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Customer Experience: Is it Better to Optimize or Maximize?
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18
Good Client Relation Management in a Crisis is Paramount
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VOL. 33 • NO. 5 • MAY 2020
THE AUTHORITY ON DATA-DRIVEN ENGAGEMENT & OPERATIONS
Customer Segmentation ❯❯
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Consumer Trends in Online Retail Continue to Shift During the Coronavirus Pandemic ❯❯ 14
The Value of Integrated DRTV and Marketing Channels in the Era of COVID-19 ❯❯ 16
How Marketers Have Responded to COVID-19
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Seeing Canada All New PRIZM System Identifies the Nation’s 67 Distinct Lifestyles