e/365 by Dana Kipp

e/365

W W W. K I P P D E S I G N . C O M

Academy of Art University, School of Graphic Design Course: Senior Portfolio (graduate program) Instructor: Mary Scott Student: Dana Kipp 1530 Irving Street, Apt. 5 San Francisco, CA. 94122 Telephone: 970.948.0801 email: dkipp80@hotmail.com website: www.kippdesign.com Book Bindery: The Key Binding & Printing 5849 Ocean View, Oakland, CA 94618 Printer: Giant Horse Printing Die: Matte Black Foil Photography: Dana Kipp & Nicole Rosario Title of Book: e/365 Cover Stock: Arrestox Chili pepper & Gunny Sak linen Text Stock: 100 lb. Finch Fine Text Fonts: Din / Scala Software: Software: Adobe Creative Suite 5.5 ÂŠ 2013 All rights reserved. No portion of this publication may be reproduced or transmitted in any way without the expressed consent from Dana Kipp. Printed in the USA.

e/365 Selective Works of Dana Kipp

E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

You wanna fly, you got to give up the shit that weighs you down. –Toni Morrison

P R OJ E C T S TAT E M E N T

S E CT I O N / 0 0

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My quest to empower others is fueled by the desire to provide knowledge, cause action, and give voice to those who have gone unheard, misunderstood, and lack the ability to help themselves. This is what motivates me the most, both in thought and in life. Helping others rise above what has become socially excepted, my pursuit in art and community, desires to be seen, understood, and used, inspiring a response. Selected enablers ensue.

E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / MANDY WILLARD

S E CT I O N / 0 0

TA B L E O F C O N T E N T S

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Table of contents 07

A rational plan for the Tenderloin

Local action in action

Periodic moments

Champion of the underdog

Natural land mines

103

Music in the grove

113

Land as 1â&#x20AC;&#x2122;s and 0â&#x20AC;&#x2122;s

E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

You don’t have to move your neighborhood to live in a better one. — Majora Carter

S E CT I O N / 0 1

M FA T H E S I S P R OJ E C T

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Master thesis project A graphic design thesis project presents an original point of view supported by research. The final form varies and is determined by the nature of the project and its target audience.

E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

S E CT I O N / 0 1

M FA T H E S I S P R OJ E C T

e/365

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A rational plan for the Tenderloin.

MFA Thesis

Problem Noticing a number of skilled yet unemployed residents living

Neighborhood Trust

in areas facing economic decline, San Franciscoâ&#x20AC;&#x2122;s Tenderloin has been

Advisors Michael Kilgore Carolina de Bartolo Christine George Artifacts Tenderloin Mark How-To-Book of Murals Painters Activist Kit Web-site Paraphernalia Project Overview

plagued by social and cultural conditioning do to its association with social disobedience. The communities lack in positive promotion has hindered its ability to attract visitors to the neighborhood, while possessing the potential in providing community and economic incentives. Solution The Neighborhood Trust teaches revitalization techniques to San Franciscoâ&#x20AC;&#x2122;s Tenderloin community through the use of murals and public participation. Transforming public space into beautiful works of art, murals reinforce community pride, by promoting local identity, and giving voice to thoughs who otherwise might go unnoticed. Often associated with the arts, mural cities have the potential to attract tourism, and provide added economic incentives that enable residents the ability to cultivate their own self-sustaining communities. Using Community Economic Development strategies to guide the projects research of local history, attitude, and project implementation, the Neighborhood Trust has created a positive brand identity representing the Tenderloin community. Used as a catalyst, murals promote the attitude of the neighborhood while designed as a resource for future revitalization projects aimed at empowering local residents with employable skills while providing a product line of tools needed to nurture strong community development with alternative solutions. Artifacts With a newly developed Tenderloin brand the project comes equipped with brand guidelines contained within the projects process book, a how-to-guide to murals, a painters activist kit and a web-site, used as an information resource and location to keep track of ongoing trends, allowing for future growth.

E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

M FA T H E S I S P R OJ E C T

S E CT I O N / 0 1

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

M FA T H E S I S P R OJ E C T

S E CT I O N / 0 1

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / DANA KIPP

M FA T H E S I S P R OJ E C T

S E CT I O N / 0 1

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

M FA T H E S I S P R OJ E C T

S E CT I O N / 0 1

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

M FA T H E S I S P R OJ E C T

S E CT I O N / 0 1

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

S E CT I O N / 0 1

M FA T H E S I S P R OJ E C T

AN OF S EART

FRA

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NCIS

H E A R T O F S A N F R A N C I S CO

E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

M FA T H E S I S P R OJ E C T

S E CT I O N / 0 1

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

M FA T H E S I S P R OJ E C T

S E CT I O N / 0 1

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

M FA T H E S I S P R OJ E C T

S E CT I O N / 0 1

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

M FA T H E S I S P R OJ E C T

S E CT I O N / 0 1

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

P H O T O G R A P H Y / B A S E B A L L H A L L O F FA M E

S E CT I O N / 0 2

N AT U R E O F I D E N T I T Y

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Local action in action.

