VEW Education Brochure by Daniel Leibovitch

EDUCATION: SEPTEMBER 14–17 | EXHIBITION: SEPTEMBER 15–17 | LAS VEGAS | VISIONEXPO.COM | #VISIONEXPO

EDUCATION + FASHION + TECHNOLOGY

2016 EDUCATION BROCHURE

VisionExpoWest.com/learning or call 1.800.811.7151

PROUD SUPPORTER OF:

EDUCATION HIGHLIGHTS FREE! OCULAR SURFACE DISEASE AND WELLNESS SYMPOSIUM = 3 HOURS Why should your ocular practice mirror a preventative care model? The Ocular Surface Disease and Wellness Symposium teaches you how to follow this approach to diagnose and treat your patients. As a part of this expansive program, you will also gain expertise in recognizing dry eye diseases – allowing you to expand the quality and consistency of care you are providing by following easy-to-use dry eye disease recommendations. Supported by: ALLERGAN, SHIRE Media Partner: PRIMARY CARE OPTOMETRY NEWS 10L4 Ocular Wellness and the Ocular Surface: Where Do We Go From Here? 10L5 Ocular Surface Disease: Developing a Strategy for Diagnosis and Treatment of OSD

FREE! GLOBAL CONTACT LENS FORUM = 4 HOURS

NEW! SCLERAL LENS TRACK = 5 HOURS Why should you fit scleral contact lenses? This all-new track will feature two classroom courses covering basic principles and advanced techniques for fitting them, as well as troubleshooting tips and strategies for success; plus a twohour fitting workshop. Learn how and why scleral lenses can be the answer for many patients with: significant astigmatism; severe dry eye; and altered corneas, corneal thinning or erosion problems. You’ll come away with a new understanding of the applications, fitting strategies, and profitability of these lenses, plus the ability to fit full and mini scleral lenses with confidence. Speakers will take you through every step—from patient selection and pre-fitting evaluation all the way to follow-up care. Whether you have no experience with the lenses or are looking for advanced tips, this track is for you. Supported by: BAUSCH+LOMB Media Partner: REVIEW OF OPTOMETRY 23L1 Scleral Lens Fitting: Basic Principles and Advanced Techniques 25L1 Troubleshooting Scleral Lenses 26L1 Scleral Lens Fitting Workshop - It’s as Easy as 1, 2, 3!

NEW! FREE! VISION SERIES = 5 HOURS

Supported by: COOPERVISION, BAUSCH+LOMB, Endorsed by: THE BRITISH CONTACT LENS ASSOCIATION (BCLA) Media Partner: CONTACT LENS SPECTRUM 10L1 State of the Contact Lens Industry in 2016 10L2 The Contact Lens Trilogy- Specialty Areas to Boost Your Contact Lens Practice 10L3 Contact Lens Eye Care From A Patient’s Perspective

20C5 Presentation 1: Ocular Allergy Update | Paul Karpecki, OD Presentation 2: After a PGA, What’s Next? | Jim Thimons, OD Presented by: | Not for Credit | Lunch Provided

Build a solid foundation of skills and knowledge in this diverse track that covers core competencies in 4 key areas for today’s multifaceted optician: clinical, technical, fashion and sales. This program can also be used to efficiently and effectively cross-train all members of the optical team. Supported by: ESSILOR OF AMERICA Media Partner: INVISION MAGAZINE 21O2 25O1 33O3 42B3 42O1 42O2 43B3

Clinical Ocular Concepts for Opticians, Technicians and Ancillary Staff A Checklist for Managing Spectacle Lens Complaints Troubleshooting Progressives and Other Multifocals The New Rules of Selling in Eyecare Handling Prescriptions That Contain Prism Eye Diseases Opticians and Technicians Should Know About Conflicts: Avoiding Them and Resolving Them

NEW! CORCORAN CODING ACADEMY = 6 HOURS Immerse yourself in the complex world of coding in order to protect your practice and maximize your revenues. Learn from the best in the business at a fraction of the normal cost. Take home reference materials your entire team can use. Whether you are a young optometrist, a billing specialist or an administrator, mastering the complexities of coding and billing are essential. Doing them incorrectly costs both time and money. Don’t miss this all-new opportunity to master and make sense of today’s coding. 41B1 Maximizing Coding for Eye Care Visits 43B1 Co-Management of Post-Surgical Care That Can Increase Profitability 44B1 Key Coding Concepts - What You Don’t Know Could Hurt Your Practice and Profits 45B1 DME and Medicare - Critical Info To Protect Your Practice and Profit!

SPECTACLE LENS EXPERT TRACK = 11 HOURS

Update how you manage, monitor, position and promote your sunwear and frame inventory. Become more strategic with the business of frame buying. Elevate your confidence while increasing dispensary profits. Over the course of one or several years, complete 8 hours within the program to earn your Frame Buyer’s Certification.

There are more lenses, materials and designs available than ever – and customization offers endless opportunities to provide the most optimized vision for every need. Optometrists, opticians and technicians will learn and share together how these new lens offerings can protect patients from blue light, UV and digital eye strain. Doctor-driven prescribing and optician-reinforced recommending of these innovative lens technologies assure the best possible patient outcomes.

Media Partner: EYECARE BUSINESS MAGAZINE

The Global Contact Lens Forum continues to develop as an informative “meeting within a meeting” at International Vision Expo, providing insight into current issues you face as a contact lens practitioner. This year, a new format gives you access to thought leaders in the field sharing their views on the future of contact lens practice. Emphasis will be placed on both clinical/scientific advancements as well as critical business strategies. Don’t miss a new, illuminating session dedicated to contact lens wear from the patient’s perspective.

NEW! DISPENSING ESSENTIALS = 10 HOURS

FRAME BUYERS CERTIFICATE PROGRAM = 15 HOURS

Grab a bite to eat or drink and take advantage of this opportunity to continue your learning over lunch. Enjoy a break from the formal classroom or exhibit hall as industry leaders address the latest clinical innovations in a collaborative and relaxed learning environment... and then connect and build on your classroom learning by heading back into the exhibit hall to put theory into practice.

20C7 What’s New at Bausch+Lomb? Presented by:

| Not for Credit| Lunch Provided

30C1 An Update from Shire Ophthalmics Presented by: | Not for Credit | Lunch Provided 30C3 Diabetic Eye Disease - Diagnosis and Management Strategies for Patients | Mark Dunbar, OD; Sanford Chen, MD Presented by: | Not for Credit| Lunch Provided 40C1 OCT and OCT Angiography: NEW Technology and Best Practices | Mark Dunbar, OD; Jay Haynie, OD Presented by:

| Not for Credit | Lunch Provided

KEYNOTE SERIES = 3 HOURS This series of dynamic, thought-provoking keynote presentations are led by business leaders, customer service gurus and visionaries from both inside and outside the optical industry. Discover the latest retail and customer service concepts from experts who have made them work, and learn how to apply them in your own business. Learn from the best, like The Ritz-Carlton, and see for yourself how engaged employees and a customer-centric environment can grow your business Media Partner: EYECARE BUSINESS MAGAZINE 21B1 The Ritz-Carlton Leadership Center Presents: Excellence in the Patient Experience 31B6 The HOW? Behind the WOW! at Retail Supported by: ESSILOR OF AMERICA

NEW! LIGHTNING ROUNDS = 4 HOURS Each session in this all-new, rapid-fire format offers varying perspectives from five key opinion leaders. Learn from multiple speakers in a “speed-dating” format to gain an in-depth understanding of critical clinical issues, including glaucoma and anterior segment diseases. Media Partner: INVISION MAGAZINE 32C1 Lightning Rounds in Glaucoma 32C2 Lightning Rounds in Anterior Segment Disease

INTERNATIONAL VISION EXPO AND CONFERENCE | PROUD SUPPORTER OF THINK ABOUT YOUR EYES

11B1 Tips and Tricks to Better Purchasing 22B5 Frames: The Facts, The Factories, and The Fashion 23B1 Communicating Value: How Do You and Your Patient Differentiate $99 Eyewear from $999 Eyewear? 24B2 The New Rules of Optical Retailing 31B1 “Must Have” Eyewear Fashion Trends for 2017 32B2 Sunwear: How to Steal Market Share and Make Big Money 32B3 THE BIG PICTURE - Eyewear Challenges and Solutions in the Year 2020 33B3 Frame Buyers Panel 33B4 Manage Your Frame Board, Don’t Let It Manage You 43O1 Which Frame Material is Right for My Patient?

Supported by: ESSILOR OF AMERICA

12O1 Understanding and Recommending Office, Anti-Fatigue and Close Environment Lenses 13O2 Spectacle Lens Customization - How Personal Is Your Progressive? 21O1 How To Determine the Right Tints and Coatings for a Patient 22O1 Blue Light and Digital Eye Strain: Educating Patients and Providing Solutions 25O1 A Checklist for Managing Spectacle Lens Complaints 32O1 Spectacle Lens Update: Everything You Need to Know 33O3 Troubleshooting Progressives and Other Multifocals 34O2 Spectacle Lens Material Decision Tree

BUSINESS HIGHLIGHTS LOOKING FOR SPECIFIC SOLUTIONS TO YOUR MOST PRESSING BUSINESS ISSUES? USE OUR EASY COLOR CODED SYSTEM ON THE DAILY COURSE GRIDS TO GUIDE YOU TO COURSES THAT WILL HELP ZERO IN ON TOPICS YOU NEED

BUSINESS SOLUTIONS CATEGORIES KEY

PROFITABILITY & GROWTH DATA CUSTOMER EXPERIENCE HUMAN RESOURCES LEADERSHIP

CLINICAL HIGHLIGHTS

LEARN EVERYTHING YOU NEED FOR CLINICAL PATIENT CARE NEW! TECHNOLOGY = 6 HOURS

CONTACT LENS = 16 HOURS (CONT.)

23C1 In-Office Electrodiagnostics - What Can It Do For You 23C3 Advanced Refractive Analysis, Beyond Just Better One or Two... Incorporation of Wavefront Technology in Vision Analysis 25C2 Getting The Most Out of Your OCT For Retina, Glaucoma and Anterior Segment: Diagnosis, Management and Progression 32C3 New Technologies in Glaucoma Management: From ERG to OCT

25C6 What do you do if?... Diagnosis and Treatment of Anterior Segment Disease You Meet Every Day! 25L1 Troubleshooting Scleral Lenses 26L1 Scleral Lens Fitting Workshop - It’s as Easy as 1, 2, 3 31L1 Smart Contact Lenses: The Future is Now 32L1 A Trip Beyond The Limbus: Contact Lens Fitting for Complex Corneas 33L1 Take the Contact Lens Challenge – Fit the Unusual Eye 34L1 Utilizing Biological Contact Lenses to Their Maximum Potential 42L1 Scleral Lens Applications for Normal Corneas

ANTERIOR SEGMENT = 24 HOURS 11C1 The Basics of Uveitis 10L4 Ocular Wellness and the Ocular Surface: Where Do We Go From Here? 10L5 Ocular Surface Disease: Developing a Strategy for Diagnosis and Treatment of OSD 13C2 How to Develop a Dry Eye Center 21C2 Top 5 Things that Every OD Should Know About the Cornea 22C3 Optimal Management of Meibomian Gland Disease and Ocular Surface Disease 22C4 State of the Art Diagnosis and Management of Keratoconus and Keratectasia - There Has Been a Great Paradigm Shift! 22C6 The Shifting Sands of Dry Eye and MGD-Expert Perspective 22C8 Straight Outta Tears: Treating and Managing MGD, Lid Bugs and Other Lid Thugs! 23C2 The Greatest Anterior Segment Disease and Medical Management of Contact Lens Complications Course - Ever! 25C7 The Greatest Ocular Surface Disease Course – Ever 32C2 Lightning Rounds in Anterior Segment Disease 32C6 Clinical Case Management in the ICD-10 Era: Anterior Segment 43C2 Ocular Allergy: New Perspectives on a Growing Problem 44C1 Advanced Diagnosis and Management of Ocular Surface Disease and Tear Dysfunction

CONTACT LENS = 16 HOURS 11L1 Decision Making Process for Multifocal Contact Lens Prescribing 23L1 Scleral Lens Fitting: Basic Principles and Advanced Techniques

GENERAL OPTOMETRY = 8 HOURS 11C4 AMD Update 12C6 Best of OD’s on Facebook: Clinical Tales from the Trenches Need Panelists 21C1 One of those Days- A Day in the Life of a Full Scope OD 30C0 Beat the Blues - Inside and Out 45C1 What Not to Refer

GLAUCOMA = 19 HOURS 11C3 Is This Glaucoma? Media Partner: OPTOMETRY TIMES 22C2 Update on Medical Therapy 24C7 New Directions in Glaucoma Diagnostics and Treatments 25C3 Glaucoma for the “Every Day” Optometrist 26C7 Interpreting Visual Fields 32C1 Lightning Rounds in Glaucoma 32C3 New Technologies in Glaucoma Management: From ERG to OCT 33C2 Glaucoma Pearls and Grand Rounds 40C4 Reducing the Pressure on Glaucoma Decision Making 42C1 Managing the Glaucoma Suspect 44C2 Clinical Discussions in Glaucoma

HANDS ON WORKSHOPS = 9 HOURS 20C1 Amniotic Membranes in the Media Partner: OPTOMETRY TIMES Optometric Practice 26L1 Scleral Lens Fitting Workshop - It’s as Easy as 1, 2, 3 32C4 Injections Workshop 33O2 Frame Adjusting & Repair Workshop 43O2 How to Take Position-Of-Wear Measurements for PALs Workshop

Clinical Education Video Partner: ADVANCED OCULAR CARE

PEDIATRICS, SYSTEMIC DISEASE AND NEURO = 13 HOURS 12C2 Neuro for the Rest of Us 12C3 Ocular Manifestations of Diabetes 33C3 Diabetes Treatment and Management 34C1 Ocular Manifestations of Intraorbital and Intracranial Tumors 41C1 Amblyopia - What the Studies Show 41C3 Enhance Your Understanding of Neuro Imaging 43C3 Neuro Ophthalmic Manifestations of Cancer 44C3 Neuro Ophthalmic Manifestations of Stroke 44C4 My Top 10 Pediatric Eye Diseases

PHARMACOLOGY = 7 HOURS 12C1 The Good, The Bad and the Orals 12L1 Myopia: Current Theories of Etiology and Treatment 22C5 Brand vs. Generic – Are They Really Different 34C7 Choosing the Right Agent in the Therapeutic Management of Ocular Disease 42C3 Antibiotics: Optometry and the Coming Armageddon

POSTERIOR SEGMENT AND MACULAR DEGENERATION = 11 HOURS 12C4 A Day in the Retina Clinic 23C7 The Role Macular Carotenoids Play in Visual Performance and in Sports Vision 32C5 The Greatest Posterior Segment Disease Course - Ever! 33C1 So Now What? Decision Making in Retinal Disease 33C5 Clinical Case Management in the ICD-10 Era: Posterior Segment 41C2 Retina and OCT Grand Rounds

SURGERY = 10 HOURS 23C5 The Surgical Management of Presbyopia 25C1 The Optometrist’s Guide to Cataract and Refractive Surgery 25C5 Corneal Crosslinking Guide of the Optometrist 33C4 Refractive Surgery Problem Solving 33C7 Cataract Comanagement 34C4 Co-management of Femto-Cataract Surgery

OPTICAL BOOT CAMP – 9 HOURS

LOCATED IN THE MEDICAL & SCIENTIFIC PAVILION

GROW YOUR PRACTICE BY BUILDING SKILLS OF YOUR NEW OPTICAL STAFF

EDUCATION PACKAGES OFFER FLEXIBILITY AND VALUE AS LOW AS $29 PER COURSE HOUR

The most cost-effective way to grow your business and enhance patient care is by building the skills of your entire staff. Reduce the learning curve by immersing new staff in this basic training program. Send your experienced staff

NEED TO ACCESS IT ALL? WANT FLEXIBILITY AND THE BEST VALUE FOR YOUR EDUCATION DOLLARS?

to any or all the courses in this series to gather the knowledge and then cross-train the rest of the team back at the office.

SHARING HOURS WITH CO-WORKERS?

THERE IS A SOLUTION FOR EVERYONE.

2:45 PM – 5:45 PM | NOT FOR CREDIT

25O3 – Optical Boot Camp - Module 1: The Eye and Optics Phernell Walker

TOTAL OFFICE PACKAGES

TOTAL OFFICE PRICING

8:30 AM – 11:30 AM | NOT FOR CREDIT

Package E 25 hours of education

$831 — up to 4 people ($33/hr.)

31O4 – Optical Boot Camp - Module 2: Lenses, Frames and Troubleshooting Rx Complaints Phernell Walker

Package F 35 hours of education

$1,068 — up to 7 people ($31/hr.)

Package G 45 hours of education

$1,310 — up to 10 people ($29/hr.)

2:45 PM – 5:45 PM | NOT FOR CREDIT

33O4 – Optical Boot Camp - Module 3: Eyewear Selection Sales and Communication Techniques Kevin Harrison

#ODSONFACEBOOK NEW! BEST OF ODS ON FACEBOOK Join us for an ODs on Facebook live event at Vision Expo featuring education and networking. ODs on Facebook is currently the industry’s largest and most influential online community. You already know it as an accessible and valuable forum to get crowdsourced, expert-driven content. Take the conversation “live” and learn and share clinical cases, business best practices and social media pearls with your peers.

Media Partner: OPTOMETRIC MANAGEMENT 12C6 23B5 25B5

ALAN GLAZIER, optometrist; Shady Grove Eye & Vision Care; founder of ODs on Facebook; @eyeinfo

Best of OD’s on Facebook: Clinical Tales from the Trenches Best of OD’s on Facebook: Practice Management Pearls The Greatest Social Media Marketing Course Ever

ODs on Facebook Party Friday, September 16 | 6:00 PM – 8:00 PM | Tao

Total Office Packages are designed to accommodate several individuals from the same practice and make it affordable for the doctor to bring his or her staff. When you register, all registrations must be submitted or called-in at the same time and the same company name and address (including zip code) must be used. Package prices are based on paid course hours selected. A la Carte courses are excluded. Other discounts do not apply. Credit rollovers will not be granted for unused hours. Badge is required for admittance to each course. Additional hours can be added to any package above for $35 per hour.

With 12 unique education packages, only pay for the hours that you want and participate in the sessions that interest you. Through Total Office Packages, distribute the hours among your group. International Vision Expo provides the best value for your education dollars. Expert education for you, a coworker or why not bring the entire staff.

FOR COMPLETE PRICING DETAILS SEE BACK PAGE.

“I love teaching. To have even a small influence on the profession, it’s humbling.” DIANA SHECHTMAN, OD; professor, Nova Southeastern University and esteemed speaker Learn more about our 2016 Visionaries at: VISIONEXPO.COM/VISIONARIES

VISION EXPO SUPPORTERS

CONFERENCE

ADVISORY BOARD Meet the members of the Conference Advisory Board who have been actively involved in the development of this year’s education meeting.

Mark Dunbar, OD, FAAO, Co-Chairman

Phillip Gross, OD

CAB Chairman, Michigan College of Optometry at Ferris State University

Pennsylvania College of Optometry at the Salus University

Ben Gaddie, OD, FAAO, Co-Chairman

Mark Johnson, LDO, ABO, NCLE

Kirk Smick, OD, FAAO

Laurie Pierce, LDO, ABOM, NCLC

Former Chairman, Pacific University College of Optometry

Newbury College Ophthalmic Dispensing Program

Christine Chan, OD

Jack Schaeffer, OD

UC Berkeley School of Optometry

University of Georgia Southern College of Optometry

Edward DeGennaro, MEd, ABOM

Louise Sclafani, OD

New York City College, Long Island University and Virginia Commonwealth University

Illinois College of Optometry

Douglas Devries, OD

Richard Soden, OD

Pacific University College of Optometry

SUNY College of Optometry

S. Barry Eiden, OD, FAAO

Dave Ziegler, OD

CAB Chairman, University of Alabama at Birmingham School of Optometry

Becker College and Worcester Technical Institute

Southern California College of Optometry

SUNY College of Optometry

PT A O OM

RIC

NEV

ENDORSED BY: •

OCIA

Arizona Optometric Association | Nevada Optometric Association

•

TIO

MEDIA PARTNERS:

INTERNATIONAL VISION EXPO AND CONFERENCE | PROUD SUPPORTER OF THINK ABOUT YOUR EYES

NOW AVAILABLE: MORE POWERS!

WITH MORE POWERS, YOU CAN FIT FOR MORE

FROM THE CONFERENCE ADVISORY BOARD With so many unique and visionary topics in the robust education program - it can be challenging to narrow down your selections. Listen to the experts as our Conference Advisory Board Co-Chairmen share their top picks for getting the most out of your Education experience.

-12.00D to +6.00D

-15.00D to +8.00D

PERFORMANCE DRIVEN BY SCIENCE®

FRIDAY, SEPT. 16

NOW YOUR HIGH Rx PATIENTS CAN HAVE THE POWERS THEY NEED, WHEN THEY NEED THEM.

11C2 - The Best of the Worst Ocular Urgencies and Emergencies

12C2 - Neuro For the Rest of Us Speaker: Marcolini

Speakers: Young, Myers

5:00 PM – 6:00 PM 26O1 - Analyzing and Solving Eyewear Fitting Complaints Speaker: Yoho

THURSDAY, SEPT. 15

NEW range of powers:

3:45 PM – 4:45 PM

MARK DUNBAR, OD, FAAO

Co-Chairman Conference Advisory Board

BEN GADDIE, OD, FAAO

Co-Chairman Conference Advisory Board

9:45 AM – 10:45 AM

2:45 PM – 4:45 PM

23B1 - Communicating Value: How Do You and Your Patient Differentiate $99 Eyewear from $999 Eyewear?

25B2 - Retail Marketing Strategies That Work Speaker: De Long

Speaker: Pierce

8:30 AM – 9:30 AM

9:45 AM –11:45 AM

31C2 - Cloak and Dagger Retinal Clues to Systemic Disease

31O1 - Lens Materials Case Studies in Patient Applications

Speaker: Ferrucci

32C2 - Lightning Rounds in Anterior Segment Disease

Speaker: Harrison

Speakers: Schmidt, Ficco, Sclafani, Devries

2:45 PM – 4:45 PM

33C1 - So Now What? Decision Making in Retinal Disease

33A1 - The Tech’s Role in Management of Ocular Emergencies

Speakers: Haynie, Shechtman

Speakers: Zeitlin; Young

SATURDAY, SEPT. 17

NEW range of powers:

1:30 PM –3:30 PM

FRIDAY, SEPT. 16

DAILIES® AquaComfort Plus® contact lenses

THURSDAY, SEPT. 15

DAILIES TOTAL1® contact lenses

WEDNESDAY, SEPT. 14

Media Partner: OPTOMETRIC MANAGEMENT

9:45 AM – 11:45 AM

1:45 PM – 3:45 PM

42C1 - Managing the Glaucoma Suspect

44C4 - My Top 10 Pediatric Eye Diseases

Speaker: Madonna

Speaker: McCarty

Use the program-at-a-glance on pages 14, 18, 22, 26 to choose the curriculum that works best for your individual education objectives.

VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS WEDNESDAY, SEPTEMBER 14 7:00 AM–8:00 AM | 1 HOUR 10L1 FREE GLOBAL CONTACT LENS FORUM State of the Contact Lens Industry in 2016 Robert Warner, Global Franchise Head of Vision Care; James Kirchner, OD, President & CEO; Jerry Warner, President of North America; Guy Guglielmino, Vice President of Marketing, Bausch & Lomb; Peter Menziuso, President, North America; Vic McCray, MD, President & CEO, Tangible Science

This course is an overview of the state of the contact lens industry. Join us as our panel of clinical and industry experts weigh in on where contacts are in 2016, the challenges, and the future innovations in contact lenses.

9:00 AM–11:00 AM | 2 HOURS 10L2 FREE GLOBAL CONTACT LENS FORUM The Contact Lens Trilogy - Specialty Areas To Boost Your Contact Lens Practice S. Barry Eiden, OD, FAAO, Louise Sclafani, OD; Jeffrey Cooper, OD • Presbyopia management with contact lenses • Contact lens treatment of the irregular cornea • Management of myopia progression with contact lenses • Management of ocular disfigurement with contact lenses (prosthetic CLs)

11:15 AM–12:15 PM | 1 HOUR 10L3 FREE GLOBAL CONTACT LENS FORUM Contact Lens Eye Care From A Patient’s Perspective Louise Sclafani, OD; S. Barry Eiden, OD, FAAO

1. Standard disposable SCL wearer 2. New or habitual keratoconic patient 3. Allergy or dry eye CL wearer or GP normal cornea lens wearer 4. CL wearing presbyope (monovision or SV CL wearer)

1:30 PM–2:30 PM | 1 HOUR 10L4 FREE OCULAR SURFACE DISEASE AND WELLNESS SYMPOSIUM Ocular Wellness and the Ocular Surface: Where Do We Go From Here? Jack Schaeffer, OD; Marc Bloomenstein, OD; Paul Karpecki, OD

30 Key Optometric leaders in dry eye developed a basic plan to begin a dry eye strategy for all Optometrists. The course will walk you through all the processes needed to develop a strategy in your office. We will cover the doctor and staff responsibilities. We will go over basic diagnostic and treatment modalities.

