CLOUD-BASED PIONEER OF DISTRIBUTION MANAGEMENT SYSTEM SOLUTION
COMPANY
DMSpro PROFILE
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Open letter Welcome, In the context of severe competition nowadays, increasing the product coverage and ensuring its availability in order to serve consumers anytime, anywhere are necessary not only to enhance manufacturers’ competiveness, but also to significantly increase the profitability, and contribute to their sustainable growth. To achieve such objectives, manufacturers are expanding their distribution network continuously, building professional sales force and also investing in effective and strong management solutions. It is proven by experience of many businesses that the expanding in scale while lacking a strict management system could lead to waste, adverse situations and loss of business opportunities. Understanding the concerns above, DMSpro, with a wealth of experience in software production & software solutions, has developed a modified Distribution Management System (DMS) solution. Such solution succeeds the elite practices in the world, while adding appropriate and suitable functions for the specific market of each country in the region, so that it can serve the need to control sales activities and capture market demand visually in real time. This solution can help the top management to tightly control the flow of cash and products, to outlets, meanwhile ensuring all steps of sales process are conducted fully and correctly by each salesman, especially the method of approaching and nurturing relationship with customers. Thereby, the management team can access the synthesized reports with authentication data in real time to accelerate and enhance data-driven decision making. In the spirit of "Nothing is impossible", we are always ready to accompany businesses on the road to conquer the challenging market. DMSpro would like to sincerely thank the Clients and Partners who trust and cooperate with us during the past years. We commit to deliver an "Outstanding Service" beyond expectations to meet Clients’ needs.
Best regards,
Peter Pham CEO - DMSpro
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EXECUTIVE SUMMARY DMSpro Legal name: DMSpro Joint Stock Company Abbreviation: DMSpro JSC Company Code: 0311824056 Head Office: 16th floor, Blue Sky Tower, 1 Bach Dang Str., Ward 2, Tan Binh Dist., HCM City, Viet Nam. Tel: (+84) 8 3547 0606 Fax: (+84) 8 3547 0260
Ho Chi Minh Support Center: B6 Bach Dang Str., Ward 2, Tan Binh Dist., HCM City, Viet Nam. Tel: (+84) 8 3547 0606 Fax: (+84) 8 3547 0260
Ha Noi Support Center: 12th floor, Viet Nam Thong Tan Xa Building, 79 Ly Thuong Kiet Str., Hoan Kiem Dist., Ha Noi, Viet Nam. Tel: (+84) 4 3513 0606 Fax: (+84) 4 3513 0909
Da Nang Support Center: 3rd Floor, Savico Building, 66 Vo Van Tan Str., Chinh Gian W., Thanh Khe Dist., Da Nang City, Viet Nam. Tel: (+84) 511 383 0606 Fax: (+84) 511 374 9283
Website: http://www.dmspro.vn Email: info@dmspro.vn
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TABLE OF CONTENTS 6 .......Introduction 7 .......Partners 8 .......Challenges in Distribution Management 9 .......DMS Solutions 10 ..............System Introduction 11 ..............SFA 12 ..............eRoute 13 ..............Visibility 14 ..............VMI 15 ..............eCalendar 16 .......Key Clients 18 ..............THP 18 ..............Samsung 18 ..............THFC 19 ..............P&G 19 ..............Pinaco 19 ..............Nhat Nhat Pharmaceutical 20 .......Flexible Investment Methods 20 .......Flexible Service Packages 21 .......Main Functions 22 .......Awards
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INTRODUCTION Founded in 2011 in Viet Nam, DMSpro is a cloudbased pioneer in Distribution Management System (DMS). Our team of experts are the most experience in DMS Solutions in Viet Nam and South East Asia (have been in DMS projects in P&G, Unilever, Vinamilk, Johnson&Johnson, Samsung, Tan Hiep Phat Beverage Group etc.) with deep insight and various implementation experience. Leveraging leading technology platform, we are confident of delivering high quality products and services in order to help emerging companies and prestigious corporations accelerate their business through IT solutions. Trusted by leading manufacturers such as Samsung, P&G, Tan Hiep Phat Beverage Group, TH True Milk, Pinaco, etc., DMSpro is among top choices for companies that interested in DMS system. DMSpro is a Gold Certified Partner of Acumatica, which is the fastest-growing provider of highly customizable, cloud-based ERP applications for small and mid-size businesses. With considerable experience in Distribution Management System (DMS), DMSpro is expanding to become the leading DMS solutions provider in Asia.
