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6
The price of loyalty Customers can put a price tag on their data; what does this mean for marketers?
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12
In-store/ event marketing
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22
Contact Management The Technology Issue
Experiential marketing insights from experts at FUSE, Yahoo and Ryerson PM 4 0 0 5 0 8 0 3
vol. 29 • No. 12 • December 2016
The Authority on Data-Driven Engagement & Operations
Harnessing the hyper-rewards of loyalty programs ❱ 8