3:45 PM–5:45 PM | 2 HOURS 10L5 FREE OCULAR SURFACE DISEASE AND WELLNESS SYMPOSIUM Ocular Surface Disease: Developing a Strategy for Diagnosis and Treatment of OSD Jack Schaeffer, OD; Marc Bloomenstein, OD; Paul Karpecki, OD

This course will cover the advanced diagnostic and treatment strategies for the dry eye specialty practice. We will use case studies and a rapid fire approach to cover the majority of diagnostic and treatment strategies. We will also cover the wellness initiative and its relation to ocular surface disease prevention.

1:30 PM–3:30 PM | 2 HOURS 11B1 Frame Buyers Certificate Program Tips and Tricks to Better Purchasing Carol Norbeck Inventory is the most essential and influential part of every business. The product in your office creates your image and your profit margin. Buying today can not be a personal decision. Learn the basics of standard business practices in purchasing. Learn ‘Open to Buy’ systems and tracking systems for inventory turns. Learn how to position your purchases to offer options to meet your entire patient’s needs. Successful inventory control creates improved cash flow. Create your ‘Brand’ while creating profits and patient satisfaction.

1:30 PM – 3:30 PM | 2 HOURS 11B2 Navigating the Newest Changes to Meaningful Use Philip Gross, OD; Jay Henry, OD

Meaningful Use is not going away but continues to change with Modified Stage 2 and Stage 3 objectives. Providers must understand and be ready for clinical and patient impacts of Meaningful use to their practice.

1:30 PM–3:30 PM | 2 HOURS 11B3 How To Measure and Improve Team Productivity Jerry Hayes, OD Yes, your team is busy, but how productive are they compared to other practices of the same size? Designed for ODs in traditional dispensing practice, this presentation will teach you how to measure both doctor and staff productivity and benchmark your practice against industry norms. You’ll learn the answers to three important questions; ‘How much staff do I really need’, ‘How much should I pay my team’, and ‘How do I hold my employees accountable’?

1:30 PM–3:30 PM | 2 HOURS 11C1 The Basics of Uveitis Walter Whitley, OD Uveitis is one of the leading causes of preventable blindness in developed countries, which makes it crucial for practicing optometrists to understand how best to diagnose, differentiate and treat. Using case examples, this course will review both ocular and systemic associations of the disease, review laboratory testing, and current/future treatment options.

1:30 PM–3:30 PM | 2 HOURS 11C2 The Best of the Worst Ocular Urgencies and Emergencies Marc Myers, OD; Vincent Young, MD Cases of current methods of treating ocular emergencies and urgencies. Includes the ocular adnexa and lacrimal system, mechanical and infectious involvement of the anterior segment, urgent glaucomas, and posterior segment disease.

1:30 PM–3:30 PM | 2 HOURS 11C3 Is This Glaucoma? Leo Semes, OD Using a series of cases, this course will challenge the audience to make management decisions with increasingly more information. The presenters will offer real-life cases de-identified that present every-day situations in glaucoma and related optic disc changes.

1:30 PM – 3:30 PM | 2 HOURS 11C4 AMD Update Mark Dunbar, OD, FAAO

Meibo-Scan

> Meibomian Gland Dysfunction and Dry Eye - Advanced Diagnosis and Patient Management

AMD remains one of the most common causes of vision loss in the geriatric population. There have been some exciting new discoveries in AMD including recent advances in genetics, as well as a further understanding of the role of inflammation, the compliment cascade and other mediators for the development of AMD. This course will discuss genetic testing, the anti-VEGF drugs, results of the AREDS2 as well as new treatments in the pipeline for dry AMD.

1:30 PM–3:30 PM | 2 HOURS 11C5 Technological Advances in Eye Care Peter Shaw-McMinn, OD; Jerome Sherman, OD; Douglas Devries, OD This unique course describes an overview of new technologies that are available or will soon be available to the ECP to improve patient care. Eye care providers are often so busy that it is difficult to keep up with the latest technology and practices. This course will introduce the attendee to new products, exam procedures, and treatment strategies developed in the past few years. The experts will discuss changes in eyecare in the areas of instrumentation, spectacle lenses, contact lenses, therapy procedures, medications, and surgical procedures to improve and maintain vision. Websites for additional information will be distributed to attendees. The audience will have an opportunity to ask questions and interact with the speakers.

1:30 PM – 3:30 PM | 2 HOURS 11C6 Alternative Treatment Options to Common Ocular Disease: What Works and What Doesn’t Scot Morris, OD

Western medicine, eastern medicine, maybe both. Integrating non-traditional treatments with accepted ‘standards of care’ can create incredible success stories. Learn what works and what doesn’t.

INTERNATIONAL VISION EXPO AND CONFERENCE | PROUD SUPPORTER OF THINK ABOUT YOUR EYES

Belin/Ambrósio Enhanced Ectasia

Andrew Morgenstern, OD Barry Eiden, OD > We can save vision Understanding of the Corneal Shape and Mechanics in Keratoconus

9:45-11:45am

VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS WEDNESDAY, SEPTEMBER 14 1:30 PM–3:30 PM | 2 HOURS 11L1 Decision Making Process for Multifocal Contact Lens Prescribing Melissa Barnett, OD Today’s wide array of multifocal contact lens options offer much promise for the presbyopic contact lens wearer. Learn a methodical approach to matching lens design to patient needs and ocular characteristics.

1:30 PM–3:30 PM | 2 HOURS 11O1 Practical Applications for Spectacle Lens Formulas Edward De Gennaro, MEd, ABOM Optical formulas are an important part of the knowledge base opticians and technicians must learn in order to be competent practitioners. Too often however, formulas are learned with little emphasis on how they work and the practical things you can learn from using the formula in various ways. This course looks at a number of optical formulas and explores how each one works, what it can tell you and presents useful and meaningful results from each one. This course will answer questions such as how much pantoscopic tilt is too much, how much power error is induced if my vertex distance measurement is off by 2 millimeters, why do I have to turn a bifocal lens around to properly read the add power, and more. This course could be the best two hours you’ve been in a seminar in years.

1:30 PM–3:30 PM | 2 HOURS 11O2 Tips for Working With Higher Powered and Larger Spectacle Lenses Laurie Pierce, LDO, FNAO, ABOM

We Bring More to Your World

As frames fashions increase in size we must review the optical concepts that ensue. The majority of optical aberrations occur in the peripheri of the lens. When we dispense smaller eyesizes, this is not as urgent. However, as eyesizes increase, so do optical aberrations. Additionally, as lenses increase in power, additional optical concepts must be applied. This course will focus on the major optical aberrations and prismatic effects that occur in larger and stronger lenses, and their optical solutions.

3:45 PM–4:45 PM | 1 HOUR

AllerganOptometry.com

OPTOMETRY JUMPSTART

National and Regional Meeting Support

Dedicated Sales Team

Teaching and Residency Support

Practice Management Resources

The Allergan commitment to optometry is stronger than ever. With new programs designed for doctors at every phase of their career, there are more ways for us to work together than ever before. Visit AllerganOptometry.com to access a world of possibilities for your practice.

12B1 Overcoming Patient Objections Captures More Revenue Mark Hinton, ABO Attendees will learn how connecting personally through a patient’s ‘Preferred Name’ relaxes the patient, leading to trust, quickly and naturally, Understand how the ‘Feel, Felt, Found’ method of overcoming objections and pushback more often reverses negative patient perception to service, product or price, leading to increased patient loyalty, sales of needed services and products, provide for an improved patient experience.

3:45 PM–4:45 PM | 1 HOUR 12B2 A System For Obtaining Loyal Patients Peter Shaw-McMinn, OD Doctors seem to want loyal patients, who do what they say, obtain products and services from them and return on a regular basis. This course presents a system that can be adapted to any practice to promote loyalty in their patient population. Office policies and procedures, scripts and the role of staff and the doctor will be covered. A typical patient flow will be presented that encourages patient loyalty.

3:45 PM–5:45 PM | 2 HOURS 12B3 Individual Choices - The Guide To Multiple Pair Sales Carol Norbeck Multiple Pair selling begins with superior customer care. Learn how to discuss and identify your patient’s individual needs. Understand the differences between function, fashion and image. Learn how self imposed glass ceilings limit you and your patient. Understand the paradigm shift necessary to not unconsciously limit your patient. Learn how to communicate the concept of multiple pairs positively. This discussion is relevant to lenses, frames, sunglasses and contact lens.

3:45 PM–5:45 PM | 2 HOURS 12C1 The Good, The Bad and the Orals Walter Whitley, OD Using case examples, this course will review commonly prescribed oral medications used for various ocular infections, inflammatory conditions and pain. Common side effects of oral medications will be discussed.

3:45 PM–4:45 PM | 1 HOUR 12C2 Neuro For the Rest of Us William Marcolini, OD This course is for the rest of us...the primary care optometrist, where encounters with complex neurological findings can be overwhelming. The course provides basic instruction for the detection, diagnosis and proper treatment of the differentials of optic nerve edema, visual field defects, cranial nerve palsies and pupil abnormalities.

3:45 PM–5:45 PM | 2 HOURS 12C3 Ocular Manifestations of Diabetes Marc Myers, OD; Vincent Young, MD Included in the discussion are review of diabetic eye disease pathologic processes, epidemiology, pathologic processes of retinopathy formation, and review of the National Eye Institute studies which guide treatment decisions and instrumentation.

3:45 PM–5:45 PM | 2 HOURS 12C4 A Day in the Retina Clinic Leo Semes, OD

3:45 PM – 5:45 PM | 2 HOURS 12C5 The ABCs of OCT Jerome Sherman, OD

Many consider OCT as the most important advance in retinal diagnosis since ophthalmoscopy. This course presents the basics and begins with normal scans, transitions to very common disorders, then to less common and some rare disorders as well. Pathognomonic OCT findings are stressed as well as identifying abnormal from normal scans. Fundus photos are contrasted with OCT scans for a better understanding of the various disorders encountered clinically.

3:45 PM–5:45 PM | 2 HOURS 12C6 BEST OF OD’S ON FACEBOOK Best of OD’s on Facebook: Clinical Tales from the Trenches Moderator: Ben Gaddie, OD Panelist: Diana Shechtman, OD; Mark Dunbar, OD, FAAO; Scot Morris, OD; Alan Glazier, OD, FAAO You will be introduced to the varied clinical cases colleagues discuss in the industry’s largest and most popular community ‘ODs on facebook’. Cases will be presented as written, discussed by the presenters and questions posed by the audience. You will gain an understanding of how colleagues use social media to assist in clinical analysis, with the goal of ultimately improving diagnosis and outcomes.

3:45 PM – 5:45 PM | 2 HOURS 12L1 Myopia: Current Theories of Etiology and Treatment Jeffrey Cooper, OD

Myopia is the most common condition treated by Optometrists and Ophthalmologists and is the sixth leading cause of blindness. It is increasing at a dramatic rate. This course wil review the current theories of etiology and treatment, i.e. bifocals, progressive glasses, undercorrection, ortho-keratology, multifocal contact lenses, atropine 1% and lower concentrations. Case presentation will provided to provide the clinician a viable method for myopia control

3:45 PM–4:45 PM | 1 HOUR 12O1 SPECTACLE LENS EXPERT TRACK Understanding and Recommending Office, AntiFatigue and Close Environment Lenses Raymond Dennis Most Americans spend more time working than participating in any other activity and good vision plays a critical role in job performance. This course is designed to help eyecare professionals to analyze specific occupational and specialized visual needs for each patient, and how to select lens options that will help meet those needs. Discussion will include specialized designs and freeform products that are new to the marketplace.

This course is a potpourri of fundus disorders. They include curious as well as varying presentation of diabetic and hypertensive fundus changes. Diagnostic and management guidance for clinical practice will be discussed. In addition differentials and management strategies will be offered.

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MANAGEMENT DEVELOPMENT PROGRAM Designed to help practice, office and optical managers gain the confidence and business expertise they need to positively impact their eye care practice. > Immersive 6-month experience combines live instruction with distance learning > Personalized coaching

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*When the ECP followed the fitting guide for the 3-Zone Progressive™ Design of PureVision®2 For Presbyopia lens. REFERENCES: 1. Data on file. Bausch & Lomb Incorporated. Rochester, NY; 2013. 2. Data on file. Bausch & Lomb Incorporated. Rochester, NY; 2015. 3. Thirty-nine ECPs (from 10 countries) refitted 422 existing soft contact lens wearing presbyopes into PureVision®2 For Presbyopia lenses. Patients returned for follow-up visits after 1-2 weeks. ECP assessment of lens performance including ease of fit, and patient satisfaction with lenses in real-world conditions, were measured using a 6-point agreement survey. ®/™ are trademarks of Bausch & Lomb Incorporated or its affiliates. ©2016 Bausch & Lomb Incorporated. PNS07870 UFP.0200.USA.16

WEDNESDAY, SEPTEMBER 14

Program is subject to change

FREE! GLOBAL CONTACT LENS FORUM | 7:00 AM – 12:15 PM The Global Contact Lens Forum continues to develop as an informative “meeting within a meeting” at International Vision Expo, providing insight into current issues you face as a contact lens practitioner. This year, a new format gives you access to thought leaders in the field sharing their views on the future of contact lens practice. Emphasis will be placed on both clinical/scientific advancements as well as critical business strategies. Don't miss a new, enlightening session dedicated to contact lens wear from the patient’s perspective.

7:00 AM– 8:00 AM

10L1 — State of the Contact Lens Industry in 2016 Moderator: Scot Morris, OD; Panelists: Robert Warner; James Kirchner, OD; Jerry Warner, OD; Guy Guglielmino; Peter Menziuso; Vic McCray, MD FREE C, FL-OP, FL-OD, N

9:00 AM– 11:00 AM

10L2 — The Contact Lens Trilogy - Specialty Areas To Boost Your Contact Lens Practice Louise Sclafani, OD; Jeffery Cooper, OD; S. Barry Eiden, OD, FAAO FREE C, FL-OP, FL-OD, N

11:15 AM– 12:15 PM

10L3 — Contact Lens Eye Care From A Patient’s Perspective

11C1 The Basics of Uveitis Whitley

1:30 PM– 2:30 PM

10L4 — Ocular Wellness and the Ocular Surface: Where Do We Go From Here?

3:45 PM– 5:45 PM

10L5 — Ocular Surface Disease: Developing a Strategy for Diagnosis and Treatment of OSD

11C2

11C3

The Best of the Worst Ocular Urgencies and Emergencies

11C4

Is This Glaucoma?

AMD Update

Semes

Dunbar

11C5

C, FL-OD, TPA, T

C,FL-OD,O,TPA,T

12C2

The Good, The Bad and the Orals

11C6

Technological Advances in Eye Care Sherman, Devries, ShawMcMinn

12C1

C,FL-OD,TPA,T

C,FL-OD,T

12C3

Neuro For the Rest of Us

12C5

A Day in the Retina Clinic

The ABCs of OCT

Semes

Sherman

Whitley

Young, Myers

This course is 2 hours from 3:45 PM–5:45 PM

This course is 2 hours from 3:45 PM - 5:45 PM

BUSINESS SOLUTIONS 11B1

Decision Making Process for Multifocal Contact Lens Prescribing Barnett

Morris

11B2

FRAME BUYERS PROGRAM Tips and Tricks to Better Purchasing

OPTICAL TECHNOLOGY 11B3

11O1

Navigating the Newest Changes to Meaningful Use

How To Measure and Improve Team Productivity

Practical Applications for Spectacle Lens Formulas

Henry, Gross

J. Hayes

De Gennaro

11O2 Tips for Working With Higher Powered and Larger Spectacle Lenses Pierce

Norbeck C, FL-OD

C,FL-OD,N,NYS-CL-I

12C6

12L1

Best of OD’s on Facebook: Clinical Tales from the Trenches

Myopia: Current Theories of Etiology and Treatment

Moderator: Gaddie Panelist: Shechtman, Dunbar, Morris, Glazier

This course is 2 hours from 3:45 PM–5:45 PM

C,FL-OD

5:00 PM– 6:00 PM

Marc Bloomenstein, OD; Paul Karpecki, OD; Jack Schaeffer, OD FREE C,FL-OP,FL-OD,N

11L1

Alternative Treatment Options to Common Ocular Disease: What Works and What Doesn’t

C,FL-OD

12C4

Ocular Manifestations of Diabetes

Marcolini

Marc Bloomenstein, OD; Paul Karpecki, OD; Jack Schaeffer, OD FREE C,FL-OP,FL-OD,N

CONTACT LENS

Young, Myers

3:45 PM– 4:45 PM

Why should your ocular practice mirror a preventative care model? The Ocular Surface Disease and Wellness Symposium teaches you how to follow this approach to diagnose and treat your patients. As a part of this expansive program, you will also gain expertise in recognizing dry eye diseases – allowing you to expand the quality and consistency of care you are providing by following easy-to-use dry eye disease recommendations.

S. Barry Eiden, OD, FAAO; Louise Sclafani, OD FREE C, FL-OP, FL-OD, N

CLINICAL 1:30 PM– 3:30 PM

FREE! OCULAR SURFACE DISEASE AND WELLNESS SYMPOSIUM | 1:30 PM – 5:45 PM

C,FL-OD

12B1

Cooper

A,C,FL-OD

12B2

Overcoming Patient Objections Captures More Revenue

A,FL-T,NYS-D-I

12B3

A System For Obtaining Loyal Patients

I ndividual Choices - The Guide To Multiple Pair Sales

Shaw-McMinn

Norbeck

This course is 2 hours from 3:45 PM–5:45 PM

Hinton

A,FL-T,NYS-D-I

12O1 SPECTACLE LENS EXPERT TRACK Understanding and Recommending Office, Anti-Fatigue and Close Environment Lenses

12O2 How Difficult Eyewear Problems Were Solved: Five Case Studies Pierce

Dennis A

13C2

13B1

How to Develop a Dry Eye Center

F ascinate the Frame and Sell More Multiple Pairs

Hauser

Hinton

A,C,FL-OD

A,FL-T,NYS-D-I

13B2

A,FL-T,NYS-D-I

13O1

13O2

The Role of the Receptionist, Technician, Doctor and Dispensing Optician

The Physiological and Optical Problems and Solutions of the Elderly Eye

Shaw-McMinn

Dennis

SPECTACLE LENS EXPERT TRACK Spectacle Lens Customization - How Personal Is Your Progressive? De Gennaro

C,FL-OD,O,TPA,T

ACCREDITATION LEGEND A — ABO C — COPE FL-OD — Florida State Board of Optometry FL-OP — Florida State Board of Opticianry

C,FL-OD,TPA

C,FL-OD

FL-T — Florida State Board of Opticianry — Technical

O — Orals

N — NCLE

T — TQ/CEE

NYS-D/CL — B/I/A — New York State Optician — Dispensing/Contact Lens — Basic/Intermediate/Advanced

C, FL-OD

C,FL-OD

P — AOA Paraoptometric Commission TPA — Therapeutic

VISION EXPO HAS Looking for course descriptions? As a part of Vision Expo going green, we have omitted some printed content. Please refer to our website, VisionExpoWest.com for full course descriptions and to register. 16

INTERNATIONAL VISION EXPO AND CONFERENCE | PROUD SUPPORTER OF THINK ABOUT YOUR EYES

C,FL-OD

A,FL-T,NYS-D-I

A,P,C,FL-OD

A,FL-OP,NYS-D-I

A,FL-T,NYS-D-I

LOOKING FOR SPECIFIC SOLUTIONS TO YOUR MOST PRESSING BUSINESS ISSUES? USE OUR EASY COLOR CODED SYSTEM ON THE DAILY COURSE GRIDS TO GUIDE YOU TO COURSES THAT WILL HELP ZERO IN ON TOPICS YOU NEED BUSINESS SOLUTIONS CATEGORIES KEY

PROFITABILITY & GROWTH DATA CUSTOMER EXPERIENCE HUMAN RESOURCES LEADERSHIP

VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS WEDNESDAY, SEPTEMBER 14 3:45 PM–4:45 PM | 1 HOUR 12O2 How Difficult Eyewear Problems Were Solved: Five Case Studies Laurie Pierce, LDO, FNAO, ABOM There is nothing more frustrating (and expensive!) than when a patient is scheduled to see the doctor for a recheck when the problem was in the eyeglasses needing a specific adjustment or compensation. We will look at five case studies with optical challenges and show the optical solutions. Using the optical approach to excellence will help eliminate wasted time and yield the best optical outcome for our patients/clients.

5:00 PM–6:00 PM | 1 HOUR 13B1 Fascinate the Frame and Sell More Multiple Pairs Mark Hinton, ABO Fascinate the frame takes the attendee on a quest of understanding how to choose the best frame for prescription and then move the eyewear consumer from frame fascination to frame obsession using buying words and phrases that psychologically captivate the consumer, moving them from money-conscious to fashion conscious; Social Science research indicates people buy with their emotional mind and justify with logic, exciting the brain center, which activates retail buying pleasure zones and ‘permits’ the consumer to open to the possibilities of fashioning a wardrobe of eyewear.

5:00 PM–6:00 PM | 1 HOUR 13B2 The Role of the Receptionist, Technician, Doctor and Dispensing Optician Peter Shaw-McMinn, OD Often our patients have 30 seconds at the end of the office visit to decide whether to spend a significant amount of their hard-earned money. This course will review opportunities throughout the exam visit to educate the patient about eyewear so that they will already have decided to purchase it by the time they reach the optical.

5:00 PM–6:00 PM | 1 HOUR 13C2 How to Develop a Dry Eye Center Whitney Hauser, OD This course demonstrates how advanced dry eye treatment can be seamlessly incorporated into a primary care optometric office. Any practice can tackle this epidemic problem effectively and efficiently in a few easy steps. Innovative diagnostics and procedures will be discussed as well as how to present options to patients to provide the greatest return for your practice.

5:00 PM–6:00 PM | 1 HOUR 13O1 The Physiological and Optical Problems and Solutions of the Elderly Eye Raymond Dennis The demographics of the elderly has changed over the years: today’s seniors are living longer, enjoying active lifestyles, and have more discretionary income than ever before. While they are keeping their bodies younger, they cannot control the changes occurring in their eyes, which greatly affect their vision. Today’s new lens options are a perfect match for the elderly: we can do much more to enhance their eyesight, given new optical technologies available to us.

5:00 PM–6:00 PM | 1 HOUR 13O2 SPECTACLE LENS EXPERT TRACK Spectacle Lens Customization - How Personal Is Your Progressive? Edward De Gennaro, MEd, ABOM The latest and most advancement in digital free-form progressive lenses is customization. The more customized they are for the wearer; the more personalized and ideal they are for the wearer. There are a number of very good customization techniques and some are unique to particular brands and lenses. How personal are the freeform progressives you use? This session will explore the most popular customization techniques and explain their value for the wearer. Understanding these customization methods will help you buy lenses more strategically and recommend them more precisely for wearers.

THURSDAY, SEPTEMBER 15 12:30 PM–2:30 PM | 2 HOURS 20C1 Amniotic Membranes in the Optometric Practice Douglas Devries, OD; Walter Whitley, OD

$179

This two hour lecture/wetlab is designed to give the clinician hands-on experience in placing amniotic membranes. Indications for utilization, proper coding and billing will also be discussed.

12:30 PM–2:30 PM | 2 HOURS 20C3 $179 Injections Workshop Nate Lighthizer, OD, FAAO This workshop will review the basic injection techniques that are commonly performed in the optometric office setting. Techniques will include subcutaneous, subconjunctival, intralesional and intramuscular injections will be covered. Venipuncture for fluorescein angiography will also be discussed. The indications, contraindications, possible complications and the management for each injection technique will be reviewed. Discussion will include a brief review of proper aseptic technique. Limited Attendance

VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS

12:15 PM – 1:15 PM | 1 HOUR

7:15 AM–9:15 AM | 2 HOURS

20C5 FREE VISION SERIES Vision Series - Presented by Alcon Presentation 1 - Ocular Allergy Update Presentation 2 - After a PGA, What’s Next? Paul Karpecki, OD; Joseph Thimons, OD

21C1 One of those Days---!!! A Day in the Life of a Full Scope OD Scot Morris, OD

22B1 Show Me the Money! Reduce Time / Add Revenue! Mark Hinton, ABO

A full schedule, complicated cases, prescribe, fit, RUN!!!. Lunch--Yeah, right!!!. Join us as we investigate how to turn your busy days into a fun, profitable and productive day. Sales, marketing, diagnosis, therapeutics, consults, referrals, inventory decision, HR problems. We cover it all in this ‘how to get it done’ course.

Explore how to simplify your lens pricing packages. The use of calculators, itemized co-payments, ‘add-ons’ and delaying the price frustrates and confuses your patient/ consumer; leading to a less than satisfactory experience, sticker shock, and buyer’s remorse.

Presentation 1 - Ocular Allergy Update Alcon will be providing an update on a patient treatment option for ocular allergy. Presentation 2 - After a PGA, What’s Next? Alcon will be providing an update on treatment options for glaucoma patients with elevated intraocular pressure. NOT FOR CREDIT

1:30 PM – 2:30 PM | 1 HOUR 20C7 FREE VISION SERIES Vision Series - Presented by B&L What’s New at B+L? From Presbyopia…to Ocular Surface…to Ocular Nutrition! Mile Brujic, OD; Derek Cunningham, OD; Jeff Gerson, OD; Ben Gaddie, OD NOT FOR CREDIT

12:30 PM–2:30 PM | 2 HOURS 21B1 KEYNOTE SERIES The Ritz-Carlton Leadership Center Presents: Excellence in the Patient Experience Jennifer Blackmon, Corporate Director, Culture Transformation By exploring the award-winning business practices of The Ritz-Carlton, you’ll discover how a service excellence culture results in a patient-centric environment, through engaged employees. You’ll be guided through The RitzCarlton Gold Standards, the foundation of our iconic, global brand. You’ll also visit our key processes such as on-boarding, employee empowerment, and patient empowerment that lead to service excellence and sustainable success.