Project

Problem The problem was to define a brand that was dead, dying, or

Spalding Sports Worldwide

defunct and revitalize it without diverting from the brands origins.

Professor

Questions addressed were: How do you take a brand like Spalding

Gaston Yagmourian

to the next level? How do you define them as dead, dying or defunct?

Artifacts Spalding Mark

What aspects of the brand are building blocks for the new direction? What does this look like? How does it function?

Brand Guidelines

Solution Take Spaldingâ&#x20AC;&#x2122;s founding principle of sharing the love of

Business System

sports, and build an edgier brand experience that focusses on con-

Brand Extensions

necting communities to a more active lifestyle. Defining the brands future trajectory, Spalding becomes an aggregate connecting the public to sports through organized groups, recreation and news. Creating a brand that exist in both the digital and physical world, Spalding offers new products in technology with an online forum and smart phone application, were people can meet and organize events while sourcing the companies list of products for sale. Utilizing the companies reputation as the most trusted name in sports, Spalding opens a satellite radio station that reports on sports news and other related activities, while at the same time engaging the public through guerrilla marketing tactics and a brick and mortar store. Artifacts Include a brand manual, laid out brand structure and visual guidelines, a business identity system, website, phone application, and other brand extension collateral.

E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

N AT U R E O F I D E N T I T Y

S E CT I O N / 0 2

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICKI ROSARIO

S E CT I O N / 0 2

N AT U R E O F I D E N T I T Y

SPALDIN

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SPALDING BIRD Representing the spirit of sport, birds are social animals who defy the law of nature. A dominating force in professional s p o r t s a n d a s A m e r i c a s o l d e s t s p o r t i n g g o o d s c o m p a n y, Spalding guarantees the highest quality in authentic sport p r o d u c t s w h i l e p r o m i s i n g t o e n r i c h a n a c t i v e c o m m u n i t y.

E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / DANA KIPP

N AT U R E O F I D E N T I T Y

S E CT I O N / 0 2

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / DANA KIPP

N AT U R E O F I D E N T I T Y

S E CT I O N / 0 2

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

N AT U R E O F I D E N T I T Y

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Brand Extension (Guerilla Marketing) Using the urban landscape as a means to connect with the consumer, sidewalks have been conceptually transformed into interactive advertisements, engaging foot traffic with a game of hopscotch. Leading pedestrians down the board eventually landing on Spaldingâ&#x20AC;&#x2122;s bird icon, this brand extension is designed to conjure thoughts of games a person might play on the playground while inspiring a sense of play.

E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

N AT U R E O F I D E N T I T Y

S E CT I O N / 0 2

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / DANA KIPP

N AT U R E O F I D E N T I T Y

S E CT I O N / 0 2

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PRODUCTS

COMMUNITY FINDER

PHOTOGRAPHY / DANA KIPP

COMMUNITY FINDER

C O M M U N I T Y S P O R T S L O C AT O R

NEWS

TECHNOLOGY

SA N FR A N C ISCO, C A

AREA • SAN FRANCISCO AVA I L A B L E • SOCCER • BASKETBALL • BASEBALL • C YC L I N G • FOOTBALL • VOLLEYBALL

N AT U R E O F I D E N T I T Y

S E CT I O N / 0 2

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / DANA KIPP

S E CT I O N / 0 3

E X P E R I M E N TA L T Y P O G R A P H Y

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Periodic moments.

Project

Problem The problem was to create a calendar by choosing a single

12Mo / 365

event or holiday occurring within each month of the year through the

Advisors Jeremy Stout Artifacts 12 posters Calendar Packaging Identity Packaging

use of typography. Depicting twelve uniquely different stories; the calendar contains original typography, photography and content. Questions addressed were: What about each event makes it unique? How might typography reflect these qualities in a compelling way? How might twelve subjects integrate into one cohesive calendar? Solution Based off element properties recurring in the Periodic Table, 12Mo/365 uses its design principle to showcase annually recognized events, through the use of typography as the hero, expressing each cases unique story. A collection of twelve posters utilizing a standardized format, the design takes into consideration the calendars usability and its over all unity. Numerically ordered with a number positioned above the months two letter abbreviation, the calendar provides a detailed description of the featured event and uses a circular timetable inspired from past variations of the periodic table. Ordered in a clockwise rotation, it records each day of the month, depicting the months before and after in a reduced size. Unified through its identity and packaging, this calendar was made as a unique one of a kind collectors item. Artifacts The deliverables consisted of twelve typographic calendar posters, a business identity system, and packaging.

