Vision Expo East 2016 Campaign Marketing Overview

VISION EXPO EAST 2016 CAMPAIGN MARKETING OVERVIEW

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Vision Expo East 2016 TABLE OF CONTENTS ATTENDEE E-MAILS

Attendee Prospectors 4 Education Prospectors 33 Attendee Programs 44 OPTImum

Club Vision Students Social

Young Professionals Club Attendee Verifications 62 Countdowns On-Site

Mobile/My Show Education Verifications 83 Countdowns Verifications

EXHIBITOR E-MAILS

Exhibitor E-Mails 96 Exhibitor Prospectors 114 Vision Voice 122

DIRECT MAILING 129

ATTENDEE

E-MAILS:

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2016 ATTENDEE E-MAIL MARKETING CAMPAIGN ATTENDEE PROSPECTOR E-MAILS Weekly emails to Exhibit Hall priors and future prospects highlighting the Exhibit Hall, special events and announcements, deadlines, reminders, offers and more

Vision Expo East 2016 ATTENDEE PROSPECTOR EMAILS Email 1: Save the Date: Deployed:11/1/2015 (23 weeks out) Subject Line: Mark Your Calendars for 2016 Vision Expo East Dates 8 Email 2: Thanksgiving Deployed: 11/24/2016 (20 weeks out) Subject Line: Eat, Drink, & Be Thankful 9 Email 3: Registration is Open Deployed:12/14/2015 (17 weeks out) Subject Line: Celebrating 30 Years of Vision Expo East 10 Email 4: Holiday Greeting Deployed: 12/17/2015 (17 weeks out) Subject Line: Happy Holidays from Vision Expo East 11 Email 5: Travel to NYC for Less Deployed: 1/14/2016 (13 weeks out) Subject Line: Grab Your Seat Before it’s Gone 12 Email 6: Intro to Visionaries (CSG) Deployed: 1/20/2016 (12 weeks out) Subject Line: Meet the Visionaries Who Elevate the Vision Community 13 Email 7: edCFDA (CSG) Deployed: 1/29/2016 (11 weeks out) Subject Line: Creative Forces. Eyewear Visionaries. 14 Email 8: Melton & Thomas (CSG) Deployed: 2/2/2016 (10 weeks out) Subject Line: Expert Tips from Visionary Lecturing Partners Melton & Thomas

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Email 9A: Melly Mae- Latin America (CSG) Deployed: 2/10/2016 (9 weeks out) Subject Line: A Visionary Perspective on What’s New for 2016 16 Email 9B: Ryan Horne- Canada (CSG) Deployed: 2/10/2016 (9 weeks out) Subject Line: A Visionary Perspective on What’s New for 2016 17 Email 9C: edCFDA- Europe (CSG) Deployed: 2/10/2016 (9 weeks out) Subject Line: Creative Forces. Eyewear Visionaries. 18

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Email 10: Valentine’s Day Deployed: 2/11/2016 (9 weeks out) Subject Line: Because We [heart emoji] You

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Email 11: Alan Glazier (CSG) Deployed: 2/16/2016 (8 weeks out) Subject Line: Dr. Alan Glazier explains where clinical and business come together for ODs

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Email 22: Social Email (Exhibitor Trends) Deployed: 4/7/2016 (1 week out) Subject Line: (camera emoji) Trends you can’t miss at #VisionExpo 31 Email 23: Last Chance Email Deployed: 4/11/2016 (0 weeks out) Subject Line: Last Chance to Register at a Reduced Rate 32

Email 12: Brittany Graber (CSG) Deployed: 2/24/2016 (7 weeks out) Subject Line: Make connections and give back like visionary, Brittany Graber 21 Email 13: Buying Program (CSG) Deployed: 2/25/2016 (7 weeks out) Subject Line: Re: The new cost-savings program

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Email 14: Phernell Walker (CSG) Deployed: 3/1/2016 (6 weeks out) Subject Line: Phernell Walker shares cutting edge technology 23

Email 15: Diana Shechtman (CSG) Deployed: 3/7/2016 (5 weeks out) Subject Line: Visionary Educator Diana Shechtman shares her thoughts 24 Email 16: St. Patrick’s Day Deployed: 3/15/2016 & 3/17/2016 (4 weeks out) Subject Line 1st send: [clover emoji] Complimentary registration now through St. Patrick’s Day! Subject Line 2nd Send: [clover emoji] LUCKY YOU! Save $100- only 2 days left! 25 Email 17: 30th Anniversary Deployed: 3/22/2016 (3 weeks out) Subject Line: Enjoy Complimentary Registration and Celebrate 30 Visionary Years

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Email 18: Drop Off Email Deployed: 3/24/2015 (3 weeks out) Subject Line: Complete your registration... for free

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Email 19: Ryan Parker (CSG) Deployed: 3/29/2016 (2 weeks out) Subject Line: Buy, Learn, and Network as a team

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Email 20: VEE15 Onsite Registrants Push Deployed: 3/30/2016 (2 weeks out) Subject Line: %%fullname%%, Your Badge is Waiting

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Email 21: VEE15 Attendees Not Yet Registered Push Deployed: 3/30/2016 (2 weeks out) Subject Line: %%fullname%%, Your Badge is Waiting 30 6

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Vision Expo East 2016

Deployed: 11/1/2015

ATTENDEE PROSPECTOR

Email 1: Save the Date Subject Line: Mark Your Calendars for 2016 Vision Expo East Dates Total Sent: 50,821 Open Rate: 22.18% Click-Through Rate: 1.92%

Vision Expo East 2016

Deployed: 11/24/2015

ATTENDEE PROSPECTOR

Email 2: Thanksgiving Email Subject Line: Eat, Drink, & Be Thankful!

Total Sent: 43,058 Open Rate: 18.20% Click-Through Rate: 0.62%

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Vision Expo East 2016

Deployed: 12/14/2015

ATTENDEE PROSPECTOR

Email 3: Registration is Open Subject Line: Celebrating 30 Years of Vision Expo East Inquiries Total Sent: 809 Open Rate: 40.30% Click-Through Rate: 1.33% Registrations: 37 Rate: 4.5%

General Total Sent: 49,143 Open Rate: 16.43% Click-Through Rate: 1.23% Registrations: 117 Rate: 0.23%

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Vision Expo East 2016

Deployed: 12/17/2015

ATTENDEE PROSPECTOR

Email 4: Holiday Greeting Subject Line: Happy Holidays from Vision Expo East!

Total Sent: 49,362 Open Rate: 17.19% Click-Through Rate: 1.35% Registrations: 70 Rate: 0.14%

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Vision Expo East 2016

Deployed: 1/4/2016

ATTENDEE PROSPECTOR

Email 5: Travel to NYC for Less Subject Line: Grab Your Seat Before it’s Gone Total Sent: 48,008 Open Rate: 19.75% Click-Through Rate: 2.07% Registrations: 107 Rate: 0.22%

Vision Expo East 2016

Deployed: 1/20/2016

ATTENDEE PROSPECTOR

Email 6: Intro to Visionaries (CSG) Subject Line: Meet the Visionaries Who Elevate the Vision Community Total Sent: 47,551 Open Rate: 19.61% Click-Through Rate: 0.73% Registrations: 32 Rate: 0.06%

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Vision Expo East 2016

Deployed: 1/29/2016

ATTENDEE PROSPECTOR

Email 7: edCFDA (CSG) Subject Line: Creative Forces. Eyewear Visionaries.

