL. SCHOOL (JPIS) / MANAGED

BY SABIS® Tel: +966-12-6064309 www.jpis-sabis.net LITTLE CATERPILLARS CLUB Al Rawdah Dist.

Tel: +966-12-6615524 Mob: +966-540997755 MAJESTIC SCHOOL Tel: +966-12-6929895 Mob: +966-555622234 MANARAT JEDDAH Tel: +966-12-6783215 MMS EDUCATION Tel: +966-12-6500070 www.mms1.org MY LITTLE HOUSE Tel: +966-12-6652490 www.mylittlehouse-sa.com SAE INSTITUTE Tel: 920020723 www.saejeddah.com THAMER INT’L SCHOOL Tel: +966-12-6977033 www.tis-edu.com THE AMERICAN INT’L Tel: +966-12-6620051 www.aisj.edu.sa

EDUCON STUDY ABROAD Tel: 920001338

THE BRITISH INT’L Tel: +966-12-6990019 www.continentalschool.com

FRENCH LEARNING CENTER Jamjoom Mall 2nd floor, entry 5-6 Tel: +966-12-6612280/84 Mob: +966-52105250

WALL STREET Tel: +966 -12- 2566316 Tel: +966 -12- 6523200 www.wsi-ksa.com

www.DestinationListing.com DESTINATIONJEDDAH.COM 109

GYM & HEALTH CENTERS

CLINICS A.C.T CENTER Tel: +966-12-2615951 AL HAMRA CLINICS Tel: +966-12-6655588 ALAA BAHRI FOR ARTIFICIAL EYES Tel: +966-12-6927792

ARENA MMA & CROSSFIT Tel: 9200 27362 B WELL GYM Tel: +966-12-6066477 BODY ZONE FITNESS Tel: +966-12-6611000

HOSPITALS AL MASHFA HOSPITAL Tel: +966-12-2292222 DR. ERFAN & BAGEDO Tel: +966-12-6038888 DR. GHASSAN PHARAON Tel: +966-12-6823200 DR. SOLIMAN FAKEEH Tel: +966-12-6655000

JAMALOUKI Tel: +966-12-6651888 JEAN LOUIS DAVID Tel: +966-12-6068678/9 LAMASAT Tel: +966-12-6834002 LUCIE SAINT CLAIR Tel: +966-12-2832020

ANDALUSIA DENTAL Tel: +966-12-2611111

CHAMELLE PLAZA GYM Tel: +966-12-6634355

BEAUTY CLINIC Tel: 920020129

CONCEPT 1010 Tel: +966-12-6165664

DALIA CLINIC Tel: +966-1-2613929

CURVES GYM Tel: +966-12-6638806

JEDDAH INSTITUTE FOR SPEECH & HEARING Tel: +966-12-6675311

LUCINE SPA & SALON Tel: +966-12-6636777 MAISON DE JOELLE BEAUTY CENTER Tahlia St Mob: +966-566882700 Tel: +966-12-6643979 www.maisondejoelle.com

DR. EDREES PODIATRIC Mob: +966-500506507

FITNESS FIRST Tel: 8003486377

KING FAISAL SPECIALIST Tel: +966-12-6677777

MANA CENTER Tel: +966-12-6066628

DR. MUNIR HARASANI CLINICS Tel: 9200-12355 www.harasaniclinics.com

FITNESS TIME Tel: 920003131

MAGRABI EYE & EAR HOSPITAL Tel: +966-12-6365000

MAYARA HOME SPA Tel: +966-12-2345499

DR. EFFAT DAGHOSTANI Tel: +966-12-6601729 DR. NASHWA RADWAN Tel: +966-12-6633737 Mob:+966-560000702 LA PERLE DENTAL SPA Tel: 920011663 FIRST CLINIC Tel: 920029090

GOLD’S GYM Tel: 8001247778 HILTONIA GYM Tel: +966-12-6590000 OLYMPIA CENTER DR. SOLIMAN FAKEEH Tel: +966-12-6655000 POWER IN GYM Tel: +966-12-6061516 SPORT TECH Tel: +966-12-6071129

FIRST SCAN Mob: +966503677081 IC CENTER Mob:+966-552200922

STAR POWER CLUB Tel: +966-12-6776177

THE LIFT Tel: 8001247775 IDEAL CLINICS WORLD GYM Tel: +966-12-6635444 Tel: +920001566 INTERNATIONAL Z-CLUB PHYSIOTHERAPY CENTER Tel: +966-12-6690204 Mob: +966-506673533 Mob: +966-506634004 Kids: MAGRABI EYE & EAR Tel: +966-12-6655200 OBAJI CLINICS Tel: +966-12-6614000 ORTHOPAEDIC SPECIALTY CLINICS Tel: 920001210 SAUDI AMERICAN Tel: +966-12-6605050

G COMINN O O S

ARENA HEROES MMA & FITNESS Tel: 9200 27362 FRIENDS ZONE Tel: +966-12-6224345 Mob: +966-533657700 JUNIOR GYM Tel: +966-12-6911347 Mob: +966-560666108

