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INSTAGRAM MARKETING HACKS All About Instagram Marketing
WHAT IS INSTAGRAM?
A Social Media Platform for photos and video sharing and its a method for brands to showcase their culture, engage with customers and show off their products and services.
HISTORY OF INSTAGRAM
Instagram was founded by Kevin Systrom and Mike Krieger. launched on Oct. 6, 2010 in iOS and on April 3rd, 2012 in Android. Acquired by Facebook for $1 billion. Introduced video sharing in June 2013. Released Instagram Stories in August 2016. Launched Instagram IGTV in June 2018.
The most engaging platform
The photo-sharing app recently celebrated 1 billion
monthly active users. More importantly, these
users are incredibly engaged, with more than 60
percent logging in every single day.
MOTIVATIONAL I NSTAGRAM POSTS CROWD SOURCED I NSTAG RAM IMAGES
COMMON EXAMPLES OF INSTAGRAM POST
DAY IN THE LI FE I NSTAG RAM POSTS PRODUCT POSTS INFLUENCER I NSTAGRAM POSTS TUTORIAL POSTS VIDEO CONTENT
Best Advertising Platform
$4.5 BILLION MOBILE AD REVENUE GENERATED FROM INSTAGRAM ALONE
2.2% of Instagram users interact with an Ad while Facebook users interaction rate is 0.22%
33%
60% 18-29 YEARS OLD USE INSTAGRAM
30-49 YEARS OLD USE INSTAGRAM
18% 50-64 YEARS OLS USE INSTAGRAM
INSTAGRAM MARKETING STRATEGY
Instagram is like a gold mine for businesses of all shapes and sizes. From social selling to community building and beyond, Instagram is booming right now
MARKETING STRATEGY
DEFINE YOUR I NSTAG RAM GOALS AND MARKETING PURPOSE OPTIMIZE YOUR I NSTAGRAM PROFI LE FOR ENGAGEMENT CREATE CUSTOMER ENG AG I NG CONTENT PROMOTE YOUR I NSTAG RAM FOR THE LONG TERM ANALYZE CORRECTLY
DEFINE GOALS
Instagram marketing strategy start from your goals. Follow your favorite brands on Instagram, follow your competitors, analyze their strategy and user engagement tactics and then make a better strategy.
OPTIMIZING INSTAGRAM PROFILE
CREATE CUSTOMER ENGAGING CONTENT
people on Instagram like getting involved and want to be a part of something, it’s always a great idea to post not your own content, but content specifically created by your own customers.
Switch your account to instagram profile. Instagram business profiles have access to analytics to help you see how followers are interacting with your account.
PROMOTE YOUR INSTAGRAM FOR LONG TERM
Followers and customers don’t show up by accident. As a result, you need to put your Instagram front-andcenter across your other marketing channels.
promoting your Instagram also means showing up day after day. If you let your account gather cobwebs, you can’t be surprised when your engagement rate takes a dip.
Respond to followers. Engage with other accounts. Committing to Instagram means being an active participant on the platform.
Analyze Correctly
The important thing with Instagram marketing is that you’re always testing, learning, and optimising your content.
Using Instagram Insights you can gain a basic idea of what’s working and not working for your audience — take a look at our guide to Instagram Insights to find out what all the metrics mean.
Using Analytics you can easily keep on top of your best performing content and ultimately discover the perfect recipe for Instagram success.
Optimize your profile
Choose the right profile photo
Create visually compelling content
MARKETING TIPS Establish your brand’s “look” on Instagram Write great captions
Use hashtags wisely Engage
INSTAGRAM MARKETING TIPS
Don’t neglect Instagram Stories Try Instagram Shopping
Post at the right times
Try an influencer partnership
Optimize Your Profile
Instagram Bio
Username
In just 150 characters, your Instagram bio needs to make a great first impression
Up to 30 characters, included in search
Category A business feature that tells people what you’re all about without using up bio characters.
Call-to-action buttons Give Instagrammers a way to interact with you directly from your profile page.
Choose the right profile photo
For most brands, your Instagram profile photo should be your logo. This helps provide credibility and allows visitors to see at a glance who you are
Your Instagram profile photo displays at 110 by 110 pixels, cropped to a circle with a 110 pixel diameter.
If your logo is a square, you’ll need to zoom out to make sure the whole thing shows within the circle
Create visually compelling content
Great photos are nice, but if they don’t tell a story, or get viewers excited, they’re not going to help you use Instagram for marketing. BEHIND-THE-SCENES POSTS
Give followers a look at your office, your storefront, or your manufacturing process.
INSTRUCTIONAL POSTS
Teaching followers how to achieve a goal is about as compelling as it gets.