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PARTNERS
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?
CHALLENGES
IN DISTRIBUTION MANAGEMENT
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DISTRIBUTOR ❶ Inventory cost? ❷ Inventory Management? ❸ Order with exact SKU from
manufacturer? MANUFACTURER
❶ Understand market demand
in real time?
❷ Collect reliable sales figures? ❸ Minimize sales & marketing cost? ❹ Manage Inventory at Distributors /
Outlets?
SALES FORCE ❶ Market coverage? ❷ Optimize sales routes? ❸ Optimize sales performance? ❹ Sales process & disciplines compliance?
TECHNOLOGY
❶ Security? ❷ Reasonable price? ❸ Access data from anywhere
via any devices?
❹ Stably serve many users at the
same time?
SOLUTION FOR
DISTRIBUTION MANAGEMENT
D M S
istribution
anagement
ystem
CoreDMS
is the system of centralization and real-time visibility to help Manufacturer and Distributor streamline data throughout the end-to-end supply chain, from manufacturer to each retailer. Subsequently, they will gain control, efficiency and profitability.
Security ❶ Secured hardware. ❷ Secured data link. ❸ Secured at storage level. ❹ Secured approach. ❺ Secured at database level. ❻ Secured at application level.
Based
on cloud computing technology, CoreDMS of DMSpro is a modern approach to renew and create step-change in distribution management.
Advantages
of Distribution Management System include: Fast setup and install; Low IT cost; Mobile compatibility; Unlimited user licensing; Continuous addition of new capabilities.
Performance ❶ Guarantee similar access. ❷ Access speed is maintained as same as local access speed. ❸ Process many transactions at a time.
DMS solutions include: Core DMS, SFA, Visibility, eRoute and eCalendar.
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SYSTEM INTRODUCTION
DMS SYSTEM OF DMSpro A cloud-based DMS solution on ERP-flatform to transform your distribution management, gain full visibility in real time while enhance profitability.
CLOUD DMS Manufacturer
Distributor
eRoute
Internet/3G ERP Integration
Sales Route Management
Internet/3G
Visibility
SFA
Manage with pictures
Sales Force Automation
CORE DMS
Sales Supervisor
Distributor management
Internet/3G
VMI
eCalendar
Salesman
Internet/3G
Schedule Management
Vendor Manage Inventory
All Data is owned by Manufacturer.
CORE
CORE
REPORT
DMS FOUNDATION WITH INTERNATIONAL STANDARDS
The Core of DMSpro is designed according to International Standards. Every business processes (Sales, Inventory management, Promotion, etc.) are built closely to ensure logical data storage and help managers control throughout the whole process.
BASELINE PO SO IN AR AP VMI TMK KPI
KEY BENEFITS Ensure Sales Compliance Reinforce data integrity, re-shape sales behaviors.
Full Visibility Control Bring real-time visibility of market, distributors, sales force and outlet display.
Flexibility Responsive, friendly Web-based platform. Access from Operational Efficiency anywhere. Customizable user interface. Unlimited Reduction of manual paperwork, fewer human errors, faster data entry. Speed up decision making process. user. Streamline Communication Transform Sales Force Optimize sales force efficiency. Upgrade sales force Throughout connection among sales team. Integrate with ERP to be more accurate in forecasting. execution. Page 10/24
SFA
SALES FORCE AUTOMATION Automate & streamline field processes, improve coverage & call frequencies, minimize time-spent on low-value administrative activities.
Open-day information
Visit
Order / Visit info Cloud DMS Server
KEY BENEFITS Ensure Sales Compliance Reinforce data integrity, re-shape sales behaviors into standard. Transform Sales Force Optimize sales force efficiency / effectiveness, minimize low-valued manual works. Upgrade sales force execution into world-class standard. Real-Time Visibility Bring real-time visibility into market conditions, distributor performance, sales force operation and product display at outlets. Operational Efficiency Significant reduction of manual paperwork effort, fewer human error, faster data entry. Streamline Communication Easy connect among sales team through instant messages via Internet connection.