7:15 AM–8:15 AM | 1 HOUR 21B1 The Elusive Handoff: Capture More Sales Mark Hinton, ABO Develop a modern hand-off in order to capture, engage and convert more eyewear purchases in your optical. You will Learn the secrets, words and phrases that patients need to hear in order to make the best decisions regarding eye health. In less than 2 minutes lead the patient to understand clearly your ‘prescribed eyewear treatment plan’ and why your ‘protect and prevent’ plan makes sense.

7:15 AM–8:15 AM | 1 HOUR 21B2 Everybody Loves Warby (and Why ECPs Should too) David Friedfeld Warby Parker is a fantastic retailer whose product selection, pricing, knowledge of consumers, and online expertise is changing the way eyewear is being dispensed. With a dream and a group of young entrepreneurial types, this company debuted on the eyewear scene in 2010 and since then has raised over $130 million, employed over 500 people, and opened both an online business and retail business ALL without managed care, license branded product, and OD’s as the backbone of their business. Come learn what you can be doing right in your practice if you want to stay relevant in 2015 and thereafter.

INTERNATIONAL VISION EXPO AND CONFERENCE | PROUD SUPPORTER OF THINK ABOUT YOUR EYES

7:15 AM–8:15 AM | 1 HOUR 21C2 Top 5 Things that Every OD Should Know About the Cornea William Marcolini, OD The cornea is such a vital part of your patient’s vision and a structure that must be evaluated on every eye exam. This course will focus on common and not so common disorders of the cornea. Infectious keratitis, erosions, dystrophies and surgical interventions will be discussed.

7:15 AM–8:15 AM | 1 HOUR 21C3 Uveitis Charlie Ficco, OD This course is designed to serve as a practical guide for the treatment and management of uveitis. Emphasis will be placed on anterior uveitis, but all aspects of the disease will be discussed. Topics covered will include differential diagnosis, systemic work-up, treatment options, and prognoses.

7:15 AM–8:15 AM | 1 HOUR 21O1 SPECTACLE LENS EXPERT TRACK How To Determine the Right Tints and Coatings for a Patient Raymond Dennis This course is designed to introduce the learner to a variety of lens coatings and coating processes. Particular attention will be paid to anti-reflective coatings, ultraviolet protective coatings, anti-fog, abrasion resistant coatings, mirror coatings, lens edge coatings and the use of tints to enhance vision in sports and other activities. Additional discussion will include relating product features and benefits to increasing sales of these products.

7:15 AM–9:15 AM | 2 HOURS 21O2 DISPENSING ESSENTIALS Clinical Ocular Concepts for Opticians, Technicians and Ancillary Staff Vincent Young, MD This course is an overview of ocular anatomy, ophthalmic terminology, and clinical scenarios where understanding of these concepts allows for proper triage and management of common problems that arise in patients. We will attempt to provide broad knowledge that is critical to all staff working in an opthalmic setting. The course will be organized into sections of the eye and surrounding tissues, from front to back, with examples of clinical problems that occur within each section.

8:30 AM–9:30 AM | 1 HOUR

8:30 AM–9:30 AM | 1 HOUR 22B2 Implement Disney Management Into Your Practice Peter Shaw-McMinn, OD This course shows how to implement Disney Management in your office. The Quality Service Cycle will be explained with practical examples of how to implement in your practice Guestology, Service Theme, Service Standards, Delivery Systems and Integration. This course shows you how to utilize practice demographic information, create a usable service theme, implement service standards, as well as, how to utilize staff, setting and policies to deliver the service theme. Most importantly, this course shows you how to integrate this all together to enhance service and increase revenue.

8:30 AM–9:30 AM | 1 HOUR 22B3 Tips from the Trenches: A Practice Administrator Shares Secrets to Success Mark Johnson, LDO, ABO, NCLE Large practice administration shares how they measure success when it comes to growth and practice sustainability. This course will share bench marks, what metrics are evaluated, how markets are analyzed and how to communicate to the ownership. Also, discuss brand identity, culture, marketing and staff morale/motivation.

8:30 AM – 9:30 AM | 1 HOUR 22B4 Everybody Loves Warby (and Why ECPs Should too) David Friedfeld Warby Parker is a fantastic retailer whose product selection, pricing, knowledge of consumers, and online expertise is changing the way eyewear is being dispensed. With a dream and a group of young entrepreneurial types, this company debuted on the eyewear scene in 2010 and since then has raised over $130 million, employed over 500 people, and opened both an online business and retail business --ALL without managed care, license branded product, and OD’s as the backbone of their business. Come learn what you can be doing right in your practice if you want to stay relevant in 2015 and thereafter.

8:30 AM–9:30 AM | 1 HOUR 22B5 FRAME BUYERS CERTIFICATE PROGRAM Frames: The Facts, The Factories, and The Fashion Mike Hundert, CEO/owner Understand all the factors that are considered and production steps taken to get a frame from a concept or design through the factory and onto your frame displays. You’ll acquire valuable insight including how Brand DNA, colors of the season, materials, quality and compliance standards, testing, and country of origin play a role in eyewear manufacturing. Understanding these nuisances will help you make informed decisions in the inventory buying process and ultimately curate the appropriate collections for your practice and your patients.

8:30 AM – 10:30 AM | 2 HOURS 22B6 The Future of How We Will Be Paid Under the New MACRA and How To Prepare For It! Philip Gross, OD; Jay Henry, OD The new MACRA legislation will change the way we practice and are paid! Is your practice ready for MIPS, APMs, VBM, Registries, and Quality Reporting? If you are not, now is the time to act!

8:30 AM–9:30 AM | 1 HOUR 22C2 Update on Medical Therapy Murray Fingeret, OD There have been subtle changes in how individuals with glaucoma are managed medically including the role of fixed combination agents and the importance of target pressures. This course will describe changes in medical therapy and how they may be integrated into the care of those with glaucoma.

8:30 AM – 9:30 AM | 1 HOUR 22C3 Optimal Management of Meibomian Gland Disease and Ocular Surface Disease John Lahr, OD Meibomian Gland Disease (MGD) and Ocular Surface Disease (OSD) are the most common pathologies presenting in primary eye care practices today and will continue into the future. Learn the keys to diagnosing the level of severity of the diseases and how to manage both short and long-term. Presented is a straightforward treatment model that will provide the best outcomes for your patients.

SPECTACLE LENS EXPERT TRACK There are more lenses, materials and designs available than ever – and customization offers endless opportunities to provide the most optimized vision for every need. Optometrists, Opticians and Technicians will learn and share together how these new lens offerings can protect patients from blue light, UV and digital eye strain. Doctor driven prescribing and Optician reinforced recommending of these innovative lens technologies assures the best possible patient outcomes.

11 HOURS COPE/ABO PENDING SUPPORTED BY: ESSILOR OF AMERICA

WEDNESDAY, SEPTEMBER 14

THURSDAY, SEPTEMBER 15

FRIDAY, SEPTEMBER 16

12O1 — 3:45 PM – 4:45 PM

21O1 — 7:15 AM – 8:15 AM

32O1 — 9:45 AM – 11:45 AM

Understanding and Recommending Office, Anti-Fatigue and Close Environment Lenses Raymond Dennis

13O2 — 5:00 PM – 6:00 PM Spectacle Lens Customization - How Personal Is Your Progressive? Edward De Gennaro

How To Determine the Right Tints and Coatings for a Patient Raymond Dennis

22O1 — 8:30 AM – 9:30 AM

Blue Light and Digital Eye Strain Educating Patients and Providing Solutions Michael Della Pesca

25O1 — 2:45 PM – 4:45 PM

A Checklist for Managing Spectacle Lens Complaints Raymond Dennis

Spectacle Lens Update: Everything You Need to Know Michael Vitale

33O3 — 2:45 PM – 4:45 PM Troubleshooting Progressives and Other Multifocals Valerie Manso

34O2 — 5:00 PM – 6:00 PM Spectacle Lens Material Decision Tree Valerie Manso

A MUST-ATTEND FOR OPTOMETRISTS AND STAFF. A COMPREHENSIVE LOOK AT TODAY’S LENS TECHNOLOGIES

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e ask

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The daily lens for demanding days. ACUVUE® Brand Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available by visiting acuvueprofessional.com, or by calling Johnson & Johnson Vision Care, Inc. at 1-800-843-2020. ACUVUE®, ACUVUE OASYS®, EYE-INSPIRED™, and HydraLuxe™ are trademarks of Johnson & Johnson Vision Care, Inc. © Johnson & Johnson Vision Care, Inc. 2016 10534918 March 2016

THURSDAY, SEPTEMBER 15

Program is subject to change CONTACT LENS/ CLINCAL

CLINICAL 7:15 AM– 8:15 AM

21C1

21C2

One of Those Days!!! A Day in the Life of a Full Scope OD

Top 5 Things that Every OD Should Know About the Cornea

Morris

Marcolini

This course is 2 hours from 7:15 AM – 9:15 AM

8:30 AM– 9:30 AM

Ficco

C,FL-OD, TPA

22C2

22C3

22C4

22C5

Update on Medical Therapy

Optimal Management of Meibomian Gland Disease and Ocular Surface Disease

State of the Art Diagnosis and Management of Keratoconus and Keratectasia - There Has Been a great Paradigm Shift!

Brand vs. Generic – Are They Really Different

C,FL-OD,TPA

9:45 AM– 10:45 AM

23C1

C,FL-OD

23C2

In-Office Electrodiagnostics - What Can It Do For You Lighthizer

C,FL-OD

11:00 AM– 12:00 PM

C,FL-OD,O,TPA

24C1 New Technology Rapid Fire Session

23C3

The Greatest Anterior Segment Disease and Medical Management of Contact Lens Complications Course - Ever!

Advanced Refractive Analysis, Beyond Just Better One or Two... Incorporation of Wavefront Technology in Vision Analysis

Ficco, Bloomenstein, Schaeffer

Eiden

This course is 2 hours from 9:45 AM - 11:45 AM

Karpecki

Schmidt

The Shifting Sands of Dry Eye and MGD - Expert Perspective

22C7 Red Eye Mania When Tobradex Didn’t Cut It Marcolini

Gaddie, Kading, Epstein

Chang, Morgenstern, Eiden

This course is 2 hours from 8:30 AM – 10:30 AM

22C6

C,FL-OD,TPA

23C5 The Surgical Management of Presbyopia

This course is 2 hours from 8:30 AM–10:30 AM

Owen, Tullo

22C8 Straight Outta Tears: Treating and Managing MGD, Lid Bugs and Other Lid Thugs!

C,FL-OD, TPA

C,FL-OD,TPA

24C3

24C4

The Tech, Tips and Tools You Need to be Efficient and Effective

Pain, Pain Go Away Oral Pharmaceuticals for Pain Management

Morris

Brujic

C,FL-OD

24C6

Managing the Psychology of Dry Eye Disease - The Role of Diagnostics

Going Viral EKC and HSV Lighthizer

12:15 PM– 2:30 PM

C,FL-OD,O,TPA,T

C,FL-OD

20C1

23B1

The Role Macular Carotenoids Play in Visual Performance and in Sports Vision

SCLERAL LENS TRACK Scleral Lens Fitting: Basic Principles and Advanced Techniques

FRAME BUYERS PROGRAM Communicating Value: How Do You and Your Patient Differentiate $99 Eyewear from $999 Eyewear?

Woo, Barnett

$179 | Limited Attendance This course is 2 hours from 12:30 PM - 2:30 PM

C,FL-OD,TPA

25C1

25C2

The Optometrist’s Guide to Cataract and Refractive Surgery

Getting The Most Out of Your OCT For Retina, Glaucoma and Anterior Segment: Diagnosis, Management and Progression

5:00 PM– 6:00 PM

C,FL-OD,TPA

22B5

22B6

Everybody Loves Warby (and Why ECPs Should too)

FRAME BUYERS PROGRAM Frames: The Facts, The Factories, and The Fashion

The Future of How We Will Be Paid Under the New MACRA and How To Prepare For It!

Friedfeld

Hundert

A,C,FL-OD

23B3

T he Power of Promotions B. Gerber

The 3 Things You Need To Know To Position Your Practice

Gaddie

M. Johnson

C,FL-OD,N,NYS-CL-I

A,FL-OP,NYS-D-I

23B4

23B5

S uccess Secrets of High Producing ODs

The Elusive Handoff: Capture More Sales

J.Hayes

Hinton

est of OD’s on B Facebook: Practice Management Pearls

This course is 2 hours from 8:30 AM – 10:30 AM

Moderator: G. Gerber Panelist: Jasper, Gailmard, Wright, Glazier

New Directions in Glaucoma Diagnostics and Treatments

C,FL-OD,TPA

Henry, Gross

C,FL-OD

24B2

24B3

FRAME BUYERS PROGRAM The New Rules of Optical Retailing

How to Implement the Right Warranty to Increase Sales and Patient Satisfaction

A,C,FL-OD

24B5

24B4 Show Me the Money! Reduce Time / Add Revenue!

Creating a Culture of Excellence D. Ziegler

Hinton

C,FL-OD

22O1 SPECTACLE LENS EXPERT TRACK Blue Light and Digital Eye Strain - Educating Patients and Providing Solutions Della Pesca A,C,FL-T,FL-OD,NYS-D-I

Low Vision Dispensing for Opticians and Techs

Moderator: De Gennaro Panelists: Karpecki, Taveras, Wilson, Clompus

Buttazzoni

A,FL-T,NYS-D-I,C,FL-OD

A,C,FL-OD

A,P,FL-T,NYS-D-I

24O1

24O2

Designing and Crafting Optimal Solutions for Challenging Rx’s

What’s the Future of Online Refraction?

Dennis

G. Gerber

A, C, FL-OD

23O2

The Future In Focus: Eyecare Technology That’s Emerging

Binkowitz

A,P,FL-T,NYS-D-I

23O1

24B6 Common Sense Practice Building That Is Not Commonly Used

This course is 2 hours from 7:15 AM - 9:15 AM

A,C,FL-OD

A,FL-T,NYS-D-I

Moderator: De Gennaro Panelist: Wilson, Pamplona, Smick A,C,FL-T,FL-OD, NYS-D-I

20C7

VISION SERIES: WHAT’S NEW AT B+L? FROM PRESBYOPIA…TO OCULAR SURFACE…TO OCULAR NUTRITION! Brujic, Cunningham, Gerson, Gaddie Presented by: BAUSCH + LOMB | FREE | Not for Credit | This course is 1 hour from 1:30 PM - 2:30 PM | Lunch Provided

25C3 Glaucoma for the “Every Day” Optometrist Schmidt

25C4 Glaucoma-Induced Vision Loss: Can You Measure Up? C. Thomas

25C5 Corneal Crosslinking Guide of the Optometrist Chang, Tullo

25C6 What Do You Do If?...Diagnosis and Treatment of Anterior Segment Disease You Meet Every Day!

25C7

C,FL-OD,T

SCLERAL LENS TRACK Troubleshooting Scleral Lenses

J. Schaeffer, Hauser, Devries

Woo, Barnett This course is only 1 hour from 2:45 PM - 3:45 PM C,FL-OD,N,NYS-CL-I

The Secret To Hiring Right Manso

25B2

25B3

Retail Marketing Strategies That Work

Practice Transitions: 10 Mistakes to Avoid When You Buy, Sell or Take in a Partner

De Long

25B4

25B5

How to Become the Destination Location

The Greatest Social Media Marketing Course Ever

Binkowitz

Glazier

N. Hayes , J. Hayes

25B6 DISPENSING ESSENTIALS Mastering the Art of Utilizing Scribes, Cross Training and Delegation Gailmard

25O1 SPECTACLE LENS EXPERT TRACK DISPENSING ESSENTIALS A Checklist for Managing Spectacle Lens Complaints

25O2 Basic Principles of Refraction for Opticians and Technicians Pierce

Dennis

26L1 C,FL-OD,TPA,T

26C2

26C3

Retinal Disease, Depression and Vision Loss: Conversations to Make a Difference

Comprehensive Meibomian Gland Evaluation

Retinal Grand Rounds: You Make the Call

Sindt

Shechtman

C,FL-OD

26C4 Current and Emerging Understanding of Ocular Surface Allergy

C,FL-OD, TPA

26C5 Amniotic Membranes: Why, How and When?

C,FL-OD,N, NYS-CL-I, T

26C6 The Pain Game Cunningham

C,FL-OD,O,TPA,T

26C7 Interpreting Visual Fields Fingeret

C,FL-OD

C,FL-OD,TPA

SCLERAL LENS TRACK Scleral Lens Fitting Workshop - It’s as Easy as 1, 2, 3 Barnett, Woo, Eiden

Limited Attendance $179

Marcolini

This workshop is 2 hours from 4:00 PM - 6:00 PM

Brujic

C,FL-OD,TPA

25B1

25L1

The Greatest Ocular Surface Disease Course - Ever

Eiden, Morgenstern

Shuldiner

T ips from the Trenches: A Practice Administrator Shares Secrets to Success

22B4

Young

VISION SERIES: PRESENTATION 1 - OCULAR ALLERGY UPDATE; PRESENTATION 2 - AFTER A PGA, WHAT’S NEXT? Karpecki, Thimons Presented by: ALCON | FREE | Not for Credit | This course is 1 hour from 12:15 PM - 1:15 PM | Lunch Provided

26C1

C,FL-OD

Implement Disney Management Into Your Practice

23B2

24B1

24C7

Dunbar, Gaddie, Kading

C,FL-OD,T

22B3

Pierce

C,FL-OD

Dennis

LEADERSHIP

21O2 DISPENSING ESSENTIALS Clinical Ocular Concepts for Opticians, Technicians and Ancillary Staff

20C5

Amniotic Membranes in the Optometric Practice

Bloomenstein

22B2

B. Gerber

Devries, Whitley

2:45 PM– 4:45 PM

A,C,FL-OD

23L1

C,FL-OD,TPA, T

24C5

HUMAN RESOURCES

A,FL-T,NYS-D-I

Shaw-McMinn

23C7

This course is 2 hours from 9:45 AM – 11:45 AM C,FL-OD,T

This course is 2 hours from 7:15 AM - 9:15 AM

DATA CUSTOMER EXPERIENCE

M. Johnson

Stringham

C,FL-OD

Jennifer Blackmon, Corporate Director, Culture TransformationThe Ritz-Carlton Leadership Center

SPECTACLE LENS EXPERT TRACK How To Determine the Right Tints and Coatings for a Patient

PROFITABILITY & GROWTH

BUSINESS SOLUTIONS CATEGORIES KEY

Bloomenstein

Adler

C,FL-OD

21O1

KEYNOTE The Ritz-Carlton Leadership Center Presents: Excellence in the Patient Experience

Lahr

OPTICAL TECHNOLOGY

21B1

21C3 Uveitis

C,FL-OD,TPA

Fingeret

BUSINESS SOLUTIONS

C,FL-OD

C,FL-OD,O,TPA

C,FL-OD

INTERNATIONAL VISION EXPO AND CONFERENCE | PROUD SUPPORTER OF THINK ABOUT YOUR EYES

C,FL-OD,N,NYS-CL-I

A,C, FL-OD

26B1

26B2

How To Deliver Efficient and Effective Patient Experiences

Profiting with Vision Care Plans Binkowitz

Gibb

A,C,FL-OD

C,FL-OD

A,C,FL-OD

26B3

A,C,FL-OD

26B4

26B5

Service Excellence - It’s Not What You Do, It’s Who You Are

akeovers For M Your Optical Dispensary That Improve Profits

How Culture Eats Strategy for Lunch & How To Improve Yours

M. Johnson

Winig

G. Gerber

A,C,FL-OD

P,C,FL-OD

A,FL-T,NYS-D-I

26O1 Analyzing and Solving Eyewear Fitting Complaints

A,P,FL-T,NYS-D-B

26O2

25O3 Optical Boot Camp - Module 1: The Eye and Optics Walker NOT FOR CREDIT This course is 3 hours from 2:45 PM – 5:45 PM

$208

Visualizing the Finished Eyeglasses De Gennaro

Yoho

A,FL-T,NYS-D-I

VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS THURSDAY, SEPTEMBER 15 8:30 AM – 10:30 AM | 2 HOURS 22C4 State of the Art Diagnosis and Management of Keratoconus and Keratectasia - there has been a great paradigm shift! S. Barry Eiden, OD, FAAO; Clark Chang, OD, MSA, MSc, FAAO; Andrew Morgenstern, OD It has become more important than ever to make an early diagnosis of keratoconus as early as possible based on new treatment modalities that can halt the progression of the disease. This has created a dramatic paradigm shift in our approach to the management of keratoconus and related diseases. The presenters will share their extensive experiences in the most current understanding of these diseases, their early diagnosis through both standard and highly advanced technologies and the full array of treatment options including corneal cross linking, intracorneal ring segments (Intacs), contact lens treatment options and new developments in keratoplasty surgical procedures. We now realize that keratoconus is far more prevalent in our patient populations than ever thought before. Join us to gain a clearer understanding of how to detect and manage keratoconus and bring this paradigm shift to your practice!

8:30 AM–9:30 AM | 1 HOUR 22C5 Brand vs. Generic - Are They Really Different Eric Schmidt, OD Insurance companies as well as pharmacists are increasingly demanding that generic drugs be prescribed for our patients. But often these generic drugs may not be what we would like our patients to have. This course will detail differences between generic and branded ophthalmic drugs and point out differences in both side effect profile as well as therapeutic effects. Strategies will be delineated as to how we can help our patients to get the drugs that the doctor truly wants them to receive.

8:30 AM–10:30 AM | 2 HOURS 22C6 The Shifting Sands of Dry Eye and MGD - Expert Perspective Ben Gaddie, OD; Dave Kading, OD, FAAO; Arthur Epstein, OD This course will look at Meibomian Gland Dysfunction (MGD) which is one of the main causes of dry eye disease and ocular surface disease. We will explore the work up for patients with MGD, including meibomian gland diagnostic expression, overall lid and demodex evaluation, validated patient questionnaires as well as tear osmolarity. We will discuss imaging of the meibomian glands and new treatments for restoring function to the glands. Finally, we will discuss strategies for long term maintenance of lid hygiene.

8:30 AM – 9:30 AM | 1 HOUR 22C7 Red Eye Mania - When Tobradex Didn’t Cut It William Marcolini, OD Learn what to do when the old standby doesn’t cut it This course will cover unique causes of red eye that neither presented or was managed in the conventional manner. High yield pearls and differentials will included in this entertaining course.

8:30 AM–9:30 AM | 1 HOUR 22C8 Straight Outta Tears: Treating and Managing MGD, Lid Bugs and Other Lid Thugs! Marc Bloomenstein, OD This course will focus on the eyelids and all the nasty and unsavory creatures that affect the eye’s health. The advent of new diagnostic equipment has enabled clinicians to make point of service differentiating. Treatment options can range from over the counter management, to prescription medications, as well as in office procedures. Getting the lids right will make the vision tight.

8:30 AM–9:30 AM | 1 HOUR 22O1 SPECTACLE LENS EXPERT TRACK Blue Light and Digital Eye Strain - Educating Patients and Providing Solutions Michael Della Pesca, ABOM Recent studies have shown that cumulative blue light exposure from digital devices can lead to both short term and long term problems for users. Eye care professionals now have several product options to help alleviate some of the blue light exposure patients are subjected too and this course will explore statistical information as well as talking points to help educate patients about their option and the importance of protecting their eyes from these damaging rays.

9:45 AM–10:45 AM | 1 HOUR 23B1 Communicating Value: How Do You and Your Patient Differentiate $99 Eyewear from $999 Eyewear? Laurie Pierce, LDO, FNAO, ABOM Every day we experience the challenge and opportunity to communicate value differences in frames and lenses with our clientele. How do we communicate the differences in value in a $79.00 frame and a $479.00 frame? How about a $200.00 PAL and a $600.00 PAL? This course will outline the variables of frame and lens construction and design, including materials used and methods of fabrication. Samples will be demonstrated showing the details in construction and design that can make all of the difference in the value of the frames and lenses. Additionally, we will discuss the various options in lenses ( SV Freeform, conventional PALs/Freeform PALs and specialty lenses). Helpful tips in communicating frame and lens features and benefits will round out this session. Don’t play a guessing game: present the differences in eyewear with confidence, and watch your business grow.

9:45 AM–10:45 AM | 1 HOUR 23B2 The Power of Promotions Bill Gerber, Director When done right, promotions are a great way to attract new patients and boost sales. In this presentation, you will learn how to plan and host a highly profitable trunk show, generate additional revenues and move inventory by hosting a frame sale. You will learn how to determine whether incentives for multiple pair purchases are right for your practice and how to create a plan for implementation that will deliver results.

9:45 AM – 10:45 AM | 1 HOUR 23B3 Success Secrets of High Producing ODs Jerry Hayes, OD CEO Based on in depth financial analysis their and recent consulting work with over 300 practices grossing an average of $1.2 Million, the speakers will offer some surprising insights into the common traits of high producing ODs and how you can become one.

9:45 AM – 10:45 AM | 1 HOUR 23B4 The Elusive Handoff: Capture More Sales Mark Hinton, ABO Develop a modern hand-off in order to capture, engage and convert more eyewear purchases in your optical. You will Learn the secrets, words and phrases that patients need to hear in order to make the best decisions regarding eye health. In less than 2 minutes lead the patient to understand clearly your ‘prescribed eyewear treatment plan’ and why your ‘protect and prevent’ plan makes sense.