Total Sent: 20,564 Open Rate: 17.46% Click-Through Rate: 1.18% Registrations: 53 Rate: 0.26%

Vision Expo East 2016

Deployed: 2/2/2016

ATTENDEE PROSPECTOR

Email 8: Melton & Thomas (CSG) Subject Line: Expert Tips from Visionary Lecturing Partners Melton & Thomas Total Sent: 47,586 Open Rate: 16.95% Click-Through Rate: 0.95% Registrations: 24 Rate: 0.05%

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Vision Expo East 2016

Deployed: 2/10/16

ATTENDEE PROSPECTOR

Email 9A: Melly Mae (CSG) Subject Line: A Visionary Perspective on What’s New for 2016 Total Sent: 2,178 Open Rate: 21.51% Click-Through Rate: 2.26% Registrations: 7 Rate: 0.32%

Vision Expo East 2016

Deployed: 2/10/2016

ATTENDEE PROSPECTOR

Email 9B: Ryan Horne- Canada (CSG) Subject Line: A Visionary Perspective on What’s New for 2016 Total Sent: 2,893 Open Rate: 26.31% Click-Through Rate: 1.53% Registrations: 7 Rate: 0.24%

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Vision Expo East 2016

Deployed: 2/10/2016

ATTENDEE PROSPECTOR

Email 9C: edCFDA- Europe (CSG) Subject Line: Creative Forces. Eyewear Visionaries.

Total Sent: 1,308 Open Rate: 24.94% Click-Through Rate: 1.46% Registrations: 1 Rate: 0.07%

Vision Expo East 2016

Deployed: 2/11/2016

ATTENDEE PROSPECTOR

Email 10: Valentine’s Day Subject Line: Because We [heart emoji] You Total Sent: 20,598 Open Rate: 18.70% Click-Through Rate: 3.4% Registrations: 185 Rate: 0.90%

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Vision Expo East 2016

Deployed: 2/16/2016

ATTENDEE PROSPECTOR

Email 11: Alan Glazier (CSG) Subject Line: Creative Forces. Eyewear Visionaries.

Total Sent: 46,408 Open Rate: 24.29% Click-Through Rate: 0.98% Registrations: 14 Rate: 0.03%

Vision Expo East 2016

Deployed: 2/24/2016

ATTENDEE PROSPECTOR

Email 12: Brittany Graber (CSG) Subject Line: Make connections and give back like visionary, Brittany Graber Total Sent: 51,173 Open Rate: 16.2% Click-Through Rate: 0.85% Registrations: 28 Rate: 0.05%

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Vision Expo East 2016

Deployed: 2/25/2016

Vision Expo East 2016

ATTENDEE PROSPECTOR

ATTENDEE PROSPECTOR

Total Sent: 51,039 Open Rate: 19.69% Click-Through Rate: 0.98% Registrations: 26

Total Sent: 50,401 Open Rate: 15.77% Click-Through Rate: 0.70% Registrations: 15 Rate: 0.03%

Email 13: Buying Program (CSG) Subject Line: Re: The new cost-savings program

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Deployed: 3/1/2016

Email 14: Phernell Walker (CSG) Subject Line: Phernell Walker shares cutting edge technology

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Vision Expo East 2016

Deployed: 3/7/2016

ATTENDEE PROSPECTOR

Email 15: Diana Shechtman (CSG) Subject Line: Visionary Educator Diana Shechtman shares her thoughts Total Sent: 48,444 Open Rate: 16.0% Click-Through Rate: 0.63% Registrations: 23 Rate: 0.05%

Vision Expo East 2016

1st Send Deployed: 3/15/2016 2nd Send Deployed: 3/16/2016

ATTENDEE PROSPECTOR

Email 16: St. Patrick’s Day Subject Line 1st Send: [clover emoji] Complimentary registration now through St. Patrick’s Day! Subject Line 2nd Send: [clover emoji] LUCKY YOU! Save $100- only 2 days left!

2nd Send: Total Sent: 44, 810 Open Rate: 15.51% Click-Through Rate: 1.22%

1st Send: Total Sent: 48,532 Open Rate: 19.13% Click-Through Rate: 2.06%

Registrations: 323* Rate: 0.34%*

*Same priority code was used for both emails 24

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Vision Expo East 2016

Deployed: 3/22/2016

ATTENDEE PROSPECTOR

Email 17: 30th Anniversary Subject Line: Enjoy Complimentary Registration and Celebrate 30 Visionary Years Total Sent: 44,101 Open Rate: 18.02% Click-Through Rate: 1.35% Registrations: 164 Rate: 0.37%

Vision Expo East 2016

Deployed: 3/24/2016

ATTENDEE PROSPECTOR

Email 18: Drop Off Email Subject Line: Complete your registration.. for free Total Sent: 1,838 Open Rate: 33.96% Click-Through Rate: 3.40% Registrations: 50 Rate: 2.72%

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Vision Expo East 2016

Deployed: 3/29/2016

ATTENDEE PROSPECTOR

Email 19: Ryan Parker (CSG) Subject Line: Buy, Learn, Network as a team.

Total Sent: 26,112 Open Rate: 13.74% Click-Through Rate: 0.57% Registrations: 9 Rate: 0.03%

Vision Expo East 2016

Deployed: 3/30/2016

ATTENDEE PROSPECTOR

Email 20: VEE15 Onsite Registrants Push Subject Line: %%FullName%%, Your Badge is Waiting Total Sent: 247 Open Rate: 21.14% Click-Through Rate: 4.4% Registrations: 1 Rate: 0.4%

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Vision Expo East 2016

Deployed: 3/30/2016

ATTENDEE PROSPECTOR

Email 21: VEE15 Attendees Not Yet Registered Push Subject Line: You Don’t Want to Miss This!