E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

E X P E R I M E N TA L T Y P O G R A P H Y

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S E CT I O N / 0 3

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28 F

27 T 26 25

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1 2

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W F

T W

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6 T7 W T F

S M

19 18 15 17 16

AUGUST 2012

8 9

10 11 12

S M

29 M 28 S 27 S 26 F 25 T 24 W T 23 22

29 W 28 T 27 M 26 S 25 S 24 F 23 T

1 2

31 T

M T

19 18 17 16 OCTOBER 51

E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

E X P E R I M E N TA L T Y P O G R A P H Y

S E CT I O N / 0 3

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

S E CT I O N / 0 3

E X P E R I M E N TA L T Y P O G R A P H Y

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APRIL SF EARTHQUAKE

The California earthquake of April 18, 1906 ranks as one of the most significant earthquakes of all time. Today, its importance comes more from the wealth of scientific knowledge derived from it than from its sheer size. Rupturing the northernmost 296 miles of the San Andreas fault from northwest of San Juan Bautista to the triple junction at Cape Mendocino, the earthquake impressed geologists with its large, horizontal displacements and great rupture length.

1 S

27 F 26

31 F

NESD

29 28 W 27 T 26 M 25 S 24 S 23 F

20 1 2 T

F T

19 18 S

WED

4 M

5 T

W T F S

8 9

10 11 M T 12 22 W T W 13 21 T M S S F T 20 14 19 18 15 17 16 S

MARCH 2012

F S T

1 2

W T

30 29 T W 28 T 27 M 26 S

4 S

6 T W T F

8 9

10 11 12

S S

5 M

25 S 24 F 23 T

M S

19 18 17 16 15

MAY 2012

E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

E X P E R I M E N TA L T Y P O G R A P H Y

S E CT I O N / 0 3

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

Ma MAY

MISSING CHILDREN DAY

Between 1979 and 1981 a series of high-profile missingchildren cases became national headlines. Bringing attention to the seriousness of child victimization and forever changing the response by law-enforcement agencies to reports of missing children, Missing Children Day marked on the 25th of May, hopes to bring awareness to the public.

5 S

27 S 26 25 24

FRIDAY

F S

30 29 S M 28 S 27 F 26 T 25 W 24 T 23 M S 22 S 21 F 20 T W 19 18

20 1 2

S S

19 18 3

5 F

6 S

8 M 9

S T W

M S

15 17 16

11 F 12 S 13 14 T

APRIL 2012

14 1

30 S 29 F 28 T 27 W 26 T 25 M 24 S 23 S 22

6 T F

7 8 9

S S M

T M

19 18 17 16 15 JUNE 2012

11 W 12 13 T 14 T

E X P E R I M E N TA L T Y P O G R A P H Y

S E CT I O N / 0 3

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

E X P E R I M E N TA L T Y P O G R A P H Y

S E CT I O N / 0 1

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / ESTEVAN

ORIOL

S E CT I O N / 0 4

I N T E G R AT E D C O M M U N I C AT I O N

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Champion of the underdog.

Project

Problem Find a common thread that runs through Robert Rodriguez

Caballero

films. Then develop it into a brand system for a mock film festival.

Professor

Questions addressed were: What is the common thread in Robert

Hunter Wimmer

Rodriguez films? How can that common thread be made visual while

Artifacts Catalog

integrated throughout the festival? What does this system reflect and where does the festival take place?

Poster

Solution The common thread was identified as Caballero, a Spanish

Products

word meaning knight. Often standing up for societies underrep-

DVD & Packaging

resented in both his film narratives as well as in life, Robert

Tickets

Rodriguez’s upbringing as a Hispanic American has influenced his

Schedule

work, having witnessed the struggle many minorities have when

Website

pursuing a life in the United States. Helping many Latino actors

Map

and actresses find their place in Hollywood where they might have

Other Collateral

otherwise been over looked, he often depicts a starving artist who’s innocence has been lost only to be avenged by a lone soldier, or saint. Choosing a rough look and feel for the festival, reflects the films subject matter, while remaining true to the brand system created around the theme Caballero. Often using border town settings in his films, provided insight in the determination of Juaréz Mexico as the film festivals location. Known for producing big movies on a shoestring budget, hand crafted typography was developed for the festivals logo along with other hand created details maintaining the festivals overall look and feel. Artifacts Included deliverables are: a festival catalog, poster with tube casing, business system, tickets, schedule, a map, advertisements, dvd’s with packaging and limited edition festival products.

E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / DANA KIPP

I N T E G R AT E D C O M M U N I C AT I O N

S E CT I O N / 0 4

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / DANA KIPP

I N T E G R AT E D C O M M U N I C AT I O N

S E CT I O N / 0 4

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

I N T E G R AT E D C O M M U N I C AT I O N

S E CT I O N / 0 4

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / DANA KIPP

I N T E G R AT E D C O M M U N I C AT I O N

S E CT I O N / 0 4

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / DANA KIPP

I N T E G R AT E D C O M M U N I C AT I O N

S E CT I O N / 0 4

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / DANA KIPP

I N T E G R AT E D C O M M U N I C AT I O N

S E CT I O N / 0 4

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / DANA KIPP

I N T E G R AT E D C O M M U N I C AT I O N

S E CT I O N / 0 4

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / DANA KIPP

I N T E G R AT E D C O M M U N I C AT I O N

S E CT I O N / 0 4

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / DANA KIPP

I N T E G R AT E D C O M M U N I C AT I O N

S E CT I O N / 0 4

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

S E CT I O N / 0 5

V I S U A L C O M M U N I C AT I O N

e/365

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Natural land mines.

