TotalFinance Media & Content for & Read by Canada’s Financial Executives
Taking Your Message to the Key Executives in Finance
Treasury Operations
CFO
Capital & Investment Payments & eCommerce
Lease & Finance
Credit & Collections
Back Office & Technology
AR/AP/Billing
Customer Service
Marketing
Digital / Research / Email / Live Event / Social Media / Print & Custom Content
2016 Media Kit
NEW FOR
2016
Lloydmedia Inc
Reach Elite, Data-Driven Marketers And Top-Level Financial Executives Our magazines are must-reads for key executives in core corporate competencies. Can you help our readers: Create a strong financial structure and healthy economic ecosystem to ensure capital and cash flow keep their engines running?
the magazine of transactions, cards & eBpp in canada
wallet wars
Determine who their customers should be, how they can reach them most effectively, and how they can turn datadriven marketing into profitable sales?
why everyoNe is fightiNg for coNtrol of this maN’s deBit traNsactioNs
a caNadiaN chip & piN primer how the cPa is Paving the way For Pinless debit the greening of Bill payment
Build efficient and effective financial systems to enhance payments and billings between their companies and their customers and vendors?
spotlight: mobile Payments
Convert all the data and information they collect from every contact point into tangible benefits that increase revenue and reduce costs? Equip their companies with the tools, technology, systems and hardware needed to manage their operations, to create new services or products, and deliver them to their market? Manage their customers with smoothly functioning support departments that are properly staffed and equipped to solve problems, foster loyalty and retain customers? Make any or every step in that chain better, faster, cheaper, and more profitable?
PR
Q1 SPRING 2014 • Canada’s Independent Magazine
FINANCIAL S
EM
IE
R
IS
SU
E
Payables | Receivables | Collections | Data | P-Cards | ECM | Technology
Tap into the ecosystem at the points that drive your campaigns. Choose markets that engage your best prospects. Select the channels that address your strategy and tactics.
7 Reasons To Automate Accounts Payable Working With Marketing On Customer Data
Best Practices for Fighting Credit Card Theft & Fraud
Here Comes the Year of e-Everything
2016 Media Kit - Financial Services Group
Talk to Your Target Market. The readers of Payments Business are senior executives and primary influencers who manage, operate, execute, and fulfill all forms of payments and financial transactions across all platforms and channels. Our unique readers also make the major decisions in ecommerce, payments processing, card issuance and printing, statement creation, printing & mailing, order processing, transaction customer service and more.
Audience Our readers include executives from national retail chains and independents, merchants, online sellers, banks, credit unions, third-party financial services, and major companies in entertainment, travel, restaurant services—every significant retail category. Our readers make company-wide decisions about activities crucial to the ongoing financial viability of Canadian companies and their daily cash flow.
Content Our writers include major Industry Experts who analyze and report on: • impact of new technologies • growth of mobile payments • emerging payment players • traditional payment architectures • POS trends and technology • evolution of loyalty cards • top consumer trends • characteristics of Canadian market • future of debit cards & programs • chip migration • ACH systems
Context We help the readers understand, evaluate and make better decisions about strategy, tactics and technology related to the payments process: • impact of chip-based cards, online processing, digital transactions • growth of mobile payment acceptance and usage • emerging payment players and their impact on traditional payment • architectures • EBPP (Electronic Bill Presentment & Payment) • implementation and application of loyalty cards • top consumer trends and unique characteristics of the Canadian market • future of debit cards and debit programs • risk management and security • customer ID and security systems • card formats and systems • and much more
Visit us at www.paymentsbusiness.ca | tel: 905-201-6600
Editorial contact Steve Lloyd Editor-in-Chief 905-201-6600 x225 steve@paymentsbusiness.ca
payments Business magazine Payments Business magazine is a Canadian bimonthly B2B publication that reaches more than 13,000 readers across Canada. As the nation’s leading magazine for merchants, financial executives and payments industry decision makers, Payments Business (PB) delivers news, insights, features, commentary, developments, trends and technology updates which help our readers make better and more informed decisions about their transactions, cards and EBPP (electronic billing presentment & payment) strategies. PB provides essential reading for everyone in, and related to the Canadian Payments Industrymerchants, retailers, credit unions, financial institutions, direct sellers, online retailers, and more. Payments Business helps the readers understand, evaluate and make better decisions about strategy, tactics, and technology related to their business:
Editorial contact Steve Lloyd Editor-in-Chief 905-201-6600 x225 steve@paymentsbusiness.ca
CONTACT US TODAY TO FIND OUT HOW TO LEVERAGE OUR EXCLUSIVE NATIONAL READERSHIP 3Print Editions 3Website News 3Special Supplements 3Directories 3Digital Editions 3Conference Editions 3eNewsletters 3Customized Events
2016 Editorial Schedule Month
Key theme
Special report
Vertical Market
Pay Channel
Segment update
Technology Update
Association Spotlight
JanuaryFebruary
Disruptors
New Technology, New Disruption
Credit Unions
Credit Cards
Alternative ePayment Solutions
Terminals & Kiosk Security
ATMIA Canada, ATMIA U.S.
MarchApril
Merchant Services
Analytics A to Z
Travel Industry
Prepaid Cards
Payment Processors
Digital Money
NACHA
May-June
Cards, cards, cards
Everything Cards!
Events & Entertainment
Cash
Issuers
Biometrics
Canada: CPA USA: Retail Solutions Providers Association
July-August
Security, Fraud, & Privacy
The New Face of Fraud
eCommerce
Cheque
Physical Equipment
ID Technology
Canada: ACT USA: ICMA
SeptemberOctober
Mobile Technology
Apps, Wallets, Wearables, etc.
Gaming
Gift Cards
Acquirers
Technology Roundup
ETA
NovemberDecember
Industry Forecast
Outlook to 2017 and beyond
Healthcare Payments
Debit Card
Loyalty & Points Programs
Payments Processing
Year-end roundup and new year insights across the associations
Visit us at www.paymentsbusiness.ca | tel: 905-201-6600
Bonus Distribution
eTail Canada 2016
2015 Media Kit - Financial Services Group Payments Business qualifies each of its readers by asking them a series of questions about what kind of company they work for, what position they hold at their employer, which products and services they hold authority over for both evaluating and engaging vendors to help deliver them, and what kinds of markets their company serves.