Total Sent: 3724 Open Rate: 17.4% Click-Through Rate: 1.72% Registrations: 763 Rate: 20.49%

Vision Expo East 2016

Deployed: 4/7/2016

ATTENDEE PROSPECTOR

Email 22: Social Email (Exhibitor Trends) Subject Line: Trends you can’t miss at #VisionExpo Total Sent: 27,840 Open Rate: 14.48% Click-Through Rate: 0.92% Registrations: 23 Rate: 0.08%

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Vision Expo East 2016

Deployed: 4/11/2016

ATTENDEE PROSPECTOR

Email 23: Last Chance Free Registration Subject Line: Last Chance to Register at a Reduced Rate Total Sent: 7,522 Open Rate: 13.2% Click-Through Rate: 2.01% Registrations: 44 Rate: 0.58%

2016 ATTENDEE E-MAIL MARKETING CAMPAIGN EDUCATION PROSPECTOR E-MAILS Newsletters to Education priors and future prospects promoting Education highlights, events, announcements, tips and more

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Vision Expo East 2016

Vision Expo East 2016

Deployed: 12/16/2016

EDUCATION PROSPECTOR EMAILS

Email 1: GCLF & Ocular Surface Disease and Wellness Symposium Subject Line: Take Advantage of 7 Hours of Free Education

EDUCATION PROSPECTOR EMAILS Email 1: GCLF & Ocular Surface Disease and Wellness Symposium Deployed: 12/16/2016 (16 weeks out) Subject Line: Take Advantage of 7 Hours of Free Education 35 Email 2: Education Brochure Why Wait for the Mail (CSG) Deployed: 1/6/2016 (14 weeks out) Subject Line: The Education You Need for The Year You Want 36

Total Sent: 11,674 Open Rate: 20.67% Click-Through Rate: 1.25% Registrations: 3 Rate: 0.03%

Email 3: Education Highlights- OD Deployed: 1/28/16 (11 weeks out) Subject Line: Education Suggestions Just for You 37 Email 3: Education Highlights- Staff Deployed: 1/28/16 (11 weeks out) Subject Line: Education Suggestions Just for You 38 Email 4: GCLF & Ocular Surface Disease and Wellness Symposium 1st Send Deployed: 2/25/2016 (7 weeks out) 2nd Send Deployed: 3/21/2016 (3 weeks out) Subject Line: Update your Registration to Include 7 FREE Hours 39 Email 5: Education Highlights- OD Deployed: 3/11/2016 (5 weeks out) Subject Line: Featured Education Recommendations Just for You 40 Email 5: Education Highlights- Staff Deployed: 3/11/2016 (5 weeks out) Subject Line: Featured Education Recommendations Just for You 41 Email 6: Corcoran Coding Deployed: 3/17/2016 (4 weeks out) Subject Line: Don’t Miss the Corcoran Coding Academy and Vision Expo East

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Email 6: Corcoran Coding- Pre Reg Deployed: 3/17/2016 (4 weeks out) Subject Line: Don’t Miss the Corcoran Coding Academy and Vision Expo East 43

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Vision Expo East 2016

Deployed: 1/6/2016

EDUCATION PROSPECTOR EMAILS

Email 2: Education Brochure Why Wait for the Mail (CSG) Subject Line: The Education You Need for The Year You Want Total Sent: 13,616 Open Rate: 18.16% Click-Through Rate: 1.55% Registrations: 8 Rate: 0.06%

Deployed: 1/28/2016

Vision Expo East 2016

EDUCATION PROSPECTOR EMAILS

Email 3: Education Highlights- OD Subject Line: Education Suggestions Just for You Total Sent: 5,728 Open Rate: 22.78% Click-Through Rate: 1.14% Registrations: 0 Rate: 0%

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Vision Expo East 2016

Deployed: 1/28/2016

EDUCATION PROSPECTOR EMAILS

Email 3: Education Highlights Staff Subject Line: Education Suggestions Just for You

Vision Expo East 2016

EDUCATION PROSPECTOR EMAILS

Email 4: GCLF & Ocular Surface Disease and Wellness Symposium Subject Line: Update your Registration to Include 7 FREE Hours 1st Send Total Sent: 4,976 Open Rate: 38.85% Click-Through Rate: 3.625% Registrations: 1 Rate: 0.02%

Total Sent: 6,551 Open Rate: 23.16% Click-Through Rate: 2.17% Registrations: 0 Rate: 0%

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1st Send Deployed: 2/25/2016 2nd Send Deployed: 3/21/2016

2nd Send Total Sent: 1,515 Open Rate: 43.23% Click-Through Rate: 2.73% Registrations: 0 Rate: 0%

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Vision Expo East 2016

Deployed: 3/11/2016

EDUCATION PROSPECTOR EMAILS

Email 5: Education Highlights- OD Subject Line: Featured Education Recommendations Just for You Total Sent: 5,133 Open Rate: 19.27% Click-Through Rate: 0.65% Registrations: 0 Rate: 0%

Vision Expo East 2016

Deployed: 3/11/2016

EDUCATION PROSPECTOR EMAILS

Email 5: Education Highlights- Staff Subject Line: Featured Education Recommendations Just for You Total Sent: 6,147 Open Rate: 15.25% Click-Through Rate: 0.60% Registrations: 0 Rate: 0%

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Vision Expo East 2016

Deployed: 3/17/2016

EDUCATION PROSPECTOR EMAILS

Email 6: Corcoran Coding Subject Line: Don’t Miss the Corcoran Coding Academy at Vision Expo East Total Sent: 10,370 Open Rate: 23.37% Click-Through Rate: 0.61% Registrations: 3 Rate: 0.03%

Vision Expo East 2016

Deployed: 3/17/2016

EDUCATION PROSPECTOR EMAILS

Email 6: Corcoran Coding- Pre Reg Subject Line: Don’t Miss the Corcoran Coding Academy at Vision Expo East Total Sent: 1,630 Open Rate: 31.64% Click-Through Rate: 1.61%

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2016 ATTENDEE E-MAIL MARKETING CAMPAIGN ATTENDEE PROGRAM E-MAILS Club Vision, OPTImum, Students, and the Young Professionals Club

Vision Expo East 2016 ATTENDEE PROGRAM EMAILS Club Vision Email 1 Deployed: 3/9/2016 (5 weeks out) Subject Line: Your exclusive preview to Club Vision

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Club Vision Email 2 Deployed: 3/9/2016 (5 weeks out) Subject Line: Your Badge is on the way! 48 Club Vision Email 3 Deployed: 3/23/2016 (3 weeks out) Subject Line: You have Club Vision benefits to redeem 49 OPTImum Program Email 1 Deployed: 12/17/2016 (17 weeks out) Subject Line: Happy Holidays from Vision Expo! 50 OPTImum Program Email 2 Deployed: 1/14/2016 (13 weeks out) Subject Line: Register for your OPTImum Experience Today! 51 OPTImum Program Email 3 Deployed: 3/9/2016 (5 weeks out) Subject Line: Register for your OPTImum Experience 52 OPTImum Program Email 4 Deployed: 3/24/2016 (3 weeks out) Subject Line: Your OPTImum program benefits at Vision Expo East start today!

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OPTImum Program Email 5 Deployed: 4/5/2016 (1 week out) Subject Line: Your OPTImum benefits at Vision Expo East 2016 54 Student Email 1 Deployed: 2/11/2016 (9 weeks out) Subject Line: We See a Future Together 55 Student Email 2 Deployed: 4/11//2016 (9 weeks out) Subject Line: Must Know Before You Go... to Vision Expo East 56 Visionaries Community Program Entries Deployed: 2/22/2016 (7 weeks out) Subject Line: Are You the Next Visionary? Here’s Your Chance 57 44

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YPC Email 1 Deployed: 1/29/2016 (11 weeks out) Subject Line: Only For You... Only at Vision Expo 58 YPC Email 2 (CSG) Deployed: 2/11/2016 (9 weeks out) Subject Line: We See a Future Together 59 YPC Email 3 Deployed: 3/3/2016 (6 weeks out) Subject Line: Young Professionals are the future. We want to be there for you.