Project

Problem The problem was to research Rocky Mountain Natural Gas

Fractured

and its effect on the environment and publics safety. Developing

Professor Hunter Wimmer Artifacts Research Material 6 x 9 inch book Poster Postcard

research from both primary and secondary sources, an event was to be held accompanied with print materials facilitating higher learning outcomes, and culminated into a final 6 x 9 inch book. Questions addressed were: What about natural gas is unsafe? How might natural gas effect the environment and communities safety? Why is it a problem? What might be the solution? Solution Identifying consumption trends and natural gas production methods as the primary issue, print and digital solution aimed at informing public awareness were conceptualized. Through the development of posters, T-shirts and stickers, news pamphlet and mailers along with a social media applications, were designed to inform, and inspire consumer change, resulting in a safer more sustainable future. Artifacts Project materials include, posters, cards, event double-sided postcards, and a project brief, were developed and used for research. Resulting form learning outcomes, T-shirts, stickers, social media application, business system, and a 6 x 9 inch book were created.

E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

V I S U A L C O M M U N I C AT I O N

S E CT I O N / 0 5

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / DANA KIPP

V I S U A L C O M M U N I C AT I O N

S E CT I O N / 0 5

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

V I S U A L C O M M U N I C AT I O N

S E CT I O N / 0 5

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / NICOLE ROSARIO

V I S U A L C O M M U N I C AT I O N

S E CT I O N / 0 5

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Weapon of Mass Deception

Rocky Mountain Natural Gas And Its Effects On Our Environment & Public Safety

E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / DANA KIPP

V I S U A L C O M M U N I C AT I O N

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / DANA KIPP

V I S U A L C O M M U N I C AT I O N

S E CT I O N / 0 5

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / DANA KIPP

V I S U A L C O M M U N I C AT I O N

S E CT I O N / 0 5

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

PHOTOGRAPHY / DANA KIPP

V I S U A L C O M M U N I C AT I O N

S E CT I O N / 0 5

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E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

100

PHOTOGRAPHY / DANA KIPP

V I S U A L C O M M U N I C AT I O N

S E CT I O N / 0 5

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101

E M P O W E R / 365 D A N A K I P P / M FA P O R T F O L I O

102

PHOTOGRAPHY / DAVID KORMAN

S E CT I O N / 0 6

TYPE COMPOSITION

e/365

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Music in the grove.

Project

Problem Create three mailers that work together as a group pro-

Stern Grove Music Festival

moting and capturing the spirit of the Stern Grove Music Festival

Professor Michael Sanato Artifacts Promotional Mailers

through the use of engaging hierarchy, layout and text. Questions addressed were: What is the Stern Grove Music Festival? What makes it unique? How do these mailers reflect the music festivals likeness? How can these trends be carried through visually while remaining cohesive as a group? Solution The Stern Grove Music Festival was identified as a free music series which takes place every summer in San Francisco’s Sunset District Park. Surrounded by redwood tree’s, the park is centered around an amphitheater which provides an oasis within the confines of the city. Attracting weekend warriors visiting from out of town and local residents alike the festival provides day entertainment where patrons can relax, picnic and enjoy the music. The cards have been designed to be bright and airy representing the feel of summer. Controlling the type with hierarchy and arranged in a lock-up, creating an interesting layout against a paper bag texture, provides the audience with information that is easily accessible while presenting the look and feel of a daytime event. Artifacts Included deliverables are: Three 6”x 9” mailers

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TYPE COMPOSITION

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Festival

2008

/ / / / / T I C K E T I N F O : W W W. S T E R N G R O V E . O R G | P H O N E : 4 1 5 . 2 5 2 . 6 2 5 2 | E M A I L : I N F O @ S T E R N G R O V E . O R G

SGrove tern

71 ST Season Sigmund Stern Grove June 15 to August 17, 2008

1 9 t h Av e n u e a n d S l o a t B o u l e v a rd San Francisco, CA. F re e C o n c e r t s a n d E v e n t s Sundays at 2pm

San Francisco Symphony The San Francisco Symphony gave its first concert in 1911 a n d h a s g ro w n i n a c c l a i m u n d e r a s u c c e s s i o n o f m u s i c d i re c t o r s : H e n r y H a d l e y, A l f re d H e r t z , B a s i l C a m e ro n , I s s a y D o b ro w e n , P i e r re M o n t a e u x , E n r i q u e J o rd á , J o s e f K r i p s , S e i j i O z a w a , E d o d e Wa a r t , H e r b e r t B l o m s t e d t , a n d , s i n c e 1 9 9 5 , M i c h a e l Ti l s o n T h o m a s . S F S h a s w o n s u c h re c o rd i n g a w a rd s a s F r a n c e ” s G r a n d P r i x d u D i s q u e a n d B r i a i n ’s G r a m o p h o n e Aw a rd .