9:45 AM–10:45 AM | 1 HOUR 23B5 BEST OF OD’S ON FACEBOOK Best of OD’s on Facebook: Practice Management Pearls Moderator: Gary Gerber, OD Panelist: April Jasper, OD; Neil Gailmard, OD; Mark Wright, OD; Alan Glazier, OD, FAAO You will be introduced to some of the most compelling practice management scenarios colleagues are discussing in the industry’s largest and most popular community ‘ODs on facebook’. Cases will be presented as written, discussed by the presenters and questions posed by the audience. You will gain an understanding of how colleagues use social media to assist in practice management decisions, with the goal of ultimately improving their practices and profitability.

9:45 AM–10:45 AM | 1 HOUR 23C1 In-Office Electrodiagnostics - What Can It Do For You Nate Lighthizer, OD, FAAO Electrodiagnotics are now available for in-office use. They are quick and not complicated in this new format. Many clinical entities can be tested and early diagnosis is now possible. Early detection of diabetic retinopathy can be determined with ERG. Amblyopia and malingering can be discovered with VEP. Decreased vision due to intracranial tumors and trauma is possible with VEP. Discovery of intrapapillary drusen can be made with VEP. Lastly, the early discovery of glaucoma is possible and even cases of patients on treatment that don’t have the disease can be made with VEP.

INTERNATIONAL VISION EXPO AND CONFERENCE | PROUD SUPPORTER OF THINK ABOUT YOUR EYES

VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS 9:45 AM–11:45 AM | 2 HOURS 23C2 The Greatest Anterior Segment Disease and Medical Management of Contact Lens Complications Course - Ever! Jack Schaeffer, OD; Charlie Ficco, OD; Marc Bloomenstein, OD World renowned experts in anterior segment eye disease and contact lenses will present a unique program to enhance your clinical diagnostic and treatment abilities. The new medical vision correction options will also bring new complications. Today we will present the medical management strategies for the complications so the eyecare practitioner will feel comfortable when they present in your office.

9:45 AM – 10:45 AM | 1 HOUR 23C3 Advanced Refractive Analysis, Beyond Just Better One or Two... Incorporation of Wavefront Technology in Vision Analysis S. Barry Eiden, OD, FAAO Vision challenges often are left unanswered following a careful traditional refractive analysis which often leaves the eye care practitioner unable to explain -- no less address the vision deficits our patients experience. High order aberrations can significantly contribute to visual dysfunction. Today technologies exist that can not only detect the presence of significantly elevated high order aberrations, but that can guide the ECP towards the most effective treatment for the individual patient. This course will review the basics of wave front analysis, measurement technologies and how to apply this information in order to provide your patients with the most optimized vision possible.

9:45 AM–10:45 AM | 1 HOUR 23C5 The Surgical Management of Presbyopia William Tullo, OD, FAAO; Jim Owen, OD This course will provide the practicing optometrist a detailed understanding of current and future options for the surgical correction of presbyopia. You will learn about accommodative, adaptive and multifocal IOL’s, scleral expansion, corneal inlays, corneal femtosecond intrastromal ablations and femtosecond crystalline lens softening. Patient selection, safety and efficacy of each option will be highlighted.

9:45 AM – 10:45 AM | 1 HOUR 23C7 The Role Macular Carotenoids Play in Visual Performance and in Sports Vision Jim Stringham, PhD This course will survey the relatively short history of the literature involving macular carotenoids and visual performance. Mechanisms for effects, be they optical, physiological, or neural, will be discussed in detail. Emphasis will be placed on relevance to visual performance in sports.

9:45 AM – 11:45 AM | 2 HOURS 23L1 SCLERAL LENS TRACK Scleral Lens Fitting: Basic Principles and Advanced Techniques Stephanie Woo, OD; Melissa Barnett, OD

11:00 AM–12:00 PM | 1 HOUR 24B2 FRAME BUYERS CERTIFICATE PROGRAM The New Rules of Optical Retailing Bill Gerber, Director

This two-hour course provides a comprehensive discussion of fitting and evaluation of scleral lenses. It begins with basic description of various lenses and designs and overall fitting philosophy. Next the course progresses through every step of the fitting process. This course will cover scleral lens fitting for a variety of conditions with both mini-scleral and full scleral lenses.

Bill Gerber, noted optical merchandising guru, will share the new rules that successful practices and retailers follow to a tee. In this informative and entertaining presentation, he will expand on what’s wrong with most optical presentations and offer specific turnkey solutions for fixing the merchandising problems standing in the way of higher sales and patient satisfaction.

9:45 AM–10:45 AM | 1 HOUR

11:00 AM–12:00 PM | 1 HOUR

23O1 The Future In Focus: Eyecare Technology That’s Emerging Moderator: Edward De Gennaro, MEd, ABOM Panelist: Paul Karpecki, OD; Pia Taveras, Product Engineer; Hal Wilson, President; Richard Clompus, OD, President As new technologies continue to be developed by industry, the world of eyecare is rapidly being exposed to a number of new, exciting, and in some cases paradigm shifting products and procedures. These technologies have the potential for changing what ECPs do and how they do it, as well as what the public receives from us and how they receive it. The best way to be ready for these changes is to be aware of them. This course focuses on several emerging technologies and the potential impacts they might have on the eyecare delivery system. The panel of experts will explore the possible implications for consumers, optical offices and consumers.

9:45 AM–10:45 AM | 1 HOUR 23O2 Low Vision Dispensing for Opticians and Techs Joseph Buttazzoni, Western Sales Manager This course is for the optician/technician/assistant who wants to start or expand his or her ability to provide low vision care. There will be a review of vision aids that will address a number of visual goals, needs, and tasks. New concepts are presented regarding how to think about low vision and provide tools to make dispensing low vision products and services seamless and smooth.

11:00 AM – 12:00 PM | 1 HOUR 24B1 The 3 Things You Need To Know To Position Your Practice Mark Johnson, LDO, ABO, NCLE

24B3 How to Implement the Right Warranty to Increase Sales and Patient Satisfaction Jay S. Binkowitz Consumer expectation of after sale services continue to soar and our ability to differentiate ourselves from commercial environments and on line access is crucial. During this course you will have the opportunity to share and learn new strategies as we strive to create a new experience for our patients.

11:00 AM – 12:00 PM | 1 HOUR 24B4 Show Me the Money! Reduce Time / Add Revenue! Mark Hinton, ABO Explore how to simplify your lens pricing packages. The use of calculators, itemized co-payments, ‘add-ons’ and delaying the price frustrates and confuses your patient/ consumer; leading to a less than satisfactory experience, sticker shock, and buyer’s remorse.

11:00 AM–12:00 PM | 1 HOUR 24B5 Creating a Culture of Excellence Dave Ziegler, OD Companies who have achieved excellence are different than their competition by having a defined purpose and effective methods that allow them to accomplish their goals. This class will share perspectives on leadership, how your core principles are reflected in your vision statement, and how to create a great staff. You will learn how to develop a vision statement for your practice through the understanding of the five characteristics of all businesses, determine the core principles of a successful practice, customer complaint resolution, problem solving, and how to build a great staff.

This course will allow the practice to better analyze their market area to identify opportunities for improvement and/or growth. The practice will have a better understanding how to identify the appropriate market position along with better understanding of competitors, community and vision insurance in the same market area.

Visual Pathway Diagnostics... See what you’ve been missing™ EvokeDx® is the NextGen VEP+ERG developed by Konan Medical and leading scientists in visual electrophysiology.

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ColorDx ® is a self-administering, self-scoring computerized color vision test, pre- installed on a Microsoft ® Surface 3 tablet. New in ColorDx v5.0 √ Tritan only test – dramatically reduces test time when only assessing acquired color vision deficiencies √ Improved patient database √ Improved binocular test work-flow

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“We pour our heart and soul into helping our colleagues to grow, prosper and embrace the fullness of what the profession can bring to them.” RON MELTON, OD, + RANDALL THOMAS, OD, M.P.H, Educators in Primary Eye Care, LLC TO LEARN MORE AND MEET THE VISIONARIES OF 2016, VISIT:

VISIONEXPO.COM/VISIONARIES

#MELTON #THOMAS

#VISIONARIES

FRIDAY, SEPTEMBER 16

Program is subject to change

CONTACT LENS

CLINICAL 7:00 AM– 8:00 AM

8:30 AM– 9:30 AM

30C0

30C5

Free Breakfast 6:30 AM - 7:00 AM | Gerson, Shechtman

C,FL-OD,TPA,O

31C3

31C5

31C1

31C2

Low Vision Case Studies: Treating the Common and Not So Common

Cloak and Dagger Retinal Clues to Systemic Disease

Creating a 5-Star Patient Experience

Retinal Disease What the Periphery Holds

31C4

The 7 Rules of Effective Dry Eye Management

Ferrucci

Brujic, Karpecki

Gerson

Morris

31C6 Advances in OCT Fingeret

Porter

31C7 Meibomian Gland Dysfunction and Dry Eye - Advanced Diagnosis and Patient Management

31L1 Smart Contact Lenses: The Future is Now Legerton

Epstein

31B1

31B2

31B3

31B4

31B5

31B6

31A1

31O1

31O2

31O3

31O4

FRAME BUYERS PROGRAM Must Have Eyewear Fashion Trends for 2017

How to Achieve a Healthy Online Reputation and Get New Patients

Top 10 Practice Management Mistakes & How to Fix Them

Reduce Your Spectacle Lens Bill and Implement Lens Bundling

urrent C Concepts in Marketing and Merchandising

KEYNOTE SERIES The HOW? Behind the WOW! at Retail

Documentation & Compliance Requirements for Ophthalmic Techs

Lens Materials Case Studies in Patient Applications

My Top Ten Tips for Excellence Through Optics

Analyzing and Solving Eyewear Fitting Complaints

Rumpakis

Harrison

Optical Boot Camp - Module 2: Lenses, Frames and Troubleshooting Rx Complaints

Wright

D. Ziegler

Binkowitz

Anne Marie Luthro, AML Insights

Gold

Gibb

9:45 AM– 11:45 AM

32C1 Lightning Rounds in Glaucoma Schmidt, Ficco, Sclafani, Devries

C,FL-OD,TPA

12:15 PM– 2:30 PM

C, FL-OD

32C2 Lightning Rounds in Anterior Segment Disease Schmidt, Ficco, Sclafani, Devries

C,FL-OD,O,TPA

OPTICAL TECHNOLOGY

VISION SERIES: A BRIGHT FUTURE FOR VISION CARE Menziuso, Schnider Presented by: Johnson & Johnson Vision Care, Inc. FREE | Not for Credit | Breakfast Provided

Beat the Blues - Inside and Out

C,FL-OD

ALLIED HEALTH

BUSINESS SOLUTIONS

C,FL-OD

32C3 New Technologies in Glaucoma Management: From ERG to OCT Fingeret, Gaddie

C,FL-OD

32C4

32C5

Injections Workshop Lighthizer

$179 Limited Attendance

C,FL-OD,TPA

C,FL-OD

C,FL-OD,TPA

32C6

The Greatest Posterior Segment Disease Course - Ever!

Clinical Case Management in the ICD-10 Era: Anterior Segment

Shechtman, Haynie, Dunbar

Bloomenstein, J. Schaeffer, Rumpakis

C,FL-OD,TPA,T

C,FL-OD,O,TPA,T

C,FL-OD,O,TPA

C,FL-OD,N,NYS-CL-I

32C7

32L1

We Can Save Vision - Understanding of the Corneal Shape and Mechanics in Keratoconus

A Trip Beyond the Limbus: Contact Lens Fitting for Complex Corneas Woo, Chang

Eiden, Morgenstein

C,FL-OD,T

C,FL-OD,N,NYS-CL-A

32B1 Lessons from Silicon Valley Moderator: Chan Panelist: Gold, A. Ziegler, Kuan

A,C,FL-OD

32B2

32B3

32B4

FRAME BUYERS PROGRAM Sunwear: How to Steal Market Share and Make Big Money

FRAME BUYERS PROGRAM THE BIG PICTURE - Eyewear Challenges and Solutions in the Year 2020

S taff Management: Creating a Culture of Excellence (Harvard Business Review)

Carter

Moderator: De Long Panelist: Friedfeld, Cory, Ho

A,C,FL-OD

32B5 How To Differentiate Your Practice and WOW Your Patients Jasper

Yoho

Walker

A,C,FL-OD

32B6 The Power of a Spreadsheet How to Utilize Spreadsheets to Efficiently Analyze and Grow Any Practice

A,FL-T, NYS-D-I

32A1

32O1

Pharmacology for Technicians

SPECTACLE LENS EXPERT TRACK Spectacle Lens Update: Everything You Need to Know

Young

M. Johnson

Wright

De Gennaro, Pierce

A,FL-T,NYS-D-I

32O2 Wearables... Where It’s At, Where It’s Going and Impact on Vision

A,FL-T,NYS-D-I

32O3 Just the ‘Blue Light’ Facts, Ma’am!

NOT FOR CREDIT This course is 3 hours from 8:30 AM – 11:30 AM $208

Kotob

Legerton

Vitale

A,C,FL-OD

A,FL-T, NYS-D-I

A,C,FL-T, FL-OD,NYS-D-I

A,FL-T, NYS-D-I

30C1 VISION SERIES: SAY HII TO XIIDRA™ (LIFITEGRAST OPHTHALMIC SOLUTION): A NEW PRESCRIPTION TREATMENT OPTION Karpecki, Hauswirth, Woo Presented by: Shire | FREE | Not for Credit | This course is 1 hour from 12:15 PM - 1:15 PM | Lunch Provided

30C3 VISION SERIES: DIABETIC EYE DISEASE - DIAGNOSIS AND MANAGEMENT STRATEGIES FOR PATIENTS Dunbar, Chen Presented by: Regeneron | FREE | Not for Credit | This course is 1 hour from 1:30 PM - 2:30 PM | Lunch Provided

2:45 PM– 4:45 PM

33C1

33C2

So Now What? Decision Making in Retinal Disease

Glaucoma Pearls and Grand Rounds

Haynie, Shechtman

Fingeret, Madonna, Sowka

33C3 Diabetes Treatment and Management

33C4

33C5

Refractive Surgery Problem Solving

Clinical Case Management in the ICD-10 Era: Posterior Segment

Van Veen, Tullo

Ferrucci

Dunbar, Rumpakis

33C6 Integrating the Optometric Practice Embracing Disruptive Technology

33L1

33B1

33B2

Take the Contact Lens Challenge - Fit the Unusual Eye

40 Best Marketing Strategies to Grow Your ECP Business

Power Merchandising

33C7 Cataract Comanagement Cunningham

Chang, Sclafani

C,FL-OD,TPA,T

34C1 Ocular Manifestations of Intraorbital and Intracranial Tumors

C,FL-OD,TPA,T

C,FL-OD,TPA,T,O

C,FL-OD

34C3 Contemporary Care of the Patient with Diabetes

34C4

C,FL-OD,TPA

C,FL-OD, T

34C5

Co-management of Femto-Cataract Surgery Owen, Tullo

Gerson

McCarty

Age Related Macular Degeneration New Treatment Strategies

34C6 Ocular Emergencies in College Students Chan

Haynie

Reed

Wilhelm

Eakland

5:00 PM– 6:00 PM

33B3

C,FL-OD,TPA,T

C,FL-OD,N,NYS-CL-I

34C7 Choosing the Right Agent in the Therapeutic Management of Ocular Disease

34L1 Utilizing Biological Contact Lenses to Their Maximum Potential Woo

RAME F BUYERS PROGRAM Frame Buyers Panel Moderator: De Long Panelists: Norbeck, Hannegan, Dua

A,C,FL-OD

34B1

34B2

Compete for the Walking Rx’s

est Practices B for a Staff Meeting

Wilhelm

Gibb

Cunningham

33B4

33B5

33B6

33A1

FRAME BUYERS PROGRAM Manage Your Frame Board, Don’t Let It Manage You

The Consumer Connection

Assessing Vision Plans and Maximizing Your Profitability

The Tech’s Role in Management of Ocular Emergencies

Current Trends in Free-Form Lenses

Frame Adjusting & Repair Workshop

Young; Zeitlin

MattisonShupnick

Yoho

Creating and Delivering a Memorable Patient Experience

Gailmard

34B4 Growing Your Business from Inside Out Binkowitz

D. Ziegler

A,C,FL-OD

34B5 If I’d Only Known Then What I Know Now - A Consultant Perspective

A,C,FL-OD

A,FL-T, NYS-D-I

34A1 Telephone Triage - Vision vs. Medical? Rumpakis

34O1 The Psychology of Pediatric Dispensing Della Pesca

G. Gerber C,FL-OD

C,FL-OD, TPA,O

C,FL-OD

ACCREDITATION LEGEND A — ABO C — COPE FL-OD — Florida State Board of Optometry FL-OP — Florida State Board of Opticianry FL-T — F lorida State Board of Opticianry — Technical N — NCLE

C,FL-OD,TPA

C,FL-OD,O,TPA

NYS-D/CL — B/I/A — New York State Optician — Dispensing/Contact Lens — Basic/Intermediate/Advanced O — Orals P — AOA Paraoptometric Commission T — TQ/CEE TPA — Therapeutic

INTERNATIONAL VISION EXPO AND CONFERENCE | PROUD SUPPORTER OF THINK ABOUT YOUR EYES

C,FL-OD,N,NYS-CL-I

A,C,FL-OD

33O2

$179 | Limited Attendance

Carter

C,FL-OD

34B3

Wright, Binkowitz

33O1

A,C,FL-OD

BUSINESS SOLUTIONS CATEGORIES KEY

A,FL-T,NYS-D-I

34O2 SPECTACLE LENS EXPERT TRACK Spectacle Lens Material Decision Tree

33O3

33O4

SPECTACLE LENS EXPERT TRACK DISPENSING ESSENTIALS Troubleshooting Progressives and Other Multifocals

Optical Boot Camp - Module 3: Eyewear Selection Sales and Communication Techniques

Manso

NOT FOR CREDIT This course is 3 hours from 2:45 PM – 5:45 PM $208

A,FL-T,NYS-D-I

Harrison

Manso A,P,FL-OP

A,FL-T, NYS-D-I

A,FL-T,NYS-D-I

PROFITABILITY & GROWTH DATA CUSTOMER EXPERIENCE HUMAN RESOURCES LEADERSHIP

VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS THURSDAY, SEPTEMBER 15 11:00 AM–12:00 PM | 1 HOUR 24B6 Common Sense Practice Building That Is Not Commonly Used Gary Gerber, OD

Electrophysiology COPE Lectures

You might expect that marketing to new movers would be a good idea. After all, if someone is new in your town, they need a new eye doctor! What about saving money on marketing by relying on email vs. snail mail? No postage or printing costs sounds awesome! Why wouldn’t you offer credit cards to promote higher sales? That’s brilliant! As it turns out – all of these seemingly common sense ideas are actually NOT terribly smart when it comes to practice building. Learn why and also learn many other so called ‘common sense’ practice building ideas that really require closer scrutiny. Finally, learn the thought process to evaluate things you’re doing in your own practice that might need to be discontinued or augmented, based on this new view of ‘common sense’!

11:00 AM–12:00 PM | 1 HOUR 24C1 New Technology Rapid Fire Session Paul Karpecki, OD

24C5 Managing the Psychology of Dry Eye Disease The Role of Diagnostics Richard Adler, MD, FACS While the traditional challenges of Dry Eye Disease (DED) treatment and management have been well-described, one of the most widely-appreciated, yet under-discussed aspects of DED concerns the psychological features of the DED patient. In this course, Dr. Adler reviews the traditional challenges of DED and then investigates the role of anxiety in this disorder. Dr. Adler then describes the potential value of diagnostics in DED to not only better manage the disease, but the mind as well.

11:00 AM – 12:00 PM | 1 HOUR 24C6 Going Viral EKC and HSV Nate Lighthizer, OD, FAAO This presentation will review the etiologies, risk factors, signs, symptoms, diagnosis, and proper treatment for the ocular and systemic aspects of the ubiquitous viruses, including herpes zoster, simplex and epidemic keratoconjunctivitis.

11:00 AM–12:00 PM | 1 HOUR 24C7 New Directions in Glaucoma Diagnostics and Treatments Ben Gaddie, OD

Innovation in corneal research and technology offer a wealth of new possibilities. From point-of-care diagnostics to improved drugs and delivery systems, the ability to more effectively manage patients today and in the future makes this an exciting time for optometry. In this one-hour course, optometrists will get a better understanding of the growing list of options that are improving eye care and that hold even greater potential for the future.

This course will review the newest technology related to glaucoma diagnosis as well as an update in managing clinical glaucoma.

11:00 AM–12:00 PM | 1 HOUR 24C3 The Tech, Tips and Tools You Need to be Efficient and Effective Scot Morris, OD

11:00 AM–12:00 PM | 1 HOUR 24O1 Designing and Crafting Optimal Solutions for Challenging Rx’s Raymond Dennis

Tremendous advances in technology can help you improve the efficiency of your practice. Don’t miss this course as we talk about how you can incorporate some of these technologies in to your business and allow you to work more efficiently and how that transfers to your bottom line.

This course is designed to help the learner to identify situations where the dispenser should be making specific recommendations of lens styles and materials to provide patients with the optimal eyeglass designs to meet there visual and physical needs. Specific attention will be paid to the problems associated with strong prescriptions, learning to minimize thickness and weight and how to avoid exposing the patient to problems such as physical discomfort, magnification/minification, loss of binocularity and the impact of non-prescribed prismatic effect.

11:00 AM – 12:00 PM | 1 HOUR 24C4 Pain, Pain Go Away Oral Pharmaceuticals for Pain Management Mile Brujic, OD As optometry’s scope of practice continues to evolve, so does our responsibility to provide pain management. This course will provide the strategies needed to confidently provide appropriate pain management strategies for those in our care that require it.

Schedule a personal demonstration. www.diopsys.com/vew

11:00 AM–12:00 PM | 1 HOUR

11:00 AM–12:00 PM | 1 HOUR 24O2 What’s the Future of Online Refraction? Moderator: Edward De Gennaro, MEd, ABOM Panelist: Hal Wilson, President; Vitor Pamplona, PhD; Kirk Smick, OD The equipment and technology used to refract the human eye hasn’t changed much in over 50 years. With the advent of digital technology in the ophthalmic equipment space, companies are creating alternatives to how refractions are performed and how the process is delivered using the Internet, smartphones and other technologies. While these innovations represent new thinking and new ways to perform a routine test, their impact may go much further than simply providing alternative refraction processes and may be a disruptive influence in how people obtain a refraction. This course explores the latest innovations in alternative refraction technologies. In addition, the panel of experts will discuss the potential impacts these technologies may have for ECPs, patients and consumers.

2:45 PM – 4:45 PM | 2 HOURS 25B1 The Secret To Hiring Right Valerie Manso The choice about who to hire may be the single most important decision leaders make. Evidence shows that hiring skilled, motivated staff dramatically increases productivity, innovation, and customer service quality. Yet most practices make systematic errors in the selection and hiring process. This seminar gives practical examples on how to avoid common hiring mistakes and execute hiring best practices.

2:45 PM – 4:45 PM | 2 HOURS 25B2 Retail Marketing Strategies That Work Stephanie De Long Retail Marketing Strategies That Work will present ten low-cost marketing strategies that are hot at retail and how you can translate those into optical. Strategies will include the new ‘bogo’ (buy-one, give-one) and buy local, plus how to use location-specific apps and online buy-now invitations.

2:45 PM – 4:45 PM | 2 HOURS 25B3 Practice Transitions: 10 Mistakes to Avoid When You Buy, Sell or Take In a Partner Jerry Hayes, OD CEO; Nathan Hayes Whether it’s taking in an associate or selling a practice, many OD transactions don’t stand the test of time. Drawing on his decades of experience as a practice transition consultant, Dr. Hayes will discuss the most common mistakes both senior and junior OD’s make in the areas of practice valuations, partnership agreements and associate compensation.

or visit Booth #MS4037

SATURDAY, SEPTEMBER 17

Program is subject to change

CONTACT LENS

CLINICAL Reducing the Pressure on Glaucoma Decision Making

41C1

41C2 Retina and OCT Grand Rounds

McCarty

Ferrucci

This course is 2 hours from 8:30 AM – 10:30 AM

41L1

This course is 2 hours from 7:30 AM – 9:30 AM

Enhance Your Understanding of Neuro Imaging

Contact Lenses: An Update, Review and Cases Sindt

Malloy C,FL-OD,TPA

42C3

Managing the Glaucoma Suspect This course is 2 hours from 9:45 AM – 11:45 AM

C,FL-OD,N,NYS-CL-I

42C4

Antibiotics: Optometry and the Coming Armageddon

Madonna

42L1

1:45 PM– 3:45 PM

Advanced Concepts of Prism

Gibb

Della Pesca

41O2 Optical Geek is Chic: Lens Tech Meets Fashion Walker

C,FL-OD,O,TPA

Sindt

This course is 2 hours from 9:45 AM – 11:45 AM

Rothschild

C,FL-OD,N,NYS-CL-I

A,FL-T,NYS-D-A

DISPENSING ESSENTIALS The New Rules of Selling in Eyecare Wilhelm

A,P,FL-OP

A,FL-T,NYS-D-I

42O1

42B3

Melton, R. Thomas

This course is 2 hours from 9:45 AM – 11:45 AM

42B2 Five Zones of Practice Operations

42O2

DISPENSING ESSENTIALS Handling Prescriptions That Contain Prism

DISPENSING ESSENTIALS Eye Diseases Opticians and Technicians Should Know About

Walker

Young; Barrett Zeitlin

A,FL-T,NYS-D-I

A,P,NYS-D-I

43B1

Neuro Ophthalmic Manifestations of Cancer

CORCORAN CODING ACADEMY Co-Management of Post Surgical Care That Can Increase Profitability

DISPENSING ESSENTIALS Conflicts: Avoiding Them and Resolving Them

FRAME BUYERS PROGRAM Which Frame Material is Right for My Patient?