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Vision Expo East 2016

Deployed: 3/9/2016

ATTENDEE PROGRAM EMAILS

Club Vision Email 1 Subject Line: Your exclusive preview to Club Vision Total Sent: 1,446 Open Rate: 22.71% Click-Through Rate: 7.28% Registrations: 7 Rate: 0.48%

YPC Email 4 Deployed: 4/11/2016 (0 weeks out) Subject Line: Must Know Before You Go... to Vision Expo East 61

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Vision Expo East 2016

Deployed: 3/9/2016

ATTENDEE PROGRAM EMAILS

Vision Expo East 2016

Deployed: 3/23/2016

ATTENDEE PROGRAM EMAILS

Club Vision Email 2 Subject Line: Your badge is on the way!

Club Vision Email 3 Subject Line: You have Club Vision benefits to redeem

Total Sent: 329 Open Rate: 46.71% Click-Through Rate: 1.25%

Total Sent: 949 Open Rate: 21.10% Click-Through Rate: 7.28%

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Vision Expo East 2016

Deployed: 12/17/2016

ATTENDEE PROGRAM EMAILS

OPTImum Program Email 1 Subject Line: Happy Holidays from Vision Expo!

Total Sent: 1,438 Open Rate: 22.6% Click-Through Rate: 2.26%

Vision Expo East 2016

Deployed: 1/14/2016

ATTENDEE PROGRAM EMAILS

OPTImum Program Email 2 Subject Line: Register for your OPTImum Experience Today!

Total Sent: 1,357 Open Rate: 27.86% Click-Through Rate: 7.53%

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Vision Expo East 2016

Deployed: 3/3/2016

ATTENDEE PROGRAM EMAILS

OPTImum Program Email 3 Subject Line: Register for your OPTImum Experience Total Sent: 1,368 Open Rate: 23.59% Click-Through Rate: 4.67%

Vision Expo East 2016

Deployed: 3/24/2016

ATTENDEE PROGRAM EMAILS

OPTImum Program Email 4 Subject Line: Your OPTImum program benefits at Vision Expo East start today!

Total Sent: 1,123 Open Rate: 21.35% Click-Through Rate: 3.08%

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Vision Expo East 2016

Deployed: 4/5/2016

ATTENDEE PROGRAM EMAILS

OPTImum Program Email 5 Subject Line: Your OPTImum benefits at Vision Expo East 2016 Total Sent: 607 Open Rate: 46.98% Click-Through Rate: 4.91%

Vision Expo East 2016

Deployed: 2/11 /2016

ATTENDEE PROGRAM EMAILS

Student Email 1 (CSG) Subject Line: We See a Future Together Total Sent: 3,450 Open Rate: 17.22% Click-Through Rate: 0.95% Registrations: 6 Rate:0.17%

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Vision Expo East 2016

Deployed: 4/11 /2016

ATTENDEE PROGRAM EMAILS

Student Email 2 Subject Line: Must Know Before You Go... to Vision Expo East Total Sent: 799 Open Rate: 55.69% Click-Through Rate: 10.25%

Vision Expo East 2016

Deployed: 2/22/2016

ATTENDEE PROGRAM EMAILS

Visionaries Community Program Entries Subject Line: Are You the Next Visionary? Here’s Your Chance Total Sent: 4,528 Open Rate: 32.85% Click-Through Rate: 2.58%

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Vision Expo East 2016

Deployed: 1/29/2016

ATTENDEE PROGRAM EMAILS

YPC Email 1 Subject Line: Are You the Next Visionary? Here’s Your Chance Total Sent: 1,162 Open Rate: 41.39% Click-Through Rate: 4.38%

Vision Expo East 2016

Deployed: 2/11 /2016

ATTENDEE PROGRAM EMAILS

YPC Email 2 (CSG) Subject Line: We See a Future Together Total Sent: 1,143 Open Rate: 35.34% Click-Through Rate: 3.24% Registrations: 5 Rate: 0.44%

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Vision Expo East 2016

Deployed: 3/3 /2016

ATTENDEE PROGRAM EMAILS

YPC Email 3 Subject Line: Young Professionals are the future. We want to be there for you.

Total Sent: 932 Open Rate: 28.54% Click-Through Rate: 2.68% Registrations: 1 Rate: 0.11%

Vision Expo East 2016

Deployed: 4/11 /2016

ATTENDEE PROGRAM EMAILS

YPC Email 4 Subject Line: Must Know Before You Go... to Vision Expo East Total Sent: 279 Open Rate: 66.43% Click-Through Rate: 20.94%

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2016 ATTENDEE E-MAIL MARKETING CAMPAIGN VERIFICATION E-MAILS Countdowns, On-site Emails, My Show/Mobile, and more

Vision Expo East 2016 ATTENDEE VERIFICATIONS EMAILS Countdown 1 Email Deployed: 3/4/2016 (6 weeks out) Subject Line: Countdown to the Show: 6 Weeks 65 Countdown 2 Email Deployed: 3/11/2016 (5 weeks out) Subject Line: Countdown to the Show: 5 Weeks 66 Countdown 3 Email Deployed: 3/18/2016 (4 weeks out) Subject Line: Countdown to the Show: 4 Weeks 67 Countdown 4 Email Deployed: 3/25/2016 (3 weeks out) Subject Line: Countdown to the Show: 3 Weeks 68 Countdown 5 Email Deployed: 4/1/2016 (2 weeks out) Subject Line: Countdown to the Show: 2 Weeks 69 Countdown 6 Email Deployed: 4/8/2016 (6 weeks out) Subject Line: Countdown to the Show: 1 Week 70 My Show/Mobile Email 1 Deployed: 2/26/2016 (7 weeks out) Subject Line: %%FullName%%, customize your Show experience

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My Show/Mobile Email 2- Activated Deployed: 3/3/2016 (6 weeks out) Subject Line: %%FullName%%, Vision Expo East starts here

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My Show/Mobile Email 2- Non Activated Deployed: 3/3/2016 (6 weeks out) Subject Line: %%FullName%%, Vision Expo East starts here

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My Show/Mobile Email 3- First Timers Deployed: 3/31/2016 (2 weeks out) Subject Line: Vision Expo Mobile is now available

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My Show/Mobile Email 3- Users Deployed: 3/31/2016 (2 weeks out) Subject Line: Vision Expo Mobile is now available 62

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My Show/Mobile Email 3- Returning Deployed: 3/31/2016 (2 weeks out) Subject Line: Vision Expo Mobile is now available

Vision Expo East 2016 76

My Show/Mobile Email 4 Deployed: 4/13/2016 (0 weeks out) Subject Line: Find it Faster 77 Onsite Email 1 Deployed: 4/14/2016 (0 weeks out) Subject Line: People are talking about #VisionExpo

Deployed: 3/4 /2016

ATTENDEE VERIFICATION EMAILS

Countdown 1 Email Subject Line: Countdown to the Show: 6 Weeks Total Sent: 5,476 Open Rate: 31.54% Click-Through Rate: 2.99%

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Onsite Email 2 Deployed: 4/15/2016 (0 weeks out) Subject Line: We look forward to seeing you tomorrow! 79 Exhibitor Spotlight Email 1 Deployed: 3/30/2016 (2 weeks out) Subject Line: NEW products being revealed at Vision Expo East!

