America, Wake Up! The President is calling for a new era of responsibility. Where every American thinks not only, “What’s in it for me?” but rather, “What can I do for my country?” Nowhere is this more needed than in Energy Wise Real Estate Investing! Where our actions truly affect our national security and the future of our country G r e e n E a r t h E q u i t i e s . C o m
© 2010
Saving The Planet One House At A Time
President Obama Says: "What is required of us now is a new era of responsibility -- a recognition, on the part of every American, that we have duties to ourselves, our nation and the world, duties that we do not grudgingly accept but rather seize gladly, firm in the knowledge that there is nothing so satisfying to the spirit, so defining of our character than giving our all to a difficult task." - President Barack Obama
Rhetoric or Action? G r e e n E a r t h E q u i t i e s . C o m
Š 2010
Saving The Planet One House At A Time
What Is A House? An Investment? A Status Symbol? A Place To Live? A Job For Income? A Strategic Weapon: For National Defense? To Save The Planet?
How Do You See It?
Paradigm Shift Needed ASAP! G r e e n E a r t h E q u i t i e s . C o m
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Saving The Planet One House At A Time
Who’s Job Is It? National Security & Saving The Planet? The President’s? The Congress? The Military? Acadamia? The Guy Down The Street? Someone Else’s I dont want to think about it.
G r e e n E a r t h E q u i t i e s . C o m
© 2010
Saving The Planet One House At A Time
Gradualism Or Quantum Leap? Will Gradualism Work? Gradualism means doing a partial scope of work. A partial solution will not solve a whole problem. We know the whole solution. The Energy Wise Investor is in the best position to deliver the best solutions. G r e e n E a r t h E q u i t i e s . C o m
Š 2010
Saving The Planet One House At A Time
Consider The Options: Contractors are limited by what buyers will buy..... Usually a lot less than the whole solution. Investors are limited by their belief that since they are investors, they must maximize their Return On Investment (ROI) so they limit themselves to “Lipstick On The Pig”
G r e e n E a r t h E q u i t i e s . C o m
© 2010
Saving The Planet One House At A Time
Consider The Options: Politicians are limited because they only see bureaucratic solutions and everything they touch suddenly is more difficult and costs more. Bureaucrats are limited because they make all decisions with a mind toward job preservation and pay increases.
G r e e n E a r t h E q u i t i e s . C o m
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Saving The Planet One House At A Time
Consider The Options: Program managers and operators are limited because they can only do what the program specifies. And no programs demand or even adequately reward full solutions. All the programs offer a menu of choices.
G r e e n E a r t h E q u i t i e s . C o m
Š 2010
Saving The Planet One House At A Time
Conclusion: The Energy Wise Private Investor is in the best position to deliver complete solutions in our nations housing to: 1. Seriously reduce our dependence on foreign oil 2. Renovate the built environment for health and sustainability
G r e e n E a r t h E q u i t i e s . C o m
Š 2010
Saving The Planet One House At A Time
Why Wont Americans Wake Up? To Answer A Question With A Question: Why wouldn’t Austrians or the French wake up as the threat of Nazism increased in the 30’s? A. Let’s not rock the boat. A. We’re pretty comfortable A. The threat is Not That Bad Our excuses are similar How about the threat? G r e e n E a r t h E q u i t i e s . C o m
© 2010
Saving The Planet One House At A Time
What’s The Threat? Climate Change Is Real Peak Oil Is Real Mid East Oil Dependency Is Real Complete Renovations, bringing usage to near zero is the best answer! G r e e n E a r t h E q u i t i e s . C o m
© 2010
Saving The Planet One House At A Time
Stumbling Block # 1 Cost Effectiveness and ROI. Why would you ask that? What is the ROI of a counter top or a flat screen? If you want energy efficient or Green because you want it.... Then buy it!
G r e e n E a r t h E q u i t i e s . C o m
Š 2010
Saving The Planet One House At A Time
Stumbling Block # 2 Wait for Government Assistance and Government Rating Programs (Bad business plan, remember the Solar 70’s) You may be waiting a long time. The programs are only partial. Consumers are better off educating themselves on home performance than waiting for government education. G r e e n E a r t h E q u i t i e s . C o m
Š 2010
Saving The Planet One House At A Time
Contractors May Need To Wait (for Home Star etc) But Investors Dont Investors can jump in and start saving the planet NOW. I’ll make 5-10 offers this week. The investing climate has changed (see last weeks slides) It’s moved back to more of a buyers market G r e e n E a r t h E q u i t i e s . C o m
© 2010
Saving The Planet One House At A Time
The Math Is Different For a Contractor and Buyer to move the price from $10,000 (half project) to $20,000 is a 100% increase and most owners dont make the jump. For an Investor selling a $200,000 project: $10,000 is only 5% $20,000 is only 10% $30,000 is only 15%
15% will get to Near Zero! G r e e n E a r t h E q u i t i e s . C o m
Š 2010
Saving The Planet One House At A Time