James Gaffigan James Gaffigan joined the San Francisco Symphony in 2 0 0 6 a s a s s o c i a t e c o rd i n a t o r. H i s m o s t re c e n t a p p o i n t m e n t w a s a s t h e C l e v e l a n d O rc h e s t r a ’s A s s i s t a n t C o n d u c t o r, a p o s t h e h e l d f o r t h re e s e a s o n s .

Sponsored by KDFC 102.9 Radio

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01 02 03 04 05 06

Land as 1’s and 0’s.

Project

Problem Develop a website for the Renewable Energy Coordination

Kipp Design

Office (RECO), that expedites the processing of increased numbers

RECO

of applications for renewable energy projects.

Advisors

Questions addressed were: What is RECO and what do they do?

Jenny Ji

How might a website expedite the processing of renewable energy

Artifacts Websites

applications? How does the site represent RECO and it’s affiliated government agencies? Solution Identified as a online organization which operates under the authority of the Department of Interior (DOI) and partners with the Bureau of Land Management (BLM) United States Fish and Wildlife Servise (USFWS) and the National Environment Protection Agency (NEPA), the website acts as an aggregate, providing links to its affiliates while offering general information on U.S. renewable energy and land use applications. Using both HTML and CSS, the website was programed, and designed to be both aesthetically pleasing and functional. Thru the creation of icon links representing the different sources of renewable energy used in the United States, the sites usability has been simplified in order to provide a more streamlined approach to accessing department information. Artifacts Included deliverables are: a fully functioning website.

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OR AMERICA

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dinat ion O ff ice (RECO ) is an online organization whic h

it y of the Depar t ment of I nterior (DOI ). The off ic es help t o

e inc reas ed number of applicat ions f or renewable energ y

oget her t he U. S . Depar t ment of t he I nt erior and t he B LM

mmunit ies, s tat e regulat ors, industry, and ot her f edera l

B I O FU E L

ean energy future by providing sit es for env ironmen t all y

ewable energy on publi c lands. Renewable energ y proje c t s c lude wind, s olar, geothermal, and biomass proje c t s and f ac ilities needed to deliver t his power t o t he c ons umer.

prov ide c lean new energy f or Americ a.

S O LA R

W IND

T RA N S M I S S I O N

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GEOTHERMAL

TRANSMISSION CORRIDOR

D I G I TA L T O O L S

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RENEWABLE ENERGY COORDINATION OFFICE BIO FUEL

RECO About Us

SOLAR / PV

WIND

GEOTHERMAL

TRANSMISSION CORRIDOR

RECO CONNECTS

ABOUT US Renewable Energy Coordination Office (RECO) is an online organization which operates under the authority of the Department of Interior (DOI). The offices help to

Educat ion

expedite processing of the increased number of applications for renewable energy

Resourc es

projects on U.S. lands. RECO is partnered with the Bureau of Land Management (BLM),

Contact s

United States Fish and Wildlife Service (USFWS), and the National Environment

Links

Protection Agency (NEPA). Recently announced, Secretary Ken Salazar and Senator GO

Reid opened a new RECO office in Nevada, the first of four, with the others located in Arizona, California, and Wyoming. With Renewable Energy teams in Colorado, Idaho, Montana, New Mexico, Oregon/Washington and Utah. Promoting renewable energy, it will create 2 million jobs in the United States. Spearheading the Obama administrations commitment to, “rapid development of renewable energy, especially on America’s public lands,” stated by Secretary Ken Salazar.

REC

RENEWABLE ENERGY COORDINATION OFFICE BIO FUEL

RECO

EDUCATE

About Us

RECO connects you to the BLM who strives to realize healthier and more productive

SOLAR / PV

WIND

GEOTHERMAL

TRANSMISSION CORRIDOR

RECO INFORMS

public lands through better informed citizens and well trained employees who are

Educat ion

willing to participate and assist in managing the BLM administered public lands and

Resources

solving complex environmental problems found in this 261 million-acre laboratory.

Cont acts

To achieve this goal of well trained employees and informed citizens, BLM offers two sites:

Links

(1) For informed citizens, Learning Landscapes -- This site presents learning GO

opportunities associated with the 261 million acres of public lands that BLM manages for all Americans. We have gathered information for students, teachers and adult learners to use both in the classroom, in informal outdoor settings, or in ‘virtual’ classrooms and included resources from many of our field offices scattered mostly throughout the Western United States. Click here for the Learning Landscapes Environmental Education web site. (2) For well trained employees, the National Training Center (NTC) in Phoenix, Arizona. NTC offers over 200 courses annually making it a primary source for BLM training in natural resources and leadership. However, NTC’s service to the federal community doesn’t end there, as many courses are available to employees of other agencies through tuition programs. NTC is also a leader in instructional television and produces courses that are broadcast via satellite to over 130 BLM Satellite Network sites nationally. Broadcasts are not encrypted and are available to other agencies. NTC, with its full-service television capability has become the communications hub for BLM, providing an excellent means for agency leadership to keep field employees informed of law and policy changes. Click here for the NTC web site.