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Partner Bulletin Email 1 Deployed: 4/4/2016 (1 week out) Subject Line: See These New Products from Carl Zeiss at Vision Expo East 81 Partner Bulletin Email 2 Deployed: 4/10/2016 (0 weeks out) Subject Line: Enter to win lunch featuring Tim Gunn from Project Runway! 82

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Vision Expo East 2016

Deployed: 3/11 /2016

ATTENDEE VERIFICATION EMAILS

Countdown 2 Email Subject Line: Countdown to the Show: 5 Weeks Total Sent: 6,654 Open Rate: 30.30% Click-Through Rate: 3.21%

Vision Expo East 2016

Deployed: 3/18/2016

ATTENDEE VERIFICATION EMAILS

Countdown 3 Email Subject Line: Countdown to the Show: 3 Weeks Total Sent: 9,986 Open Rate: 25.53% Click-Through Rate: 2.23%

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Vision Expo East 2016

Deployed: 3/25 /2016

ATTENDEE VERIFICATION EMAILS

Countdown 4 Email Subject Line: Countdown to the Show: 3 Weeks Total Sent: 9,168 Open Rate: 29.64% Click-Through Rate: 3.80%

Vision Expo East 2016

Deployed: 4/1/2016

ATTENDEE VERIFICATION EMAILS

Countdown 5 Email Subject Line: Countdown to the Show: 2 Weeks Total Sent: 9,986 Open Rate: 28.96% Click-Through Rate: 3.25%

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Vision Expo East 2016

Deployed: 4/8 /2016

ATTENDEE VERIFICATION EMAILS

Countdown 6 Email Subject Line: Countdown to the Show: 1 Week Total Sent: 11,292 Open Rate: 31.04% Click-Through Rate: 3.56%

Vision Expo East 2016

Deployed: 2/26/2016

ATTENDEE VERIFICATION EMAILS

MyShow/Mobile Email 1 Subject Line: %%FullName%%, customize your Show experience Total Sent: 5,620 Open Rate: 36.15% Click-Through Rate: 2.35% Registrations: 0 Rate: 0%

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Vision Expo East 2016

Deployed: 3/3/2016

ATTENDEE VERIFICATION EMAILS

My Show/Mobile Email 2- Activated Subject Line: %%FullName%%, Vision Expo East starts here Total Sent: 477 Open Rate: 51.62% Click-Through Rate: 8.44%

Vision Expo East 2016

Deployed: 3/3/2016

ATTENDEE VERIFICATION EMAILS

My Show/Mobile Email 2- Non Activated Subject Line: %%FullName%%, Vision Expo East starts here Total Sent: 4,721 Open Rate: 35.77% Click-Through Rate: 3.52%

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Vision Expo East 2016

Deployed: 3/31/2016

Vision Expo East 2016

Deployed: 3/31/2016

ATTENDEE VERIFICATION EMAILS

ATTENDEE VERIFICATION EMAILS

My Show/Mobile Email 3- First Timers Subject Line: Vision Expo Mobile is now available

My Show/Mobile Email 3- Users Subject Line: Vision Expo Mobile is now available

Total Sent: 3,732 Open Rate: 32.53% Click-Through Rate: 4.02%

Total Sent: 1,776 Open Rate: 45.85% Click-Through Rate: 8.97%

74

75

Vision Expo East 2016

Deployed: 3/31/2016

ATTENDEE VERIFICATION EMAILS

My Show/Mobile Email 3- Returning Subject Line: Vision Expo Mobile is now available

Vision Expo East 2016

Deployed: 4/13/2016

ATTENDEE VERIFICATIONS EMAILS My Show/Mobile Email 4 Subject Line: Find it Faster Total Sent: 14,776 Open Rate: 34.5% Through Rate: 3.2%

Total Sent: 4,490 Open Rate: 28.19% Click-Through Rate: 3.43%

76

77

Vision Expo East 2016

Deployed: 4/14/2016

Vision Expo East 2016

ATTENDEE VERIFICATION EMAILS

ATTENDEE VERIFICATION EMAILS

Total Sent: 15,103 Open Rate: 33.0% Click-Through Rate: 5.5%

Total Sent: 8,467 Open Rate: 32.2% Click-Through Rate: 4.1%

Onsite Email 1 Subject Line: People are talking about #VisionExpo

78

Deployed: 4/15 /2016

Onsite Email 2 Subject Line: Countdown to the Show: 1 Week

79

Vision Expo East 2016

Deployed: 3/30/2016

ATTENDEE VERIFICATION EMAILS

Exhibitor Spotlight Email 1 Subject Line: NEW products being revealed at Vision Expo East!

Vision Expo East 2016

Deployed: 4/4/2016

ATTENDEE VERIFICATION EMAILS

Email 13: Partner Bulletin Email 1 Subject Line: NEW products being revealed at Vision Expo East!

Total Sent: 11,442 Open Rate: 29.03% Click-Through Rate: 0.66%

Total Sent: 11,056 Open Rate: 30.97% Click-Through Rate: 3.58%

80

81

Vision Expo East 2016

Deployed: 4/10/2016

ATTENDEE VERIFICATION EMAILS

Partner Bulletin Email 2 Subject Line: Enter to win lunch featuring Tim Gunn from Project Runway!

Total Sent: 11,917 Open Rate: 29.65% Click-Through Rate: 1.60%

2016 ATTENDEE E-MAIL MARKETING CAMPAIGN EDUCATION VERIFICATIONS E-MAILS Countdowns and Sponsorship Fulfillment (Program Verification)

82

83

Vision Expo East 2016

Vision Expo East 2016

Deployed: 2/18/2016

EDUCATION VERIFICATION EMAILS

EDUCATION VERIFICATION EMAILS

Email Verification 1: Education Rewards Subject Line: You have rewards to redeem

Email Verification 1: Education Rewards Deployed: 2/18/2016 (8 weeks out) Subject Line: You have rewards to redeem

Total Sent: 666 Open Rate: 55.15% Click-Through Rate: 2.73%

85

Email Verification 2: Student Education Update Deployed: 3/3/2016 (6 weeks out) Subject Line: Important Changes to Vision Expo Student Education Session Times and Lunch 86 Email Verification 3: GCLF Deployed: 3/29/2016 (2 weeks out) Subject Line: Submit Your Questions for our Expert Industry Panel 87 Education Verification 4: Course Handouts Deployed: 3/31/2016 (2 weeks out) Subject Line: Course Handouts are Now Available Online

88

Email Verification 5: Ocular Wellness Deployed: 4/7/2016 (1 week out) Subject Line: See you next week for the Ocular Surface Disease and Wellness Symposium

