Brand manual for ORFE pharmaceticals

Page 1

Date 16 October 2008 Designer Dimitris Kourkoutis Case Study Renovation of the ORFE logotype and mark Phase 6.0 Final Logo & Corporate identity

DKDESIGN www.dkdesign.gr


NEW LOGOTYPE & MARK

pharma business solutions

CASE STUDY: ORFE LOGO

DKDESIGN - DIMITRIS KOURKOUTIS


NEW LOGOTYPE & MARK

minimum height 3,2 cm example: business card pharma business solutions

pharma business solutions

CASE STUDY: ORFE LOGO

DKDESIGN - DIMITRIS KOURKOUTIS


NEW LOGOTYPE & MARK

pharma business solutions

CASE STUDY: ORFE LOGO

DKDESIGN - DIMITRIS KOURKOUTIS


NEW ALTERNATIVE ORIZONTAL LOGOTYPE & MARK FOR OTHER APPLICATIONS SUCH AS PEN

CASE STUDY: ORFE LOGO

DKDESIGN - DIMITRIS KOURKOUTIS


NEW ALTERNATIVE ORIZONTAL LOGOTYPE & MARK FOR OTHER APPLICATIONS SUCH AS PEN

minimum height 1 cm example: pen

CASE STUDY: ORFE LOGO

DKDESIGN - DIMITRIS KOURKOUTIS


NEW ALTERNATIVE ORIZONTAL LOGOTYPE & MARK FOR OTHER APPLICATIONS SUCH AS PEN

CASE STUDY: ORFE LOGO

DKDESIGN - DIMITRIS KOURKOUTIS


COLORS

! The colors as shown in this manual are not intended to match the pantone standars. Please use the PANTONE formula guide coated/uncoated for color specification, matching and control.

CASE STUDY: ORFE LOGO

DKDESIGN - DIMITRIS KOURKOUTIS


TYPOGRAPHY

PF BeauSans Pro abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz абвгдежзийклмнопрстуфхцчшщъыьэюяёђѓєѕіїјљњћќўџґ абвгдежзийклмнопрстуфхцчшщъыьэюяёђѓєѕіїјљњћќўџґ αβγδεζηθικλμνξοπρστυφχψω αβγδεζηθικλμνξοπρστυφχψω

Times New Roman abcdefghijklmnopqrstuvwxyz 1234567890 abcdefghijklmnopqrstuvwxyz абвгдежзийклмнопрстуфхцчшщъыьэюяёђѓєѕіїјљњћќўџґ абвгдежзийклмнопрстуфхцчшщъыьэюяёђѓєѕіїјљњћќўџґ αβγδεζηθικλμνξοπρστυφχψω αβγδεζηθικλμνξοπρστυφχψω

CASE STUDY: ORFE LOGO

DKDESIGN - DIMITRIS KOURKOUTIS


VARIOUS COLOR COMBINATIONS

pharma business solutions

CASE STUDY: ORFE LOGO

pharma business solutions

DKDESIGN - DIMITRIS KOURKOUTIS


VARIOUS COLOR COMBINATIONS

pharma business solutions

CASE STUDY: ORFE LOGO

pharma business solutions

DKDESIGN - DIMITRIS KOURKOUTIS


VARIOUS COLOR COMBINATIONS

pharma business solutions

CASE STUDY: ORFE LOGO

pharma business solutions

DKDESIGN - DIMITRIS KOURKOUTIS


VARIOUS COLOR COMBINATIONS

pharma business solutions

CASE STUDY: ORFE LOGO

pharma business solutions

DKDESIGN - DIMITRIS KOURKOUTIS


pattern to be used in some applications such as van, industrial adhesive tape

CASE STUDY: ORFE LOGO

DKDESIGN - DIMITRIS KOURKOUTIS


BUSINESS CARDS

CASE STUDY: ORFE LOGO

DKDESIGN - DIMITRIS KOURKOUTIS


LETTERHEAD

CASE STUDY: ORFE LOGO

DKDESIGN - DIMITRIS KOURKOUTIS


ENVELOPES

pharma business solutions

pharma business solutions

pharma business solutions

CASE STUDY: ORFE LOGO

DKDESIGN - DIMITRIS KOURKOUTIS


PLASTIC BAGS

pharma business solutions

pharma business solutions

CASE STUDY: ORFE LOGO

pharma business solutions

DKDESIGN - DIMITRIS KOURKOUTIS


industrial scotch tape

height 3,5 cm

CASE STUDY: ORFE LOGO

DKDESIGN - DIMITRIS KOURKOUTIS


VARIOUS APPLICATIONS

CASE STUDY: ORFE LOGO

DKDESIGN - DIMITRIS KOURKOUTIS


VARIOUS APPLICATIONS

CASE STUDY: ORFE LOGO

DKDESIGN - DIMITRIS KOURKOUTIS


VARIOUS APPLICATIONS

CASE STUDY: ORFE LOGO

DKDESIGN - DIMITRIS KOURKOUTIS


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