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WABLE ENERGY RDINATION OFFICE BIO FUEL

RESOURCE

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GEOTHERMAL

TRANSMISSION CORRIDOR

REC

RENEWABLE ENERGY COORDINATION OFFICE

RECO

CONTACTS

RECO strives t o make your online ex perience one that is effortless and fun.

About Us

The Renewable E nergy Coordination O ff ices are locat ed

Working with local c ommuni ties , s tate regulat ors, indust ry, and other federal

Education

Nevada and Wy oming. W ith Renewable E nergy t eams in Co

agencies RECO has gathered res ourc es from a wide rage of data bases. A ll s o t hat y ou can get where you need to go more effect ively, while helping build a c lean energ y f ut ure for A meric a.

B IO

REGIONAL OFFICES

VIDEO ARCHIVE LIBRARY

09.12.2009

S O LA R

Video

Discription Corn Based Ethanol

FU TU RE O F B I O FU E LS

THE

S O LA R E D G E

W I N D E N E RG Y O F T H E W E S T

TRA N S M I S S I O N C O RRI D O R

STATE OFFICES & TEAMS

10.15.2009 10.03.2009

P leas e c ome back s oon! GO

and wit ness t his his toric period in time. Watch Video Now!

09.20.2009

let us k now what you think of our new s it e and if y ou hav e

Link s

access one of our s potligh ted video s or s earch through the video library archiv es

10.22.2009

us ing the buttons below and be c onnec ted t o one of our

Contacts

FU E L

S tay up t o date with the ex citing world of United States Renewable E nergy and

Date Posted

New Mex ic o, Oregon /Washington and Ut ah. Use t he Unit ed

Resourc es

(more)

New solar farm projects

(more)

Wind farms in the west

(more)

Transporting our energy needs

FU TU RE O F G E O TH E RM A L

The future of hot energy

W IND

(more)

Arizona California Nevada Wyoming Colorado Idaho Montana New Mexico Oregon Washington Utah

NEWS (October)

T RA N S M I S S I O N

B LM A nnoun ces 2009 Reclama tion and Sustainable Mineral Dev elopment Awards Background on 2009 Reclama tion and Sust ainable Mineral Dev elopment Awards B LM Congra tulat es UKâ&#x20AC;&#x2122;s Royal Botanic Gardens, K ew, for Seed B ank ing Flora I nterior Laun ches Work Plan for BLM Western Oregon Forests B LM Releases Report on Ut ah Oil and Gas Leas es Salazar S eeks Congre s sional Suppor t for Strat egy t o Manage Ic onic W ild Hors es

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INFORMATION

d in Arizona, Cali fornia ,

olorado , Idaho , Montana,

d Stat es map or navigat e regional offic es . Plea se any further sugge stions.

RENEWABLE ENERGY COORDINATION OFFICE BIO FUEL

TRANSMISSION CORRIDOR

Sarah Pet ers on Deputy Direc tor, E x ternal Affairs Office of the Secretary Department of the I nterior (202) 208.6617

WATCH VIDEO

RECO

LINKS

About Us

Renewable Energy Coordina t ion O ff ice (RECO) st riv e to mak e your online experien ce, a plea sant one. Working with local c ommuni ties, st at e regula tors, indu st ry, and

Educ ation

other f ederal agen cies in building a c lean energ y future, RECO prov ides lin ks t o

Res ourc es

sites for environmen tally sound dev elopmen t of renewable energ y on publi c land s .

Cont ac t s

Pleas e c heck out s ome of our aff ilia t ed partners, by c lin king on t heir link belo w.

B IO

F U E LS

Now lik e never bef ore has gathering informat ion been made so easy and we hope

Link s GO

G eorge Su Media S peac ialis t , Nat ional Park Serv ic e Design Volunteers in Park s Manager 415.561.4758 George_S u@nps .gov

WIND

SOLAR / PV

that y ou come back again s oon. Depar t ment Of Energy Depar t ment of Int erior

S O LA R

Bureau Of Land Managemen t United St ates F is h A nd W ildli fe S erv ic es E nvironmen tal P rotect ion A genc y USA. gov

W IND

Doc umentat ion Acc ess ibili ty Home G E O T H E RM A L

T RA N S M I S S I O N

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REC

RENEWABLE ENERGY COORDINATION OFFICE

RECO

BIO FUEL

A bout Us

Biomass, a renewable energy source, is a biological m

or recently living organisms, such as wood, waste, a

E duc at ion

is commonly plant matter grown to generate electri

Res ourc es

example, forest residues (such as dead trees, branch

Cont ac t s

clippings and wood chips may be used as biomass.

Link s

biodegradable wastes that can be burnt as fuel. GO

Currently the BLM manages approximately 69 mill woodlands. About 16 million acres need restoration.

u s e o f s m a l l - d i a m e t e r m a t e r i a l f r o m f o r e s t r y, f u e l s a

The demand for biomass is expected to increase as o n - l i n e t o p r o d u c e h e a t , f u e l , o r e l e c t r i c i t y.