WHO READS PAYMENTS BUSINESS We reach a range of senior executives who manage, operate, execute and fulfill all forms of payments and transactions across all platform and channels, from cash to bitcoin, EFT to VLFT, points to debit, credit card to gift card, cheque to peer-to-peer and more. (Results include both Primary and Secondary responsibilities)
Senior Finance & Corporate Executive
What Markets they serve
Consumer marketer
64.3%
PCT
President/CEO
18.6%
CFO
5.7%
VP Finance
2.1%
Treasurer
3.6%
Financial Manager
6.4%
Payments & Transactions
PCT
Senior Payments Management
38.6%
Ecommerce Executive
12.1%
VP Cards
8.6%
Loyalty & Points Programs
7.1%
Merchant Services
19.3%
Other Transactions Management
37.9%
Back Office & Support Executive
PCT
Credit Manager
2.1%
Billings
3.6%
Customer Service
10.7%
Purchasing Management
4.3%
Operations Management
17.9%
Technology Executive
PCT
CIO
10.7%
Tech Support
10.0%
B2b MARKETER
35.7% where they market their services
CANADA only
45.1%
Visit us at www.paymentsbusiness.ca | tel: 905-201-6600
Plus USA
26.5%
payments Business magazine WHICH PRODUCTS AND SERVICES THEY BUY
Billing, Credit, Internal
PCT
EBPP
5.7%
Our readers make the major decisions about ecommerce, payment processing options, statement processing, order capture, mobile systems, and all the leading payment systems which business needs to keep on top of their customer expectations. (Multiple answers are allowed)
Online Billing Services
13.8%
High Volume Billing Service
2.4%
Collections
4.0%
Credit Reporting
4.0%
Payment Processes
PCT
Fraud Prevention
20.2%
Payment Processing
59.1%
Money Transfer Services
13.8%
Mobile Payments
42.1%
Third Party Payments
23.5%
Web Apps
17.8%
Other
10.5%
Cards & Points
PCT
Debit Cards
30.0%
Card Enhancement
20.2%
Card Manufacturing
13.8%
Gift/Loyalty Cards
34.8%
Cheques
PCT
Cheque Clearing Services
11.3%
Cheque Printing
6.5%
Ecommerce Infrastructure
PCT
CRM
14.6%
Bank Deposit
13.0%
Data Security
11.3%
Ecommerce Systems
18.6%
Online Auctions
3.2%
Expense Management
5.7%
Retail Technology
PCT
ATMs, Kiosks, Terminals
19.4%
POS Systems
44.5%
Credit Card Processing
36.4%
Loyalty Programs
19.4%
Human Capital
PCT
Association Membership
9.7%
Staffing
17.0%
company size Sales Volume plus INTERNATIONALLY
28.4%
PCT
Over 250 M
42.9%
11 M to 249 M
19.3%
Under 11 M
40.7%
4 The Only Magazine Merchants Read 4 Qualified Readers With Buying Authority Visit us at www.paymentsbusiness.ca | tel: 905-201-6600
2016 Media Kit - Financial Services Group
advertising Sizes
Advertising rates and Material requirements
Double Page Maximum visual impact, strong reader involvement. 16.75” x 10.875” + 0.125” bleed
1/2 Horizontal Room for strong copy and graphics, high energy impact. 7.25” x 4.75”
1/2 Vertical Room for strong copy and graphics, high energy impact. 3.625” x 9.5”
Full Page Maximum visual impact, strong reader involvement. 8.375” x 10.875” + 0.125” bleed
2/3 Vertical Guaranteed editorial surround, excellent exposure. 4.75” x 9.5”
1/2 Island Dominates the page, less competition for attention. 4.75” x 7.25”
1/3 Square Room for strong copy and graphics, high energy impact. 4.75” x 4.75”
1/3 Horizontal Flexible positioning, high value, gets noticed. 7.25” x 3.165”
1/3 Vertical Flexible positioning, high value, gets noticed. 2.3” x 9.5”
To advertise call: Mark Henry Publisher/Corporate Sales 905-201-6600 x223 mark@paymentsbusiness.ca
advertising Rates Rates (All rates include CMYK Colour) Material: press-optimize composite CMYK PDF, to size
Ad Size 1/4 Square Guaranteed editorial proximity, high value. 3.625” x 4.75”
1/4 Horizontal Excellent value, repetition potential, practical. 7.25” x 2.375”
1/4 Vertical Excellent value, repetition potential, practical. 2.3” x 7.5”
Material Requirements Provide a High-resolution press optimized, CMYK only PDF. Please ensure all fonts are embedded or converted to outlines. Other acceptable formats : EPS, PDF, TIF or JPEG. Please ensure all images are a minimum of 300dpi at full size and are CMYK. Size changes, re-setting, re-formating and/or corrections will be charged to the advertiser. Full Page Bleed: please add 0.125” on all sides to trim specs. Full Page Type Safety: please inset all type 0.5” from trim specs.
Vendor Classified Year-long exposure, maximum value. 3.5” x 1”
1X
3X
6X
Double Page
$6,200
$5,800
$5,400
Full
$4,450
$4,050
$3,650
2/3
$3,450
$3,050
$2,650
1/2
$2,995
$2,595
$2,195
1/3
$2,750
$2,350
$1,950
1/4
$2,200
$1,800
$1,400
Vendor Classifieds Min. 6 issues 1 Unit - 3.5” x 1.0”
$199
Covers Call for details
inserts (Supplied) ONE SHEET (2-sided) $2,995/issue (max. 8.5” x 10”) For larger inserts, please call for pricing. SAMPLE SUBJECT TO APPROVAL
Visit us at www.paymentsbusiness.ca | tel: 905-201-6600
payments Business magazine
SERVICE DIRECTORY CARD MANUFACTURES
PRINT & MAILING CMS PRINTING SERVICE. For all your printing needs.
Secure Solutions for Payment & Identification
Advertising rates and Material requirements
Call 416-755-7761 ext. 227 mdavid@completemailing.com
Since 1852, G&D has been an integral partner that is solutions orientated and trusted by banks, governments and carriers. Our solutions are founded on trust, integrity and the creation of value through Confidence.
NEW LOWER PRICING!!!
• Contact, Contactless and Dual-Interface Smart Cards • Mobile Payment • On-line Secure Authentication • Enhanced Card Identification
To advertise call: Mark Henry Publisher/Corporate Sales 905-201-6600 x223 mark@paymentsbusiness.ca
www.gi-de.com
Toll Free: 1-800-387-9794 EMV & NFC CONSULTING
SECURE PAYMENT SOLUTIONS
INTEGRATED PAYMENTS SOLUTIONS
Integrated Payment Solutions and Services
Apriva is North America’s Leading Wireless Gateway. SECURE DEVICES | RELIABLE SERVICE | EXCEPTIONAL SUPPORT
One of the most advanced and reliable payment delivery solutions in financial services technology.
www.everlink.ca
Toll Free: 1.866.388.0076
To learn more call Paul DeRosse, Senior Vice President, Sales at 905.530.2351 or visit www.apriva.com.