89

Countdown Email 1 Deployed: 3/4/2016 (6 weeks out) Subject Line: Countdown to the Show: 6 Weeks 90 Countdown Email 2 Deployed: 3/11/2016 (5 weeks out) Subject Line: Countdown to the Show: 5 Weeks 91 Countdown Email 3 Deployed: 3/18/2016 (4 weeks out) Subject Line: Countdown to the Show: 4 Weeks

92

Countdown Email 4 Deployed: 3/25/2016 (3 weeks out) Subject Line: Countdown to the Show: 3 Weeks 93 Countdown Email 5 Deployed: 4/1/2016 (2 weeks out) Subject Line: Countdown to the Show: 2 Weeks 94 Countdown Email 6 Deployed: 4/8/2016 (1 week out) Subject Line: Countdown to the Show: 1 Week 95

84

85

Vision Expo East 2016

Deployed: 3/3/2016

EDUCATION VERIFICATION EMAILS

Email Verification 2: Student Education Update Subject Line: Important Changes to Vision Expo Student Education Session Times and Lunch Total Sent: 158 Open Rate: 69.68% Click-Through Rate: 2.58%

86

Vision Expo East 2016

Deployed: 3/29/2016

EDUCATION VERIFICATION EMAILS

Email Verification 3: GCLF Subject Line: Submit Your Questions for our Expert Industry Panel Total Sent: 278 Open Rate: 47.29% Click-Through Rate: 5.42%

87

Vision Expo East 2016

Deployed:3/31/2016 4/7/2016 Deployed:

EDUCATION VERIFICATION EMAILS

Email Verification 4: Course Handouts Subject Line: Course Handouts are Now Available Online Total Sent: 2,005 Open Rate: 44.32% Click-Through Rate: 15.04%

Vision Expo East 2016

Deployed: 4/7/2016

EDUCATION VERIFICATION EMAILS

Email Verification 5: Ocular Wellness Subject Line: See you next week for our Ocular Surface Disease and Wellness Symposium Total Sent: 224 Open Rate: 54.91% Click-Through Rate: 2.67%

88

89

Vision Expo East 2016

Deployed: 3/4/2016

EDUCATION VERIFICATION EMAILS

Countdown Email 1 Subject Line: Countdown to the Show: 6 Weeks Total Sent: 960 Open Rate: 39.66% Click-Through Rate: 5.25%

Vision Expo East 2016

Deployed: 3/11/2016

EDUCATION VERIFICATION EMAILS

Countdown Email 2 Subject Line: Countdown to the Show: 5 Weeks Total Sent: 1,262 Open Rate: 31.66% Click-Through Rate: 4.24%

90

91

Vision Expo East 2016

Deployed: 3/18/2016

EDUCATION VERIFICATION EMAILS

Countdown Email 3 Subject Line: Countdown to the Show: 4 Weeks Total Sent: 1,733 Open Rate: 37.37% Click-Through Rate: 7.51%

Vision Expo East 2016

Deployed: 3/25/2016

EDUCATION VERIFICATION EMAILS

Countdown Email 4 Subject Line: Countdown to the Show: 3 Weeks Total Sent: 1,752 Open Rate: 37.33% Click-Through Rate: 6.4%

92

93

Vision Expo East 2016

Deployed: 4/1/2016

EDUCATION VERIFICATION EMAILS

Countdown Email 5 Subject Line: Countdown to the Show: 2 Weeks Total Sent: 2,051 Open Rate: 35.09% Click-Through Rate: 7.37%

Vision Expo East 2016

Deployed: 4/8/2016

EDUCATION VERIFICATION EMAILS

Countdown Email 6 Subject Line: Countdown to the Show: 1 Week Total Sent: 2,236 Open Rate: 40.88% Click-Through Rate: 8.4%

94

95

2016 EXHIBITOR E-MAIL MARKETING CAMPAIGN EXHIBITOR E-MAILS Space Renewal and Free Marketing Programs including the Customer Invitation Program, Exhibitor Newsletters, NEW Buying Program, Recommendations Program Exhibitor, Webinars and more

EXHIBITOR

E-MAILS:

96

97

Vision Expo East 2016

Exhibitor Newsletter 2- February Deployed: 2/2/2016 (10 weeks out) Subject Line: Important Exhibitor News- February Issue 111

EXHIBITOR EMAILS Exhibitor Email 1: New Exhibitor Welcome Email Deployed: 1/6/2016 (14 weeks out) Subject Line: Welcome to Vision Expo East 100 Exhibitor Email 2: New Exhibitor Webinar Deployed: 1/15/2016 (13 weeks out) Subject Line: Reminder: Join us for our New Exhibitor Webinar 101 Exhibitor Email 3: Dedicated Marketing Programs Deployed: 2/13/2016 (9 weeks out) Subject Line: Let us help you! 5 Simple ways to Promote %%Company%% 102

Exhibitor Newsletter 3- Marketing Tools and Exhibitor Updates Deployed: 2/25/2016 (7 weeks out) Subject Line: Be successful at Vision Expo East- Here’s How 112 Exhibitor Newsletter 4- March Deployed: 3/17/2016 (4 weeks out) Subject Line: Important Exhibitor News- March Issue 113 Exhibitor Newsletter 5- April Deployed: 4/7/2016 (1 week out) Subject Line: Important Exhibitor News for Next Week 114

Exhibitor Email 4: Galleria Packages Deployed: 2/16/2016 (8 weeks out) Subject Line: Order your Galleria Booth Package Today 103 Exhibitor Email 5: Save the Date- Space Draw Email 1 Deployed: 2/18/2016 (8 weeks out) Subject Line: Space Selection for Vision Expo East 2017 104 Exhibitor Email 6: Recommendations Program Deployed: 3/2/2016 (6 weeks out) Subject Line: How to become a “Recommended Company” for attendees 105 Exhibitor Email 7: Galleria PR Deployed: 3/9/2016 (5 weeks out) Subject Line: Build media coverage & attendee exposure for %%Company%%

106

Exhibitor Email 8: Space Draw Email 2 Deployed: 3/18/2016 (4 weeks out) Subject Line: Your personalized call in time for Vision Expo East 2017 Space Selection

107

Exhibitor Email 9: Recommendations/Space Draw Deployed: 3/25/2016 (3 weeks out) Subject Line: Re: How to become a “Recommended Company” for attendees 108 Exhibitor Email 10: Space Draw Reminder Email 3 Deployed: 3/28/2016 (2 weeks out) Subject Line: REMINDER: Your Personalized Call in Time for Vision Expo East 2017 Space Selection 109 Exhibitor Newsletter 1-January Deployed: 1/8/2016 (14 weeks out) Subject Line: Important Exhibitor News- January Issue 110 98

99

Vision Expo East 2016

Deployed: 1/6/2016

EXHIBITOR EMAILS

Exhibitor Email 1: New Exhibitor Welcome Email Subject Line: Welcome to Vision Expo East Total Sent: 80 Open Rate: 60.50% Click-Through Rate: 16.25%