Be visible and join

110 DESTINATION DESTINATION JEDDAH JEDDAH APRIL APRIL 2015 2015

INTERNATIONAL MEDICAL CENTER Tel: +966-12-6509000

SALAM MEDICAL SERVICES CO.- HOME HEALTH CARE Tel: 920001153 SAUDI GERMAN Tel: +966-12-6829000

SPA & BEAUTY CENTER 7L HOUSE Tel: +966-12-6532812 AL MEGAYENA Tel: +966-12-6655763 ALEXANDRE ZOUARI Tel: +966-12-6656161 BOUTHAINA Tel: +966-12-6631809 CARMEN CENTER Tel: +966-12-6648122 CHAMELLE PLAZA Tel: +966-12-6656807 CLAUDE MAXIME MONDIAL Tel: +966-12-6637450 DR. EDREES FOOT SPA Mob: +966-500506507 E SPA Tel: +966-12-2632093 HENNA BEAUTY LOUNGE Tel: +966-12-6587091 Mob: +966-550352226

MERMAID Tel: +966-12-6616644 NAIL ART Tel: +966-12-6675511 NAIL CARE Mob: +966-544426264 NAWARA SALON Tel: +966-12-6610606 ORIANA Tel: +966-12-6220773 Tel: 920002132 PLANET BEACH Tel: 8001247776 RIMA CENTER Tel: +966-12-6915423 SOLEIL D’OR SPA Tel: +966-12-2842233 SPA LOUNGE Tel: +966-12-2630904 TONI & GUY Tel: +966-12-2616230 VIVA LA VIE Tel: +966-12-6929163

BOUTIQUES

CUSTOM THOBES

NADA AYOUB Mob: +966-505582627

GARDENIA ERFAN HOSPITAL Tel: +966 12 6038888

NIYAAH Mob: +966-500545455

JANNATI Tel: +966-12-6984852

RANIA KHOGEER Mob: +966-555532571

N CUBES Mob: +966-551406813 NADO Tel: +966-12-6915335

7 CAMICIE Tel: +966-12-2343546

LOMAR Tel: 920000554

AMK BOUTIQUE Mob: +966-530262831

MIHYAR Tel: +966-12-2615196

ARWA BOUTIQUE Mob: +966-505602685

SAB THOBE Tel: +966-12-6100009

BABY FITYANI Tel: +966-12-6673971

SINDI Tel: +966-12-6678587

RANA ISMAIL-LIBRA BOUTIQUE Tel: +966-12-6116335 Mob: +966-540884744

DADU Tel: +966-12-6633699

TOBY Mob: +966-504696639

RAWAN AZHAR Mob: +966-567800139

DIVINE DARLINGS Mob: +966-554634444

FASHION DESIGNERS

REDA OMDAH Mob: +966-568056056

DUNIA BOUTIQUE Tel: +966-12-6830133

AFAF BAFLAH Mob: +966-505325251

ROTANA ALHASHIMI Mob: +966-554598449

G-STAR RAW Tel: 800 0200454

ALAA & HALA Tel: +966-12-6130007

SAHAR SERAFI Mob: +966-505622515

JASMINE BOX Tel: +966-12-6685533

AMAL ENGAWI SALMA RUDWAN Mob: +966-504627012 Mob: +966-503613314

LIFE Tel: +966-12-2844266

ARWA MAGHRABI Mob: +966-500062525

SAMAH KHASHOGGI Mob: +966-505311588

MAYASS Tel: +966-12-6649188

BASMA ABULJADAYEL Mob: +966-506634000

SHAZA KHAYALI Mob: +966-500909321

MAYSA Mob: +966-504630920

CAROL KEYROUZ Mob: +966-562633332

SUE ABAYA Mob: +966-541151595

MY LITTLE CLOSET Mob: +966-562900025

DIALA KABBARA Mob: +966-508704799

THANAA ADDAS Mob: +966-504664288

NAWAL AL-MAIMANI Tel: +966-12-6606502

EMAN JOHARJY Mob: +966-535687773

TURKI JADALLAH Mob: +966-506677800

NOUKIES Tel: +966-12-2754210

FATIMA ABED Mob: +966-554369993

WED BOGARY Mob: +966-504634001

ONDAS Tel: +966-12-2754217

GARDENIA HAFEZ Mob: +966-567444274

WID ZAHID Mob: +966-503349519

PARIS & OLIVER Tel: +966-12-2754213

HALA CHANDAB ID ABAYA Mob: +966-564389049

YASMINA NAJI-SHOES DESIGNER Mob: +966-540004777

PIMPURSHIRT Tel: +966-12-6981962 PINK OR BLUE Tel: +966-12-6634452 SOTRA Tel: +966-12-6915082 THE WEDDING SHOP Mob: +966-504630920 THE SHOP Mob: +966-556650009 THE STORE Tel: +966-12-6106013 ZAD SHOP Tel: +966-12-2155513 Mob: +966-531116885