Talk to Your Target Market.
Guarantee your liquidity
905.670.4838 1.888.503.4528
Advertise today contact Mark Henry, mark@paymentsbusiness.ca
SEE YOUR COMPANY NAME HERE Contact Mark Henry mark@paymentsbusiness.ca 1800-668-1838 x 223
NOVEMBER/DECEMBER 2014
PAYMENTSBUSINESS
29
Service DIRECTORY ADVERTISING Reserve a full year of advertising—that’s 6 consecutive issues—at an unbeatable rate and you’ll not only give your company great exposure to your best prospects.
The Key Details
The Service Directory section appears in each issue of Payments Business magazine. Your ad will be placed in the category of your choice… matching you with information-hungry direct marketers who source new suppliers for their campaigns.
Options
Each 3.5” x 1” ad runs across two columns of space. You may change your ad material at any time at no charge.
Rates
As low as $199 per issue!!!! Don’t miss out on the best investment you can make to ensure maximum value, maximum exposure and maximum timing.
Visit us at www.paymentsbusiness.ca | tel: 905-201-6600
2016 Media Kit - Financial Services Group
Canada’s Corporate Finance Magazine Canadian Treasurer delivers a high-quality editorial package to an audience which comprise key financial executives from private companies, federal, provincial and municipal governments, large non-profits, as well as the banks, financial institutions, credit card companies, and outsource vendors who service and advise organizations. More than 6,000 senior financial executives are responsible for the finance function are closely reading features, news and special reports on vital areas such as risk management, capital expenditures, credit, billing systems, financial reporting, pensions, and more. The total universe of Canadian decision makers responsible for supporting and fulfilling all treasury functions, from the top of the command chain to the core of the supporting departments and divisions. Our expert editors, writers and industry insiders explore these topics and more in 2014 • Capital Expenditures • Financial Reporting • Billing systems • Risk Management • Cash Management • And much more
News
The only dedicated industry related news section, covering the latest issues & stories, new products and industry info
Cover story
The hottest and most pertinent topics covered in-depth with input & commentary from industry professionals and executives in the know
Industry watch
A look at the industry and what it is doing, around the globe
Associations file
A section designed to allow communication from associations on future strategies, challenges and initiatives
Editorial contact Steve Lloyd President 905-201-6600 x225
steve@canadiantreasurer.com
Canadian Treasurer magazine
Companies are increasingly seeking additional outside services to augment their internal operations for crucial functions such as risk management and credit management, to drive initiatives that leverage financial equity, facilitate corporate acquisitions, improve cash flow, borrow funds, issue bonds, make capital investments, and more. Canadian Treasurer readers face a growing challenge to the successful management of their financial position and their capital investments to serve the diverse needs of their operations. Our expert editors, writers and industry insiders will explore these topics and more in 2014.
Editorial contact Steve Lloyd President 905-201-6600 x225
steve@canadiantreasurer.com
Readership/Circulation Total National Distribution 6,000
Bonus distribution
British Columbia Alberta Prairies Ontario Quebec Atlantic Provinces
• • • • •
595 326 131 4,640 404 102
AFP Canada Events TMAC Chapter Events FEI Canada Conference Treasurers Forum Canada Credit Scoring & Risk Strategy Council • CUMA Conference • Credit Association of Greater Toronto
• Telecommunications Risk Management Association • Canadian Bankers Association • Canadian Payments Association • Retail Council of Canada
2016 editorial Schedule Issue Number
Issue Focus
Insight
Q1 Spring
Planning, Budgeting, and Forecasting
With today's networked economy, planning, budgeting, and forecasting are challenged with an increasing need to integrate. This issue looks at best practices, applications, processes and trends for streamlining and optimizing those cycles.
Q2 Summer
GROWTH, TRANSITION, AND MONETIZING THE BUSINESS PLAN
Good investor and stakeholder relationships are the key to a sustainable enterprise. We look at the various aspects of stakeholder relations and discuss best practices for effective stakeholder management.
Q3 fall
TOTAL FINANCE: A WHOLISTIC APPROACH
Today, the role of finance has a wholistic perspective. We look at the all-encompassing and overarching role of the CFO and finance and its impact on corporate strategy.
Q4 Winter
Managing and Mitigating Enterprise Risk
A look at identifying and evaluating risk (financial, operational, reporting, compliance, governance, strategic, reputational, etc.), priortizing and managing exposure, and the processes for managing it.
Plus… Each issue includes Regular Editorial Columns which look at credit management…leasing & finance…bank relationships…vertical market insights… technological developments…major news stories…events and more.
Visit us at www.canadiantreasurer.com | tel: 905-201-6600
2016 Media Kit - Financial Services Group
advertising Sizes Advertising rates and Material requirements
Double Page Maximum visual impact, strong reader involvement. 16.75” x 10.875” + 0.125” bleed
1/2 Horizontal Room for strong copy and graphics, high energy impact. 7.25” x 4.75”
1/2 Vertical Room for strong copy and graphics, high energy impact. 3.625” x 9.5”
Full Page Maximum visual impact, strong reader involvement. 8.375” x 10.875” + 0.125” bleed
2/3 Vertical Guaranteed editorial surround, excellent exposure. 4.75” x 9.5”
1/2 Island Dominates the page, less competition for attention. 4.75” x 7.25”
1/3 Square Room for strong copy and graphics, high energy impact. 4.75” x 4.75”
1/3 Horizontal Flexible positioning, high value, gets noticed. 7.25” x 3.165”
1/3 Vertical Flexible positioning, high value, gets noticed. 2.3” x 9.5”
To advertise call: Mark Henry Publisher/Corporate Sales 905-201-6600 x223 mark@canadiantreasurer.com
advertising Rates Rates (All rates include CMYK Colour) Material: press-optimize composite CMYK PDF, to size
Ad Size 1/4 Square Guaranteed editorial proximity, high value. 3.625” x 4.75”
1/4 Horizontal Excellent value, repetition potential, practical. 7.25” x 2.375”
1/4 Vertical Excellent value, repetition potential, practical. 2.3” x 7.5”
Material Requirements Provide a High-resolution press optimized, CMYK only PDF. Please ensure all fonts are embedded or converted to outlines. Other acceptable formats : EPS, PDF, TIF or JPEG. Please ensure all images are a minimum of 300dpi at full size and are CMYK. Size changes, re-setting, re-formating and/or corrections will be charged to the advertiser. Full Page Bleed: please add 0.125” on all sides to trim specs. Full Page Type Safety: please inset all type 0.5” from trim specs.