How to Take Position-OfWear Measurements for PALs Workshop

M. P. Johnson

Gibb

Della Pesca

Yoho

Malloy

C,FL-OD,TPA

C,FL-OD

C,FL-OD,O,TPA,T

43O1

43B3

A,P,FL-OP

A,C,FL-OD

43O2

$108 | Limited Attendance

A,FL-T,NYS-D-I

40C1 VISION SERIES: OCT AND OCT ANGIOGRAPHY: NEW TECHNOLOGY AND BEST PRACTICES Dunbar, Haynie Presented by: Carl Zeiss Meditec | FREE | Not for Credit | This course is 1 hour from 12:15 PM - 1:15 PM | Lunch Provided

44C1 Advanced Diagnosis and Management of Ocular Surface Disease and Tear Dysfunction

44C2

44C3 Neuro Ophthalmic Manifestations of Stroke

My Top 10 Pediatric Eye Diseases

Sowka

Malloy

McCarty

C,FL-OD,TPA,T

C,FL-OD

45C1 What Not to Refer McCarty

The Greatest Anterior Segment Disease and Medical Management of Contact Lens Complications Course - Ever!

C,FL-OD

C,FL-OD,O,TPA,T

CORCORAN CODING ACADEMY DME and Medicare - Critical Info To Protect Your Practice and Profit!

FL-OD — Florida State Board of Optometry FL-OP — Florida State Board of Opticianry

Della Pesca

Manso

A,C,FL-OD

A,FL-T,NYS-D-I

45O1

45B2

Preventing Redo’s

Building Loyalty With Internal Marketing

Della Pesca

Rothschild

A,P,FL-OP

FL-T — Florida State Board of Opticianry — Technical

O — Orals P — AOA Paraoptometric Commission

T — TQ/CEE NYS-D/CL — B/I/A — New York State Optician TPA — Therapeutic — Dispensing/Contact Lens — Basic/Intermediate/Advanced

BUSINESS SOLUTIONS CATEGORIES KEY

Rothschild

44O2 The Science of Blue Light Protecting Your Patients in a Digital World

M. P. Johnson

N — NCLE

C — COPE

Tools Of The Trade – The Lens and The Lensometer

A,P,FL-OP

Optic Nerve Grand Rounds You’ve Got Some Nerve

C,FL-OD

A — ABO

T he Six Fundamentals of Practice Success

M. P. Johnson

45B1

C,FL-OD,TPA

44O1

44B2

CORCORAN CODING ACADEMY Key Coding Concepts - What You Don’t Know Could Hurt Your Practice and Profits

45C3

Sowka

ACCREDITATION LEGEND

44B1

44C5

44C4

Clinical Discussions in Glaucoma

Ficco, Bloomenstein, Schaeffer

This course is 2 hours from 8:30 AM – 10:30 AM

Scleral Lens Applications for Normal Corneas

Epstein

4:00 PM– 5:00 PM

Increasing Your Average Sale

Wilhelm

Current Trends in Medical Management

Epstein

C,FL-OD,TPA,T

Building High Performing Optical Teams

43C3

43C2 Ocular Allergy: New Perspectives on a Growing Problem

41O1

41B3

41B2

Epstein

C,FL-OD,T

12:15 PM– 1:15 PM

41B1 CORCORAN CODING ACADEMY Maximizing Coding for Eye Care Visits M. P. Johnson

C,FL-OD

42C1

11:00 AM– 12:00 PM

Melton, R. Thomas

41C3

Amblyopia - What the Studies Show

C,FL-OD

9:45 AM– 10:45 AM

OPTICAL TECHNOLOGY

40C4

7:30 AM– 8:30 AM

8:30 AM– 9:30 AM

BUSINESS SOLUTIONS

PROFITABILITY & GROWTH DATA CUSTOMER EXPERIENCE HUMAN RESOURCES LEADERSHIP

INTERNATIONAL VISION EXPO AND CONFERENCE | PROUD SUPPORTER OF THINK ABOUT YOUR EYES

A,C,FL-OD

A,FL-T,NYS-D-I

EDUCATION REGISTRATION

ACCREDITATION IS PENDING

• Course handouts will be available online prior to the Education Program. They will not be available onsite. After you register for your courses, you will be able to print your own course handouts and bring them to the Education Program. Course handouts will also be available online for one month after the program and on the Vision Expo Mobile App.

The “pending CE approval” courses are being submitted to the accrediting agencies for consideration of approval — if the accreditation designation is NOT listed, the course is NOT being submitted to that agency.

• In an effort to improve the Education registration process, badges will not be mailed. Please bring this confirmation letter with barcode onsite to Registration to have your badge and course itinerary printed when you arrive at the conference. This will ensure that you have the most up-to-date course information on your badge barcode and course itinerary, including room numbers. • Your badge barcode will have all of your registered courses embedded in it, which is required for course entry. If you make any course changes onsite after you have already printed your badge, you will need to get a new badge printed so that your current courses are embedded in your updated badge barcode. • After the Education Program, you will receive a letter via e-mail verifying your course attendance. Please submit this letter to your state board/national accreditation agency for license renewal. If you did not supply an e-mail address when you registered, please update your registration record by calling Client Services at 1.800.811.7151.

ABOUT ACCREDITATION The accreditation designations serve as a guide to assist you with course selections. The courses listed are “pending CE approval.” Please refer to VisionExpoWest.com/learning under the Education tab for current CE approvals. You can change a course selection after you register by calling Client Services at 1.800.811.7151. International Vision Expo is not responsible for courses that do not receive accreditation. Do not assume that the courses you register for will be approved. You will not receive credit if you are late to a course. Course approval information will also be available onsite in the Education and Registration areas.

VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS THURSDAY, SEPTEMBER 15 2:45 PM–4:45 PM | 2 HOURS 25B4 How to Become the Destination Location Jay S. Binkowitz; Rebecca Johnson, CPOT, COT, COE Why would a patient drive 20 minutes out of their way to come to your practice? There is a difference between ‘being nice’ and the ability to delight a patient. In this workshop, the attendees will collaborate in groups to come up with reasons that make a practice the perfect destination location.

2:45 PM–4:45 PM | 2 HOURS 25B5 The Greatest Social Media Marketing Course Ever Alan Glazier, OD, FAAO

2:45 PM–4:45 PM | 2 HOURS 25C2 Getting The Most Out of Your OCT For Retina, Glaucoma and Anterior Segment: Diagnosis, Management and Progression Mark Dunbar, OD, FAAO; Ben Gaddie, OD; Dave Kading, OD, FAAO

25C6 What do you do if?... Diagnosis and Treatment of Anterior Segment Disease You Meet Every Day! S. Barry Eiden, OD, FAAO; Andrew Morgenstern, OD

Optical Coherence Tomography is an exciting imaging technology that has revolutionized our understanding of macular disease and has emerged as an important tool in the management of glaucoma and scleral lens fitting. This lecture will provide a nuts and bolts approach using cases to understanding and interpret the OCT for retina, glaucoma and contact lens fitting.

Eye care practitioners are faced with a variety of anterior segment diseases and complications on a daily basis. The effective management of these cases separates the successful practices from the rest. Join us in an interactive grand rounds format where we will present actual cases treated by the presenters. Conditions discussed will include infectious and inflammatory diseases, anterior segment complications of systemic diseases, and contact lens associated or induced complications. The newest approaches to the diagnosis and treatment of these conditions utilizing state of the art technologies that are predicated upon evidenced based principles will be discussed. A review of appropriate billing and coding protocols will be presented in conjunction with each case. All of the diseases and conditions presented are frequently encountered eye care practitioners.

2:45 PM–4:45 PM | 2 HOURS 25C3 Glaucoma for the ‘Every Day’ Optometrist Eric Schmidt, OD

The Internet is a key driver of business for eyecare professionals. Methods to attract new business and build loyalty and engagement with current patients via this medium continues to evolve as the internet itself evolves. This course is an update on marketing trends on the internet and social media and how you can apply them to drive customers to your eye care business.

Glaucoma is a rapidly advancing field within optometry. The advances made can be difficult to keep up with. This course will present the practicing optometrist research data that translates into practical applications that the doctor can use daily in patient care. Information will be provided that will allow the attendee to remain on the cutting edge in practical glaucoma care.

2:45 PM–4:45 PM | 2 HOURS 25B6 Mastering the Art of Utilizing Scribes, Cross Training and Delegation Neil Gailmard, OD

2:45 PM – 4:45 PM | 2 HOURS 25C4 Glaucoma-Induced Vision Loss: Can You Measure Up? Craig Thomas, OD

This course will present the advantages of utilizing chairside assistants in the eye care practice, such as increased efficiency, improved patient service and higher optical and contact lens sales. Practical aspects of scribing will be covered, such as patient flow, staff training, entering data into EMR programs and more. The concept of a super-tech is introduced, which allows the scribe to function as an optician.

You will learn about the structure-function relationships between glaucomatous optic atrophy and tests of visual function. Emphasis is placed on using visual fields, color vision, and electrodiagnostics to support the interpretation of OCT measurements.

2:45 PM–4:45 PM | 2 HOURS 25C1 The Optometrist’s Guide to Cataract and Refractive Surgery Marc Bloomenstein, OD The lines between refractive surgery and cataract surgery have blurred to the point of almost unrecognizability. Patients are expecting great quality of vision regardless of the nature of their visual disorder. This course will provide a safe road map to navigate between both the elective refractive procedure and the medically necessary cataract surgery. Discussion will be center around new technology that bridges both procedures.

2:45 PM – 4:45 PM | 2 HOURS

2:45 PM–4:45 PM | 2 HOURS 25C5 Corneal Crosslinking Guide of the Optometrist William Tullo, OD, FAAO; Clark Chang, OD, MSA, MSc, FAAO This course will provide you the essential clinical knowledge of the benefits of Corneal Crosslinking for your patients. Details involving the early diagnosis of ectasia and proper patient selection will be discussed. Different methods of CXL including traditional epi-off, transepithelial and combined modalities including topography guided PRK and Intacs will be highlighted. Detailed comanagement and perioperative care will also be included.

2:45 PM–4:45 PM | 2 HOURS 25C7 The Greatest Ocular Surface Disease Course Ever Douglas Devries, OD; Jack Schaeffer, OD; Whitney Hauser, OD This two-hour course will provide the latest updates in the diagnosis and treatment of ocular surface disease by clinicians who practice full scope treatment of ocular surface disease patients within their specialty dry eye clinics. Various methods of achieving compliance during treatment of OSD patients will also be taught.

ESSENTIALS

Scleral lens selection and follow-up care is reviewed by identifying key areas of concern. Common problems of scleral lenses are discussed. Modification of the scleral lens fit along with problem-solving are discussed at length. Specific care and handling of lenses is described. In-office management tips for scleral lens practitioners are discussed.

2:45 PM–4:45 PM | 2 HOURS DISPENSING ESSENTIALS SPECTACLE LENS EXPERT TRACK A Checklist for Managing Spectacle Lens Complaints Raymond Dennis

Build a solid foundation of skills and knowledge in this diverse track that covers core competencies in 4 key areas for today’s muti-faceted Optician: clinical, technical, fashion and sales. This program can also be used to efficiently and effectively cross-train all members of the optical team.

25O1

This course will help the learner to identify and rectify the most common problems that patients experience with their eyeglasses. The problems discussed are generally associated with doctor/refractionist errors, failure to meet ANSI standards, problems associated with choice of lens style, lens materials, improper facial measurements, fitting heights, frame fitting errors, improper vertex, pantoscopic tilt and face form tilt. Further discussion will include how to minimize the negative effects of first-time bifocal or progressive lens wear and problems associated with adaptation.

DISPENSING

2:45 PM – 3:45 PM | 1 HOUR 25L1 SCLERAL LENS TRACK Troubleshooting Scleral Lenses Melissa Barnett, OD; Stephanie Woo, OD

INTERNATIONAL VISION EXPO AND CONFERENCE | PROUD SUPPORTER OF THINK ABOUT YOUR EYES

THURSDAY, SEPTEMBER 15 21O2 — 7:15 AM – 9:15 AM

Clinical Ocular Concepts for Opticians, Technicians and Ancillary Staff Vincent Young

25O1 — 2:45 PM – 4:45 PM A Checklist for Managing Spectacle Lens Complaints Raymond Dennis

FRIDAY, SEPTEMBER 16 33O3 — 2:45 PM – 4:45 PM Troubleshooting Progressives and Other Multifocals Valerie Manso

SATURDAY, SEPTEMBER 17 42B3 — 9:45 AM – 10:45 AM

The New Rules of Selling in Eyecare Kevin Wilhelm

42O1 — 9:45 AM – 10:45 AM Handling Prescriptions That Contain Prism Phernell Walker

42O2 — 9:45 AM – 10:45 AM Eye Diseases Opticians and Technicians Should Know About Vincent Young; Shana Zeitlin

43B3 — 11:00 AM – 12:00 PM Conflicts: Avoiding Them and Resolving Them Joy Gibb

10 HOURS Supported by: ESSILOR OF AMERICA Media Partner: INVISION MAGAZINE

VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS THURSDAY, SEPTEMBER 15 2:45 PM–4:45 PM | 2 HOURS 25O2 Basic Principles of Refraction for Opticians and Technicians Laurie Pierce, LDO, FNAO, ABOM This course brings together the theories of refraction and how the refracting procedures tie in with the patients Rx. We will begin with a brief overview of the objective refraction process, comparing retinoscopy and vergences of the eye. Participants will compare refractive errors with vergences and relate this to the objective refractive process. Continuing with the subjective refraction, we will look at the concept of visual resolution and the order of cylinder refinement. Duochrome, Binocular Balance and measuring Add Power will round out the course.

2:45 PM – 5:45 PM | 3 HOUR 25O3 $208 OPTICAL BOOT CAMP Optical Boot Camp - Module 1: The Eye and Optics Phernell Walker, ABOM, NCLEC Get off to the right start! Learn all about ocular anatomy, physiology and optics with Phernell Walker. This engaging course is designed to teach you the essentials of the human eye, the process of sight and physical optics. NOT FOR CREDIT

5:00 PM–6:00 PM | 1 HOUR 26B1 How To Deliver Efficient and Effective Patient Experiences Joy Gibb, ABOC There are times when we feel pressured to keep up with patient flow and make sure the patients are seen in a timely manner. While it’s important to make sure the patients have a timely experience in your office, it’s also important that they still have a personal experience in your office. This course will explore techniques to make sure every patient in your office has an experience that helps you connect to them on a personal level while meeting all their needs.

5:00 PM – 6:00 PM | 1 HOUR 26B2 Profiting with Vision Care Plans Jay S. Binkowitz Vision care plans are confusing and frustrating. Understanding how plans work and how to maximize profitability continues to elude us. Profiting with managed care is not just about knowing the plans. It is about the combination of products, pricing, knowledge and how we present it to our patients. Together we will explore VSP and Eyemed.

5:00 PM – 6:00 PM | 1 HOUR 26B3 Service Excellence - It’s Not What You Do, It’s Who You Are Mark Johnson, LDO, ABO, NCLE Well know fortune 500 companies believe the sky is the limit and then go for it. Learn how they position their teams to reach their goals. This course will discuss team recruitment, understanding the brand promise, creating the a culture of excellence, mentoring and team motivation. Also share successfully proven tips on marketing and quality control.

5:00 PM–6:00 PM | 1 HOUR

5:00 PM – 6:00 PM | 1 HOUR

VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS 5:00 PM – 6:00 PM | 1 HOUR

26B4 Makeovers For Your Optical Dispensary That Improve Profits Richard Winig

26C4 Current and Emerging Understanding of Ocular Surface Allergy Mile Brujic, OD

26O1 Analyzing and Solving Eyewear Fitting Complaints Alex Yoho, ABOM

Today’s consumer is more savvy and sophisticated than ever and expects a retail experience with beautiful displays and attractive merchandising that showcase your products. Your optical dispensary must be viewed as a store that people enjoy shopping at, just like any other shopping experience they have. This class shows you how to elevate your game by upgrading your current space and teaches you how to effectively display eye wear.

This one-hour session will focus on evolving concepts of the pathophysiology, etiology, diagnosis, and treatment of ocular surface allergy. Clinical case scenarios will provide a forum for learners to discuss management options for a variety of ocular allergy scenarios, and will encourage active discussion with clinical experts.

You will learn concepts in eyewear fitting that will allow you to solve complaints in both frame comfort and vision. You will have a step by step method of ruling out potential difficulties even when the patient says ‘ it’s just weird’. You will also gain knowledge that will help you design the proper eyewear for the patient’s lifestyle that will avoid complaints in the first place.

5:00 PM–6:00 PM | 1 HOUR 26B5 How Culture Eats Strategy for Lunch & How To Improve Yours Gary Gerber, OD The best strategies in the world will fail if your team/staff doesn’t believe in them. When that happens, ‘strategy by default’ is the result. That leads to stagnation and loss of profits. Learn how to easily create a culture that your team will WANT TO rally around and support - one that supports your goals, values and ultimately, strategy! Unlike other ‘leadership training’ courses, this one delivers impactful and actionable steps you can put in place right away with no cost and maximum results!

5:00 PM – 6:00 PM | 1 HOUR 26C1 Retinal Disease, Depression and Vision Loss: Conversations to Make a Difference Richard Shuldiner, OD Practitioners are well educated in diagnosing and treating eye conditions that can potentially cause devastating vision loss. However, once significant vision is lost, few practitioners know what can be done to keep the patient functioning. This short course will assist the practitioner in directing and referring the low vision patient to the next level of care.

5:00 PM – 6:00 PM | 1 HOUR 26C2 Comprehensive Meibomian Gland Evaluation Christine Sindt, OD Meibomian Gland Dysfunction is a leading cause of dry eye and ocular discomfort. Understanding the meibomian glands and how to effectively evaluate them will lead to successful treatment of your patients complaints. This course covers everything you want or need to know about meibomian gland evaluation.

5:00 PM – 6:00 PM | 1 HOUR 26C3 Retinal Grand Rounds: You Make the Call Diana Shechtman, OD

5:00 PM–5:30 PM | 0.5 HOUR 26C5 Amniotic Membranes: Why, How and When? William Marcolini, OD The use of amniotic membranes in optometry is growing. Learn the basics of the reasons of why they are used, which patients to use them on and practical pearls of how you can implement these into your practice.

5:00 PM–6:00 PM | 1 HOUR 26C6 The Pain Game Derek Cunningham, OD The Pain Game Exploring ocular pain and inflammation. This course will review basic understandings of ocular pain and inflammation. Topical therapies of on and off-label medications will be reviewed for primary care and post surgical applications.

5:00 PM–6:00 PM | 1 HOUR 26O2 Visualizing the Finished Eyeglasses Edward De Gennaro, MEd, ABOM There is a skill successful dispensers have, a skill that helps them see a mental picture of the patient’s final eyeglasses just from looking at the patient’s prescription, their face shape and coloring, and asking a few questions. They envision things like the lens’ thickness, the best frame shape and color for the patient, what type of visual performance the patient will obtain and a host of other things. Learning to see this visual image is essntial to becoming a top notch dispensing professional. This seminar will teach you the things you need to know to develop this skill and improve your abilities as a top notch dispenser.

5:15 PM–6:15 PM | 1 HOUR 27C4 Advanced Refractive Analysis, Beyond Just Better One or Two... Incorporation of Wavefront Technology in Vision Analysis S. Barry Eiden, OD, FAAO Vision challenges often are left unanswered following a careful traditional refractive analysis which often leaves the eye care practitioner unable to explain – no less address the vision deficits our patients experience. High order aberrations can significantly contribute to visual dysfunction. Today technologies exist that can not only detect the presence of significantly elevated high order aberrations, but that can guide the ECP towards the most effective treatment for the individual patient. This course will review the basics of wave front analysis, measurement technologies and how to apply this information in order to provide your patients with the most optimized vision possible.

FRIDAY, SEPTEMBER 16 7:00 AM – 8:00 AM | 1 HOUR 30C0 BREAKFAST Beat the Blues - Inside and Out Jeffry Gerson, OD; Diana Shechtman, OD Blue light is potentially harmful to our eyes in a number of ways. There are several ways to protect against it’s negative affects. Both nutritional options and external protection/lenses will be discussed. Simple strategies to implement these solution will be discussed. A win-win strategy will become evident where both patients and practices will benefit from attention to this issue.

12:15 PM – 1:15 PM | 1 HOUR 30C1 FREE VISION SERIES Vision Series - Say Hii to Xiidra™ (Lifitegrast Ophthalmic Solution): A New Prescription Treatment Option Paul Karpecki, OD; Scott G. Hauswirth, OD, FAAO; Stephanie L. Woo, OD, FAAO, FSLS This program is intended for U.S. healthcare providers only. Guests and spouses may not attend this program. A meal will be provided during this educational program. In accordance with the Federal Physician Payment Sunshine Statute and any applicable state reporting laws, the value of the food and beverage provided and your national provider identity will be disclosed to CMS and any applicable state agencies and posted on Shire Corporate website. NOT FOR CREDIT

5:00 PM–6:00 PM | 1 HOUR 26C7 Interpreting Visual Fields Murray Fingeret, OD Visual field testing is an integral test used for diagnosing and managing glaucoma. This course will review methods for analyzing the field including how to assess whether the test is reliable. The criterion for what constitutes a real defect as well as signs of progression will be discussed.

Spacious.

Space saving.

4:00 PM – 6:00 PM | 2 HOURS 26L1 $179 | LIMITED ATTENDANCE SCLERAL LENS TRACK Scleral Lens Fitting Workshop - It’s as Easy as 1, 2, 3 Melissa Barnett, OD; Stephanie Woo, OD; S. Barry Eiden, OD, FAAO This two-hour presentation is an interactive, workshop format where basic principles of large diameter, rigid, scleral contact lenses are discussed. A didactic portion is followed by hands-on practice with insertion, removal, and fitting of scleral lenses. Instructors who are members of the Scleral Lens Education Society will provide hands on fitting experience using scleral lenses from several different lens companies.

This lecture will cover an array of retinal clinical conditions with updates from the newest guidelines (such as 2016 plaqeunil screening guidelines and 2014 AAO PVD preferred practice patterns). The presentation format will be use to introduce the case with a short discussion, which will engage the audience to participate (hence, the audience makes the call using digital devices). Clinical pearls, evidence based screening strategies and newest information in diagnosing or management will be emphasized.

INTERNATIONAL VISION EXPO AND CONFERENCE | PROUD SUPPORTER OF THINK ABOUT YOUR EYES

Minimum footprint required 2’ x 2”

No matter what angle you approach it, the TRC-NW400 will let you operate it with comfort and ease. Even against a wall— even in a corner. The convenient rotating monitor allows the operator to be positioned in front, in the back or at either side. Even at an angle. The TRC-NW400 with its small footprint and flexible control panel is a real space saver. And quality images are always obtained regardless of the operator’s position. Learn more about Topcon’s TRC-NW400 by visiting newsgram.topconmedical.com/trcnw400 or call 800-223-1130. BOOTH MS11057

Refractiv

OPD-Scan III Wavefront

VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS FRIDAY, SEPTEMBER 16 1:30 PM – 2:30 PM | 1 HOUR 30C3 FREE VISION SERIES Paul Karpecki, OD; Scott G. Hauswirth, OD, FAAO; Stephanie L. Woo, OD, FAAO, FSLS Vision Series - Presented by Regeneron Diabetic Eye Disease - Diagnosis and Management Strategies for Patients Mark Dunbar, OD, FAAO; Sanford Chen, MD

ARK Autorefraction Systems

Marco Refraction Systems — Advanced automated instrumentation includes the OPD-Scan III Integrated Wavefront Aberrometer, the TRS-5100/TRS-3100, and EPIC Digital Refraction Workstation, Autorefractors/Keratometers (with VA measurement, Subjective Sphere Refinement, Tonometry, Glare testing on certain models), and Lensmeters–all with EMR Integration. The Difference is Marco.

VEW • MS8031

8:30 AM – 9:30 AM | 1 HOUR 31B5 Current Concepts in Marketing and Merchandising Dave Ziegler, OD

In this course you will learn the appropriate medical record requirements for capturing the Chief Complaint, patient history, medical necessity, and proper charting for ordering tests, surgical procedures and special ophthalmic procedures.

Increasing your optometric practice profitability depends on how well you market your products and services to your patients and how effectively you present your optical products in the dispensary. This course examines how to position your practice in the marketplace, and how to incorporate basic principles of design in your merchandising. In addition to looking within the profession, we look outside our field to learn from companies that are innovative and highly effective at performing these critical tasks. Integrated into the course are three implementation exercises that aid participants in making the first steps toward practice growth.

The runways of Paris and Fashion Week in New York are huge indicators of the fashion that lies ahead for the year. The influence of those fashion trends can be seen in not just clothing, but also eyewear. If you want to know what you will be seeing on frame boards in the near future, this class will not only give you a sneak peek, but also suggestions for matching a customer’s fashion style with their eyewear.

