DM Magazine May 2020

Page 1

4

Customer Experience: Is it Better to Optimize or Maximize?

18

Good Client Relation Management in a Crisis is Paramount

PM 4 0 0 5 0 8 0 3

VOL. 33 • NO. 5 • MAY 2020

THE AUTHORITY ON DATA-DRIVEN ENGAGEMENT & OPERATIONS

Customer Segmentation ❯❯

❯❯ 6

Consumer Trends in Online Retail Continue to Shift During the Coronavirus Pandemic ❯❯ 14

The Value of Integrated DRTV and Marketing Channels in the Era of COVID-19 ❯❯ 16

How Marketers Have Responded to COVID-19

8

Seeing Canada All New PRIZM System Identifies the Nation’s 67 Distinct Lifestyles


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.