Order / Visit info Salesman Visit outlets
Outlet Visual management
FUNCTION Today visit plan: Auto generate order and frequency of visit plan by each sale representative. Today visit plan is synchronized with planned MCP. Salesman has to be at the right planned outlet to perform sales process. Suggested Order Provide suggested orders based on historical data, support salesmen to for Outlets: overcome retailers / outlet owners' defense. Trade Promotion: Reinforce salesmen to present trade promotion program to retailers / outlet owners, ensure promotion items reach targeted customer. Outlet inventory: Support stocks audit at outlets, multiple options: full-count or by specified SKUs. Merchandising: Reinforce salesmen to perform merchandising tasks. Display/POSM: Capture product display in real-time, support display program activities. Control POSM, especially high value POSM such as sign-up, scoring, incentives, etc. Presentation: Show official commercial ads, advertising images to persuade store/ outlet owners without the need for print materials. Feedback: Collect outlet feedback for marketing department in real time. Instant Easily connect with members in sales team to catch up on changes in communication: sales / promotion information.
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eRoute
SALES ROUTE MANAGEMENT
Live call validation & staff presence compliance through GPS, acquire team compliance and MCP efficiency.
Sales Supervisor o Manage Salemen & sales result.
HO o Manage entire sales force. o Manage sales result. o Efficient MCP. o Gain sales force's compliance.
Salesman o Visit outlets.
eRoute
KEY BENEFITS Ensure Sales Compliance Visualize the location, visit sequence and visit results of each salesman in real-time, so that sales supervisors can monitor and support daily sales activities. Acquire team compliance and MCP efficiency. Full Visibility Control Bring real-time visibility into working calendar of sale lines. Visualize salesmen capability to conduct training plan accordingly for each individual. Page 12/24
FUNCTION Sales tracking: Track salesmen compliance throughout sales route. Drive them to focus on approved route plan. Update sales Update sales result of each salesman in real time, then support or give result: training accordingly. Optimize sales Assist management team to plan, modify & optimize sales routes. routes:
Visibility
VISUAL MANAGEMENT Capture and submit photo in real-time, bring insights into product display, in-store execution, merchandising, POSM and market coverage benchmarking with other competitors.
Cloud DMS Server
Salesman Visit outlets
Outlet Visual management
Capture outlet pictures
KEY BENEFITS Real-Time Visibility Bring real-time visibility into market conditions, distributor performance, sales force operation and product display at outlets.
o Manage salesmen's performance via pictures. o Collect product display information. o POSM management. o Client's market coverage benchmarking with competitors in the same category.
Ensure Sales Compliance Update product availability status and product display at each outlet via real-time images. Market Insight This is a valuable source for marketers to evaluate consumer support of the products / campaign by specific channel / distributor / region. Control POSM Protect investment for distribution channels, especially high value POSM, manage POSM maintenance schedule, prevent misused POSM.
FUNCTION Sales compliance: Track sales force compliance via real-time image of outlets, compare outlet photos of current visit vs. prior visits. Merchandising: Supervise merchandising quality via pictures in real time, live-field update, bring convenience to market analysis and accelerate response toward competitors’ marketing program. POSM: Control POSM status via content of image sent from SFA and/or bar code. Market Coverage Record product coverage of the client, benchmarking with competitors measurement: via images sent from SFA (Numeric Distribution). Page 13/24
VMI
VENDOR MANAGED INVENTORY Manage distributor sales orders, track inventory, fill orders, improve purchasing, and provide customer support from anywhere.
VENDOR MANAGEMENT INVENTORY (VMI) CHART & FUNCTION Cloud DMSpro Server
Manufacturer
Distributor
KEY BENEFITS Faster Order Fulfillment Shorten delivery time by automated sales order processing and shipping order generation. Faster Data Entry, Fewer Errors Predictive entry and flexible screen layouts will reduce time spent on entering data. Accounts, sub-accounts, payment terms, and discounts are set default for each vendor to reduce errors. Accelerate Decision-making Easily access historical information such as analysis reports and dashboards to forecast and receive insights. As a result, decision-making will be faster and well founded. Accessible From Anywhere Access 100% of the distribution features from anywhere using any popular web-browser. Page 14/24
Send order configuration Generate RPO (Recommended Purchase Order)
Information of: Inventory status. Average sell-out running rate. Monthly sell-out target. Delivery schedule. Allocation.