National healthcare is in the middle of a paradigm shift from volume-based care to value-based reimbursement and healthcare providers are now being evaluated based on the quality of care they provide patients. A recent study found that the information found in Yelp reviews provides a broader understanding of a patient’s perception of quality of care than the Hospital Consumer Assessment of Healthcare Providers and Systems. With 90 million monthly visitors via mobile, 77 million via desktop, and over 102 million reviews, Yelp provides patients in need with a wealth of information on healthcare professionals. Do you know how to join the conversation?

8:30 AM – 9:30 AM | 1 HOUR 31B3 Top 10 Practice Management Mistakes & How to Fix Them Mark Wright, OD

TRS-5100 Total Refraction System

The top 10 practice mistakes commonly made will be discussed with solutions describing how to avoid making these mistakes. Practical examples will be used so that the attendee will be able to go back to the practice and fix the problems. Designed and Manufactured by NIDEK - Represented by Marco 800-874-5274 • marco.com

31C1 Low Vision Case Studies: Treating the Common and Not So Common Thomas Porter, OD, FAAO, Director, Low Vision Service

8:30 AM–9:30 AM | 1 HOUR 31A1 Documentation & Compliance Requirements for Ophthalmic Techs John Rumpakis, OD

8:30 AM – 9:30 AM | 1 HOUR 31B2 How to Achieve a Healthy Online Reputation and Get New Patients Genna Gold

SOLUTIONS

31B4 Reduce Your Spectacle Lens Bill and Implement Lens Bundling Jay S. Binkowitz

NOT FOR CREDIT

8:30 AM–9:30 AM | 1 HOUR FRAME BUYERS CERTIFICATE PROGRAM Must Have Eyewear Fashion Trends for 2016 Joy Gibb, ABOC

EPIC Refraction Workstation

8:30 AM–9:30 AM | 1 HOUR

During this course we will provide specific examples of how to assess one of your largest expenses. You will understand how to review and reduce your lab bills while increasing your overall profitability and your staffs understanding of how to support your goals. In addition we will explore how to implement lens bundling and packaging strategies that will increase sales, increase profits and reduce the confusion our patients experience when purchasing lenses.

31B1

TRS Total Refraction Automation

8:30 AM – 9:30 AM | 1 HOUR

1:30 PM–2:30 PM | 1 HOUR 31B6 KEYNOTE SERIES The HOW? behind the WOW! at retail Anne Marie Luthro, AML Insights “RETAIL is not a four-letter word. RETAIL supports your practice. Some of the strongest retail trends are already in place in your practice; make more of them. For example, YOU are local. ‘Shopping Local’ is desirable to communities. Be sure you’re seen as a great doctor and a great place to shop for all eye wear and eye care needs. Convenience is the biggest driver to any location and YOU own the ‘One-Stop-Shopping’ model! Let your patients fully cross the ‘vision care’ task off their list rather than making multiple stops. We’ll discuss: • Where does your office/practice/store start? Beyond your reception desk, beyond your website: how and where do you make your best, first impression? • The first WOW! Your visitors come to you as patients but want to leave you as satisfied shoppers. Put your patients in a shopper frame of mind. • On your left! How do you accommodate the leisurely browser and the convenience shopper in the same space? • How we shop: Identifying the must-have 5 steps that lead to purchasing. Does your space have the right tools in the right place for shoppers to shop and ultimately buy from YOU?”

In this course we will review the 3 simple variables used to approach the management of almost all low vision problems. You will learn how one applies these variables by reviewing actual cases with the most commonly (and uncommon) causes of low vision. Critical history questions, exam techniques, formulating treatment plans and implementing those plans will be reviewed in depth along with economic considerations.

8:30 AM – 9:30 AM | 1 HOUR 31C2 Cloak and Dagger Retinal Clues to Systemic Disease Steven Ferrucci, OD This course highlights some of the important retinal findings we may encounter that are associated with systemic diseases. Topics include vascular occlusions, plaques, and hypertensive retinopathy. Management tips, both ocular and systemic, are provided to help the primary care optometrists co-manage these patients with other health care providers.

8:30 AM – 9:30 AM | 1 HOUR 31C3 Creating a 5-Star Patient Experience Paul Karpecki, OD; Mile Brujic, OD The 5-star patient experience is an attainable way to create brand loyalty to your practice. Are you struggling to find a way to provide a higher level of service to your patients on a daily basis? In this course, we will go into new technologies that allow a more efficient exam, happier patients, and a WOW factor that translates into more brand loyalty.

8:30 AM – 9:30 AM | 1 HOUR 31C4 Retinal Disease What the Periphery Holds Jeffry Gerson, OD To discuss the importance of the peripheral retina, beyond just pathology thought of as specifically only outside the posterior pole. In particular, diabetes and macular degeneration will be discuss, along with retinal detachments and retinal breaks.

8:30 AM – 9:30 AM | 1 HOUR 31C5 The 7 Rules of Effective Dry Eye Management Scot Morris, OD Diagnosing dry eye is not difficult. There are a few simple rules. Join us as we get to the bottom of successful, efficient and effective dry eye management.

8:30 AM – 9:30 AM | 1 HOUR 31C6 Advances in OCT Murray Fingeret, OD This course will discuss the role of OCT in glaucoma diagnosis and management. A method to evaluate printouts will be described and artifacts associated with testing will be presented. The role of OCT in monitoring glaucoma over time will also be discussed.

VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS FRIDAY, SEPTEMBER 16 8:30 AM – 9:30 AM | 1 HOUR 31C7 Meibomian Gland Dysfunction and Dry Eye Advanced Diagnosis and Patient Management Arthur Epstein, OD Our understanding of the ocular surface has evolved dramatically over the past few years. Growing interest in dry eye and tear dysfunction has increased interest in this practice segment. This course explores advanced diagnosis including interpretation of meibography, non-invasive breakup time and other advanced testing. Goals for effective management of the dry eye and ocular surface disease patient as well as patient psychology are thoroughly discussed. This course has direct practical and clinical diagnostic and therapeutic application using specific patient examples.

8:30 AM – 9:30 AM | 1 HOUR 31L1 Smart Contact Lenses: The Future is Now Jerome Legerton, OD, MS, MBA, FAAO Smart contact lenses with micro-electronic and micro-optical components for IOP and blood sugar measurement, pharmaceutical delivery, and wearable media are described in the context of their respective platform requirements for clinical application and case management.

8:30 AM – 9:30 AM | 1 HOUR 31O1 Lens Materials - Case Studies in Patient Applications Kevin Harrison With so many lens material choices available it is often difficult to choose which one to use. In this course you will learn the features and benefits of each lens material and be given a few scenarios to help you select the correct lens material to use in a variety of situations.

8:30 AM – 9:30 AM | 1 HOUR 31O2 My Top Ten Tips for Excellence Through Optics Laurie Pierce, LDO,FNAO,ABOM; Edward De Gennaro, MEd, ABOM Have you ever had a client/patient with a visual complaint that leaves you scratching your head? Or, have a ‘wish I knew then what I know now’ moment? This course will cover favorite optical tips that add excellence to the dispensing experience. We will consider high powered prescriptions, prism, dispensing to the elderly, dispensing to the millennials and more.

8:30 AM–9:30 AM | 1 HOUR 31O3 Analyzing and Solving Eyewear Fitting Complaints Alex Yoho, ABOM

8:30 AM – 11:30 AM | 3 HOUR 31O4 $208 OPTICAL BOOT CAMP Optical Boot Camp - Module 2: Lenses, Frames and Troubleshooting Rx Complaints Phernell Walker, ABOM, NCLEC Take your optical skills to the next level by applying these practical tools to meet your patient’s needs. Phernell Walker will teach you about lens cosmesis, applications of lens formulas, proper frame selection, and trouble-shooting the difficult prescriptions. NOT FOR CREDIT

9:45 AM–11:45 AM | 2 HOURS 32A1 Pharmacology for Technicians Vincent Young, MD Pharmacology in ophthalmic care is a rapidly evolving science. It is important that all staff members be familiar with the drugs used within the practice. The attendee will receive up-to-date information about pharmaceuticals used in any ophthalmic practice. Diagnostic as well as therapeutic drugs will be covered, with an emphasis on how the drugs are used as well as precautions that must be employed when using them and the side effects one must be aware of.

9:45 AM–11:45 AM | 2 HOURS 32B1 Lessons from Silicon Valley Moderator: Christine Chan, OD Panelist: Genna Gold; Adam Ziegler; Eric Kuan Come learn from Silicon Valley Executives about how to increase foot traffic into your practice, how to advertise to the new generation and how to put your best foot forward on all the popular social media sites. Speakers from Facebook, Google+, YouTube and Yelp! will be here to answer any questions you have. Increase your patient flow just by learning how to change your web presence!

9:45 AM–11:45 AM | 2 HOURS FRAME BUYERS CERTIFICATE PROGRAM Sunwear: How to Steal Market Share and Make Big Money Sharon Carter 32B2

Most patients have a pair of sunglasses. Did they buy them from you? You will learn how to successfully present sunglasses, an easy way to increase your optical revenue without seeing more patients. Every patient in your office is a prospect for sunwear. Most practices sell sunwear to 4050% of the patients they present it to. Would that increase your optical revenue? You will also learn the 7 Reasons to Sell Sunwear.

9:45 AM–11:45 AM | 2 HOURS 32B3 THE BIG PICTURE - Eyewear Challenges and Solutions in the Year 2020 Moderator: Stephanie De Long Panelist: David Friedfeld; Jan Cory, President; Patrick Ho, CEO Three top industry frame executives share their views of key changes facing you and your business over the next several years. Among the topics covered by Silhouette president Jan Cory, REM president Mike Hundert, Rochester Optical CEO Patrick Ho, and ClearVision president David Friedfeld are 3D printing, international trends in manufacturing, and tomorrow’s wearable technologies, plus future frame styling, materials, and distribution. This not-to-be-missed session will include plenty of time for questions, so bring your concerns re. the future of everything from retail and business formats to frame materials and production.

9:45 AM – 11:45 AM | 2 HOURS 32B4 Staff Management: Creating a Culture of Excellence (Harvard Business Review) Mark Wright, OD This course reviews 6 articles from the Harvard Business Review issue on Creating a Culture of Excellence. The focus is on what actually works in staff management. Dr. Wright will give specific examples of how to apply these important concepts in your practice so you can make immediate changes to improve staff performance.

9:45 AM – 11:45 AM | 2 HOURS 32B5 How To Differentiate Your Practice and WOW Your Patients April Jasper, OD This course will demonstrate how every optometrist can utilize technology and customer service to differentiate their practice. Specific examples will be given to show how we can all WOW our patients and create patient loyalty which will benefit patients and build our practice.

9:45 AM–11:45 AM | 2 HOURS 32B6 The Power of a Spreadsheet - How to Utilize Spreadsheets to Efficiently Analyze and Grow Any Practice Mark Johnson, LDO, ABO, NCLE A spreadsheet is one of the most powerful tools to analyze and grow a practice. We will look how to easily customize spreadsheets for your practice. These spreadsheets will perform cost benefit analysis, zip code analysis, keep track of budget and forecast what to expect in certain environments. This course will allow you to know your metrics and have them easily available at your fingertips when you need them to help make decisions.

INTERNATIONAL VISION EXPO AND CONFERENCE | PROUD SUPPORTER OF THINK ABOUT YOUR EYES

VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS 9:45 AM–11:45 AM | 2 HOURS 32C1 LIGHTNING ROUNDS Lightning Rounds in Glaucoma Douglas Devries, OD Eric Schmidt, OD; Charlie Ficco, OD; Louise Sclafani, OD A two-hour fast paced lecture on the latest as well as future treatment modalities in glaucoma. Each topic will be presented by one of five lecturers in 15 minutes segments followed by 5 additional minutes for questions. This lecture will cover therapeutic medications, laser treatments as well as additional surgical treatments for chronic open angle glaucoma.

9:45 AM–11:45 AM | 2 HOURS 32C2 LIGHTNING ROUNDS Lightning Rounds in Anterior Segment Disease Douglas Devries, OD; Eric Schmidt, OD; Charlie Ficco, OD; Louise Sclafani, OD A two-hour fast paced lecture on the latest as well as future treatment modalities in anterior disorders. Each topic will be presented by one of five lecturers in 15 minute segments followed by 5 additional minutes for questions. This lecture will cover advances in diagnosis and treatment of ocular surface disease. The lecturers will cover advances in cataract surgery that all optometric clinicians should be aware of.

9:45 AM–11:45 AM | 2 HOURS 32C3 New Technologies in Glaucoma Management: From ERG to OCT Ben Gaddie, OD; Murray Fingeret, OD Sophisticated imaging devices have become available that objectively analyze the optic nerve and nerve fiber layer. Visual field devices that are combined with retinal photography are also available that allow an automated structure-function analysis. And electrodiagnostic testing is also commercially available that also functional vision to be assessed objectively. This course will review the different types of instruments, how they work and illustrate their importance in the diagnosis and management of glaucoma.

9:45 AM – 11:45 AM | 2 HOURS 32C4 $179 LIMITED ATTENDANCE Injections Workshop Nate Lighthizer, OD, FAAO This workshop will review the basic injection techniques that are commonly performed in the optometric office setting. Techniques will include subcutaneous, subconjunctival, intralesional and intramuscular injections will be covered. Venipuncture for fluorescein angiography will also be discussed. The indications, contraindications, possible complications and the management for each injection technique will be reviewed. Discussion will include a brief review of proper aseptic technique.

9:45 AM–11:45 AM | 2 HOURS 32C5 The Greatest Posterior Segment Disease Course - Ever! Mark Dunbar, OD, FAAO; Diana Shechtman, OD; Jay Haynie, OD, FAAO This is not another boring poster segment disease course, but instead, the most exciting and interesting retinal disease talk you will ever experience. Interesting cases and a smorgasbord of retinal disease topics will be covered in this fun-filled, action packed lecture delivered by a dynamic faculty (It is possible that this course description overstates the true quality and intent of this lecture).

9:45 AM–11:45 AM | 2 HOURS 32C6 Clinical Case Management in the ICD-10 Era: Anterior Segment John Rumpakis, OD; Marc Bloomenstein, OD; Jack Schaeffer, OD Using case examples, lecturers will present common and not so common disease states seen within optometric practice and ways we can improve our clinical skills from the case history, examination to medical decision making. Additionally, this course will discuss how clinical care will be impacted by ICD-10.

9:45 AM – 11:45 AM | 2 HOURS 32C7 We Can Save Vision - Understanding of the Corneal Shape and Mechanics in Keratoconus S. Barry Eiden, OD, FAAO; Andrew Morgenstern, OD If you are still diagnosing keratoconus by waiting to see the ‘red spot’ on your topography then you need to be at this course! Corneal mapping technology is rapidly evolving. Landmark peer reviewed studies have redefined how we evaluate the cornea and corneal shape. New corneal bio-mechanical evaluation devices can predict who is more likely to develop keratoconus and keratocectasia. Come and learn from the experts how to understand, evaluate and treat this all too common disease that WILL be in your chair.

9:45 AM – 11:45 AM | 2 HOURS 32L1 A Trip Beyond The Limbus: Contact Lens Fitting for Complex Corneas Clark Chang, OD, MSA, MSc, FAAO; Stephanie Woo, OD Due to advancing technologies, we now have numerous lens designs to better match the complexity of our hard-tofit patients. This course will review the fitting principles of these new devices and their clinical applications in both regular and irregular corneas. Speakers will utilize clinical images and patient cases to highlight updates in large diameter GP lenses, hybrid lenses, and scleral lenses.

9:45 AM–11:45 AM | 2 HOURS 32O1 SPECTACLE LENS EXPERT TRACK Spectacle Lens Update: Everything You Need to Know Michael Vitale, ABOM, LDO, NCLEC This seminar is designed to give participants the tools needed for dispensing todays premium lens products. At the conclusion of the seminar, each participant will understand that having knowledge and expertise in the premium lenses products available today will ensure they are offering their patients/customers the best possible lens choices.

9:45 AM–11:45 AM | 2 HOURS 32O2 Wearables...Where It’s At, Where It’s Going and Impact on Vision Jerome Legerton, OD, MS, MBA, FAAO Eye-wear borne micro-display technology is emerging and forecast to be a multi-billion dollar industry by 2020. The vision care professions have an important role in the management of patient adaptation to the new psychophysiological optics challenges as well as the measurement and physical fitting of the near eye display systems. Challenges and controversies will be presented in conjunction with the plurality of optical designs used to produce the virtual reality and augmented reality visual experiences. The lexicon for the electronic eyewear is presented in an effort to accelerate the understanding within the ophthalmic industry and to facilitate practitioner comparison of the many product offerings along with their forecast strengths and weaknesses.

9:45 AM – 11:45 AM | 2 HOURS 32O3 Just the ‘Blue Light’ Facts, Ma’am! Deborah Kotob, ABOM, NCLE The purpose of this course is to shed light on the confusing information surrounding the ‘blue light hazard’ and to give the facts. Availability, transmission rates and Blue light Protection Factor (BLP) will be shown for all available lens products: both indoor and outdoor. The various technological principles behind reduction rates of blue light transmission through a lens will be explored. The good and bad aspects of blue light on acuity and health, circadian rhythm and eye maladies will be understood. Correct counseling of patient on the harmful effects of blue light and correct education on the most effective way to reduce blue light and the potential harmful effects will be emphasized.

2:45 PM–4:45 PM | 2 HOURS 33A1 The Tech’s Role in Management of Ocular Emergencies Shana Zeitlin, OD; Vincent Young, MD The Tech’s Role in Management of Ocular Emergencies Every eye care provider faces numerous ocular emergencies on a frequent basis. The technician will often encounter these emergencies before the doctor and will often determine the appropriate triage and initial management. Proper management of these emergencies requires a working knowledge of diagnostic and therapeutic concepts. This talk will provide the listener with important understanding of ocular emergencies that will contribute to positive outcomes.

VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS

Setting the Standard

LipiFlow Activator with Vectored Thermal Pulse (VTPTM)

LipiFlow inner-lid technology has been rigorously studied for safety and effectiveness and provides an affordable treatment for the leading cause of Dry Eye.

FRIDAY, SEPTEMBER 16 2:45 PM–4:45 PM | 2 HOURS 33B1 40 Best Marketing Strategies to Grow Your ECP Business Kevin Wilhelm Let’s kick start some growth in your ECP Business with the 40 Best Marketing Strategies. Whether you are a new practice, established optical store or an office with stalled growth numbers, you will find tons of tips to attract and retain customers in this workshop.

2:45 PM–4:45 PM | 2 HOURS 33B2 Power Merchandising Travis Reed, MBA

We’ve made a lot of changes... Ask us how we’re making the evaluation and treatment of MGD accessible for everyone.

LipiView II with Dynamic Meibomian Imaging (DMITM)

Dilated & Truncated Meibomian Glands

919-459-4880 | tearscience.com | info@tearscience.com

Ever wish you could get relevant and usable advice from retail experts? Well now you can, thanks to this twohour session featuring popular speaker and consultant Travis Reed, president of Creative Visionary, and Eric Feigenbaum, a world-renowned visual merchandising expert and professor at LIM C. They’ll share their expertise, but, more important, will address issues specific to your own visual merchandising and store dÃ©cor challenges. This casual, give-and-take format is designed to answer specific problems you may be facing and provide you with up-to-the-minute retail information.

2:45 PM – 4:45 PM | 2 HOURS FRAME BUYERS CERTIFICATE PROGRAM Frame Buyer’s Panel Moderator: Stephanie De Long Panelist: Carol Norbeck; Colleen Hannegan; Meera Dua, Senior Director of Products 33B3

THE YOUNG PROFESSIONALS CLUB (YPC) OFFERS ACCESS TO RESOURCES AND BENEFITS THAT PROVIDE MEMBERS AN ADVANTAGE TO EXCEL IN THEIR CAREERS (WHAT’S BEST? IT’S FREE!) Member Groups: ODs graduated 5 years or less | Opticians/Dispensers under 35 | Industry Professionals under 35 BENEFITS INCLUDE: • FREE Exhibit Hall Entry at International Vision Expo East and West (a $300 value) • 6 FREE Hours or Education at International Vision Expo East and West (a $594 value) • Member Events at International Vision Expo East and West and around the country • Subscriptions to Eyecessorize Spring and Fall fashion kits and Vision Voice

• OD Members: - Subscriptions to Allergan OPTOMETRY JUMPSTART®, NewGradOptometry.com, and New OD publication - Discount on Think About Your Eyes Doctor Locator Listing - Access to Buying Group and Consultant Lists - Partnership with First Financial – Guardian • Optician/Dispenser Members: - Subscription to New Dispenser publication

This two-hour panel features three experts, each with over 20 years of optical buying experience. With backgrounds in buying for everything from boutiques and small chains to optometric and ophthalmology dispensaries, our panelists will address buying from every vantage point. Bring your questions and let us address your challenges in this open and frank discussion about buying in optical.

2:45 PM–4:45 PM | 2 HOURS 33B4 FRAME BUYERS CERTIFICATE PROGRAM Manage Your Frame Board, Don’t Let It Manage You Sharon Carter Do you know how many frames are on your board? Do you know how many frames you should have on your board? If you can’t answer both of these questions you are not managing your frame board it is managing you. This course gives you a formula for determining how many frames your practice needs to keep on the frame board. You will learn what mix of frames you need based on gender, age, and price point customized to your patient base and how to maintain this in an ongoing basis. This will free up money that is sitting on your board to use in other areas.

2:45 PM–4:45 PM | 2 HOURS

33B5 The Consumer Connection Jay S. Binkowitz; Mark Wright, OD

33C4 Refractive Surgery Problem Solving William Tullo, OD, FAAO; Derek Van Veen, OD

Emotional connection plays a huge role in consumer satisfaction and purchasing. Learn how to make the special connection that will INCREASE your REVENUE/ EXAM.

Today’s various refractive surgery options will be discussed including LASIK, PRK, IOLs, phakic IOLs, premium IOLs, and corneal inlays. We will dive into patient selection, patient management, clinical pearls, and future refractive technologies. Audience participation and interaction will be encouraged.

2:45 PM–4:45 PM | 2 HOURS 33B6 Assessing Vision Plans and Maximizing Your Profitability Neil Gailmard, OD

2:45 PM–4:45 PM | 2 HOURS 33C5 Clinical Case Management in the ICD-10 Era: Posterior Segment John Rumpakis, OD; Mark Dunbar, OD, FAAO

This course will analyze vision plans from a business and profitability point of view, with an emphasis on facts and not emotion. A method to determine the profitability of each vision plan will be presented along with guidelines for how to decide if a practice should accept a plan. Additional concepts include the medical model, coordination of benefits and concepts for increasing practice profitability with various vision plans.

Using case examples, lecturers will present common and not so common posterior segment disease states seen within optometric practice and ways we can improve our clinical skills from the case history, examination to medical decision making. Additionally, this course will discuss how clinical care will be impacted by ICD-10.

2:45 PM–4:45 PM | 2 HOURS 33C1 So Now What? Decision Making in Retinal Disease Diana Shechtman, OD; Jay Haynie, OD, FAAO

2:45 PM – 4:45 PM | 2 HOURS 33C6 Integrating the Optometric Practice Embracing Disruptive Technology Kenneth Eakland, OD

Have you ever diagnosed a retinal condition & find yourself challenged by the management (should I refer, is this an emergency, what are the tx options, should I order blood test?)? You basically find yourself asking .... so now WHAT? This course will use rapid fire case presentation & provide guidance regarding proper referral, controversies facing the management & how to effectively co-manage various retinal diseases. At the conclusion of this course you will gain the knowledge to be able to convert the ‘NOW WHAT’ to ‘THIS IS WHAT.’

The delivery of eye care is under dramatic change. New rules, regulation and technology both from within and beyond traditional health care systems are transforming the delivery of care. This course has been developed to provide clinically relevant and detailed information on current change drivers within all of health care and how these can and will transform eye care delivery. Understanding the potential opportunities, threats, and by embracing the new ways of delivery of care can make the difference from just surviving to thriving in tomorrow’s health care system. Attendees will learn the potential advantages by embracing changes in technology and new delivery systems emerging in American health care. The presentation will provide a step-by-step sequence on how to analyze the practice needs, evaluate the technology currently available, and develop a plan to implement support technology into their optometric practice.

2:45 PM–4:45 PM | 2 HOURS 33C2 Glaucoma Pearls and Grand Rounds Murray Fingeret, OD; Richard Madonna, OD; Joseph Sowka, OD Using a series of glaucoma cases, important issues related to how glaucoma presents and is managed will be discussed. Pearls related to the diagnosis and recognition of progression will be discussed along with the role of OCT in glaucoma diagnosis and management

2:45 PM–4:45 PM | 2 HOURS 33C3 Diabetes Treatment and Management Steven Ferrucci, OD This course provides an introduction to diabetes, with an emphasis on Type 2. The systemic medications used for the treatment of diabetes are reviewed, with some of the common side effects. The second part of the lecture is a review of the newest diabetic retinopathy classification and management recommendations.

2:45 PM–4:45 PM | 2 HOURS 33C7 Cataract Comanagement Derek Cunningham, OD This course will center around the optometrist responsibilities in and around cataract surgery. Identification and screening for surgical risk factors will lead the lecture into what can be done to limit or eliminate these factors before surgery. Increased patient expectations and advanced technology lead to smaller margins of error that optometrist can help control. Post operative complication management and treatment protocols will be detailed. Proper patient communication will be highlighted throughout the spectrum of surgical outcomes.