Vendor Classified Year-long exposure, maximum value. 3.5” x 1” / 2” / 3”
1X
4X
Double Page
$6,200
$5,800
Full
$4,450
$4,050
2/3
$3,450
$3,050
1/2
$2,995
$2,595
1/3
$2,750
$2,350
1/4
$2,200
$1,800
Vendor Classifieds Min. 6 issues 1 Unit - 3.5” x 1.0”
$199
Covers Call for details
inserts (Supplied) ONE SHEET (2-sided) $2,995/issue (max. 8.5” x 10”) For larger inserts, please call for pricing. SAMPLE SUBJECT TO APPROVAL
Visit us at www.canadiantreasurer.com | tel: 905-201-6600
Canadian Treasurer magazine
Advertising rates and Material requirements To advertise call: Mark Henry Publisher/Corporate Sales 905-201-6600 x223 mark@canadiantreasurer.com
Vendor Classified ADVERTISING Reserve a full year of advertising—that’s 4 consecutive issues—at an unbeatable rate and you’ll not only give your company great exposure to your best prospects.
The Key Details
The Vendor Classified section appears in each issue of Canadian Treasurer magazine. Your ad will be placed in the category of your choice… matching you with information-hungry direct marketers who source new suppliers for their campaigns.
Options
Three sizes—1” deep, 2” deep or 3” deep. Each runs across two columns of space. You may change your ad material at any time at no charge.
Rates
As low as $199 per issue!!!! Don’t miss out on the best investment you can make to ensure maximum value, maximum exposure and maximum timing.
Visit us at www.canadiantreasurer.com | tel: 905-201-6600
2016 Media Kit - Financial Services Group
An engaged, top-level executive audience Canadian Equipment Finance has two primary readership segments, each representing a wide range of individual executives and companies.
1. Lessees & Owners
A key benefit of advertising in the magazine is that we provide expanded editorial channels to reach Canadian C-Level executives who are responsible for their firm’s leasing and equipment financing. The magazine is read by CEOs, CFOs, CIOs, VP Purchasing, VP Finance, VP Operations and other senior leasing and equipment management at a wide range of highly target companies in key industries: • • • • • • • • • • •
Manufacturing Construction Transportation Healthcare Utilities Agriculture Mining Oil & Gas Information Technology Natural Resources Public Administration
These executives are highly engaged in the evaluation, selection, management, servicing and administration of all of their firm’s equipment needs, and are entrusted with ensuring their company’s equipment is advantageously financed, insured, tracked and monitored. Our lessee readers are senior and operational management identified and qualified by responsibility and title at corporations within traditional sectors and at organizations with more than 500 total employees or more than 500 employees in any individual division. Each reader had been identified based on requests, extensive research and strict qualification guidelines. Each copy of the magazine is mailed directly to that qualified and engaged reader.
2. Lessors & Lenders
These include all members of the Canadian Finance & Leasing Association and delegates to their annual conference, along with other similar executives who have requested the magazine, who match our target reader profile, including both individuals and companies. Our readership includes the core of Canada’s financing and leasing providers, including second-tier lenders, banks, credit unions, captives and independent financers, in addition to key vendors of software and other services to the leasing market. The magazine is fully vested in serving the editorial and marketing needs of these readers, and recognizes their goals. We reach senior executives at all member companies, conference delegates and affiliate companies.
Editorial contact Steve Lloyd Publisher and Editor-in-Chief 905-201-6600 x225
steve@canadianequipmentfinance.com
Canadian Equipment Finance magazine Editorial with impact, Canadian Equipment Finance magazine serves more than 7,000 individual executive readers, who are responsible for upwards of $102 billion in equipment financing across the entire Canadian industrial and commercial asset-backed marketplace. Our readers learn the most important developments affecting the industry. They get insights directly from the people who are making things happen. Our readers gain ideas from authoritative contributions by leaders who know what’s affecting the market. Our readers look to Canadian Equipment Finance for insights about all of the trends and tactics affecting capital needs.
Editorial contact Steve Lloyd Publisher and Editor-in-Chief 905-201-6600 x225
steve@canadianequipmentfinance.com
Readership/Circulation Total Distribution
7,029
Readership
Ontario British Columbia Alberta Prairies Manitoba Quebec Maritimes USA & Int’l
4,452 642 368 146 103 510 75 733
• Manufacturing and mining machinery and equipment • Vessels and containers • Construction and off-road equipment • Medical technology and equipment • Commercial and corporate aircraft
• Rail cars and rolling stock • Trucks and transportation equipment • Business, retail and office equipment • IT equipment and software • Aircraft and servicing equipment • Office equipment • and more
2016 editorial Schedule Month
Issue Focus
Insight
January-february
Industry report
Kick off the year with our Industry Report, which provides insights on the state of the leasing and financing market in Canada and across North America. We feature contributions from industry and association leaders who provide exclusive, personal viewpoints that our readers will use to shape their planning and strategy for 2015 and beyond.
march-April
Lending report
The Lending Report is where our readers will get the word on the availability of capital from each of the significant sectors which provide funding—leasing companies, bank subsidiaries, credit unions, captives, third party and independent lenders.
May-june
Technology Report
There’s two ways that our Technology Report helps our readers manage their key software, systems and hardware decisions. We look at a range of key IT developments which companies are managing while taking the plunge to upgrade, enhance and expand their IT operations. Readers will read exclusive articles that show the way to best practices in cloud computing, analytics, and more.
July-August
Services report
This issue is our Services Report, which looks at Remarketing, Aftermarket, Appraisals and Auctions. Readers will learn what they need to know to take full advantage of the offerings and opportunities in these key services. We feature contributions from the leaders of each area to provide advice on strategy, tactics and processes.
Septemberoctober
Legal Report
Our Legal Report, which provides an extensive report on the legislation, statutes, law and ongoing government changes in Canada and across North America. We feature contributions from a wide range of legal experts who provide exclusive, fully vetted opinions that our readers will use to shape their deals, contracts, agreements and structure for 2015 and beyond.
Novemberdecember
Market Report
With a new year on the horizon, our Market Report includes our convention issue and detailed industry forecasts. The issue focuses on hard decisions affecting our readers’ ability to fund their projects. Also features a series of industry leader interviews in a one-on-one format..
Plus… Each issue includes Regular Editorial Columns which look at funding sources…business management…real world case studies…vertical market insights…technological developments…major news stories…events and more.
