Direct Marketing Magazine December 2016

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6

The price of loyalty Customers can put a price tag on their data; what does this mean for marketers?

12

In-store/ event marketing

22

Contact Management The Technology Issue

Experiential marketing insights from experts at FUSE, Yahoo and Ryerson PM 4 0 0 5 0 8 0 3

vol. 29 • No. 12 • December 2016

The Authority on Data-Driven Engagement & Operations

Harnessing the hyper-rewards of loyalty programs ❱ 8


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