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VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS FRIDAY, SEPTEMBER 16 2:45 PM – 4:45 PM | 2 HOURS 33L1 Take the Contact Lens Challenge - Fit the Unusual Eye Louise Sclafani, OD; Clark Chang, OD, MSA, MSc, FAAO The presenters will share their cumulative experiences in managing some of the most interesting and challenging specialty contact lens cases. A grand rounds of specialty contact lenses will demonstrate how advanced lens designs and diagnostic technologies are used to manage keratoconus, ocular surface disease, post surgical and post trauma eyes, presbyopia, and other complex conditions. Take creative solutions back to your practice after attending this course.

2:45 PM–4:45 PM | 2 HOURS

Good news, lens design tools, processing technology and computing power are constantly improving! Good and bad news, that means more choices for the ECP but you need to know what to do with them. This course teaches how to think of these terrific opportunities in the context of a patient’s budget, vision needs, digital tools and retail wants.

2:45 PM–4:45 PM | 2 HOURS $179

This hands-on course is an essential course for beginning dispensers, or those in the business that could use a refresher. Attendees will universally align a frame that has everything possible wrong with it. From this point we will consider factors that must be considered each time a frame is selected for optimum fit and optics. Finally attendees will use their universally aligned frame and practice adjustments necessary to fit it properly. Limited Attendance

2:45 PM–4:45 PM | 2 HOURS 33O3 DISPENSING ESSENTIALS SPECTACLE LENS EXPERT TRACK Troubleshooting Progressives and Other Multifocals Valerie Manso In an ideal world a patient will put on their new eyewear and see well. At times however, some patients will immediately reject the new eyewear, and at other times patients will return after a few days of struggling with their new eyewear. How we handle patient complaints, troubleshoot the offending eyewear and subsequently resolve the problems are important skills. This program will look at the physical and psychological steps to uncover the source of the problems and ultimately resolve the situation to the patient’s satisfaction.

33O4 $208 OPTICAL BOOT CAMP Optical Boot Camp - Module 3: Eyewear Selection Sales and Communication Techniques Kevin Harrison, Mr. In Module 3 of Boot Camp we will learn how to sell the products that you learned about in Module 2. During this class we will discuss your role in the sales presentation and how to effectively educate your customer in selecting the correct eyewear for their needs. We will look at RX evaluation and needs assessments and the roles they play in the sales process. We will also spend some time talking about the features and benefits of many of the products available and conclude with an opportunity for you to recommend eyewear for a few ‘customers’ that may show up one day in your dispensary. This course is a must if you want to know how best to truly take care of your customer and to increase your sales. NOT FOR CREDIT

33O1 Current Trends in Free-Form Lenses Mark Mattison- Shupnick, ABOM

33O2 Frame Adjusting & Repair Workshop Alex Yoho, ABOM

2:45 PM – 5:45 PM | 3 HOUR

5:00 PM – 6:00 PM | 1 HOUR 34A1 Telephone Triage - Vision vs. Medical? John Rumpakis, OD In this course you will understand how to properly triage an encounter based upon appropriate questions and information the patient provides to determine amount of time to schedule and which party will be responsible for the encounter - the managed vision care plan or the medical plan..

5:00 PM–6:00 PM | 1 HOUR 34B1 Compete for the Walking RX’s Kevin Wilhelm On average an eyecare practice can lose up to 50% of RX’s. Find out why patients choose to leave your practice or optical store and what you can do about it. Share best practices and useful tips that can be successful in taking control back to practices and moving forward. Understand how to formulate strategic solutions that will assist in competing with the main reasons why people leave our practices. We will discuss what is happening online, patient and consumer perceptions and expectations, changes in how people research and buy as well as what the average consumer really thinks when buying eyewear.

5:00 PM–6:00 PM | 1 HOUR 34B2 Best Practices for a Staff Meeting Joy Gibb, ABOC Staff meetings can be used as a developmental tool in training, team building, communication, and boosting sales and service. But the reality is staff meetings are usually disappointing at best. There are specific ways you can make your next staff meeting more effective, enjoyable and productive. The ideas presented in this course will help eye care professionals have staff meetings that are productive and beneficial for everyone involved.

5:00 PM–6:00 PM | 1 HOUR

VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS 5:00 PM – 6:00 PM | 1 HOUR

5:00 PM–6:00 PM | 1 HOUR

34B3 Creating and Delivering a Memorable Patient Experience Dave Ziegler, OD

34C3 Contemporary Care of the Patient with Diabetes Jeffry Gerson, OD

34L1 Utilizing Biological Contact Lenses to Their Maximum Potential Stephanie Woo, OD

Why should patients choose your office for their eye care needs with all the other options available? It’s important to find ways to create personalized patient experiences in your office that they can’t get anywhere else. This class will show you ways to create your own brand that attracts patients and creates loyalty. We’ll look at a variety of examples of how the best companies continue to succeed year after year by the experiences they deliver to their customers. Then we’ll talk about how to implement those strategies into your eye care practice.

Diabetes has reached an epidemic and optometrists are often on the front line of patient diagnosis and treatment. It is important to realize the important role we play in caring for patients with diabetes from both an ophthalmic perspective as well as systemic.

This course highlights the use of biologic corneal bandages to help the patient and the practitioner alike. Historic use of amniotic membranes is discussed. Properties of amniotic tissue is reviewed. Biological bandages are explained in detail. Candidates for this device are listed. Insertion and removal of the device is discussed. Tips and troubleshooting of biologic corneal bandages are reviewed. Billing and coding of the device is outlined. Two case reports are presented.

5:00 PM–6:00 PM | 1 HOUR

This course will provide you the evidence based data needed to determine how your patients may benefit from femto-cataract surgery. A step-by-step outline to the patient selection, co-management and perioperative care will be discussed in detail. Current and future technology will be highlighted throughout this presentation.

34B4 Growing Your Business from Inside Out Jay S. Binkowitz All too often we spend a lot of time on initiatives that have very little benefit to our overall business goals. This course will assess the strategic and organizational thought processes necessary to get the most out of your efforts by concentrating on those initiatives that will bring you the best results. We all know it is better to succeed at less than to fail at more so let’s grab the low hanging fruit from within. This course will take a close look at those areas of your business that are most important to embrace.

5:00 PM–6:00 PM | 1 HOUR 34B5 If I’d Only Known Then What I Know Now - A Consultant Perspective Gary Gerber, OD After practicing for 20+ years and consulting just as long, a consultant shares his unique perspective on what REALLY are the ‘best practices’ of the best practices. And, they’re probably not what you think!

5:00 PM – 6:00 PM | 1 HOUR 34C1 Ocular Manifestations of Intraorbital and Intracranial Tumors Zachary McCarty, OD Neuro-ophthalmic signs and symptoms commonly occur in association with intracranial tumors. Therefore the primary-care optometrist may be the entry point into the healthcare system for someone with an intracranial mass. With the use of case presentations, this lecture will review the neuro-ophthalmic PEARLS that every clinician needs to know. In addition, the speaker will discuss how to develop referral relationships with radiologists and neurosurgeons.

5:00 PM–5:30 PM | 0.5 HOUR 34C2 30 MINUTE CRASH COURSES $ 54 Is This Acanthamoeba? Mark Dunbar, OD, FAAO This rapid-fire Crash Course will show 2 interesting patients with red eyes and atypical corneal findings. Could it be Acanthoemoeba?

INTERNATIONAL VISION EXPO AND CONFERENCE | PROUD SUPPORTER OF THINK ABOUT YOUR EYES

5:00 PM–6:00 PM | 1 HOUR 34C4 Co-management of Femto-Cataract Surgery William Tullo, OD, FAAO; Jim Owen, OD

5:00 PM – 6:00 PM | 1 HOUR 34C5 Age Related Macular Degeneration - New Treatment Strategies Jay Haynie, OD, FAAO You will gain a comprehensive review of AMD and the differentiation of dry and wet. You will learn the results of the latest clinical trials and an update on new technology that have changed the perspective on how patients with macular degeneration are managed. There has been an explosion of new options that you will be able to implement immediately.

5:00 PM – 6:00 PM | 1 HOUR 34C6 Ocular Emergencies in College Students Christine Chan, OD Remember those wild college days when you felt invincible like nothing bad could ever happen to you? Listen to shocking true stories of ocular trauma experienced by college students and find out what happens when you are having too much fun.

5:00 PM–6:00 PM | 1 HOUR 34C7 Choosing the Right Agent in the Therapeutic Management of Ocular Disease Derek Cunningham, OD The causes of ocular dysfunction are often multifactorial and rarely self contained. Inflammation, infection and degeneration are often variable concerns in any diseased eye. Differential diagnosis of co-morbidities will serve as a basis to choose the most effective treatment in presenting patients.

5:00 PM – 6:00 PM | 1 HOUR 34O1 The Psychology of Pediatric Dispensing Michael Della Pesca, ABOM Good pediatric dispensing requires a special approach. Any optician can make and dispense glasses, but dispensing to children requires a thoughtful and sensitive understanding of the unique issues surrounding children and their eyewear needs. Children often feel threatened in a medical or quasi-medical environment, and the dispensing optician has a great deal of influence over a child’s perception of the ‘safety’ of the setting. As opticians, we can take several steps to increase the comfort level of our juvenile patients without sacrificing the quality of eyewear or dispensing techniques. Enlisting the patient’s parents, and deliberately creating an atmosphere in which a child perceives some control are excellent techniques for improving the overall experience for the pediatric patient.

5:00 PM – 6:00 PM | 1 HOUR 34O2 SPECTACLE LENS EXPERT TRACK Spectacle Lens Material Decision Tree Valerie Manso Once upon a time the only lens material available to the ophthalmic professional was glass. Then along came resin lenses in the form of CR-39 and polycarbonate. Today we can add 1.54 index, 1.56 index, 1.60 index, 1.67 index and more. Now throw into the mix a variety of photochromic materials and we have a resultant maze. This session will assist in unraveling this complex maze of options. Every lens material has its uses. In order to best assist the eyewear consumer, it is essential that optical professionals understand the features or characteristics of a given lens material and be able to translate these characteristics into customer benefits.

SATURDAY, SEPTEMBER 17 12:15 PM – 1:15 PM | 1 HOUR 40C1 FREE VISION SERIES Vision Series - Presented by Carl Zeiss Meditec OCT and OCT Angiography: NEW Technology and Best Practices Mark Dunbar, OD, FAAO; Jay Haynie, OD, FAAO Talk with the experts about AngioPlex OCT Angiography, the NEW microvascular technology from ZEISS. This single scan, non-dye imaging offers clinical applications for diabetic retinopathy, dry and wet AMD, CNV and more. NEW applications for glaucoma will also be presented in this live, interactive symposium. Lunch will be served and the first 100 attendees will receive a free book on OCT Angiography. NOT FOR CREDIT

7:30 AM – 9:30 AM | 2 HOURS 40C4 Reducing the Pressure on Glaucoma Decision Making Randall Thomas, OD; Ron Melton, OD This course will provide a comprehensive review and update on managing patients with glaucoma.

8:30 AM–10:30 AM | 2 HOURS 41B1 CORCORAN CODING ACADEMY Maximizing Coding for Eye Care Visits Mary Pat Johnson, COMT, CPC, COE, CPMA Course will provide an explanation of both the evaluation and management codes and eye exam codes used by optometrists. Specifically, we address: • expected utilization of each code • obtaining and recording the appropriate elements (history, exam and medical decision making) for E/M codes • requirements of eye exam codes.

8:30 AM–9:30 AM | 1 HOUR 41B2 Building High Performing Optical Teams Kevin Wilhelm The eyecare marketplace is changing, leading to fundamental shifts in the way we compete now and will in the future. There is growing realization that business growth will be a direct result of highly engaged employees delivering an unprecedented level of service to our ever distracted customers. Great businesses know it is always about great people first. Join us to find out how to build a great Optical team and environment.

8:30 AM–9:30 AM | 1 HOUR 41B3 Increasing Your Average Sale Joy Gibb, ABOC Maximizing the potential from every eyewear sale will result in huge profits for your office! Learn how to make the most of every Rx, and win patient loyalty at the same time. This course includes practical tips on finding your floor price, evaluating your current revenue per patient, and great ideas for increasing that revenue.

Learn About Low Vision

Learn the basics of Low Vision, the latest tools and devices for treatment, and more about this condition that effects almost five million people in the United States, and can impact people of all ages.

OVER 20 YEARS

Thursday, September 15 9:45 a.m. - 10:45 a.m.

of Commitment to Optometry TLC Laser Eye Centers® is North America’s most experienced laser vision correction provider, having performed more than 2.2 million life-changing procedures in the past 20 years. Founded on optometric co-management, our partnering eye doctors play an important role on their patients’ LASIK care team. • TLC uses modern, bladeless technology for exceptional clinical outcomes. • More than 7,000 doctors have trusted their own eyes to the surgeons at TLC. • More eye doctors refer their patients to TLC than any other LASIK provider.

Call 877.TLC.2020 or visit TLCVision.com today for more information on how to partner with us or deepen your existing TLC relationship!

5:00 p.m. - 6:00 p.m.

Low Vision Dispensing for Opticians and Technicians

Friday, September 16 8:30 a.m. - 9:30 a.m.

Low Vision Case Studies: Treating the Common and Not So Common

Course 23O2

Course 31C1

Joe Buttazzoni, Eschenbach Optik of America

Thomas Porter, OD, FAAO, Saint Louis University

Retinal Disease, Depression and Vision Loss: Conversations to Make a Difference Course 26C1 Richard J. Shuldiner, OD, FAAO, Low Vision Optometry

The Vision Council’s programs help you enhance your career, your practice and your community’s vision health.

www.thevisioncouncil.org

VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS SATURDAY, SEPTEMBER 17 8:30 AM–9:30 AM | 1 HOUR 41C1 Amblyopia - What the Studies Show Zachary McCarty, OD Our understanding of amblyopia and its treatment has changed greatly over the past decade, thanks to landmark clinical studies. This course will review these Amblyopia Treatment Studies (ATS) and simplify the findings into useful clinical protocols.

8:30 AM–10:30 AM | 2 HOURS 41C2 Retina and OCT Grand Rounds Steven Ferrucci, OD You will become familiar with some of the basic principles of retinal OCT’s as well as uses examples to help illustrate OCT findings associated with certain clinical entities. Clinical pearls for the various diseases are stressed, as well as new treatment options and recommended management.

8:30 AM–9:30 AM | 1 HOUR 41C3 Enhance Your Understanding of Neuro Imaging Kelly Malloy, OD This course highlights neuro-imaging studies ordered in neuro-ophthalmic disease practice. CT/CTA, MRI/ MRA/MRV, and Angiography are discussed in terms of indications/contraindication/ordering protocol. Multiple images contrast normal and abnormal studies. A case-based approach aids clinical application, and tests radiologic interpretation skills.

8:30 AM – 9:30 AM | 1 HOUR 41L1 Contact Lenses: An Update, Review and Cases Christine Sindt, OD In this course we will review what new contact lenses are coming to the market and what lenses are currently available. The last part of the program with review some of the more interesting cases including Keratoconus, high astigmatism and post surgical.

8:30 AM–9:30 AM | 1 HOUR 41O1 Advanced Concepts of Prism Michael Della Pesca, ABOM This course will begin with a refresher of what prism is, what prism does, and the effects on vision when prism is present in a lens. We will then move to more advanced concepts such and resultant prism and slab-off. Upon completing this course, the participant should be able to: understand the basic concept of prismatic effect; understand why prism is prescribed; understand what happens when unwanted prism is present; understand the concept of resultant prism.

8:30 AM–9:30 AM | 1 HOUR

9:45 AM – 11:45 AM | 2 HOURS

41O2 Optical Geek is Chic: Lens Tech Meets Fashion Phernell Walker, ABOM, NCLEC

42C4 Current Trends in Medical Management Randall Thomas, OD; Ron Melton, OD

What do you see when you look around? Heavily influenced by technology, Geek is Chic in everything from eyewear, fashion, clothing, TV Shows and more. This fun course takes an up-close look at the needs, desires of patients and the cosmesis of blending optical theory with cosmetic lens and frame design everyone will love. Topics include, Lens substrates, Thin Film Color to Frame Matching technology, frame considerations, sustainable frame materials and demographic specific design.

Treatment strategies and therapeutic agents continually change for a variety of ocular conditions. This course will address some of the advances in therapeutic options for acute and chronic ocular diseases. Relevant drug classes, latest information, clinical application of pharmaceuticals are reviewed.

9:45 AM–11:45 AM | 2 HOURS 42B2 Five Zones of Practice Operations Michael Rothschild, OD

9:45 AM – 10:45 AM | 1 HOUR 42L1 Scleral Lens Applications for Normal Corneas Christine Sindt, OD

Successful businesses divide their enterprise into a number of strategic centers for profitability. Optometric practices are no exception. This course challenges traditional areas of optometry practices by introducing ‘five new zones’ of practice. Each zone must be successful for the practice to succeed as a whole.

This course will review the current scleral lens applications for irregular corneas. The differences between scleral lenses for regular corneas vs. irregular corneas will be addressed. Ten categories of patients will be defined as good scleral lens candidates with specific details of each category. Benefits of scleral lenses will be highlighted. Presentation of scleral lenses to the patient will be discussed. The fitting process and follow up care will be reviewed.

9:45 AM–10:45 AM | 1 HOUR 42B3 DISPENSING ESSENTIALS The New Rules of Selling in Eyecare Kevin Wilhelm

9:45 AM – 10:45 AM | 1 HOUR 42O1 DISPENSING ESSENTIALS Handling Prescriptions That Contain Prism Phernell Walker, ABOM, NCLEC

The eyecare consumer has changed! So selling to the new eyecare consumer must also adapt and change. Gone are the days of quick greeting, show a few frames styles and the sale is made. Consumers are over educated, highly researched and have certain expectations of sales and service. To sell today you need an edge, a uniqueness and an value offering that sets you apart from your competitors.

The topic of Prism strikes fear into many Eye Care Professionals including opticians, optometrists and ophthalmologists alike. Prescriptions with Prism can create some unique challenges. This fun and interactive course explores both prescribed and acci-dental prism. Students will learn about Geometric Optics of Light, Prentice Rule, decentration, Prescribed Prism - Therapeutic vs. Adverse Prism methods, Prism distribution methods, verify prescribed prism, compounding and resolving prism, Prism Thinning, Bi-Centric Grinding, how to prescribe prism for a prosthetic eye and coping with the unexpected induced effects of prism and more.

9:45 AM–11:45 AM | 2 HOURS 42C1 Managing the Glaucoma Suspect Richard Madonna, OD This course examines the difficulties in caring for the glaucoma suspect and offers ideas on how to best manage these patients. Risk factor analysis, structural and functional assessment of the optic nerve, and use of new technologies is discussed. Clinically useful information that can be immediately used in patient care is provided.

9:45 AM–10:45 AM | 1 HOUR 42C3 Antibiotics: Optometry and the Coming Armageddon Arthur Epstein, OD In use since for less than a century, antibiotics have changed the way we live and the way health care providers practice. This course explores current trends in infectious disease with focus on antibiotic therapy in eye care.

9:45 AM–10:45 AM | 1 HOUR 42O2 DISPENSING ESSENTIALS Eye Diseases Opticians and Technicians Should Know About Vincent Young, MD; Shana Barrett Zeitlin, OD Eye Diseases That Opticians and Technicians Should Know Technicians and opticians often encounter patients’ questions about a variety of ocular conditions. It’s in the best interest of quality of patient care that technicians and other office staff understand the basics of these conditions in order to provide accurate information. This one hour talk will attempt to provide an important and essential understanding of a number of anterior segment, posterior segment, and neuro-ophthalmologic conditions in order to better prepare the listener for answering these questions.

VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS 11:00 AM–12:00 PM | 1 HOUR 43B1 CORCORAN CODING ACADEMY Co-Management of Post Surgical Care That Can Increase Profitability Mary Pat Johnson, COMT, CPC, COE, CPMA

11:00 AM–12:00 PM | 1 HOUR 43O1 FRAME BUYERS CERTIFICATE PROGRAM Which Frame Material is Right for My Patient? Michael Della Pesca, ABOM

When post-op care is shared between providers, all parties involved must pay close attention to claims and documentation, in addition to the patient care. This course will review CMS claims instructions and provide tips and tools to improving communication between providers minimize errors in the claims process and help ensure the patient understands the process.

With the vast array of frame materials available to optical dispensers, it can be difficult to stay on top of current trends. Today’s choices go beyond simply “Metal” or “Plastic.” Technological advances are constantly giving rise to new materials and new methods to manufacture them. Each substance has its own unique characteristics, with certain advantages and disadvantages. It’s imperative to know each material’s unique attributes in order to present, recommend, and handle them properly. Upon completing this course, the participant should be able to: understand the nature of frame materials; handle various frame materials with confidence; recommend the best frame materials for the patient.

11:00 AM–12:00 PM | 1 HOUR 43B3 DISPENSING ESSENTIALS Conflicts: Avoiding Them and Resolving Them Joy Gibb, ABOC Most people don’t like conflict and will usually avoid it at all costs. But when dealing with the public chances are pretty good there are going to be conflicts. This course will explain techniques to avoid conflicts and explore ways to diffuse conflicts once they’ve occurred.

11:00 AM–12:00 PM | 1 HOUR 43C2 Ocular Allergy: New Perspectives on a Growing Problem Arthur Epstein, OD Ocular allergy is among the most prevalent conditions encountered in optometric practice. More complex than it might seem, this course reviews modern thinking regarding ocular allergy and explores effective strategies for managing this common disorder.

11:00 AM–12:00 PM | 1 HOUR 43C3 Neuro Ophthalmic Manifestations of Cancer Kelly Malloy, OD You will learn the variety of ways cancer can cause neuroophthalmic disorders. Through a case-based approach, you will see clinical presentations of varied primary brain cancers and metastases, both in the setting of known cancer as well as the initial manifestation. You can be involved in discussion regarding work-up, diagnosis, treatment and appropriate referral.

11:00 AM–12:00 PM | 1 HOUR 43C4 Unborn at Risk? Topical Medications for the Eye Milton Hom, OD, FAAO Prescribing for the pregnant patient has never been easy. For many of the topical drugs we prescribe, a judgement call needs to be made for two people: the patient and the unborn child. We will look at a sampling of recent drugs and their effects on pregnancy and lactation.

11:00 AM–12:00 PM | 1 HOUR 43O2 $108 How to Take Position-Of-Wear Measurements for PALs Workshop Alex Yoho, ABOM You will learn the effects that position of wear has on the intended Rx. You will learn several methods that most position of wear measurements may be taken both manually and automatically. Understanding position of wear will give you better knowledge to recommend more advanced lenses for the patient’s visual comfort and clarity. Limited Attendance

1:45 PM–3:45 PM | 2 HOURS 44B1 CORCORAN CODING ACADEMY Key Coding Concepts - What You Don’t Know Could Hurt Your Practice and Profits Mary Pat Johnson, COMT, CPC, COE, CPMA This course documentation and billing guidelines for ancillary services: diagnostic tests and minor surgery procedures as well as the use of modifiers needed on some claims.

1:45 PM–3:45 PM | 2 HOURS 44B2 The Six Fundamentals of Practice Success Michael Rothschild, OD Every optometry practice is different. The dreams, the aspiration and the method of eye care varies tremendously from one practice to another. However, all successful practices have several basic fundamentals in place to allow success. When these core fundamentals are strengthened, all other aspects of any practice can’t help but fall into place.

1:45 PM–3:45 PM | 2 HOURS 44C1 Advanced Diagnosis and Management of Ocular Surface Disease and Tear Dysfunction Arthur Epstein, OD Our understanding of the ocular surface has evolved dramatically over the past few years. We increasingly recognize the complexity and interaction of ocular surface elements and tear structure. Combining an evidence-based approach with extensive use of video animation, this course integrates novel concepts into a unified perspective of the ocular surface environment with direct clinical application.

INTERNATIONAL VISION EXPO AND CONFERENCE | PROUD SUPPORTER OF THINK ABOUT YOUR EYES

1:45 PM–3:45 PM | 2 HOURS 44C2 Clinical Discussions in Glaucoma Joseph Sowka, OD This course is designed to bring you the latest information regarding diagnosis and management of glaucoma in a case-based format. We have included in this handout some key points regarding these clinical entities to satisfy the course requirements.

1:45 PM–3:45 PM | 2 HOURS 44C3 Neuro Ophthalmic Manifestations of Stroke Kelly Malloy, OD Experience a case-based approach focusing on the prevention, diagnosis, and treatment of stroke. Gain insight through cases which revolve around presenting features of stroke and causes of stroke in younger versus older patients. You will learn that emphasis is placed on detailed history and exam techniques, as well as proper work-up and referral.

1:45 PM – 3:45 PM | 2 HOURS 44C4 My Top 10 Pediatric Eye Diseases Zachary McCarty, OD Examining and diagnosing the pediatric patient can be challenging, yet rewarding. This course will review the top five most common pediatric eye diseases. Emphasis will be placed on management and differential diagnosis. In addition, appropriate formulations and dosing of systemic medications for pediatrics will be covered.

1:45 PM – 3:45 PM | 2 HOURS 44C5 The Greatest Anterior Segment Disease and Medical Management of Contact Lens Complications Course - Ever! Charlie Ficco, OD; Jack Schaeffer, OD; Marc Bloomenstein, OD World renowned experts in anterior segment eye disease and contact lenses will present a unique program to enhance your clinical diagnostic and treatment abilities. The new medical vision correction options will also bring new complications. Today we will present the medical management strategies for the complications so the eyecare practitioner will feel comfortable when they present in your office.