QUOTES AND TEXT-BASED IMAGES
Play with text to create visually interesting content with no photos required. VIDEOS
The maximum length of a video post on Instagram is 60 seconds, but you can go much longer with IGTV.
CREATE AN I NSTAGRAM AESTHETIC
color influences buying decisions and brand recognition.
ESTABLISH YOUR CONSISTENT COLOR THEME
BRAND’S “LOOK” ON INSTAGRAM
The photos have a consistent color scheme, look, and feel. They’re immediately identifiable.
LIGHTROOM PRESETS
One easy way to achieve this kind of consistency is to use Lightroom presets
WRITE GREAT CAPTIONS
Instagram captions can be up to 2,200 characters long, so you can use them for everything from a quick quip to detailed storytelling. people tend to scan captions rather than read them thoroughly, you want to get all the important information into those first two lines.
USE HASHTAGS WISELY
You can use up to 30 hashtags in an Instagram post We recommend using between five and nine hashtags per post. More than that can look like hashtag stuffing, a spammy tactic that turns followers off. Use relevant hashtags which can specify your niche.
ENGAGE CONSISTENTLY
Posting quality content is great, but if you ignore comments and never interact with any other profiles, you’ll have a lonely existence on the network.
At a minimum, respond to comments users post on your feed. But also seek out popular accounts in your niche, follow them, and like and comment on their posts. Make yourself visible in a non-promotional way
DON'T NEGLECT INSTAGRAM STORIES
Half of businesses on Instagram use Stories. And they’re getting great results: A third of the most viewed Stories are posted by businesses. Instagram Stories disappear after just 24 hours. Followers expect them to be more real and raw than your curated Instagram feed. The best ways to use Instagram Stories for businessTell a story Get interactive Aim for personal connection Use a call to action Be consistent
TRY INSTAGRAM SHOPPING
It’s easy to set up shoppable Instagram posts and Stories. Why bother? Simple: 130 million Instagram users tap on shopping posts every month.
HERE ARE THE BEST TIMES TO POST FOR EACH INDUSTRY WE ANALYZED: TRAVEL AND TOURISM: FRIDAY, 9 A.M. TO 1 P.M. MEDIA AND ENTERTAINMENT: TUESDAY AND THURSDAY, 12 TO 3 P.M. FOOD AND BEVERAGE: FRIDAY, 12 P.M. RETAIL: TUESDAY, THURSDAY, AND FRIDAY, 12 P.M. PROFESSIONAL SERVICES: TUESDAY, WEDNESDAY, AND FRIDAY, 9 OR 10 A.M. NON-PROFIT: TUESDAY, 10 A.M. OR 4 P.M. NON-RETAIL E-COMMERCE: THURSDAY, 4 OR 9 P.M. PHARMA AND HEALTHCARE: WEDNESDAY AND SUNDAY, 9 A.M. PERSONAL CARE: THURSDAY AND FRIDAY, 1, 2, OR 3 P.M. TECHNOLOGY: MONDAY AND TUESDAY, 2 P.M. EDUCATION: THURSDAY, 4 OR 5 P.M.
POST AT THE RIGHT TIME WE ANALYZED 258,956 POSTS FROM 11 DIFFERENT INDUSTRIES AND FOUND THAT THERE REALLY IS A BEST TIME TO POST
INFLUENCER MARKETING IS BEST
Working with an influencer can help to build your credibility while exposing your brand to a new audience. One easy way to get started with influencer marketing on Instagram is to host an Instagram takeover.
8 BEST INSTAGRAM MARKETING TOOLS 2019 Instagram allows users to run ads and reach out to influencers, it can be difficult to get your anticipated results without the suitable tools.
HOOTSUITE
Hootsuite has a free and Paid Packages starting at $19 a month. It’s an ideal Instagram marketing tool for scheduling, publishing and analyzing posts. BUFFER
TOOLS
Buffer is well known as a wonderful social media tool for Twitter and Facebook, but it can also help you to schedule and plan your Instagram posts in advance. INSTAHERO
Gather heaps of Followers, Likes, Views, and CommentsTrusted by more than 120 000 happy Instagram users backed with thousands of great reviews
CANVA You can use this tool to create stunning images both for your Instagram feed and in your posts. When it comes to creating stories, Canva is the tool for the work
ICONOSQUARE Iconosquare gives you insights into your followers and likes as well as providing you with particular info about the location of your followers and more importantly their influence on social media.
SPROUT SOCI AL Sprout Social’s Instagram analytics offers detailed analytics about your brand that helps you to monitor your performance. Sprout Social offers tools for tracking #hashtags and comments.
LATER This tool is equipped with multiple features for preparing your campaigns as well as exploring #hashtags and sharing of User Generated Content.
CONTACT INFORMATION How to get in touch with us
EMAIL ADDRESS contact@ipmedia.in PHONE NUMBER 7531024558