Cisco Live! LA 2016 November 07-10, 2016 Summary For Cisco Live Cancun, we had invited 29 media – 34 journalists – from 5 countries: Argentina, Brazil, Colombia, Mexico and Venezuela. They come from Business, Technology, Trade and Channels publications and due to their scope we were able to cover all Latin America. Within the invitees we have two news agencies: EFE and Notimex that helped us in the reproduction of the information, as well as 7 of the journalists were editors or general directors of the publications. We had two announcements: Cisco Cloud Index, and Cisco Meraki Dashboard in Spanish. This information was complemented with meetings with Alison Gleeson, Kevin Bandy and Jordi Botifoll as well as presentations on Cisco NetAcad, Digitization, Education solutions, and Architectures. Additionally 92 one-to-one interviews were done by the journalists in the three days. The information was complemented with 7 blogs published in The Americas Network. Currently we have 128 feature articles and 88 syndicated or reproduced articles giving us a total of 216 clips and it is expected to have a couple more in the following weeks. It is important to highlight full TV program broadcasted in Mexico focused just on Cisco Live, as well as the broadcast done by El Financiero on their online channel through Facebook that had over 25K viewers. The tone of the articles are positive and focused on the digitization message and the opportunity that represents in all areas, from partners to users.
Notable Quotes
“We are delivering a solution to a market that needs elements for Digital Transformation through our partners” Gerardo Toussaint – ITWare Latam (Argentina), 9th November “We must find the differentiator to start working in Argentina ... in the country, connectivity has grown a lot, but it is still a priority to improve” Juan Pablo Estévez – Convergencia Latina (Argentina), 10th November “Especially in our region we have a great asset, which is the large number of young people who can be part of the innovation. When I use this concept, I do not mean just developing things that remain in a school, but to become solutions to problems that are put into practice, so we must stimulate the collaboration of academia and business” Jordi Botifoll – TyN (Argentina), 10th November “For us the digitalization of the economy is the fourth industrial revolution: Thousands of connected devices that generate very useful information to offer transformational opportunities in several areas” Jordi Botifoll – ITWare Latam (Argentina), 10th November