wise guy NET WORK
Design Guide
TABLE 1 Mission Statement 3 Logo Design 5 Color Palette 7 Typography 9 Merchandise 11 Content 13 Promotion of Channel 15 Website Design
MISSION STATEMENT
WiseGuy strives to put a spotlight on independent creators and the concept of learning for the sake of learning. Through our streaming service and various other avenues, we hope to make education a casual and routine part of people’s lives. By aiming our content to young adults, we hope to be able to cover a wide range of topics, varying from the lighthearted to the more serious and somber, and create a generation dedicated to lifelong learning. We aim to make content available to as many as possible through unique purchase options that fits the needs of all our customers. As the leaders in independent education, we strive to create a culture where we lift up small creators and learn for the love of it.
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LOGO DESIGN
wise guy N ET WORK
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Our Logo is our most valubale asset. We must treat it nicely. Never abuse our logo. It may have a head but doesn’t have arms so it cant fight back.
DO’S
wise guy N E T WOR K
wise guy
wise guy
NET WORK
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wise guy
wise guy
DONT’S
wise guy NET WO RK
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N E T WO R K
Never use the colors in the gradient as a solid Never put gradients on top of gradient No yucky background colors
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COLOR PALLETE
Wise Red f0545c
Wise Orange f79d21
Wise Purple a578b3
Wise Blue 46c8f5
Logo
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Wise Red f0545c
Wise Orange f79d21
Wise Purple a578b3
Wise Blue 46c8f5
Wise Green 6abd45
Black 000000
Static
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TYPOGRAPHY
Neutra Text Demi SC
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz ! @ # $ % ^ & * ( ) _ - + = ? . , : ; “ ‘ 1234567890
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Neutra Text TF Light
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz ! @ # $ % ^ & * ( ) _ - + = ? . , : ; “ ‘ 1234567890
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MERCHANDISE
The merchandise was selected for Wise Guy streamers to enjoy. It features two designs, the Wise Guy logo as well as the Wise Guy certified pattern.
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CONTENT
Our channel promotions are best represented through our title cards. Each image appears briely as the opening to each show broadcasted through the network. Here are three title cards, and each of them pertains to the different areas broadcasted on the network.
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PROMOTION OF CHANNEL The Promotion of Wise Guy can be seen in different situations. Two examples here are shown through billboards which are loacted in various citys and states to help promote Wise Guy Network
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WEBSITE Wise Guy website is an important piece to the network. Users can use this website to stream their shows, as well as shop or even learn about the history.
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