Graphic Design & Digital Marketing
Dmitry
Golovsky
Work History 2013-Present Graduate Management Admission Council Graphic Design Intern Provide digital and print solutions to market to students and business school professionals. 2012-2013 William T. Clothiers Digital Marketer Design and distribute marketing materials using mass distribution systems to acquire clients in need of high end men’s suits, dress shirts and ties
Education Graduate 2014 George Mason University Art and Visual Technology Major (Graphic Design) Entrepreneurship Minor
Entrepreneurship 2008-2011 Think Dream Evolve (Apparel and Design) Create custom apparel as well as develop lines for the seasons. In charge of design, production, and distribution of clothing to stores in Virginia, North Carolina, and Maryland.
Personal Statement The combination of the arts and business is what drove Dmitry Golovsky to Graphic Design. As a High School student he started a clothing company and realized his passion for design, his desire to learn more about the field resulted in his switching his major. Design has allowed for Dmitry to add to his skills in marketing, a field he has been part of for seven years. Dmitry’s skills have been primarily used for promotion, however he has recently acquried a passion for the graphical display of information.
Clothing
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Logos
AT AT AS AS Application Application Trends Trends
Alumni Alumni Surveys Surveys
CR GS GS CR Graduate Graduate Surveys Surveys
PS PS
Prospective Prospective Students Students
Corporate Corporate Recruiters Recruiters
nsider GMAC
On the opposite page you see the form of design that got Dmitry into graphic design and through college. Dmitry’s interest in design began when he started a clothing company. He has designed shirts for clothing companies, school organizations, and bands. On this page you can find a variety of logos designed for business as well as a series of bugs designed for research reports.
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Print Ads
OFFICIAL REPORT A NEW WAY TO CONNECT WITH ALUMNI Improve you alumni relations by participating in our survey to gain insight into salary progression, key drivers of job satisfaction, future education needs, and more.
Interest in Entrepreneurship Specialization NEARLY
10,000
aspiring entrepreners looked to business schools to develop their skills in 2013
Top 5 Reasons - Aspiring Entrepreneurs Pursue a Graduate Management Degree
1
5
Increase my entrepreneurial opportunities
2
Develop general business skills
4
Develop skills to manage my business
3
Develop leadership skills
Increase opportunities for interesting work
Business School Prepered Entrepreneurs To: Contact Potential Customers Grow My Business Develop an Idea Develop Financial Projection Data for Classes of 2000 to 2012, all MBA and Graduate Management Master’s Program Types. See Figure 8 in the 2012 report for more details at gmac.com/alumniperspectives.
GMAT 考试为他 们打开了通往全球的机会之门
NEW! GMAC offers schools FREE survey services, including detailed reports and interactive tools, to learn what alumni deem important to benchmark with other schools. Sign up to participate in the Alumni Perspectives Survey at gmac.com/SurveySignUp. © 2013 Graduate Management Admission Council® (GMAC®) All rights reserved. The GMAC logo, the GMAT logo, GMAC®, GMAT®, and Graduate Management Admission Council® are registered trademarks of the Graduate Management Admission Council in the United States and other countries.
开启你的旅程，报名 GMAT 考试: cn.mba.com。
• The GMAT® exam is your best first step toward a career with impact. • Accepted by more than 5,800 business and management programs worldwide. • The GMAT is the test of choice by the world’s business leaders to get into the world’s leading business schools.
The makers of the GMAT® exam
• No other exam lets you showcase the skills that matter most in the classroom and in your career.
The ads on this page were used in magazines as well as in posters, The Graduate Management Admission Council has a great deal of customers in China, therefore it was required of Dmitry to design for other countries with different cultures and using different languages. The Book Series on the opposite page represents a series of documents designed for Military members planning on taking the GMAT exam. The Large book is a 20 page guide introduicing the members to the gmat. The other five guide provided more detailed information for memebers that have decided to go to business school.
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Book Series
OPERATION MBA
MILITARY MBA GUIDE
Building on Your Military Experience for Career Success
AN INTRODUCTION TO THE GMAT
SECTION
1
Benjamin Faw Captain, US Army Harvard Business School
mba.com
MILITARY MBA GUIDE APPLICATION PREPERATION
SECTION mba.com
2
mba.com
MILITARY MBA GUIDE TOP MISTAKES VETERANS MAKE
SECTION
5
MILITARY MBA GUIDE
MILITARY MBA GUIDE
NETWORKING
INTERVIEWS
SECTION
SECTION
mba.com
mba.com
4
3
mba.com
4
Social Media
These Ads above were designed in a series of eight in order to promote several new programs provided by the Graduate Management Admission Council. They were designed in order to match the branding of the new website.
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Your Personal Trainer For Business School
This project is part of a series designed for the Graduate Management Admission Council Facebook page. Dmitry Golovsky researched the methods of its competitors in this realm of marketing and discovered that it tends to be more light harted. This is part of a large facebook marketing campaign developed by Dmitry Golovsky and a Copy writer at GMAC.
Infographics
79 3.9/5 3.8/5 Te
ll a
s?
Who’s Comme nt
77%
132
attendees
of
/5
n aluatio al Ev ner e G
4.2 4.0 4.4
Overall Opportunity Opportunity quality to learn to network new things Top C onc u
s ession nt S rre
1. Managing a portfolio of programs for strategic and financial success 2. The skills employers seek from MBA graduates. 3. Branding your business school portfolio (II) 4. Moving to a talent management paradigm: aligning admissions, Programming, and career services.
%
eague? Coll
Leadership Conference Comments
said they would definitely recommend the conference to a colleague
Speakers
Workshops
/5
Content
3.9
s From an Attende Word e
“Innovations at my school came from concepts presented at GMAC conferences. A key factor in my success has been GMAC conferences and interactions with my colleagues through GMAC.”
Above you can find a small group of infographics that were designed for the Graduate Management Admission Council. These items were used for the web as well as for print in a conference brochure and posters presented to several thousand atendees. On the opposite page you wil find a series of Infographics designed to promote the business school attendence in different areas of the world. The final series included fourteen different infographics that represented statistics of 10 major cities and four countiries besides the US.
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Dmitry
Dmitry Golovsky
757-754-5612
Golovsky
dgolovsky@gmail.com