HANAA SAMMAN Mob: +966-505350958 HAYA ALHUSSAINI Mob: +966-504659093 HEBA AL QURASHI Mob: +966-541713781 MAHA GHALAYENI Mob: +966-506661634 MANAR AL RAWI Mob: +966-569169923 MERIAM ARAB Mob: +966-503333128 MONA ABULFARAJ Mob: +966-505652018

FLORISTS AZHAR RIMA Tel: +966-12-2564001 ESHRAK Tel: +966-12-6643035 FLORINA Tel: +966-12-6670719 GARDENIA AL HAMRA Tel: +966-12-6609220 GARDENIA SULTAN STREET Tel: +966 12 6067646 Tel: +966 12 6929154

NARGIS FLOWERS EST. Tel: +966-12-6673008 PETALS Tel: +966-12-6642519 RABYA Tel: +966-12-6602856 SENDIAN FLOWERS Tel: +966-12-6835679 SPRING FLOWER Tel: +966-12-6519684 SULTAN GARDEN CENTER Tel: +966-12-6686666

FURNITURE AL GHALIA INTERIORS Tel: 8111002102 info@alghalia-ides.com AL ALAMEYA Tel: +966-12-6915188 AL SABBAN Tel: +966-12-6919900 AMERICAN GALLERY Tel: +966-12-6676031 BATAL DESIGN Tel: 920000374 BIN SHAYHOON Tel: +966-12-6471468 BO CONCEPT Tel: +966-12-6141418 DIMOS Tel: +966-12-2830302 DOMVS Tel: +966-12-6611447 ESTIKBAL Tel: +966-12-6603611 GOLDENLINES LIFTS Tel: 920017779 H.Q INTERIORS Tel: +966-12-6395665 www.hq-interiors.com IKEA Tel: +966-12-6633000

GARDENIA IMC HOSPITAL Tel: +966 12 6509000

www.DestinationListing.com DESTINATIONJEDDAH.COM 111

HOTELS AB FOR ELAF HOTEL CO (5-star) Tel: +966-12-2150525 AL BADER HOTEL (5-star) Tel: +966-12-6310000 AL BILAD HOTEL (4-star) Tel: +966-12-694 4777 AL HAMRA SOFITEL HOTEL (5-star) Tel: +966-12-6602000 BAY LA SUN www.baylasunhotel.com CAIRO HOTEL (3-star) Tel: +966-12-6483870 CROM AIRPORT HOTEL (5-star) Tel: +966-12-6852222 CROWNE PLAZA (5-star) Tel: +966-12-6611000 HOLIDAY INN (5-star) Tel: +966-12-6314000 INTERCONTINENTAL (5-star) Tel: +966-12-2295555 JEDDAH HILTON (5-star) Tel: +966-12- 6590000 JEDDAH MARRIOTT HOTEL (5-star) Tel: +966-12-6714000 LE MERIDIEN (5-star) Tel: +966-12-6633333

ROSEWOOD JEDDAH (5-star) Tel: +966-12-2607111 SAND DUNES HOTEL WESTIN (5-star) Tel: +966-12-6588200

TRAVEL AGENCIES ACE TRAVEL Tel: +966-12-6056002 www.ace-travel.com AL TAYYAR GROUP Hotline: 920012333 www.altayyargroup.com AL ZOUMAN TRAVEL & TOURISM Tel: +966-12-6512525 www.alzouman.com.sa ALIREZA TRAVEL & TOURS Tel: + 966-12-6481360 www.Alirezatravel.com

DNATA TRAVEL Hotline: 920000000 info@dnata.com.sa ELAF TRAVEL & TOURISM Tel: +966-12-6646559 www.elaf group.com FERNAS TRAVEL Tel: +966-12-6677472 www.fernastravel.com VINTERCONTINENTAL Tel: +966 -12- 6677988 www.itc-Icc.com ITL WORLD Tel: +966 -12- 6147222 Tel: 8001180222

PARK HYATT JEDDAH (5-star) Tel: +966-12-2639666

MIRAG TRAVEL Tel: +966-12-6634488

RADISSON SAS (5-star) Tel: +966-12-6521234 RAMADA (5-star) Tel: +966-12-6670777

VOTE for the

ATTAR TRAVEL & TOURISM Tel: +966-12-6611222 www.attar-travel.com

MOVENPICK (4-star) Tel: +966-12-6676655

QASR AL SHARQ (5-star) Tel: +966-12-6599999

izing r e m s e M rabia Saudi Al its in al Glory!

NILE TRAVEL AGENCY Tel: +966-12-6645999 NESMA TRAVEL Tel: +966-12-2833102 PORTFOLIO TRAVEL LTD. Tel: +966-12-6604500 ZAHID GROUP Tel: +966-12-6525670

ING COMO SO N

112 DESTINATION JEDDAH APRIL 2015

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