Direct Marketing Magazine April 2017

Page 1

12 DRTV ❱

How digital ushered in a new age of DRTV

15 ❱ 20 Sector Fulfillment Shopping Report: Lettershops lessons learned from ❱

2016

PM 4 0 0 5 0 8 0 3

vol. 30 • No. 4 • April 2017

The Authority on Data-Driven Engagement & Operations

How TELUS achieved a unified view of their customers ❱ 8 TELUS Customer Insight team members (from left to right): Parikshit Ralhan, Shannan Davis, Iain Gledhill, Erin Rouchotas and Imanuel Muller.

Make the move to mobile analytics Data. Analytics. Insights. Results.

environicsanalytics.com

Gary Tannyan

Customer personas


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