simple pretty

SIMPLE PRETTY FSI AD DESK

NEW 2 in 1 mascara and liquid eyeliner

BY Dee Inthamat Tuesday, December 13, 2011

Product Profile

Product Name:

Simple Pretty

Product Description:Two innovative double ended eyes make up with a mascara at one end and liquid eyeliner at the other. This is a perfect for adding dramatic to your eye look. The product is waterproof and lasts longer than 12hrs.

Consumer Benefit (USP): “Beauty convenience�

Support rational: - 2 in 1 mascara and liquid eyeliner -convertible -cost savings Target Audience: - Women - Brand Loyal consumer - Age 16-40 - Price-buyer -Race: Any - None-users -Women who love fashion Product Category: Cosmetic Competitive Products: - UNT Rococo - Susan Posnic - Stila convertible lash + line

Tuesday, December 13, 2011

$2 E SAV Beauty Convenience NEW

2 in 1 mascara and liquid eyeliner

Coupon Promotion Objectives: To generate product trial Promotion Technique: Coupons Reasons : It’s attractive and get people to use coupon to try new product

SIMPLE PRETTY

Target Audience: Women age 16- 40

Explore more beauty at simplepretty.com REDEEMABLE AT DRUG,FOOD AND MASS MERCHANDISE STORES CONSUMER, THIS COUPON GOOD ONLY TOWARDS PURCHASE OF PRODUCT(S) INDICATED. ANY OTHER USE CONSTITUTES FRAUD. LIMIT ONE COUPON PER PURCHASE. CONSUMER PAYS ANY SALES TAX, VOID IF SOLD, EXCHANGED OR TRANSFERRED RETAILER

SAVE $2 on a new S I M P L E P R E T T Y 2 in 1 mascara and liquid eyeliner

Join us! facebook.com/simplepretty

Tuesday, December 13, 2011

Opportunity/Need/Problem: Opportunity

NEW

SIMPLE PRETTY

WIN!

a ticket to NY Mercedes

Benz Fashion week 2012

Sweepstakes/and coupon overlay

Sale promotion Objective: - create brand awareness interest excitement (sweepstakes) - provide an immediate purchase incentive (coupon)

“Beauty Convenience”

Promotion Technique: Sweepstakes and coupon overlay

ENTER NOW for a chance to win a ticket to New York Mercedes-Benz Fashion week 2012

Text PRETTY to 12345 or scan this code for your chance to WIN. To download a QR code reader to scan this code, text 2DCODE to 12345.

Donʼt have a mobile device? Go to simplepretty.com/fashionweek to enter or for details.

REDEEMABLE AT DRUG,FOOD AND MASS MERCHANDISE STORES CONSUMER, THIS COUPON GOOD ONLY TOWARDS PURCHASE OF PRODUCT(S) INDICATED. ANY OTHER USE CONSTITUTES FRAUD. LIMIT ONE COUPON PER PURCHASE. CONSUMER PAYS ANY SALES TAX, VOID IF SOLD, EXCHANGED OR TRANSFERRED RETAILER

SAVE $2 on a new S I M P L E P R E T T Y 2 in 1 mascara and liquid eyeliner Join us! facebook.com/simplepretty

Tuesday, December 13, 2011

Reasons Sweepstakes: It’s exciting and fun. No Required purchase to win Coupons: Drive brand sales Target Audience: Women age 18- 40 Opportunity/Need/Problem: Opportunity

There’s more than one way to be pretty.

$1.00 from the sale of each S I M P L E P R E T T Y 2 in 1 mascara and liquid eyeliner will be donate to BORN THIS WAY FOUNDATION www.bornthiswayfoundation.org

REDEEMABLE AT DRUG,FOOD AND MASS MERCHANDISE STORES CONSUMER, THIS COUPON GOOD ONLY TOWARDS PURCHASE OF PRODUCT(S) INDICATED. ANY OTHER USE CONSTITUTES FRAUD. LIMIT ONE COUPON PER PURCHASE. CONSUMER PAYS ANY SALES TAX, VOID IF SOLD, EXCHANGED OR TRANSFERRED RETAILER

SAVE $2 on a new S I M P L E P R E T T Y 2 in 1 mascara and liquid eyeliner Join us! facebook.com/simplepretty

Tuesday, December 13, 2011

Cause-related program Promotion Objectives: - Creating interest -Generate trial - to support or reinforce a brand’s image - repeat purchase Promotion Technique: -Cause-related program -Coupons Reasons: -People like to help an organization can buy the product and help other people at the same time.

-Giving away money by just purchase the product it’s easy and simple Target Audience: Women age 16- 40 Opportunity/Need/Problem: Opportunity

SIMPLE PRETTY

Online, Interactive sale and

.com

!!

NEW

promotion technique

Sale promotion Objective: - To encourage a repeat product purchase - To reinforce brand loyalty - To Counter competitive activity

2 in 1 mascara and liquid eyeliner

Sale promotion Techniques: - Free shipping - Free Premium -Sweepstakes Reasons: People can go online and enter their email and RECEIVE free gift. It’s attractive and will drive people to go online.

ONLINE EXCLUSIVE FREE SHIPPING and FREE GIFT GET YOURS

Enter your email to win a trip to Milan GO!

Tuesday, December 13, 2011

Target Audience: Women age 16- 40 Opportunity/Need/Problem Opportunity

Trade promotion Promotion Objective: to generate an immediate short-term sale increase Trade Promotion Technique: Off-invoice allowance Trade Deal: 20% discount of all sales during month of december 2011 only.

20% off all Simple December Pretty products 2011 ONLY NEW 2 in 1 mascara and liquid eyeliner

Tuesday, December 13, 2011