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6
Fundraisers’ attribution problem
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18
Tapping into the minds of Canadian e-commerce marketers
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26
Four steps to better donor segmentation
PM 4 0 0 5 0 8 0 3
vol. 30 • No. 10 • November 2017
The Authority on Data-Driven Engagement & Operations
Fundraising ❱ 10
Inside the hearts and minds of your donors
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