Sales Confirmation
Payment
Delivery/Shipment
Receipt
FUNCTION Inventory Monitor with real-time access to available inventory, Management: inventory in transit, reorder quantities, and inventory costs . Sales & Automatically generate, process and save all orders into Purchase Order system. Management: Multiple Valuate inventory using standard cost, moving average, valuation FIFO, and item specific methods. Select a different methods: valuation method for each inventory item. Make direct adjustments to cost and physical inventory count using report and inquiry screens. Inventory lot Track inventory by lot or serial number. Lot and serial and serial numbers can be assigned or entered manually when you numbering: receive, issue, or assemble inventory items. Serial numbers can be linked with item specific valuation methods.
eCalendar
WORK SCHEDULE MANAGEMENT Manage work plan of sales force at every levels, and reduce time for manual process. Manage performance of each employee by Skills Radar Chart and create training schedule accordingly for each person.
Submit
HO o Approve / Cancel report / work schedule
Approve / Cancel
Sales Supervisor o Submit work schedule / report
eCalendar
FUNCTION
KEY BENEFITS Improve Performance Digitalize and automate process to reduce manual works; evaluate salesmen performance; optimize sales routes.
Sales Supervisor: Allow sales supervisor to generate / upload work schedule including: - Meeting with salesmen. - On -leave. - Weekly work schedule must be approved by Sales Supervisor / Manager. - Roll call report. Manage work schedule: Manage and approve work schedules of different sales force levels. Reduce time of manual report for managers. Skill performance chart: Automatically update skill performance chart of each salesman. Page 15/24
KEY CUSTOMERS
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“ “ “ “
With DMS solution developed by DMSpro on top of Acumatica, at the headquarters we now have exact knowledge of all daily sales activities on the field and real-time information including product display at hundreds of thousands of outlets nationwide. Via online system, we also prevented any possible “data cooking”. Real-time visibility into daily business activities and timely business data now empowers every decision – from tactical ones on seasonal promotions to strategic decisions to extend market coverage.
” ” ” ”
Dr. Tran Qui Thanh | CEO | Tan Hiep Phat
…We are very impressed with DMSpro solution and also Acumatica - the cloud ERP technology as well. This solution completely meets and satisfies our demand and requirements for business process.
Mr. Thai Phan Tien | IT Director | Samsung
We are totally pleased with the quality of DMSpro's services and solutions. They not only help me & sales team to work more efficiently, but also create momentum for our company's sustainable development. In my opinion, DMSpro's Distribution Management System on Cloud-based Mobile Technology in combination is an optimal and smart choice for businesses.
Mr. Nguyen Quang Phi Tin | National Sales Director, TH Milk
We have many reporting requirements. Now we’re able to easily give management the latest information—daily, weekly, monthly.
Mr. Huynh Phu Hien | IT Manager | TH Milk Page 17/24
Tan Hiep Phat Group
Leading beverage manufacturer in Viet Nam with 4000 employees, nationwide distribution system, trillions VND of annual revenue, average output growth from 2007 to 2010 is 40%. Tan Hiep Phat Group continuously stays on top in Viet Nam and is reaching to international markets. Solution before DMSpro: Decentralized Microsoft Dynamics. Key results with DMSpro: - Gain real-time visibility, speed up decision making. - Enhanced operational efficiency. - Increase control over sales force. - Increase control over product display. - Streamline communication across distributors and manufacturer.
Samsung Viet Nam
Samsung is one of the world's leading manufacturers in electronic and smart appliances. Samsung is very well known for their smart phones, tablets, audio & video equipment, and electronic household appliances. Particularly in Vietnam, Samsung has been performing very well and developing ceaselessly. Key results being deployed with DMSpro: - Enhanced operational efficiency. - Increase control over sales force. - Streamline communication across Sales team/distributor. - Greater Price protection.
THFC Joint Stock Company (TH True Milk)
Leading fresh milk and dairy manufacturer. Solution before DMSpro: Decentralized Zed-sales (India). Key results with DMSpro: - Transformed sales force execution. - More accurate sales forecast, better production planning. - Real-time visibility in to market conditions. - Streamline communication across distributors and manufacturer. - Greater control over mobile sales force.