Visit us at www.canadianequipmentfinance.com | tel: 905-201-6600
2016 Media Kit - Financial Services Group
advertising Sizes Advertising rates and Material requirements To advertise call: Mark Henry Corporate Sales Manager 905-201-6600 x223
mark@canadianequipmentfinance.com
Full Page Maximum visual impact, strong reader involvement. 8.375” x 10.875” + 0.125” bleed
1/2 Island Dominates the page, less competition for attention. 4.75” x 7.25”
1/2 Horizontal Room for strong copy and graphics, high energy impact. 7.25” x 4.75”
1/2 Vertical Room for strong copy and graphics, high energy impact. 3.625” x 9.5”
1/4 Square Guaranteed editorial proximity, high value. 3.625” x 4.75”
1/4 Horizontal Excellent value, repetition potential, practical. 7.25” x 2.375”
1/4 Vertical Excellent value, repetition potential, practical. 2.3” x 7.5”
Vendor Classified Year-long exposure, maximum value. 3.5” x 1.5”
advertising Rates Rates (All rates include CMYK Colour) Material: press-optimize composite CMYK PDF, to size
Ad Size Double Page
1X
Covers Call for details
Call for details
Full
$2,895
1/2
$1,495
1/4
$795
Vendor Classifieds Min. 6 issues Classified Ads 3.5” x 1.5”
Material Requirements
inserts (Supplied) ONE SHEET (2-sided) $2,995/issue (max. 8.5” x 10”) For larger inserts, please call for pricing. SAMPLE SUBJECT TO APPROVAL
Provide a High-resolution press optimized, CMYK only PDF. Please ensure all fonts are embedded or converted to outlines. Other acceptable formats : EPS, PDF, TIF or JPEG. Please ensure all images are a minimum of 300dpi at full size and are CMYK. Size changes, re-setting, re-formating and/or corrections will be charged to the advertiser. Full Page Bleed: please add 0.125” on all sides to trim specs. Full Page Type Safety: please inset all type 0.5” from trim specs.
$1,395/ year
Visit us at www.canadianequipmentfinance.com | tel: 905-201-6600
Canadian Equipment Finance magazine
VENDOR DIRECTORY Providing practical and cost-effective legal services to the Equipment Finance Industry for ��+ years
National Appraisal Services FAST. ACCURATE. COST EFFECTIVE.
Advertising rates and Material requirements
877.463.8241 www.verusvaluations.com
To advertise call: Mark Henry Corporate Sales Manager 905-201-6600 x223
905.940.8700 • 1.866.508.8700 • wvllp.ca
Northstar takes pride in offering fast approvals, competitive rates, and flexible terms, coupled with friendly, personal service. Please contact Bruce Collingwood or Wayne Gray at 705-737-5595 or toll free 1-888-678-2701. www.nstarleasing.com
Since 1983, Northstar Leasing Corporation has been meeting the needs of our business clients and Broker network across Canada.
mark@canadianequipmentfinance.com
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CMS PRINTING SERVICE. For all your printing needs. Call 416-755-7761 ext. 227 mdavid@completemailing.com
At the core of your business
NEW LOWER PRICING!!!
• Equipment, Vehicle, Any Asset Leasing • Business First™ Solutions • Simple or Complicated Let’s talk about your leasing software needs. 888-747-RYZN (7996) | info@ryzn.com | www.ryzn.com
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2016 Media Kit - Financial Services Group
Insights, ideas, and practical information Financial Operations is a source of industry expertise that provides information and insight into the growing challenges of Canadian businesses in the successful management of their financial supply chain to serve the diverse needs of their operations. Companies are increasingly seeking outside help for crucial functions to improve the control of the money supply while providing their organizations with abundant data, analytics, metrics, and more. Today's financial managers and IT executives face an increasingly complex mandate where business conditions, marketing trends, technological advances, regulatory adjustments, and new corporate strategies have expanded the impact of their role. Financial Operations magazine addresses these changes with extensive, independent, professional editorial coverage, both in print and online. Readers include C-Level executives from private companies, federal, provincial, and municipal governments, large non-profits, as well as major Canadian financial institutions in all sectors. The readers include decision makers responsible for supporting and fulfilling all back office functions which comprise an organization's financial ecosystem. In 2015 senior financial executives in Canada will read about such things as accounts automation, document services, collections management, and more. Editorial Coverage of: • Accounting Systems • Accounts Payable • Accounts Receivable • Audit Services & Systems • Collections & Credit Management • Data Capture • Document Management • Expense Management • Fraud & Anti-Laundering • Financial Metrics • Outsourcing (BPO) • P-Card Systems and Programs • Procurement • Security & Records • Tax and Regulatory • (and more)
Editorial contact Steve Lloyd Publisher and Editor-in-Chief 905-201-6600 x225 steve@financialoperations.ca
Financial Operations magazine
Editorial contact Steve Lloyd Publisher and Editor-in-Chief 905-201-6600 x225 steve@financialoperations.ca
Financial Operations reaches more than 5,000 individual Canadian executive readers responsible for back office, outsourcing, and internal operations of their financial services departments. These readers make major strategic and tactical decisions across the ecosystem that power the commercial marketplace, and include executives in IT. Our readers learn the most important developments affecting the industry. They get insights directly from the people who are making things happen. Our readers gain ideas from authoritative contributions by leaders who know what’s affecting the market.
Readership/Circulation Today’s financial managers and IT executives face an increasingly complex mandate where business conditions, marketing trends, technological advances, regulatory adjustments, and new corporate strategies have expanded the impact of their role. These developments have created an escalating need for a Canadian magazine which addresses these changes with extensive, independent, professional editorial coverage, both in print and online. Financial Operations readers include C-Level executives from private companies, federal, provincial and municipal governments, large non-profits, as well as major Canadian financial institutions in all sectors. The readers include decision makers responsible for supporting and fulfilling all back office functions which comprise an organization’s financial ecosystem.
2016 editorial Schedule Issue Number
Issue Focus
Insight
Q1 Spring
THE ROLE OF ANALYTICS IN RISK MANAGEMENT
A look at risk, the risk factors impacting companies, and best practices for mitigation and management
Q2 Summer
DATA AND DOCUMENTS -FRAUD AND SECURITY ISSUE
A look at the capture, collection, use, and allocation of data and documents and how evolving technologies are impacting them.
Q3 fall
THE IMPACT OF CHANGING TECHNOLOGY
The rapidly evolving world of technology creates challenges for the back office. This issue looks at the trends in technology and best practices to mitigate the challenges.
Q4 Winter
CREDIT AND COLLECTIONS
From approval to billing to account management, implementing a successful cycle of credit and collections involves effective strategies. This issue looks at best practices, resources, and tools to enhance this function of your finance department.