When trying to reduce hazardous fuels and utilize biom

unique. They share many of the same barriers, and offe

other federal and private lands. Most of the 16 million ac

in rural areas away from existing markets. Transportatio

are high, and establishing new markets for woody biom

working with partners in local communities to identify an

For more information on Bio fuels checkout (www.blm.go

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material derived from living,

and alcohol fuels. Biomass

icity or produce heat. For

hes and tree stumps), yard Biomass may also include

B I O FU E L

lion acres of forests and

FACTS

The BLM is increasing the

Species

Overall Biomass

and rangeland treatments.

s bioenergy facilities come

mass, the BLM lands are not

er the same opportunities as

cres needing restoration are

Crops

2,000

A nartartic K rill

500

Humans

100

P lankt on

N/ A

on costs to existing markets

mass is difficult. The BLM is

nd promote opportunities.

ov)

Cattle

156

S heep and G oat s

31.5

Chick ens

14.4

A nts

900-9,000

Marine F is h

800-2,000

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WABLE ENERGY RDINATION OFFICE BIO FUEL

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WIND

GEOTHERMAL

TRANSMISSION CORRIDOR

WATCH VIDEO

SOLAR / PV Solar energy, radiant light and heat from the Sun, has been harnessed by humans since ancient times using a range of ever-evolving technologies. Solar radiation, accounts for most of the available renewable energy on Earth and in the Southwest

applications for utility-scale solar energy projects in California, Nevada, Arizona, New Mexico, Colorado and Utah that describe more than 2.3 million acres of land. Solar powered electrical generation relies on heat engines and photovoltaics. Solar energy’s uses are limited only by human ingenuity. A partial list of solar applications includes space heating and cooling through solar architecture, potable water via distillation and disinfection, daylighting, solar hot water, solar cooking, and high

Solar technologies are broadly characterized as either passive solar or active solar

Sun, selecting materials with favorable thermal mass or light dispersing properties, and designing spaces that naturally circulate air. For more information on solar energy checkout (www.soareis.anl.gov)

WIND

About Us

Wind power uses the naturally occurring energy of the w

Educ at ion

generating electricity, charging batteries, or pumping wa

kinetic energy in the wind, converting it into electrical en

mounted on tall towers, usually 200 feet or more above

wind is faster and less turbulent. In utility-scale power ap

Link s

FACTS Subject Land Managed Applications

or two to several hundred turbines are connected to the u GO

Statistics

when the wind blows. The BLM manages 20.6 million a

potential. The BLM’s Lands and Realty Management p

of 192 rights-of-ways for the use of public lands for win

29.5 million acres

these, 25 authorizations have a total installed capacity

225

For ov er a decade, wind energy has been t he f as tes worldwide, achieving an annual growt h rat e of over 30

Western Projects Land Occupied

techniques include the use of photovoltaic panels and solar thermal collectors to harness the energy. Passive solar techniques include orienting a building to the

RECO

Contact s

S O LA R

temperature process heat for industrial purposes.

depending on the way they capture, convert and distribute solar energy. Active solar

RENEWABLE ENERGY COORDINATION OFFICE

Res ources

these solar radiation levels are some of the best in the world, and the BLM manages 30 million acres of public lands with solar potential. The BLM has received more than 220

REC

Ener. Consumed

1.8 million acres 1,250 acres 3850.00 ZJ

the c urrent t otal inst alled capacit y is approximat ely

Approximat ely 330 MW of this ins t alled capacit y is loc

west ern U.S. managed by BLM. Wind energy projec t de

and t he Midwest was particularly s trong, t apping int o t

Fact ors cont ribut ing to this boom include s tat e legis la

use of wind power, t he falling cos t of wind energy, an

in competitive utility mark ets. Wind energy ac count s elect ric ity generation and 0.1 perc ent of t ot al elec t rici by researc h labs, universities, utilit ies , and wind ene

energy’s costs by more than 80 perc ent during t he las t

poised for c ontinued growth. In the U. S . , abundant ene

the Northeast, the G reat P lains, and t he Wes t . For mo checkout (www.windeis.anl.gov)

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RENEWABLE ENERGY COORDINATION OFFICE BIO FUEL

RECO

GEOTHERMAL

wind for practical purposes like

A bout Us

G eothermal power is power ext ract ed from hea t st ored in t he earth. This geotherma l

ater. Wind turbines capture the

E duc at ion

energ y origina tes f rom the original formation of the plane t, f rom radioa ct iv e dec ay

nergy. Utility-scale turbines are

pplications, anywhere from one

acres of public lands with wind

program has authorized a total

nd energy production sites. Of of 327 megawatts.

st growing energ y t echnology

Subject Energy Capac ity

ev elopment in t he G reat Plains

have the c apa c ity to genera te abou t 10 GW of elect ricity as of 2007 , and in pract ic e GO

Statistics 21,000 MW

Managed Land

20. 6 million ac res

W ind Capac it y

19. 500 MW

perc ent . I n the Uni ted States, 19,500 MW of wind projects.

c ated on F ederal land s in the

but is now bett er k nown for genera t ing elect ric ity. Worldwide , geothermal plan ts