To accompany the increasing complexity of distribution system, DMSpro has constantly supported, consulted clients about technical innovations and processes, helped companies to manage their business comprehensively while improving distribution systems according to international standards. Page 18/24
Procter & Gamble
One of the biggest FMCG companies in the world with worldwide brands worth up to 26 billion-dollar. In Viet Nam, P&G is the market leader in many categories: personal care, fabric and home care, beauty care, baby care, etc. DMSpro was trusted for the role of exclusive contractor for system maintenance and support end-users from 2012. The corporation with DMSpro is recognized as one of the most noticable improvements of P&G Vietnam within the region. Some key results with DMSpro: - Consult requirements, support implementation and sales force automation (SFA). - Deploy and support General Distribution Management (D-ERP). - Consult and build system for generating distributor performance report. - Consult and analyze requirements to build new managing system for distributors (NG-ERP). - Consult, deploy and support system for supervising compliance and improving sales force efficiency.
Dry Cell & Storage Battery Joint Stock Company (PINACO)
PINACO is the leading battery manufacturer in Vietnam with four main production facilities and over 1400 employees. PINACO's nationwide distribution network has more than 200 distributors, support centers and warranty service shops. Key results being deployed with DMSpro: - The DMS system deployed by DMSpro can flexibly adapt to Pinaco's business model (with special Warranty Management Model). - Nationwide Distribution Management System with real-time update.
Nhat Nhat Pharmaceutical Limited Company
One of the biggest traditional medicine companies in Vietnam, with the vision of collecting, researching, manufacturing, extensive marketing & commercializing the most advanced traditional remedies, eastern medicine 2nd generation of Vietnam. Solution before DMSpro: Manual control with simple accounting and inventory management method. Inventory data of Nhat Nhat Account and Distributors is not centralized. Key results being deployed with DMSpro: - Manage and optimize distribution system in particular pharmaceutical market. - Use tools to gradually professionalize working process of sales force. - Controlling pharmaceutical market information in real time. - Centralized management system & optimized communication between Nhat Nhat, partners, distributors and sales force.
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FLEXIBLE INVESTMENT METHODS On-Premise
S.o.P
SaaS
Permanent license
Subscription-On-Premise
Software as a Service
Business Essential
Business Efficiency
Business Transformation
Business Excellency
Business Essential
Business Efficiency
Business Transformation
Business Excellency
SUPPLIER'S CHALLENGES
Business Essential w/o PDA
DMSpro provide flexible service packages including Business Essential w/o PDA, Business Essential, Business Efficiency, Business Transformation and Business Excellency, suitable for various company with different size and business model.
Business Essential w/o PDA
FLEXIBLE SERVICE PACKAGES
Distributors who use Excel / Email to order / make report encounter problems: 1) Data entry errors. 2) Unsynced master data among distributors. 3) Time-consuming reporting process. Have not persuaded distributors to invest labors and facilities to operate DMS of suppliers. Distributors and suppliers need tools to effectively manage the business (input, output, inventory, debts,...). Suppliers need tools to improve the performance of salesman. Suppliers need tools to evaluate compliance and effectiveness of the sales team in the field. Suppliers need to update information at outlet level. Suppliers need to evaluate effectiveness of outlets' product display. Suppliers need to evaluate effectiveness of key outlets' POSM investment. Suppliers need to manage salesforce's performance. Distributors need to manage throughoutly their DMSs (traditional, modern and key accounts channel).
BENEFITS Intelligent report system at C-level enables easy business analization and strategic decisions making. Manage and improve product display and POSM. Provide visual, prompt and accurate information. Enable rapid decision-making for managers. Review the products coverage includes the competitors products Optimize sales route. Define list of covered actual customers to reorganize market structure. Evaluate sales force's actual performance to make adjustment accordingly. Reduce sales force's paperwork. Detailed data of outlets, product and sales force. Centralized data helps generate reports faster, accelerate decision-making process. Record salesmen's sales result. Manage inventories of Distributors.
*
With Business Essential w/o PDA, Business Essential vĂ Business Efficiency, Distributors do not need to interact with the system or do but at the least complicating level.