Plus… Each issue includes Regular Editorial Columns which look at credit management…venders relationships…vertical market insights …technological developments…major news stories…events and more.
Visit us at www.financialoperations.ca | tel: 905-201-6600
2016 Media Kit - Financial Services Group
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Financial Operations magazine
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• Equipment, Vehicle, Any Asset Leasing • Business First™ Solutions • Simple or Complicated Let’s talk about your leasing software needs. 888-747-RYZN (7996) | info@ryzn.com | www.ryzn.com
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FINANCIAL OPERATIONS | SPRING 2014 | www.financialoperations.ca
Vendor Classified ADVERTISING Reserve a full year of advertising—that’s 4 consecutive issues—at an unbeatable rate and you’ll not only give your company great exposure to your best prospects.
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The Vendor Classified section appears in each issue of Financial Operations magazine. Your brand will be exposed to an audience that is actively seeking information about the finance and leasing business.
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2016 Media Kit
Marketing Group
Lloydmedia provides all our readers, and worldwide audiences, with unique and exclusive Canadian coverage of the latest breaking news, developing trends, industry insights, product announcements, event coverage and informed commentary which helps them keep ahead of the rapidly changing world of marketing and financial services groups in Canada. Our dedicated websites have full time online news editors who seeks out and deliver specifically Canadian stories to give our growing audience the information they need to stay ahead of their competitors in an increasingly competitive marketplace.
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Financial Services Group
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Media Kit - Events & Sponsorship
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EXECUTIVE ROUNDTABLE
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lot to say about how you’re going to react in or analyst tells us. We know you’ve been to your buyer behaviour. We do a lot of work our site before, you’ve opened our e-mail with companies around how do you tease before, you’ve bought from us, or you’ve that information out and make use of it? navigated certain categories. With us we In today’s big data environment, there’s a have 27 different categories of products so marketing baby to my dad doesn’t make sense massive amount of information available, 1. ADDRESS VERIFICATION – having an accurate but how do you make sense of that and use right now. But at the same time, if we’ve database is detrimental to running effective location effectively?” seen someone who has navigated babies and marketing campaigns. Since 85% of data contains At TCP Integrated Marketing, Aris mom stuff, etcetera, creating relevance in Gouvis is using location intelligence on their knowing where they’ve come from on the site a location component it is vital that address data not-for-profit side “where we take a client’s and where they’ve come from on a mobile is always current. By using high quality cleansing database, we’ll profi le it, and if there are device or other things really can create a tools, you can improve your prospecting database dollars we might even model it. But with just personalized and relevant behaviour. Th at’s quality by as much as 25% and ensure that you are a simple profi le, we’ll fi nd the over-indexing something that we really focus on. truly focused on the right location. clusters, and from there we’ll go back and “In addition to that, we are very well Diana Simpson Ryan Prior Trevor Newell Aris Gouvis Allison Fraser John Fisher Robert Burko 2. ENRICH WITH LOCATION INFORMATION – Once target high potentials in their mailbox. We’ve connected to the social graph so a lot of our National Flyer Media Manager at Co-founder and Principal at Flyer Distribution CEO of DMTI President of you have accurate addressing data, your ability had great success doing that. Where clients members, which you can be a member of Distribution Loblaw, working President of Shop. TCP Integrated and Analytics Spatial. For the Elite Email.com, to add location information such demographic, keep on coming back and saying it’s working, Shop.ca, have linked their Facebook, Twitter, Manager for on the more mass ca, Canada’s largest Marketing, a with Home Depot last 20 years, DMTI Canada’s leading we’re going to keep on doing that until it stops LinkedIn, and other social graph elements Loblaw in charge media programs boutique full-service store as of now responsible for all of has been providing email marketing psychographic and property details to each prospect working.” to it. We use some of that information to of distributing working side by side with over 15 million the company’s mass agency in Toronto. location-based company . Elite has allows you segment your customers into groups “Location intelligence to us is going back, create relevance so location of did you come with Diana Simpson. flyers right across products. They Aris wears the hat targeted products: services for sales, also just launched based on desired variables such as age, gender, profi ling existing databases where they have from Facebook and if so, what ad did you the country for 23 have just celebrated of a principal and flyers, specialty marketing, and a suite of mobile family size, income and more. Such information habits and patterns. It’s the birds of a feather come from? Or did you come from Facebook banners. their one year a new business pieces and direct other applications. marketing tools. equips marketers with the ability to customize flock together analogy, they still do, and we’ll because a friend of yours shared a product or anniversary. development guy. mail. campaigns based on targeted goals. track them right back down to a physical wrote a review, those types of things? We’re 3. PROSPECTING NEW CUSTOMERS – identify address. We try to put something in their using a lot of that intelligence to be where mailbox and we’ve had great success doing you’ve come from, where you’ve been on our new prospects you may be missing in your current that.” site as well as what device you’re on to be local network of existing customers. This will allow you to for us.” said Robert Burko, President of Elite Email. grow your business by expanding your market share The evolution of location intelligence In Ryan Prior’s world, it’s very mass“They’re all interested in the same thing, but and targeting new clients you were missing. Using location data for marketing campaigns focused. As Media Manager at Loblaw, Ryan they’ll have different conversion points. One 4. CHARACTERIZE – by adding additional attributes is not new, but some of the LI technology works in a very broadcast-focused world of the strategies we have for clients is that we such as dwelling type and usage you can further available – and how marketers use it - is. where everything is trying to blast out to as always tell them it’s about the right message tailor your marketing campaigns and easily refine “We do a lot of work with people’s existing many people as possible. at the right place at the right time. Those are your programs to ensure that you are targeting the databases,” said Fisher. “Customers may the three ingredients to success across e-mail day,“The challenge we have with that is we at the end of the have different banners in different regions have 10 or 12 million records so one of the because, marketing and mobile marketing. We use a right person with the right message associated to demonstrate ROI management to their internal fi rst things we do is map out where all the and a different message for each region. So lot of analytics to tell the full story. First we’re back where they live. For example, if you are marketing they’ve got to go And, to Steve’s the programs. existing customers are. Then using profi les of howI do we target that specific area when going to build the customerget a comprehensive new windows or doors, wouldn’t it be great to money to fund and and playing, those customers, we understand how they’re role I think we’re we’re talking about broadcast media and psychographic profi le. What do they think, eliminate anyone living in a condo or apartment? point, part of the this, is showing are running to clustering. what are their buying habits, what have they lystuff like that? It becomes a bit of a