Vision Expo East 2016

Deployed: 1/15/2016

EXHIBITOR EMAILS

Exhibitor Email 2: New Exhibitor Webinar Subject Line: Reminder: Join us for our New Exhibitor Webinar Total Sent: 42 Open Rate: 59.52% Click-Through Rate: 4.76%

100

101

Vision Expo East 2016

Deployed: 2/13/2016

EXHIBITOR EMAILS

Exhibitor Email 3: Dedicated Marketing Programs Subject Line: Reminder: Let us help you! 5 Simple Ways to Promote %%Company%% Total Sent: 490 Open Rate: 39.22% Click-Through Rate: 4.31%

Vision Expo East 2016

Deployed: 2/16/2016

EXHIBITOR EMAILS

Exhibitor Email 4: Galleria Packages Subject Line: Reminder: Order your Galleria Booth Package Today

Brett: Total Sent: 48 Open Rate: 58.33% Click-Through Rate: 14.58% Diane: Total Sent: 11 Open Rate: 63.64% Click-Through Rate: 27.27% Mike: Total Sent: 15 Open Rate: 66.67% Click-Through Rate: 33.33% Pete: Total Sent: 4 Open Rate: 25% Click-Through Rate: 0.0% Val: Total Sent: 12 Open Rate: 50% Click-Through Rate: 16.67% Zach: Total Sent: 23 Open Rate: 56.52% Click-Through Rate: 34.78%

102

103

Vision Expo East 2016

Deployed: 2/18/2016

EXHIBITOR EMAILS

Exhibitor Email 5: Save the Date- Space Draw Email 1 Subject Line: Reminder: Space Selection for Vision Expo East 2017

E&A/Galleria: Total Sent: 312 Open Rate: 61.61% Click-Through Rate: 2.26%

Vision Expo East 2016

Deployed: 3/2/2016

EXHIBITOR EMAILS

Exhibitor Email 6: Recommendations Program Subject Line: How to become a “Recommended Company” for attendees

Brett: Total Sent: 142 Open Rate: 48.20% Click-Through Rate: 6.48% Diane: Total Sent: 67 Open Rate: 63.64% Click-Through Rate: 9.09% Jason: Total Sent: 120 Open Rate: 40.83% Click-Through Rate: 4.17% Mike: Total Sent: 126 Open Rate: 39.34% Click-Through Rate: 9.84%

LPT/M&S: Total Sent: 205 Open Rate: 61.77% Click-Through Rate: 7.35%

Pete: Total Sent: 28 Open Rate: 14.82% Click-Through Rate: 14.82% Val: Total Sent: 71 Open Rate: 53.62% Click-Through Rate: 4.35%

104

105

Vision Expo East 2016

Deployed: 3/9/2016

EXHIBITOR EMAILS

Exhibitor Email 7: Galleria PR Subject Line: Build media coverage & attendee exposure for %%Company%%

Vision Expo East 2016

Deployed: 3/18/2016

EXHIBITOR EMAILS

Exhibitor Email 8: Space Draw Email 2 Subject Line: Your personalized call in time for Vision Expo East 2017 Space Selection E&A/Galleria: Total Sent: 313 Open Rate: 60.45% Click-Through Rate: 10.29%

Brett: Total Sent: 54 Open Rate: 55.56% Click-Through Rate: 1.85% Diane: Total Sent: 15 Open Rate: 66.67% Click-Through Rate: 13.33% Jason: Total Sent: 34 Open Rate:51.52 Click-Through Rate: 0.0% Mike: Total Sent: 23 Open Rate: 52.17% Click-Through Rate: 0.0%

LPT/M&S: Total Sent: 207 Open Rate: 59.02% Click-Through Rate: 14.15%

Val: Total Sent: 42 Open Rate: 68.29% Click-Through Rate: 2.44%

106

107

Vision Expo East 2016

Deployed: 3/25/2016

EXHIBITOR EMAILS

Exhibitor Email 9: Recommendations/Space Draw Subject Line: Re: How to become a “Recommended Company” for attendees

Vision Expo East 2016

Deployed: 3/28/2016

EXHIBITOR EMAILS

Exhibitor Email 10: Space Draw Reminder Email 3 Subject Line: REMINDER: Your Personalized Call in Time for Vision Expo East 2017 Space Selection E&A/Galleria: Total Sent: 312 Open Rate: 58.65% Click-Through Rate: 18.59%

Brett: Total Sent: 140 Open Rate: 50.0% Click-Through Rate: 7.14% Diane: Total Sent: 67 Open Rate: 65.15% Click-Through Rate: 13.64% Jason: Total Sent: 120 Open Rate: 52.50% Click-Through Rate: 13.6% Mike: Total Sent: 126 Open Rate: 47.62% Click-Through Rate: 5.56%

LPT/M&S: Total Sent: 208 Open Rate: 58.45% Click-Through Rate: 16.43%

Pete: Total Sent: 28 Open Rate: 39.29% Click-Through Rate: 10.71% Val: Total Sent: 71 Open Rate: 60.0% Click-Through Rate: 15.71%

108

109

Vision Expo East 2016

Deployed: 1/8/2016

EXHIBITOR EMAILS

Exhibitor Newsletter 1- January Subject Line: Important Exhibitor News- January Issue Stacy: Total Sent: 309 Open Rate: 47.43% Click-Through Rate: 8.74%

Kirsten: Total Sent: 152 Open Rate: 48.0% Click-Through Rate: 11.3%

110

Vision Expo East 2016

Deployed: 2/2/2016

EXHIBITOR EMAILS

Exhibitor Newsletter 2- February Subject Line: Important Exhibitor News- February Issue Stacy: Total Sent: 304 Open Rate: 46.33% Click-Through Rate: 8.0%

Kirsten: Total Sent: 212 Open Rate: 44.81% Click-Through Rate: 7.55%

111

Vision Expo East 2016

Deployed: 2/25/2016

EXHIBITOR EMAILS

Exhibitor Newsletter 3- Marketing Tools and Exhibitor Updates Subject Line: Be successful at Vision Expo East- Here’s How

Vision Expo East 2016 EXHIBITOR EMAILS

Exhibitor Newsletter 4- March Subject Line: Important Exhibitor News- March Issue Stacy: Total Sent: 229 Open Rate: 50.0% Click-Through Rate: 3.51%

Stacy- E&A/Galleria: Total Sent: 199 Open Rate: 44.39% Click-Through Rate: 3.06%

Deployed: 3/17/2016

Kirsten: Total Sent: 153 Open Rate: 43.79% Click-Through Rate: 1.96%

Stacy- LPT/M&S: Total Sent: 147 Open Rate: 45.07% Click-Through Rate: 4.93%

Kirsten- E&A/Galleria: Total Sent: 116 Open Rate: 40.09% Click-Through Rate: 3.48% Kirsten- LPT/M&S: Total Sent: 60 Open Rate: 35.0% Click-Through Rate: 5.0%