1:45 PM – 3:45 PM | 2 HOURS 44O1 Tools of the Trade - The Lens and The Lensometer Michael Della Pesca, ABOM This course takes a look at every aspect of a prescription pair of lenses and addresses the basic components of an optical Rx. Topics include sphere and cylinder power, axis, add power, total power, prism, PD and MRP. Beginning with the optical prescription, the participant will become familiar with the components of the optical Rx and various lens types. Transposition and lens cross examples will be reviewed. The course will also offer a workshop on verifying the prescription using a lensometer and making sure the lenses meet ANSI standards and tolerances.

INTERNATIONAL VISION EXPO 2016

VISIONARIES IN EDUCATION, FASHION AND TECHNOLOGY Program is subject to change 2016 COURSE DESCRIPTIONS SATURDAY, SEPTEMBER 17 1:45 PM – 3:45 PM | 2 HOURS 44O2 The Science of Blue Light - Protecting Your Patients in a Digital World Valerie Manso This workshop will uncover the dangerous trends and ‘unintended consequences’ that are affecting both you and your patients in today’s 24/7 ‘Digital World.’

4:00 PM–5:00 PM | 1 HOUR 45B1 CORCORAN CODING ACADEMY DME and Medicare - Critical Info To Protect Your Practice and Profit! Mary Pat Johnson, COMT, CPC, COE, CPMA Course will identify Medicare’s requirements for obtaining reimbursement for postcataract eyeglasses. Attendees will: • Be able to understand the documentation requirements for DME claims • Be able to accurately complete a Medicare claim for postcataract eyeglasses

4:00 PM–5:00 PM | 1 HOUR 45B2 Building Loyalty With Internal Marketing Michael Rothschild, OD

4:00 PM – 5:00 PM | 1 HOUR 45C3 Optic Nerve Grand Rounds You’ve Got Some Nerve Joseph Sowka, OD

Optometric practices must have a steady flow of new patients to sustain growth. They must also maintain a loyal following to generate referrals and maintain relevance in the community. This course focuses on intently growing the loyal ‘fan base’ of your practice.

This course will cover in a grand rounds format several commonly encountered optic nerve anomalies and pathologies. Disc edema, ischemic neuropathies, and colobomatous anomalies will be addressed.

4:00 PM–5:00 PM | 1 HOUR 45C1 What Not to Refer Zachary McCarty, OD

4:00 PM – 5:00 PM | 1 HOUR 45O1 Preventing Redo’s Michael Della Pesca, ABOM

This course will examine a variety of cases commonly referred to secondary care facilities. Each case will emphasize the handling of challenging cases in primary care settings and how optometrists can practice to their full scope.

We want your time in Vegas to be fun and memorable. In order to get your bearings in Vegas, it helps to understand the area. Our official event hotel locations are numbered on the map below.

Customer satisfaction is critical for the success of any business, including the eyecare business. We all see re-dos as a necessity. And we also know that re-dos are costly. Not just in financial profitability, but oftentimes in credibility as well. So how can we recognize and reduce the number of re-dos?

HOTELS 11 4

11:30 AM - 12:30 PM | POWER LUNCH

10:00 AM – 11:00 AM

4. Encore at Wynn Las Vegas 3131 Las Vegas Blvd. S (1.5 miles) 5. Flamingo Las Vegas 3555 Las Vegas Blvd. S (.95 miles)

FRIDAY, SEPTEMBER 16 MS22

MS31

7 MARKETING YOUR PRACTICE FROM THE INSIDE OUT SPEAKER: DR. CARL SPEAR NOT FOR CREDIT 1:00 PM - 2:00 PM | POWER LUNCH

BIOFINITY ENERGYS™ THE LENS FOR DIGITAL LIVES AND EVERYDAY LIVING SPEAKER: BROOKE MESSER, OD, FAAO NOT FOR CREDIT

MS23

MS24

WINNING THE ONLINE GAME – ANY PRACTICE CAN BE #1 ONLINE SPEAKER: DR. CHAD FLEMING COPE 49732-PM

1:00PM - 2:00PM | POWER LUNCH

A NUTRITIONAL APPROACH TO DRY EYE: CAUSE AND CURE SPEAKER: ARTHUR B. EPSTEIN, OD, FAAO NOT FOR CREDIT

VIEW THE FULL SCHEDULE ONLINE AT VISIONEXPOWEST.COM 50

MS33

INTERNATIONAL VISION EXPO AND CONFERENCE | PROUD SUPPORTER OF THINK ABOUT YOUR EYES

2 9 13

3 1

RETINAL DISEASE: WHAT THE PERIPHERY HOLDS SPEAKER: JEFFRY GERSON, OD, FAAO COPE 49061-PS 2:30PM - 3:30PM

MS32

DOCUMENTING AND MANAGING AGE RELATED MACULAR DEGENERATION IN THE EHR ERA SPEAKER: DR. IAN LANE NOT FOR CREDIT

AR – THE LAST MILE NOT FOR CREDIT 2:30 PM - 3:30 PM

11:30 AM – 12:30 PM | POWER LUNCH

2. Bellagio 3600 Las Vegas Blvd. S (1.37 miles) 3. The Cosmopolitan of Las Vegas 3708 Las Vegas Blvd. S (1 mile)

FREE EDUCATION | BOOTH #MS4121 THURSDAY, SEPTEMBER 15

1. Aria Resort & Casino 3730 Las Vegas Blvd. S (1 mile)

MS34

6. Harrah’s Las Vegas 3475 Las Vegas Blvd. S (.40 miles) 7. The LINQ Hotel & Casino 3535 Las Vegas Blvd. S (.55 miles) 8. Mirage 3400 Las Vegas Blvd. S (.56 miles) 9. Paris Las Vegas 3655 Las Vegas Blvd. S (.80 miles) 10.Planet Hollywood 3667 Las Vegas Blvd. S (.90 miles) 11.SLS Las Vegas Hotel & Casino 2535 Las Vegas Blvd. S (.80 miles) 12.Treasure Island 3300 Las Vegas Blvd. S (1 block) 13.Vdara Hotel & Spa at City Center 2600 W Harmon Ave. (2.5 miles) 14.Westin Las Vegas Hotel & Spa 160 E Flamingo Rd. (2 miles)

As your dedicated partner in eye care

We Re-Envision Vision

Luncheon Symposium

OCT and OCT Angiography: NEW Technology and Best Practices featuring Mark T. Dunbar, OD, FAAO and Jay M. Haynie, OD, FAAO

Saturday, September 17, 2016 12:15 PM – 1:15 PM Sands Expo Convention Center Venetian Hotel, Las Vegas Lunch will be served Mark T. Dunbar, OD, FAAO

Jay M. Haynie, OD, FAAO

Talk with the experts about AngioPlex™ OCT Angiography, the NEW microvascular technology from ZEISS. This non-dye imaging offers clinical applications for diabetic retinopathy, dry and wet AMD, CNV and more, all with Single Scan Simplicity. Fundamentals of OCT interpretation and NEW applications for glaucoma will also be presented in this live, interactive symposium.

First 100 attendees will receive a free book on OCT Angiography.

Meeting the need.

An increasing aging and diabetic population gives way to an increased

number of patients diagnosed with retinal diseases. Regeneron is committed to delivering targeted therapies that can impact your patients’ vision.

To register for this event, please call 925-557-4114 or email genevieve.fay@zeiss.com.

Learn more about our science to medicine approach at Regeneron.com.

You do not have to be a ZEISS customer to benefit from this session. As seating is limited, doctors only please. In accordance with the Open Payments (“Sunshine”) provisions of the Patient Protection and Affordable Care Act (and similar state laws), the value of this event is subject to public disclosure, and therefore will be reported in compliance with all applicable laws.

02/2015 RGN-0274

Looking deeper Exploring innovation

INTERNATIONAL VISION EXPO WEST

EDUCATION: September 14-17, 2016 | EXHIBITION: September 15-17, 2016

At Shire, we’re a leading biotech with a global track record for our work in rare diseases and specialty conditions. Now we’re expanding our vision and bringing the same commitment to ophthalmics. Pursuing the promise of new therapies in ophthalmics to address patients’ unmet needs. Just watch. Visit Shire-Eyes.com

BY FAX

Fax this completed form to 708.344.4444. Please include your phone number in case we have questions. Method of payment by credit card only.

7. REGISTRATION TYPE

BY PHONE

Call 800.811.7151 or 203.840.5610 for education registration only and have your credit card ready.

BY MAIL

8. REGISTRATION PACKAGES AND A LA CARTE SELECTIONS

Send this completed form to: International Vision Expo East, c/o Compusystems, 2651 Warrenville Rd., Suite 400, Downers Grove, IL 60515.

FIRST NAME

LAST NAME

PRACTICE/COMPANY NAME

CITY

BUSINESS TELEPHONE (DO NOT INCLUDE INTERNATIONAL DIALING CODE) BUSINESS FAX

E-mail (MANDATORY TO RECEIVE CE ATTENDANCE LETTER)

B:11.25”

T:11”

ADDRESS

S:10.5”

FL OD LICENSE #

ARBO/COPE OE TRACKER # (OD’s Only)

ZIP/POSTAL CODE

5. YOU ARE A/AN (Please check one.)  A Owner  B Manager

 C Employee  D Buyer

WEDNESDAY Course

S06655

07/15

Fee

THURSDAY Course

Fee

FRIDAY Course

Fee



7:00 AM–8:00 AM 10L1 - State of the Contact Lens Industry in 2016

11:15 AM–12:15 PM 10L3 - Contact Lens Eye Care From A Patient’s Perspective

Moderator: Scot Morris, OD Panelists: Robert Warner, Global Franchise Head of Vision Care, Alcon; Jim Kirchner, OD, President & CEO, SynergEyes; Jerry Warner, OD, President of North America, Cooper Vision; Guy Guglielmino, Vice President of Marketing, Bausch & Lomb; Peter Menziuso, President of North America, Johnson & Johnson Vision Care, Inc.; Vic McCray, MD, President & CEO, Tangible Science

Speakers: Louise Sclafani, OD; S. Barry Eiden, OD

8:10 AM–8:45 AM PROMOTIONAL BREAKFAST SYMPOSIUM Helping Presbyopes See, Look, and Feel Their Best: Introducing DAILIES TOTAL1® Multifocal Contact Lenses

Speaker: Brian Rosenblatt, OD, Director, Professional Strategy

12:15 PM–1:15 PM PROMOTIONAL LUNCH SYMPOSIUM A Case for Innovation Supported by: BAUSCH + LOMB | NOT FOR CREDIT

Biofinity Energys™ the Lens for Digital Lives and Everyday Living Speaker: Michele Andrews, OD

Supported by: ALCON | NOT FOR CREDIT



Supported by: COOPERVISION | NOT FOR CREDIT

$179 $179 $179 $179 $108

    

$208 $208 $208

  

SATURDAY Course

THE GLOBAL CONTACT LENS FORUM* Supported by: COOPERVISION Endorsed by: THE BRITISH CONTACT LENS ASSOCIATION (BCLA) Media Partner: CONTACT LENS SPECTRUM

Speaker: Rick Weisbarth, OD, FAAO

9:00 AM–11:00 AM 10L2 - The Contact Lens Trilogy - Specialty Areas To Boost Your Contact Lens Practice

1:30 PM Full Education Program Begins

Speakers: Louise Sclafani, OD, Jeffrey Cooper, OD; S. Barry Eiden, OD

3 HOURS

Fee

GRAND TOTAL (7–9): $

10a. METHOD OF PAYMENT

OCULAR SURFACE DISEASE AND WELLNESS SYMPOSIUM*

 B Male

 Payable to Reed Exhibitions

CHARGE TO:

 AMEX  MasterCard  VISA

No special offers or promotions can be combined. Other discounts do not apply to Total Office Packages. Discounts do not apply to registrations already secured. Registration fees are non-refundable and non-transferable. Additional hours can be added to any package for $35 per hour. Package prices are based on paid course hours. Credit rollovers will not be granted for unused hours.

1:30 PM – 1:50 PM INTRODUCTION AND PRESENTATION The SYSTANE® Family of Products

3:30 PM – 3:50 PM INTRODUCTION AND PRESENTATION Therapeutic Considerations for Management of Patients With Chronic Dry Eye

10b. CARDHOLDER’S NAME (Please print)

Speaker: JeanMarie Davis, OD, FAAO

ACCOUNT #:

1:55 PM – 2:55 PM 10L4 - Ocular Wellness and the Ocular Surface: Where Do We Go From Here?

AMOUNT $

CHECK ENCLOSED

ANY QUESTIONS? CALL 1.800.811.7151 OR 1.203.840.5610 | EMAIL inquiry@visionexpo.com REGISTRATION POLICY Standard Packages do not include A la Carte courses. Hours cannot be combined with another registrant. Total Office Packages do not include A la Carte courses. When registering for Total Office Packages please use same company name, address and zip code and a registration form for each person. Please Note: registrations must be submitted together.

 

4 HOURS

Supported by: SHIRE Media Partner: PRIMARY CARE OPTOMETRY NEWS

6. I AM  A Female

After 8.18.16 $113  $189  $219  $250  $286 

9. LIST BELOW THE COURSES YOU WOULD LIKE TO TAKE (Including free courses)

3. STUDENTS (Please check one.)  A Pre-Optometry  B Optometry  C Opticianry  D Fashion  E Other (Please specify)

On or Before 8.18.16 $108  $179  $208  $226  $261 

**Free Courses **Registration required for free courses Global Contact Lens Forum: 10L1, 10L2 , 10L3 Ocular Surface Disease and Wellness Symposium:10L4 and 10L5 Medical & Scientific Theater Courses Vision Series Courses Workshops Amniotic Membranes in the Optometric Practice: 20C1 Scleral Lens Fitting – It’s as Easy as 1, 2, 3: 26L1 Injections: 32C4 Frame Adjusting & Repair: 33O2 How To Take Position-of-Wear Measurements for PALs: 43O2 Optical Boot Camps Module 1: The Eye and Optics: 25O3 Module 2: Lenses, Frames and Troubleshooting Rx Complaints: 31O4 Module 3: Eyewear Selection Sales and Communication Techniques: 33O4

4. TYPE OF BUSINESS/PRACTICE (Please check one.)  A Chain/Department/Superstore  B Independent Ophthalmological Practice  C Independent Optometric Practice  D Independent Optometric Practice Affiliated with Corporate Chain  E Laboratory (Surfacing)  F Laboratory (Other)  G Manufacturer  H Multidisciplinary Practice  J Retail — Drug/Pharmacy/Grocery  K Retail Optical Store, 1–10 locations  M Retail Optical Chain, 10+ locations  N Sporting Goods  P Wholesaler/Distributor  Q Other (Please specify)

After 8.18.16 $297  $375  $487  $641 

Total Office Pricing $831  up to 4 people $1,068  up to 7 people $1,310  up to 10 people

A la Carte 1 Hour 2 Hours 3 Hours 4 Hours 5 Hours

FL OPTICIAN LICENSE #

(Please check one. This selection determines your badge category.)  A Buyer — Optical  B Buyer — Retail  C Corporate Management  D Laboratory Manager  E Laboratory Technician  F Manufacturer’s Representative  G Optician, Licensed or Certified  H Optician, Non-Certified  J Opticianry Assistant  K Ophthalmologist  M Ophthalmic Medical Personnel  N Ophthalmological Assistant — (non-certified)  P Ophthalmological Resident  Q Optometrist  R Optometric Technician  S Optometric Resident  T Practice Manager  W Student  Z Other (Please specify)

On or Before 8.18.16 $273  $344  $464  $616 

Total Office Packages Package E–25 Hours ($33/hr) Package F–35 Hours ($31/hr) Package G–45 Hours ($29/hr)

TITLE

STATE

EXHIBITS ONLY:  On or Before 8.18.16: $75  After 8.18.16: $100  At Exhibit Hall 9.14-17.16: $150 EDUCATION:  Includes Exhibit Hall

Standard Packages Package A–6 Hours Package B–9 Hours Package C–13 Hours Package D–18 Hours

1. CONTACT INFORMATION

2. YOUR TITLE/POSITION

WEDNESDAY, SEPTEMBER 14

FOUR WAYS TO REGISTER ONLINE VisionExpoWest.com/learning

Shire’s Vision for Ophthalmics

7 HOURS FREE EDUCATION

EXHIBITS ONLY AND/OR CONTINUING EDUCATION REGISTRATION

EXPIRATION DATE: CARDHOLDER’S SIGNATURE: I agree to pay the above total amount according to my card issuer agreement.

Standard Package and/or A la Carte registrations cannot be changed to Total Office Package Registrations and vice versa. Badge is required for admittance to each course. IMPORTANT Prior to the event, you will be e-mailed your course itinerary. Please bring this confirmation letter with barcode onsite to Registration to have your badge and course itinerary printed.

We collect this data in order to provide you with information about International Vision Expo and other companies in your industry. If you prefer not to receive further information, please see our Privacy Statement at VisionExpo.com or call our Privacy Administrator at 1.888.306.2344, or from outside the U.S. at 1.203.840.5810. CANCELLATION POLICY VisionExpoWest.com

Supported by: ALCON | NOT FOR CREDIT

Speaker: Chuck Aldridge, OD

Speakers: Jack Schaeffer, OD; Paul Karpecki, OD; Marc Bloomenstein, OD

3:00 PM – 3:20 PM Coffee Break

Supported by: ALLERGAN | NOT FOR CREDIT

3:55 PM– 5:55 PM 10L5 - Ocular Surface Disease: Developing a Strategy for Diagnosis and Treatment of OSD Speakers: Jack Schaeffer, OD; Paul Karpecki, OD; Marc Bloomenstein, OD

*Complimentary — Advanced registration is required. Accreditation pending — COPE, NCLE, FL Boards of Optometry & Opticianry

NEW! VISION SERIES Grab a bite to eat or drink and take advantage of this opportunity to continue your learning over lunch. Enjoy a break from the formal classroom or exhibit hall as industry leaders address the latest clinical innovations in a collaborative and relaxed learning environment... and then connect and build on your learning by heading back into the exhibit hall to put theory into practice.

THURSDAY, SEPTEMBER 15 12:15 PM - 1:15 PM PRESENTATION 1 - OCULAR ALLERGY UPDATE 20C5 PAUL KARPECKI, OD PRESENTATION 2 - AFTER A PGA, WHAT’S NEXT? JIM THIMONS, OD Presented by: NOT FOR CREDIT | LUNCH PROVIDED

1:30 PM - 2:30 PM WHAT’S NEW AT B+L? FROM PRESBYOPIA…TO OCULAR SURFACE…TO 20C7 OCULAR NUTRITION! MILE BRUJIC, OD; DEREK CUNNINGHAM, OD; JEFF GERSON, OD; BEN GADDIE, OD Presented by: NOT FOR CREDIT | LUNCH PROVIDED

NEW! SCLERAL LENS TRACK Why should you fit scleral contact lenses? This all-new track will feature two classroom courses covering basic principles and advanced

7:00 am - 8:00 AM 30C5 A BRIGHT FUTURE FOR VISION CARE PETER MENZIUSO; CRISTINA SCHNIDER, OD, MBA, MSC, FAAO Presented by: NOT FOR CREDIT | BREAKFAST PROVIDED

12:15 PM - 1:15 PM SAY HII TO XIIDRA™ (LIFITEGRAST OPHTHALMIC SOLUTION): A NEW 30C1 PRESCRIPTION TREATMENT OPTION PAUL KARPECKI, OD; SCOTT G. HAUSWIRTH, OD, FAAO; STEPHANIE L. WOO, OD, FAAO, FSLS Presented by: NOT FOR CREDIT | LUNCH PROVIDED

1:30 PM - 2:30 PM DIABETIC EYE DISEASE - DIAGNOSIS AND MANAGEMENT STRATEGIES 30C3 FOR PATIENTS MARK DUNBAR, OD; SANFORD CHEN, MD Presented by:

troubleshooting tips and strategies for success; plus a two-hour fitting workshop. Learn how and why scleral lenses can be the answer for many patients with: significant astigmatism; severe dry eye; and altered corneas, corneal thinning or erosion problems. You’ll come away with a new understanding of the applications, fitting strategies, and profitability of these lenses, plus the ability to fit full and mini scleral lenses with

12:15 PM - 1:15 PM OCT AND OCT ANGIOGRAPHY: NEW TECHNOLOGY AND BEST 40C1 PRACTICES MARK DUNBAR, OD; JAY HAYNIE, OD Presented by: NOT FOR CREDIT | LUNCH PROVIDED

ADMISSION TO EXHIBITS ($150 VALUE) ADMISSION TO EDUCATION ATTENDEE LOUNGE REGISTRATION PROCESSING FEE ($40 VALUE) NOTE: Standard Package and/or A la Carte registrations cannot be changed to Total Office Package registrations and vice versa. All registration fees are non-refundable and non-transferable.

HAVE IT YOUR WAY You control your curriculum and your schedule. The 12 unique education packages are as flexible as you need them to be. Only pay for the hours that you want and participate in the sessions that interest you. One of our money-saving packages is sure to fit your needs. With total office pricing, you get the lowest cost per course hour, as low as $29 per hour.

step—from patient selection and pre-fitting evaluation all the way to follow-up care. Whether looking for advanced tips, this track is for you.

Supported by: BAUSCH+LOMB Media Partner: REVIEW OF OPTOMETRY

THURSDAY, SEPTEMBER 15 9:45 AM – 11:45 AM 23L1 - Scleral Lens Fitting: Basic Principles and Advanced Techniques Speakers: Stephanie Woo, OD; Melissa Barnett, OD

2:45 PM – 3:45 PM 25L1 - Troubleshooting Scleral Lenses Speakers: Stephanie Woo, OD; Melissa Barnett, OD

4:00 PM – 6:00 PM 26L1 - Scleral Lens Fitting Workshop It’s as Easy as 1, 2, 3 Workshop Speakers: Melissa Barnett, OD; Stephanie Woo, OD;S. Barry Eiden, OD

After

On or Before 8.18.16

8.18.16

Package A 6 hours of education

$273

$297

Package B 9 hours of education

$344

$375

Package C 13 hours of education

$464

$487

Package D 18 hours of education

$616

$641

STANDARD PACKAGES

IMPORTANT: Hours from one registrant CANNOT BE COMBINED with another registrant in order to take advantage of the Standard Packages. This will be strictly monitored. Discount may not be combined with any other offer. Package prices are based on paid course hours selected. A la Carte courses are excluded. Credit rollovers will not be granted for unused hours. Badge is required for admittance to each course. To accommodate several individuals from the same business, please see Total Office Packages below. Additional hours can be added to any package above for $35 per hour.

TOTAL OFFICE PACKAGES

On or Before 8.18.16

After 8.18.16

1 hour of education

$108

$113

2 hours of education

$179

$189

3 hours of education

$208

$219

4 hours of education

$226

$250

5 hours of education

$261

$286

A LA CARTE

F R E E CO U R S E S * Global Contact Lens Forum: 10L1, 10L2 and 10L3 Ocular Surface Disease and Wellness Symposium:10L4 and 10L5 Medical & Scientific Theater Courses

confidence. Speakers will take you through every

NOT FOR CREDIT | LUNCH PROVIDED

SATURDAY, SEPTEMBER 17

ALL EDUCATION REGISTRATIONS INCLUDE THE FOLLOWING:

techniques for fitting them, as well as

you have no experience with the lenses or are

FRIDAY, SEPTEMBER 16

EDUCATION PRICING

Vision Series Courses

FREE *Advance registration is required for free courses.

WO R K S H O P S Amniotic Membranes in the Optometric Practice: 20C1

$179

Scleral Lens Fitting - It’s as Easy as 1, 2, 3: 26L1 Frame Adjusting & Repair: 33O2

$179 $179 $179

How To Take Position-of-Wear Measurements for PALs: 43O2

$108

Injections: 32C4

O P T I CA L B OOT CA M P S Module 1: The Eye and Optics: 25O3

$208

Module 2: Lenses, Frames and Troubleshooting Rx Complaints: 31O4

$208

Module 3: Eyewear Selection Sales and Communication Techniques: 33O4

$208

* Advance Registration is required for free courses.

EDUCATION CANCELLATION POLICY

• All cancellation requests must be made by completing the Cancellation Request Form. • $40 CE registration processing fee is non-refundable. • Exhibit Hall Registration Fees are non-refundable and non-transferable. • Standard Package and/or A la Carte registrations can not be converted to Total Office Package registrations. All registration fees are non-refundable and non-transferable. • Total Office Package registrations can not be converted to Standard Package and/or A la Carte registrations. All registration fees are non-refundable and non-transferable. • No special offers or promotions can be combined.

Total Office Pricing

• Credit rollovers will not be granted for unused hours. • All cancellation requests will be processed after International Vision Expo West beginning in October in the form of a credit rollover. You will receive notification of your credit rollover within 60 days of processing. Credit rollovers are valid for International Vision Expo West 2017 or East 2017 continuing education only.

Package E 25 hours of education

$831 — up to 4 people ($33/hr.)

Package F 35 hours of education

$1,068 — up to 7 people ($31/hr.)

• Credit rollovers cannot be transferred to another person.

Package G 45 hours of education

$1,310 — up to 10 people ($29/hr.)

• Credit rollover will expire if not used by Vision Expo West 2017.

• Continuing Education credit is not awarded if a credit rollover is issued. • No refunds will be given if the credit rollover is not used in full. • Refunds will not be issued for cancellation requests. Cancellation Request forms are available at VisionExpoWest.com

SEND CANCELLATION REQUEST FORMS TO:

Cancellation — International Vision Expo West c/o Reed Exhibitions, 383 Main Avenue, Norwalk, CT 06851 Attn: Client Services Fax: 203.840.9610 Phone: 203.840.5610