challenge think the agencies increasing 5. IMPROVE OPERATIONAL EFFICIENCIES AND “Traditionally people have used standard because done before, what e-mails aremeasurem they opening, ent is becoming ent the business is so complicated. that but measurem REDUCE COSTS – cross-reference and integrate boundaries, census boundaries, and postal We need to get a specific message to the and what are they clicking? Then we try tois more data, because important. There partners, and supplier multiple databases for better understanding of boundaries, but those develop purpose right figure out using geographic reports where are pointtarget in the right location so we’re scares both clients for people to always and are not necessarily granular enough or looking for new opportunities to customers and creation of new programs. Remove they located. How can we make thisent message it easier And, our job measurem makes there. not and what’s specific enough for the clusters that people narrow that target. It becomes especially more relevant? How can out we make they incorrect and duplicate address records and wrong what’ssure of truth, to a degree. are looking at. So we’ve been evolving the arbitrators important when we’re talking about things get that message at the moment eliminate additional marketing costs. is to bethey I think where are the people we but technologies that will dynamically create like opening little flowery, can convert for the client?That We sounds take allathose not new locations where we’re the emperor is pointing out when boundaries and then do analysis based on trying to target a specific location. In a mass inputs, and if get the rightwho message, Courtesy DMTI Spatial bereally that. shouldit’s the ability to do have We media environment, this can be difficult great. If we get it at the right time, any it’s really clothes. given channel. BY AMY BOSTOCK wearing have way more changed, we just to do, especially since we don’t want to be right then “We deal with all kinds of data to try to ow that 85 per cent of data can be directly hasn’t roleplace, That Tom Peters great. But if we’re not in the and we have more , challenges Filler more competing against ourselves.” we often fail. The location data, part of actually target ourLarry customer the best way possible,” related to location, the use of location weithave One of the partners Tener said Diana Simpson, tal role is still advisory, Allison Fraser is in charge of Flyer ends up being important because we need National Flyer the advanced intelligence can help give legs Colin to direct than our fundamen A partner with tools. But, Stephen Shaw ‘data scientist’ in name helping.” V.P. Customer the As is Group, Boire training, Filler for Loblaw. “It can be areaall Distribution and Analytics with Home Depot. hat-trickdation, so to Richard Distribution Manager mailing pieces and integrate new technologies into at three things. We need the Boire Strategy So how different recommen As Chief analytics says Larry Filler, at CVM so we Emma Warrillow Solutions l term ‘data miner’? leverages She tends to think of location intelligence as adding insight. And, A partner withthe call to action. speak in order to close the conversation so has also changed, a challengeLarry because in many respects, even Analytics, Location intelligence is helping title,” at kenna, the old, traditiona The audience Tim Trussell Officer Deloitte , his role report without DiGGer at Data it’s just a fancy mean after in Chief e Marketing really Group. whether company report it Filler does linking data sources with a geography. around what analytics that ends up being a big partpartner of it.” at Boire though there’s location informationhis that we is building direct marketers to get toon know their customers in his experienc “Well, I wonder data science or A member of the focus a 200-pers broader audience challenge when I hear the s is the Insight Group, Group, is primarily helping have this Marketing that it’s a much saywe “‘Location intelligence’ could be various? To change behaviour “Complementary to what you’re saying, use, there isCRM an emotional aspect to fladvanced yers that analytics could before and allowing them that Boire Filler a way they never says Trussell, “because thinking, that’s really the d “I would Solution Specialist marketing potential clients Just e DiG, a company I’m clients understan to analyze something his knowledg go back 10 years, Richard Boire data trying to create Store They think that if we to customize services who they talk to and what messages and have. company, s, think of it as relevance. We’re If you to (economic, psychographic, value to the business. role being described, s thempoints is Managers today. Group at SAS, ability to use and capabilitie that it has any helps companie what their data We needed to calldemographic, only way mining being the the has been helping etcetera), click rate doesn’t tell you anything, the right relevance in the right location,” of data just put out as manytofllead yers as possibledesigning as far they use. Th isStephen’s Executive Roundtable discussion role is build a most even sales, and not calling you. data miner, data their were Tim Trussell is on the if you the for analytics. Today, to use tools to either bring clarity to use saying. s then need reporting something the throught data, on e for does companie is all connected clients explained Trevor Newell, Co-founder and around the store as possible the customers brought together LI, creative and marketing clients data to geography to provide manipulat and always been my educate them analyst lead to guide executing analytic anything. It only n believe that their reports. That’s customer data, it doesn’t do that click rate?” the need, they that of Shop.ca. “Intelligence their informatio the c information. location-specifi Thesed data analytics solve a President for usd for will come. My job is tojourney. try to rein everybody industry leaders talk about how the “power of adoption it model or do analytical understan Canada. In this how do I change ontothe methodologies - using data to of what to do with understand what analytics can understan of data mining is to help in making of Much but most are unsure layers give location is about being relevant, and relevant in and say look, thisofishis ourtime intelligence.put the power place” fits into of thecustomer rapidly changing marketing in the advanced dataus a deeper understanding notion of what their an asset, role he talks to generating reports, Online for the is saying about Tom Peters, a partner the that they have. neighbourhoods. be, as I said, just But, better decisions Th at’s what I’m looking for.” doesn’t think that ent outside of the not just what device I’m on,vast but also Th is is where is wespent need with to go. These are data-driventoinsight ecosystem and managem how, by thinking at amounts of data problem. It could customers about building a model. of people looking His sure at Deloitte Analytics data has customers. DiG area doing analysis, making is a new generation over 30 years. of I’ve come from. We’re creating clients, decisions using For John Fisher, CEO of DMTI Spatial, where a user this our boundaries, and these are the cost into the hands box, marketers strategy. can boost kenna their campaign ROI. creating a list, and a whole unstructured data, of taking business the landscape. Through d camps of does a lot of work understan role is more on they fall into the big has changed the data location intelligence isprocess what he does. experience where we’re trying this to make efficiencies. We review the data on all our But before we could getsolutions into the nittydatathe that you are using data.” to define them, text analytics and, marketing insight decision makers. He says they still and you with both databases , as we are trying technical changed. should exposed to the are their discovery they Scientists analytics/ a a some what people “We really believe that location is tied evolves to experience relevant to the amount of desktop, do banners periodically and tweak our patterns gritty of how location intelligence works for with “Data but l skills,” says medium as SAS agency the data, you for our industry, and analytics to their view you collect of all the traditiona one side with amarketers, be doing with customer to almost all information,” said Fisher. the amount of phone, and the amount of This is great where necessary.” we focus fi rst had defi ne what “place” on to are a diverse mix this is only can provide. practice around gies and tools to and insight. help clients improve they