112

113

Vision Expo East 2016

Deployed: 4/7/2016

EXHIBITOR EMAILS

Exhibitor Newsletter 5- April Subject Line: Important Exhibitor News for Next Week Stacy: Total Sent: 378 Open Rate: 51.60% Click-Through Rate: 4.52%

Kirsten: Total Sent: 198 Open Rate: 53.54% Click-Through Rate: 5.56%

2016 EXHIBITOR E-MAIL MARKETING CAMPAIGN EXHIBITOR PROSPECTOR E-MAILS Outreach to the Vision Expo East prospect universe with the goal of creating awareness and generating new sales

114

115

Vision Expo East 2016

Vision Expo East 2016

Deployed: 2/3/2016

EXHIBITOR PROSPECTOR EMAILS

EXHIBITOR PROSPECTOR EMAILS

Exhibitor Prospector 1 Subject Line: %%Company%% + Vision Expo East

Exhibitor Prospector 1 Deployed: 2/3/2016 (10 weeks out) Subject Line: %%Company%% + Vision Expo East 117

Total Sent: 3,345 Open Rate: 36.40% Click-Through Rate: 2.20%

Exhibitor Prospector 2 Deployed: 3/15/2016 (4 weeks out) Subject Line: 4 Weeks until Vision Expo East—There’s still time! 118 Exhibitor Prospector 3 Deployed: 3/31/2016 (2 weeks out) Subject Line: Booth space is very limited—secure your spot today! 119 Media Sales Prospector 1 Deployed: 1/21/2016 (12 weeks out) Subject Line: Leverage your investment at Vision Expo East 2016

120

Media Sales Prospector 2 Deployed: 2/17/2016 (8 weeks out) Subject Line: %%FullName%%, want to know how to get %%Company%% front and center? 121 Media Sales Prospector 3 Deployed: 3/7/2016 (5 weeks out) Subject Line: 3 Ways To Build Awareness Beyond Your Booth 122

116

117

Vision Expo East 2016

Deployed: 3/15/2016

EXHIBITOR PROSPECTOR EMAILS

Exhibitor Prospector 2 Subject Line: 4 weeks until Vision Expo East—There’s still time!

Total Sent: 3,388 Open Rate: 19.80% Click-Through Rate: 1.14%

Vision Expo East 2016

Deployed: 3/31/2016

EXHIBITOR PROSPECTOR EMAILS

Exhibitor Prospector 3 Subject Line: 4 weeks until Vision Expo East—There’s still time!

Total Sent: 3,272 Open Rate: 21.75% Click-Through Rate: 0.84%

118

119

Vision Expo East 2016

Deployed: 1/21/2016

EXHIBITOR PROSPECTOR EMAILS

Media Sales Prospector 1 Subject Line: Leverage your investment at Vision Expo East 2016 Total Sent: 460 Open Rate: 45.30% Click-Through Rate: 4.60%

Vision Expo East 2016

Deployed: 2/17/2016

EXHIBITOR PROSPECTOR EMAILS

Media Sales Prospector 2 Subject Line: %%FullName%%, want to know how to get %%Company%% front and center?

Total Sent: 500 Open Rate: 48.08% Click-Through Rate: 6.06%

120

121

Vision Expo East 2016

Deployed: 3/7/2016

EXHIBITOR PROSPECTOR EMAILS

Media Sales Prospector 3 Subject Line: 3 Ways to Build Awareness Beyond Your Booth Total Sent: 540 Open Rate: 35.57% Click-Through Rate: 4.10%

2016 EXHIBITOR E-MAIL MARKETING CAMPAIGN VISION VOICE Monthly e-newsletters delivering insight in an easy-to-read format to keep you in-the-know

122

123

Vision Expo East 2016

Vision Expo East 2016

Deployed: 1/25/2016

VISION VOICE

VISION VOICE

Vision Voice 1 Subject Line: January Issue of Vision Voice

Vision Voice 1 Deployed: 1/25/2016 (11 weeks out) Subject Line: January Issue of Vision Voice 132

Total Sent: 57,408 Open Rate: 16.9% Click-Through Rate: 1.2%

Vision Voice 2 Deployed: 2/29/2016 (6 weeks out) Subject Line: February Issue of Vision Voice 133 Vision Voice 3- OD Deployed: 3/28/2016 (2 weeks out) Subject Line: March Issue of Vision Voice 134 Vision Voice 3- Non OD Deployed: 3/28/2016 (2 weeks out) Subject Line: March Issue of Vision Voice 135 Vision Voice 4 Deployed: 4/26/2016 Subject Line: April Issue of Vision Voice 136

124

125

Vision Expo East 2016

Deployed: 2/29/2016

VISION VOICE

Vision Voice 2 Subject Line: February Issue of Vision Voice Total Sent: 47,102 Open Rate: 16.5% Click-Through Rate: 0.9%

Vision Expo East 2016

Deployed: 3/28/2016

VISION VOICE

Vision Voice 3 Subject Line: March Issue of Vision Voice Total Sent: 7,538 Open Rate: 19.1% Click-Through Rate: 1.0%

126

127

Vision Expo East 2016

Deployed: 3/28/2016

VISION VOICE

Vision Expo East 2016

Deployed: 3/28/2016

VISION VOICE

Vision Voice 3- Non OD Subject Line: March Issue of Vision Voice

Vision Voice 4 Subject Line: April Issue of Vision Voice

Total Sent: 34,882 Open Rate: 16.7% Click-Through Rate: 1.1%

Total Sent: 51,201 Open Rate: 17.1% Click-Through Rate: 1.4%

128

129

2016 DIRECT MAIL MARKETING CAMPAIGN

Post card and brochure mailings

DIRECT

MAIL

130

131

Vision Expo East 2016

Vision Expo East 2016

Mailed: 11/12/2015

DIRECT MAIL DM 1- Save the Date Postcard

DIRECT MAIL DM 1 - Save the Date Postcard Mail Date: 11/12/2015 (22 weeks out) 133 DM 2 - Conference Education Brochure Mail Date: 1/11/2016- 11/12/2016 (13 weeks out) 134

Total Printed: 10,005 Total Sent: 10,005 Registrations: 19 Rate: 0.19%

DM 3 - Attendee Prospector Mail Date: 2/22/2016 (7 weeks out) 135 DM 4 - Grid Brochure Mail Date: 2/19/2016 (8 weeks out) 136

132

133

Vision Expo East 2016

Mailed: 1/11/2016

DIRECT MAIL DM 2- Conference Education Brochure

Vision Expo East 2016

Mailed: 2/22/2016

DIRECT MAIL DM 3- Attendee Prospector

Total Printed: 31,315 Conference Brochure YPC Total Sent: 1,332

Conference Brochure Total Sent: 26,933

Total Registrations: 107 Rate: 0.38%

134

Total Printed: 95,000 Total Sent: 92,300 Registrations: 314 Rate: 0.34%

135

Vision Expo East 2016

Mailed: 2/19/2016

DIRECT MAIL DM 4- Grid Brochure Total Printed: 34,000 Total Sent: 33,580 Registrations: 9 Rate: 0.03%

136

137