CONCEALED | COMMODITY A / W 15 / 16
In the over digitalised world that we live in today, what makes us feel safe? As the parameters of technology are always pushed to new and extensive extremes, do we trust technology available today, the creators behind it and even each other? This shift in society sees us revert back to nontechnological products, heavyset textures, tiny precious possessions that have sentiment and meaning, simplistic design with bone fide attributes, hidden agendas and cocooning capabilities. This restores the safety and reassurance within ourselves making us feel invisible, hidden, lost and caught up within our own existence in a pure, honest but contemporary way.
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Belin, M (2011). ‘Serpens A/W2012’ Retrieved from http://www.behance. net/gallery/Qiu-Hao-FW-2011Serpens/2385882
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Unknown (2013). ‘L’oreal hair campaign’ [photograph] Another Magazine A/W13. Jefferson Hack, Rankin Wadell
Matthews. D (2014). ‘Styling Shoot’ [photograph] taken by Daniel Matthews January 2014
Matthews. D (2014). ‘Styling Shoot’ [photograph] taken by Daniel Matthews January 2014
Paulard, A(2013). ‘Would You Happy Me?’Retrieved from http://www. anaispaulard.com/Would-you-happyme
Seulgi, K (2011). ‘Yellow Sweety’ Retrieved from http://www. kwonseulgi.com/works-2011.html
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Algma (2012). ‘Freedom of the will’ Retrieved from http:// http:// comatoze13.wix.com/mari-liisalgma?_escaped_fragment_=portfolio
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CONCEALED | COMMODITY A / W 15 / 16