driveyou if one forgets that how range new new methodolo the modelling and this to improve for and on “with looking data dangerous link ent is tion “Where you live and where work has a tablet as well as what the behaviour analysis to “We’ve got a really diverse of clients,” meant for each of our panellists within their Data, Peters, ation of complex degree Big managem they need but it’s their marketing “You do the interpreta ion and communic of data and that B2C g is a new term, overall business should be leveraging support visualizat channel or source at leveraging both B2B and tell. Storytellin available to them. and customer then you story business processes have consumer data AUGUST 2013 AUGUST 2013 solve ❱ DMN.CA DMN.CA ❰ on.” Those other results. to s, it to doing. dots.” data informati been this appliance g the clients. experience what we’ve always speed and agility ons are not connectin my job is I’m problems. changed is the Most organizati visualization, and about not changed. What’s what’s changed s Technology “I know, for me, are asking for results.” adapting unstructured data given companie people,” says Emma at which our clients in technolog y have Deloitte is time educating Advancements The only thing s when it comes spending more all with the analytical example of how Insight Group. Peters cites an still persist today. increased capabilitie DiGGer at Data more tools and back then in 1988, or new era of According to we need Warrilow, Chief bent. fast and agile results. from their data. in to the fact that to that need for in this new paradigm things we call “proof hasn’t really to getting the most we were to embrace is, today, you’re clients now on “Everybody’s bought used to be that behind data use “We work with I do think we have really good at small there. we need data. It the motivation get get to involving needed Tener, you is of social media, where analytics, they idea how of process that of concept”. The the structure We’ll pull a small the approach or convince people I and data changed, nor has new tools. But that you’re either trying to the Big Data stuff. clear problem a the capabilities the value architect data first, forget to us with a very and go through “It’s the tools and you’ve got,” the business people, it, or they came data into the lab I want to build organizations are do more with what things in the amount of their to ensure that response, and so building to actually scientist, helps processes to discover need to increase thinking for a response rates. think that’s a downside. series of analytical to increase my high level of critical before. We’re trying he says, “but I actually but I think technolog y has obtaining this a predictive model approach, or that wouldn’t have seen the data was going data that they is great, clear idea what problem. Yet, this of techniques. it and The technolog y given business People had a very using all manner the person using has not changed.” says we need analytics, think about to find patterns ahead of where about a problem helping our clients advanced too far way of thinking to do. Now, everybody is much more about helping Officer at kenna e. And, “Really what we’re Chief Strategy my job ent to build intelligenc Stephen Shaw, has.” icaldiscussions so I find now that for the sake of feels that today’s it’s in their is creating an environm into these philosoph d that analyzing in both roles and ons can “Rich and I get customer, whether has spent time the people to understan for insight to organizati y about nothing. strive it’s Many ) “ Filler. whether and anti-mone architects to give them I’m it’s about fraud all the time, ,” says segmentation, marketers (value analyzing is going and, more than about my job is as simple as value workforce or whether Successfu l customers want what’s changed benefit from things “I know, for me, understand what this type of work same process applies. people,” says Emma laundering, the what they want. the discussion have never done time educating especially if they that, to anticipate how the real of concept promote spending more to assess their Insight Group. ions really need small scale proofs It changes the talked earlier about DiGGer at Data “So, when Rich on a larger scale. before. Organizat align software we need Warrillow, Chief Data is now Big execute that then to to fact and right data” how the By Amy BoSToCk he’s to big needs in about and term g Filler Group they’re short and long issue hasn’t changed, “what is analytics “Everybody’s bought partner at Boire Many are purchasin be that we were about data, but companies conversation from to Richard Boire, basis.” to those needs. data. It used to consciousness and technolog y raising people’s himself), although to do advance to be, and this on an ongoing analytics, we need that they needed thing. We need that allows them “how can I deploy (and a data scientist Solution roles, the roles convince people ‘I level fantastic software a member of the fixated on the wrong they view these either trying to An introduction customers and than 4.4 million is clear problem – beautiful executive For Tim Trussell, tly. have changed how evangelists around to us with a very of data scientists that by 2015 more a analytics and create continue to be, changed significan initiatives. it, or they came Gartner found at SAS, the idea of the marketer fact that they don’t I want to build Specialist Group In a way, it to support big data themselves haven’t That’s the real job realize after the response, and so s. the reports only to what they need. our, roles changed? had a very need to increase by Boire jobs will be required required to use is more g programs or campaign “How has my, or elitist. for example.. People hire the experts definition. I think Roundtable, sponsored the data So, I think what’s changed such a narrow have budget to - not creating advertisin predictive model,’ This Executive not ready for advance think that way. data to do. Now, roles of “I don’t agree with so much really hasn’t changed. many cases are big agencies still they wanted the confused too often will examine the software and in it. Because there’s Unfortunately, at optimal s, especialy those because it gets clear idea what companies that Filler Group, and so I find now member Often companie a lot of the that it got formed the publicity around is how do you train architect in arriving ‘we need analytics’, Tim Trussell, a be to great of social media, analytics anyways. the big question everybody says scientist and value that it’s not,” says helping people and products to data experts will discuss require all these media there in terms so yet things about out brands social “And with don’t Industry data more this SAS. around all at of new to analytics, are organized how do we use that my job is much analytical solutions. analysis that will the big leap.” Specialist Group sake of analyzing and explore some of the Solution need pragmatic publicity is around customers? That’s analyzing for the decisions? unique definition of these two areas V.P. Analysis that tools. They really thinking about understand that the “marriage” come up with a data to make better arrive at analytical ,” says Colin Tener, bang for the buck. scientists had to occasion-t ype these two areas a statistician and days, when we them nothing. “It’s so true, absolutely Marketing. “But, the give them the biggest because it’s not is going to give down to the old the details of how even mean? the myths and at CVM “It really comes that seemed elitist, does analytics they’ll address DMN.ca ❰ trying to make “First of all, what Customer Solutions n data and were solutions. Finally, and there are think has changed. roles when it comes it’s not an analyst.” had raw transactio scientists I don’t about these two a different definition the critical thinking, role of the data just generating Everybody has misconceptions , assess the facts The approach, or who are out there sense out of it. the right questions company’s data. transaction data tation Our job is to ask thousands of people to managing your to take that raw with implemen that one is using way, help them represents the in an objective ul information ent and help and measurem science or and make meaningf defining the roles october 2013 it comes to data and rigorous testing Now and then: use data change, challenge when that existed 2013 customers major which october in challenges and As the ways these same of what data scientists data mining. Yet, according so has the perception a company. But within do value architects
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