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MAIN FUNCTIONS BUSINESS INTELLIGENCE
Business Intelligence
- Intelligent report system at C-level enables easy business analization and strategic decisions making.
POSM management MARKETING MANAGEMENT
- Point of Sales Material (POSM) management at key outlets. - POSM improvement.
Display management
- Manage, evaluate & improve outlets' product display.
Accounting management FINANCE - Manage effectively business in general and finance material (in-out, MANAGEMENT inventory, dept, etc.) SALES SUPERVISOR MANAGEMENT
eCalendar
- Synchronized data between supplier, distributors & sales forces according to their levels in authorization. - Standardized communication between supplier and distributors. - Improve & optimize sales force management.
Visibility VISUAL MANAGEMENT
Capture and upload pictures promptly to: - Manage product display & POSM at outlets. - Run inventory management & outlet care. - Evaluate supplier's product coverage on shelves with competitors'. - Have visual information & speed up decision making.
eRoute SALESMAN MANAGEMENT
- Manage & optimize sales route. - Evaluate salesmen's compliance and performance. - Shape customers' coverage. - Real-time & accurate report from outlets.
KPI Management
- Manage & evaluate salesmen's performance.
PROMOTION Trade promotion management MANAGEMENT - Promotion campaign management (Remind salesmen to promote
campaigns to outlets. Make sure the campaign reach target customers.)
SALES FORCE SFA Force Automation & Management. AUTOMATION -- Sales Reduce paperworks. HO report - Make reports faster, accelerate decision-making process. REPORT MANAGEMENT Distributor report - Generate reports based on centralized data.
Sales management
- Record sales result of each salesman.
Inventory management
- Real-time inventory management with detail information of each storage: Ready-to-sell, On-Deliver, On-Order & In-Stock-Value.
DISTRIBUTOR Purchasing MANAGEMENT - Optimized & automated purchasing procedure. Reduce purchasing fee & keep delivery process stable.
System administration - Manage the entire system.
Master data
Business Excellency
Business Transformation
Business Efficiency
Business Essential
Business Essential w/o PDA
- Synchronize master data between distributors. - Error-free data input.
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Awards With great effort and professional qualification, DMSpro has built up customer trust and achieve speficic success. Those prices are the result of a team including not only DMSpro-ers, but also dedicated partners and precious clients. For DMSpro-ers, achieved awards are not only our pride, but also the motivation to try harder and become an international trusted provider of distribution management system who bring success to every clients.
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Outstanding Achievement 2013
Trailblazer Award 2014
Sao Khue 2015
International Award for Successful Partner of the Year. DMSpro has creatively improved the solutions to adapt to complex demand of leading clients.
International Award for Partner of the Year who gains success in new market. DMSpro has become professional DMS Solution Provider in South East Asia.
The most honorable Award in Software & IT business of Viet Nam. Three services of DMSpro achieved Sao Khue 2015 including AiM, Visibility and Eroute, all reached 4/5 star.
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_______________________________________________________________________________________ _______________________________________________________________________________________ _______________________________________________________________________________________
Our mission is to become a dedicated partner, who helps _______________________________________________________________________________________ clients to achieve their goal in business management and, step by step, write down their success stories. _______________________________________________________________________________________ __ _______________________________________________________________________________________ Peter Pham, CEO, DMSpro _______________________________________________________________________________________
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16th floor, Blue Sky Tower, 1 Bach Dang street, Ward 2, Tan Binh District, Ho Chi Minh City Tel: (+84) 8 3547 0606 Fax: (+84) 8 3547 0260 Website: http://www.dmspro.vn. Email: info@dmspro.vn
Ho Chi Minh | Support Center: B6 Bach Dang Str., Ward 2, Tân Binh District, Ho Chi Minh City. (+84) 8 3547 0606 (+84) 8 3547 0260
Ha Noi | Support Center: 12th floor, Viet Nam Thong Tan Xa Building, 79 Ly Thuong Kiet Str., Hoan Kiem Dist., Ha Noi. (+84) 4 3513 0606 (+84) 4 3513 0909
Da Nang | Support Center: 3rd fl. Savico Building, 66 Vo Van Tan, Chinh Gian ward, Thanh Khe District, Da Nang. (+84) 511 383 0606 (+84) 511 374 9283