Link s

FACTS

s uppl y 0.3% of global elect ric ity demand . An addi t ional 28 GW of direct geothermal heating c apac ity is inst alled f or dist rict heat ing, s pac e heating, s pas, indu st rial

Geothermal power is cost effective, reliable, sustainable, and environmentally friendly, but has historically been limited to areas near tectonic plate boundaries. Recent

S upply

4.9 Million Hous eholds

resources, especially for applications such as home heating, opening a potential for widespread exploitation. Geothermal wells release greenhouse gases trapped deep within the earth, but these emissions are much lower per energy unit than those of

at iv e requirements for greater

mitigate global warming if widely deployed in place of fossil fuels.

ty s uppl y. Howe v er, advances rg y dev elopers have cut wind

t t went y y ears. T he indu stry is

erg y pot ent ial c an be found in

ore information on wind energy

G E O T H E RM A L

FACTS Subject World Capacity Managed Land

technological advances have dramatically expanded the range and size of viable

conventional fossil fuels. As a result, geothermal power has the potential to help

s f or 6 percent of renewable

WATCH VIDEO

proc ess es, des alina tion and agric ult ural appli cations.

t he large wind resourc e there.

nd t he benef its of wind energy

bathing s inc e paleoli t hic times and for s pac e heat ing s inc e anc ien t roman t imes ,

Cont ac ts

W IND

utility grid, providing electricity

WIND

of mineral s, and f rom s olar energ y abs orbed at t he s urfac e. It has been us ed f or

Res ourc es

e the earthâ&#x20AC;&#x2122;s surface where the

SOLAR / PV

Leas es S upply E nergy

The BLM has t he delega ted aut hori ty for leas ing 249 million acres of publi c land s (inc luding just ov er 100 million acres of National Forest land s ) wit h geotherma l potential . The B LM pres ent ly manage s 530 geothermal lea s es, with 58 lea s es in produ c ing st atus genera ting abou t 1, 275 megawa tts of inst alled geothermal energ y on publi c land s. This amoun ts t o abou t 50 percent of U.S. geothermal energ y c apac ity and s upplie s t he elect ric al need s of abou t 1. 2 million homes. For more information on geothermal energy checkout (www.blm.gov)

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GEOTHERMAL

TRANSMISSION CORRIDOR

WATCH VIDEO

Trans mis s ion Corridor (NI E T C) c orridor is a geographic

United S t ates Depart ment of E nergy where elec t ric it y

e advers ely aff ec t ing A merican c it iz ens . In 2005 t he

nted t he Depart ment of E nergy t he authorit y t o c reat e

t o speed t he c reat ion of more trans mis sion c apac it y.

nmen t s f ail t o is s ue permit s allowing c ons truc t ion of new

oli c y A c t of 2005 giv es the F ederal E nergy Regula tory

t hority to is sue a f ederal permit empowering a projec t

ht of eminen t domain t o purchas e proper t y needed t o

mental Impact Statement identifies energy corridors to

ewable energy development projects, as well as oil, gas,

ergy transport corridors are agency-preferred locations sion lines may be sited and built in the future to meet the

emands while mitigating potential harmful effects to the

ed as a Corridor, individual pipelines and transmission

e sited by processing of a right-of-way application. For

smission corridor checkout (www.corridoreis.anl.gov)

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C O RRI D O R

FACTS Technology

Energy Consumption

S olar

3850 .00 ZJ

Wind

2.25 ZJ

B iomass

3.00 ZJ

G eot hermal

3.00 ZJ

D I G I TA L T O O L S

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ACKNOWLEDGEMENTS

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Acknowledgements Empower 365 has been 4 years in the making, and is the culmination of the many new skills and professional practices learned along the way. This portfolio would have not been possible without the help from Mary Scott, Phil Hamlet, Hunter Wimmer, Michael Kilgore, Jeremy Stout, Christine George, Carolina De Bartolo, Gaston Yagmourian, Mark Badger, and Jenny Ji, who all pushed me to become better. Thanks also goes to Scott Chris whoâ&#x20AC;&#x2122;s advisement during this project has been greatly appreciated. For the unwavering support special thanks goes out to my loving parents Betsy and Deryl Kipp and fiance Fanny Pan who have helped me grow as a person and encouraged me every step of the way. Lastly my love and appreciation goes to my late grandmother Melanie Steane whoâ&#x20AC;&#x2122;s support made going back to school possible. To all of you I say, thank you!

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BIOGRAPHY

e/365

Dana Kipp My name is Dana Kipp, and I’m a San Francisco based graphic designer. A Pratt Institute graduate and having recently completed my Masters at the Academy of Art University, I’ve developed a passion for hand crafted things. Taking pride in the process I put my heart and soul into each creation. A world traveler I’ve followed my interest in people and places, finding myself exposed to new traditions while learning to see the world through a different perspective. Gaining many valuable experiences along the way, it has helps provide a professional competitiveness knowing what to consider when designing for a new client. I focus in print media where I have developed a passion for hand-lettering, custom typography and brand identity.

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